area sales manager

Aditya Birla Capital

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 Job Purpose: Write the purpose for which the job exists (in 2-3 lines)
 
 
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 The Purpose Of This Job Is
 
 
 
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 To execute the business objectives for the area in line with the regional Small Ticket Unsecured Loans
 
 
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 segment objectives of book size, profitability, portfolio management, etc. in consultation with the
 
 
 Regional Sales Manager &ndash; Small Ticket Unsecured Loans
 
 
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 To deliver on the area strategy in terms of target segments, strengthening existing relationships and
 
 
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 setting up new channels for market penetration, and set business objectives and operational plans for
 
 
 the area organization.
 
 
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 To act as a point of escalation for specific cases, fraud alerts, customer complaints or exception
 
 
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 handling and support the removal of bottlenecks for the achievement of business targets for Small
 
 
 Ticket Unsecured Loans segment at an area level
 
 
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 To grow business penetration in the area by directing and building the capability of SMs, and ensure
 
 
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 cascade of plans and strategies down the line
 
 
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 To ensure the end to end management of Small Ticket Unsecured Loans business transactions in the
 
 
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 area with superior product delivery, and to monitor the credit quality of new acquisitions with
 
 
 compliant sales operations &amp; partnership with Risk team
 
 
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 To develop and manage the regional team to ensure motivation and focus towards achieving business
 
 
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 results
 
 
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 Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
 
 
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 Business Workforce Number
 
 
 (Max 254 Characters)
 
 
 Unit Workforce Number
 
 
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 Function Workforce Number
 
 
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 Department Workforce Number
 
 
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 Other Quantitative and Important
 
 
 Parameters for the job: Budgets/
 
 
 Volumes/No. of Products/Geography/
 
 
 Markets/ Customers or any other parameter
 
 
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 Job Context &amp; Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section
 
 
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 Job Context
 
 
 Key Aspects
 
 
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 The business is highly retail in nature, characterized by high transaction volumes, smaller ticket sizes,
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 Given nature of customers, the business also entails stringent controls and monitoring to ensure
 
 
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 portfolio health and quality at all times
 
 
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 While unit of sizing up the business is its loan book size, profitability and minimized delinquency are
 
 
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 key business objectives.
 
 
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 Higher cost of funding impacts profitability as well as competitiveness of loan rates that can be offered
 
 
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 to customers
 
 
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 Understanding of product market characteristics such as channel relationship management, area
 
 
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 specific occupations/trade, local financial preferences and practices are important to gain competitive
 
 
 advantage while structuring loans and identifying leads.
 
 
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 The Area Sales Manager &ndash; STUL is responsible for driving the SMs to maximize profit, growth &amp;
 
 
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 customer service objectives via a series of planned business development and channel expansion
 
 
 initiatives.
 
 
 Key Challenges
 
 
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 To build the area business in line with the adopted regional strategy, i.e. starting with limited team
 
 
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 strength/ depth and growing with expanding business operations and performance
 
 
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 To build and grow the business while remaining cognizant of competitive realities in the following
 
 
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 Areas
 
 
 
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 Market linked product
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 Market average IRR &amp; processing fee levels
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 Market average DSA pay-outs
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 To originate and develop market share in Tier-I and II locations within the area, against stiff
 
 
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 competition, overcoming competitive pressures with sharp focus on efficiency and stakeholder
 
 
 satisfaction
 
 
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 To drive dual focus on growing volume and ensuring sourcing quality, given nature of the customer
 
 
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 profile (individuals/ MSMEs)
 
 
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 To constantly upgrade financial &amp; operational know how of self and team members on efficient loan
 
 
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 processing, effective negotiation and relationship building for maintaining credibility with DSA network
 
 
 and profitable target achievement
 
 
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 To keep abreast with latest market trends through focused market intelligence, as well as regulatory
 
 
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 changes for inputs on requisite amendments to policies, processes, etc.
 
