associate brand manager

Pabst Brewing Company

<div>
 
 
 
 Associate Brand Manager, Pabst
 
 
 
 
 Location: Los Angeles, CA (Hybrid)
 
 
 Compensation: $80-90k, with opportunity for bonus
 
 
 
 
 
 
 
 The Role
 
 
 
 
 
 
 
 Pabst Brewing Company is looking for an
 
 Associate Brand Manager
 
 on the Pabst portfolio who&rsquo;s equal parts creative thinker and execution minded. The ABM role is responsible for making sure our ideas make it from powerpoint slides to store shelves in a way that stands out and drives purchase. This is a critical role to shape the future of Pabst and work collaboratively across all business functions.
 
 
 
 
 
 This role is based in Los Angeles, with flexibility for mobile work depending on business needs, retailer calendars, and key moments of execution.
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 
 Commercialization and Execution
 
 
 <ul>
 <li>
 Drive commercialization for Pabst&rsquo;s portfolio, including innovation, seasonal LTO&rsquo;s, and retail programming
 </li>
 <li>
 Manage cross-functional workflows and ensure nothing gets stuck in the idea stage
 </li>
 <li>
 Develop selling tools, retailer decks and activation plans that help sales win
 </li>
 </ul>
 
 
 
 
 
 Innovation and Product
 
 
 <ul>
 <li>
 Support innovation work with cross functional teammates - from early stage concepts all the way to launch
 </li>
 <li>
 Track performance and learnings to inform future bets
 </li>
 <li>
 Manage artwork/packaging approval process, working with design, sales, legal, and operations to bring to life
 </li>
 </ul>
 
 
 
 
 
 Shopper and Retail Programming
 
 
 <ul>
 <li>
 Build programs in partnership with the team that sells more beer across retail and on-premise channels
 </li>
 <li>
 Develop POS toolkits, displays and shopper messaging that stands out in a competitive beer landscape
 </li>
 <li>
 Become an expert on the brands at a regional level, understanding their nuances at a wholesaler, retailer, and consumer level to create effective marketing and retail programs
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 
 
 
 <ul>
 <li>
 2-5 years of experience in brand marketing, product marketing, shopper marketing, or project management
 </li>
 <li>
 BevAlc experience preferred, but not necessary
 </li>
 <li>
 You could come from the CPG world, or somewhere less traditional
 </li>
 <li>
 Highly proficient in Microsoft office suite (excel, powerpoint, outlook)
 </li>
 <li>
 Experience with syndicated data and analytics software (Nielsen, VIP, or similar)
 </li>
 <li>
 Comfortable operating in fast-moving, high-accountability environments
 </li>
 <li>
 Highly organized operator, with strong project management skills, but you also care about the creative details
 </li>
 <li>
 Have and communicate your point of view, but also take feedback well
 </li>
 <li>
 Curiosity about what&rsquo;s next - you think about the Pabst that exists tomorrow, as well as the one people know and love
 </li>
 </ul>
 
 
 
 
 
 
 Why Pabst
 
 
 
 
 
 
 
 Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how Pabst Blue Ribbon and Pabst Light show up at retail, influence real commercial outcomes, and build programs that matter to sales, retailers, and consumers alike.
 
 
 
