app store optimization specialist

DevsRank

We are looking for a highly skilled ASO Expert to join our team and help drive organic growth for our mobile applications on the App Store (iOS) and Google Play (Android). The ideal candidate should have proven experience in App Store Optimization (ASO) strategies, keyword research, A/B testing, and increasing app visibility and conversions.Responsibilities:<ul><li>Conduct keyword research and competitor analysis to identify growth opportunities.</li><li>Optimize app titles, descriptions, tags, and metadata for maximum visibility.</li><li>Improve app store rankings and conversion rates through creative copywriting and visual asset optimization (icons, screenshots, videos).</li><li>Monitor, analyze, and report app performance metrics regularly.</li><li>Stay up-to-date with the latest ASO trends, algorithm changes, and best practices.</li><li>Collaborate with the marketing team to align ASO strategies with user acquisition campaigns.</li></ul>Requirements:<ul><li>Proven experience as an ASO Specialist/Expert with successful track record.</li><li>Strong knowledge of App Store Connect, Google Play Console, and ASO tools (Sensor Tower, App Annie, Mobile Action, etc.).</li><li>Experience with A/B testing and data-driven optimization.</li><li>Excellent written and verbal communication skills.</li><li>Ability to work independently and deliver measurable results.</li></ul>Preferred Skills (Optional):<ul><li>Experience with mobile marketing or paid user acquisition campaigns.</li><li>Knowledge of SEO and how it aligns with ASO.</li><li>Familiarity with analytics tools (Firebase, Appsflyer, Adjust).</li></ul>Benefits:<ul><li>Competitive salary (based on experience).</li><li>Flexible working hours (remote option available).</li><li>Opportunity to work with a growing, innovative team.</li><li>Performance-based bonuses.</li></ul>Job Type: Full-timePay: Rs120,000.00 - Rs200,000.00 per monthWork Location: In person

ASO Expert (App Store Optimization Specialist)

The Brainstormer Technologies

We are a fast-growing software company delivering world-class solutions to clients across the globe. We are looking for a detail-oriented SEO Specialist with ASO expertise to join our marketing team. This role will focus on improving our online visibility, boosting website traffic, and maximizing app store rankings to drive user acquisition.Key ResponsibilitiesSearch Engine Optimization (SEO)<ul><li>Conduct keyword research, competitor analysis, and market trends to identify growth opportunities.</li><li>Optimize website content, landing pages, and blogs for on-page SEO.</li><li>Implement and monitor technical SEO best practices (site speed, mobile-friendliness, structured data, crawlability).</li><li>Build and manage off-page SEO strategies including link-building and outreach campaigns.</li><li>Track and report keyword rankings, organic traffic, and SEO KPIs using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.</li><li>Collaborate with Marketing team and developers to ensure SEO guidelines are followed.</li></ul>App Store Optimization (ASO)<ul><li>Research high-value keywords for app titles, subtitles, and descriptions.</li><li>Optimize app store listings (Google Play, Apple App Store) to maximize visibility and downloads.</li><li>Perform A/B testing on app creatives (icons, screenshots, promo videos).</li><li>Monitor app rankings, reviews, and performance metrics to ensure consistent growth.</li><li>Develop and execute backlink strategies to build high-quality, authoritative links that improve domain authority and search rankings.</li><li>Work closely with product and design teams to align ASO strategies with overall marketing goals.</li></ul>Requirements<ul><li>Minimum 1 year of proven experience in SEO; hands-on ASO experience preferred.</li><li>Strong knowledge of search engine algorithms, ranking factors, and app store guidelines.</li><li>Proficiency with SEO/ASO tools: Google Analytics, Search Console, SEMrush, Ahrefs, App Annie, Sensor Tower, Mobile Action, etc.</li><li>Ability to analyze data and translate insights into actionable strategies.</li><li>Excellent communication and content optimization skills.</li></ul>What We Offer<ul><li>Competitive salary and benefits.</li><li>Opportunity to work on global SEO &amp; ASO campaigns.</li><li>Professional growth with exposure to advanced digital marketing strategies.</li><li>Collaborative and innovative work culture.</li></ul>Job Type: Full-timePay: Rs25,000.00 - Rs30,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Relevant : 1 year (Preferred)</li></ul>Work Location: In person