 
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 To ensure loan conversion/ sanction/ utilization percentages are high and an appropriate sourcing
 
 
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 funnel is built to meet targets
 
 
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 To ensure credit quality and effective portfolio selection/pre-screening thereby minimizing potential
 
 
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 NPAs
 
 
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 Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)
 
 
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 Key Result Areas Supporting Actions
 
 
 Business growth through Channel
 
 
 Management - Effectively grow and
 
 
 leverage the channel network in
 
 
 Area to ensure meeting of topline &amp;
 
 
 bottom line targets
 
 
 Channel types
 
 
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 Direct Sales Agents
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 Online aggregators
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 Internal sources that provide
 
 
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 qualified leads like marketing
 
 
 department
 
 
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 Explore &amp; identify potential channel partners in Area
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 Evaluate potential channel partners in Area
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 Meet &amp; negotiate terms of engagement with potential channel partners in lines with business potential
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 Onboard the channel partners
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 Constantly engage with &amp; activate key area level channel partners while ensuring targeted ROEs for the channel partners
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 Implement engagement programs &amp; sales training to develop channel partners
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 Monitor SLAs, sales efficiencies and ROI of channels
 
 
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 Business growth through Customer
 
 
 Acquisition- Ensure customers are
 
 
 acquired by selling STUL towards
 
 
 meeting topline targets
 
 
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 Identify business growth opportunities at area level, drive new account acquisition strategies to achieve business objectives
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 Cascade goals to Sales Managers; Set weekly targets with Sales Managers
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 Conduct weekly review of Sales Managers
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 Meet customers along with channel partners
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 Ensure alignment of cases put up by the channel partners on a daily basis with the internal policies /guidelines
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 Ensure smooth coordination of team with internal stakeholders to process the applications
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 Negotiate commercial terms
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 Ensure appropriate Funnel management in the Area to ensure adequate conversion from login and disbursement
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 Ensure fulfillment by team of qualified leads provided by online aggregators, internal sources
 
 
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 Disbursal &amp; MIS - Drive timely
 
 
 disbursement of loans to customers
 
 
 with proper documentation to
 
 
 ensure satisfied customers across
 
 
 Area
 
 
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 Ensure smooth coordination of team with vendors for timely submission of relevant customer documents
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 Ensure smooth coordination of team with internal teams and response to their queries to ensure timely &amp; accurate disbursal
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 Ensure completion of the transaction of team with customer with appropriate documentation
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 Collate Area level Sales MIS &amp; circulate
 
 
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 Market Intelligence-Gather market
 
 
 intelligence towards evolving
 
 
 competitive business strategy,
 
 
 policies &amp; processes
 
 
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 Gather market intelligence personally and push team to do the same
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 Carry out competition benchmarking
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 Share with Regional Head the above along with recommendations for improvements in process, pricing, policy
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Area Sales Manager

Pheonix International

We are seeking a motivated and experienced Area Sales Manager to oversee sales operations within a designated geographical area. The ideal candidate will be responsible for developing sales strategies, managing a team of sales representatives, and driving revenue growth.Key Responsibilities:Develop and implement effective sales strategies to meet sales targets within the assigned area.Lead, mentor, and motivate a team of sales representatives to achieve individual and team goals.Monitor sales performance metrics and prepare regular reports for upper management.Build and maintain strong relationships with key clients and stakeholders in the area.Identify new business opportunities and work on expanding the customer base.Requirements:Proven experience as a sales manager or similar role.Strong leadership, communication, and organizational skills.Ability to analyze sales metrics and data to inform strategy adjustments.Willingness to travel within the area as required.Job Type: Full-timePay: &#8377;16,231.56 - &#8377;55,347.68 per monthApplication Question(s):<ul><li>Willingness to Travel with 2pc of sample bags?</li></ul>Work Location: In person

