acquisition marketing manager

ALICE + OLIVIA

<div>
 <strong>
  POSITION SUMMARY:
  <br/>
  <br/>
 </strong>
 The Performance Team at alice + olivia is seeking a collaborative and results-driven leader to drive growth in traffic and customer acquisition while contributing to team success. The Digital Marketing Manager will strategically manage and optimize digital marketing efforts across multiple platforms, focusing on key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV). Working closely with the senior director, performance marketing &amp; with cross-functional teams, this role will drive revenue growth. As a strong team player, you'll help shape and execute the digital marketing strategy across key channels, including paid search, paid social, and affiliate marketing, ensuring collective success in meeting growth objectives.
 <br/>
 <br/>
 <strong>
  KEY RESPONSIBILITIES:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Revenue and Demand Generation:
  </li>
  <li>
   Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints.
  </li>
  <li>
   Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth.
  </li>
  <li>
   Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels such as AI powered optimization tools.
  </li>
  <li>
   Leverage AI and predictive analytics to identify growth opportunities, improve audience targeting, and increase marketing efficiency
  </li>
  <li>
   Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics.
  </li>
  <li>
   Channel and Campaign Optimization:
  </li>
  <li>
   Oversee direct response programs, including Paid Search, Paid Social, and Affiliate marketing, while evaluating and exploring other emerging media in partnership with agencies.
  </li>
  <li>
   Manage and optimize the performance of key channels (Search, Social and Affiliates) by constantly analyzing costs per acquired customer (CAC), ROAS, and increasing engagement rates.
  </li>
  <li>
   Utilize AI-driven platform capabilities (e.g., smart bidding, automation, audience modeling, creative testing) to improve channel performance.
  </li>
  <li>
   Agency Management
  </li>
  <li>
   Effectively motivate, empower, and direct agencies and in-house talent to make the most informed and effective decisions in media management
  </li>
  <li>
   Lead, create and manage effective reporting needs to best inform team on daily, weekly and monthly channel performance
  </li>
  <li>
   Budget Management
  </li>
  <li>
   Work with the Senior Director of Performance Marketing to manage monthly channel budgets, forecasts, and performance planning.
  </li>
  <li>
   Manage forecasting and reporting for key digital marketing financial metrics, developing data-driven business recommendations based on analysis.
  </li>
  <li>
   Cross functional Collaboration &amp; Strategy
  </li>
  <li>
   Partner with cross-functional teams to execute core business objectives, including Brand Marketing, CRM/Analytics, Creative Team, social media, PR, Ecommerce, and Merchandising.
  </li>
  <li>
   Work with creative teams to report on recent performance, ideas on new concepts, and submit creative requests.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  QUALIFICATIONS:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of progressive experience in online marketing (contemporary women&rsquo;s fashion category is a plus)
  </li>
  <li>
   In-depth experience with key acquisition channels and understanding of how cross-channel synergies drive revenue.
  </li>
  <li>
   Experience managing and forecasting budgets and performance across marketing channels, with a focus on driving revenue.
  </li>
  <li>
   Demonstrated ability to work with external agencies and manage day-to-day interactions.
  </li>
  <li>
   A data-driven and analytical mindset with a strong foundation in making evidence-based decisions.
  </li>
  <li>
   Excellent collaboration, communication, and relationship-building skills.
  </li>
  <li>
   Ability to adjust priorities and perform efficiently in a fast-paced environment.
   <br/>
   <br/>
  </li>
 </ul>
 $90,000-110,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
</div>