</div>

Associate Brand Manager

Baylor College of Medicine

<div><div><div><div><h2 class="jobSectionHeader">Summary</h2></div><div>
Baylor College of Medicine seeks a Brand Manager dedicated to our Education and Research missions to enhance our visibility and impact in these pivotal areas. The Brand Manager will be part of the College's marketing team. This role will focus on developing, implementing and executing marketing strategies to promote our educational programs and research initiatives. The ideal candidate will ensure brand consistency, manage digital and traditional advertising campaigns, and collaborate across missions with other Brand Managers to align branding and marketing efforts. This position offers an opportunity to play a critical role in advancing the college's mission by addressing the increasing demand for specialized marketing support in Education and Research. 
The Brand Manager will need to work closely with various departments within the college, including academic departments, research teams, admissions, alumni relations, and healthcare services. This role requires a candidate who is not only skilled in marketing but also adept at navigating complex organizational structures and fostering collaboration. While direct reports may not initially be part of this role, the Brand Manager will be expected to lead projects and influence strategies across the college. Leadership experience or potential is a must, as is the ability to work effectively with stakeholders at all levels. The digital marketing landscape is constantly evolving. The ideal candidate must be committed to continuous learning and staying abreast of the latest trends, tools, and technologies that can benefit the college's marketing efforts. The ability to adapt to changing priorities and challenges is crucial. The Brand Manager should be someone who thrives in a dynamic environment and can pivot strategies based on new information or feedback. Candidates with entrepreneurial experience often bring a unique set of skills, including innovation, creativity, and the ability to take initiative. These qualities are invaluable in a marketing role, where thinking outside the box and pioneering new strategies can set the college apart in a competitive landscape. Entrepreneurship involves navigating uncertainty and solving complex problems, often with limited resources. A candidate who has successfully managed their own business or projects will likely excel in managing marketing campaigns, budgeting, and strategizing within the constraints and challenges specific to the academic and research sectors. Understanding how to build and grow a business can translate into more effective marketing strategies that align with Baylor College of Medicine's overarching goals. Candidates with entrepreneurial experience are likely to have a strong sense of strategic vision, making them capable of contributing to long-term planning and brand positioning. Entrepreneurs must adapt to rapidly changing markets and overcome setbacks. A Brand Manager with this background would be well-equipped to pivot strategies in response to the dynamic nature of digital marketing and the evolving priorities of the education and research sectors.</div></div><div><div><h2 class="jobSectionHeader"> 
Job Duties</h2></div><div><ul><li>
The Brand Manager will be responsible for developing and implementing comprehensive marketing strategies that highlight Baylor College of Medicine's strengths in education and research. This includes analyzing market trends, identifying target audiences, and creating compelling content and messaging that showcases our innovative programs, cutting-edge research, and significant achievements in the medical field. The Brand Manager will work closely with academic departments and research teams to gather insights and achievements, ensuring that all marketing materials accurately reflect the college's expertise and advancements. This role involves managing budgets allocated to educational and research marketing initiatives, tracking the effectiveness of different strategies, and adjusting plans based on data-driven insights to maximize reach and impact.</li><li>
The Brand Manager will oversee all digital and traditional marketing efforts related to Education and Research at Baylor College of Medicine, including the management of digital advertising campaigns, search engine optimization (SEO), and social media marketing. They will be responsible for creating and curating content across various digital platforms, ensuring consistency in messaging and branding. This includes designing targeted ad campaigns on platforms like Google Ads and LinkedIn. The Brand Manager will analyze digital marketing analytics to assess the performance of campaigns and strategies, making data-driven decisions to enhance online engagement and attract potential students, researchers, collaborators and participants.</li><li>