Index Lights

Job Title Area Sales Manager &ndash; INDEX LIGHTS &ndash; Saudi ArabiaLocation Jeddah or RiyadhCompany Description Index Lights was established in 2003 in Jeddah. The company provides lighting solutions for industrial, retail, and commercial sectors across Saudi Arabia. It designs and manufactures lighting products using high-quality components. The company delivers cost-effective and customized solutions for upgrades, new installations, and large projects. A strong focus on quality and innovation supports its growth in the Saudi market.Role Summary The Area Sales Manager drives sales growth and manages client relationships in the assigned region. The role includes growing wholesale accounts, achieving sales targets, and expanding market presence. Daily responsibilities include customer meetings, sales planning, reporting, and ensuring high customer satisfaction.Key Responsibilities<ul><li>Develop and manage the area sales plan</li><li>Lead and support the area sales team</li><li>Visit wholesale clients and maintain strong relationships</li><li>Acquire new wholesale accounts</li><li>Review market demand and competitor pricing</li><li>Prepare quotations and follow up until closing</li><li>Manage client agreements</li><li>Follow up on collections</li><li>Prepare weekly and monthly reports</li><li>Coordinate stock and product availability</li><li>Support new store openings when needed</li><li>Train the team on lighting products</li><li>Resolve customer issues</li></ul>Required Skills<ul><li>Knowledge of lighting products and specifications</li><li>Negotiation and closing skills</li><li>Ability to build and keep strong client relationships</li><li>Planning and follow-up</li><li>Basic sales and pricing analysis</li><li>Team guidance</li><li>Clear communication in Arabic and English</li></ul>Qualifications<ul><li>4 to 5 years of experience in wholesale and retail sales</li><li>Experience in lighting products</li><li>Experience in wholesale channels</li><li>Strong communication and presentation skills</li><li>Ability to meet targets and lead a team</li><li>Experience in market analysis and business development</li><li>Bachelor&rsquo;s degree in Business, Marketing, or a related field</li><li>Willingness to travel within the region</li><li>English language proficiency</li><li>Valid Saudi driving license</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Are you willing to work in Riyadh or Jeddah ?</li><li>We must fill this position urgently. Can you start immediately?</li><li>What is your expected salary?</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>lighting products: 2 years (Required)</li><li>Sales : 4 years (Required)</li><li>wholesale sales: 2 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>

Shan Foods Private Limited

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 Get to know us
 
 
 
 At Shan Foods, we get it - food isn&rsquo;t just fuel, it&rsquo;s connection, culture, and convenience. As a global food brand, we&rsquo;re bringing real flavor to kitchens worldwide and making meals simpler, tastier, and more fun. We&rsquo;re more than just spices - we&rsquo;re a team of creators, learners, and doers. At Shan, you&rsquo;ll grow, evolve and help shape what the future of food looks &amp; tastes like.
 
 
 
 
 
 Shan Foods is a global equal opportunity employer, offering top of the line compensation &amp; benefits, an inclusive working environment and avenues for growth. We believe in growing together and constantly learning from everyone around us. Our people are not only driving the business, they are all contributing towards the growth of the food industry worldwide.
 
 
 
 
 
 
 Let's give you a quick sneak peek into the life of an Area Sales Manager
 
 
 
 As an Area Sales Manager you will oversee and drive sales operations within a specific geographic area. This role is crucial for driving sales growth, enhancing market presence, and ensuring the overall success of the company&rsquo;s sales initiatives in the designated area.
 
 
 
 
 
 
 Locations
 
 
 
 Jhelum &amp; Faisalabad
 
 
 
 
 
 
 Things you will be doing as an Area Sales Manager
 
 
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 Create and implement effective sales strategies to achieve sales targets and increase market penetration
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 Generate sales of company products in the area through a team of Territory Sales Managers to achieve or exceed the annual sales targets
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 Prepare &amp; present sales reports of performance metrics to senior management, suggesting improvements where necessary
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 Monitor expenses and ensure adherence to financial targets
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 Manage the sales budget effectively ensuring efficient allocation of resources
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 Develop and maintain an efficient distribution network to ensure the comprehensive availability of company&rsquo;s products and services to achieve or exceed the sales targets
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 Build and maintain strong relationships with key clients and stakeholders, Distribution Partners, Trade Partners etc.
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 Provide distributors and customers with information about new or improved products and services to improve sales
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 Work closely with Trade Marketing, Sales Operations and Sales Control functions to enhance sales effort
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 Lead, train and motivate a team of sales representatives to ensure high performance and goal achievement
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 Provide guidance to TSMs / DSFs daily, weekly, monthly and quarterly in accordance with the formulated strategies
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 Train and Develop TSMs and DSRs on sales operations, stake-holders Management &amp; Other Sales related soft skills (e.g Steps of Call, 7Cs of communication, etc.)
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 What we are looking for in you?
 
