advertising strategist

Kāsper

<div>
 This is a remote position.
 
 
 Kasper is a creative subscription company that helps brands scale high-performing content and ads across digital channels.
 
 
 Kasper is hiring a Junior Creative Strategist to support creative strategy, production, and performance across client accounts.
 
 
 This is an execution-focused role working directly with senior leadership. The focus is on building, organizing, and improving creative output across multiple clients.
 
 
 
 
 Responsibilities
 
 
 
 
 <ul>
 <li>
 Write clear, structured creative briefs using internal frameworks
 </li>
 <li>
 Research and compile high-performing ad concepts, hooks, and formats
 </li>
 <li>
 Support the development of creative strategies for client accounts
 </li>
 <li>
 Coordinate with designers, editors, and creators to execute briefs
 </li>
 <li>
 Review and QA creative assets before delivery
 </li>
 <li>
 Track and log performance metrics (CTR, CPA, ROAS, hold rate, etc.)
 </li>
 <li>
 Identify patterns in winning and underperforming creatives
 </li>
 <li>
 Maintain organized workflows in project management tools (ClickUp)
 </li>
 <li>
 Join client calls, take notes, and support follow-ups
 
 
 </li>
 </ul>
 
 
 Requirements
 
 
 
 
 <ul>
 <li>
 2+ years experience in marketing, content, or creative roles
 </li>
 <li>
 Strong interest in advertising, content, and performance marketing
 </li>
 <li>
 Basic understanding of paid social platforms (Meta, TikTok, YouTube)
 </li>
 <li>
 Ability to analyze data and extract clear insights
 </li>
 <li>
 High attention to detail and strong organizational skills
 </li>
 <li>
 Ability to execute quickly across multiple projects
 </li>
 <li>
 Clear written and verbal communication
 
 
 </li>
 </ul>
 
 Nice to Have
 
 
 
 <ul>
 <li>
 Experience writing ad copy or content
 </li>
 <li>
 Familiarity with performance metrics (CTR, CPA, ROAS)
 </li>
 <li>
 Experience working with designers, editors, or content creators
 
 
 </li>
 </ul>
 
 Work Environment
 
 
 
 <ul>
 <li>
 Fully remote
 </li>
 <li>
 Collaborate with a global team across North America, Latin America, Europe, and Africa
 </li>
 <li>
 High-output, performance-driven environment requiring speed, accountability, and structured execution
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Requirements
 
 
 
 <ul>
 <li>
 2+ years experience in marketing, content, or creative roles
 </li>
 <li>
 Strong interest in advertising, content, and performance marketing
 </li>
 <li>
 Basic understanding of paid social platforms (Meta, TikTok, YouTube)
 </li>
 <li>
 Ability to analyze data and extract clear insights
 </li>
 <li>
 High attention to detail and strong organizational skills
 </li>
 <li>
 Ability to execute quickly across multiple projects
 </li>
 <li>
 Clear written and verbal communication
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 Work Environment
 
 
 
 <ul>
 <li>
 Fully remote
 </li>
 <li>
 Collaborate with a global team across North America, Latin America, Europe, and Africa
 </li>
 <li>
 High-output, performance-driven environment requiring speed, accountability, and structured execution
 </li>
 </ul>
</div>

