alliance marketing manager

Barracuda Networks

<div><div>Job ID 27-0057</div><div>
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Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.</div><div>
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We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.</div><div>
</div><div><b>
Envision Yourself At Barracuda</b><br>
</div><div>
As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel partners, which could include cybersecurity vendors, RMM and PSA vendors, hyperscaler and marketplace partners, and more.</div><div>
You&rsquo;ll work closely with cross-functional teams to develop co-marketing programs, drive joint go-to-market campaigns, and accelerate partner engagement and pipeline.
</div><div>This position is ideal for someone who thrives in a collaborative, high-growth environment and is passionate about building relationships that amplify mutual success. If you are energized by the challenge of leading joint marketing efforts and delivering measurable results, we invite you to bring your expertise and ideas to our team.<br>
</div><div><b>
What you&rsquo;ll be working on</b></div><ul><li><div>
Build the global strategy for integrated marketing campaigns with Technology Alliance Partners.</div></li><li><div>
Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams.
</div></li><li><div>Create alliance messaging, content, and differentiated joint value propositions.</div></li><li><div>
Build and manage strong relationships with internal stakeholders and partner teams.</div></li><li><div>
Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs.</div></li><li><div>
Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives.</div></li><li><div>
Leverage AI and digital experiences to enhance marketing performance and engagement.</div></li></ul><div>
</div><div><b>
What you bring to the role</b></div><ul><li><div>
Solid understanding of channel ecosystems and technology partner landscapes.</div></li><li><div>
Proven experience designing and executing successful co-marketing initiatives with alliance partners.</div></li><li><div>
Skilled at developing impactful joint value propositions and crafting partner-centric messaging.</div></li><li><div>
Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights.</div></li><li><div>
Excellent organizational and project management skills, delivering projects efficiently and on schedule.</div></li><li><div>
Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners.</div></li><li><div>
Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities.</div></li><li><div>
Outstanding communication and stakeholder engagement abilities.</div></li><li><div>
Self-driven, thriving in team-oriented settings and dynamic work environments.</div></li><li><div>
Nice to have - Adept in digital marketing tools, AI-powered platforms, and marketing automation systems.<br>
</div></li></ul><div><b>
What you&rsquo;ll get from us</b><br>
</div><div>
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility &ndash; there are many opportunities for cross training and the ability to define your next career step within Barracuda. We support employees who want to explore other areas of interest.</div><ul><li>
Equity, in the form of non-qualified options</li><li>
High-quality health benefits</li><li>
Retirement Plan with employer match</li><li>
Career-growth opportunities</li><li>
Flexible Time Off and Paid Time Off benefits</li></ul><div>
The anticipated salary range for this role is $120,000.00 to $133,000.00. Actual compensation offered will be dependent upon the individual's skills, experience, and qualifications as they directly relate to the requirements of the position, the budget for the position, and applicable employment laws.<br>
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At Barracuda, we believe in fair and equitable compensation practices that reflect both market realities and the unique circumstances of each geographical location. We recognize that cost-of-living disparities, market conditions, and other factors can significantly impact compensation expectations in different regions. The compensation range provided in this job description is for illustrative purposes only and may not reflect the actual compensation offers for the position in your location. Final compensation will be determined based on a variety of factors including the candidates&rsquo; qualifications and experience.</div><div></div><div>
#LI-Remote</div></div><div></div>