 
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 A minimum of bachelor&rsquo;s or master&rsquo;s degree or equivalent from any accredited local or foreign institute
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 At least 3-5 years of experience in FMCG Sales
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 Leadership Skills
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 Communication and Interpersonal Skills
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 Customer Orientation
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 Planning and Organizing
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 Problem Solving and Analytical Skills
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 Integrity
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 Market Orientation
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 Initiative and Drive
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The BIG Advantage

Area Sales Manager (ASM) &ndash; Dairy / Food Products IndustryLocation: 1. Barak Valley, Silchar;2. Middle Assam, Some Part of Arunachal PradeshExperience Required: 7&ndash;12 years (Food Industry / Dairy Products / FMCG)Salary: Negotiable (as per experience &amp; industry standards)1. Position OverviewThe Area Sales Manager (ASM) will be responsible for driving sales growth, expanding market reach, and managing the distributor network across Barak Valley. The role demands strong FMCG/Dairy sales expertise, leadership ability, and in-depth regional market knowledge.2. Key ResponsibilitiesSales &amp; Market GrowthAchieve monthly/quarterly/annual sales targets for the assigned area.Identify new market opportunities and expand product penetration in retail and wholesale channels.Implement strategies to increase market share for dairy/food products.Channel &amp; Distributor ManagementAppoint, manage, and develop distributors and sub-stockists.Ensure healthy stock levels, timely payments, and smooth logistics coordination.Provide regular training and performance monitoring for distributor sales teams (DSR/ISR).Retail &amp; Market ExecutionEnsure product availability, visibility, and placement across all outlets.Monitor competitor activities, pricing, schemes, and market trends.Conduct regular market visits, route audits, and performance evaluations.Team LeadershipManage and guide the area sales executives/sales officers.Provide coaching, route planning, and performance reviews.Ensure high productivity and motivation levels within the team.Planning &amp; ReportingPrepare weekly/monthly sales reports and MIS.Recommend promotional activities, schemes, and market development plans.Collaborate with marketing, logistics, and finance teams for smooth operations.3. Required Qualifications &amp; SkillsEducationBachelor&rsquo;s degree in any discipline (MBA preferred but not mandatory).Experience7&ndash;12 years of experience in FMCG, Dairy Products, Food &amp; Beverages, or related industries.Strong experience in channel sales, distributor management, and retail execution.Skills &amp; CompetenciesExcellent communication and negotiation skills.Strong leadership and team-handling capability.Good understanding of the Local market (preferred).Proficiency in MS Excel, reporting, and sales analysis.Ability to work under pressure and achieve targets.4. Key Performance Indicators (KPIs)Sales volume and revenue achievement.Market coverage expansion.Distributor ROI &amp; performance.Visibility and merchandising scores.New outlet activation and productivity.Team performance &amp; retention.5. Salary &amp; BenefitsSalary: Negotiable (based on experience and capability).Performance incentives, travel allowance, and other company benefits as per policy.Job Type: Full-timePay: &#8377;40,000.00 - &#8377;50,000.00 per monthWork Location: In person

Venus Group

Job description:We are looking for a dynamic and results-driven Area Sales Manager to lead and grow sales operations in assigned territories. The ideal candidate will have solid experience in FMCG or food industry sales, strong team leadership skills, and a proven track record of achieving sales targets. You will be responsible for sales planning, distributor management, market expansion, and team supervision to ensure consistent business growth.Key Responsibilities:<ul><li>Develop and execute sales strategies to achieve monthly, quarterly, and annual targets.</li><li>Manage distributors, dealers, and retail network in the assigned area.</li><li>Lead, motivate, and monitor sales representatives to maximize performance.</li><li>Identify new business opportunities and expand market presence.</li><li>Conduct market visits to assess competitor activities, pricing, and product placement.</li><li>Collaborate with the marketing team for trade promotions and merchandising.</li><li>Ensure timely collection of payments and maintain healthy cash flow.</li><li>Prepare sales reports and share insights with senior management.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Business Administration, Marketing, or related field.</li><li>5+ years of sales experience in FMCG or food industry, with at least 2 years in a managerial role.</li><li>Strong knowledge of distribution channels, trade marketing, and retail management.</li><li>Excellent communication, negotiation, and leadership skills.</li><li>Willingness to travel extensively within the assigned area.</li></ul>Job Type: Full-timeWork Location: In person

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