Digital Marketing Manager

WEbook.com

<div><p>Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?</p><p>
If yes, then this is the job you're looking for ,webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales.</p><p><b>
Role Overview :
</b></p><p>We are looking for a results-driven Sales Acquisition Manager to lead and scale our partner acquisition efforts. This role will manage a team of Sales Specialists, driving performance, coaching the team, and ensuring the achievement of overall acquisition targets.</p><p>
This is a leadership role focused on team performance and market expansion, rather than individual quota carrying.</p><p></p>
Key Responsibilities<ul><li>
Lead, manage, and coach a team of Sales Specialists to achieve acquisition targets</li><li>
Own and deliver against team-level targets (no individual quota)</li><li>
Define and execute the acquisition strategy across target segments and markets</li><li>
Build, monitor, and optimize a healthy acquisition pipeline across the team</li><li>
Support the team in high-value negotiations and key partner closures</li><li>
Ensure smooth onboarding and activation of newly acquired partners</li><li>
Set clear KPIs, track performance, and drive accountability across the team</li><li>
Identify gaps and implement training, coaching, and performance improvement plans</li><li>
Collaborate with cross-functional teams (marketing, operations, account management) to maximize partner succes</li><li>
Use data and insights to continuously refine acquisition strategies</li></ul><br>
<b>
Requirements</b><br>
<ul><li><ul><li>
5&ndash;8+ years of experience in sales, business development, or acquisition roles</li><li>
Proven experience managing and leading sales teams</li><li>
Strong track record of delivering team-based targets</li><li>
Excellent coaching, leadership, and performance management skills</li><li>
Strong commercial mindset with the ability to support complex deal closures</li><li>
Experience in marketplace, SaaS, e-commerce, or F&amp;B industries is a plus</li><li>
Ability to operate in a fast-paced, performance-driven environment</li></ul></li></ul><p><b><br>
KPIs / Success Metrics</b></p><ul><li><ul><li>
Achievement of team acquisition targets</li><li>
Team productivity and conversion rates</li><li>
Pipeline coverage and quality across the team</li><li>
Partner activation rate and time-to-go-live</li><li>
Team development and retention</li></ul></li></ul></div>

Sales Acquisition Manager

Opendoor

<div><div><h1 class="jobSectionHeader"><b>Senior Manager, Partner Growth Marketing</b></h1>
<p>
Location: Phoenix</p>
<p>
Reports to: VP Acquisition &amp; Lifecycle Marketing</p>
<h2 class="jobSectionHeader"><b>
About the Role</b></h2>
<p>
Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment.</p>
<p>
This role owns the demand gen programs across all of it &mdash; campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor&rsquo;s business<b>.</b></p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
Core Responsibilities</b></h2>
<h3 class="jobSectionHeader"><b>1. Agent Acquisition</b></h3>
<ul>
<li><p><b>Own strategy, messaging, and audience targeting for agent acquisition programs &mdash; identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.</b></p>
</li>
<li><p><b>Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.</b></p>
</li>
<li><p><b>Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.</b></p>
</li>
<li><p><b>Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.</b></p>
</li>
</ul><h3 class="jobSectionHeader"><b>2. Agent Performance &amp; Engagement</b></h3>
<ul>
<li><p>Track agent channel performance daily &mdash; monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.</p>
</li>
<li><p>Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.</p>
</li>