SEO Specialist

We are a fast-growing software company delivering world-class solutions to clients across the globe. We are looking for a detail-oriented SEO Knowledge with ASO Knowledge to join our marketing team. This role will focus on improving our online visibility, boosting website traffic, and maximizing app store rankings to drive user acquisition.Key ResponsibilitiesSearch Engine Optimization (SEO)<ul><li>Conduct keyword research, competitor analysis, and market trends to identify growth opportunities.</li><li>Optimize website content, landing pages, and blogs for on-page SEO.</li><li>Implement and monitor technical SEO best practices (site speed, mobile-friendliness, structured data, crawlability).</li><li>Build and manage off-page SEO strategies including link-building and outreach campaigns.</li><li>Track and report keyword rankings, organic traffic, and SEO KPIs using tools like Google Analytics, Search Console, SEMrush, or Ahrefs.</li><li>Collaborate with Marketing team and developers to ensure SEO guidelines are followed.</li></ul>App Store Optimization (ASO)<ul><li>Research high-value keywords for app titles, subtitles, and descriptions.</li><li>Optimize app store listings (Google Play, Apple App Store) to maximize visibility and downloads.</li><li>Perform A/B testing on app creatives (icons, screenshots, promo videos).</li><li>Monitor app rankings, reviews, and performance metrics to ensure consistent growth.</li><li>Develop and execute backlink strategies to build high-quality, authoritative links that improve domain authority and search rankings.</li><li>Work closely with product and design teams to align ASO strategies with overall marketing goals.</li></ul>Requirements<ul><li>Minimum 1 year of proven experience in SEO; hands-on ASO experience preferred.</li><li>Strong knowledge of search engine algorithms, ranking factors, and app store guidelines.</li><li>Proficiency with SEO/ASO tools: Google Analytics, Search Console, SEMrush, Ahrefs, App Annie, Sensor Tower, Mobile Action, etc.</li><li>Ability to analyze data and translate insights into actionable strategies.</li><li>Excellent communication and content optimization skills.</li></ul>What We Offer<ul><li>Competitive salary and benefits.</li><li>Opportunity to work on global SEO &amp; ASO campaigns.</li><li>Professional growth with exposure to advanced digital marketing strategies.</li><li>Collaborative and innovative work culture.</li></ul>Job Type: Full-timePay: Rs25,000.00 - Rs30,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Relevant : 1 year (Preferred)</li></ul>Work Location: In person

Digital Marketing Intern

Brickslogix

Key Responsibilities<ul><li>Research and identify high-performing keywords to improve app rankings.</li><li>Write and optimize app titles, descriptions, screenshots, and other metadata.</li><li>Conduct competitor analysis to identify growth opportunities.</li><li>Plan and execute A/B testing for app icons, screenshots, and descriptions.</li><li>Monitor and analyze app performance metrics (downloads, rankings, reviews).</li><li>Work with the design team to create engaging visuals for app stores.</li><li>Collaborate with the marketing team to align ASO with overall growth strategies.</li><li>Regularly update app store listings based on trends and analytics.</li></ul>Required Skills &amp; Qualifications<ul><li>Proven experience in App Store Optimization (ASO) for iOS &amp; Android.</li><li>Strong understanding of SEO principles and keyword research tools.</li><li>Familiarity with ASO tools (App Annie, Sensor Tower, Mobile Action, etc.).</li><li>Knowledge of app store guidelines and algorithm updates.</li><li>Basic knowledge of graphic design for store visuals (preferred).</li><li>Strong analytical skills and attention to detail.</li><li>Excellent communication and reporting skills.</li></ul>Job Type: Part-timeWork Location: In person

ASO - APP Store optimization executive

Highbit Solutions

Job Description:We are seeking ASO Specialists (Senior &amp; Junior Roles) to join our marketing team. This role offers an exciting opportunity to learn and contribute to improving the visibility and discoverability of our mobile games across app stores. You will assist in ASO strategies, keyword research, and data analysis to help drive organic growth and enhance game performance.Responsibilities:<ul><li>Assist in developing and implementing ASO strategies (iOS and Android) to improve app rankings and visibility.</li><li>Conduct keyword research to identify optimization opportunities.</li><li>Support the optimization of app metadata, including titles, descriptions, and keywords, to enhance search ranking.</li><li>Monitor and analyze app performance data, generating insights to help refine ASO strategies.</li><li>Work closely with the marketing and product teams to align ASO efforts with overall marketing goals.</li><li>Stay updated on ASO trends, algorithm changes, and industry developments.</li><li>Track competitor performance and market trends to inform ASO strategies.</li><li>Utilize ASO tools to assist in performance tracking and reporting.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in marketing, Business Administration, Computer Science, or a related field.</li><li>1.5 - 3 years of experience in ASO, digital marketing, or a related field (internship experience is a plus).</li><li>Basic understanding of ASO best practices, mobile gaming trends, and app store guidelines.</li><li>Familiarity with ASO tools and analytics platforms (e.g., App Annie, Sensor Tower) is preferred.</li><li>Strong analytical skills and a data-driven mindset.</li><li>Good communication and teamwork skills to collaborate with cross-functional teams.</li><li>Willingness to learn and adapt to the evolving ASO landscape.</li><li>Passion for mobile gaming and user behavior analysis.</li><li>For Senior Role: Proven track record with strategic planning and team collaboration.</li><li>For Junior Role: Enthusiasm to learn, grow, and contribute in a fast-paced environment.</li></ul>Budget: Open Bracket (based on experience &amp; skills)Job Type: Onsite, Full-timeJob Type: Full-timeWork Location: In person

