account based marketing manager

Rapid Micro Biosystems

<div><div>Winning the race to bring new healthcare products safely to a waiting world drives Rapid Micro Biosystems (RMB) to combine today&rsquo;s innovative technologies as never before. Your career at RMB puts you at the center of diverse global teams that span robotics, AI, Machine Learning, imaging, microbiology, and more, re-shaping how urgently needed pharmaceuticals are made, tested, and released for decades to come. The sky&rsquo;s the limit.</div><div></div><div><br>
Careers at RMB are fast-moving, with the high growth you&rsquo;d expect from a world leader in microbiology automation. Advancement at RMB affords an opportunity to achieve your personal goals and develop your passions, in an inclusive environment where every employee has the resources and opportunities to hone their skills. You&rsquo;ll do more, learn more, and have the ability to make a profound impact on our business.</div><div></div><div><br>
The <b>Senior Marketing Manager</b> is a strategic, data‑driven leader responsible for developing and executing high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue. This role requires a forward‑thinking marketer who is fluent in AI‑powered marketing technologies and experienced in building Account‑Based Marketing (ABM) programs that drive measurable pipeline influence. The ideal candidate blends creativity with analytical rigor and thrives in a fast‑paced, cross‑functional environment.</div><div>
</div><div>
This role is based in Lexington, MA US and reports to the Director of Marketing.
</div><h3 class="jobSectionHeader"><b>ESSENTIAL JOB FUNCTIONS
</b></h3><ul><li>Leverage AI‑driven insights, predictive analytics, and automation to enhance targeting, personalization, and campaign performance.</li><li>
Identify market opportunities, customer insights, and competitive trends to guide decision‑making.</li><li>
Build annual and quarterly marketing plans with clear KPIs and performance targets.</li><li>
Lead the strategy and execution of ABM programs across key segments and target accounts.</li><li>
Partner with Sales to define account tiers and personalized engagement strategies.</li><li>
Develop multi‑channel ABM campaigns that increase account penetration, accelerate deal cycles, and expand customer value.</li><li>
Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.</li><li>
Lead multi‑channel campaigns across digital, content, events, and paid media.</li><li>
Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.</li><li>
Ensure consistent brand messaging across all touchpoints.</li><li>
Use data and AI‑powered analytics platforms to evaluate campaign effectiveness and inform future strategy.</li><li>
Own marketing dashboards, reporting, and forecasting.</li><li>
Optimize spend across channels to maximize ROI.</li><li>
Oversee relationships with agencies, freelancers, and technology partners, including AI and ABM platform vendors.</li><li>
Coordinate the design of promotional material and distribute through online and offline channels.</li><li>
Network with industry experts and potential customers to drive brand awareness.</li><li>
Gather customer feedback to inform sales and product teams.</li><li>
Support team needs for internal meetings and deliverables.</li><li>
Skilled in managing a modern marketing technology stack</li></ul><h3 class="jobSectionHeader"><b>
PREPARATION, KNOWLEDGE, SKILLS &amp; ABILITIES
</b></h3><ul><li>Proven work experience as a Senior Marketing Manager or similar role</li><li>
Familiarity with B2B and B2C advertising campaigns</li><li>
Experience with CRM, ABM platforms, and modern marketing tech stacks</li><li>
Demonstrated expertise in Account‑Based Marketing strategy and execution</li><li>
Hands‑on experience with AI‑powered marketing tools (e.g., predictive analytics, personalization engines, automation platforms)</li><li>
Proficient in HubSpot and Pardot</li><li>
Knowledge of SEO and Google Analytics</li><li>
Strong analytical skills with experience using marketing analytics tools</li><li>
Experience managing global or multi‑market campaigns</li><li>
Excellent communication, leadership, and project‑management abilities.</li><li>
Highly organized and driven</li><li>
Eager to continuously learn and grow</li><li>
Strong writing skills to translate complicated technical jargon into customer-facing materials</li><li>
Minimum BSc in Marketing, Communications, Public Relations or relevant field</li><li>
5+ years of progressive marketing experience</li></ul><h3 class="jobSectionHeader"><b>
WORKING CONDITIONS/PHYSICAL DEMANDS
</b></h3><ul><li>Flexible to travel less than 20%
</li><li>Experience working with international businesses</li></ul><div>
Rapid Micro Biosystems is proud to offer a competitive total compensation package designed to attract, inspire and retain the best talent in our industry. In addition to base pay, our full-time regular employees are eligible for an attractive benefits package, cash incentive opportunities, and an equity grant.</div><div></div><div><br>
The base annual salary hiring range for this position is <b>$155,000-$170,000</b></div><div></div><div><br>
Starting salaries are determined based on skills, experience, budget and other job-related factors. More information about our total compensation package will be shared with candidates during the recruitment process.</div><div></div><div><b><br>
ABOUT RAPID MICRO BIOSYSTEMS:</b></div><div>
Rapid Micro Biosystems creates, sells, validates, and services innovative products for fast, accurate, and efficient detection of microbial contamination in the manufacture of pharmaceuticals, biologics, biotechnology products, medical devices, and personal care products.</div><div></div><div><br>
The company&rsquo;s Growth Direct&trade;&mdash;the first and only growth-based system to automate rapid compendial QC Micro testing&mdash;ensures data integrity, compliance, and operational efficiencies driven by rapid methods and automation.</div><div></div><div><br>
Rapid Micro Biosystems is dedicated to providing groundbreaking technology and products to support companies in their journey to achieve greater reliability, efficiency, and better predictability, ultimately providing higher quality products for improved patient outcomes.</div><div></div><div><br>
Rapid Micro Biosystems is headquartered in Lexington, Massachusetts. Our research &amp; development, and manufacturing operations are located in Lowell, Massachusetts. Additionally, we maintain field offices in Freising, Germany; Switzerland, and Singapore.</div><div></div><div><b><br>
Equal Opportunity:</b></div><div>
Rapid Micro Biosystems is committed to the principle of equal employment opportunity. Applicants for employment and employees are reviewed on their individual qualifications for a position. Under no circumstances will Rapid Micro Biosystems discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender identity, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law.</div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Senior Manager, Marketing

