b2b marketing manager

CMC Markets

<div></div><div><div>CMC Markets is seeking an experienced and commercially driven B2B Marketing Manager to lead our institutional marketing strategy in Dubai. This is a pivotal role focused on driving engagement, generating qualified leads, and strengthening our institutional pipeline across the region.</div><div></div><div>
Working closely with Sales, PR and Group Marketing, you will deliver targeted regional campaigns, develop thought-leadership content, manage high-impact industry events, and elevate our institutional brand presence across digital and earned media channels. You will take ownership of campaign performance, budget management and competitor analysis, ensuring all activity aligns with brand standards and commercial objectives.</div><div></div><div>
This role offers the opportunity to shape and grow CMC Markets&rsquo; institutional presence in the Middle East within a dynamic, performance-driven environment.</div><div></div><div>
ROLE AND RESPONSIBILITIES</div><ul><li><div>
Create, deliver and manage the institutional marketing communications strategy to drive engagement and qualified leads, building and nurturing a healthy pipeline of new opportunities.</div></li><li><div>
Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions</div></li><li><div>
Develop a content marketing plan using consumer insights to position CMC Markets as a thought leader for the industry</div></li><li><div>
Deliver the calendar of institutional event activities from booking through to implementation</div></li><li><div>
Manage the B2B social media channels &amp; build the online profiles of our institutional sales team</div></li><li><div>
Drive awareness of CMC Markets institutional offering through earned media exposure, working closely with our PR consultant</div></li><li><div>
Work with group marketing to ensure all activity is executed in line with brand guidelines</div></li><li><div>
Manage the monthly institutional Marketing spend, ensuring alignment with the allocated budget</div></li><li><div>
Monitor and analyse campaign performance, providing monthly reporting to the Head of Marketing &amp; Head of Connect Sales &amp; Account Management Middle East</div></li><li><div>
Conduct regular analysis on competitor activity</div></li><li><div>
Maintain personal/professional development to meet the changing demands of the role, including all relevant regulatory and legislative training</div></li><li><div>
When dealing with all customers, clients or colleagues ensure that we provide a clear, fair and consistent high-quality service that presents a professional and positive image of CMC Markets</div></li><li><div>
Take all reasonable steps to ensure appropriate confidentiality</div></li><li><div>
Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.</div></li></ul><div></div><div>
KEY SKILLS AND EXPERIENCE</div><div>
Essential criteria</div><ul><li><div>
Previous experience of directly managing B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results</div></li><li><div>
Expert in creating successful B2B brand awareness, demand and lead generation campaigns across the marketing mix, including events, paid media channels, content, social media and performance marketing.</div></li><li><div>
Demonstrated experience working with performance insights (i.e. LinkedIn, AdWords, Twitter)</div></li><li><div>
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions</div></li><li><div>
Strong financial and business acumen</div></li><li><div>
Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines.</div></li><li><div>
Work with marketing suppliers and agencies, ensuring the company is getting value from its investments</div></li><li><div>
Adept at setting up B2B CRM processes and using marketing engagement platforms, data visualisation and / or digital analytics tools to create, evaluate and analyse campaigns.</div></li><li><div>
Ability to manage multiple projects, strong attention to detail</div></li><li><div>
Comfortable working across time zones, geographies and with globally interspersed teams, collaborating on projects with great interpersonal communications skills.</div></li></ul><div></div><div>
Desirable criteria</div><ul><li><div>
Experience of working in a FinTech organisation</div></li></ul><div></div><div>
CMC Markets is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.</div></div>