ASO Specialists (Senior & Junior Roles)

Codeway

<div>
 
 About Codeway
 
 
 Codeway is a technology company building AI-powered mobile apps used by over 300 million people worldwide.
 
 
 Since 2020, we&rsquo;ve launched 60+ products across photo editing, productivity, entertainment, and more&mdash;many of which lead their categories. Our standout apps include Retake, Wonder, and Chat &amp; Ask AI.
 
 
 With a deep focus on AI research and proprietary technologies, we build experiences that define new standards in mobile. In 2024, we became the most downloaded app publisher on iOS globally. None of this happens without the team. Our 270+ people bring curiosity, clarity, and ownership to everything we build. Recognized as Turkey&rsquo;s #1 LinkedIn Top Startup and a certified Great Place to Work across Europe and the tech industry, Codeway is built to attract, grow, and empower top talent.
 
 
 That&rsquo;s our way. This is Codeway.
 
 
 
 POSITION
 
 
 
 At Codeway, we're pioneering the future of subscription apps. In just three years, our team has launched leading products in multiple categories, making us one of the world's top subscription app publishers.
 
 
 As we continue to innovate and strive to join the ranks of the world's biggest tech companies, we're looking for a passionate, self-motivated, and data-driven individual to join us as an Marketing Specialist (ASO/ASA).
 
 
 As our ASO/ASA Specialist, you will be fully responsible for managing the ASO and ASA efforts of all our apps.
 
 
 
 WHAT YOU&rsquo;LL BE DOING?
 
 
 
 
 <ul>
 <li>
 Lead Optimization: Oversee all ASO and ASA efforts across our app portfolio.
 </li>
 <li>
 Leverage Top Industry Tools: Take full advantage of leading industry tools like Sensor Tower and MobileAction for data-driven decision-making.
 </li>
 <li>
 Manage relationships: Maintain close relations with our dedicated representatives at the Apple Search Ads London office. This is a unique opportunity to get hands-on experience with top-tier tools and work directly with influential industry contacts.
 </li>
 <li>
 Track and Report: Prepare regular ASO and ASA reports, presenting insights and recommendations to the marketing team and senior management.
 </li>
 <li>
 Manage Keyword Strategy: Perform keyword research to identify high-potential keywords. Regularly update keyword lists and optimize app descriptions to improve our app's discoverability on the App Store.
 </li>
 <li>
 Collaborate Creatively: Work closely with our Marketing Artists to brief and prepare new storefront visuals.
 </li>
 <li>
 Iterate and Test: Regularly test and update storefront visuals to improve the conversion rate of our incoming traffic.
 </li>
 <li>
 Stay Updated: Stay on top of the latest trends in ASO and ASA, and implement best practices.
 
 
 
 
 </li>
 </ul>
 
 WHAT YOU&rsquo;LL BRING?
 
 
 
 
 <ul>
 <li>
 Strong analytical skills and a data-driven mindset.
 </li>
 <li>
 Proven experience or equivalent knowledge in ASO and ASA.
 </li>
 <li>
 Ability to thrive as part of a team, prioritizing the team's success.
 </li>
 <li>
 Excellent communication skills in English.
 </li>
 <li>
 University degree or equivalent experience.
 </li>
 <li>
 Though not required, it is a big bonus if you have past experience in mobile app marketing.
 
 
 
 
 </li>
 </ul>
 
 WHAT&rsquo;S IN IT FOR YOU?
 