Sokin

<div><p>As the Regional Marketing Lead, MEA, you will take ownership of activating and driving Sokin&rsquo;s presence within the region. Reporting directly to the Director of Regional Marketing based in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region.</p><div><p>
This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region.</p></div><p></p><div><p><b>
About Us</b></p></div><div><p>
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we&rsquo;re simplifying global business so businesses thrive wherever they choose to grow.
</p></div><div><p>We deliver services across:
</p></div><div><p>Global payments and receivables<br>
</p></div><div><p>Foreign Exchange (FX)
</p></div><div><p>Treasury management
</p></div><div><p>Finance reconciliations</p></div><div><p><br>
</p></div><div><p>We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
</p></div><div><p>Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we&rsquo;re building a team of exceptional people who share our ambition to transform the future of global paymen</p></div><p></p><div><p><br>
Key Responsibilities:</p></div><div><p>
1. Regional Activation &amp; Strategy:</p></div><div><ul><li><p>
Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin&rsquo;s solutions in the region.</p></li></ul></div><div><ul><li><p>
Localise global marketing campaigns to ensure they resonate with the audience in the region.</p></li></ul></div><div><ul><li><p>
Identify market opportunities and customer segments to optimise growth and engagement.</p></li></ul></div><div><ul><li><p>
Manage and execute event marketing tactics across hosted, online and in-person events and conferences.</p></li></ul></div><div><p>
2. GTM Execution &amp; Account-Based Marketing:</p></div><div><ul><li><p>
Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively.</p></li></ul></div><div><ul><li><p>
Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts.
</p></li></ul></div><div><ul><li><p>Work closely with sales and partnerships teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts.</p></li></ul></div><div><div><ul><li><p>
Lead the launch of new products and services, ensuring cohesive messaging and brand consistency.</p></li></ul></div><div><ul><li><p>
Develop localised content and campaigns that align with global strategies while addressing regional nuances.</p></li></ul></div><div><p>
3. Brand Positioning &amp; Awareness:</p></div><div><ul><li><p>
Establish Sokin as a leading player in the fintech space through targeted PR, thought leadership, and community engagement.</p></li></ul></div><div><ul><li><p>
Manage partnerships with local influencers, industry associations, and media to amplify brand visibility.</p></li></ul></div><div><ul><li><p>
Act as a brand ambassador, representing Sokin at key industry events and panel discussions.</p></li></ul></div><div><p>
4. Team Collaboration &amp; Stakeholder Management:</p></div><div><ul><li><p>
Work closely with the global based marketing team to align on global strategy and share best practices and collaborate on performance marketing, product marketing and brand initiatives for the region.</p></li></ul></div><div><ul><li><p>
Collaborate with the sales, product, partnerships and customer success teams to ensure a unified approach to customer engagement.</p></li></ul></div><div><ul><li><p>
Partner with sales development teams to create ABM playbooks and coordinate account penetration strategies.</p></li></ul></div><div><p>
5. Performance Monitoring &amp; Reporting:</p></div><div><ul><li><p>
Track and analyse the performance of campaigns using data-driven metrics.</p></li></ul></div><div><ul><li><p>
Monitor ABM and campaign effectiveness, including account engagement, pipeline influence, and revenue attribution.</p></li></ul></div><div><ul><li><p>
Regularly report on KPIs, ROI, and market insights to the Director of Regional Marketing.</p></li></ul></div><div><ul><li><p>
Continuously optimise campaigns based on performance data and feedback.</p></li></ul></div><p></p><div><p>
 Key Skills &amp; Experience:</p></div><div><ul><li><p>
7+ years of experience in marketing, with a strong focus on regional or field marketing.</p></li></ul></div><div><ul><li><p>
Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector.</p></li></ul></div><div><ul><li><p>
Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration.</p></li></ul></div><div><ul><li><p>
Experience working with cross-functional teams in a fast-paced, dynamic environment.</p></li></ul></div></div><div><div><ul><li><p>
Strong project management skills and the ability to balance strategic planning with hands-on execution.</p></li></ul></div><div><ul><li><p>
Excellent communication and interpersonal skills to influence internal and external stakeholders.</p></li></ul></div><div><ul><li><p>
Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.</p></li></ul></div><div><ul><li><p>
Familiarity with digital marketing tools.</p></li></ul></div></div></div><p></p>

