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associate director brand marketing

Myntra

<div>
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 
 Location:
 
 Bengaluru, India
 
 
 
 Department:
 
 Marketing
 
 
 
 Reporting To:
 
 Sr. Director &ndash; Brand Marketing
 
 
 
 
 
 Experience Required: 7&ndash;9 years
 
 
 
 
 
 
 Role Type:
 
 Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 
 
 
 About the Role
 
 As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 
 
 
 
 Team &amp; Culture
 
 You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 Expectations &amp; Scope
 
 <ol>
 <li>
 
 Strategic Brand Leadership
 
 Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 
 Integrated Campaign Management
 
 Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 
 Consumer &amp; Market Intelligence
 
 Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 
 Business-Driven Brand Marketing
 
 Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 
 Strategy &amp; Analytics
 
 Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 
 Cross-Functional Collaboration
 
 Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 
 Brand Governance &amp; Identity
 
 Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 
 Performance &amp; Impact Measurement
 
 Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 
 Team Leadership &amp; Mentorship
 
 Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 </li>
 </ol>
 
 
 Ideal Candidate Profile
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably in fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 </li>
 </ul>
 
 
 Why Myntra
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 </li>
 </ul>
</div>

Associate Director - Brand Marketing

<div>
 
 About The Company
 
 
 
 
 Who are we?
 
 
 
 Myntra is India&rsquo;s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we&rsquo;ve always believed in disrupting the ordinary.
 
 
 We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We&rsquo;re bold in our thinking, agile in our execution, and collaborative in spirit.
 
 
 Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
 
 
 We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
 
 
 From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
 
 
 Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
 
 
 
 Job Title: Associate Director &ndash; Brand Marketing (Myntra FWD)
 
 
 
 Location: Bengaluru, India
 
 
 Department: Marketing
 
 
 Reporting To: Sr. Director &ndash; Brand Marketing
 
 
 Role Type: Brand Equity Lead (Brand Marketing + Growth Charters like FWD)
 
 
 
 About the Role
 
 - As Associate Director &ndash; Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand&rsquo;s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.
 
 
 Team &amp; Culture You&rsquo;ll lead a talented team of brand marketers and creatives known for their executional excellence. What&rsquo;s missing and what you&rsquo;ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You&rsquo;ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.
 
 
 
 Expectations &amp; Scope
 
 
 
 <ul>
 <li>
 Strategic Brand Leadership Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
 </li>
 <li>
 Integrated Campaign Management Lead 360&deg; campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
 </li>
 <li>
 Consumer &amp; Market Intelligence Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
 </li>
 <li>
 Business-Driven Brand Marketing Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
 </li>
 <li>
 Strategy &amp; Analytics Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
 </li>
 <li>
 Cross-Functional Collaboration Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
 </li>
 <li>
 Brand Governance &amp; Identity Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
 </li>
 <li>
 Performance &amp; Impact Measurement Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
 </li>
 <li>
 Team Leadership &amp; Mentorship Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.
 
 
 </li>
 </ul>
 
 Ideal Candidate Profile
 
 
 
 <ul>
 <li>
 7&ndash;9 years of brand marketing experience, preferably from FMCG Consumer, Tech fashion, lifestyle, or youth-centric brands.
 </li>
 <li>
 Strong FMCG foundation with deep business understanding.
 </li>
 <li>
 Proven track record of leading successful brand campaigns and building cultural relevance.
 </li>
 <li>
 Strategic thinker with strong storytelling and creative judgment.
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Passion for fashion, pop culture, and digital-first consumer engagement.
 
 
 </li>
 </ul>
 
 Why Myntra
 
 
 
 <ul>
 <li>
 Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
 </li>
 <li>
 Scale &amp; Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
 </li>
 <li>
 Ownership: Lead a brand charter that influences both consumer perception and business performance.
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 Brand Manager, brand marketing
 
 
 
 Required Education
 
 
 
 UG
</div>

Associate Director - Brand Marketing FWD

BrandStory Digital

<div>
 
 
 Associate - Social Media Marketing
 
 
 
 
 Location:
 
 Bengaluru
 
 
 
 Experience:
 
 3&ndash;5 years
 
 
 
 Department:
 
 Social Media &amp; Digital Marketing
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a dynamic and creative
 
