acquisition marketing manager

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Would you like to be part of a team focused on driving innovation in the transportation industry, while working to empower entrepreneurs, and contribute to Amazon&rsquo;s sustainability goals? Amazon Freight Partner (freightpartner.amazon.com) is a new program that enables entrepreneurs to start and grow their trucking business alongside Amazon, with exclusive training, ability to hire from their local communities, and long-term growth potential. The Amazon Freight Partner team is seeking candidates with entrepreneurial spirit who are quick learners and comfortable operating in a fast-paced environment. 
 
We are seeking a Sr. Acquisition Marketing Manager with a strong customer focus, great instincts, and a passion for executing new marketing strategies to build awareness and lead generation programs for Amazon Freight Partner. You will influence and execute the marketing strategies to attract and acquire leads, including creating and optimizing paid media, organic, digital, and offline media campaigns, experimenting with messaging and creative, building and partnering with an agency to execute A/B testing, and designing the optimal lead acquisition experience. You&rsquo;ll use customer insights to develop a segmentation and targeting strategy, and rigorously test channel and media performance to drive awareness and interest at the top of the funnel. You will leverage your expertise to influence strategic plans, work tactically to execute them, and build mechanisms to communicate and work across teams. 
 
Key job responsibilities 
<ul><li>Define quarterly and annual acquisition goals aligned with business objectives; manage budgets and coordinate with cross-functional teams to align marketing strategies</li><li>Develop and execute data-driven paid and unpaid marketing strategies across digital and offline channels to drive partner and driver lead generation and funnel growth</li><li>Identify target audiences, market opportunities, and growth channels to optimize acquisition funnels; test new channels, audience segments, and acquisition tactics</li><li>Own end-to-end campaign management, including paid media execution, ad copy creation, UTM/reftag tagging, and creative asset coordination across all channels</li><li>Partner with agencies and media partners to plan and execute campaigns; lead weekly, monthly, and quarterly reviews, including ongoing strategy, test plans, and performance reporting</li><li>Optimize weekly lead and funnel performance by channel, leveraging data to inform investment decisions; conduct A/B testing of messaging, creative, and channel strategies to continuously improve performance</li><li>Partner with the creative team to develop, refresh, and optimize landing pages and creative assets (display ads, social content, video) for partner and driver audiences; write clear creative briefs that translate performance insights into actionable direction</li><li>Manage the CMS for customer-facing pages, ensuring content is current, &amp; on-brand</li><li>Develop and execute bench engagement programs to drive re-engagement with prospective partners, monitoring performance and optimizing conversion</li></ul></div><h2 class="jobSectionHeader"> 
BASIC QUALIFICATIONS</h2><ul><li>5+ years of professional non-internship marketing experience</li><li>5+ years of developing and managing acquisition marketing or channel programs experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience developing and executing campaigns across a multitude of timezones and languages</li><li>Bachelor's degree or equivalent</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience driving direction and alignment with large cross-functional teams and agency partners</li><li>Experience designing and executing joint marketing plans with strategic alliance partners with global footprint</li><li>7+ years of developing and managing acquisition marketing or channel programs experience</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, TN, Nashville - 106,400.00 - 157,600.00 USD annually</div>

Sr. Acquisition Marketing Manager, Amazon Freight Partner (AFP)

<div><h2 class="jobSectionHeader">DESCRIPTION</h2>
We are seeking an experienced Marketing and Acquisition Automation Manager to lead marketing strategy and partner acquisition efforts for our AMET (Africa, Middle East, and Turkey) region hub delivery expansion. This role will be based in Egypt and will be responsible for developing and executing comprehensive marketing programs that drive customer and partner acquisition while building scalable automation systems across the entire AMET region. 
 