 
 
 
 <ul>
 <li>
 Great Place to Work. As our top team member, you'll be a part of a fast-growing startup and have the privilege to enjoy our accredited &ldquo;BEST WORKPLACES&rdquo; environment, ranked first among all workplaces.
 </li>
 <li>
 A Competitive Compensation Package. Long story short, we take care of you.
 </li>
 <li>
 A Meal Compensation that is actually enough for a decent &amp; nutritious lunch, we&rsquo;re not following the industry standard.
 </li>
 <li>
 Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
 </li>
 <li>
 Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees adopt a pet.
 </li>
 <li>
 Cool Tech Stack. Macbook, iPhone 15 Pro, magic mouse, magic keyboard; an adjustable desk with a 4K screen and any other gadget you may need in your job.
 </li>
 <li>
 Sport Activities Support. We care about your physical wellbeing and support your gym membership.
 </li>
 <li>
 Learning Never Ends! Training budget to help you grow in your role, gain new skills, and learn new things!
 </li>
 <li>
 Udemy Free Pass. An unlimited Udemy subscription.
 </li>
 <li>
 Flexible Schedule &amp; Unlimited Vacations. This isn&rsquo;t a &ldquo;clock in, clock out&rdquo; company. We care about your productivity, not tracking every minute you&rsquo;re on site. It&rsquo;s up to you to always be responsible with your work, no matter where you are or what schedule you&rsquo;re keeping.
 </li>
 <li>
 English Course Support. Be more global and perform best at your work.
 </li>
 <li>
 Comprehensive Well-being Support. Through our partnership with Meditopia, we now offer free psychological counseling, along with additional services like dietitian, personal trainer, parenting consultant, physiotherapist, child &amp; adolescent therapist, and face-to-face counseling for employees in Istanbul.
 </li>
 <li>
 A Top-Notch Office. Located at the heart of Istanbul, right next to Levent Metro Station at Ferko Signature.
 </li>
 <li>
 Codebrew. Yes, you&rsquo;ve heard it right: We love coffee so much that we&rsquo;ve built our own coffee shop inside our office, where we also provide healthy snacks at certain hours.
 </li>
 <li>
 Free Breakfast. At Codebrew - every morning at 9:30 AM.
 </li>
 <li>
 No Dress Code. Dress as you like.
 </li>
 <li>
 Happy Hours Every Friday. Every. Single. Friday. When it&rsquo;s 5 PM: Screens off, party on! (Check out Codeway on Instagram)
 </li>
 <li>
 Dream Team. Average Codeway member is young, talented, and passionate - which makes our working environment extremely dynamic. Need proof? Take a look at our Instagram.
 </li>
 <li>
 Gaming Area. Whenever you need to take a break from hard work and relax with your favorite games, our PS5 corner will be waiting for you.
 </li>
 <li>
 Software Support. Subscription to any software you might need to perform at your best.
 </li>
 <li>
 Public Transportation Support. Daily public transportation support is on us, covered by an additional monthly compensation.
 </li>
 <li>
 Parent Support. Becoming a parent is a big moment, and Codeway celebrates it with you. We offer a one-time grant to support our new parents.
 </li>
 <li>
 Massage Room. When you need a moment to recharge and unwind, our massage chair room will be ready to offer you a relaxing break.
 
 
 
 
 </li>
 </ul>
 
 THE RECRUITING PROCESS
 
 
 
 We are committed to keeping our recruitment process short and transparent. Here&rsquo;s how it looks like:
 
 
 
 <ul>
 <li>
 Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.
 </li>
 <li>
 Case Study: We might send you a task to solve.
 </li>
 <li>
 Talent &amp; Culture Interview: Let&rsquo;s talk about your experience &amp; expectations and see what we can achieve together.
 </li>
 <li>
 Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.
 </li>
 <li>
 Reference Check: We will contact your references to gain insights into your past experiences and work ethic.
 </li>
 <li>
 Welcome Aboard! You are now a part of the team.
 
 
 
 
 </li>
 </ul>
 
 Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the
 
 
 
 "Candidate Information Notice"
 
 
 
 page at
 
 
 https://www.codeway.co
 
 
 . Codeway processes the personal data of job applicants in accordance with relevant legislation. "
 
 
 
 Privacy Notice for Employee Candidate
 
 
 "
 
 summarizes the data processing procedures during the application process.
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Codeway taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla otomatik yollarla i&scedil;lenecektir. Detayl&inodot; bilgiye
 
 
 https://www.codeway.co
 
 
 adresindeki
 
 
 
 "Aday Ayd&inodot;nlatma Metnimizin"
 
 
 
 sayfas&inodot;ndan ula&scedil;abilirsiniz. Codeway, i&scedil; ba&scedil;vurusu yapan adaylar&inodot;n ki&scedil;isel verilerini, ilgili mevzuat &ccedil;er&ccedil;evesinde i&scedil;lemektedir.
 
 
 
 "&Ccedil;al&inodot;&scedil;an Aday&inodot; &Idot;&ccedil;in Gizlilik Bildirimi"
 
 
 
 ba&scedil;vuru s&uuml;recindeki veri i&scedil;leme s&uuml;re&ccedil;lerini &ouml;zetler.
 
</div>

Marketing Specialist (ASO/ASA)

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