b2b marketing manager

Oscar Health

<div>Hi, we're Oscar. We're hiring a B2B Product Marketing Manager to join our Marketing team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves&mdash;one that behaves like a doctor in the family.

About the role:

This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle&mdash;deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market.

Reporting to the Associate Director of Product Marketing, this person will act as a strategic partner across Product, Sales, Design, and Research&mdash;translating market dynamics, competitive intelligence, and customer insights into clear product requirements and go-to-market strategies.

They will own the development of differentiated positioning and messaging frameworks that make complex insurance products and technical capabilities clear, credible, and compelling across key stakeholders including employers, consultants, brokers, and through them our members.

This role requires deep audience fluency. The Product Marketing Manager will define and evolve target personas, uncover insights that shape both product and GTM decisions, and ensure alignment between what we build and how we bring it to market.

Highly embedded in the business, this individual will be expected to understand and champion Oscar's growth strategy and long-term vision&mdash;driving alignment across teams and ensuring consistent, high-impact execution from roadmap through launch and beyond.

This person should be comfortable independently managing cross-functional stakeholders, representing our team in forums, and leveraging the AI tools available to improve efficiency and outcomes.

You will report into the Associate Director, Marketing.

Work Location: This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid

Pay Transparency: The base pay for this role is: $117,576 - $154,318 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.

Responsibilities:
<ul>
<li>Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.</li>
<li>Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the &quot;Voice of the customer&quot; in cross-functional forums. This ensures that product developments align with member lifestyle goals.</li>
<li>Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.</li>
<li>Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.</li>
<li>Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.</li>
<li>Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and &quot;lessons learned&quot; to stakeholders.</li>
<li>Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit&mdash;including the management of &quot;Modular Messaging Banks&quot;&mdash;while fostering a data-driven culture and providing peer mentorship within the team.</li>
<li>Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.</li>
<li>Compliance with all applicable laws and regulations.</li>
<li>Other duties as assigned.</li>
</ul>
Requirements:
<ul>
<li>Bachelors degree or 4+ years commensurate experience</li>
<li>Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products</li>
<li>Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.</li>
<li>Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).</li>
<li>Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.</li>
<li>Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.</li>
</ul>
Bonus points:
<ul>
<li>Healthcare &amp; Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.</li>
<li>Customer &amp; Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.</li>
<li>B2B &amp; Channel Strategy: Experience supporting B2B or B2B2C distribution models&mdash;particularly working with brokers, consultants, or third-party partners&mdash;and developing materials that enable them to effectively sell and position solutions.</li>
<li>Technical &amp; Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.</li>
</ul>
Travel required:
<ul>
<li>Up to 10%</li>
</ul><div>
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.

At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

California Residents: For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Privacy Policy.</div></div>

B2B Product Marketing Manager

Tkxel

<div>
 
 Key Responsibilities:
 
 
 
 Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta (Facebook &amp; Instagram) Ads
 
 Develop full-funnel strategies aligned with B2B lead generation and conversion goals
 
 Conduct regular search term audits, manage keyword structures, and build strong negative keyword lists
 
 Monitor campaign performance and continuously optimize bids, budgets, placements, and audience targeting
 
 Create, test, and iterate ad creatives including copy, headlines, descriptions, and visual assets
 
 Build and refine audience segments including customer match lists, retargeting audiences, lookalikes, in-market, and custom intent audiences
 
 Track and analyze campaign performance against KPIs such as CPL, CPA, ROAS, and conversion rates
 
 Produce bi-weekly performance reports with actionable insights and optimization recommendations
 
 Collaborate closely with the creative team to develop high-performing ad visuals and messaging
 
 Identify and resolve ad policy issues across platforms proactively
 
 Stay updated with platform changes, new features, and performance marketing trends
 
 
 
 
 Requirements
 
 
 
 Qualifications &amp; Skills:
 
 
 
 3&ndash;5 years of hands-on experience managing Google Ads and Meta Ads campaigns independently
 
 Strong expertise in Search, Display, and Paid Social campaign structures and optimization techniques
 
 Solid understanding of keyword research, match types, and negative keyword strategies
 
 Experience with Meta Ads Manager including audience targeting, creatives testing, and scaling campaigns
 