Key job responsibilities 
Marketing Strategy &amp; Execution: 
Develop and execute comprehensive go-to-market strategies for AMET region hub delivery launch, including customer acquisition, brand positioning, long-term brand equity building, and market penetration plans 
Lead creative development and localization efforts, ensuring cultural relevance and regulatory compliance across AMET markets 
Design and implement multi-channel marketing campaigns across digital, social, email, and traditional media 
Collaborate with product, operations, and business development teams to align marketing initiatives with business objectives 
 
Partner Acquisition &amp; Automation: 
Build and scale automated partner acquisition funnels using marketing automation platforms and CRM systems 
Establish performance marketing frameworks with clear KPIs, attribution models, and ROI optimization processes 
 
Data Analytics &amp; Optimization: 
Develop automated business intelligence dashboards and reporting systems to track marketing performance 
Conduct A/B testing and experimentation to continuously improve campaign effectiveness 
Analyze customer and partner behavior data to identify growth opportunities and optimize marketing spend 
 
Team Leadership &amp; Stakeholder Management: 
Lead cross-functional initiatives with product, tech, and operations teams 
Manage relationships with external agencies, vendors, and technology partners 
Present marketing strategies and results to senior leadership<h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>5+ years of digital advertising, product marketing, consulting, business development, or other customer-facing role experience</li><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience in market research, analytically-driven marketing consulting, or analytical marketing</li><li>7+ years of developing and managing marketing or channel programs experience</li><li>Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units</li><li>Bachelor's degree, or BS degree</li><li>Fluency in English and Arabic, with strong written and verbal communication skills</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience in program management, logistics, operations, supply chain, transportation, or a related field</li><li>Experience hiring and developing sales management teams</li><li>Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.</li><li>Bachelor's degree in Management, Business Administration, Economics, Engineering, or Marketing</li></ul> 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.</div>

Senior Marketing and Acquisition Automation Manager, Hub Delivery

ALICE + OLIVIA

<div>
 
 POSITION SUMMARY:
 
 
 
 The Performance Team at alice + olivia is seeking a collaborative and results-driven leader to drive growth in traffic and customer acquisition while contributing to team success. The Digital Marketing Manager will strategically manage and optimize digital marketing efforts across multiple platforms, focusing on key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV). Working closely with the senior director, performance marketing &amp; with cross-functional teams, this role will drive revenue growth. As a strong team player, you'll help shape and execute the digital marketing strategy across key channels, including paid search, paid social, and affiliate marketing, ensuring collective success in meeting growth objectives.
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 <ul>
 <li>
 Revenue and Demand Generation:
 </li>
 <li>
 Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints.
 </li>
 <li>
 Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth.
 </li>
 <li>
 Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels such as AI powered optimization tools.
 </li>
 <li>
 Leverage AI and predictive analytics to identify growth opportunities, improve audience targeting, and increase marketing efficiency
 </li>
 <li>
 Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics.
 </li>
 <li>
 Channel and Campaign Optimization:
 </li>
 <li>
 Oversee direct response programs, including Paid Search, Paid Social, and Affiliate marketing, while evaluating and exploring other emerging media in partnership with agencies.
 </li>
 <li>
 Manage and optimize the performance of key channels (Search, Social and Affiliates) by constantly analyzing costs per acquired customer (CAC), ROAS, and increasing engagement rates.
 </li>
 <li>
 Utilize AI-driven platform capabilities (e.g., smart bidding, automation, audience modeling, creative testing) to improve channel performance.
 </li>
 <li>
 Agency Management
 </li>
 <li>
 Effectively motivate, empower, and direct agencies and in-house talent to make the most informed and effective decisions in media management
 </li>
 <li>
 Lead, create and manage effective reporting needs to best inform team on daily, weekly and monthly channel performance
 </li>
 <li>
 Budget Management
 </li>
 <li>
 Work with the Senior Director of Performance Marketing to manage monthly channel budgets, forecasts, and performance planning.
 </li>
 <li>
 Manage forecasting and reporting for key digital marketing financial metrics, developing data-driven business recommendations based on analysis.
 </li>
 <li>
 Cross functional Collaboration &amp; Strategy
 </li>
 <li>
 Partner with cross-functional teams to execute core business objectives, including Brand Marketing, CRM/Analytics, Creative Team, social media, PR, Ecommerce, and Merchandising.
 </li>
 <li>
 Work with creative teams to report on recent performance, ideas on new concepts, and submit creative requests.
 
