Search Engine Optimization Specialist

Overview
Are you passionate about driving online visibility and transforming digital landscapes? We’re seeking an energetic and detail-oriented Search Engine Optimization (SEO) Specialist to elevate our brand’s presence across search engines. In this role, you will harness the power of SEO strategies, technical expertise, and content optimization to boost organic traffic, improve search rankings, and enhance user engagement. Join us to shape innovative digital marketing campaigns that deliver measurable results and propel our online growth!

Duties

• Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals and target audiences.
• Optimize website content, metadata, and HTML elements to improve visibility on major search engines.
• Implement technical SEO best practices, including site speed enhancements, mobile responsiveness, and structured data markup using HTML, CSS, and JavaScript.
• Manage and analyze web analytics data through tools like Google Analytics, Adobe Analytics, and Google Search Console to monitor performance metrics and identify opportunities for improvement.
• Develop and execute link-building strategies to increase domain authority and search rankings through outreach and content partnerships.
• Utilize SEO tools such as SEMrush, Ahrefs, or Moz to audit websites, track keyword rankings, and identify technical issues.
• Collaborate with content creators and social media teams to ensure consistent messaging across platforms while optimizing for SEO.
• Enhance conversion optimization efforts by analyzing user behavior data and refining on-page elements to maximize engagement and lead generation.
• Manage content management systems like WordPress to update website pages efficiently while maintaining SEO standards.
• Leverage Google Tag Manager for tracking user interactions and measuring campaign effectiveness across digital channels.

Qualifications

• Proven experience in SEO strategy development with a strong understanding of search engine algorithms and ranking factors.
• Proficiency in HTML, CSS, JavaScript, and other web development fundamentals essential for technical SEO improvements.
• Hands-on experience with Google Search Console, Google Analytics, Adobe Analytics, and other SEO tools for data analysis and reporting.
• Knowledge of content management systems such as WordPress or similar platforms for website updates.
• Strong skills in keyword research, metadata optimization, link building techniques, and metadata management.
• Familiarity with web analytics tools focused on measuring traffic patterns, conversion rates, and user engagement metrics.
• Ability to implement conversion optimization strategies by analyzing user behavior data across digital channels.
• Experience working within e-commerce environments is a plus for understanding product-specific SEO needs.
• Excellent communication skills for collaborating with cross-functional teams including content creators, developers, and marketing specialists. Join us as an SEO Specialist to unlock the full potential of our digital presence! Bring your expertise in search engine optimization combined with a passion for innovation—help us craft compelling online experiences that captivate audiences worldwide!

Job Type: Contract

Pay: $33.87 per hour

Expected hours: 5 – 10 per week

Benefits:

• Flexible schedule
• Professional development assistance

Work Location: Remote