audience development manager

Sony Music Entertainment

<div></div><div><div>Marketing</div><div></div><div>
New York</div></div>
 <div><h2 class="jobSectionHeader">About The Orchard:</h2>
<div>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard&rsquo;s comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</div>

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.

Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You&rsquo;ll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.

Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.
<h2 class="jobSectionHeader">
What you'll do:</h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader">First-Party Data Acquisition Strategy</h3>
<ul><li>Partnering closely with our Marketing Strategists, you&rsquo;ll lead the day-to-day development and execution of strategies that grow artists&rsquo; first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader">Campaign Execution &amp; Optimization</h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader">E-Commerce &amp; Revenue Growth</h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader">Audience Insights, Measurement &amp; Reporting</h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader">Tools, Technology &amp; Innovation</h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader">Cross-Functional Collaboration &amp; Education</h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader">Who you are:</h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader">What we give you:</h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<div>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</div><div><div><div>
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.</div><div>
New York Pay Range</div><div>
$85,000&mdash;$100,000 USD</div></div></div></div>

Associate Director, Audience Development - The Orchard

NBCUniversal

<div>Company Description 
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations &amp; Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. 
Job Description 
ABOUT GLOBAL TV DISTRIBUTION
NBCUniversal Global TV Distribution (GTVD) is responsible for the sales and distribution of NBCUniversal product to all forms of television and streaming platforms in over 200 territories across the globe. This includes a rich library of more than 6,000 feature films and 170,000 television episodes, including current and classic titles, non-scripted programming, sports, news, animation, long-form and short-form programming, and locally produced content from around the world. 
ROLE OVERVIEW
The Director of Audience Development will define and lead the strategy to grow audiences and maximize revenue across NBCUniversal&rsquo;s portfolio of wholly owned social and digital channels on YouTube, Facebook, Snapchat, and TikTok. This is a highly commercial role, requiring a strong entrepreneurial mindset and a proactive approach to identifying new revenue opportunities, optimizing content performance, and scaling audience growth across platforms. A core focus of the role will be the management and expansion of a portfolio of conflict-driven daytime talk shows (including Jerry Springer, Maury, Steve Wilkos, and Karamo), leveraging deep content libraries to drive engagement, monetization, and long-term audience growth across platforms. This role is accountable for delivering annual revenue targets set by GTVD, ensuring the portfolio is optimized for monetization, platform performance, and audience scale. 
RESPONSIBILITIES<ul><li>
Overarching responsibility for the programming of YouTube, Facebook, Snapchat and TikTok channels across the portfolio of conflict-driven daytime talk shows.</li><li>
Lead a team of Associate Content Producers to deliver on Ad-Supported Video on Demand (AVOD) team commercial goals, and lay a framework of management best practice for lead managers to follow.</li><li>
Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.</li><li>
Report insights to and create presentation decks for internal and external stakeholders.</li><li>
Collaborate with sales teams to assist in the pitching of direct ad-sales campaigns.</li><li>
Produce best practice and training guides for new starters.</li><li>
Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.</li><li>
Macro analysis of AVOD data, including YouTube analytics and other data sources.</li><li>
Ensure channels adhere to YouTube best practice, NBCU company policy and quality/brand requirements.</li><li>
Remain consistently up to date with YouTube and other platform developments, trends and training.</li></ul> 
Qualifications 
DESIRED CHARACTERISTICS<ul><li>
Bachelor&rsquo;s degree or higher in digital marketing, marketing, media or other related fields.</li><li>
At least ten years&rsquo; YouTube channel management experience, together with YouTube certification.</li><li>
Strong leadership skills, with at least three years&rsquo; experience managing a team of three or more employees.</li><li>
Demonstrable passion for the online video space, particularly successful YouTube brands, channels and creators.</li><li>
Expertise in social media optimization tactics and growing online communities.</li><li>
In-depth knowledge of YouTube Content ID.</li><li>
Experience of working within YouTube content owners and Facebook business managers.</li><li>
Experience of managing internal and external stakeholders within a matrixed environment.</li><li>
Strong writing and presentation skills.</li><li>
Ability to process large data sets across a number of platforms, particularly YouTube analytics and Power BI.</li><li>
Proficiency with efficiency platforms such as Airtable, as well as the suite of Microsoft Office products.</li><li>
A strong knowledge of and familiarity with the world&rsquo;s biggest social video platforms.</li></ul> 
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $130,000 - $160,000 (bonus eligible) 
Additional Information 
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.</div>

