account based marketing manager

Ericsson

<div>
 <strong>
  Join our Team
  <br/>
  <br/>
 </strong>
 <strong>
  About this opportunity!
  <br/>
  <br/>
 </strong>
 Ericsson&rsquo;s Marketing, Communications &amp; Sustainability team for Customer Unit KSA is seeking a Marketing and Communications Manager to strengthen the brand presence, drive customer engagement, and deliver impactful account-based marketing, communications, and media activities across key customers within CU KSA. The role focuses on creating meaningful customer experiences, building advocacy, and amplifying Ericsson&rsquo;s voice through integrated campaigns, storytelling, and close collaboration with the sales organization. This position reports to the Head of M&amp;C CU KSA and covers Saudi Arabia as part of the wider M&amp;C organization for Europe, Middle East and Africa (EMEA).
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 <strong>
  What You Will Bring
  <br/>
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 </strong>
 <ul>
  <li>
   Degree in Business, Marketing, or Communications from a recognized business school or university
  </li>
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   7+ years of relevant experience
  </li>
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   Fluent in Arabic and English
  </li>
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   Proven ability to thrive in a dynamic, fast-moving environment
  </li>
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   Strong Account-Based Marketing (ABM) expertise
  </li>
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   Proficiency with CRM (Salesforce) and marketing automation (Marketo)
  </li>
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   Experience in agency management and budget allocation
  </li>
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   Demonstrated collaboration skills with sales and cross-functional teams
  </li>
  <li>
   Strategic thinker with exceptional content strategy capabilities
  </li>
  <li>
   Experience planning and managing events from concept to execution
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   <br/>
  </li>
 </ul>
 <strong>
  What you will do:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead and execute Account-Based Marketing initiatives for key accounts, including planning, managing, executing, and following up on campaigns along the customer journey; drive lead generation and measure activation success for continuous optimization
  </li>
  <li>
   Develop customer strategies based on market and competitor insights; participate in sales planning to share marketing insights and support brand or portfolio positioning; adapt content for local needs within CU KSA
  </li>
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   Plan and deliver customer-specific events, workshops, and activities aligned with global campaign activations; build strong relationships with customers to engage early in the sales journey and create demand
  </li>
  <li>
   Drive internal communications to engage and align employees; manage external communications to enhance brand visibility and reputation; handle media relations, thought leadership, and executive profiling
  </li>
  <li>
   Support major announcements, launches, and events with clear messaging and communication plans; ensure brand consistency across all channels and materials; measure and optimize communications impact, media coverage, and share of voice
  </li>
  <li>
   Position Ericsson as a market leader and stimulate market growth through integrated marketing and communications excellence
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Why join Ericsson?
  <br/>
  <br/>
 </strong>
 At Ericsson, you&acute;ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what&acute;s possible. To build solutions never seen before to some of the world&rsquo;s toughest problems. You&acute;ll be challenged, but you won&rsquo;t be alone. You&acute;ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
 <br/>
 <br/>
 <strong>
  What happens once you apply?
  <br/>
  <br/>
 </strong>
 Click Here to find all you need to know about what our typical hiring process looks like.
 <br/>
 <br/>
 Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity Employer. learn more.
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  Primary country and city:
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 Saudi Arabia (SA) || Riyadh
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  Req ID:
 </strong>
 776115
</div>