In this role, the Brand Manager will act as a bridge between the Education and Research missions and other departments within Baylor College of Medicine, including the Healthcare mission and the central marketing team. This involves regular coordination and strategic planning meetings to ensure that marketing efforts are synergistic and support the college's overarching goals. The Brand Manager will share insights and strategies, collaborate on cross-departmental campaigns, and ensure that the branding and messaging are consistent across all platforms and departments.</li><li>
Digital Campaigns and Advertising: Design and execute digital advertising campaigns aimed at promoting the college's educational and research programs to prospective students, faculty, and research partners. This includes creating targeted ads for social media platforms, managing PPC campaigns, and deploying email marketing strategies to engage with specific audiences. The Brand Manager will manage these campaigns and ensure optimal ROI.</li><li>
Stakeholder Engagement: Maintain strong relationship with faculty, researchers, liaisons and department heads to ensure marketing strategies align with their goals and priorities. This includes regular meetings to gather input and feedback, as well as presenting marketing plans and performance reports to keep stakeholders informed.</li><li>
Event Promotion and Support: Support the promotion of college-hosted events related to all missions, such as webinars, open houses, sponsorships, etc. This involves creating marketing materials, managing event engagement, and leveraging digital channels.</li><li>
Brand Advocacy and Training: Serve as a brand advocate within the Education and Research departments, ensuring all communication and marketing materials adhere to the college's brand guidelines. Provide training and support to department staff on brand messaging and digital marketing best practices to ensure a consistent and professional image is presented.</li><li>
Performs other job-related duties as assigned.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Minimum Qualifications</h2></div><div><ul><li>
Bachelor's degree.</li><li>
Four years of relevant experience. Degrees in lieu of experience will not be accepted.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Preferred Qualifications and Skills</h2></div><div><ul><li>
Bachelor's degree in Marketing, Communications, Business Administration, or related field, master's degree in a related field is a plus.</li><li>
Minimum of 5 years of experience in marketing or brand management, with a specific focus on digital marketing.</li><li>
Training &amp; Brand Advocacy: Experience educating stakeholders on brand guidelines and best practices.</li><li>
Event Promotion: Experience marketing for webinars, open houses, and sponsorships.</li><li>
Google Analytics Certification is preferred, showcasing a deep understanding of web analytics. Certification in Digital Marketing from a recognized institution.</li><li>
Proven track record of developing and implementing successful marketing strategies, managing digital advertising campaigns and enhancing online presence.</li><li>
Experience with content management systems, social media platforms, SEO, Google Analytics, and digital advertising tools.</li><li>
Strong project management skills, with experience managing cross-functional teams and external vendors to meet project deadlines and objectives.</li><li>
Strategic Thinking and Creativity: Ability to think strategically and creatively to develop innovative marketing strategies that align with the college&rsquo;s missions.</li><li>
Digital Marketing Expertise: Comprehensive knowledge of digital marketing techniques, including SEO, PPC, email marketing, and social media strategies.</li><li>
Analytical Skills: Strong analytical skills to interpret marketing data and adjust strategies accordingly.</li><li>
Content Creation and Storytelling: Exceptional writing and editing skills, with the ability to create compelling content that resonates with target audiences.</li><li>
Interpersonal and Collaboration Skills: Excellent interpersonal skills to effectively collaborate with faculty, researchers, and marketing colleagues. Ability to work across departments to align marketing efforts.</li><li>
Technical Proficiency: Proficiency in marketing automation software and tools and familiarity with graphic design tools (e.g., Adobe Creative Suite) would be beneficial.</li></ul></div></div></div> 
Baylor College of Medicine is an Equal Opportunity/Affirmative Action/Equal Access Employer.</div>

