Search Engine Optimization Specialist

Job Summary
As a Search Engine Optimization Specialist, you will play a pivotal role in driving organic traffic and enhancing the online presence of our brand. Your expertise in SEO strategies will help us achieve higher rankings on search engines, ultimately leading to increased conversions and customer engagement. You will work closely with cross-functional teams to optimize our digital content and ensure that our website remains competitive in the ever-evolving digital landscape.

What you’ll do

• Conduct comprehensive keyword research to identify opportunities for content optimization and new topics.
• Develop and implement effective link building strategies to enhance domain authority.
• Optimize website content, metadata, and HTML elements to improve search engine visibility.
• Utilize tools such as Google Search Console, Google Analytics, and Adobe Analytics to monitor performance and derive actionable insights.
• Collaborate with content creators to ensure alignment with SEO best practices across all platforms, including WordPress and other content management systems.
• Manage social media channels to drive traffic and engagement while supporting overall digital marketing efforts.
• Analyze web analytics data to identify trends, measure success, and recommend improvements for e-commerce initiatives.
• Stay updated on industry trends, algorithm updates, and emerging SEO tools to maintain a competitive edge.

Basic qualifications

• Proficiency in HTML, CSS, JavaScript, and familiarity with Google Tag Manager.
• Strong understanding of conversion optimization techniques and web analytics principles.

Preferred qualifications

• Experience with SEM (Search Engine Marketing) strategies.
• Knowledge of e-commerce platforms and their SEO requirements.
• Familiarity with various SEO tools for tracking performance metrics.

Why you’ll love it here
We are dedicated to fostering an environment where creativity thrives. Our team is passionate about innovation and collaboration. We believe in empowering our employees by providing them with the resources they need to succeed both personally and professionally.

Our benefits include:

• Comprehensive health coverage
• Opportunities for professional development
• A supportive work culture that values diversity

About us
Join our dynamic team where your contributions will make a significant impact on our growth journey. We are committed to leveraging technology to enhance user experiences while creating a workplace that values every individual’s input. Together, we can achieve remarkable results!

Job Type: Full-time

Base Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Vision insurance

Experience:

• SEO: 3 years (Required)

Language:

• English (Required)
• Spanish (Required)

Ability to Relocate:

• Coconut Grove, FL 33133: Relocate before starting work (Required)

Work Location: In person