advertising analyst

Click Here Digital

<div><h1 class="jobSectionHeader"><b>Job Overview: </b><b>A Senior Programmatic Analyst will manage a portfolio of key accounts in a variety of industries and verticals. The ideal candidate will be a subject matter expert in Programmatic advertising and solutions (ex. DV360, CM360, Google Analytics, Google Tag Manager, Studio, &amp; Google Web Designer).</b></h1>
<div></div><div><div><b>Job Responsibilities:</b></div></div><br>
<ul>
<li><div>Directly manage a portfolio of Click Here Digital&rsquo;s key accounts on platforms, including but not limited to:</div><ul><li><div><br>
Manage programmatic advertising campaigns across DV360, CM360, StackAdapt, Google Analytics, and ClickIQ.</div></li><li><div><br>
Manage Connected TV campaigns across Roku, Amazon, Hulu, Netflix, StackAdapt, and DV360.</div></li><li><div><br>
Manage digital audio campaigns through StackAdapt, Spotify, and additional streaming channels.</div></li></ul></li><br>
<li><div>Join client calls as needed to clearly and effectively communicate programmatic strategies, campaign performance, and opportunities.</div></li><br>
<li><div>Manage day-to-day tasks, budgets, and performance to keep campaigns on track and successful.</div></li><br>
<li><div>Execute programmatic strategies to align with client goals and objectives by collaborating with dedicated account managers. Provide campaign performance insights and opportunities for improvement.</div></li><br>
<li><div>Ensure all managed accounts are consistently meeting or exceeding department KPI benchmarks</div><ul><li><div><br>
Generate regular reports to monitor campaign performance and communicate key insights to clients.</div></li><li><div><br>
Analyze large data sets to provide actionable insights and client-facing reports.</div></li></ul></li><br>
<li>
<div>Develop and maintain strong cross-departmental partnerships, including Social Media, Paid Search, and SEO, to drive integrated omni-channel strategies.</div></li><br>
<li>
<div>Conduct product evaluations and A/B tests to measure the effectiveness of new ad types, creative optimizations, ad formats, messaging strategies, and other initiatives as needed.</div></li><br>
<li>
<div>Provide oversight and troubleshooting support for programmatic accounts.</div></li><br>
<li><div>Perform quality assurance (QA) reviews for accounts managed by other members of the Programmatic Team.</div></li><br>
<li><div>Facilitate training sessions for Associate Programmatic Analysts and Programmatic Analysts as needed.</div></li><br>
<li><div>Stay informed on industry trends, best practices, and emerging technologies in programmatic advertising.</div>
</li><li><div>Perform additional duties as assigned.</div>
</li></ul><h2 class="jobSectionHeader"><b>Required Qualifications:</b></h2>
<ul><li><div>Minimum 3 years of experience with Programmatic campaign management</div>
</li><li><div>Minimum 2 years with Connected TV management</div>
</li><li><div>Experience and strong understanding of programmatic advertising.</div>
</li><li><div>Experience and strong understanding of Connected TV advertising</div>
</li><li><div>Experience using industry tools such as Google Analytics, DV360 (Display &amp; Video 360), StackAdapt</div>
</li><li><div>Ability to analyze data sets and identify trends based on industry KPIs.</div>
</li><li><div>Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
</div></li><li><div>Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.</div>
</li><li><div>Strong quantitative and analytical skills and attention to detail, with the ability to interpret data and actionable insights.</div>
</li><li><div>Excellent time-management and organizational skills</div>
</li><li><div>Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)</div>
</li><li><div>Focuses on strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance.</div>
</li><li><div>Demonstrates mentorship and leadership skills with experience in training and guiding junior team members.</div>
</li><li><div>Comprehensive, up-to-date understanding of industry trends, best practices, and emerging Programmatic tools to drive competitive strategies.</div>
</li><li><div>Demonstrates strong attention to detail in QA of programmatic accounts while effectively troubleshooting and resolving campaign performance or setup issues.</div>
</li><li><div>Demonstrates excellent communication skills to collaborate with account managers, departments, and clients, with experience presenting campaign data, insights, and recommendations to Account Managers and clients.</div><br>
</li></ul><div><div><b>Preferred Qualifications:</b></div><br>
<ul>
<li><div>Google certifications (Google Analytics, Google Ads)</div></li><br>
<li><div>Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar</div>
</li><li><div>Experience with paid search, paid social media, or CTV</div>
</li><li><div>Experience in automotive, legal, and/or medical verticals</div>
</li><li><div>Strong understanding of advertising and marketing principles, particularly for online audiences</div></li></ul></div></div>