Marketing and Communications Manager

Intuit

<div><h2 class="jobSectionHeader"><b>Overview</b></h2><h3 class="jobSectionHeader"><b>
About the Role</b></h3><p>
We&rsquo;re seeking a hands-on, strategic marketer to help design and execute go-to-market plays that accelerate growth in Intuit&rsquo;s <i>Emerging Mid-Market</i> segment. As the <b>Demand Generation &amp; ABM Manager</b>, you&rsquo;ll partner closely with the DemandGen &amp; ABM Lead and cross-functional stakeholders to bring our account-based marketing and demand generation strategy to life.</p><p></p><p><br>
You&rsquo;ll help translate business priorities into integrated marketing programs that engage target accounts, generate pipeline, and drive measurable impact. This role is ideal for a marketer who thrives at the intersection of creativity and analytics &mdash; someone who loves connecting strategy to execution, collaborating across teams, and seeing programs through from idea to outcome.</p><p><b><br>
Responsibilities</b></p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><ul><li><p><b>
Execute integrated GTM plays</b> across digital, field, and partner channels &mdash; aligning with Sales and Marketing to drive awareness, engagement, and conversion within target accounts.</p></li><li><div><b><br>
Support the design and delivery of ABM programs</b> (1:1, 1:few, and 1:many) tailored to specific account clusters and industry segments.</div></li><li><div><b><br>
Collaborate with Sales and Product Marketing</b> to define target audiences, refine messaging, and ensure coordinated activation plans.</div></li><li><div><b><br>
Partner with Marketing Ops and Sales Ops</b> to maintain visibility into funnel performance, lead flow, and conversion health across the Emerging Mid-Market segment.</div></li><li><div><b><br>
Use data and insights</b> to identify what&rsquo;s working, where to optimize, and how to scale successful plays across accounts and channels.</div></li><li><p><b><br>
Contribute to campaign planning and quarterly business reviews,</b> bringing insights that inform investment and prioritization.</p></li></ul><p><b><br>
Champion clarity and collaboration</b> across teams &mdash; ensuring marketing, BDR, and sales motions are aligned around shared goals.</p><p><b><br>
Qualifications</b></p><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><ul><li><p>
4&ndash;6 years of experience in <b>B2B marketing, demand generation, or ABM</b>, ideally focused on mid-market or commercial audiences.</p></li><li><div><br>
Understanding of <b>B2B funnel stages, pipeline conversion, and marketing-to-sales alignment.</b></div></li><li><div><br>
Experience executing <b>multi-channel campaigns</b> (email, digital, content, events) to drive engagement and pipeline.</div></li><li><div><br>
Working knowledge of <b>marketing automation (Marketo, Eloqua)</b> and <b>CRM systems (Salesforce)</b> &mdash; able to translate program goals into system execution.</div></li><li><div><br>
Strong analytical mindset with the ability to interpret performance data and translate insights into next steps.</div></li><li><p><br>
Excellent communicator and collaborator, comfortable working cross-functionally in a matrixed environment.</p></li></ul><p><br>
Curious, proactive, and detail-oriented &mdash; equally comfortable strategizing and executing.</p><p><br>
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</p></div><p></p>

Demand Generation & ABM Manager, Emerging Mid-Market

Snap Inc.