Senior Marketing and Sales Associate (Brand Manager)

Inspire Brands

<div>The Associate Manager, Brand Experience supports the execution of national influencer marketing campaigns and brand partnerships. This role focuses on drafting briefs, day-to-day campaign /project management, and campaign performance reporting. The Associate supports the group Director in all internal reporting needs, including performance summaries of specific campaigns or messages, for a variety of internal and franchisee audiences. This role participates in cross-functional work with IMC, Organic Social, and PR to ensure influencer and partnership initiatives drive maximum impact both from a creative standpoint (leveraging assets for traditional media via IMC and utilizing influencer content on brand-owned social channels to meet content demands), and a performance standpoint. This individual plays a critical role in ensuring campaigns run smoothly, on time, and on brand &ndash; ensuring the team can successfully deliver against an increasing role of nontraditional marketing channel as a part of the Dunkin&rsquo; marketing strategy.<div>
Key Responsibilities</div><div><ul><li>
In partnership with the Director and Manager of Brand Experience, support translating Marketing objectives and briefs into Influencer Campaigns and Partnerships</li></ul></div><div><ul><li>
Support end-to-end influencer campaign planning: briefing writing, creator selection, concept approvals, execution, and reporting</li></ul></div><div><ul><li>
Support development of partnerships, from longer term affiliation to single-hit collaborations</li></ul></div><div><ul><li>
Interface with influencer agency(ies) to ensure all work is kept on track given volume and speed of work</li></ul></div><div><ul><li>
Support collaboration with Social, PR, Paid Media, and Brand teams to integrate activity in influencer and partnership workstreams across channels (paid media, organic social, PR)</li></ul></div><div><ul><li>
Assist the Manager with campaign measurement frameworks, KPIs, and performance optimization</li></ul></div><div><ul><li>
Stay ahead of creator trends, platforms, and best practices to continuously evolve strategy as a member of a small (but mighty!) team</li></ul></div><div> 
Qualifications:<ul><li>
Experience in influencer marketing, content partnerships, or brand collaborations</li><li>
Proven ability to build strong relationships with creators, talent reps, and platform partners</li><li>
Some knowledge of influencer / media platforms and social / cultural trends</li><li>
Excellent project management skills with attention to detail and deadlines</li><li>
Strong creative instincts with an eye for what makes content engaging, authentic, and on-brand</li><li>
Comfortable working in a fast-paced, highly collaborative environment</li></ul>
Salary: $81,731 - $136,218 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.</div> 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby&rsquo;s, Baskin-Robbins, Buffalo Wild Wings, Dunkin&rsquo;, Jimmy John&rsquo;s, and SONIC restaurants worldwide. 
 
We&rsquo;re made up of some of the world&rsquo;s most iconic restaurant brands, but we&rsquo;re much more than just a restaurant company. We&rsquo;re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple&mdash;it&rsquo;s an experience. At Inspire, that&rsquo;s our purpose: to ignite and nourish flavorful experiences.</div>

Associate Manager, Brand Experience, Influencer and Partnerships - Dunkin

Cutting Chaai

Role Description &ndash; Brand Associate<ul><li>Full-time, on-site role based in Kochi</li><li>Develop and maintain strong relationships with customers</li><li>Assist in planning and executing marketing and brand campaigns</li><li>Promote brand awareness across customer touchpoints</li><li>Support initiatives to enhance customer engagement and loyalty</li><li>Collaborate with the sales team to achieve business targets</li><li>Assist in meeting sales goals through brand and customer support activities</li><li>Ensure high levels of customer satisfaction through effective communication</li><li>Provide prompt, courteous, and professional customer service</li><li>Represent the brand consistently and positively in all interactions</li></ul>Qualifications<ul><li>Strong Communication and Customer Service skills</li><li>Proficiency in Sales and Marketing strategies</li><li>Ability to build and maintain client relationships</li><li>Team collaboration and problem-solving capabilities</li><li>Adaptability and willingness to learn in a dynamic environment</li><li>Proven ability to manage time effectively and prioritize tasks</li><li>Bachelor's degree in Marketing, Business, or a related field is preferred</li><li>Prior experience in brand management, sales, or customer interaction roles will be an advantage</li></ul>Job Type: Full-timeBenefits:<ul><li>Paid sick time</li></ul>Ability to commute/relocate:<ul><li>Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Master's (Required)</li></ul>Experience:<ul><li>Marketing: 1 year (Required)</li></ul>Work Location: In person

Brand Associate

Anadolu Efes

<div>
 
 
 Be a part of Anadolu Efes!
 
 
 
 
 
 
 
 Do you want to be a part of Anadolu Efes? Let&rsquo;s get to know each other!
 
 
 
 
 
 
 Wherever we are, we strive to add +1 value to the economy, social life, tourism, culture, art, agriculture, sports, and young entrepreneurs by brewing joy.
 