 Working knowledge of Performance Max, audience signals, asset groups, and campaign automation strategies
 
 Hands-on experience with GA4, conversion tracking, and attribution models
 
 Familiarity with Google Tag Manager (GTM) for tracking implementation and troubleshooting
 
 Strong understanding of B2B marketing funnels, buying cycles, and lead generation strategies
 
 Ability to work with US-based clients and communicate insights clearly in English
 
 Proficiency in Google Sheets and Google Slides for reporting and analysis
 
 
 
</div>

Performance Marketing Specialist (Google + Meta Ads)

ConnectWise

<div><div>ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers&mdash;and humankind.

We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.

Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!</div><div> 
<div>
Account-Based Marketing (ABM) Manager

We&rsquo;re looking for an experienced ABM Manager to design and execute targeted marketing strategies for our highest-priority accounts. In this role, you&rsquo;ll partner closely with Sales, Demand Generation, and Digital teams to drive pipeline growth through personalized, multi-channel campaigns.

What You&rsquo;ll Do:
<ul>
<li>Design and execute ABM plays across acquisition, competitive displacement, and named accounts</li>
<li>Build and manage tiered target account lists using data sources like Demandbase, ZoomInfo, and intent signals</li>
<li>Translate strategy into clear, actionable weekly plans (accounts, plays, owners)</li>
<li>Orchestrate multi-channel campaigns including paid media, outbound sequences, direct mail, events, and executive roundtables</li>
<li>Partner cross-functionally with Sales, SDRs, Demand Gen, and Digital teams to drive coordinated account engagement</li>
<li>Map buying committees within target accounts to refine messaging and outreach</li>
<li>Own reporting on pipeline sourced/influenced, account engagement, and campaign performance</li>
</ul>
What We&rsquo;re Looking For:
<ul>
<li>Required: Experience in B2B marketing and Account-Based Marketing (ABM)</li>
<li>Strong collaboration skills and experience partnering with Sales</li>
<li>Data-driven mindset with experience using intent data and marketing platforms</li>
<li>Ability to manage multiple campaigns and translate strategy into execution</li>
</ul>
Working Conditions:
<ul>
<li>Onsite, hybrid, or remote depending on location</li>
<li>0&ndash;10% travel required</li>
</ul>
</div></div><div>ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.</div></div>

Account Based Marketing Manager

Al Jazeera Media Network

<div><h1 class="jobSectionHeader">Senior Executive &ndash; Commercial Growth Marketing</h1>
Contract Type: 6-12 Month Contract<h3 class="jobSectionHeader">
Drive Commercial Growth at Al Jazeera Media Network</h3><div>
Al Jazeera Media Network's Marketing Department is seeking a commercially driven Senior Executive &ndash; Commercial Growth Marketing to support revenue growth through strategic marketing, lead generation, and sales enablement initiatives.</div><div>
Working closely with the Commercial Sales team, you will develop and execute integrated marketing campaigns, generate qualified leads, create impactful sales materials, and help position Al Jazeera's advertising, sponsorship, and partnership offerings in the market.</div><h3 class="jobSectionHeader">
Key Responsibilities</h3><ul><li><div>
Develop and execute lead generation and commercial marketing campaigns.</div></li><li><div>
Support business development through targeted marketing initiatives.</div></li><li><div>
Create presentations, proposals, case studies, and other sales collateral.</div></li><li><div>
Coordinate campaigns across digital, events, partnerships, and client engagement channels.</div></li><li><div>
Track campaign performance, KPIs, and lead conversion metrics.</div></li><li><div>
Conduct market research and identify commercial opportunities.</div></li><li><div>
Support CRM, client engagement, sponsorship, and industry event activities.</div></li></ul><h3 class="jobSectionHeader">
About You</h3><ul><li><div>
5+ years' experience in Commercial Marketing, B2B Marketing, Lead Generation, or Sales Enablement.</div></li><li><div>
Experience within media, advertising, broadcasting, telecom, digital, or agency environments is preferred.</div></li><li><div>
Strong understanding of integrated marketing and campaign management.</div></li><li><div>
Experience developing client-facing presentations and sales materials.</div></li><li><div>
Familiarity with CRM platforms and marketing performance reporting.</div></li><li><div>
Excellent stakeholder management and communication skills.</div></li><li><div>
Fluency in English and Arabic is required.</div></li></ul><div>
Join a world-leading media organisation and play a key role in driving commercial success across one of the most influential media brands globally.</div></div>