<div><div><div>Snap Inc</div> is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company&rsquo;s three core products are <div>Snapchat</div>, a visual messaging app that enhances your relationships with friends, family, and the world; <div>Lens Studio</div>, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, <div>Spectacles</div>.</div><div></div><div>
We&rsquo;re looking for a data-driven and strategic marketing leader to join Snap as Senior Manager, Advertiser Acquisition, responsible for driving Snap&rsquo;s efforts to attract, convert, and grow small and mid-sized advertisers globally.</div><div>
This role will own the end-to-end strategy, infrastructure, and execution of Snap&rsquo;s advertiser acquisition engine &mdash; spanning both scaled digital marketing programs that fuel small business growth and a newly developed Account-Based Marketing (ABM) approach to deepen engagement with mid-market advertisers.</div><div></div><div>
The ideal candidate will combine analytical rigor with creative experimentation, building a unified acquisition system that integrates performance marketing, data-driven targeting, and account-based campaigns to drive measurable growth and long-term advertiser value. This is a unique opportunity to build Snap&rsquo;s ABM foundation from the ground up &mdash; defining target account frameworks, intent-based segmentation, marketing automation infrastructure, and integrated programs in partnership with Business Development (BD) to activate and expand high-value advertisers.</div><div></div><div>
What You&rsquo;ll Do</div><ul><li><div>
Own Snap&rsquo;s global advertiser acquisition strategy, driving growth across both small and mid-sized advertisers through a combination of performance marketing and ABM initiatives.</div></li><li><div>
Develop and scale ABM programs &mdash; define account segmentation, intent data strategy, and campaign architecture to identify and convert high-value advertisers in partnership with BD.</div></li><li><div>
Oversee scaled digital acquisition programs (SEM, Display, SEO, CRO, and organic growth) to efficiently acquire small business advertisers and optimize for ROI.</div></li><li><div>
Create seamless acquisition-to-nurture journeys by partnering with BD and Sales Programs, ensuring smooth handoffs between marketing, sales, and activation teams.</div></li><li><div>
Collaborate with Product, Data Science, and Web teams to design conversion-optimized advertiser experiences tailored to different segments and maturity levels.</div></li><li><div>
Implement robust measurement and attribution frameworks to evaluate marketing effectiveness across both self-serve and ABM-driven channels.</div></li><li><div>
Identify and test emerging growth levers, including intent-based data tools, targeted placements in relevant industry publications, and new acquisition platforms.</div></li><li><div>
Lead and mentor a high-performing team, fostering a culture of experimentation, accountability, and measurable impact.</div></li></ul><div></div><div>
Knowledge, Skills &amp; Abilities</div><ul><li><div>
Deep expertise in performance marketing, demand generation, and B2B acquisition across paid and organic channels.</div></li><li><div>
Proven experience building or scaling Account-Based Marketing programs, including segmentation, data architecture, and campaign orchestration.</div></li><li><div>
Strong understanding of B2B buyer journeys, lead scoring, and funnel optimization from awareness to conversion.</div></li><li><div>
Analytical and technical mindset with the ability to translate data into strategy and investment decisions.</div></li><li><div>
Familiarity with marketing automation, CRM, and ABM tools (e.g., Marketo, 6sense, Demandbase, Salesforce, HubSpot).</div></li><li><div>
Experience leading cross-functional growth initiatives in collaboration with Sales, Growth Strategy and Data Science.</div></li><li><div>
Exceptional communication and stakeholder management skills.</div></li><li><div>
Balance of creativity and rigor &mdash; blending testing, storytelling, and analytics to drive measurable results.</div></li></ul><div><br>
Minimum Qualifications</div><ul><li><div>
BS/BA degree or equivalent years of experience.</div></li><li><div>
12+ years in digital marketing, growth, or ABM roles, ideally within a B2B or digital advertising environment.</div></li><li><div>
Proven track record of managing acquisition programs that deliver measurable ROI.</div></li></ul><div><br>
Preferred Qualifications</div><ul><li><div>
Master&rsquo;s degree or MBA a plus.</div></li><li><div>
Experience leading ABM-driven growth initiatives and integrating them with broader demand-generation or BD pipelines.</div></li><li><div>
Hands-on experience with marketing automation, CRM, and analytics tools (e.g., Marketo, 6sense, Demandbase, Salesforce, GA4, Looker).</div></li><li><div>
Demonstrated success driving customer acquisition through both scaled and account-based motions.</div></li><li><div>
Passion for experimentation, innovation, and Snap&rsquo;s mission to empower businesses through creativity and connection.</div></li></ul><div></div><div>
If you have a disability or special need that requires accommodation, please don&rsquo;t be shy and provide us some <div>information</div>.</div><div></div><div>
&quot;Default Together&quot; Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a &ldquo;default together&rdquo; approach and expect our team members to work in an office 4+ days per week.</div><div></div><div>
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.</div><div></div><div>
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).</div><div></div><div><div>
Our Benefits</div>: Snap Inc. is its own community, so we&rsquo;ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap&rsquo;s long-term success!</div><div></div><div>
Compensation</div><div>
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate&rsquo;s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.</div><div></div><div><div>
Zone A (CA, WA, NYC)</div>:</div>
The base salary range for this position is $251,000-$377,000 annually.<div></div><div><div><br>
Zone B</div>:</div>
The base salary range for this position is $238,000-$358,000 annually.<div></div><div><div>
Zone C</div>:</div>
The base salary range for this position is $213,000-$320,000 annually.<div></div><div>
This position is eligible for equity in the form of RSUs.</div></div><div></div>

