Search Engine Optimization Specialist

About the Job

We are looking for a results-driven SEO Specialist to join our team and enhance our digital growth. The ideal candidate should have strong analytical skills, hands-on experience with SEO tools, and the ability to develop strategies that improve search engine rankings and organic traffic.

Roles and Responsibilities:

SEO Strategy & GEO Targeting

• Develop and implement SEO strategies that support overall business goals.
• Execute GEO and local SEO tactics to improve visibility in targeted regions or multiple locations.
• Optimize listings on platforms such as Google Business Profile, Apple Business Connect, Bing Places, and other local directories.
• Conduct location-based keyword research and competitor analysis for specific markets.
• Ensure NAP (Name, Address, Phone) consistency across all local listings and third-party platforms.

Technical SEO

• Perform comprehensive technical audits to identify crawl, index, performance, and structural issues.
• Work with developers on implementing structured data, schema markup (including local business schema), and site improvements.
• Optimize Core Web Vitals, mobile performance, internal linking, and site architecture.

On-Page Optimization

• Optimize metadata, headings, content structure, URL patterns, and keyword placement.
• Provide SEO guidelines and content briefs focused on targeted GEO regions and user intent.
• Review and update existing content to improve relevance and ranking performance.

Off-Page & Authority Building

• Support link-building strategies that enhance domain authority and GEO-specific authority.
• Monitor backlink health and identify local link-building opportunities.

Analytics & Reporting

• Track performance using GA4, Google Search Console, and SEO tools such as Ahrefs, Semrush, and Screaming Frog.
• Create detailed reports showing rankings, GEO performance, traffic patterns, and conversion trends.
• Use data insights to refine strategies and uncover regional growth opportunities.

Collaboration

• Work closely with content, marketing, design, and development teams to ensure SEO integration across projects.
• Provide SEO requirements for web updates, landing pages, and localized campaigns.

Qualifications

• 5 years of proven SEO experience, including GEO / local SEO.
• Strong understanding of technical SEO, on-page optimization, and keyword strategy.
• Proficient with SEO tools: Ahrefs, Semrush, Screaming Frog, GA4, Google Search Console.
• Understanding of local SEO factors (local citations, map pack optimization, reviews management).
• Basic knowledge of HTML, CSS, and JavaScript.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple projects and deadlines.

Preferred Skills

• Experience with CMS platforms such as WordPress, Shopify, or similar.
• Familiarity with schema.org and structured data, especially Local Business schema.
• Understanding of UX principles, CRO, or content strategy.
• Experience using AI-powered SEO tools and automation.

Please send your CV to careers@clicktap.ae with the subject line “SEO Specialist – Application” .