 Associate
 
 -
 
 Social Media Marketing
 
 to lead and manage social media strategy, content, and performance for multiple brands. The ideal candidate should have hands-on experience managing social platforms, creating engaging content, collaborating with creative teams, and driving measurable growth. This role requires creativity, strategic thinking, and strong knowledge of digital trends.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Strategy &amp; Planning
 
 
 <ul>
 <li>
 Develop and implement social media strategies aligned with brand objectives.
 </li>
 <li>
 Plan monthly content calendars, campaign ideas, and engagement strategies.
 </li>
 <li>
 Conduct competitor analysis, social listening, and trend research.
 </li>
 </ul>
 
 
 
 
 
 Content Development
 
 
 <ul>
 <li>
 Collaborate with designers and writers to create high-quality, engaging content.
 </li>
 <li>
 Write compelling copy for posts, reels, ads, and stories.
 </li>
 <li>
 Ensure consistent brand voice and visual identity across all platforms.
 </li>
 </ul>
 
 
 
 
 
 Social Media Management
 
 
 <ul>
 <li>
 Manage day-to-day posting, scheduling, and updates across platforms including Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest.
 </li>
 <li>
 Monitor engagement, respond to comments, and manage online community interactions.
 </li>
 <li>
 Ensure timely execution of campaigns, promotions, and brand announcements.
 </li>
 </ul>
 
 
 
 
 
 Performance Tracking &amp; Reporting
 
 
 <ul>
 <li>
 Track KPIs such as reach, engagement, follower growth, lead generation, and conversions.
 </li>
 <li>
 Analyze insights and adjust strategies for improved performance.
 </li>
 <li>
 Prepare weekly/monthly reports for internal teams and clients.
 </li>
 </ul>
 
 
 
 
 
 Campaign Execution
 
 
 <ul>
 <li>
 Plan and run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
 </li>
 <li>
 Collaborate with creative and SEO/SEM teams for integrated digital campaigns.
 </li>
 <li>
 Work with influencers and creators for brand collaborations and UGC content.
 </li>
 </ul>
 
 
 
 
 
 Client Communication
 
 
 <ul>
 <li>
 Participate in client meetings, present reports, and provide strategic recommendations.
 </li>
 <li>
 Coordinate with internal teams to ensure client requirements are met.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong understanding of all major social platforms and their algorithms.
 </li>
 <li>
 Excellent copywriting and content planning skills.
 </li>
 <li>
 Hands-on experience with tools like Meta Business Suite, Creator Studio, Hootsuite, Buffer, or similar.
 </li>
 <li>
 Basic knowledge of paid social (boosting &amp; ads management).
 </li>
 <li>
 Creative thinking with a good sense of visual storytelling.
 </li>
 <li>
 Ability to manage multiple brands and deadlines.
 </li>
 <li>
 Strong communication and analytical skills.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Media, or a related field.
 </li>
 <li>
 
 3&ndash;5 years of experience
 
 in social media management, preferably in a digital marketing or creative agency.
 </li>
 <li>
 Proven experience handling multiple brand accounts and executing end-to-end social strategies.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Work with a creative and fast-paced 360&deg; digital marketing team.
 </li>
 <li>
 Opportunity to manage top-tier brands and diverse industries.
 </li>
 <li>
 Encouraging an environment for creativity, innovation, and learning.
 </li>
 </ul>
 
 
</div>

Associate - Social Media Marketing

<div>
 
 
 Junior Associate - Graphic Designer
 
 
 
 
 
 
 Location: Bengaluru
 
 
 Experience: 1&ndash;3 years
 
 
 Department: Creative &amp; Desig
 
 n
 
 
 
 
 
 
 
 About the Role
 
 
 
 We are looking for a creative and enthusiast
 
 ic Junior Associate &ndash; Graphic Desig
 
 ner to join our growing design team
 
 at BrandStory Digi
 
 tal. The ideal candidate should have a strong foundation in visual communication, digital design, and branding. You will work closely with senior designers and cross-functional teams to produce high-quality visual assets that elevate brand identity and digital experiences. This role is ideal for a designer eager to learn, experiment, and grow in a dynamic creative environment.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Design &amp; Execution
 