Senior Manager, SMC Advertiser Growth

Wipro

<div>Job Description<p></p><div><div><ul><li><div><b><br>
</b><br>
</div></li></ul></div></div><div><div><div><div>Job Title: Marketing Manager - Americas 1
</div></div></div></div><div><div><div><div>City: Bengaluru
</div></div></div></div><div><div><div><div>State/Province: Karnataka
</div></div></div></div><div><div><div><div>Posting Start Date: 12/2/25
</div></div></div></div><div><div><div><div><p>Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients&rsquo; most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com.
</p></div></div></div></div><div><div><div><div>Job Description:
<div><div><div><h2 class="jobSectionHeader"><b>Role Summary:
</b></h2></div><div><p><b>Role Name: </b>Marketing Manager - Americas 1 (Communications, Media &amp; Information Services, Sports &amp; Entertainment)
</p><p>Drive integrated field marketing programs for the Communications, Media &amp; Information Services and Sports &amp; Entertainment sector in Americas 1. The role focuses on pipeline acceleration, brand positioning, and account-based marketing, with an emphasis on leveraging AI-driven insights for campaign optimization.
</p></div></div><div><div><h2 class="jobSectionHeader"><b>&#847;Key Responsibilities:
</b></h2></div><div><ul><li>Develop and execute localized marketing plans aligned with Americas GTM strategy and sales objectives.
</li><li>Plan and manage events, ABM campaigns, and executive roundtables.
</li><li>Partner with sales teams to understand pipeline priorities and co-create marketing initiatives.
</li><li>Collaborate with technology partners and industry associations for joint campaigns.
</li><li>Adapt global content for regional relevance; ensure messaging resonates with sector&rsquo;s client base.
</li><li>Use AI tools for predictive analytics, personalization, and campaign performance optimization.
</li><li>Stay updated on GenAI trends and apply them for faster creative cycles and improved ROI.
</li><li>Track marketing-sourced pipeline, campaign ROI, and engagement metrics.
</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>&#847;Qualifications:
</b></h2></div><div><ul><li>Bachelor&rsquo;s/Master&rsquo;s in Marketing or related field.
</li><li>8+ years in B2B marketing, preferably in tech or media sectors.
</li><li>Familiarity with AI in marketing (e.g., personalization, automated content creation).
</li><li>Strong storytelling and project management skills.
</li><li>Capabilities: Automated content creation, personalization, SEO optimization.
</li><li>Impact: Faster creative cycles, improved ROI, enhanced customer experience.
</li><li>Tools: GenAI COE for Marketing, AI accelerators for campaign optimization.
</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>&#847;
</b></h2></div></div><div></div><div><div><h2 class="jobSectionHeader"><b>&#847;
</b></h2></div></div></div></div></div></div></div><div></div><div><div><div><div><p>Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.
</p><p>Applications from people with disabilities are explicitly welcome.</p></div></div></div></div></div><p></p>

Marketing Manager - Americas 1

Progyny

<div><div>Thank you for considering Progyny!</div><div></div><div>
Progyny is looking for a Manager, Demand Generation and Performance Marketing to support our digital marketing team. This position will support broader organizational goals by driving pipeline growth and stage movement through integrated campaigns, account-based marketing (ABM), and data-driven strategies. The ideal candidate will be a self-starter and adept at cross-functional collaboration, with a strong analytical mindset to continually optimize marketing efforts.</div><div></div><div>
What you&rsquo;ll do&hellip;</div><ul><li>
Campaign Strategy &amp; Execution: Work with our digital marketing team to develop and implement multi-channel demand generation campaigns across email, paid media, SEO/SEM, and other platforms to drive qualified leads and revenue growth.</li><li>
Account-Based Marketing (ABM): Design and execute personalized ABM programs targeting key accounts, leveraging insights to tailor messaging and outreach strategies.</li><li>
Marketing Automation (Salesforce and HubSpot): Work closely with digital marketing team to manage and optimize Salesforce CRM and marketing automation platform HubSpot to ensure effective lead scoring, nurturing, and seamless handoff to sales teams.</li><li>
Performance Analytics: Monitor, analyze, and report on campaign performance metrics, utilizing data to inform decisions and improve ROI. Work with VP, Digital Marketing to effectively communicate those metrics to the sales team and broader leadership.</li><li>
Cross-Functional Collaboration: Work closely with sales, client success, product marketing, and other stakeholders to align marketing strategies with business objectives and ensure cohesive messaging across all channels.</li><li>
Content Development: Collaborate with content teams to create compelling materials that support demand generation efforts, including whitepapers, case studies, and webinars.</li><li>
Monitor market trends: Stay abreast of industry trends and emerging technologies to innovate and enhance demand generation strategies.</li></ul><div></div><div>
About you...</div><ul><li>
7+ years of experience, healthcare benefits experience is preferred but not required.</li><li>
Experience with all aspects of campaign creation &ndash; from strategy ideation to execution to reporting.</li><li>
Deep knowledge of digital marketing platforms, including, but not limited to, paid media platforms, social media channels, email marketing platforms and social listening platforms.</li><li>
Deep expertise in HubSpot marketing platform and CMS. Salesforce experience is a plus.</li><li>
Proven track-record of digital optimizations across the lifecycle of a campaign.</li><li>
Results-oriented, with the ability to read data and allow it to drive decision-making.</li><li>
Effective communications skills, both written and oral.</li><li>
Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment.</li><li>
Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum.</li><li>
Ability to effectively collaborate across an internal team and multiple stakeholder teams.</li></ul><div></div><div>
Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.</div><div></div><div>
About Progyny:</div><div>
Progyny (Nasdaq: PGNY) is a global leader in women&rsquo;s health and family building solutions, trusted by the nation&rsquo;s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.</div><div></div><div>
Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.</div><div></div><div>
Our mission is to empower healthier, supported journeys through transformative fertility, family building and women&rsquo;s health benefits.</div><div></div><div>
Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit <div>www.progyny.com</div>.</div><div></div><div>
Our perks:</div><ul><li>
Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents&rsquo; Employee Affiliation Group</li><li>
Menopause and midlife care</li></ul><ul><li>
Health, dental, vision and life insurance options for employees and family</li></ul><ul><li>
Free in-person, virtual and text-based mental health and wellness support</li></ul><ul><li>
Paid time off, including vacation, sick leave, personal days and summer flex time</li></ul><ul><li>
Company equity</li></ul><ul><li>
Bonus program</li></ul><ul><li>
401(k) plan with company match</li></ul><ul><li>
Access to on-demand legal and financial advice</li><li>
Learning and development programs to help you grow professionally and a mentorship program</li></ul><ul><li>
Company social events to include annual volunteer day and donation matching</li></ul><ul><li>
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office</li></ul><div></div><div>
In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $95,000 - $110,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.</div><div></div><div>
Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.</div><div></div><div>
If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to <div>apply@progyny.com</div>.</div><div>
#LI-BR1</div></div>