 
 </li>
 </ul>
 
 QUALIFICATIONS:
 
 
 
 <ul>
 <li>
 5+ years of progressive experience in online marketing (contemporary women&rsquo;s fashion category is a plus)
 </li>
 <li>
 In-depth experience with key acquisition channels and understanding of how cross-channel synergies drive revenue.
 </li>
 <li>
 Experience managing and forecasting budgets and performance across marketing channels, with a focus on driving revenue.
 </li>
 <li>
 Demonstrated ability to work with external agencies and manage day-to-day interactions.
 </li>
 <li>
 A data-driven and analytical mindset with a strong foundation in making evidence-based decisions.
 </li>
 <li>
 Excellent collaboration, communication, and relationship-building skills.
 </li>
 <li>
 Ability to adjust priorities and perform efficiently in a fast-paced environment.
 
 
 </li>
 </ul>
 $90,000-110,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
</div>

Digital Marketing Manager

SWETSTUDIO

About SWET StudioSWET Studio is a boutique aerial yoga and fitness studio located in Boston&rsquo;s South End. Our studio focuses on strength, movement, and community in a premium small-group environment.We are seeking a Sales &amp; Marketing Manager who will take ownership of social media growth, client acquisition, and local partnerships to help expand our community.This role is ideal for someone entrepreneurial who enjoys building brands, creating content, and directly tying marketing efforts to revenue growth.ResponsibilitiesSocial Media Management<ul><li>Plan and execute monthly content across Instagram and other social platforms</li><li>Film and edit short-form video content inside the studio</li><li>Maintain a consistent content calendar and brand aesthetic</li><li>Post reels, stories, and promotional content highlighting classes and events</li></ul>Sales &amp; Client Acquisition<ul><li>Convert social media engagement into bookings and memberships</li><li>Promote class packages, workshops, and studio offers</li><li>Track marketing campaigns and measure results</li></ul>Partnerships &amp; Community Outreach<ul><li>Develop relationships with local businesses, residential buildings, and community groups</li><li>Coordinate promotional collaborations that bring new clients to the studio</li></ul>Success MetricsPerformance will primarily be evaluated based on:<ul><li>Consistent monthly content production</li><li>Growth in new client bookings</li><li>Membership and package sales generated through marketing campaigns</li><li>Local partnerships that drive studio traffic</li></ul>Ideal Candidate<ul><li>Experience managing social media accounts for brands, gyms, or wellness businesses</li><li>Comfortable filming and editing short-form content (Reels, TikTok, etc.)</li><li>Sales mindset with ability to convert leads into customers</li><li>Self-motivated and able to work independently</li><li>Interest in fitness, wellness, or boutique studios</li></ul>Bonus:<ul><li>Fitness industry marketing experience</li><li>Existing local audience or creator background</li><li>Boston community connections</li></ul>Role Structure<ul><li>Flexible schedule based on deliverables</li><li>Hybrid / periodic on-site filming at the studio</li><li>Performance-based role with strong upside potential</li></ul>Perks<ul><li>Complimentary unlimited studio membership</li><li>Access to studio space for filming content</li><li>Flexible working hours</li><li>Opportunity to grow with a boutique wellness brand</li></ul>Job Types: Part-time, Internship, ContractPay: From $30.00 per hourExpected hours: 1 &ndash; 5 per weekBenefits:<ul><li>401(k)</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health savings account</li><li>Professional development assistance</li><li>Referral program</li><li>Retirement plan</li></ul>Work Location: Hybrid remote in Boston, MA 02116

Sales & Marketing Manager (Social Media & Client Acquisition)

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
We are looking for an experienced Sr. Affiliate Marketing Manager to join our Amazon Music team and help driving WW customer acquisition. You will define, execute, and measure Affiliate marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for. 
 