Junior Creative Strategist - US

The Home Depot

<div><div>Position Purpose:
The Retail Media Sr. Product Strategist will play a critical role in advancing The Home Depot&rsquo;s advertising business through the development of new and emerging retail media opportunities. This role will support go-to-market strategy development and partner closely with the Manager to evolve the Retail Media roadmap in response to market dynamics, innovation, and advertiser needs.
The position is responsible for owning competitor and industry research, translating insights into strategic recommendations that fuel sustainable growth. A key performance indicator for success includes the ability to pivot between technical skills and soft skills. The ideal candidate will have a thorough understanding of product development, media buying, media industry trends, and collaborative methodologies to optimize product effectiveness.
This role offers a rare opportunity to join a small, high-impact team shaping the future of digital advertising within the world&rsquo;s largest home improvement retailer. 
Key Responsibilities:<ul><li>
25% New Business Opportunities &ndash; Identify potential new business opportunities via review of competitive benchmarks, internal data, vendor feedback, and internal stakeholder feedback</li><li>
25% Offering Development &ndash; Track offering development across IT, Analytics, MarTech, and other internal stakeholders</li><li>
35% Define Requirements &ndash; Strategically define business requirements, process maps, and offering documentation for new opportunities; Collaborate with Sr. Manager of Product Strategy to sequence opportunities on roadmap</li><li>
15% GTM and Sales Enablement &ndash; Collaborate with GTM and Communications teams to translate products into clear, compelling internal and external materials that articulate the value of offerings for advertisers and empower internal teams.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position reports to Manager/Sr Manager Retail Media</li><li>
This position has 0 Direct Reports</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Excellent written and verbal communication skills</li><li>
Agency or brand marketing experience</li><li>
Previous experience with retail websites, ecommerce and analytics</li><li>
Marketing/ad tech experience is highly desirable</li><li>
Product management or marketing experience is highly desirable</li><li>
Highly collaborative team player who is focused, self-motivated, detail-oriented, and able to adapt to changing priorities and tight timelines</li><li>
Ability to work with other team members in either a support or leadership role</li><li>
Influential; practiced in negotiating with others in ways that result in win-win outcomes</li><li>
Familiarity with analytics, advertising data/tech</li><li>
Strong business planning and problem-solving skills</li><li>
Must be adept in Excel and Power Point</li><li>
Manage multiple projects at the same time</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.</li></ul> 
Preferred Education:<ul><li>
No additional education</li></ul> 
Minimum Years of Work Experience:<ul><li>
4</li></ul> 
Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
None</li></ul> 
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div> 
Apply End Date: 05/06/2026</div>

Retail Media Sr. Product Strategist

Calanex Communication

Astra Advertising is looking for a motivated and creative individual to join our team as an Advertising Executive. The ideal candidate will assist in planning, creating, and managing advertising campaigns for clients across different platforms.Responsibilities:<ul><li>Assist in developing and executing advertising strategies</li><li>Manage client communications and understand their requirements</li><li>Work on digital and traditional advertising campaigns</li><li>Create engaging content and promotional ideas</li><li>Coordinate with design and marketing teams</li><li>Monitor campaign performance and suggest improvements</li></ul>Requirements:<ul><li>Strong communication and creative thinking skills</li><li>Basic understanding of advertising and marketing</li><li>Ability to work in a team and meet deadlines</li><li>Prior experience in advertising or marketing is a plus</li></ul>Contact: 0340 5014305Join Astra Advertising and be part of a growing creative team!Job Types: Full-time, Contract, Fresher Contract length: 12 monthsPay: Rs22,000.00 - Rs50,000.00 per monthWork Location: In person