Manager, Demand Generation and Performance Marketing

HCLTech

<div>
 <p>
  Develop and execute targeted marketing campaigns to engage and influence key accounts in Europe and North America for the Global Mobility vertical.
 </p>
 <p>
  &bull; Collaborate closely with account managers to identify target accounts, map personas, undertake content audits, create customized marketing programs to drive awareness, cross-sell and upsell, generate opportunities and accelerate the sales cycle.
 </p>
 <p>
  &bull; Understanding about ABM, activating various ABM channels, devising strategies, reporting and analyzing for the effectiveness of the ABM program.
 </p>
 <p>
  &bull; Work with HCLTech&rsquo;s internal marketing team to build collaterals, social media banners, invite mailers, client testimonials, offshore branding and other marketing assets as required and check for brand compliance.
 </p>
 <p>
  &bull; Collaborate with HCLTech&rsquo;s digital team to build an effective digital marketing strategy for the vertical's overall ABM/marketing strategy.
 </p>
 <p>
  &bull; Oversee and manage client visits at our campus in Noida and other locations as and when required.
 </p>
 <p>
  &bull; Engage with procurement, legal, finance, and admin to onboard vendors, contract signing and to ensure timely payment.
 </p>
 <p>
  &bull; Collaborate with the inside sales team, manage the reporting and tracking of leads across all marketing channels.
 </p>
 <p>
  &bull; Operations management on various activities.
 </p>
 <p>
  &bull; Prepare weekly, monthly and quarterly reports.
 </p>
 <p>
  &bull; Plan and execute integrated campaigns across digital, events, content and partner channels.
 </p>
 <p>
  &bull; Complete all assigned tasks and assist with day-to-day operations.
 </p>
 <p>
  &bull; Create compelling content (e.g., whitepapers, case studies, webinars) tailored to mobility decision-makers.
 </p>
 <p>
  &bull;Monitor campaign performance and provide actionable insights to improve ROI.
 </p>
 <p>
  &bull;Stay current with global mobility trends, competitor activity, and customer needs.
 </p>
 <p>
 </p>
</div>