Regional Marketing Lead- MEA,

Wolverine Building Group

<div><div>We are excited that you are thinking about taking the next steps of your career at Wolverine Building Group and joining us to positively impact people and communities. Wolverine Building Group is recognized nationally as a leader in the construction industry. We specialize in industrial, multi-unit residential, healthcare, office, retail, and restaurant construction. We're proud to be nationally recognized as one of the &quot;Best and Brightest Companies to Work For.&quot;<br>
</div><div></div><br>
<div>We are seeking an experienced, hands-on B2B Marketing Manager to execute and optimize integrated marketing initiatives that directly support business development and revenue growth.</div><div></div><div><br>
This role owns B2B marketing/sales campaign execution end-to-end, from messaging development and copywriting through CRM workflow architecture, launch, reporting, and optimization. While overall marketing strategy is led by the Marketing Director and sales strategy is created in partnership with Sales Operational leaders, this position plays a key role in translating strategy into actionable campaign plans, refining audience targeting, and contributing data-driven insights that shape future direction. This is an opportunity for a marketer who enjoys building scalable programs, improving infrastructure, and driving measurable impact through strong execution.</div>
<h3 class="jobSectionHeader"><b>Key Responsibilities</b></h3><ul><li>
Develop and execute account-based marketing programs that drive engagement across priority accounts, key stakeholders, and active opportunities</li><li>
Lead account data enrichment and segmentation initiatives to support account prioritization and targeting strategy</li><li>
Partner closely with business development to align marketing initiatives with growth objectives</li><li>
Build, manage, and optimize CRM workflows , including lifecycle stages, segmentation logic, lead scoring, and automation</li><li>
Measure and report on marketing influence across account engagement, opportunity creation, and pipeline progression</li><li>
Translate market segment priorities and growth objectives into structured campaign plans and outreach strategies</li><li>
Present campaign performance insights and recommendations to marketing and business development stakeholders</li><li>
Continuously refine marketing processes to improve scalability, reporting accuracy, and marketing-to-sales alignment</li><li>
Leverage AI and emerging marketing technologies to improve efficiency, content development, and campaign performance</li><li>
Execute integrated B2B marketing campaigns across email, digital, and targeted channels</li><li>
Develop campaign messaging and write compelling copy for emails, landing pages, case studies, and other marketing collateral</li><li>
Manage email deployment, testing, and performance tracking</li></ul><h3 class="jobSectionHeader"><b>
Key Qualifications</b></h3><ul><li>
7+ years of B2B marketing experience with strong campaign ownership</li><li>
Experience building workflows, segmentation strategies, lead nurturing programs, and performance reporting</li><li>
Proven experience executing multi-channel campaigns from concept through optimization</li><li>
Strong copywriting and content development capabilities</li><li>
Hands-on experience with CRM and marketing automation platforms; prior Salesforce or HubSpot experience preferred</li><li>
Familiarity with lifecycle marketing and marketing-to-sales handoffs</li><li>
Analytical mindset with the ability to translate data into action</li><li>
Comfortable leveraging AI tools to enhance productivity and campaign execution</li><li>
Experience supporting business development or sales teams required</li><li>
Commercial construction or related project-based B2B industry experience preferred</li></ul><div><b>
Why This Role</b></div><div></div><div><br>
This position offers meaningful ownership of campaigns, content, and marketing systems within a collaborative environment. It is well-suited for a marketer who enjoys execution, process improvement, and building programs that contribute directly to business growth &mdash; with the opportunity to expand strategic influence over time.</div><div></div><div><b><br>
Joining our collaborative work environment provides opportunities for advancement, competitive wages, and great benefits including:</b></div><ul><li>Low-cost medical insurance options, including a HDHP with HSA match</li><li>Dental, vision, basic life, voluntary life, short- and long-term disability insurance</li><li>401(k) retirement plan with generous employer match
</li><li>Company holidays, parental leave, and paid time off</li><li>Profit-sharing / performance-based bonus</li><li>Personal growth opportunities through training and education; tuition reimbursement</li><li>Opportunities to engage in community involvement and paid volunteer time</li></ul><div></div><div><i><br>
Wolverine Building Group is an equal opportunity employer. All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability.</i></div>
<p>
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Marketing Manager