 
 <ul>
 <li>
 Create engaging and visually appealing designs for digital, print, and social media platforms.
 </li>
 <li>
 Translate briefs into creative concepts, layouts, and final deliverables.
 </li>
 <li>
 Ensure consistency with brand guidelines and attention to detail across all materials.
 </li>
 <li>
 Support senior designers in executing campaigns, branding projects, and UI/UX des
 
 i
 
 gns.
 </li>
 </ul>
 
 
 Collaboration &amp; Learning
 
 
 <ul>
 <li>
 Work closely with the content, marketing, and technology teams to bring ideas to life.
 </li>
 <li>
 Participate in brainstorming sessions and contribute creative ideas and design perspectives.
 </li>
 <li>
 Stay updated with design trends, tools, and best practices to enhance your creative skills.
 </li>
 </ul>
 
 
 Project Support
 
 
 <ul>
 <li>
 Assist in multiple ongoing design projects, ensuring timely and quality output.
 </li>
 <li>
 Prepare mockups, presentations, and visual assets for client reviews and internal meetings
 </li>
 <li>
 Manage feedback constructively and make revisions to improve final outputs.
 </li>
 </ul>
 
 
 Quality &amp; Standards
 
 
 <ul>
 <li>
 Maintain high design standards and attention to detail.
 </li>
 <li>
 Adhere to established brand systems and design processes.
 </li>
 <li>
 Contribute to the continuous improvement of creative workflows and documentation.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Competencies
 
 
 <ul>
 <li>
 Strong portfolio showcasing creativity and design thinking in branding, UI/UX, or digital compaigns
 </li>
 <li>
 Proficiency in design tools
 
 such as Adobe Creative Suite (Photoshop, Illustrator,
 
 In
 
 Desig
 
 n), Fi
 
 gma, and Afte
 
 r Effects(a plus).
 </li>
 <li>
 Understanding of layout, color theory, typography, and basic user-centered design principles
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Strong attention to detail and an eagerness to learn and grow in a fast-paced environment.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s
 
 degree in Design, Fine Arts, Visual Com
 
 munication, or a related field.
 </li>
 <li>
 
 1&ndash;3 years of
 
 experience in digital design, branding, or creative agencies
 </li>
 <li>
 Experience collaborating in multidisciplinary teams and working on multiple design projects.
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Opportunity to work with a talented and supportive cre
 </li>
 <li>
 ative team.Exposure to diverse projects and top-tier clients across
 </li>
 <li>
 industries.A culture that values creativity, innovation, and professio
 </li>
 <li>
 nal growth.Competitive compensation and clear career growth pathways.
 </li>
 </ul>
 
 
</div>

Junior Associate - Graphic Designer

PwC Acceleration Center India

<div>
 At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In studio and media production at PwC, you will work within an organisation to produce various types of media content, such as videos, podcasts, graphics, and animations. You will collaborate with other departments to understand their needs and deliver high-quality solutions that align with the organisation's brand and vision. You may also manage the technical aspects of the production process, such as equipment, software, and platforms.
 
 
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 
 
 </li>
 </ul>
 The Opportunity
 
 
 When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you&rsquo;ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You&rsquo;ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.
 
 
 As part of the Studio and Media Production team you will design and produce visually stunning graphics and animations. As an Associate you will engage in creative projects, utilizing your skills in video editing and design to bring concepts to life. This position provides an exciting opportunity to work independently and collaboratively, pushing the boundaries of creativity in a dynamic environment.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Design and produce visually appealing graphics and animations
 </li>
 <li>
 Engage in creative projects that utilize video editing and design skills
 </li>
 <li>
 Collaborate with team members to bring concepts to fruition
 </li>
 <li>
 Work independently and as part of a team in a dynamic setting
 </li>
 <li>
 Explore new techniques to push creative boundaries
 </li>
 <li>
 Contribute to the development of project timelines and deliverables
 </li>
 <li>
 Maintain elevated standards of quality in every visual content
 </li>
 <li>
 Stay updated on industry trends and proven practices
 
 
 </li>
 </ul>
 What You Must Have
 
 
 <ul>
 <li>
 Bachelor's Degree
 </li>
 <li>
 2 year of experience
 </li>
 <li>
 Oral and written proficiency in English required
 
 
 </li>
 </ul>
 What Sets You Apart
 
 
 <ul>
 <li>
 Bachelor's degree in multimedia or equivalent
 </li>
 <li>
 Skilled in Adobe Creative Suite, especially After Effects
 </li>
 <li>
 Demonstrating impactful video, animation, and design portfolio
 </li>
 <li>
 Excelling in creative visualization and motion graphics
 </li>
 <li>
 Possessing out-of-the-box creative thinking
 </li>
 <li>
 Adapting to new design technologies
 </li>
 <li>
 Working independently with minimal supervision
 </li>
 <li>
 Communicating effectively in both written and verbal forms
 </li>
 <li>
 Additional experience in UX/UI and brand/media platforms
 </li>
 </ul>
</div>

Graphic Designer (Video/ Animation)- Associate 2

Razorpay

<div>
 
 Razorpay powers how India moves money &mdash; the tech behind millions of founders, startups, and businesses building what&rsquo;s next.
 