Director, Audience Development

Sinclair Broadcast Group

<div>The Director of Development &amp; Production is a senior creative leader responsible for the development, production, and execution of premium digital-first content across Lifestyle, Food &amp; Travel, and Entertainment. This role oversees content from concept through delivery while driving creative innovation, production excellence, and audience growth across YouTube, Facebook, Instagram, TikTok, and emerging digital platforms.
The ideal candidate is an experienced creative producer with a passion for storytelling, a proven ability to develop original franchises and recurring series, and an enthusiasm for Food, Travel, and Entertainment programming. They understand how to create compelling, platform-native content that grows audiences, attracts brand partners, and elevates an established media brand.
Working closely with executive leadership, editorial, audience development, and sales teams, the Director of Development &amp; Production will lead creative development, oversee production operations, mentor production teams, and ensure every project meets the highest editorial and production standards.
Responsibilities
Creative Development &amp; Strategy
<ul><li>Lead the creative development of original digital series, recurring franchises, specials, and branded content initiatives for growing digital editorial brands including @AmazingAmericaTV and @PauseRewind.
</li><li>Identify emerging audience trends, platform opportunities, and storytelling formats that support audience growth and business objectives.
</li><li>Generate, pitch, and develop new programming concepts while evolving existing series with fresh creative approaches.
</li><li>Create series treatments, story outlines, mood boards, production decks, and presentation materials for internal stakeholders and external partners.
</li><li>Partner with leadership to build and maintain a robust content development pipeline aligned with editorial priorities and commercial opportunities.
</li></ul>Production Leadership
<ul><li>Oversee all productions from greenlight through final delivery across multiple platforms and formats.
</li><li>Direct studio and field productions, providing clear creative vision to crews, producers, editors, and on-camera talent.
</li><li>Manage creative execution throughout pre-production, production, post-production, and final approval.
</li><li>Review and approve creative materials including treatments, scripts, casting recommendations, production schedules, budgets, graphics, music, rough cuts, fine cuts, and final deliverables.
</li><li>Establish production workflows and best practices that improve efficiency while maintaining exceptional creative quality.
</li></ul>Team Leadership
<ul><li>Mentor producers, coordinators, freelance talent, editors, and production partners.
</li><li>Foster a collaborative, creative culture focused on innovation, accountability, and continuous improvement.
</li><li>Manage multiple concurrent productions while balancing priorities, deadlines, budgets, and available resources.
</li><li>Facilitate creative brainstorms with Editorial, Audience Development, and Sales teams to maximize content performance.
</li></ul>Audience Growth &amp; Optimization
<ul><li>Collaborate with Audience Development and Analytics teams to leverage performance insights and optimize future content.
</li><li>Maintain a deep understanding of platform algorithms, viewer behavior, and evolving digital consumption habits.
</li><li>Champion experimentation with new storytelling techniques, production technologies, creators, and distribution strategies.
</li></ul>Brand Partnerships &amp; Business Development
<ul><li>Work closely with branded content and sales teams to develop premium sponsorship opportunities that seamlessly integrate advertiser objectives while maintaining editorial integrity.
</li><li>Cultivate relationships within the tourism, hospitality, culinary, lifestyle, and entertainment industries to identify new content and partnership opportunities.
</li>Represent the company during partner meetings, industry events, production shoots, and creative presentations. 
<li>
</li></ul>Qualifications
Required
Bachelor<ul><li>'s degree in Communications, Journalism, Film, Television, Digital Media, Marketing, or a related field (or equivalent professional experience).
</li><li>7+ years of experience developing and producing original digital content for major media brands, publishers, production companies, or digital platforms.
</li><li>Demonstrated leadership experience managing creative production teams and overseeing multiple concurrent productions.
</li><li>Professional experience and genuine enthusiasm for creating Lifestyle, Food &amp; Travel, and Entertainment content.
</li><li>Proven success developing and launching original digital video series that drive audience engagement and growth.
</li><li>Extensive experience overseeing productions from concept through post-production across YouTube, Instagram, Facebook, TikTok, FAST, streaming, and emerging platforms.
</li><li>Strong creative judgment with experience providing feedback across every stage of development, production, and editorial review.
</li><li>Experience directing both studio and field productions, working with talent, creators, celebrities, and non-professional hosts.
</li><li>Strong understanding of branded content, sponsorship integrations, and advertiser collaboration.
</li><li>Exceptional organizational, communication, and project management skills.
</li></ul>Preferred
<ul><li>Experience developing creator-led programming and influencer collaborations.
</li><li>Familiarity with production management software, digital asset management systems, and content performance analytics.
</li>Experience managing production budgets, vendor negotiations, and resource planning. 
<li>
</li></ul>Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law. 
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net . 
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk. 
The base salary compensation range for this role is $110,000 to $150,000. This role also may be eligible for a quarterly bonus based on individual performance Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.</div>