<li><p>Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements &mdash; partnering with account teams who own the broader relationship.</p>
</li>
<li><p>Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>3. Partner &amp; Platform Programs</b></h3>
<ul>
<li><p>Own co-branded acquisition campaigns with online real estate partners and homebuilders &mdash; optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.</p>
</li>
<li><p>Build acquisition programs through seller-adjacent partnerships &mdash; companies that reach sellers at key life moments &mdash; and activate marketing programs as the partnerships team brings new partners online.</p>
</li>
<li><p>Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.</p>
</li>
<li><p>Measure partner-attributed CAC across all programs and optimize toward efficiency.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>4. GTM &amp; Channel Enablement</b></h3>
<ul>
<li><p>Own the promotional calendar across partner channels &mdash; co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.</p>
</li>
<li><p>Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.</p>
</li>
<li><p>Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies &mdash; shared audiences, joint retargeting pools, and sequenced nurture programs.</p>
</li>
<li><p>Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.</p></li></ul><br>
<p>
</p><h2 class="jobSectionHeader"><b>Who You Are</b></h2>
<p><b>
Experience:</b></p>
<ul>
<li><p>5&ndash;7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously</p>
</li>
<li><p>B2B2C background &mdash; you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly</p>
</li>
<li><p>Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs</p>
</li>
<li><p>Comfortable launching net-new programs with limited playbook &mdash; you've built channel programs from scratch, not just optimized existing ones</p>
</li>
</ul><p><b>Technical Skills:</b></p>
<ul>
<li><p>Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail &mdash; and equally comfortable briefing and partnering with channel teams when that's the right move</p>
</li>
<li><p>Understands both acquisition and lifecycle marketing well enough to drive programs across both</p>
</li>
<li><p>Proficient in SQL or comfortable enough with data to pull your own performance analysis</p>
</li>
<li><p>AI-native: you use AI tools daily to move faster &mdash; campaign analysis, copy generation, audience research, workflow automation</p>
</li>
</ul><p><b>Mindset:</b></p>
<ul>
<li><p>Multi-channel thinker: you don't default to digital &mdash; you find the channel that reaches the audience, not the audience that fits your channel</p>
</li>
<li><p>CAC-obsessed: every program has a cost and a return, and you track both</p>
</li>
<li><p>Executor: you own programs end to end &mdash; building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move</p>
</li>
<li><p>Comfortable engaging partners directly &mdash; you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions</p></li></ul><br>
<p></p>
<p>
</p><h2 class="jobSectionHeader"><b>Bonus Points</b></h2>
<ul>
<li><p>Experience in real estate, proptech, fintech, or other high-consideration consumer verticals</p>
</li>
<li><p>Affiliate or referral program management experience</p>
</li>
<li><p>Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)</p></li><br>
</ul>
<h3 class="jobSectionHeader"><b>Compensation</b></h3>
<p>
Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees. All compensation parameters are based on experience.</p></div><p></p><div><div><br>
<div>
<div><div><div><div><div><div><div><div><div><div><div>At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We&rsquo;ve built an end-to-end online experience that has already helped thousands of people and we&rsquo;re just getting started.</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div></div>