Senior Programmatic Analyst

Apple

<p>Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary<br>
<br>
products, services, and customer experiences very quickly. You bring passion and dedication to<br>
<br>
your job and there's no telling what you could accomplish.<br>
<br>
Apple is looking for an Analyst to work on the Apple Services Digital Marketing team to help us build our brands through marketing in more meaningful ways for our audience.<br>
<br>
<b>Description</b><br>
<br>
We&rsquo;re seeking a highly detail-oriented analyst with expertise in marketing analytics and a strong foundation in statistics to uncover meaningful insights from data. The ideal candidate is passionate about data-driven problem solving and excels at translating complex data into clear, impactful findings for key stakeholders.&quot;,&quot;responsibilities&quot;:&quot;Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products.<br>
<br>
Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels.<br>
<br>
Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses.<br>
<br>
Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights.<br>
<br>
<b>Preferred Qualifications</b><br>
<br>
Bachelor&rsquo;s degree or equivalent<br>
<br>
Proficiency in Python or R for data analysis<br>
<br>
Capable of creating automated data visualizations through Tableau or similar tools<br>
<br>
Familiarity with SEO metrics and performance data<br>
<br>
Experience creating and maintaining marketing taxonomies<br>
<br>
<b>Minimum Qualifications</b><br>
<br>
3-5 years of experience in data analytics, marketing analytics, data science, or a related field<br>
<br>
Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders<br>
<br>
Demonstrates a strong understanding of statistical concepts and methods<br>
<br>
Ability to write and query code in SQL<br>
<br>
Proficient in Excel/Numbers<br>
<br>
Proven professional experience displaying a strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook<br>
<br>
Professional experience analyzing content performance across total, paid, and organic channels<br>
<br>
Proficient in social listening, competitive analysis, and audience/consumer insights tools<br>
<br>
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .<br>
<br>
<b>Pay &amp; Benefits</b><br>
<br>
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $176,800, and your base pay will depend on your skills, qualifications, experience, and location.<br>
<br>
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.<br>
<br>
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.</p>