YOOBIC

<div><p><b>Who we are&hellip;</b></p><p>
YOOBIC is an AI-powered frontline employee experience platform. Our mobile app gives business leaders and frontline teams the performance tools they need to communicate, learn, and work&mdash;all in one place.
<br>
<br>
With streamlined communications, mobile learning, and digitized task management, YOOBIC drives operational excellence while drastically improving the frontline employee working experience. 350+ companies around the world including MattressFirm, Michaels, GameStop, Lacoste, Lidl, Boots, Peloton, Pret, Puma, and Vans trust YOOBIC to improve operational consistency and agility, get real-time visibility into multi-location business execution, and improve customer experience.</p><p><b><br>
What we need&hellip;</b><br>
<br>
We&rsquo;re looking for an <b>ABM leader with a GTM engineer mindset </b>to join our New York team &mdash; someone who deeply understands the ABM motion in B2B SaaS and has a proven track record of building programs that generate enterprise pipeline.</p><p>
This is a true <b>strategist + operator</b> role. You will set the ABM and pipeline strategy, and lead a significant portion of the execution yourself. You won&rsquo;t operate alone: you&rsquo;ll partner closely with Content, Events, Product Marketing, and the broader marketing team. But you should be comfortable rolling up your sleeves, building workflows, launching campaigns, and optimizing programs hands-on.</p><p>
You&rsquo;re excited by all the &ldquo;cool new kids&rdquo; in marketing tech and comfortable jumping into the tools to build, test, and improve. You combine ABM expertise with systems thinking, technical curiosity, and strong pipeline accountability.</p><p>
We sell to some of the most exciting brands in global retail across fashion, luxury, grocery, specialty, C-store, and QSR. Our buyers are retail operations, innovation, and communications leaders. They are not typical tech buyers, which makes the engagement motion dynamic and nuanced</p><p><b><br>
What you'll do&hellip;</b></p><ul><li><p>
Global ABM strategy and execution</p></li><li><p>
U.S. pipeline performance</p></li><li><p>
Direct management of <b>2 U.S.-based BDRs</b></p></li><li><p>
Orchestration of the marketing and GTM tech stack</p></li></ul><p>
You&rsquo;ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline. You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees.</p><p><b><br>
What You&rsquo;ll Own...</b></p><p><b>
Global ABM Strategy &amp; Execution</b></p><p>
You&rsquo;ll lead and scale YOOBIC&rsquo;s global Account-Based Marketing strategy across 1:1, 1:few and 1:many programs.</p><p>
You will:</p><ul><li><p>
Define ICP segmentation and account tiering</p></li><li><p>
Build persona-driven messaging across buying committees</p></li><li><p>
Launch multi-channel ABM plays (digital, outbound, paid, events, sales activation)</p></li><li><p>
Partner closely with Sales on account plans and pipeline targets</p></li><li><p>
Drive strategic programs hands-on in collaboration with Content, Events and Product Marketing</p></li><li><p>
This is both strategy and execution &mdash; you&rsquo;ll design the motion and ensure it delivers pipeline.</p></li></ul><p><b><br>
GTM Systems &amp; Marketing Technology</b></p><p>
You think in systems and enjoy building them.</p><p>
You will:</p><ul><li><p>
Design and optimise workflows across HubSpot, Salesforce, Seam.ai, Influ2 and intent platforms</p></li><li><p>
Build trigger-based programs using intent data, engagement signals and buying committee activity</p></li><li><p>
Partner with RevOps on scoring, enrichment, routing and automation</p></li><li><p>
Develop dashboards tracking engagement-to-pipeline conversion</p></li><li><p>
Continuously evaluate and implement new GTM tools</p></li><li><p>
You won&rsquo;t just run campaigns &mdash; you&rsquo;ll architect the engine behind them.</p></li></ul><p><b><br>
U.S. Pipeline Ownership &amp; BDR Leadership</b></p><p>
You will directly manage two U.S.-based BDRs and own regional pipeline creation.</p><p>
You will:</p><ul><li><p>
Set and manage monthly and quarterly pipeline targets</p></li><li><p>
Coach BDRs on targeting, messaging and sequencing</p></li><li><p>
Align outbound with ABM strategy and intent signals</p></li><li><p>
Lead pipeline reviews and address engagement gaps</p></li><li><p>
Ensure marketing insights translate into sales conversations</p></li><li><p>
This role sits at the intersection of Marketing and Sales, with clear accountability for pipeline impact.</p></li></ul><p><b><br>
What you have...</b></p><ul><li><p>
5&ndash;7+ years in B2B SaaS marketing</p></li><li><p>
3+ years building and executing enterprise ABM programs</p></li><li><p>
Proven success generating qualified pipeline through ABM</p></li><li><p>
Experience managing or enabling BDR/SDR teams (direct management preferred)</p></li><li><p>
Strong hands-on experience with ABM platforms, HubSpot, and Salesforce</p></li><li><p>
ABM leader with a GTM engineer mindse</p></li><li><p>
Comfortable owning strategy and executing hands-o</p></li><li><p>
Experience selling into global market</p></li><li><p>
Deep understanding of ABM in B2B SaaS sales environment</p></li><li><p>
Highly technical and curious about emerging GTM tool</p></li><li><p>
Comfortable building workflows between Seam.ai, HubSpot, Influ2, Salesforce, and enrichment tools</p></li><li><p>
Comfortable in a fast-paced entrepreneurial environment</p></li></ul><p><b>
What we offer...</b></p><ul><li><p>
Hybrid working from NYC</p></li><li><p>
20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)</p></li><li><p>
Medical cover and EAP (Employee Assistance Program)</p></li><li><p>
Company covered Life insurance coverage</p></li><li><p>
Company covered long term disability coverage</p></li><li><p>
An amazing 401k contribution - We contribute even if you don&rsquo;t!</p></li><li><p>
ADP discounts for a whole host of items (including electronics, Childcare, travel, etc&hellip;)</p></li><li><p>
Free online HIIT sessions + gym discounts</p></li></ul><p><br>
<br>
The base salary range for this position is $135,000&ndash;$145,000 per year. This represents our good faith estimate of the compensation at the time of posting. Final compensation will be determined based on experience, skills, and location.<br>
<br>
<i>We are an equal opportunity employer that values diversity and inclusion. We are committed to equal employment opportunities and we want to ensure that our recruitment process is accessible to everyone. If you have a disability or additional need that requires reasonable accommodations during the process please do not hesitate to let us know. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.</i></p></div>