Alliance Marketing Manager

Amaris Consulting

Job description
<br><br>
Join our Egypt-remote Channel Marketing Specialist role to design partner campaigns that directly grow IT software sales across the Middle East. You’ll own the channel budget, run co-marketing with resellers and cloud providers, and hit quarterly pipeline targets.
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<b>Responsibilities:</b><br>
Own the end-to-end channel marketing strategy for our IT software partners (resellers, service providers, alliances) across the region, aligning every program with quarterly sales and revenue goals.
<br>Plan and execute integrated campaigns—digital, events, webinars, incentives—that accelerate partner pipeline growth and measurable sales wins.
<br>Create and deliver partner enablement toolkits, onboarding playbooks, and co-branded assets that speed adoption of new software releases and cloud services.
<br>Manage the regional partner marketing budget, forecast spend, track ROI, and continuously optimize tactics for maximum business impact.
<br>Coordinate cross-functional teams (sales, alliances, field marketing) to ensure consistent messaging, seamless execution, and rapid sharing of best practices across geographies.
<br>Profile
<br>Bachelor’s degree in Marketing, Business, Communications, or related field.
<br>5+ years partner, channel, or alliance marketing within IT software, cloud, or SaaS.
<br>Demonstrated success designing and executing regional strategies in a multinational, matrixed environment.
<br>Proven track record with resellers, service providers, or technology alliances.
<br>Deep understanding of cloud, managed services, and partner ecosystems preferred.
<br>Skills & Qualifications
<br>Expert project manager juggling multiple priorities and deadlines.
<br>Exceptional written and verbal communicator; comfortable presenting to global audiences.
<br>Strong collaborator who navigates cross-functional, cross-cultural teams with ease.
<br>Data-driven mindset—turn metrics into actionable insights.
<br>Power user of marketing automation, CRM, and productivity tools.
<br>Willing to travel regionally as needed.
<br><br>
You enjoy taking on challenges every day, and you are skilled at working independently and collaborating with your colleagues to bring added value to your projects. Thanks to a management approach and a personalized HR policy, you will be accompanied in the construction of your career within the company. Your interpersonal skills will be important assets for success in the function and to evolve within our group.
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Amaris Consulting is committed to promoting diversity within its workforce and creating an inclusive work environment. We consider applications from all qualified individuals, regardless of gender, sexual orientation, race, ethnicity, beliefs, age, marital status, disability, or any other characteristic.
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Special attention will be given to candidates with disabilities.
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Who are we?
<br>Amaris Consulting is an independent technology consulting firm providing guidance and solutions to businesses. With more than 1000 clients across the globe, we have been rolling out solutions in major projects for over a decade – this is made possible by an international team of 7,600 people spread across 5 continents and more than 60 countries. Our solutions focus on four different Business Lines: Information System & Digital, Telecom, Life Sciences and Engineering. We’re focused on building and nurturing a top talent community where all our team members can achieve their full potential. Amaris is your steppingstone to cross rivers of change, meet challenges and achieve all your projects with success.
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At Amaris, we strive to provide our candidates with the best possible recruitment experience. We like to get to know our candidates, challenge them, and be able to give them proper feedback as quickly as possible. Here's what our recruitment process looks like:
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<b>Brief Call:</b> Our process typically begins with a brief virtual/phone conversation to get to know you! The objective? Learn about you, understand your motivations, and make sure we have the right job for you!
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Interviews (the average number of interviews is 3 - the number may vary depending on the level of seniority required for the position). During the interviews, you will meet people from our team: your line manager of course, but also other people related to your future role. We will talk in depth about you, your experience, and skills, but also about the position and what will be expected of you. Of course, you will also get to know Amaris: our culture, our roots, our teams, and your career opportunities!
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<b>Case study:</b> Depending on the position, we may ask you to take a test. This could be a role play, a technical assessment, a problem-solving scenario, etc.
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As you know, every person is different and so is every role in a company. That is why we have to adapt accordingly, and the process may differ slightly at times. However, please know that we always put ourselves in the candidate's shoes to ensure they have the best possible experience.
<br>We look forward to meeting you!

Channel Marketing Specialist - IT Software

EPAM Systems

<div>
 <p>
  Are you a strategic relationship builder with a passion for driving impactful partnerships and business growth? EPAM is seeking a
  <strong>
   Microsoft Alliance Manager
  </strong>
  to join the team in Dubai in a hybrid working set up to lead and expand our Microsoft partnership across the Middle East (ME) region.
 </p>
 <p>
  In this pivotal role, you will develop and execute a partner strategy that delivers qualified pipeline, elevates EPAM&rsquo;s brand and drives revenue growth. You will collaborate with cross-functional teams, including technology, marketing, sales, account management and delivery, to maximize the value of our Microsoft alliance. This is an exciting opportunity to join a dynamic, growing team and make a measurable impact on EPAM&rsquo;s Microsoft business.
 </p>
 <p>
  &nbsp;
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Drive the expansion and deepening of EPAM&rsquo;s partnership with Microsoft across ME, engaging senior stakeholders and collaborating closely with the Global Alliance Lead to align on global objectives
  </li>
  <li>
   Co-create and implement innovative GTM strategies with both internal teams and Microsoft counterparts, focusing on accelerating joint business opportunities and market penetration
  </li>
  <li>
   Partner with Business Units, sales, technical teams and marketing to develop and execute strategic growth plans, ensuring alignment and maximizing pipeline generation
  </li>
  <li>
   Work with EPAM solution experts to shape offerings, drive innovation and grow targeted accounts
  </li>
  <li>
   Set, track and achieve KPIs for partner-sourced revenue, pipeline growth and joint client success, leveraging data-driven insights to optimize results
  </li>
  <li>
   Represent EPAM at high-impact industry events, forums and partner summits to elevate brand visibility and foster executive-level relationships
  </li>
  <li>
   Manage partner deal registrations, ensure compliance with alliance processes and prepare/present strategic plans and performance results to EPAM and Microsoft leadership during Quarterly Business Reviews (QBRs)
  </li>
  <li>
   Maintain expert-level awareness of Microsoft&rsquo;s evolving ecosystem, emerging technologies, competitive landscape and market trends to proactively inform alliance strategy and execution
  </li>
 </ul>
 <p>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   5+ years of sales and/or alliances experience in the Cloud space, emphasizing Cloud expertise
  </li>
  <li>
   7+ years of overall experience in enterprise technology and channel management
  </li>
  <li>
   Degree in Business Administration, Marketing or equivalent
  </li>
  <li>
   Preferably worked with or for Microsoft in the region, with a professional network within Microsoft
  </li>
  <li>
   Demonstrated experience in Solution Integration (SI) sales environments and partner ecosystems
  </li>
  <li>
   Exceptional communication, writing and organizational skills
  </li>
  <li>
   Proficient in managing relationships, business development, pipelines and processes
  </li>
  <li>
   Able to work independently and efficiently, while maintaining a proactive team-player attitude
  </li>
  <li>
   Written and spoken proficiency in English is required
  </li>
  <li>
   Written and spoken proficiency in Arabic is nice to have
  </li>
 </ul>
 <p>
  &nbsp;
 </p>
 <p>
  <strong>
   We offer
  </strong>
 </p>
 <ul>
  <li>
   End of service gratuity
  </li>
  <li>
   Private healthcare and life insurance
  </li>
  <li>
   Employee assistance program
  </li>
  <li>
   Wellness program
  </li>
  <li>
   Annual air travel allowance for expatriates
  </li>
  <li>
   Regular performance feedback and salary reviews
  </li>
  <li>
   Global travel medical and accident insurance
  </li>
  <li>
   Referral bonuses
  </li>
  <li>
   Learning and development opportunities including in-house training and coaching, professional certifications, over 22,000 courses on LinkedIn Learning Solutions and much more
  </li>
 </ul>
</div>


