Search Engine Optimization Manager

Company Description

FrontPay is a leading payment solutions platform in Pakistan, providing businesses with a comprehensive suite of payment tools including Merchant Portal, Mobile POS, and E-commerce Payment Gateway. Designed for flexibility, FrontPay enables businesses to accept payments without limitations, helping them grow and adapt in a rapidly changing financial landscape. Our platform simplifies payment processes and delivers innovative solutions to meet diverse business needs. At FrontPay, we aim to empower businesses with seamless and secure financial transactions.

Role Description

This is a full-time hybrid role for a Search Engine Optimization (SEO) Manager, based in Lahore, with the flexibility to work remotely as needed. The SEO Manager will oversee and implement SEO strategies to drive organic traffic and improve search rankings. Responsibilities include conducting SEO audits, performing keyword research, optimizing on-page and off-page content, managing link-building initiatives, and analyzing website performance through web analytics. Collaboration with marketing teams to enhance brand visibility and meet business goals will also be a key aspect of this role.

Qualifications

• Experience in performing SEO Audits and thorough Keyword Research
• Proficiency in Link Building and off-page optimization strategies
• Strong skills in Web Analytics and data-driven decision-making
• Knowledge of Marketing principles related to digital visibility and engagement
• Strong analytical and problem-solving abilities
• Familiarity with SEO tools such as Google Analytics, Google Search Console, and SEO platforms
• Excellent organizational and project management skills
• Bachelor’s degree in Marketing, Business, Digital Media, or a related field
• Experience with e-commerce platforms and payment solutions is a plus