Growth Marketing Lead - ABM & GTM Strategy

LN Technologies

<p><b>Role Overview</b></p><p>We are looking for a commercially sharp, technically fluent Digital Marketing Manager who knows what good looks like &mdash; and has the scars to prove it. This role sits at the intersection of strategy and execution, owning the full digital marketing mix and leading a team across a fast-moving B2B environment. You have built campaigns from the ground up, navigated shifting algorithms, managed agencies, stretched budgets, led people, and still hit your numbers. You bring a point of view, you back it with data, and you deliver.</p><p>If you need to be told what to do next, this isn't the role for you.</p><p><b>Core Responsibilities</b></p><p><b>Search Engine Optimisation (SEO)</b></p><p>Own the organic search strategy end-to-end. Conduct technical audits, oversee on-page and off-page optimisation, manage keyword strategy, and drive consistent improvements in domain authority and organic traffic. Work with content and development to ensure SEO is built into everything, not bolted on afterwards. Stay ahead of algorithm changes before they become problems.</p><p><b>Pay-Per-Click &amp; Paid Media (PPC)</b></p><p>Plan, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, LinkedIn, and other relevant platforms. Own budget allocation, bidding strategy, audience segmentation, and conversion tracking. Every campaign has a hypothesis; every campaign has a post-mortem. You know your Quality Scores as well as you know your CPL and ROAS.</p><p><b>Email Marketing &amp; Marketing Automation</b></p><p>Design and execute sophisticated email programmes spanning lead nurture, onboarding sequences, re-engagement, and lifecycle campaigns. Build and manage automation workflows in HubSpot, Marketo, or equivalent. Maintain list hygiene, monitor deliverability, and continuously test subject lines, send times, segmentation, and content to improve open rates, click-throughs, and pipeline contribution.</p><p><b>Content Strategy &amp; Production</b></p><p>Develop and execute a content strategy that builds authority, supports SEO, feeds paid campaigns, and moves prospects through the funnel. Oversee production of blog posts, whitepapers, case studies, video scripts, landing pages, and thought leadership pieces &mdash; writing, directing, or briefing depending on the asset. You understand that content without distribution is noise.</p><p><b>Video &amp; Multimedia Strategy</b></p><p>Own video as a channel in its own right &mdash; short-form content, product demos, explainer videos, and YouTube as a search and awareness platform.</p><p><b>Social Media &amp; Community</b></p><p>Own organic and paid social across LinkedIn, X, and any other platforms relevant to the audience. Build a consistent brand voice, grow engaged followings, and create content that earns attention rather than just buying it. Monitor trends, engage with the community, and use social listening to inform broader marketing and product decisions.</p><p><b>Conversion Rate Optimisation (CRO)</b></p><p>Take responsibility for what happens after the click. Audit landing pages, forms, and user journeys. Run A/B and multivariate tests. Reduce friction. Improve conversion at every stage of the funnel &mdash; not just at the top. Work with design and development to implement findings at pace.</p><p><b>Lead Generation &amp; Pipeline Management</b></p><p>Own top-of-funnel lead generation targets with a number, accountability, and full visibility. Define MQL criteria in partnership with sales, manage lead scoring models, and ensure marketing-sourced pipeline is tracked end to end. Treat MQL delivery as a personal commitment, not a shared ambiguity.</p><p><b>Account-Based Marketing (ABM)</b></p><p>Build and execute targeted ABM programmes in close partnership with sales. Own target account selection, develop personalised content and campaigns at account level, and leverage intent data tools such as Bombora or 6sense to identify and act on buying signals before the competition does.</p><p><b>Marketing Analytics &amp; Reporting</b></p><p>Define the metrics that matter and build the infrastructure to track them. Own Google Analytics 4, CRM reporting, and campaign dashboards. Deliver clear, actionable reporting to leadership that connects marketing activity to revenue outcomes. When performance dips, you already know why and what you are doing about it.</p><p><b>Campaign Planning &amp; Management</b></p><p>Lead the planning and execution of integrated campaigns across product launches, seasonal pushes, demand generation initiatives, and ABM programmes. Manage timelines, budgets, briefs, and stakeholder sign-off with the rigour of someone who has seen what happens when these things are treated casually.</p><p><b>Competitive Intelligence</b></p><p>Continuously monitor the competitive landscape &mdash; positioning, messaging, channel activity, and product marketing movements. Surface insights that sharpen campaign strategy, inform content angles, and help sales handle objections. Do not consume competitive intelligence passively &mdash; generate it actively and put it to work.</p><p><b>Website Management</b></p><p>Take ownership of the company website as a commercial asset. Oversee updates, UX improvements, speed optimisation, and ongoing content management in collaboration with development. Ensure the site reflects the brand, ranks for the right terms, and converts the traffic it earns.</p><p><b>Event Marketing</b></p><p>Own the strategy and ROI tracking for trade shows, sponsored events, webinars, and owned events. Set clear objectives, integrate pre and post-event campaigns, and ensure every event has measurable follow-up. This is not a logistics function &mdash; it is a pipeline function.