Search Engine Optimization Specialist

Key Responsibilities: 

• Own  content mapping and knowledge graph creation , with a strong understanding of keyword research, clustering, and performance tracking.
• Analyze what content is currently performing well and  plan a monthly content calendar  based on data insights.
• Stay updated on how LLMs and AI-driven search (AIO, Chatgpt, generative results) work and adapt content strategies accordingly.
• Align blog topics with  brand themes, seasonal trends, and product priorities  to drive organic visibility and conversions.
• Demonstrate a solid understanding of  backlinks, off-page SEO, and how Digital PR supports rankings and authority building .
• Strategically handle  primary, secondary, and semantic keywords , with a clear plan to rank content on Google.
• Identify and propose  new blog formats and content opportunities  (guides, comparisons, problem-solution blogs, trend-led pieces, etc.) to improve rankings and discoverability.

Apply now at shreya.mallick@foxtale.in