Astra Advertising

Geek Town USA

Geek Town USA (GTU) is seeking a smart, creative, and data-driven Paid Ads Strategist to join our growing team. In this role, you'll develop and execute cross-channel digital advertising campaigns that drive results for our clients across Google Ads, Meta Ads, and additional platforms like LinkedIn, TikTok, and Microsoft Ads.The ideal candidate knows how to pair compelling creative with sharp targeting and clear KPIs. You should be equally comfortable writing ad copy, analyzing performance data, and adjusting strategy to meet client goals. If you&rsquo;re driven by optimization and thrive in a collaborative, fast-moving agency environment&mdash;this is the role for you.A bit about us: Geek Town USA is a full-service, client-centered digital agency. Our close-knit team brings together experienced future-thinking technology leaders, creative minds, and problem solvers to deliver customized solutions that just not achieve but smash client goals. From initial concept to planning and strategy to execution, we collaborate with our clients, acting as a transparent partner they can trust to help them innovate and succeed.Responsibilities<ul><li>Build, manage, and optimize paid ad campaigns across Google Ads (Search, Display, Video, PMax) and Meta Ads (Facebook/Instagram)</li><li>Develop platform-specific ad strategies tailored to client objectives (lead gen, eCommerce, awareness)</li><li>Monitor, analyze, and report on campaign performance using Google Analytics, platform dashboards, and internal tracking systems</li></ul>Basic Qualifications<ul><li>3+ years of experience running paid media campaigns, preferably in an agency or freelance setting</li><li>Strong proficiency with Google Ads (Search, Display, Video, Performance Max)</li><li>Proficiency with Meta Ads Manager and other social platforms (TikTok, LinkedIn, etc.)</li><li>Comfortable setting up Google Analytics 4, GTM tags, pixels, and conversion tracking</li><li>Excellent organizational skills and ability to manage multiple accounts and deadlines</li><li>Strong copywriting instincts and an eye for creativity that performs</li><li>Self-starter with a testing mindset and desire to improve performance regularly</li></ul>Bonus Qualifications<ul><li>Google Ads and Google Analytics certifications</li><li>Experience with multi-location businesses and localized campaigns</li><li>Collaborate with designers and copywriters to produce effective creatives and test variants</li><li>Create and implement tracking strategies (pixels, conversion events, UTMs, GA4 goals)</li><li>Stay up to date on trends, beta features, and platform changes; bring fresh ideas to the table</li><li>Present campaign strategies and results to clients in clear, compelling ways</li><li>Help guide budget allocation and pacing decisions to meet performance targets</li><li>Contribute to media planning and funnel strategy in collaboration with other GTU team members</li><li>Occasionally assist with onboarding new clients or helping set up accounts and tracking</li></ul>Pay: $50,000.00 - $70,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) 5% Match</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: Hybrid remote in Pontiac, MI 48341