B2B Marketing Manager

Salt

<div>
 <p>
  <strong>
   Job Title: Senior Marketing Manager/Head of Marketing (B2B)
  </strong>
 </p>
 <p>
  <strong>
   Location: Dubai, UAE
  </strong>
 </p>
 <p>
  <strong>
   Industry: Fintech
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  B2B Senior Marketing Manager (with strong progression opportunity to Head of Marketing)
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a senior B2B marketing leadership role within a high-growth fintech organization, offering significant scope and clear potential to progress rapidly into a Head of Marketing position.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will lead the global marketing strategy and execution to position the company as a market leader within fintech, digital assets, FX, and trading infrastructure. The role focuses on building brand authority, driving institutional client acquisition, strengthening partner ecosystems, and enabling sustainable, compliant growth aligned with evolving regulatory frameworks.
 </p>
 <p>
  Working closely with the executive team, product, sales, and technology functions, you will ensure marketing strategy directly supports commercial objectives and long-term enterprise value.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities
 </p>
 <p>
  Strategic Marketing Leadership
 </p>
 <ul>
  <li>
   Define and execute the global B2B marketing strategy and roadmap aligned to business growth targets.
  </li>
  <li>
   Translate commercial objectives into actionable marketing plans that drive pipeline, revenue, and market expansion.
  </li>
  <li>
   Align marketing with product, sales, and leadership to ensure integrated execution.
  </li>
  <li>
   Identify new opportunities across digital assets, FX, and trading infrastructure to support expansion.
  </li>
 </ul>
 <p>
  Brand Positioning and Corporate Identity
 </p>
 <ul>
  <li>
   Develop a differentiated brand positioning tailored to institutional clients, partners, and regulators.
  </li>
  <li>
   Oversee messaging frameworks and ensure consistent representation across all regions and channels.
  </li>
  <li>
   Strengthen reputation as a trusted, compliant, and innovative fintech provider.
  </li>
 </ul>
 <p>
  Demand Generation and Growth Marketing
 </p>
 <ul>
  <li>
   Build and scale a data-driven demand generation engine targeting institutional and B2B audiences.
  </li>
  <li>
   Lead performance marketing, content strategy, funnel optimization, and account-based marketing initiatives.
  </li>
  <li>
   Implement marketing automation, analytics, and attribution models to measure ROI and accelerate pipeline growth.
  </li>
  <li>
   Drive lifecycle marketing strategies to enhance retention and product adoption.
  </li>
 </ul>
 <p>
  Global Communications and Industry Presence
 </p>
 <ul>
  <li>
   Lead corporate communications, media strategy, and thought leadership initiatives.
  </li>
  <li>
   Develop proactive PR strategies across financial, fintech, and technology media.
  </li>
  <li>
   Represent the company at global industry events and conferences.
  </li>
  <li>
   Manage reputation and crisis communication planning.
  </li>
 </ul>
 <p>
  Partnerships and Ecosystem Development
 </p>
 <ul>
  <li>
   Strengthen strategic relationships with exchanges, liquidity providers, technology partners, and regulatory stakeholders.
  </li>
  <li>
   Lead co-marketing initiatives to expand reach and credibility.
  </li>
  <li>
   Develop executive-level thought leadership content including whitepapers and research reports.
  </li>
 </ul>
 <p>
  Team Leadership and Operational Excellence
 </p>
 <ul>
  <li>
   Build and mentor a high-performing marketing team with clear KPIs and performance frameworks.
  </li>
  <li>
   Establish scalable marketing processes and reporting structures.
  </li>
  <li>
   Manage global marketing budgets to ensure efficient allocation and measurable impact.
  </li>
  <li>
   Foster a culture of accountability, innovation, and data-driven decision making.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Requirements
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, or related field.
  </li>
  <li>
   10+ years of marketing experience with at least 5 years in a leadership capacity, ideally within fintech, crypto, or financial services.
  </li>
  <li>
   Strong understanding of fintech markets, B2B customer dynamics, and regulatory considerations.
  </li>
  <li>
   Proven success in delivering growth-focused, data-driven marketing strategies.
  </li>
  <li>
   Expertise in digital marketing tools, analytics platforms, and marketing automation systems.
  </li>
  <li>
   Excellent leadership, communication, and stakeholder management skills.
  </li>
  <li>
   Strong commercial acumen with the ability to translate data into strategic action.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  This role offers huge potential for rapid progression into a Head of Marketing position as the organization continues to scale globally.
 </p>
 <p>
 </p>
</div>