Director of Development & Production, Digital Programming

Simcoe IT

Job Title: Performance Marketing Specialist (Paid Lead Gen / US SMB Market)Role OverviewWe are looking for a data-driven, growth-oriented Performance Marketing Specialist to take full ownership of our paid lead generation campaigns. In this role, you will strategize, launch, optimize, and scale paid acquisition funnels across Meta, Google, and TikTok.Key ResponsibilitiesPaid Campaign Strategy &amp; ExecutionMulti-Channel Management: Plan, build, and optimize paid lead generation campaigns across Meta (Facebook/Instagram), Google Ads (Search, Performance Max, YouTube), and TikTok.Audience Targeting: Define and build precise audience segments, lookalikes, and custom retargeting pools tailored to the US consumer/business market.Budget Optimization: Allocate and shift ad spend dynamically based on performance metrics to maximize ROAS (Return on Ad Spend) and minimize CPL (Cost Per Lead).Funnel Architecture &amp; Lead NurturingLead Magnet Strategy: Collaborate on creating and deploying high-converting lead magnets (e.g., ebooks, templates, webinars, quizzes) that attract high-intent prospects.Post-Click Optimization: A/B test landing pages and lead forms to improve conversion rates (CR).Data, Tracking &amp; CRM ManagementFunnel Tracking: Set up and maintain robust conversion tracking (Meta Pixel, Google Tag Manager, Conversion API) to ensure clean attribution.CRM Integration: Manage the seamless flow of leads from ad platforms into our CRM, ensuring proper tagging, segmentation, and lead scoring.Reporting: Maintain weekly and monthly performance dashboards tracking core KPIs: Impressions, CTR, CPL, Lead-to-Opportunity conversion rate, and CAC (Customer Acquisition Cost).Required Experience &amp; QualificationsExperience: 1-3 years of hands-on performance marketing experience, with a strict focus on lead generation for small businesses (SMBs) in the US market.Platform Mastery: Proven, deep execution experience inside Meta Ads Manager, Google Ads Manager, and TikTok Ads Manager. (Be ready to share anonymized case studies or account structures).The Tech Stack:Ad Management &amp; Attribution: Google Tag Manager (GTM), Google Analytics 4 (GA4), and platform-native pixels.CRMs &amp; Automation: Hands-on experience with modern CRMs and automation tools like HubSpot, ActiveCampaign, GoHighLevel, or Salesforce, alongside Zapier for custom integrations.Funnel Literacy: Deep understanding of direct-response copywriting, consumer psychology, and how to structure an email nurturing sequence that actually converts.US Market Nuance: A strong grasp of US consumer behavior, cultural nuances, and timezone alignment for campaign scheduling.Core KPIs for This RoleCost Per Lead (CPL) (Quality-adjusted)Lead-to-Opportunity Conversion RateCustomer Acquisition Cost (CAC)Ad Spend Efficiency (ROAS / MER)Pay: From Rs80,000.00 per monthApplication Question(s):<ul><li>Do you have experience with Performance Marketing ?</li><li>Do you have experience with leads generations and in GHL?</li><li>Do you have experience of ads running in USA Marketing ?</li></ul>Work Location: In person