Paid Media Strategist

Blurbpoint Media Inc

Role OverviewWe&rsquo;re hiring a Creative Strategist to drive high-converting ad creatives for auto insurance lead generation. This is a performance-focused role, not branding.This is not a design role. You will not be pushing pixels. You are the architect of what gets made and why &mdash; writing creative briefs, analyzing winning ad patterns, managing a roster of UGC creators, and ensuring the team produces 100&ndash;150 ad variations per week across static, videoYou&rsquo;ll work closely with media buyers to create, test, and scale creatives that reduce CPA and increase CTR.ResponsibilitiesCreative Strategy<ul><li>Develop high-converting ad angles (curiosity, pain points, reverse psychology)</li><li>Research competitors (Facebook Ad Library)</li><li>Develop and maintain a library of proven ad angles (price/savings, speed/ease, fear/risk, switch &amp; save, life events, social proof) tailored to auto insurance audiences.</li><li>Write weekly creative briefs with specific hooks, scripts, visual direction, and CTA variations for designers, video editors, and UGC creators.</li><li>Identify and reverse-engineer competitor ads and winning patterns across META, TikTok, and YouTube using tools like Foreplay, Meta Ad Library, and AdSpy.</li><li>Build and manage a &ldquo;creative tree&rdquo; system where every winning concept is rapidly iterated into 20&ndash;30 variations across hooks, visuals, formats, and audience segments.</li></ul>Creative Production<ul><li>Write hooks, ad copy, and UGC scripts (15&ndash;45 sec)</li><li>Brief designers/editors with clear direction</li></ul>UGC &amp; Video Ads<ul><li>Create TikTok-style &amp; native social creatives</li><li>Build scroll-stopping concepts (e.g., avoid spam calls, save on premiums)</li><li>Source, vet, and manage a roster of 3&ndash;5 UGC creators across demographics (young drivers, parents, retirees, military) via Billo, Insense, and direct outreach.</li><li>Write and templatize UGC scripts: hook (3s) &rarr; problem (5s) &rarr; solution (5s) &rarr; CTA (5s). Ensure every script aligns to a tested creative pillar.</li><li>Own the weekly UGC workflow: briefs sent Monday &rarr; raw footage by Thursday &rarr; edited cuts launched Monday.</li><li>Oversee video editing direction: multiple cuts per raw video (different hooks, lengths, caption styles, thumbnails).</li></ul>Performance Optimization<ul><li>Track CTR, CPC, CPA</li><li>Identify winners &amp; iterate quickly</li><li>Oversee video editing direction: multiple cuts per raw video (different hooks, lengths, caption styles, thumbnails).</li><li>Maintain a creative scorecard/tracker logging every ad launched: concept, angle, hook type, format, CPA, CTR, hook rate, spend, and performance tier.</li><li>Run the Friday retrospective with media buyers: what won this week, what angles are fatiguing, what to test next week.</li><li>Translate data into actionable creative decisions &mdash; e.g., &ldquo;question-style hooks outperform statement hooks by 30% in video, shift all new scripts to question openers.&rdquo;</li></ul>Operations<ul><li>Maintain naming system (Campaign_Angle_Hook_Version)</li><li>Manage approvals &amp; compliance</li><li>Serve as the single point of contact between the 4-person media buying team and the creative production team (1 designer, 1&ndash;2 video editors, UGC creators).</li><li>Ensure weekly production volume targets are met</li><li>Manage creative asset organization: naming conventions, tagging (angle, format, hook type, performance tier), and archiving in shared libraries.</li><li>Participate in Monday strategy standups and Wednesday mid-week creative reviews with media buyers.</li></ul>Scaling<ul><li>Turn winning ads into multiple variations</li><li>Support scaling from $1K &rarr; $10K/day</li></ul>RequirementsMust Have:<ul><li>2+ years in a creative strategy, performance creative, or paid social role at a direct-response advertiser, agency, or lead-gen company.</li><li>Hands-on experience with META Ads at $5K+/day spend levels. You understand how the algorithm rewards creative volume and freshness.</li><li>Proven track record of writing ad concepts/briefs that generated measurable results (lower CPA, higher CTR, successful scaling).</li><li>Experience managing UGC creators or freelance content producers &mdash; you know how to write a brief that gets usable footage back.</li><li>Strong analytical skills: you can read a META Ads dashboard, pull creative-level performance data, and turn it into strategic decisions.</li><li>Deep understanding of direct-response copywriting principles: hooks, pattern interrupts, objection handling, urgency, specificity.</li><li>Proficiency with competitive research tools (Meta Ad Library, Foreplay, AdSpy, or similar).</li></ul>Bonus:<ul><li>Auto insurance / finance experience</li><li>UGC + AI creative tools</li><li>Experience in insurance, fintech, or high-CPA lead generation verticals.</li><li>Familiarity with video editing workflows (CapCut, Premiere, After Effects) &mdash; you don&rsquo;t need to edit, but understanding the process makes you a better strategist.</li><li>Experience with creative testing frameworks (structured A/B testing, multivariate creative testing).</li><li>Background in copywriting, journalism, or content marketing.</li></ul>KPIs<ul><li>CTR improvement</li><li>Creative Volume</li><li>Winner Rate</li><li>Creative Freshness</li><li>UGC Pipeline</li></ul>Pay: $15.00 - $25.00 per hourApplication Question(s):<ul><li>If your goal is to generate auto insurance leads without spam calls, what 3 ad angles would you test first? Briefly explain each.</li><li>How many ad creatives (images/videos) can you realistically produce or manage per week, and what is your process for testing and iterating them?</li></ul>Experience:<ul><li>Meta Ads: 1 year (Preferred)</li><li>Creative Strategist: 2 years (Preferred)</li></ul>Work Location: In person

Creative Strategist – Auto Insurance (Performance Marketing)

Ultradyne USA

<div>THE COMPANY: General Manufacturing designs and manufactures Ultradyne products. We proudly manufacturer all of our products and accessories in the USA with headquarters located in Columbia, MO. All of our products are engineered using a scientific approach which is reflected in the high quality of our designs. Every design contains unique features maximizing performance to provide our customers with the best experience possible.

THE DIGITAL CONTENT STRATEGIST POSITION: This position is a dynamic, hands-on role focused on driving the company's marketing and product presentation efforts across multiple channels. It combines creative content development, digital marketing strategy, and product launch execution, while also overseeing interns and collaborating with external partners. The role plays a key part in shaping brand presence through social media, web design, and advertising, while ensuring all product-related content&mdash;from visuals to technical details&mdash;is accurate, compelling, and aligned with company goals.

