Search Engine Optimization Specialist

Company Description

Dimofinf is a leading software house with a strong reputation for delivering innovative technology solutions to clients across various industries. With a focus on cutting-edge software development and a commitment to excellence, Dimofinf is dedicated to providing high-quality services that meet and exceed client expectations.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Nasser City. The SEO Specialist will be responsible for performing keyword research, conducting SEO audits, link building, and on-page SEO tasks. The role also involves analyzing web analytics to improve the website’s search engine ranking and overall performance.

Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic search traffic and improve website rankings.
• Conduct keyword research and analysis to identify opportunities for content optimization and improvement.
• Optimize website content, meta tags, and other on-page elements to enhance search engine visibility.
•  Monitor and analyze website performance metrics using tools such as Google Analytics, Search Console, SEMrush, and screaming frog
• Collaborate with content creators and web developers to ensure SEO best practices are implemented.
• Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.
• Perform regular SEO audits and provide recommendations for improvement.
• Track and report on SEO performance, including keyword rankings, organic traffic, and conversion rates.
•  Identify and troubleshoot technical SEO issues that may impact website performance.
• write original content for webpages - tailored for the target audience

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3-5 years of proven experience as an SEO Specialist or similar role.
• Strong Knowledge of SEO/SEM
• In-depth knowledge of SEO techniques, tools, and best practices.
• Proficiency in Google Analytics, Search Console, and other SEO tools.
• Strong analytical skills and the ability to interpret data and metrics.
• Excellent communication and collaboration skills.
• Detail-oriented with a focus on delivering high-quality results.
• Experience with website optimization and content management systems.
• Certifications in SEO or related fields are a plus.