B2B Senior Marketing Manager

The Clorox Company

<div><div>Clorox is the place that&rsquo;s committed to growth &ndash; for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. <div>#CloroxIsThePlace</div></div><div></div><div>
Your role at Clorox:</div><div></div>
As an Associate Marketing Manager, Customer Marketer, in the Clorox Professional Business Unit (the B2B Business within the Clorox Company), you will have the opportunity to drive strategic initiatives with Leading Edge Customers (LECs) in the healthcare vertical and execute programs that deliver on our Public Health purpose &ndash; to champion a cleaner and healthier world where everyone thrives. This position reports to the Healthcare Brand Manager within the Customer Marketing Team in the CloroxPro Business Unit.<br>
The Associate Marketing Manager (AMM), Customer Marketing will develop Customer Marketing strategies and programs for the Clorox Professional B2B Business Unit (CloroxPro) as a member of the Customer Marketing team. The AMM will partner with Customer and Field Sales teams to deliver integrated business plans based on strong insights. The AMM will also lead planning and execution for select healthcare trade show events and conferences (approx. 2-3 events per year). The AMM must be a proactive collaborator able to partner closely with Sales, Brand Engagement, Product Management, and other cross-functional teams to drive Healthcare portfolio strategies and growth. This position requires direct interaction with and presentations to key customers and distributors.<br>
<br>
Interested but only meet some of the requirements listed? That's okay, we believe a diverse range of backgrounds and ideas are critical to our success. We believe in developing marketers who are equipped to build brands consumers love. This focus on people manifests itself in individualized development plans and on the job coaching, a growth culture focused on driving out waste and increasing agility, and rotations through roles that stretch and challenge individual capabilities.<div></div><div>
In this role, you will:</div><div></div><div>
In this role, you will:</div><ul><li>
Develop and implement B2B customer-specific marketing plans based on strong customer and vertical insights.</li><li>
Generate program ideas to drive business growth with national healthcare accounts and distributor partners, support the Field Sales organization by developing sell-in presentations and materials, product-related informational materials, digital shelf assets, and collateral for successful launches.</li><li>
Monitor and measure the accuracy, visual adherence to brand standards, and performance of these assets for future optimization while working within an assigned budget.</li><li>
Support the CloroxPro Marketing Team to ensure consistent look, tone, feel, and governance of assets and templates. The AMM will contribute to CloroxPro Marketing capability building, including processes, software, and other resources.</li></ul><div></div><div>
What we look for:</div><div>
Skills and Abilities:</div><ul><li>
Drives Results: Proven ability to meet project objectives and deliver work on time</li><li>
Strategic Mindset &amp; Thought Leadership: Ability to influence leadership, demonstrated by ability to advance ideas with direct manager</li><li>
Critical Thinking &amp; Decision Making: Comfort leveraging data to tell a compelling story and understand business health including key drivers and implications</li><li>
Consumer Insight &amp; Judgement: Demonstrates consumer/shopper empathy and curiosity</li><li>
Cultivates Innovation: Out-of-the-box thinker able to collaborate with functional experts to bring concepts to life</li><li>
Drives Engagement &amp; Values Differences:<ul><li>
Team player with ability to influence up and across organization</li><li>
Takes accountability for personal development</li><li>
Able to contribute to a purpose-driven culture that embraces IDEA (inclusion, diversity, equity, and allyship)</li></ul></li><li>
Communication: Strong written and verbal communication skills that reflect a point of view</li></ul><div></div><div>
Years and Type of Experience Required:</div><ul><li>
Industry &amp; Skill Experience: Minimum 3 years of work experience in a professional environment</li><li>
Role Experience: Prior Business to Business (B2B) Sales &amp;/or Trade / Customer Marketing / Ecommerce / Healthcare experience preferred.</li><li>
Education: Bachelor's degree in business, marketing, or a related field, MBA or MPH preferred.</li></ul><div><br>
Location Requirement</div><ul><li>
U.S. Candidates: Preference is for those candidates with a sincere interest in relocating to the Bay Area and working in the Pleasanton, CA office. Candidates must present, upon employment, proof of U.S. citizenship or legal right to regular employment in the U.S.</li><li>
In-Person: In office Tuesday, Wednesday, Thursday. For the right candidate, open to 100% remote.</li></ul><div></div><div>
Workplace type:</div>
Hybrid, Remote for right candidate<div></div><div>
Our values-based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base which is why we believe teams that reflect our consumers bring fresh perspectives, drive innovation, and help us stay attuned to the world around us. That&rsquo;s why we foster an inclusive culture where every person can feel respected, valued, and fully able to participate, and ultimately able to thrive. <div>Learn more</div>.</div><div></div><div>
[U.S.]Additional Information:</div><div>
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates&rsquo; unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits, and more.</div><div></div><div>
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.</div><div></div><div>
&ndash;Zone A: $106,700 - $204,900</div><div>
&ndash;Zone B: $97,800 - $187,900</div><div>
&ndash;Zone C: $88,900 - $170,800</div><div></div><div>
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.</div><div></div><div>
This job is also eligible for participation in Clorox&rsquo;s incentive plans, subject to the terms of the applicable plan documents and policies.</div><div></div><div>
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.</div><div></div><div>
To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.</div></div>