DIGITAL CONTENT STRATEGIST RESPONSIBILITIES:
<ul>
<li>Develop and produce engaging, informational content focused on company products and industry topics for YouTube and other social media platforms.</li>
<li>Collaborate with third-party content creators and influencers to coordinate product promotion and plan effective marketing campaigns.</li>
<li>Capture high-quality product photography for use across social media, digital advertising, and website listings.</li>
<li>Design and execute email marketing campaigns, including promotional graphics and messaging for the company's subscriber base.</li>
<li>Plan, coordinate, and optimize digital advertising campaigns across platforms such as Meta and Google.</li>
<li>Execute new product launches by creating and organizing key assets, including product descriptions, photography, instructional videos, web page layouts, and technical specifications.</li>
<li>Design and maintain website front-end functionality with a focus on user experience (UI/UX) and visual appeal.</li>
<li>Implement SEO strategies through blog content, keyword optimization, and ongoing website improvements.</li>
<li>Maintain and update the company's product catalog, ensuring accuracy and completeness for all listings.</li>
<li>Design product packaging and labeling for both new and existing product lines.</li>
</ul>
DIGITAL CONTENT STRATEGIST QUALIFICATIONS:
<ul>
<li>REQUIRED; Bachelor's degree in marketing, advertising, digital marketing, or related field</li>
<li>REQUIRED; Experience in digital marketing, content creation, or a related field</li>
<li>PREFERRED; Knowledge of firearm accessories</li>
<li>Proficiency in design tools (e.g., Adobe Creative Suite) and basic photography/video editing</li>
<li>Marketing awareness and the ability to represent a brand effectively</li>
<li>Strong organizational skills with the ability to manage multiple projects and deadlines</li>
<li>Familiarity with social media platforms, paid advertising (Meta/Google), and SEO principles</li></ul></div>

Digital Content Strategist

VitaHustle

Job Overview VitaHustle, a celebrity backed wellness brand, is hiring a Creative Strategist to lead performance-driven creative across paid social and acquisition channels. You&rsquo;ll be a key driver of growth, partnering closely with media, creative, and leadership to develop high-converting campaigns and short-form ads that scale.This role sits at the intersection of premium and scrappy&mdash;someone who lives and breathes performance creative, can execute in-house, and confidently direct external creators, AI and contractors to produce ads that consistently win.Role Summary<ul><li>Concept and develop high-performing static, GIF, and video ad creatives for paid social</li><li>Build clear, actionable creative briefs rooted in performance insights</li><li>Develop repeatable creative frameworks that scale across channels</li><li>Define messaging, campaign angles, and hooks to expand into new audiences</li><li>Deliver ongoing creative reporting to inform strategy and iteration</li></ul>What You&rsquo;ll Do<ul><li>Own performance creative across paid social (Meta + TikTok) from concept to scale</li><li>Write, shoot, direct and produce high-converting short-form ads</li><li>Source and direct creators to deliver UGC and whitelisted content that performs</li><li>Create in-house / UGC content quickly to test and iterate on flywheel concepts</li><li>Direct video editors + graphic designers to create high performing ads from new and existing creative assets</li><li>Review performance daily&mdash;identify what&rsquo;s working, kill what&rsquo;s not, and double down fast on winners</li><li>Optimize and report on core metrics: nCAC, CTR, thumbstop rate, and CVR</li><li>Build testing pipelines and build repeatable processes that consistently generate new winners</li><li>Work hand-in-hand with growth to scale creative that drives revenue</li></ul>Qualifications<ul><li>3&ndash;5+ years in creative strategy for a performance marketing brand</li><li>Proven experience driving 30%+ acquisition win rate</li><li>Deep understanding of Meta creative fundamentals + algorithms</li><li>Experience managing creators and UGC pipelines</li><li>Proficiency leveraging AI tools to accelerate creative output</li><li>Working knowledge of Figma and/or Adobe Creative Suite</li><li>Ability to film and edit in-house/mobile content on the fly</li><li>Comfortable operating in Basecamp, Asana, Monday, Notion, or similar tools</li></ul>Pay: $90,000.00 - $130,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Unlimited paid time off</li></ul>Work Location: Hybrid remote in El Segundo, CA 90245

Creative Strategist

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