Performance Marketer

Universities Page

We are looking for a skilled and results-driven Meta Ads Specialist to manage and optimize Facebook &amp; Instagram advertising campaigns focused on lead generation.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook &amp; Instagram) Ads campaigns for lead generation.</li><li>Develop effective ad strategies to generate high-quality leads.</li><li>Create and test different ad creatives, copy, audiences, and campaign structures.</li><li>Monitor campaign performance and optimize ads to improve CPL (Cost Per Lead), lead quality, and conversion rates.</li><li>Conduct audience research and targeting for relevant customer segments.</li><li>Set up and manage Meta Pixel, Conversions API, and tracking where required.</li><li>Analyze campaign data and prepare regular performance reports.</li><li>Continuously test and implement new strategies to improve ROI and lead generation results.</li><li>Coordinate with the sales team to ensure effective lead follow-up and conversion.</li></ul>Requirements:<ul><li>Minimum Bachelor's degree required.</li><li>Proven experience as a Meta Ads Specialist / Facebook Ads Specialist.</li><li>Strong experience in lead generation campaigns.</li><li>Good understanding of Meta Ads Manager, audience targeting, retargeting, and campaign optimization.</li><li>Experience with lead generation is highly preferred.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to manage advertising budgets and achieve performance targets.</li><li>Knowledge of tracking, analytics, and conversion optimization.</li></ul>Salary &amp; Benefits:<ul><li>Competitive Salary </li><li>Performance-based rewards</li><li>Career growth opportunities</li><li>Professional working environment</li></ul>Interested candidates can share their CVs on WhatsApp: 0311 49998274Pay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Meta Ads Specialist

CVS Health

<div>We&rsquo;re building a world of health around every individual &mdash; shaping a more connected, convenient and compassionate health experience. At CVS Health&reg;, you&rsquo;ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger &ndash; helping to simplify health care one person, one family and one community at a time.
The Senior Manager, Paid Social &amp; Search Marketing is responsible for leading the strategy, execution, optimization, and growth of paid social and social search marketing programs that drive demand generation, customer acquisition, engagement, and conversion. This role serves as the bridge between hands-on campaign management and strategic media leadership, translating business objectives into full-funnel paid media strategies across major social platforms and social search environments.
The position partners closely with marketing, creative, analytics, CRM, loyalty, influencer, and agency teams to maximize campaign performance, leverage audience and customer insights, and deliver measurable business outcomes. The Senior Manager is also responsible for advancing testing and innovation, integrating paid social with broader marketing efforts, and developing talent while fostering a culture of performance excellence and continuous improvement.
Are you passionate about building brands, accelerating business growth, and connecting with consumers through innovative social and search experiences? CVS Health is building a world-class Social &amp; Search Marketing organization focused on transforming how customers discover, engage with, and choose CVS across digital platforms.
The ideal candidate is a strategic and results-driven paid media leader with 5&ndash;7 years of experience in paid social, performance marketing, digital media, or social search. They possess deep expertise across major social advertising platforms and have a proven ability to develop, execute, and optimize full-funnel campaigns that drive measurable business outcomes. The candidate combines strong analytical capabilities with creative thinking, leveraging audience insights, testing methodologies, and performance data to continuously improve results. They are a collaborative leader who excels at influencing cross-functional stakeholders, partnering with creative and analytics teams, and mentoring talent within a fast-paced, highly matrixed environment. Experience integrating paid social with search marketing strategies, first-party data activation, influencer content amplification, and advanced marketing measurement approaches is highly desirable.
The ideal candidate is a data-driven marketing leader who understands how to balance strategic planning with hands-on execution. They are equally comfortable discussing business strategy with senior leadership, developing audience and investment recommendations, evaluating creative performance, and optimizing campaigns for efficiency and growth. They bring strong business acumen, exceptional communication skills, and a passion for innovation, testing, and continuous improvement.<ul><li>
Demonstrated success leading paid social and social search programs.</li><li>
Expertise managing campaigns across major social advertising platforms.</li><li>
Strong analytical mindset with experience translating data into business decisions.</li><li>
Ability to develop audience strategies utilizing first-party and platform data.</li><li>
Experience leading testing, optimization, and performance measurement initiatives.</li><li>
Strong partnership skills across creative, analytics, CRM, loyalty, brand, and agency teams.</li><li>
Experience managing agencies, projects, and team members.</li><li>
Excellent communication, storytelling, and presentation skills.</li><li>
Ability to thrive in a fast-paced, performance-driven environment.</li><li>
Passion for innovation, experimentation, and continuous learning.</li></ul>
Essential Qualifications and Functions:<ul><li>
5&ndash;7 years of experience in paid social, performance marketing, digital media, or social search.</li><li>
Hands-on expertise across major social advertising platforms.</li><li>
Experience developing and managing full-funnel paid media strategies.</li><li>
Strong campaign optimization, budget management, and performance marketing expertise.</li><li>
Experience with paid social and search marketing integration.</li><li>
Strong analytical, reporting, and data interpretation skills.</li><li>
Experience partnering with creative teams to develop performance-focused content.</li><li>
Ability to build audience targeting and segmentation strategies.</li><li>
Strong communication, presentation, and stakeholder management skills.</li><li>
Experience leading projects, agencies, or team members in a marketing environment.</li></ul>
Preferred Qualifications:<ul><li>
Experience within retail, healthcare, or other consumer-facing industries.</li><li>
Experience leveraging CRM and first-party customer data for audience activation.</li><li>
Knowledge of marketing measurement methodologies, including MMM, MTA, and incrementality testing.</li><li>
Experience with influencer marketing, creator partnerships, and content amplification.</li><li>
Familiarity with influencer whitelisting, usage rights, and brand safety practices.</li><li>
Experience working within complex, highly matrixed organizations.</li><li>
Demonstrated success leading integrated paid media programs across multiple channels.</li></ul>
Education<ul><li>
Bachelor's degree preferred; high school diploma or GED required.</li></ul>
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00 
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company&rsquo;s equity award program. 
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. 
This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. 
Additional details about available benefits are provided during the application process and on Benefits Moments. 
We anticipate the application window for this opening will close on: 08/19/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.</div>