Analyst, Apple Services Digital Marketing

The Friedkin Group

<div><div><ul><li>Houston, Texas</li><li>
Marketing</li><li>
Regular Full-Time</li><li>
Gulf States Toyota</li><li>
20%</li><li>
No</li><li>
6506</li></ul><div></div><div><div><div><div><div><br>
</div></div></div></div></div></div><div></div><div><h2 class="jobSectionHeader"><b>
Job Description
</b></h2><div><div><b>Living Our Values</b><br>
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.<br>
<br>
<b>Why Join Us</b></div><br>
<ul><li>
Career Growth: Advance your career with opportunities for leadership and personal development.</li><li>
Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.</li><li>
Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.</li></ul><div><b>
Total Rewards</b><br>
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.</div><div></div><div><b><br>
A Day In The Life</b><br>
Under the direction of the Manager, Integrated Media, the Senior Media Analyst is responsible for keeping integrated media plans in motion and operational execution in collaboration with agency teams and internal stakeholders while contributing to strategic planning, performance optimization, and cross-tier collaboration. This role is responsible for ensuring accuracy, consistency, and timely delivery across media planning, agency outputs, financial processes, and measurement. The Media Analyst plays a critical role in media co-op and financial support, stewardship of media buys, and delivery of clear, accurate reporting that enables data-driven decision-making, accountability, and continuous improvement across New Car, Fixed Ops, and GST objectives.</div><div></div><div><br>
As a Sr Analyst, Integrated Media you will:</div><ul><li>
Support the development and execution of integrated media strategies across Search, Social, Display, and Video (Linear and CTV/OTT).</li><li>
Lead the review and quality assurance of agency deliverables, ensuring accuracy across media plans, flowcharts, buy summaries, and multi-DMA campaigns.</li><li>
Manage media plans, budgets, pacing, and revisions, proactively identifying performance risks and optimization opportunities.</li><li>
Execute day-to-day campaign operations, including audience activation, KPI tracking, and performance reporting with actionable insights.</li><li>
Support media financial operations, including PO tracking, invoice reconciliation, co-op processes, and audit coordination (IAS/Ebiquity).</li><li>
Collaborate cross-functionally with Creative, Analytics, Agencies, Field Teams, and partners to ensure seamless integrated media execution.</li><li>
Partner with the Media Manager to advance strategic initiatives, support Parts &amp; Services media efforts, and drive continuous improvement across the media organization.</li></ul><div></div><div><b><br>
What We Need From You</b></div><ul><li>
Minimum of a high school diploma or GED is required. Bachelor's Degree is preferred.</li><li>
4-6 years&rsquo; experience in advertising, marketing, or automotive field or an equivalent combination of education and experience is required.</li><li>
Experience supporting integrated media campaigns across Search, Social, Display, and Video (Linear and CTV/OTT).</li><li>
Strong understanding of media planning, budget management, pacing, and performance optimization across multiple DMAs.</li><li>
Demonstrated ability to review and quality-check agency deliverables, media plans, and campaign documentation with high attention to detail.</li><li>
Experience with KPI tracking, campaign reporting, and translating data into actionable insights.</li><li>
Working knowledge of media financial processes, including PO management, invoice reconciliation, co-op programs, and audit coordination.</li><li>
Proven ability to collaborate cross-functionally with internal stakeholders, agency partners, and field teams in a fast-paced environment.</li></ul><p></p><div><b><br>
Physical and Environmental Requirements</b></div><p>
The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.</p><div></div><div><div><b><br>
Travel Requirements</b></div></div><div><div><br>
20% Minimal travel is required for this position (up to 20% of the time and on a domestic basis).</div></div><div></div><div><div><b><br>
Join Us</b><br>
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.<br>
<br>
We are seeking candidates legally authorized to work in the United States, without Sponsorship.</div></div><div></div><div><div><br>
#LI-DR1</div></div></div></div></div>

