app store optimization specialist

MK Smart Technologies

<p>We are looking for a talented <b>ASO &amp; Marketing Specialist</b> with <b>1+ years of experience</b> to join our team <b>onsite</b>.</p><p>The ideal candidate must also be experienced in running <b>Google Ads campaigns</b>, including <b>CPI</b> (Cost Per Install) and <b>tROAS</b> (Target Return on Ad Spend) optimization.</p><p>You will be responsible for improving app visibility, ranking, and downloads on the <b>Google Play Store</b> and <b>Apple App Store</b> through keyword research, creative optimization, performance analysis, and paid campaign strategies.</p><p><b>Responsibilities:</b></p><ul><li>Optimize app titles, descriptions, keywords, and visuals (icons, screenshots, videos) for both stores.</li><li>Conduct keyword research and competitor analysis.</li><li>Monitor app performance, rankings, and ad campaign results regularly.</li><li>Create and manage <b>Google Ads CPI and tROAS campaigns</b> to increase app installs and revenue.</li><li>Work with the marketing and design teams to enhance store listings and creatives.</li><li>Stay updated with ASO and paid user acquisition trends on both platforms.</li><li>Assist in uploading and managing games on the Play Store and App Store.</li></ul><p><b>Requirements:</b></p><ul><li>Minimum <b>1 year of experience</b> in ASO for mobile apps or games.</li><li>Proven experience managing <b>Google Ads CPI and tROAS campaigns</b>.</li><li>Strong understanding of <b>Play Store</b> and <b>App Store</b> optimization strategies.</li><li>Hands-on experience with <b>ASO tools</b> (e.g., AppTweak, Sensor Tower, Mobile Action, etc.).</li><li>Strong analytical and communication skills.</li><li>Self-motivated, detail-oriented, and able to work independently.</li></ul><p><b>Job Details:</b></p><ul><li><b>Job Type:</b> Full-time (<b>Onsite</b>)</li><li><b>Timings:</b> 9:00 AM &ndash; 6:00 PM</li><li><b>Location:</b> Rawalpindi</li><li><b>WhatsApp:</b> +92 340 8618145</li></ul><p>Job Types: Full-time, Contract, Internship<br/>Contract length: 12 months</p><p>Pay: Rs40,000.00 - Rs75,000.00 per month</p><p>Work Location: In person</p>

ASO & Marketing Specialist (Onsite – 1+ Year Experience)

Funprime technologies Pvt Ltd

<p><b>Funprime Technology</b> is looking for a talented and detail-oriented <b>ASO Technical Content Writer</b> to join our creative marketing team. The ideal candidate will have experience writing <b>optimized app content</b> for the Play Store and App Store, with a strong understanding of <b>App Store Optimization (ASO)</b> strategies and tools.</p><p><b>Key Responsibilities:</b></p><ul><li>Write and optimize <b>app titles, descriptions, and promotional texts</b> for Android and iOS apps.</li><li>Conduct <b>keyword research</b> and integrate relevant terms to improve app visibility and rankings.</li><li>Create <b>engaging and SEO-friendly content</b> for app listings, websites, and marketing materials.</li><li>Collaborate with <b>ASO, design, and development teams</b> to align content with brand and app goals.</li><li>Analyze performance metrics and update content based on <b>ASO insights and analytics</b>.</li><li>Stay up to date with <b>ASO trends, algorithms, and best practices</b>.</li></ul><p><b>Requirements:</b></p><ul><li><b>1&ndash;2 years</b> of experience as an ASO Writer, Content Writer, or App Marketing Specialist.</li><li>Solid understanding of <b>ASO tools</b> (e.g., AppTweak, MobileAction, Sensor Tower).</li><li>Strong command over <b>English writing and editing</b> with attention to grammar and tone.</li><li>Ability to write <b>technical yet creative</b> content tailored for mobile app users.</li><li>Familiarity with <b>Google Play Console and Firebase analytics</b> (a plus).</li><li>Creative, analytical, and detail-oriented mindset.</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

ASO Technical Content Writer

BJS Soft Solution Pvt Ltd

<p>We are hiring an <b>ASO Specialist</b> with <b>2+ years of experience</b> in optimizing mobile applications for both Google Play Store and Apple App Store. The ideal candidate should have strong analytical skills, keyword research expertise, and experience in driving app visibility and downloads organically.</p><p><b>Key Responsibilities:</b></p><ul><li>Conduct keyword research to improve app ranking and visibility</li><li>Optimize app titles, descriptions, and metadata for better performance</li><li>Analyze competitors and market trends to refine ASO strategies</li><li>Collaborate with the design and content teams for app creatives and screenshots</li><li>Monitor app performance, conversion rates, and user feedback</li><li>Prepare performance reports and suggest improvements</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field</li><li>Minimum 2 years of hands-on ASO experience</li><li>Proficiency in ASO tools (Sensor Tower, App Annie, Mobile Action, etc.)</li><li>Strong understanding of SEO and app marketing fundamentals</li><li>Excellent analytical and communication skills</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Finz.io