Senior Manager, Partner Growth Marketing

<div><div><h1 class="jobSectionHeader"><b>Senior Manager, Partner Growth Marketing</b></h1>
<p>
Location: Miami</p>
<p>
Reports to: VP Acquisition &amp; Lifecycle Marketing</p>
<h2 class="jobSectionHeader"><b>
About the Role</b></h2>
<p>
Opendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment.</p>
<p>
This role owns the demand gen programs across all of it &mdash; campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor&rsquo;s business<b>.</b></p><br>
<p></p>
<h2 class="jobSectionHeader"><b>
Core Responsibilities</b></h2>
<h3 class="jobSectionHeader"><b>1. Agent Acquisition</b></h3>
<ul>
<li><p><b>Own strategy, messaging, and audience targeting for agent acquisition programs &mdash; identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.</b></p>
</li>
<li><p><b>Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.</b></p>
</li>
<li><p><b>Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.</b></p>
</li>
<li><p><b>Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.</b></p>
</li>
</ul><h3 class="jobSectionHeader"><b>2. Agent Performance &amp; Engagement</b></h3>
<ul>
<li><p>Track agent channel performance daily &mdash; monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.</p>
</li>
<li><p>Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.</p>
</li>
<li><p>Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements &mdash; partnering with account teams who own the broader relationship.</p>
</li>
<li><p>Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>3. Partner &amp; Platform Programs</b></h3>
<ul>
<li><p>Own co-branded acquisition campaigns with online real estate partners and homebuilders &mdash; optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.</p>
</li>
<li><p>Build acquisition programs through seller-adjacent partnerships &mdash; companies that reach sellers at key life moments &mdash; and activate marketing programs as the partnerships team brings new partners online.</p>
</li>
<li><p>Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.</p>
</li>
<li><p>Measure partner-attributed CAC across all programs and optimize toward efficiency.</p>
</li>
</ul><h3 class="jobSectionHeader"><b>4. GTM &amp; Channel Enablement</b></h3>
<ul>
<li><p>Own the promotional calendar across partner channels &mdash; co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.</p>
</li>
<li><p>Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.</p>
</li>
<li><p>Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies &mdash; shared audiences, joint retargeting pools, and sequenced nurture programs.</p>
</li>
<li><p>Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.</p></li></ul><br>
<p>
</p><h2 class="jobSectionHeader"><b>Who You Are</b></h2>
<p><b>
Experience:</b></p>
<ul>
<li><p>5&ndash;7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously</p>
</li>
<li><p>B2B2C background &mdash; you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly</p>
</li>
<li><p>Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs</p>
</li>
<li><p>Comfortable launching net-new programs with limited playbook &mdash; you've built channel programs from scratch, not just optimized existing ones</p>
</li>
</ul><p><b>Technical Skills:</b></p>
<ul>
<li><p>Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail &mdash; and equally comfortable briefing and partnering with channel teams when that's the right move</p>
</li>
<li><p>Understands both acquisition and lifecycle marketing well enough to drive programs across both</p>
</li>
<li><p>Proficient in SQL or comfortable enough with data to pull your own performance analysis</p>
</li>
<li><p>AI-native: you use AI tools daily to move faster &mdash; campaign analysis, copy generation, audience research, workflow automation</p>
</li>
</ul><p><b>Mindset:</b></p>
<ul>
<li><p>Multi-channel thinker: you don't default to digital &mdash; you find the channel that reaches the audience, not the audience that fits your channel</p>
</li>
<li><p>CAC-obsessed: every program has a cost and a return, and you track both</p>
</li>
<li><p>Executor: you own programs end to end &mdash; building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move</p>
</li>
<li><p>Comfortable engaging partners directly &mdash; you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions</p></li></ul><br>
<p></p>
<p>
</p><h2 class="jobSectionHeader"><b>Bonus Points</b></h2>
<ul>
<li><p>Experience in real estate, proptech, fintech, or other high-consideration consumer verticals</p>
</li>
<li><p>Affiliate or referral program management experience</p>
</li>
<li><p>Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)</p></li><br>
</ul>
<h3 class="jobSectionHeader"><b>Compensation</b></h3>
<p>
Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees. All compensation parameters are based on experience.</p></div><p></p><div><div><br>
<div>
<div><div><div><div><div><div><div><div><div><div><div>At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one. Homeownership matters. It's how people build wealth, stability, and community. It's how families put down roots, how neighborhoods strengthen, how the future gets built. We're building the modern system of homeownership giving people the freedom to buy and sell on their own terms. We&rsquo;ve built an end-to-end online experience that has already helped thousands of people and we&rsquo;re just getting started.</div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div></div>