Clorox Professional Associate Marketing Manager, Customer Marketing

Si-ware Systems

<div><h3 class="jobSectionHeader"><b>Why this role at Si-Ware Systems</b></h3><p>
Si-Ware Systems is entering a defining phase of growth following the acquisition of NeoSpectra by BUCHI. This transition requires Si-Ware to build and scale many capabilities from scratch: from global go-to-market structures and brand positioning to demand generation engines and international channel support. All aligned with a clear and ambitious strategic direction to expand the uses of our technology in global high-tech markets.</p><p>
We are looking for a Senior Marketing Manager who wants to do more than execute campaigns. This role offers the opportunity to take ownership during a pivotal transformation phase, shape how a high-tech portfolio is positioned globally, and build a marketing engine designed to scale from the ground up.</p><p>
This is a leadership opportunity for a seasoned B2B marketer who thrives in complex, technology-driven environments and wants to play a central role in driving change, structure, and market expansion.</p><h3 class="jobSectionHeader"><b>
Role Overview</b></h3><p>
As Senior Marketing Manager, you will lead the execution, optimization, and scaling of Si-Ware&rsquo;s marketing initiatives across multiple audiences, geographies, and product lines. You will oversee campaign performance, manage internal and external resources, and ensure marketing efforts are aligned with business objectives.</p><p>
You will play a central role in strengthening brand positioning, increasing market visibility, improving lead quality, and building a scalable marketing function to support a growing portfolio. You will also drive AI-driven marketing practices, using data, automation, and predictive analytics to enhance targeting and performance. Beyond execution, you will own the transformation of marketing into a structured, performance-driven function that scales with the business.</p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><h4 class="jobSectionHeader"><b>
Marketing Strategy Execution</b></h4><ul><li>
Lead the implementation of the company&rsquo;s marketing strategy across digital and offline channels.</li><li>
Translate high-level objectives into structured campaign plans with clear timelines and deliverables.</li><li>
Oversee multi-channel campaigns including paid media, content marketing, email marketing, and events.</li><li>
Identify performance gaps and proactively introduce strategic adjustments that accelerate growth.</li><li>
Ensure consistent messaging and positioning across all touchpoints.</li></ul><h4 class="jobSectionHeader"><b>
Team Leadership &amp; Capability Development</b></h4><ul><li>
Elevate marketing from execution-focused to performance-led and strategically aligned operation.</li><li>
Lead, mentor, and develop marketing team members to ensure high performance and accountability.</li><li>
Identify capability gaps and recruit key roles to strengthen execution capacity.</li><li>
Establish clear processes, workflows, and performance standards.</li><li>
Foster a culture of ownership, collaboration, and data-driven decision-making.</li></ul><h4 class="jobSectionHeader"><b>
Performance &amp; Marketing Operations</b></h4><ul><li>
Introduce and scale AI-enabled marketing practices, including AI-driven demand generation, predictive analytics for lead scoring, and intelligent audience segmentation.</li><li>
Oversee demand generation efforts and lead quality improvement initiatives.</li><li>
Monitor and lead the optimization of key performance metrics including CPL and CAC.</li><li>
Ensure accurate reporting dashboards and regular performance reviews.</li><li>
Drive continuous optimization across campaigns and channels.</li></ul><h4 class="jobSectionHeader"><b>
Agency &amp; International Campaign Management</b></h4><ul><li>
Manage and evaluate external agencies and partners.</li><li>
Oversee localized marketing efforts in key international markets.</li><li>
Ensure brand consistency and performance standards across regions.</li><li>
Drive structured collaboration between internal teams and external partners.</li></ul><h4 class="jobSectionHeader"><b>
Cross-Functional Collaboration</b></h4><ul><li>
Work closely with Product Management and Product Marketing to align messaging and go-to-market activities.</li><li>
Collaborate with Sales and Business Development to improve lead handover and feedback loops.</li><li>
Support event strategy, prioritization, and execution in coordination with commercial teams.</li></ul><h4 class="jobSectionHeader"><b>
Brand &amp; Market Presence</b></h4><ul><li>
Strengthen Si-Ware&rsquo;s visibility in global B2B technology markets.</li><li>
Ensure marketing communications reflect the company&rsquo;s innovation, credibility, and engineering excellence.</li><li>
Build scalable programs that expand reach, audience engagement, and market authority.</li></ul><p></p><h4 class="jobSectionHeader"><b><br>
Experience &amp; Background</b></h4><ul><li>
10+ years of experience in B2B marketing.</li><li>
Experience with B2B marketing on a global scale (North America, Europe, Asia).</li><li>
Strong track record in multi-channel demand generation and campaign management.</li><li>
Proven success in managing marketing teams and external agencies.</li><li>
Strong preference for experience in high-tech, hardware, SaaS, industrial, embedded systems, or deep-tech environments.</li></ul><h4 class="jobSectionHeader"><b>
Skills &amp; Capabilities</b></h4><ul><li>
Strong leadership and people management skills.</li><li>
Solid understanding of marketing performance metrics and funnel optimization.</li><li>
Experience supervising marketing automation and CRM-driven workflows.</li><li>
Analytical mindset with the ability to turn data into actionable decisions.</li><li>
Structured, organized, and comfortable operating in dynamic environments.</li><li>
Hands-on attitude when required.</li></ul><p></p><h3 class="jobSectionHeader"><b>
Working Model</b></h3><p>
This role is based in Cairo. In-office presence is the primary working model to ensure close collaboration with engineering, product, and other cross-functional teams. We maintain a degree of flexibility for remote work when appropriate and aligned with business needs, while preserving the high level of cross-functional engagement required in a technology-driven environment.</p></div><p></p>