<p>Finz Games is seeking a <b>Marketing Analyst</b> to join our marketing team. In this role, you will drive performance marketing efforts focusing on user acquisitionand app store optimization to enhance player growth, engagement, and retention. You will craft data-driven marketing strategies that elevate our brand presence and deliver measurable results.</p><p><b>Qualifications:</b></p><ul><li>Bachelor's degree in Marketing, Advertising &amp; PR, Communication, or a related field.</li><li>1-3 years of experience in <b>performance marketing</b>, preferably within the gaming industry.</li></ul><p><b>Requirements:</b></p><ul><li>Strong expertise in <b>User Acquisition</b> strategies</li><li>Deep understanding of <b>App Store Optimization</b> best practices</li><li>Proficiency in <b>data interpretation</b> to analyse campaign performance, identify trends, and derive actionable insights.</li><li>Hands-on experience with <b>marketing analytics tools</b> .</li><li>Strong project management skills to handle multiple campaigns and deliverables while meeting deadlines.</li><li>Ability to collaborate effectively with internal teams and external partners to align marketing objectives with business goals.</li></ul><p><b>Responsibilities:</b></p><ul><li><b>Plan and Execute User Acquisition Campaigns:</b> Develop and manage multi-channel UA campaigns, ensuring data-driven decision-making to optimize player acquisition and maximize return on ad spend (ROAS).</li><li><b>Optimize App Store Presence:</b> Implement ASO strategies to enhance app visibility and conversion rates through meticulous keyword research, creative asset optimization, and A/B testing.</li><li><b>Analyse and Report Performance:</b> Monitor key performance indicators (KPIs) across all marketing efforts, generate comprehensive reports, and provide actionable recommendations for continuous improvement.</li><li><b>Research and Identify Growth Opportunities:</b> Conduct competitive analysis and market research to identify new acquisition channels, audience segments, and emerging trends in the mobile gaming landscape.</li><li><b>Collaborate Cross-Functionally:</b> Work with product, design, and analytics teams to align marketing strategies with product roadmaps, player behaviours, and creative storytelling.</li><li><b>Innovate and Optimize:</b> Continuously refine marketing strategies using data-driven insights, experimenting with new formats, audiences, and creative approaches to enhance performance and engagement.</li></ul><p>Job Type: Full-time</p><p>Pay: From Rs70,000.00 per month</p><p>Work Location: In person</p>

Marketing Analyst

Connect Games Studio

<p>We are seeking ASO Experts (Android and iOS) with over 4+ years of experience, possessing strong analytical and problem-solving skills.</p><p><b>Requirements:</b></p><ul><li>Proven expertise in App Store Optimization (ASO)</li><li>Strong analytical abilities</li><li>In-depth understanding of Marketing Campaigns i.e. [TROAS]</li><li>Passionate about mobile technology</li><li>Ability to stay updated with the latest industry trends</li><li>Experience with A/B testing and experimentation</li><li>Excellent communication and collaboration skills</li><li>Deep understanding of ASO strategies for revenue generation and user acquisition</li></ul><p><b>Responsibilities:</b></p><ul><li>Conduct thorough keyword research to identify relevant and high-performing keywords for our app listings</li><li>Optimize app titles, descriptions, and metadata</li><li>Monitor and analyze ASO performance metrics</li><li>Collaborate with the marketing team on creatives for app store pages</li><li>Perform A/B testing and experiments</li><li>Provide regular reports and insights on ASO performance</li></ul><p><b>Qualification:</b></p><ul><li>Minimum Graduation (Marketing/IT/SE/CS)</li></ul><p><b>Job Type:</b></p><ul><li>Office Based, Full-time</li></ul><p><b>Contact:</b></p><p>Email : hr@connect-games.net</p><p>WhatsApp : +92 317 0761933</p><p><b>Location:</b></p><p>Citi Housing Society, Gujranwala.</p><p>Join our team and help us enhance our app visibility and performance in the app stores.</p><p>Job Types: Full-time, Contract</p><p>Work Location: In person</p>