The Heartland Roadshow

<p><i><b>Applicants must submit a current resume including phone number and email address.</b></i></p><p>About Us</p><p><b>About Heartland Roadshow</b><br/>Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public through a network of events held across the U.S. Often compared to <i>Antiques Roadshow</i>, our events provide a professional, secure environment where individuals can sell gold, silver, coins, watches, jewelry, and other collectibles.</p><p>Our business is built on a scalable, multi-market model driven by direct-response marketing, operational discipline, and a strong focus on measurable performance.</p><p>Our marketing engine has historically been driven by direct mail, and we are now expanding into <b>TV, paid social, and additional acquisition channels</b> in a meaningful way.</p><p>We are seeking a <b>high-level, data-driven marketing operator</b> to take ownership of our acquisition strategy and help scale the business to the next level.</p><p>About the Role</p><p>This is not a &ldquo;manage agencies and report metrics&rdquo; role.</p><p>This is a <b>hands-on leadership position</b> responsible for:</p><ul><li>Scaling customer acquisition across multiple channels</li><li>Driving measurable ROI (CAC, MER, revenue growth)</li><li>Leading and developing a team of 6 marketing team members</li><li>Building a disciplined testing and optimization culture</li></ul><p>Key Responsibilities</p><ul><li>Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)</li><li>Optimize and improve <b>CAC, ROAS, and overall marketing efficiency</b></li><li>Expand TV advertising across new markets and creatives</li><li>Build and scale paid social (Meta) campaigns</li><li>Develop and execute structured <b>A/B testing strategies</b></li><li>Analyze performance across multiple markets and allocate budget accordingly</li><li>Lead, manage, and improve a team of 6 marketing professionals</li><li>Oversee creative direction and messaging strategy</li><li>Build reporting systems and dashboards for performance tracking</li></ul><p>What We&rsquo;re Looking For</p><ul><li>8&ndash;15+ years in performance marketing, growth, or acquisition roles</li><li>Proven experience scaling marketing in multi-market environments</li><li>Deep expertise in <b>at least 2 of the following</b>:</li><li>Direct Mail</li><li>TV Advertising</li><li>Paid Social (Meta)</li><li>Strong analytical mindset (CAC, LTV, MER, ROAS)</li><li>Experience managing teams of 5+ people</li><li>Ability to be both <b>strategic and hands-on</b></li></ul><p>What We Are NOT Looking For</p><ul><li>Brand-only marketers</li><li>Agency account managers without P&amp;L ownership</li><li>Candidates without direct experience scaling acquisition channels</li></ul><p>Compensation</p><ul><li><b>Base Salary: $160,000</b></li><li><b>Performance Bonus:</b> Meaningful upside tied to CAC, revenue growth, and channel performance</li><li><b>Target Total Compensation: $200K+</b></li><li>Fully remote position</li></ul><p>Why This Role is Unique</p><ul><li>You will own and scale a <b>multi-channel acquisition engine</b></li><li>You will have real autonomy and decision-making authority</li><li>Your performance will be clearly measurable and rewarded</li><li>You will play a key role in driving nationwide growth</li></ul><p>The Heartland Roadshow is committed to a fair, respectful, and inclusive hiring process, evaluating candidates based on their experience and alignment with the role.</p><p>If you need assistance or accommodation at any point during the application or interview process, please contact our Human Resources team at Careers@heartlandroadshow.com.</p><p>Pay: $160,000.00 - $200,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Application Question(s):</p><ul><li>Provide a link to your LinkedIn Profile. (Voluntary)</li><li>How much A/B testing experience do you have on a scale of 1-5? </li></ul><ul><li>How much paid Facebook/ Meta experience do you have on a scale of 1-5? </li></ul><ul><li>How much paid TV buying experience do you have on a scale of 1-5? </li></ul><ul><li>How much direct mail buying experience do you have on a scale of 1-5? </li></ul><ul><li>What is the most number of direct reports you&rsquo;ve managed in a marketing capacity, and what was the most senior role reporting to you?  </li><li>What is the largest annual advertising budget you've managed in your last 2 roles?</li></ul><p>Work Location: Remote</p>

VP of Performance Marketing

salonist software LLC

<p><b>Company Overview:</b><br/>Our client operates in the <b>beauty-tech SaaS industry</b>, building powerful digital solutions that help beauty and wellness businesses grow, scale, and operate smarter. With a strong emphasis on innovation, performance marketing, and customer success, our client is transforming how service-based businesses attract and retain customers in a competitive digital landscape. Their culture is fast-paced, data-driven, and collaborative&mdash;perfect for marketers who thrive on impact and ownership.</p><p><b>Role Overview:</b><br/>As a <b>Media Buyer</b>, you will own and scale paid acquisition efforts across Snapchat, Instagram, and Google Ads. This role plays a critical part in driving lead generation, customer acquisition, and revenue growth. You&rsquo;ll combine strategic thinking with hands-on execution, using data and experimentation to continuously optimize performance and maximize return on ad spend.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan, execute, and optimize paid media campaigns across Snapchat, Instagram (Meta), and Google Ads</li><li>Manage budgets, audience targeting, bidding strategies, and creative testing to achieve performance goals</li><li>Analyze campaign performance, monitor KPIs (CPA, ROAS, CTR, conversions), and deliver actionable insights</li><li>Collaborate with content and design teams to develop high-performing ad creatives</li><li>Run A/B tests and continuously improve campaign efficiency and scalability</li></ul><p><b>Qualifications:</b></p><ul><li>3&ndash;6+ years of experience in performance marketing or paid media buying</li><li>Strong hands-on experience with Snapchat Ads, Meta Ads, and Google Ads</li><li>Proven track record of scaling campaigns and improving ROAS in SaaS, tech, or digital-first environments</li><li>Proficiency in analytics tools such as Google Analytics and ad reporting dashboards</li><li>Google Ads and Meta Blueprint certifications are a strong plus</li><li>Strong analytical, communication, and problem-solving skills</li></ul><p>Pay: E&pound;20,000.00 - E&pound;42,000.00 per month</p><p>Application Question(s):</p><ul><li>What is your current salary in USD?</li><li>What is your expected salary in USD?</li><li>What is your English language fluency?</li><li>How soon you can join us?</li></ul><p>Work Location: In person</p>

