Search Engine Optimization Specialist

SEO Specialist

Company Description

Social Cash is a homegrown platform from UAE for the community. Social Cash is the ultimate platform for influencers and content creators to earn passive income by partnering with top brands across multiple categories! Social Cash is an innovative influencer marketing platform designed to help influencers and content creators, monetize their social media presence effectively.

Role Description

The SEO Specialist will be responsible for developing and implementing search engine optimization strategies to enhance our online visibility, increase organic traffic, and support overall digital marketing objectives. Success in this role involves improving website rankings, driving significant growth in targeted organic traffic, and continuously optimizing SEO practices aligned with current industry standards. This role directly contributes to the organization's digital presence and market reach, playing a vital role within our marketing team.

Responsibilities

• Conduct comprehensive keyword research and analysis to guide content and marketing strategies.
• Optimize website content, metadata, and landing pages for improved search engine visibility and user engagement.
• Develop and implement link-building strategies to enhance domain authority.
• Monitor and analyze SEO performance metrics, providing insightful reports to guide decision-making.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated.
• Stay updated with search engine algorithms, digital marketing trends, and industry best practices.
• Identify technical SEO issues, recommend solutions, and ensure effective implementation.
• Perform competitive analysis to identify opportunities for improvement and growth.

Qualifications

• Proven experience of at least 2 years as an SEO Specialist or similar role in UAE.
• Excellent understanding of search engine algorithms and ranking methodologies.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent verbal and written communication skills.
• Knowledge of HTML, CSS, and basic website structure.
• Bachelor's degree in marketing, Communications, Information Technology, or a related field (preferred).