ASO Expert

<div><div><div><h2 class="jobSectionHeader"><b>Who We Are</b></h2>
<div><div><div>At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.</div>
<div></div>
<div>OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.</div>
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<div>Across our multiple offices globally, we are united by our core principles: <i>We Before Me</i>, <i>Do the Right Thing</i>, and <i>Get Things Done</i>. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.</div>
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<div>OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.</div>
<div></div>
</div></div><h2 class="jobSectionHeader"><b>About the Opportunity</b></h2>
<div></div>
<div><div><div><div>We're looking for a results-driven SEO &amp; ASO Growth Specialist to join our CIS Growth Marketing team. You'll lead regional efforts to grow organic traffic, app visibility, and user acquisition through a combination of technical optimization, content strategy, and cross-channel collaboration. The role involves planning and executing SEO-driven content initiatives, managing app store optimization, and working closely with product, content, and paid marketing teams to deliver measurable growth across the CIS markets.</div>
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</div></div></div><h2 class="jobSectionHeader"><b>What You'll Be Doing</b></h2>
<div><div><div><ul><li><div>Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.</div>
</li><li><div>Research, write, and optimize SEO articles and landing pages focused on crypto, trading, and product topics to drive organic visibility and user engagement.</div>
</li><li><div>Conduct keyword research and integrate targeted terms naturally into content while maintaining clarity, accuracy, and brand tone</div>
</li><li><div>Audit and analyze SEO performance, identify root causes of underperformance, and apply data-driven testing (A/B, analytics) to improve rankings and CTR.</div>
</li><li><div>Manage local SEO initiatives such as localization, hreflang, and geo-targeting to maximize visibility across CIS markets.</div>
</li><li><div>Lead SEO content planning &mdash; define content structure, briefs, and keyword priorities for articles, landing pages, and product descriptions</div>
</li><li><div>Regularly monitor organic traffic trends, run site audits, and identify new opportunities for content and technical improvements.</div>
</li><li><div>Manage app store listings (Google Play, App Store) for the CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.</div>
</li><li><div>Conduct keyword research for ASO, track rankings, reviews, and sentiment, and identify areas for enhancement.</div>
</li><li><div>Test and optimize app creatives (icons, screenshots, descriptions) to improve app conversion rates.</div>
</li><li><div>Monitor app store algorithm updates and adjust ASO strategies accordingly.</div>
</li><li><div>Create and maintain dashboards for weekly and monthly reporting on keyword rankings, reviews, and sentiment across search engines (Google, Yandex) and app stores.</div>
</li><li><div>Collaborate closely with content, product, and paid marketing teams to deliver measurable growth in traffic, rankings, and user acquisition.</div>
</li><li><div>Identify and share actionable insights on user behavior, funnel performance, and regional opportunities.</div>
</li></ul></div></div></div><h2 class="jobSectionHeader"><b>What We Look For In You</b></h2>
<div><div><div><ul><li><div>3&ndash;5 years of hands-on experience in SEO and/or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).</div>
</li><li><div>Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.</div>
</li><li><div>Familiarity with SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).</div>
</li><li><div>Analytical mindset with the ability to interpret data and turn insights into actions.</div>
</li><li><div>Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.</div>
</li><li><div>Excellent communication skills in English; Russian language proficiency required (Ukrainian/Kazakh/other CIS languages are a plus).</div>
</li><li><div>Bachelor's degree in Marketing, Business, Communications, or a related field.</div></li></ul><br>
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</div></div><p></p><h2 class="jobSectionHeader"><b>Perks &amp; Benefits</b></h2>
<ul><li><div>Competitive total compensation package</div>
</li><li><div>L&amp;D programs and Education subsidy for employees' growth and development</div>
</li><li><div>Various team building programs and company events</div>
</li><li><div>More that we love to tell you along the process!</div>
</li></ul><div><div>#LI-KW1</div>
</div></div></div><div><div>Notice<b><i>:</i></b><i> </i>All official OKX vacancies are posted on this site. We are not affiliated with other third-party job boards except Linkedin.com, listings on other sites may be inaccurate or outdated. This is the only source of truth for applications.</div>
<div>Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.</div></div></div>

SEO & ASO Growth Specialist, CIS Region (Russian Speaker)

9D Technologies & Imagination AI

<div><ul><li>Manage app store listings, metadata updates, and A/B testing experiments.</li><li>
Execute localization updates, keyword optimizations, and daily keyword ranking analysis.</li><li>
Conduct country and language specific keyword research to improve app discoverability.</li><li>
Monitor and report app performance metrics through Google Play Console and third-party ASO tools.</li></ul><p><b>
Requirements</b></p><ul>
<li>
Bachelors Degree in BBA, Marketing, Computer Science or any other related field.</li>
<li>Understanding of ASO fundamentals and Play Console Metrics.</li>
<li>Familiarity with tools such as Sensor Tower, AppTweak, and Data.ai.</li><li>
Strong analytical, reporting, and documentation skills.</li></ul><p><b>
Benefits</b></p><ul>
<li>Competitive Salary</li>
<li>Family Health Insurance</li>
<li>Paid Time Off</li>
<li>Work-Life Balance</li>
<li>Daily lunch</li>
<li>In-house Gym</li></ul></div>

Associate ASO Executive

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