Media Buyer (Snapchat, Instagram & Google Ads)

How To MANAGE A Small Law Firm

<div><h2 class="jobSectionHeader"><b>About How to Manage a Small Law Firm (HTM)</b></h2>
<p>How to Manage a Small Law Firm (HTM) is dedicated to helping entrepreneurial attorneys run their firms like real businesses. Through coaching, strategy, and operational support, we help small law firm owners build sustainable and profitable practices.</p>
<p>Many lawyers are exceptional legal professionals but have never been taught how to lead, market, or scale a business. Our mission is to help law firm owners implement the systems, strategy, and leadership needed to grow their firms into highly successful businesses.</p>
<p>We specifically work with firms that are <b>scaling toward and through the $10M&ndash;$30M revenue stage</b>, where marketing systems, data-driven decision making, and leadership discipline become critical.</p>
<p>We are seeking an experienced <b>Fractional Chief Marketing Officer (CMO)</b> who has helped businesses successfully <b>scale from $10M to $30M in revenue</b> and can guide our clients through that same growth journey.</p>
<h1 class="jobSectionHeader"><b>The Role</b></h1>
<p>As a <b>Fractional CMO</b>, you will work directly with law firm owners to diagnose marketing challenges, design direct-response strategies, and ensure execution through coaching and accountability.</p>
<p>You will combine <b>strategic marketing leadership, analytical thinking, and business coaching</b> to help attorneys transform their marketing from guesswork into predictable growth systems capable of supporting firms scaling from <b>$10M to $30M in annual revenue</b>.</p>
<p>This is not a traditional in-house CMO role. Instead, you will serve as a <b>strategic advisor across multiple law firms</b>, helping owners develop clear marketing strategies, evaluate vendors, and implement systems that drive measurable growth.</p>
<p>Most work will take place remotely via video meetings, where you will build trusted relationships with firm owners and influence outcomes through clear communication, insight, and leadership.</p>
<h1 class="jobSectionHeader"><b>Key Responsibilities</b></h1>
<h2 class="jobSectionHeader"><b>Strategic Marketing Leadership</b></h2>
<ul><li><p>Conduct marketing diagnostics with law firm owners to identify strengths, gaps, and growth opportunities.</p>
</li><li><p>Design and guide <b>direct-response marketing strategies</b> that drive measurable client acquisition.</p>
</li><li><p>Help firms develop marketing systems including <b>funnels, calls-to-action, and list-building strategies</b>.</p>
</li><li><p>Evaluate existing marketing campaigns and realign strategies when ROI is not being achieved.</p>
</li></ul><h2 class="jobSectionHeader"><b>Client Coaching &amp; Accountability</b></h2>
<ul><li><p>Coach law firm owners on marketing strategy, execution, and performance improvement.</p>
</li><li><p>Provide constructive feedback when marketing efforts are not producing results.</p>
</li><li><p>Balance encouragement with accountability to ensure agreed-upon actions are implemented.</p>
</li><li><p>Help clients overcome common entrepreneurial mindset challenges such as perfectionism or hesitation.</p>
</li></ul><h2 class="jobSectionHeader"><b>Performance &amp; Metrics</b></h2>
<ul><li><p>Identify and prioritize key marketing KPIs across multiple campaigns.</p>
</li><li><p>Use CRM systems, dashboards, and analytics to track marketing performance.</p>
</li><li><p>Present marketing data in clear, actionable ways that drive better business decisions.</p>
</li><li><p>Lead quarterly strategic reviews with clients and marketing vendors.</p>
</li></ul><h2 class="jobSectionHeader"><b>Vendor &amp; Team Collaboration</b></h2>