Sr Analyst, Integrated Media

Amazon.com

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
The Support Products &amp; Services (SP&amp;S) team is looking for a solutions-oriented and customer obsessed Programmatic Advertising Specialist to help advertisers troubleshoot and unblock any self-service display, video, and audio campaign issues within the Amazon Demand Side Platform (ADSP). In this role, you will be responsible for responding to advertisers&rsquo; contacts across a variety of troubleshooting topics (campaign setup, creative moderation, performance, delivery, reporting, ad tags and trackers, and general campaign or account-level questions) within a timely manner, utilizing existing SOPs and your digital advertising knowledge.<br>
A successful Programmatic Advertising Specialist will have a proven track record in successfully interacting with global clients (chat &amp; email) and have a foundational understanding of digital advertising. They demonstrate strong communication skills and can effectively articulate troubleshooting steps to advertisers and agencies. While SOPs and blurbs can be utilized for relevant troubleshooting issues, they will also take advantage of all available resource and foundational digital advertising knowledge to help advertisers find resolution. They will earn trust with advertisers by diving deep when the issue is unclear or unfamiliar, in order to ensure a satisfactory interaction is provided. They will display curiosity, and will learn and develop deep expertise in ADSP ad products and recognize when there are operational gaps that require leads or managers to help address them.
<br>
<br>
Basic Qualifications:<br>
<br>
<ul><li>Experience providing client services, customer support, or working with external stakeholders on shared objectives</li></ul><br>
<ul><li>2+ Years of Programmatic Advertising experience</li></ul><br>
<ul><li>Willing to work in a diverse atmosphere and contribute to an inclusive culture</li></ul><br>
<ul><li>Maintains flexibility to support a 24/7 operational schedule, including rotational night shifts aligned with business needs. Schedule includes two consecutive days off per week with a standard 5-day work week; weekend availability may be required based on operational demands.</li></ul><br>
Note: This will be a 12 months contract role<br>
<br>
Key job responsibilities<br>
<br>
Key job responsibilities<br>
<ul><li>Responding promptly and accurately to live chat or email support questions, helping the advertiser troubleshoot issues related to campaign setup, creative moderation, performance, delivery, reporting, ad tags and trackers, or any general questions related to their campaign or account.
</li><li>Providing onboarding support, explanations of new features, consultation for product usage, and industry best practices to advertisers who reach out through contact us.
</li><li>Analyzing and interpreting data with advertisers to identify campaign improvement areas, root causes, and optimization opportunities.</li><li>Assisting customers with questions related to product beta participation, capturing customer feedback, and collaborating with program partners to highlight product gaps and opportunities.</li><li>Escalating any technical troubleshooting issues and surfacing to leadership for wide-spread issue potentially impacting hundreds of advertisers.</li><li>Identifying opportunities to update existing support documentation and effectively escalating to content specialist.
</li><li>Mentoring new and junior employees to up-level their knowledge of Amazon&rsquo;s programmatic advertising offerings, and becoming a subject matter expert (SME) for ADSP troubleshooting issues.</li></ul><br>
A day in the life<br>
The Advertising Support DSP specialist plays an exciting and important role for Amazon by unblocking issues and complexities for our advertiser via email and live channels. They are comfortable stepping in and handling escalations from our Advertisers. They also support with audit requirements, coaching, training and participate in programs or projects.<br>
<br>
About the team<br>
The Advertising Support Team is Customer obsessed and takes pride in providing exceptional support to the Amazon Advertiser. We are a cohesive and inclusive team and display the Amazon Leadership Principles in everything we do.</div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>2+ years of programmatic advertising experience</li><li>Experience with Excel</li><li>Experience analyzing data and best practices to assess performance drivers</li><li>Experience in omni-channel marketing, search engine marketing or search engine optimization</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience in e-commerce or online advertising</li></ul><br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.</div>

