Search Engine Optimization Specialist

Role: SEO SPECIALIST

Location: Karachi (Hybrid)

Ziyana Yachts is a luxury yacht charter company operating Globally with primary base in Dubai, offering bespoke day charters, term charters, and premium event experiences. We're building our in-house marketing function and looking for an SEO Specialist to own our organic growth from the ground up.

What you'll do

• Develop and execute SEO strategy across technical, on-page, and off-page pillars
• Conduct keyword research aligned to high-intent charter and event queries in UAE and global markets
• Audit and optimise the Ziyana website for Core Web Vitals, indexability, and structured data
• Produce SEO briefs and collaborate with content writers to create high-ranking articles and landing pages
• Build and manage a backlink acquisition programme targeting luxury travel and lifestyle publications
• Track rankings, organic traffic, and conversions using GA4, Google Search Console, and SEO tools
• Coordinate with the Paid Ads Specialist to align paid and organic search strategies
• Deliver monthly SEO performance reports with clear insights and next actions

What we're looking for

• 2–4 years of hands-on SEO experience, ideally in luxury, travel, hospitality, or e-commerce
• Proficiency with tools such as Google Analytics, SEMrush, Screaming Frog, and Google Search Console
• Solid understanding of technical SEO, site architecture, schema markup, canonical tags, crawl optimisation
• Experience creating content briefs and working with writers or agencies to produce SEO-optimised content
• Analytical mindset with the ability to translate data into clear recommendations
• Familiarity with CMS platforms (WordPress or similar); basic HTML/CSS a plus
• Strong written English

What we offer

• Competitive salary commensurate with experience
• Hybrid work setup based in Karachi
• Direct exposure to a fast-growing luxury brand operating in the Global Markets
• Ownership of the SEO function from day one, no bureaucracy, high impact