 
 But we&rsquo;re not just a fintech company. We&rsquo;re a storytelling engine for India&rsquo;s builder culture.
 
 
 From Razorpay (the brand) to Razorbae (our internet alter ego), we make startup life, money talk, and founder chaos actually fun to follow.
 
 
 We&rsquo;ve built India&rsquo;s most founder-loved brand &mdash; and now, we want someone who can make it even louder online.
 
 
 
 
 
 We&rsquo;re looking for an Associate, Social Media Marketing professional who&rsquo;s built different &mdash; someone who scrolls till 3 AM, saves trends before they trend, and can smell a viral moment before it drops.
 
 
 You&rsquo;ll help run Razorpay and Razorbae&rsquo;s entire social world &mdash; mixing founder culture, fintech smarts, and pure internet energy.
 
 
 Think of it as being part editor, part trend hunter, part chaos-architect.
 
 
 If you&rsquo;ve ever thought &ldquo;I could&rsquo;ve done that post better,&rdquo; this is your shot to prove it.
 
 
 
 
 
 
 What You&rsquo;ll Actually Do
 
 
 <ul>
 <li>
 Run Razorpay + Razorbae on Insta, LinkedIn, X, and YouTube Shorts &mdash; daily.
 </li>
 <li>
 Find trends before the trend accounts do. Re-spin them for startups, founders, and the Razorpay universe.
 </li>
 <li>
 Write captions that sound like a person, not a press release.
 </li>
 <li>
 Drop memes, reels, and threads that get people talking.
 </li>
 <li>
 Be in brainstorms, and maybe on camera when the vibe&rsquo;s right.
 </li>
 <li>
 Team up with editors and designers to turn ideas into scroll-stoppers.
 </li>
 <li>
 Use AI tools to draft, caption, remix, and move fast.
 </li>
 <li>
 Track what hits, tweak what doesn&rsquo;t, and keep experimenting.
 </li>
 <li>
 Basically: keep Razorpay in people&rsquo;s feeds and heads.
 </li>
 </ul>
 
 
 
 
 
 Who You Probably Are
 
 
 <ul>
 <li>
 1&ndash;2 years into the game (college, freelance, meme page, side hustle &mdash; all good).
 </li>
 <li>
 You&rsquo;ve made stuff &mdash; posts, reels, memes, edits &mdash; that
 
 actually worked.
 
 </li>
 <li>
 You live online: Reels, Shorts, Threads, Substack, maybe even Reddit.
 </li>
 <li>
 You get why something blows up, not just how.
 </li>
 <li>
 You write like a human and think like a creator.
 </li>
 <li>
 You&rsquo;re comfortable being on-camera and unfiltered.
 </li>
 <li>
 You&rsquo;re allergic to &ldquo;corporate social media.&rdquo;
 </li>
 </ul>
 
 
 
 
 
 Bonus Points If
 
 
 <ul>
 <li>
 You&rsquo;ve grown a page, brand, or creator account.
 </li>
 <li>
 You&rsquo;ve gone viral (or know exactly how you would).
 </li>
 <li>
 You know your way around CapCut, Canva, ChatGPT, Runway, OpusClip.
 </li>
 <li>
 You think &ldquo;content calendar&rdquo; is just a fancy word for &ldquo;moment radar.&rdquo;
 </li>
 </ul>
 
 
 
 
 
 Why You&rsquo;ll Love It
 
 
 
 You&rsquo;ll be part of a small, dangerous team that runs one of India&rsquo;s boldest brands. No approvals that kill ideas. No endless decks. Just ideas &rarr; edits &rarr; posts &rarr; feedback &rarr; do it again, better.
 
 
 If you&rsquo;re hungry, restless, and obsessed with how the internet moves &mdash; come build the next wave of brand storytelling with us.
 