</p><p><b>Reputation &amp; Review Management</b></p><p>Actively manage the company's presence across relevant platforms. Solicit reviews, respond to feedback, and leverage social proof strategically across the funnel.</p><p><b>Customer Marketing &amp; Retention</b></p><p>Take responsibility for customer communications, upsell and cross-sell campaigns, case study development, and reference programme management.</p><p><b>PR &amp; Brand Amplification</b></p><p>Identify and pursue earned media opportunities, industry awards, partnerships, and speaking engagements that raise brand visibility and credibility. Brief and manage PR agencies where engaged, and ensure all external communications are consistent with brand positioning and business objectives.</p><p><b>Agency &amp; Vendor Management</b></p><p>Brief, manage, and hold accountable any external agencies, freelancers, or platforms that form part of the marketing delivery model. Know when external resource adds value and when it does not.</p><p><b>AI &amp; Marketing Technology</b></p><p>Actively leverage AI tools &mdash; for content production, audience research, campaign analysis, personalisation, and workflow automation &mdash; as a standard part of how you work. Keep the martech stack under regular review, identifying tools that genuinely improve performance and eliminating those that do not.</p><p><b>Budget Ownership</b></p><p>Manage the marketing budget with commercial discipline. Forecast accurately, allocate strategically, track spend in real time, and be able to justify every line with expected or realised return.</p><p><b>Team Leadership &amp; Development</b></p><p>Manage, mentor, and develop a team of in-house and freelance marketing professionals. Set clear objectives, conduct regular performance reviews, and create an environment where people grow, take ownership, and deliver their best work. Your output as a manager is ultimately measured through the output of your team &mdash; not just what you deliver individually.</p><p><b>Hiring &amp; Resource Planning</b></p><p>Assess team capability against business requirements and proactively identify gaps. Make hiring recommendations, lead recruitment where required, and onboard new team members with the same rigour you would apply to any other business investment. Manage capacity across concurrent projects and make clear, reasoned prioritisation decisions when demand exceeds resource.</p><p><b>Cross-Functional Leadership</b></p><p>Represent the marketing function confidently in leadership meetings. Align team activity with broader business objectives, advocate for resource where justified, and build strong working relationships with sales, product, and operations.</p><p><b>What You Bring</b></p><ul><li>Minimum 5 years of hands-on B2B digital marketing experience with verifiable, quantified results &mdash; traffic growth percentages, pipeline contribution figures, conversion rate improvements. If you cannot put numbers against your achievements, this conversation ends early.</li><li>Deep working knowledge of SEO, PPC, email marketing, marketing automation, CRO, and paid social &mdash; not as a generalist overview, but as someone who has spent real time in each discipline</li><li>Proven experience managing, mentoring, and developing a marketing team</li><li>Proficiency across the core stack: Google Ads, Google Analytics 4, LinkedIn Campaign Manager, HubSpot or Marketo, SEMrush or Ahrefs, and CRM platforms including Salesforce</li><li>Demonstrated ability to build and manage a content calendar, campaign pipeline, and martech roadmap simultaneously without letting any of the three slip</li><li>Evidence of having grown a channel from scratch &mdash; whether that is SEO from zero domain authority, a paid programme from a standing start, or an email list built without buying a database</li><li>Experience presenting marketing performance and strategy to C-suite or senior leadership &mdash; not just producing reports, but owning the narrative and defending recommendations under scrutiny</li><li>Strong commercial instincts &mdash; you think about pipeline, not just impressions</li><li>Excellent written communication skills; you can write a compelling email sequence and a board-level performance summary with equal confidence</li><li>A working AI toolkit and the intellectual curiosity to keep evolving it</li><li>Bachelor's degree in Marketing, Business, Communications, or a related discipline &mdash; or an equivalent body of work that makes the degree irrelevant</li></ul><p>Job Type: Full-time</p><p>Pay: Rs180,000.00 - Rs190,000.00 per month</p><p>Application Question(s):</p><ul><li>Have you owned the end-to-end SEO strategy for a website, including technical audits, keyword strategy, and link building?</li><li>Have you directly managed paid media budgets across platforms such as Google Ads, Microsoft Ads, or LinkedIn Ads? </li><li>Are you proficient in marketing automation platforms such as HubSpot or Marketo, including building workflows and lead scoring models?</li><li>Have you led A/B or multivariate testing initiatives to improve conversion rates on landing pages or websites?</li><li>Have you been accountable for delivering MQL or pipeline targets tied to revenue?</li><li>Do you have hands-on experience with Google Analytics 4 and CRM reporting to track marketing performance to revenue?</li><li>Have you managed and forecasted a six-figure (or higher) annual marketing budget?</li><li>Have you directly managed and developed a marketing team (in-house or freelance)?</li><li>Please share your current package. </li><li>Please share your expected package. </li><li>How soon can you join?</li></ul><p>Work Location: In person</p>