Programmatic Advertising Specialist , Advertising, & Account Management

Target

<div><p><b>About Us</b></p><p></p><p>
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn&rsquo;t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target&rsquo;s global team and has more than 4,000 team members supporting the company&rsquo;s global strategy and operations.</p><p></p><p>
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win</p><p></p><p><b>
Overview about Target in India</b><br>
<br>
At Target, we have a timeless purpose and a proven strategy. And that hasn&rsquo;t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target&rsquo;s global team and has more than 4,000 team members supporting the company&rsquo;s global strategy and operations.</p><p></p><p><b>
Pyramid Overview</b></p><p><br>
Roundel, Target&rsquo;s retail media network, offers the world&rsquo;s leading advertisers industry leading digital advertising solutions. More than &frac34; of American adults shop Target, which translates into incredible scale for advertisers to connect directly with our guests and deliver best-in-class marketing outcomes! We design and deliver impactful marketing for brands and their agencies resulting in engagement and incremental sales that can be measured online and in-store all in premium, brand-safe environments.<br>
<br>
<b>About The Job</b><br>
<br>
The Performance &amp; Insights (P&amp;I) team is responsible for delivering the campaign performance and insights to advertisers. As a Senior Analyst - Performance &amp; Insights Capability Development, you will play an integral part in shaping how Roundel advances its analytic capabilities &amp; related processes from a measurement and reporting perspective to <b>a)</b> deliver more performant media plans to our clients and<b> b</b>) provide deeper, more comprehensive and more actionable performance insights in the post-campaign evaluations. In this role, you will play a key role in shaping the future of media measurement strategy for roundel, esp. with focus on building an understanding role of media as key Growth Driver thru ROI and related analytics for our advertisers.<br>
<br>
You will partner closely with cross-functional teammates in the areas of PSG, Product, Strategy, Go-To-Market and Sales to formulate innovative ideas, develop proofs of concepts and contribute to the development of solution roadmaps paving the way to scaling and implementing the solutions. Success in the role will be tied to your ability to blend deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving and working effectively in a matrixed, cross-functional structure.<br>
<br>
<b>Key Responsibilities</b><br>
<br>
<b>Build &amp; codify media performance measurement strategies</b>: Collaborate with internal/external stakeholders to create capabilities and processes to drive best in-class efficiency, effectiveness to back roundel&rsquo;s media performance<br>
<br>
<b>Be the Subject</b> <b>matter expert </b>in the measurement of marketing investment impact for advertisers using advanced analytical solutions and methods.<br>
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<b>Develop, deploy, and evangelize measurement solutions</b> including test/control experimentation, brand lift studies, econometric models, research-based solutions, etc.<br>
<br>
<b>Support innovative approaches for media effectiveness measurement</b>: Identity &amp; build new approaches to measure media effectiveness efforts targeted toward varied audiences, placements and creative analysis.<br>
<br>
<b>Supporting custom analytics projects </b>for the P&amp;I team to land the value of roundels media with the advertisers which the current analyst facing products don&rsquo;t serve.<br>
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<b>Own and create processes that</b> enable a range of internal and external stakeholders to leverage roundel data for driving initiatives like media mix modelling<br>
<br>
<b>Monitoring and reporting campaign performance</b> with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views etc<br>
<br>
<b>Work with Cross-functional teams</b> &ndash; Product, Measurement, BII &amp; GTM to align on the measurement strategy<br>
<br>
<b>Identify automation opportunities</b>, gaps in technology &amp; tools and work with product and business operations team to find solutions &amp; support implementation<br>
<br>
<b> Contribute to team upskilling efforts</b> required to familiarize the team with the data products as well as new measurement methodologies<br>
<br>
<b>About you:</b></p><ul><li><p>
4-5 yrs of working experience in of digital advertising, client consulting and/or retail analytics experience</p></li><li><p>
Masters or bachelor&rsquo;s degree in one of the following: Analytics, Business Intelligence, Economics, Engineering</p></li><li><p>
Deep expertise in digital marketing performance measurement and campaign strategy along with related KPIs</p></li><li><p>
Hands-on experience in applied analytics, model building and statistical method selection</p></li><li><p>
Experience in new solution development, including media measurement, device/app measurement, alongside expertise in incrementality measurement through various Lift studies</p></li><li><p>
Intermediate (or higher) capabilities with SQL, R and/or Python to source/organize data and build initial models as proofs of concept</p></li><li><p>
Ability to facilitate communication between business and technology teams</p></li><li><p>
Strong communication skills with proven ability to influence peers, key stakeholders and leaders</p></li><li><p>
Expert at working in an agile environment (e.g. user stories, iterative development, scrum teams, sprints, personas)</p></li><li><p>
Strategic mindset and bias for action with strong ability for strategic planning, defining OKRs and driving business outcomes</p></li></ul><p><b><br>
Useful Links</b><br>
<br>
<b>Life at Target- </b>https://india.target.com/<br>
<b>Benefits- </b>https://india.target.com/life-at-target/workplace/benefits</p><p><b>
Culture- </b><b>https://india.target.com/life-at-target/belonging</b></p></div><p></p>