<ul><li><p>Work closely with internal HTM team members and external marketing vendors.</p>
</li><li><p>Evaluate vendor performance and ensure alignment with client strategy.</p>
</li><li><p>Facilitate productive discussions when vendors disagree on marketing direction.</p>
</li></ul><h1 class="jobSectionHeader"><b>What Success Looks Like</b></h1>
<p>In your first <b>90 days</b>, you will:</p>
<ul><li><p>Build strong relationships with HTM clients and internal team members</p>
</li><li><p>Conduct marketing diagnostics for assigned law firms</p>
</li><li><p>Identify quick-win improvements to underperforming campaigns</p>
</li><li><p>Implement KPI tracking and reporting systems</p>
</li><li><p>Lead strategic quarterly reviews focused on measurable results</p>
</li></ul><p>Long term success means helping law firm owners turn marketing into a <b>predictable growth engine that supports firms scaling through the $10M&ndash;$30M revenue range.</b></p>
<h1 class="jobSectionHeader"><b>Ideal Candidate Profile</b></h1>
<p>We are looking for someone who is both <b>strategic and coach-oriented</b>.</p>
<p>You may be a strong fit if you:</p>
<ul><li><p>MUST HAVE 10+ YEARS EXPERIENCE AS A CHIEF MARKETING OFFICER</p></li><li>
<p>Have served as a <b>CMO, marketing strategist, or senior marketing consultant</b></p>
</li><li><p>Have experience working with <b>growing service-based businesses</b></p>
</li><li><p>Enjoy coaching entrepreneurs and business owners</p>
</li><li><p>Are comfortable providing honest, constructive feedback</p>
</li><li><p>Can quickly diagnose marketing challenges and identify root causes</p>
</li><li><p>Thrive in a <b>remote, client-facing leadership role</b></p>
</li></ul><h1 class="jobSectionHeader"><b>Required Experience</b></h1>
<ul><li><p><b>Proven experience helping businesses scale from $10M to $30M in revenue</b></p>
</li><li><p>Significant experience designing and leading <b>direct-response marketing campaigns</b></p>
</li><li><p>Demonstrated track record of driving <b>measurable ROI</b></p>
</li><li><p>Experience working with <b>small to mid-sized service businesses</b></p>
</li><li><p>Strong understanding of <b>funnels, lead generation, conversion optimization, and list-building</b></p>
</li><li><p>Experience evaluating marketing vendors and campaign performance</p>
</li><li><p>Ability to translate marketing data into <b>clear business decisions</b></p></li>
</ul><h1 class="jobSectionHeader"><b>This Role Is Not for You If</b></h1>
<ul><li><p>You prefer a slow-paced corporate environment</p>
</li><li><p>You dislike accountability or performance metrics</p>
</li><li><p>You prefer task-based marketing execution rather than strategic leadership</p>
</li><li><p>You struggle managing multiple clients simultaneously</p>
</li><li><p>You have never supported or led a <b>small-to-mid-size service Business</b></p>
</li></ul><h1 class="jobSectionHeader"><b>Compensation</b></h1>
<p><b>Base Salary:</b> $110,000<br>
<b>Performance Pay:</b> Up to $182,000 total annual compensation depending on client roster and performance.</p>
<p>Your earning potential scales with the <b>impact and results you deliver &mdash; not simply the hours you work.</b></p>
<p>If you are an execution-focused leader who thrives on accountability and enjoys helping business owners follow through on what matters most, this role will challenge and reward you. <b>Apply only if you are ready to lead from the front and deliver real results.</b></p>
<p></p><p>Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.</p>
<p>At this time, we are <b><i>only</i></b> able to hire new employees in the following states, <b>AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, WA.</b></p>
<p><i>HTM provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</i></p></div>

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