Digital Marketing Manager (Night Shift)

Confiz

<div><p>Confiz is looking for a Lead Outbound Marketing with <b>4+ years</b> of experience to own and scale our outbound growth engine across priority markets and verticals. This role sits at the intersection of strategy, execution, tooling, and revenue alignment, with a clear mandate: generate high-quality pipeline through intelligent, account-based outbound motion.</p>
<p>You will design, execute, and continuously optimize outbound programs across email, LinkedIn, paid intent, and AI-assisted workflows, working closely with Sales, RevOps, and regional leadership to ensure outbound is measurable, repeatable, and revenue-driven.</p>
<p><b>Responsibilities</b>:</p>
<ul><li>Own Confiz&rsquo;s end-to-end outbound marketing strategy across ICPs, verticals, and regions, translating GTM priorities into clear, high-impact outbound campaigns, sequences, and offers aligned to Dynamics 365 business applications, Data &amp; AI platforms, and industry solutions across Retail, CPG, Automotive, Facilities, and Telecom.</li>
<li>Design and execute multi-channel outbound programs across email and LinkedIn automation, continuously testing and optimizing messaging, targeting, cadence, and offer positioning to ensure outbound efforts remain high-signal, low-noise, and brand-safe.</li>
<li>Work closely with Sales and RevOps to align on ICPs, personas, and target accounts, define inbound versus outbound handover rules, improve MQL-to-SQL conversion quality, strengthen attribution, enhance pipeline visibility, and normalize cost per MQL and SQL.</li>
<li>Own the outbound tooling and engagement stack, including CRM, sales engagement, enrichment, and intent data platforms, while leveraging AI and automation to scale personalization, accelerate research and copy development, and improve campaign efficiency without compromising quality.</li>
<li>Define and track outbound performance through clear KPIs such as conversion rates, cost per MQL and SQL, pipeline influenced, and campaign ROI, delivering leadership-ready dashboards and insights to guide prioritization, optimization, and investment decisions.</li>
<li>Manage outbound marketing operations, including domain and email infrastructure, warm-up strategies, sender reputation, and deliverability best practices to continuously improve domain health, inbox placement, and campaign effectiveness.</li>
</ul>
<p><b>Requirements</b>:</p>
<ul><li><b>4+ years</b> in <b>B2B outbound marketing / demand generation</b>
</li>
<li><p>Strong experience with:</p>
<ul><li><p>Account-Based Marketing (ABM)</p>
</li><li><p>Enterprise and mid-market GTM motions</p>
</li><li><p>Global / multi-region campaigns</p>
</li></ul></li><li>Proven ability to work closely with Sales and RevOps</li>
<li><p>Strong command of:</p>
<ul><li><p>CRM systems (HubSpot and Pipedrive)</p>
</li><li><p>Marketing Email Automation (Apollo, Snov, Seamless, and Zoom Info)</p>
</li><li><p>Data Extraction (Apollo, Zoom Info, and Crunch base)</p>
</li></ul></li><li>Data-driven mindset with strong analytical skills</li>
<li>Excellent written communication and messaging judgment</li>
</ul>
<p>We have an amazing team of 700+ individuals working on highly innovative enterprise projects &amp; products. Our customer base includes Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups.</p>
<p>What makes Confiz stand out is our focus on processes and culture. Confiz is <b>ISO 9001:2015</b> (QMS), <b>ISO 27001:2022</b> (ISMS), <b>ISO 20000-1:2018</b> (ITSM), <b>ISO 14001:2015</b> (EMS), <b>ISO 45001:2018 </b>(OHSMS) Certified. We have a vibrant culture of learning via collaboration and making workplace fun.</p>
<p>People who work with us work with cutting-edge technologies while contributing success to the company as well as to themselves.</p>
<p>To know more about Confiz Limited, visit: https://www.linkedin.com/company/confiz-pakistan/</p></div><p></p>