Sr Analyst Performance & Insights

Rally Internet

<div><p><b>CALLING ALL BIG-HEARTED, BIG THINKING PEOPLE.</b></p><p>
ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?</p><p><b>
We seek strategists, creators, and communicators ready to do some heavy lifting&mdash;folks who aren&rsquo;t afraid to break glass and who thrive in collaboration. Those who bring conviction but can still see both sides of a coin. Because that&rsquo;s how real progress gets made. Join us.</b></p><p></p><p><br>
WHO WE ARE</p><p>
RALLY is an advocacy communications agency. And at our core, we are advocates. Our entire business model&mdash;from our team, to our craft, to the clients we partner with&mdash;is designed to shape a better tomorrow. We take on the most complex political, cultural, and social challenges. Even when the path forward is rough or uncertain, we start with <i>what if we&hellip;</i> and keep going until change is possible. We are restless and relentless when it comes to our work because the outcomes matter to us. And so many others.</p><p></p><p><br>
RALLY partners with those driving change across today&rsquo;s most pressing issues, from education and environmental justice to economic equity, gun violence prevention, healthcare access, LGBTQIA+ rights, women&rsquo;s rights, and more. Whether serving as the agency of record for day-to-day communications, raising leaders&rsquo; profiles, or guiding organizations through a crisis, we are co-pilots through thick and thicker.</p><p></p><p><br>
Combining our passion as advocates with research, cultural insights, strategy, and multichannel communications, we change the way people think and act around today&rsquo;s biggest social and political challenges.</p><p></p><p><br>
HOW WE WORK</p><p>
We work alongside leading foundations, advocacy organizations, philanthropists, and mission-aligned companies to influence policy, shift public opinion, and shape the conversation. Our team helps:</p><ul><li>
Craft bold strategies to move issues forward</li><li>
Design and launch communications campaigns that resonate</li><li>
Build and run digital efforts that drive action</li><li>
Create powerful visual identities, stories, and content that spark connection</li></ul><p>
Changing minds on the toughest issues of our time takes more than facts or flash. In today&rsquo;s crowded landscape, only a rare mix breaks through: deep issue fluency, proven persuasion tactics, and emotional and cultural resonance.</p><p>
We do inventive. We do creative. We do whatever it takes&mdash;and we don&rsquo;t stop until we win.</p><p>
That&rsquo;s the RALLY edge&mdash;and it&rsquo;s how we drive real impact.</p><p></p><p><br>
DIGITAL ADVERTISING SPECIALIST</p><p>
RALLY is seeking a <b>Digital Advertising Specialist</b> to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. This role will be responsible for building media plans, overseeing ad buys, managing performance, and guiding day-to-day implementation across a variety of client accounts. The Digital Ads Specialist will also handle tag management, reporting and analytics, creative troubleshooting, and vendor and partner coordination.</p><p></p><p><br>
This position sits on RALLY&rsquo;s growing digital team and will collaborate closely with account leads, designers, and strategists to deliver high-impact campaigns. The role also presents an opportunity to help shape and expand the firm&rsquo;s digital advertising practice.</p><p></p><p><br>
We&rsquo;re looking for candidates with hands-on experience managing digital ads&mdash;ideally in a political, advocacy, or issue-based context. Experience with platforms such as Google Ads, Meta Ads, and programmatic vendors like StackAdapt is strongly preferred. Familiarity with platforms like TikTok or Snapchat is a plus. While we value a variety of backgrounds, experience in political or advocacy settings will be especially helpful for this role.</p><p></p><p><br>
The ideal candidate is proactive, detail-oriented, and comfortable juggling multiple campaigns across different clients. They thrive in a collaborative, fast-paced environment, communicate clearly, and take initiative to solve problems independently.</p><p></p><p><br>
RESPONSIBILITIES</p><ul><li>
Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign</li><li>
Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns</li><li>
Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations</li><li>
Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative</li><li>
Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications</li><li>
Maintain and improve QA protocols for all ad placements and creative versions</li><li>
Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes</li><li>
Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness</li><li>
Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors</li><li>
Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation</li><li>
Project manage content sponsorships, direct buys, and complex or emerging ad types</li><li>
Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments</li><li>
Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails</li><li>
Mentor and guide junior staff, reviewing work and supporting professional growth</li><li>
Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY&rsquo;s advertising operations</li><li>
Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services</li><li>
Contribute to new business efforts, helping to shape proposals and participate in pitch meetings</li></ul><p>
QUALIFICATIONS</p><ul><li>
5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram&mdash;focused on awareness, engagement, marketing, and persuasion goals</li><li>
Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS)</li><li>
Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI</li><li>
Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports</li><li>
Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps</li><li>
Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach</li><li>
Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines</li><li>
Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work</li><li>
Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports</li><li>
Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed</li><li>
Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment</li></ul><p>
BENEFITS AND PERKS</p><p>
At RALLY, we believe a business is only as strong as its people. That&rsquo;s why we offer a robust benefits package and thoughtful perks that support your wellbeing, fuel your growth, and reflect the culture we&rsquo;re building together.</p><p>
We believe changing the world should come with a healthy paycheck, time to recharge, and space to grow. Here&rsquo;s what we offer:</p><ul><li>
Competitive salary</li><li>
Flexible time off policy</li><li>
Two months each year of remote work flexibility (July and December)</li><li>
Twelve paid holidays, including Juneteenth and Indigenous Peoples&rsquo; Day</li><li>
One week of paid time off between Christmas and New Year&rsquo;s Day</li><li>
One-month paid sabbatical after seven years at RALLY</li><li>
401(k) plan</li><li>
Generous health, dental, and vision benefits</li><li>
Transportation and technology stipends</li></ul><p>
RALLY is a hybrid workplace. Team members are expected to work on-site two days per week to foster collaboration and connection, with flexibility on other days.</p><p></p><p><br>
The salary range for this position is $71,000&ndash;$90,000, with opportunities for growth and advancement based on performance and contributions to the team&rsquo;s success.</p></div>