 
 Our journey began on 1969 in the factories we opened in &Idot;zmir. Today, we are one of the top 10 companies in the world in our industry. We have 21 factories, 5 malt and 1 hops processing facilities in 6 countries. We are the market leader in Turkey, Russia, Ukraine, Kazakhstan, Georgia and Moldova. You can find us in more than 70 countries in the world!
 
 
 Now, a new journey is beginning! William Grant &amp; Sons, founded in 1887 in the United Kingdom, will distribute its iconic brands in different categories in Turkey under the roof of Anadolu Efes.
 
 
 
 
 
 
 
 
 
 We are hiring an Assistant Brand Manager!
 
 
 
 
 
 
 We are looking for a team member who perceives different perspectives and cultures as assets, learns from others, enjoys and gets inspired by innovation in a volatile environment and inspires others to find the best in themselves.
 
 
 
 
 
 
 What does an Assistant Brand Manager do at Anadolu Efes?
 
 
 
 
 
 
 &bull; Business Tracking and Analysis: Develop a clear competency in running the day-to-day business, including; analyzing brand performance versus objectives, identifying gaps and opportunities, tracking brand budget, coordinating business partners including agencies, suppliers and global &amp; internal parties.
 
 
 &bull; Deliver fact based, objective analysis of the business through analyzing market and brand related data using retail, consumer and sales data.
 
 
 &bull; Proactively identify tactical opportunities for the business, and support the brand manager in identifying strategic opportunities for the business.&bull; Executes short &amp; long term brand strategies and planning.
 
 
 &bull; Supports &amp; follows the process of product development, packaging, pricing, positioning of the products related to his/her brand.
 
 
 &bull; Coordinates preparation of market analyses, price analyses and consumer research.
 
 
 &bull; Follows up the competitors in the market.
 
 
 &bull; Executes the marketing plan, annual budget for the brand and supports organization of product launches.
 
 
 &bull; Follows up BTL and PR activities to strengthen the competitive advantage of the brand.
 
 
 
 
 
 
 What are the qualifications we look for in an Assistant Brand Manager at Anadolu Efes?
 
 
 
 &bull; Bachelor's degree,
 
 
 &bull; 2-4 years of marketing experience,
 
 
 &bull; A positive and can-do attitude and ability to multi-task in a fast-paced environment,&bull; Strong communication skills,
 
 
 &bull; Excellent organization, planning and time management skills,
 
 
 &bull; Comfortable with numbers, good analytical skills enabling to make analysis without getting lost in details,
 
 
 &bull; Passionate about brand building and innovation,
 
 
 &bull; Willingness and ability to travel as required and ability to work in a flexible schedule,
 
 
 &bull; Excellent command of written and spoken English.
 
 
 
 
 
 
 
 
 
 How do we hire?
 
 
 
 At Anadolu Efes, we hire without prejudice and discrimination against language, religion, ethnicity, race, gender and sexual orientation. We hire solely based on applicability to the job description measurable examinations, and competency-based interviews.
 
 
 
 
 
 
 
 
 
 
 
 
 
 If you find this position to be suitable for you, we are looking forward to your application and for you to add +1 value to our Anadolu Efes family!
 
 
 