Key job responsibilities 
<ul><li>Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management</li><li>Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting</li><li>Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives</li><li>Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements</li><li>Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps</li><li>Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.</li><li>Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.</li><li>Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)</li><li>Develop the strategy for channel growth in emerging markets.</li><li>Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.</li><li>Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.</li><li>Partner with strategic cross-functional teams to support GTM plans for upcoming product launches</li><li>Develop and execute the affiliate marketing strategy to acquire new Amazon Music subscribers and users through partnerships</li><li>Identify, recruit, and onboard high-performing affiliate partners that align with the Amazon Music brand and customer base</li><li>Negotiate and manage affiliate program terms, commission structures, and campaigns with partners</li><li>Monitor affiliate program performance and optimize campaigns to maximize subscriber/user acquisition and revenue</li><li>Create compelling affiliate marketing assets, promotional materials, and toolkits to enable partners to effectively promote Amazon Music</li><li>Collaborate cross-functionally with the Amazon Music marketing, content, and product teams to integrate affiliate campaigns</li><li>Analyze affiliate program data to identify trends, insights, and opportunities for growth</li><li>Stay up-to-date on affiliate marketing best practices, tools, and industry developments</li></ul></div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>6+ years of experience in affiliate marketing, partnership marketing, paid marketing or a related field.</li><li>Experience in advanced fraud detection mechanisms and tools</li><li>Experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics, Amazon Quick Sight, or similar</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>8+ years in Affiliate Marketing managing acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media &amp; entertainment industry.</li><li>Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives</li><li>Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, Culver City - 125,400.00 - 169,600.00 USD annually 
USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually</div>

Sr. Affiliate Marketing Manager , Amazon Music

ARC network

<div>Attendance Acquisition &amp; Engagement Manager

Arc is currently seeking a results-driven Attendance Acquisition &amp; Engagement Manager to lead attendee growth and audience engagement strategies across our HR Tech US and FETC event portfolios. This role is responsible for driving event registration numbers via direct engagement with attendee audience segments including alumni, exhibitor guests/customers, and international delegations. The expectations of this role include building engaged communities around each event, improving audience quality, and maximizing engagement before, during, and after events. 


The ideal candidate blends performance marketing with attendee sales to deliver measurable attendance growth and engagement outcomes. 


About the Events 
HR Technology Conference (HR Tech) 
HR Tech brings together the full spectrum of the industry &mdash; HR leaders, industry experts, analysts, solution providers, and the voices shaping the future of HR &mdash; creating a shared environment where assumptions are challenged, real-world insight is exchanged, and strategic priorities take shape. 


Future of Education Technology Conference (FETC) 
FETC is the largest gathering of strategic edtech decision makers. At FETC, attendees explore the future of educational technology, network with thought leaders, discover innovative solutions, and participate in hands-on workshops designed to empower educators and administrators. 


Key Responsibilities 
Alumni Retention Strategy 
GOAL: Improve alumni retention.
<ul><li>
Develop and execute multi-channel attendee retention campaigns (paid media, email, partnerships, organic, influencers).</li><li>
Own registration growth targets for alumni.</li><li>
Identify and develop channels with strong alumni engagement.</li><li>
Build referral and ambassador programs to drive organic registrations.</li></ul> 


Audience Segmentation &amp; CRM 
GOAL: Use existing HR Tech US &amp; FETC databases and &ldquo;on the ground&rdquo; experience to better understand attendee audience and make informed decisions regarding marketing messaging, channels, etc.
<ul><li>
Develop segmented audience strategies based on attendee buyer personas.</li><li>
Optimize data capture and lead scoring models.</li><li>
Enhance CRM data to identify key leads/scouts that may evolve from attendee to exhibitor.</li>
Work with sales to identify leads for nurturing. 
<li>
</li></ul>Group Registrations
 
