Search Engine Optimization Specialist

Job Overview
We are seeking a highly motivated and detail-oriented Search Engine Optimization (SEO) Specialist to join our digital marketing team. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve website visibility, increase organic traffic, and enhance overall online presence. This role requires a strong understanding of search engine algorithms, web analytics, and content optimization techniques to drive measurable results across various platforms.

Duties

• Conduct comprehensive keyword research to identify high-impact search terms aligned with business goals.
• Optimize website content, metadata, and structure using SEO best practices to improve search engine rankings.
• Implement and manage technical SEO elements including HTML, CSS, JavaScript, and content management systems like WordPress.
• Utilize SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other industry-standard platforms to monitor performance and identify opportunities.
• Develop and execute link building strategies to enhance domain authority and search engine rankings.
• Perform conversion optimization by analyzing user behavior data and refining site architecture for better engagement.
• Manage social media integration and content distribution to support overall digital marketing efforts.
• Collaborate with content creators to ensure SEO-friendly content that aligns with targeted keywords and audience interests.
• Stay updated on the latest trends in SEO, SEM, web analytics, and search engine algorithms to continually refine strategies.

Requirements

• Proven experience in SEO, SEM, or digital marketing roles with a focus on search engines optimization.
• Strong knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress.
• Proficiency with SEO tools including Google Search Console, Google Analytics, Adobe Analytics, Google Tag Manager, and other relevant platforms.
• Experience with keyword research tools and techniques for effective content targeting.
• Familiarity with conversion optimization strategies and web analytics for performance measurement.
• Knowledge of metadata creation, link building tactics, and social media management as part of integrated digital marketing campaigns.
• Ability to analyze data from various sources to inform decision-making and strategy adjustments.
• Excellent communication skills with the ability to work collaboratively across teams.
• Nice-to-have skills include experience with e-commerce platforms, SEM campaigns, metadata optimization, and familiarity with social media advertising. This position offers an exciting opportunity for a dedicated SEO professional eager to impact online visibility through innovative strategies and data-driven insights within a dynamic team environment.

Job Type: Full-time

Pay: $65,395.67 - $78,756.07 per year

Work Location: In person