Digital Advertising Specialist

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Amazon is looking for a motivated individual with strong statistical, analytical skills and technological experience to join the DIGI (Data Infrastructure and Generative Intelligence) Ad Sales Finance analytics team. In this position the successful candidate will be responsible for partnering with Finance and Business leaders to optimize Sales Forecasts<br>
<br>
Key job responsibilities<br>
<ul><li>Build and train models to support forecasting and planning for Advertising Sales Finance</li><li>Have strong technical experience, but also be able to work with non-tech partners and communicate complex and technical topics in a simple and understandable fashion</li><li>Have a good understanding of machine learning or statistical modeling techniques, including a strong understanding of model parameters and how they affect performance</li><li>Understand time-series forecasting techniques (e.g., STL decomposition, ETS/Holt-Winters, ARIMA, Prophet, or similar models)</li><li>Familiarity with hierarchical or segmented forecasting problems (e.g., product, region, channel, or customer-level splits)</li><li>Apply theoretical or statistical models in an applied, real-world environment</li><li>Perform model evaluation such as confidence intervals, error metrics, backtesting, and validation datasets</li><li>Work with large, complex datasets across multiple dimensions</li><li>Translate analytical findings into clear, actionable insights for business stakeholders</li></ul><br>
A day in the life<br>
In this position the successful candidate will be responsible for partnering with Finance and Business leaders to expand and optimize forecasting models that supports weekly, monthly, quarterly and annual reviews for the Display Ads Finance group and our stakeholders.<br>
<br>
About the team<br>
The Advertising Sales Finance Analytics &amp; FP&amp;A team's responsibilities comprise of corporate reporting, planning, Headcount &amp; OpEx, Goals reporting, and ad-hoc analysis. We support Advertising leaders and finance teams by coordinating and consolidating deliverables, centralizing and standardizing processes, establishing financial controls and mechanisms, building tools that improve the speed of decision making, and providing insightful financial analysis on the short and long term strategy of Advertising.</div><h2 class="jobSectionHeader"><b>
BASIC QUALIFICATIONS</b></h2><ul><li>5+ years of data scientist experience</li><li>5+ years of data querying languages (e.g. SQL), scripting languages (e.g. Python) or statistical/mathematical software (e.g. R, SAS, Matlab, etc.) experience</li><li>3+ years of machine learning/statistical modeling data analysis tools and techniques, and parameters that affect their performance experience</li><li>Master's degree in Science, Technology, Engineering, or Mathematics (STEM), or experience working in Science, Technology, Engineering, or Mathematics (STEM)</li><li>Experience applying theoretical models in an applied environment</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Ph.D. in Science, Technology, Engineering, or Mathematics (STEM)</li><li>Knowledge of machine learning concepts and their application to reasoning and problem-solving</li><li>Experience in Python, Perl, or another scripting language</li><li>Experience in a ML or data scientist role with a large technology company</li><li>Experience in defining and creating benchmarks for assessing GenAI model performance</li><li>Experience working on multi-team, cross-disciplinary projects</li><li>Experience applying quantitative analysis to solve business problems and making data-driven business decisions</li><li>Experience effectively communicating complex concepts through written and verbal communication</li></ul><br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.</div>

Data Scientist, Amazon Ad Sales Analytics (DIGI)

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