GOAL: Use direct contact (phone/email) to improve group registrations from target companies
<ul><li>
This initiative overlaps and expands on the alumni retention strategy.</li><li>
This role may be required to attend competitive events or related industry conferences.</li></ul> 


International and Community Growth 
GOAL: Increase international attendance to HR Tech US.
<ul><li>
Develop association partnerships to expand audience reach.</li><li>
Work with HR Tech Europe and HR Tech Asia teams to identify potential international delegations to HR Tech US.</li><li>
Nurture and grow international attendees, including foreign buyers</li></ul> 


Exhibitor Database Engagement 
GOAL: Partner with HR Tech and FETC exhibitors to show their customer base the value of attending HRT events.
<ul><li>
Work closely with Sales to identify top accounts for each event.</li><li>
Build and maintain an exhibitor toolkit.</li><li>
Develop a working relationship with parallel marketing teams at exhibiting companies.</li></ul> 


Data, Reporting, and Optimization
<ul><li>
Own KPIs including:
<ul><li>Registrations for audience segments outlined above.</li><li>
ROI on marketing initiatives</li><li>
Cost per acquisition (CPA)</li></ul>
</li><li>Build dashboards and provide weekly performance reporting.</li><li>
Contribute to A/B testing strategy managed by marketing teams</li><li>
Deliver insights to inform event programming and growth strategy.</li></ul> 


Key Performance Indicators (KPIs)
<ul><li>
% Growth in Registrations (YoY / Event-to-Event)</li><li>
Cost per Registration</li><li>
Show-Up Rate</li><li>
Engagement Rate (Pre/During/Post)</li><li>
Retention / Repeat Attendance</li><li>
Net Promoter Score (NPS)</li></ul>
Skills &amp; Experience
<ul><li>
4&ndash;8+ years in growth marketing, event marketing, or audience development.</li><li>
Proven track record of scaling event attendance.</li><li>
Strong performance marketing and paid media expertise.</li><li>
Proficiency using CRM systems and marketing automation tools (HubSpot, Salesforce, Marketo, etc.).</li><li>
Proficiency using Microsoft 365 suite.</li><li>
Strong analytical skills with ability to interpret data and optimize campaigns.</li><li>
Experience managing marketing budgets and ROI forecasting.</li><li>
Excellent project management and cross-functional collaboration skills.</li></ul> 


Additional Preferred Experience
<ul><li>
Background in B2B conferences, exhibitions, trade shows, or large-scale consumer events.</li><li>
Experience building ambassador or referral programs.</li><li>
Community-building or membership marketing experience.</li><li>
Familiarity with event tech platforms (Eventbrite, Cvent, Bizzabo, etc.).</li></ul> 


The ideal candidate will&hellip;
<ul><li>
Be commercially driven and highly accountable.</li><li>
Possess a growth mindset and embrace a &ldquo;test-and-learn&rdquo; mentality when tackling projects.</li><li>
Find ways to combine their creativity with a data-driven decision-making approach.</li><li>
Be a strong communicator and collaborator.</li><li>
Be comfortable working in fast-paced, deadline-driven environments.</li></ul> 


Physical demands of the job include:
<ul><li>
Performing work in an indoor office environment. Remote work is permitted.</li><li>
Operating standard office equipment such as computers, printers, keyboards, monitors, phones, and other telecommunications or internet-enabled communications devices</li><li>
Possessing short-distance visual acuity to perform an activity such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, and/or extensive reading.</li><li>
Occasionally lifting and carrying small parcels, packages and other items or traverse short distances. Ability to traverse long distances will be required when travelling to HR Tech, FETC, and other industry tradeshows, conferences, and networking events.</li><li>
10-15% travel, as required.</li></ul> 


Position Type and Expected Work Hours

This is a regular, full-time position. Work is typically conducted Monday &ndash; Friday, during core business hours, between 9:00 AM and 5:30 PM. 