Manager

S&P Global

<b>About the Role:</b><br>
<b>Grade Level (for internal use):</b> 10
<br><b>The Team:</b> The Eurasia Regional Marketing role is part of the EMEA Regional Marketing team and is focused on driving business growth in the region through targeted marketing strategies. This team member will play a crucial role in working closely with Product, Sales, and Event Marketing Teams to develop and implement initiatives that enhance our market presence and drive revenue. By leveraging insights and collaboration across departments, we aim to effectively meet the needs of our customers and capitalize on growth opportunities within the Eurasia region.
<br><br>
<b>Responsibilities and Impact:</b><br>
Develop and implement strategic go-to-market and account-based marketing plans tailored to the Eurasia region, utilizing a mix of digital and traditional marketing tactics to drive sales leads and achieve revenue targets.
<br><br>
Collaborate with sales teams to understand customer needs and ensure marketing initiatives align with the customer journey and buying cycle.
<br><br>
Analyze campaign performance using data analytics to optimize marketing effectiveness and refine strategies based on insights.
<br><br>
Leverage digital tools and platforms, including Social Media , CRM systems and marketing automation tools, to enhance customer engagement and lead quality.
<br><br>
Conduct and present market research to identify trends and opportunities within the Eurasia region, ensuring marketing efforts are relevant and impactful.
<br><br>
Partner with external agencies and vendors to execute marketing campaigns, ensuring alignment with brand standards and objectives .
<br><br>
Craft and r efine targeted copy and m essaging ; d evelop and optimize differentiated, customer value propositions tailored to relevant regional target personas, industries, products, and solutions.
<br><br>
Create high-impact marketing and sales enablement materials and content , including videos, infographics, brochures that effectively and creatively communicate product value.
<br><br>
Enable sales success by equipping teams with the knowledge, tools, and training needed to effectively communicate product offerings and value propositions.
<br><br>
Collaborate and f oster strong relationships across Product, Sales, and Event Marketing Teams to ensure alignment and effective execution of marketing strategies.
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<b>Analyse data and m etrics:</b> Track, measure, and optimize marketing initiatives based on performance data.
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<b>What W e’re L ooking F or :</b><b>R equired q ualifications and skill sets :</b><br>
Candidates must be Turkish citizens or individual who are exempt from work permit requirements in Turkey . C andidates must possess the necessary work authorization to be eligible for employment without the need for sponsorship or assistance
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Fluency in English is required, and while fluency in Russian is highly desirable, it is not essential.
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Bachelor’s degree in Marketing , Business, or a related field, or equivalent experience.
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Minimum of 5 years of experience in marketing and demand generation campaigns.
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Proven track record of planning and executing successful product or account based marketing campaigns with measurable outcomes across outbound marketing strategies and tactics including social media (LinkedIn , telegram) email , advertising etc.
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Working experience of CRM tools including Salesforce, CRM and marketing automation platforms e.g. Marketo , Eloqua or Campaign Launchpad .
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Ability to create engaging and innovative copy and messaging for marketing tactics that resonates with target audiences
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Data driven with experience in analysing reports and metrics to assess campaign success and make operational decisions
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<b>Additional p referred q ualifications and skill sets :</b><br>
Proven experience working with commercial teams and knowledge of sales cycles and lead generation processes
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Excellent communication and interpersonal skills, with a strong ability to build relationships across teams and internal stakeholders to drive collaborative marketing and commercial initiatives.
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Strong analytical and problem-solving abilities, combined with a strategic mindset to leverage data insights for effective decision-making and campaign optimization.
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Customer-focused attitude with a passion for delivering exceptional experiences, demonstrating initiative and a proactive approach to challenges in a fast-paced environment.
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Experience in field and or product marketing roles, particularly within the Eurasia region, with proficiency in market research methodologies, vendor management, and the ability to manage multiple projects effectively.
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Knowledge and working experience of digital and AI marketing tools e.g. Conversica AI Lead Qualification, DemandBase , ZoomInfo
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About S&P Global Commodity Insights
<br>At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.
<br>We’re a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress. Vital to navigating Energy Transition, S&P Global Commodity Insights’ coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.
<br>S&P Global Commodity Insights is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.
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For more information, visit http://www.spglobal.com/commodity-insights .
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What’s In It For You?
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<b>Our Mission:</b><br>
Advancing Essential Intelligence.
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<b>Our People:</b><br>
We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.
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<b>Our Values:</b><br>
Integrity, Discovery, Partnership
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Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
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<b>Benefits:</b><br>
We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
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<b>Our benefits include:</b><br>
<b>Health & Wellness:</b> Health care coverage designed for the mind and body.
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<b>Flexible Downtime:</b> Generous time off helps keep you energized for your time on.
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<b>Continuous Learning:</b> Access a wealth of resources to grow your career and learn valuable new skills.
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<b>Invest in Your Future:</b> Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
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<b>Family Friendly Perks:</b> It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
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<b>Beyond the Basics:</b> From retail discounts to referral incentive awards—small perks can make a big difference.
<br><b>For more information on benefits by country visit:</b> https://spgbenefits.com/benefit-summaries
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<b>Global Hiring and Opportunity at S&P Global:</b><br>
At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.
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<b>Recruitment Fraud Alert:</b><br>
If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here .
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Equal Opportunity Employer
<br>S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.
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If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.
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<b>US Candidates Only:</b> The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf
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----------------------------------------------------------- 20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.1 - Middle Professional Tier I (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)
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<b>Job ID:</b> 323375
<br><b>Posted On:</b> 2025-12-02
<br><b>Location:</b> Istanbul, Turkey

Regional Marketing Manager

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