Senior Marketing Manager - B2B, Tech

MishiPay

<div><div><b>Marketing Manager</b></div><div><b>
Dubai, UAE (DIFC)</b></div><div><b>
Full-Time, Permanent</b></div><div><b>
Excellent Salary plus bonus</b></div><div></div><div><b><br>
About MishiPay</b></div><div>
MishiPay is a global leader in <b>next-generation checkout technology,</b> enabling seamless in-store purchases via shoppers&rsquo; own smartphones or our minimalist, low capex kiosks.</div><div>
We provide a complete checkout ecosystem - spanning self-checkout, Mobile POS, Click &amp; Collect and traditional tills - allowing retailers to run their entire store checkout operation on MishiPay.</div><div></div><div><br>
Our technology reduces operating costs, increases basket size and visit frequency, lowers abandonment, and unlocks rich, real-time customer data, delivering both immediate commercial impact and deeper insight into the in-store customer journey. We now have major international retail customers in the UK, Europe, Middle East and the USA, and we&rsquo;re expanding!</div><div></div><div><b><br>
About the Role</b></div><div>
MishiPay is looking for a results-driven, commercially minded <b>Marketing Manager</b> to lead our marketing function and fuel our next phase of growth. Reporting directly to the COO, you will own the full marketing mix - from high-impact trade show activations across the US, Europe, and the Middle East, to performance-driven Google Ads campaigns - with the ultimate goal of building a robust sales pipeline.</div><div></div><div><br>
This is a hands-on role for a data-driven marketer who thrives in a fast-paced B2B environment, takes full ownership of results, and measures success in pipeline contribution and Marketing Qualified Leads (MQLs). You will manage a significant annual budget, guide a Junior Marketing Executive, and be directly accountable to our revenue targets. It&rsquo;s essential that you can work at pace and understand the challenges and pressure of working in a growing SME/startup environment.<br>
</div><div></div><br>
<div><b>About You</b></div><div>
You will be a talented, experienced and delivery-focussed Marketeer, with at least four years of B2B marketing experience within a tech (ideally Retail, POS, SaaS etc) B2B environment, including the management of a small team. You&rsquo;ll have managed trade shows and events, have proven experience in Google Ads, managed marketing budgets of over $100K and your commercial acumen will clearly underpin your capability shown through your past marketing successes.
</div><div>It&rsquo;s essential that you&rsquo;re flexible, committed, a natural problem solver and an incredible communicator. You&rsquo;ll have markedly strong written and verbal English skills.<br>
</div><div></div><br>
<div><b>Key Responsibilities</b></div><div><b>
1. Events &amp; Trade Shows (40% of Budget)</b></div><div>
Own MishiPay&rsquo;s presence at key global retail technology events end-to-end, including NRF (New York), Shoptalk, Retail Tech Show (London), EuroShop (D&uuml;sseldorf), and MRF (Dubai). This includes:</div><div>
Lead all aspects of booth planning, design briefing, and logistics coordination from ideation to teardown</div><div>
Negotiate contracts and manage relationships with booth suppliers, builders, AV vendors, logistics providers</div><div>
Oversee end-to-end shipping of demo equipment, ensuring on-time delivery and smooth on-site setup</div><div>
Pre-event: build and execute promotion strategy to drive qualified booth traffic and pre-booked meetings</div><div>
On-site: manage the team, oversee demos, and ensure seamless execution</div><div>
Post-event: capture, tag, and upload all leads into CRM; coordinate with sales for follow-up; ROI analysis</div><div>
Maintain a master events calendar and manage all event-related budgets with detailed tracking</div><div></div><div><b><br>
2. Google Ads Management (40% of Budget)</b></div><div>
Take full ownership of MishiPay&rsquo;s paid search performance.:</div><div>
Plan, execute, and optimise Google Ads campaigns (Search, Display, and Remarketing) to generate MQLs</div><div>
Define &amp; manage campaign structure, bidding strategy, keyword management and ad copy</div><div>
Monitor daily spend, CTR, conversion rates, CPC, and CPA; identify and act on underperformance
</div><div>Conduct regular A/B testing on ad copy, landing pages, and audience segments</div><div>