This description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice. 


The annual base salary for this role is $70,000.00 &ndash; 80,000.00. Factors used to determine the compensation range for a given position may impact what compensation within the stated range may be offered to any individual candidate (e.g., years of experience, level of education or credentials obtained, geographic and market considerations, etc.).</div>

Attendance Acquisition & Engagement Manager

RQI Partners, LLC

<div>To Help Save More Lives
RQI Partners is a mission-driven partnership between the American Heart Association and Laerdal Medical, transforming how resuscitation training is delivered so more people receive lifesaving care.
We work across the healthcare landscape to ensure clinicians and lay responders are confident and competent &mdash; every patient, every time.
Founded in 2018, we&rsquo;re growing fast and looking for people passionate about making an impact. Learn more about the role below!
Position Overview:
The Product Marketing Manager is responsible for implementing product marketing strategies and tactics for the RQI Partners&rsquo; product portfolio with a primary focus on driving new customer acquisition. This role supports the Director, Product Marketing in driving product positioning, market research, and go-to-market plans to maximize sales, customer retention, and satisfaction within hospitals and healthcare systems in the U.S. market.
The Product Marketing Manager works closely with ABM, Product Management, Sales, Alliance Marketing Operations, and external partners to ensure successful product launches and campaigns that generate new pipeline opportunities.
Leveraging data and insights, this role contributes to product marketing initiatives that increase new sales and shape how prospective customers view RQI Partners&rsquo; products.
Position Holder is Accountable For:
Product Marketing Execution: Develop and implement product marketing plans and campaigns based on value propositions and market research for assigned products, including supporting pricing recommendations.
Market and Customer Research: Conduct ongoing research and analysis of market trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.
Go-to-Market Initiatives: Collaborate with Product Management and Development to support go-to-market strategies, product launches, and promotional activities for U.S. markets.
Metrics and Reporting: Track and report on the effectiveness of product marketing campaigns and launches using core metrics; provide recommendations for optimization.
Cross-functional Collaboration: Work closely with internal teams (sales, product management, research, development) and external partners to ensure alignment and successful execution of marketing initiatives.
Brand Equity and Compliance: Ensure brand consistency and compliance with RQI Partners&rsquo; standards and partner organizations&rsquo; guidelines.
Customer Engagement: Support efforts to increase customer retention, satisfaction, and overall perception of RQI Partners&rsquo; products.
Required Skills &amp; Competencies:
<ul><li>Minimum of 5 years of experience in product marketing or product management, preferably with multiple products.</li><li>
Demonstrated ability to execute innovative product marketing plans, including segmentation by customer type.</li><li>
Bachelor&rsquo;s degree in marketing, business, engineering, or related field; advanced degree preferred.</li><li>
Experience working with market research firms and leveraging internal data for actionable insights.</li><li>
Familiarity with sales cycles, product life cycles, and product management processes.</li><li>
Experience with project management methodologies (e.g., Six Sigma) to support product marketing processes.</li><li>
Healthcare, medical device, or hospital marketing experience strongly preferred.</li></ul>
The estimated annual base salary for this position is $85,000 to $90,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.
RQIP Benefits Include:<ul><li>
Generous PTO &amp; Holidays</li><li>
Remote Work Environment (some positions require travel)</li><li>
Comprehensive Medical, Dental and Vision</li><li>
HSA &amp; FSA Account Options, with employer HSA contribution</li><li>
401k with Employer Match &amp; Profit Sharing</li><li>
Employee Assistance Program</li><li>
Tuition Reimbursement</li><li>
Professional Development Opportunities</li><li>
Student Loan Repayment Assistance</li><li>
Eligibility for Annual Bonus</li><li>
Wellness Reimbursement Program</li><li>
Pet Insurance</li></ul></div>

Product Marketing Manager - New Customer Acquisition

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