Sr. Manager, Paid Social & Search

Prime Metal Buildings & Components

<div>JOB TITLE: WordPress Developer &amp; Digital Marketing Specialist
DEPARTMENT: Marekting
LOCATION: Dublin, TX
PAY: Pay is negotiable based on experience
BENEFITS: Benefits include a full health insurance policy that is 100% covered by Prime, a 50% matching 401(k) package, and a $25,000 life insurance policy. Comprehensive dental, vision and supplemental life insurance options are also available. PTO is available after 6 months. 7 paid holidays.
SUMMARY: We're looking for a talented WordPress Developer &amp; Digital Marketing Specialist to help build, maintain, and grow our online presence. This role combines front-end and back-end WordPress development with digital advertising strategy and execution. The ideal candidate is equally comfortable building custom WordPress functionality and optimizing digital marketing campaigns that generate measurable results.
DUTIES AND RESPONSIBILITIES:
<ul><li>WordPress Development
<ul><li>Develop and maintain custom WordPress websites</li>
<li>Build responsive, user-friendly pages and landing pages</li>
<li>Customize themes and plugins</li>
<li>Troubleshoot website issues and optimize performance</li>
<li>Integrate third-party tools, CRMs, and APIs</li>
<li>Maintain website security, backups, and updates</li>
<li>Improve SEO, Core Web Vitals, and page speed</li>
<li>Configure forms, tracking, and conversion events</li>
</ul></li><li>Digital Marketing
<ul><li>Create, manage, and optimize Google Ads campaigns</li>
<li>Build display and remarketing campaigns</li>
<li>Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools</li>
<li>Configure conversion tracking and attribution</li>
<li>Develop audience targeting and geofencing campaigns</li>
<li>Manage PPC budgets and optimize ROI</li>
<li>Conduct keyword research and competitive analysis</li>
<li>Produce monthly reports with actionable insights</li>
</ul></li></ul>QUALIFICATIONS:
<ul><li>3+ years of WordPress development experience</li>
<li>WordPress theme and plugin development</li>
<li>WooCommerce experience is a plus</li>
<li>Google Ads certification preferred</li>
<li>Experience with:</li>
<li>Google Ads</li>
<li>Google Analytics 4 (GA4)</li>
<li>Google Tag Manager</li>
<li>Meta Ads Manager</li>
<li>Conversion tracking</li>
<li>Display advertising</li>
<li>Remarketing</li>
<li>Geofencing platforms</li>
<li>Strong understanding of SEO best practices</li>
<li>Experience with website performance optimization</li>
</ul>
COMPETENCIES:
<ul><li>Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.</li>
<li>Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.</li>
<li>Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.</li>
<li>Initiative - Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.</li>
<li>Safety and Security - Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions; Uses equipment and materials properly.</li>
</ul>
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements. Nothing in this job description restricts management&rsquo;s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</div>

WordPress Developer Digital Marketing Specialist

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