Microsoft Alliance Manager – ME

<div><p>We're looking for a <b>Business Development Manager</b> to join our hybrid team in Dubai.</p><p>
In this role, you will drive growth in Adobe Experience Cloud and ServiceNow solutions across the UAE and Middle East region. You will focus on generating new business, developing strategic partnerships with Adobe and ServiceNow, and expanding EPAM&rsquo;s presence in enterprise accounts. This is an opportunity to influence large-scale digital transformation initiatives for market-leading organisations and deliver impactful technology solutions.</p><p><b>
Responsibilities</b></p><ul><li>
Drive new client acquisition focused on Adobe Experience Cloud and ServiceNow services across the UAE and Middle East
</li><li>Hunt for greenfield opportunities while expanding relationships within enterprise organisations through consultative engagement
</li><li>Build and maintain strategic partnerships with Adobe, ServiceNow and their regional ecosystems to create joint go-to-market opportunities
</li><li>Collaborate with EPAM and vendor solution teams to develop proposals, RFP responses and market strategies
</li><li>Manage the entire sales cycle including discovery sessions, solution alignment and commercial negotiations with legal and delivery support
</li><li>Support marketing initiatives and alliance-driven campaigns to strengthen EPAM&rsquo;s positioning within Adobe and ServiceNow ecosystems
</li><li>Represent EPAM at industry events and vendor partner summits to promote thought leadership and regional visibility
</li><li>Maintain accurate sales pipeline information, forecasts and track progress against growth objectives
</li></ul><p><b>Requirements</b></p><ul><li>
Minimum 7 years of experience in technology or business development with a strong track record in enterprise account acquisition
</li><li>Solid understanding of Adobe Experience Cloud products and ServiceNow platforms
</li><li>Established relationships with Adobe and/or ServiceNow sales and alliance teams across the Middle East
</li><li>Bachelor&rsquo;s degree in business, marketing or a related discipline
</li><li>Experience managing full end-to-end sales cycles including solution design coordination and contract negotiation
</li><li>Excellent communication and presentation skills with strong relationship-building capabilities in English
</li><li>Ability to work independently and manage multiple stakeholders in a fast-paced environment
</li><li>Knowledge of digital transformation initiatives, workflow automation and customer experience platforms
</li></ul><p><b>Nice to have</b></p><ul><li>
Previous experience within Adobe or ServiceNow partner ecosystems
</li><li>Awareness of cloud platforms, enterprise application integration and CRM tools
</li><li>Arabic language proficiency</li></ul><p><b>
We offer</b></p><ul><li>
End of service gratuity</li><li>
Private healthcare and life insurance</li><li>
Employee assistance program</li><li>
Wellness program</li><li>
Annual air travel allowance for expatriates</li><li>
Regular performance feedback and salary reviews</li><li>
Global travel medical and accident insurance</li><li>
Referral bonuses</li><li>
Learning and development opportunities including in-house training and coaching, professional certifications, over 22,000 courses on LinkedIn Learning Solutions and much more</li></ul></div>

Business Development Manager - Adobe/ServiceNow

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