Lead Outbound Marketing

Lead to Conversion

<div>
 <p>
  <strong>
   Position Overview
  </strong>
 </p>
 <p>
  The Search Strategist (SS) will work with multiple Digital Marketing Account Managers and own the content strategy, content optimization, content publishing, and local SEO optimization and promotion process. This key person will have a minimum of 2 years of digital marketing experience with a strong focus on SEO and content marketing.&nbsp;They will work on multiple Digital Marketing client accounts supporting the
  <span>
   Account Manager
  </span>
  to fulfill the monthly scope of work. This includes, but is not limited to, content marketing strategy and execution, creating and scheduling Google Business Profile (GBP) posts, comprehensive on-page optimization, content publishing to client&rsquo;s domain, quality assurance of all delivered work, and data analysis as needed.&nbsp;
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Workplace Core Values
  </strong>
 </p>
 <p>
  The Digital Marketing Account Manager will be expected to understand, demonstrate and apply our workplace core values and encourage others to do the same:
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Quality
  </li>
  <li>
   Growth
  </li>
  <li>
   Teamwork
  </li>
  <li>
   Innovation
  </li>
  <li>
   Balance
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Experience, Education &amp; Training We&rsquo;re Looking For
  </strong>
 </p>
 <ul>
  <li>
   College degree from an accredited university preferably with a major in Marketing or DM
  </li>
  <li>
   Ability to navigate and edit WordPress websites
  </li>
  <li>
   Strong foundation of SEO and content marketing (2+ years of SEO experience required)
  </li>
  <li>
   Aspiration of becoming a digital account manager
  </li>
  <li>
   Proven experience using Google Analytics, Google Search Console, Google Business Profile
  </li>
  <li>
   Strong communication skills both written and verbal
  </li>
  <li>
   Excellent at proactive problem solving with the ability to translate policies into daily routine operations
  </li>
  <li>
   Self-assured, confident, goal-oriented and able to be transparent in communication with everyone in the agency
  </li>
  <li>
   Digital agency experience is a plus
  </li>
  <li>
   Google Analytics Academy Certification is a plus (all four courses)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Tasks &amp; Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Client Onboarding
  </strong>
 </p>
 <ul>
  <li>
   Ensure the client has completed the Content Brief
  </li>
  <li>
   Identify each client&rsquo;s target audience(s) and&nbsp;brand voice(s)
  </li>
  <li>
   Complete and present Competitor Analysis and Keyword Research and Mapping
  </li>
  <li>
   Develop and present content roadmap based on words per month taken from the SOW
  </li>
  <li>
   Content auditing at the start of all new campaigns to determine the performance of content and identify new or existing opportunities
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Digital Marketing Campaign Fulfillment
  </strong>
 </p>
 <ul>
  <li>
   Execute and fulfill content strategy on multiple digital marketing campaigns
  </li>
  <li>
   Communicate with clients via email to ensure monthly scope fulfillment is kept on schedule, including approval and edits
  </li>
  <li>
   Track task management and delegation in our project management platform, Wrike
  </li>
  <li>
   Content marketing topic ideation, workflow management, copywriting and/or content ordering, internal &amp; client approvals&nbsp;
  </li>
  <li>
   Comprehensive on-page content optimization
  </li>
  <li>
   Content publishing and QA (quality assurance)
  </li>
  <li>
   Add topics to CMW as needed so the client has multiple topics to choose from if the recommended topics are rejected
  </li>
  <li>
   Make sure client CMW is consistently updated as production is completed
  </li>
  <li>
   Google Business Profile post creation and scheduling
  </li>
  <li>
   Use Google Search Console (GSC), Google Analytics (GA4), Ahrefs, Screaming Frog, Agency Analytics,&nbsp;and other tools to perform data analysis and keyword research as needed
  </li>
  <li>
   Report prep (as needed)
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Additional Fulfillment Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Review and approve monthly content invoice based on production
  </li>
  <li>
   Pre and post-launch testing of new websites we design that have a DM component
  </li>
  <li>
   Contribute to the agency as a DM strategy expert
  </li>
  <li>
   Provide strategic and tactical support to AM&rsquo;s, improving processes and developing best practices
  </li>
  <li>
   Support account manager on account renewals and upsells when applicable
  </li>
  <li>
   Make recommendations to continually improve and update agency SOPs&nbsp;
  </li>
  <li>
   Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services&nbsp;
  </li>
  <li>
   Kick ass daily #kad
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   More:
  </strong>
 </p>
 <ul>
  <li>
   Contribute to the agency as a DM strategy leader
  </li>
  <li>
   Supervise, train, mentor, and coach search strategists&nbsp;assigned to you, including regular touchpoint reviews
  </li>
  <li>
   Participate in business development opportunities as an expert in DM
  </li>
  <li>
   Provide strategic and tactical support to team members, improving processes and developing best practices
  </li>
  <li>
   Help grow the DM team&rsquo;s skills through sharing new ideas and educating the team
  </li>
  <li>
   Contribute to the entrepreneurial spirit of the agency; working with other digital experts to brainstorm and develop new products and services&nbsp;
  </li>
  <li>
   Kick ass daily #kad
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Compensation Eligibility:
  </strong>
 </p>
 <ul>
  <li>
   Salary
  </li>
  <li>
   Sales Commission
  </li>
  <li>
   Employer-match Simple IRA
  </li>
  <li>
   Quarterly Profit Sharing Bonus
  </li>
  <li>
   Upsell Commission
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Benefits &amp; Perks
  </strong>
 </p>
 <p>
  We believe our lives and careers are better when we&rsquo;re doing good work with good people.&nbsp;So we try to live this daily through our culture, people and benefits including:
 </p>
 <p>
  <br/>
 </p>
 <p>
  Remote office
 </p>
 <p>
  Flexible paid time off
 </p>
 <p>
  Retirement plan with company match
 </p>
 <p>
  Paid parental leave
 </p>
 <p>
  Your birthday = Your off day
 </p>
 <p>
  Quarterly touchpoints with your manager
 </p>
 <p>
  Opportunity to make a difference in our future
 </p>
</div>


Search Marketing Strategist (SEO / Digital Marketing)

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