Produce weekly and monthly performance reports with clear insights and recommendations</div><div>
Collaborate with the Junior Executive on landing page updates and conversion rate optimisation</div><div>
Stay current with Google Ads best practices, algorithm updates, and competitive activity</div><div></div><div><b><br>
3. Experimental &amp; New Channel Marketing (20% of Budget)</b></div><div>
Allocate and manage an annual budget to test and scale new marketing channels and initiatives:</div><div>
Propose, plan, and execute experiments across LinkedIn Ads, content syndication, webinars, partnerships, and ABM programmes</div><div>
Establish clear success metrics before each experiment; report results &amp; make data-driven recommendations</div><div>
Bring fresh ideas to expand MishiPay&rsquo;s reach in new geographies and customer segments</div><div></div><div><b><br>
4. Team Leadership &amp; Content Direction</b></div><div>
Assign &amp; prioritise tasks across content creation, website updates, case studies &amp; social media management</div><div>
Provide clear creative and strategic briefs; review and approve all content before publication</div><div>
Coach the Junior Executive on best practices in B2B content marketing and digital execution</div><div>
Conduct regular one-on-ones and contribute to performance reviews</div><div></div><div><b><br>
5. Pipeline &amp; MQL Generation</b></div><div>
Act as the primary driver of sales pipeline through marketing:</div><div>
Define, track, and report on monthly MQL targets in alignment with the sales team and COO</div><div>
Ensure seamless lead handoff to sales with enriched data, context, and follow-up guidance</div><div>
Collaborate closely with the sales team to understand pipeline health and refine targeting</div><div>
Maintain up-to-date and accurate data in the CRM for all marketing-sourced leads</div><div>
Produce a monthly marketing performance report<br>
</div><div></div><br>
<div><b>What You Bring</b></div><div><b>
Essential Requirements</b></div><div>
4+ years of experience in a B2B technology marketing role, with at least 2 years managing trade shows / events independently, ideally marketing to enterprise retail or CPG brands.</div><div>
Proven experience managing and optimising Google Ads campaigns (Google Ads certification preferred)</div><div>
Strong commercial acumen: ability to connect marketing activities directly to pipeline and revenue outcomes</div><div>
Experience managing marketing budgets of USD 100K+</div><div>
Proficiency with CRM systems (HubSpot, Salesforce, or similar) and marketing automation tools</div><div>
Excellent project management skills: ability to run multiple concurrent workstreams against tight deadlines</div><div>
Experience working in or with technology / SaaS / retail tech companies</div><div></div><div><b><br>
Preferred / Nice to Have</b></div><div>
Familiarity with the retail technology ecosystem and key industry events (NRF, Shoptalk, EuroShop, etc.)</div><div>
Prior experience working in the UAE or managing campaigns across US, European, and ME markets</div><div>
Basic working knowledge of CRO and website analytics (Google Analytics 4, Hotjar, or similar)</div><div>
Arabic language skills (advantageous but not required)</div><div></div><div><b><br>
Personal Attributes</b></div><div>
Highly organised, detail-oriented, delivery-focused, calm under pressure, especially during live events</div><div>
Comfortable operating in a fast-moving startup/scale-up environment with limited resources</div><div>
Strong ownership mindset &mdash; takes accountability for results, not just activities</div><div>
Collaborative and clear communicator across sales, leadership, and external vendors</div><div>
Data-driven: defaults to measurement and evidence over opinion</div><div></div><div><b><br>
Why MishiPay</b></div><div>
You&rsquo;ll work with an ambitious and inspirational multi-cultural team who are redefining the retail industry globally.</div><div>
We offer a tight-knit, collaborative and exciting work environment, coupled with the opportunity to see the apps you develop put to use in some of the world&rsquo;s largest retailers. This role also offers real growth potential and we&rsquo;d fully expect someone to be able to develop their career with us.<br>
</div><div></div><br>
<div>You may also work as Head of Marketing, Marketing Lead, or similar.</div></div>