</div>

Assistant Brand Manager

Al Taza

We are seeking a dynamic and experienced Assistant Brand Manager to join our team. The ideal candidate will have a proven track record in developing and executing successful brand strategies, with a deep understanding of market dynamics and customer behavior. Responsibilities include leading brand initiatives, managing brand communications, and driving brand growth. If you are passionate about building strong brands and driving business success, we invite you to apply.He or Shall responsible for<ul><li>Define brand positioning, messaging, and value proposition to differentiate the brand in the market.</li><li>Manage all aspects of brand identity, including logos, taglines, visual assets, and brand guidelines, ensuring consistency across all touchpoints.</li><li>Plan, execute, and evaluate marketing campaigns and initiatives across various channels, including digital, social media, print, and events.</li><li>Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure alignment and consistency in brand messaging and execution.</li><li>Monitor and analyze brand performance metrics, including brand awareness, customer perception, and market share, and use insights to optimize brand strategies.</li><li>Stay informed about industry trends, competitive landscape, and emerging technologies to identify opportunities and challenges for the brand.</li><li>Manage brand budgets effectively, allocate resources efficiently, and track spending to maximize return on investment.</li><li>Build and maintain relationships with key stakeholders, including internal teams, external partners, vendors, and agencies.</li><li>Lead and mentor junior team members, providing guidance, feedback, and support as needed.</li><li>Online platform management-Manage and optimise brand presence on delivery platforms.</li><li>Monitor ratings, reviews, and customer feedback daily and coordinate with operations for quick resolution.</li><li>Plan platform-based campaigns and promotional activities to increase online sales</li><li>Campaign &amp; Sales-Driven Marketing</li><li>Plan and execute seasonal campaigns (Ramadan, Onam, Christmas, New Year, etc.).</li><li>Support new outlet launches with structured marketing plans.</li><li>Drive footfall growth and increase average order value through targeted promotions.</li><li>WhatsApp Marketing &amp; Automation</li><li>Develop and manage WhatsApp marketing campaigns.</li><li>Maintain a monthly content calendar aligned with campaigns and sales targets.</li></ul>Qualification/Skills<ul><li>4 yearsexperience as a Brand Manager or similar role</li><li>Bachelor's degree in Marketing, Business, or related field</li><li>Strong analytical and strategic thinking abilities</li><li>Excellent communication and presentation skills</li><li>Creative thinking and problem-solving skills</li><li>Proficiency in digital marketing tools and platforms</li><li>Ability to work collaboratively in a team environment</li><li>Leadership and project management skills</li><li>Knowledge of branding principles and best practices</li><li>Adaptability and flexibility in a fast-paced environment</li></ul>Job Type: Full-timePay: ₹30,000.00 - ₹35,000.00 per monthWork Location: In person

Asst. Brand Manager

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 
 LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 
 
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 
 
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 
 
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 
 
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 
 
 Job Overview:
 
 
 <ul>
 <li>
 Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
 </li>
 <li>
 Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
 </li>
 <li>
 Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
 </li>
 <li>
 Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
 </li>
 <li>
 Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
 </li>
 <li>
 Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
 </li>
 <li>
 Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
 </li>
 <li>
 Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
 </li>
 <li>
 Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
 </li>
 <li>
 Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
 </li>
 <li>
 Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
 </li>
 <li>
 Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
 </li>
 <li>
 Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
 </li>
 <li>
 Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
 </li>
 <li>
 Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
 </li>
 <li>
 Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
 </li>
 <li>
 Align field operations to marketing calendar &amp; provide support
 </li>
 <li>
 Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
 </li>
 <li>
 Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
 </li>
 <li>
 Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Experience/Education
 
 
 
 <ul>
 <li>
 Graduate/post-graduate from premiere institutes preferably related to Business
 </li>
 <li>
 3-5 years of experience
 </li>
 <li>
 Prior FMCG brand marketing experience
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Brand building &amp; activations
 </li>
 <li>
 Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
 </li>
 <li>
 Managed BTL activities like pack design, PR, digital &amp; shopper
 
 
 </li>
 </ul>
 
 Stakeholder management
 
 
 
 <ul>
 <li>
 Strong cross-functional collaborator
 </li>
 <li>
 Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
 </li>
 <li>
 Strong project management skills and ability to drive multiple projects through business stage-gate process
 </li>
 <li>
 Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Drove strategic direction in creation of extensive &amp; detailed brand plans
 </li>
 <li>
 Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
 </li>
 <li>
 Involved in selection of appropriate creative agencies to drive marketing agenda
 </li>
 </ul>
</div>

Assistant Brand Manager – Lay’s

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