 
 
 
 
 
 Location :
 
 Bangalore (On-site, 5 days a week)
 
 
 
</div>

Associate, Social Media Marketing

Reliance Vision Express Private Limited

<div>
 
 
 Job Title:
 
 Head &ndash; Marketing &amp; VM
 
 
 
 Brand:
 
 Vision Express
 
 
 
 
 
 
 Role:
 
 Head - Marketing is responsible for Strategizing &amp; Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Develop Strategy
 </li>
 <li>
 Retail Marketing
 </li>
 <li>
 Brand Collaboration
 </li>
 <li>
 Marketing &amp; Events Project Management
 </li>
 <li>
 Digital Marketing
 </li>
 <li>
 Visual Merchandising
 </li>
 </ul>
 
 
 
 
 
 Develop Strategy
 
 
 <ul>
 <li>
 Building and implementing the strategy &ndash; brand architecture, identity definition and guidelines
 </li>
 <li>
 To develop and execute customer acquisition and retention strategy
 </li>
 <li>
 Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
 </li>
 <li>
 Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 </ul>
 
 
 
 
 
 Retail Marketing
 
 
 
 
 
 <ul>
 <li>
 Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups &amp; partner deals, local influencer associations, events and digital marketing
 </li>
 <li>
 Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
 </li>
 <li>
 Lead front end retail initiatives with an objective of driving walk ins &ndash; styling sessions, pop ups, previews etc
 </li>
 <li>
 Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
 </li>
 </ul>
 
 
 
 
 
 Brand Collaborations
 
 
 
 
 
 <ul>
 <li>
 Marketing &amp; relationship manager for RBL brands and design partners
 </li>
 <li>
 Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
 </li>
 <li>
 Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward
 </li>
 <li>
 Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Marketing &amp; Events Project Management
 
 
 
 
 
 <ul>
 <li>
 Spearhead key marketing initiatives, events and in close liaison with the digital &amp; content, business, VM and retail teams. Create launch and promotion strategy for collections, products &amp; marketing events using a suitable marketing mix of offline and online marketing tools.
 </li>
 <li>
 Drive Marketing Strategy and calendar
 </li>
 <li>
 Event Management
 </li>
 <li>
 Manage the marketing event calendar on a monthly, quarterly and annual basis, segregated by retail stores &amp; business verticals
 </li>
 <li>
 Develop the event matrix using a mix of experiential &amp; thought leadership events along with retail &amp; tactical events to drive both brand positioning and customer metrics
 </li>
 <li>
 Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business &amp; event objectives
 </li>
 <li>
 Liason with the digital &amp; content team on all offline events to develop targeted digital marketing strategies
 </li>
 <li>
 Drive targeted customer footfalls and new customer acquisition for all marketing projects
 </li>
 </ul>
 
 
 
 
 
 Digital Marketing
 
 
 <ul>
 <li>
 Ideate &amp; execute shoots of various nature such as Campaign shoot as required for a campaign
 </li>
 <li>
 Managing digital media budgets, earned media, targeting and tracking ROI
 </li>
 <li>
 Identify potential alliances and develop relationships with influencers who have the potential to grow the brand&rsquo;s circle of influence and network
 </li>
 </ul>
 
 
 
 
 
 Visual Merchandising
 
 
 
 
 
 <ul>
 <li>
 To create the VM blueprint for the brand
 </li>
 <li>
 Overall VM planning &amp; management.
 </li>
 <li>
 Season-aligned VM implementation.
 </li>
 <li>
 Planogramming and store communication.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Abilities:
 
 
 <ul>
 <li>
 Demonstrate strong business understanding with flair for fashion retailing.
 </li>
 <li>
 Self-starter, exceptional communicator and good at interpersonal skills
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels
 </li>
 <li>
 Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels
 </li>
 <li>
 You have demonstrated ability to use data to develop and measure marketing programs
 </li>
 <li>
 An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
 </li>
 <li>
 You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Education &amp; Experience Required:
 
 
 <ul>
 <li>
 A Bachelors or post-graduate degree from a premier B School or fashion school or arts in marketing or related field
 </li>
 <li>
 Min. 10 years of experience with a minimum of 5 years of experience in Retail/consumer industry with exposure to digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
 </li>
 </ul>
 
 
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Head Marketing & Visual Merchandising

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