Marketing Manager

Senior Marketing Manager

Tahaluf

<div><b>Company Description</b><p><br>
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).<br>
<br>
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia&rsquo;s B2B and B2C large-scale events scene.<br>
<br>
Be part of something BIG with Tahaluf&rsquo;s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.<br>
<br>
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you&rsquo;ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.</p><b><br>
Job Description</b><p><br>
We&rsquo;re hiring a commercially driven, insight-led <b>Commercial Marketing Manager (Contractor)</b> to support the execution of high-performing campaigns across a portfolio of global B2B events. You&rsquo;ll work across cybersecurity, fintech, and tech, helping us generate high-quality leads, support sales conversion, and hit ambitious revenue targets.</p><p>
This is a contract-based, remote or Riyadh-based role, ideal for a self-sufficient marketing expert who&rsquo;s confident in owning campaign delivery and using data to steer performance.</p><p><b>
What You'll Deliver</b></p><p>
Within your first 12 months, you&rsquo;ll:</p><ul><li><b>
Deliver marketing campaigns</b> on time, within deadline and at a consistently high standard.</li><li>
Support the marketing team to <b>contribute 5-15% of total revenue</b> (event-depending) through MQL generation and nurture.</li><li>
Use our tech stack to <b>build automations, segment data, and report insights</b> that highlight what&rsquo;s working (and what isn&rsquo;t).</li></ul><p><b>
Responsibilities</b></p><ul><li>
Lead on the execution of multi-channel campaigns (email, content, digital, automation).</li><li>
Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).</li><li>
Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.</li><li>
Report on campaign performance and provide insight-based recommendations for optimisation.</li><li>
Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.</li><li>
Identify trends and opportunities for repurposing campaign assets across the portfolio.</li><li>
Support development of future marketing strategies based on campaign analysis and commercial performance.</li></ul><br>
<b>
Qualifications</b><br>
<ul><li>
 Bachelors Degree</li></ul><p><b>
What We&rsquo;re Looking For</b></p><ul><li>
Proven <b>B2B marketing</b> experience (events, SaaS, or demand generation preferred).</li><li>
Expert-level experience with <b>CRM systems</b> and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows).</li><li>
Data-savvy and insight-driven, you track what&rsquo;s working and aren&rsquo;t afraid to pivot.</li><li>
Hands-on campaign executor who&rsquo;s comfortable working in a <b>fast-paced, deadline-driven team</b>.</li><li>
Confident in <b>copywriting</b>, building emails, and planning out campaign timelines.</li><li>
Collaborative and curious, someone who actively spots ways to improve cross-team workflows.</li><li>
AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output.</li></ul><p><b>
Optional but Nice to Have</b></p><ul><li>
Experience working with Eloqua, Salesforce, Airtable, or similar tools</li><li>
Prior experience in the Middle East or KSA markets</li><li>
Exposure to paid media strategy or briefing</li><li>
Fintech, cybersecurity, or tech industry knowledge (not required)</li></ul><br>
<b>
Additional Information</b><p><br>
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.</p></div>

Commercial Marketing Manager - 1 year Contract

Search 10000+ B2b marketing manager jobs near you this March. New roles added regularly across leading industries. Apply today.