Senior Executive – Commercial Growth Marketing

Grand Community Co

Business Development Manager &ndash; B2B | UAEWe are seeking an experienced and driven Business Development Manager (B2B) to join our growing team in the UAE.Responsibilities<ul><li>Identify and develop new B2B business opportunities</li><li>Build and maintain strong relationships with corporate clients and partners</li><li>Develop sales strategies to increase revenue and market presence</li><li>Conduct market research and competitor analysis</li><li>Lead negotiations and close business deals</li><li>Achieve monthly and quarterly business targets</li><li>Collaborate with internal teams to ensure successful project delivery</li></ul>Requirements<ul><li>Proven experience in B2B business development or corporate sales</li><li>Strong communication, negotiation, and presentation skills</li><li>Ability to generate leads and close deals independently</li><li>UAE market experience is preferred</li><li>Bachelor&rsquo;s degree in Business, Marketing, or related field</li><li>Valid UAE driving license is an advantage</li></ul>Benefits<ul><li>Competitive salary package</li><li>Attractive commissions and incentives</li><li>Career growth opportunities</li><li>Professional and supportive work environment</li></ul>Employment TypeFull-timeApply NowSubmit your CV through Indeed and become part of our growing success.Location: Dubai (On-Site) If you&rsquo;re interested or know someone who fits this role, please send your CV via email (hr-uae@grand-community.com)Job Type: Full-timeApplication Question(s):<ul><li>Do you have a UAE driving license and a car?</li><li>What is your nationality?</li><li>Which languages do you speak?</li><li>Where is your current residence?</li><li>What is your visa status?</li><li>What is your expected salary?</li><li>When can you start working?</li></ul>Work Location: In person

Business Development Manager – B2B | Female Candidates Preferred) – In UAE

Global Industries Intelligence

Job Description: Sales Intern (B2B)Company: Global Industries Intelligence Location: Karachi, Pakistan (On-site/Hybrid) Department: Sales &amp; Business Development Duration: 3&ndash;6 Months (Internship) Reports To: Sales Manager / Business Development ManagerAbout the CompanyGlobal Industries Intelligence (GII) is a professional training and consulting organization specializing in corporate training, certifications, conferences, and workforce development solutions across industries including Oil &amp; Gas, Energy, Manufacturing, Utilities, Finance, and Government sectors.Position SummaryWe are seeking a motivated and energetic Sales Intern (B2B) to support our sales and business development team in identifying prospective corporate clients, generating leads, conducting market research, and assisting in the promotion of training programs and corporate learning solutions.This internship provides hands-on exposure to B2B sales, lead generation, client relationship management, and corporate training sales.Key ResponsibilitiesLead Generation &amp; Prospecting<ul><li>Research and identify potential corporate clients through LinkedIn, company websites, industry directories, and databases.</li><li>Build and maintain a database of prospects and decision-makers.</li><li>Generate qualified leads for training programs and corporate learning solutions.</li><li>Update CRM and sales records regularly.</li></ul>Sales Support<ul><li>Assist the sales team in preparing proposals, quotations, and client presentations.</li><li>Support follow-up activities with prospective and existing clients.</li><li>Schedule meetings and coordinate appointments with potential customers.</li><li>Assist in preparing sales reports and pipeline updates.</li></ul>Market Research<ul><li>Conduct industry and competitor research.</li><li>Identify emerging training needs and market opportunities.</li><li>Gather information on target organizations and key decision-makers.</li></ul>Client Engagement<ul><li>Support email marketing and outreach campaigns.</li><li>Assist in responding to client inquiries.</li><li>Maintain professional communication with prospective clients.</li></ul>Administrative Support<ul><li>Maintain accurate sales documentation.</li><li>Assist in event and training program coordination.</li><li>Support data entry and reporting activities.</li></ul>Required Qualifications<ul><li>Bachelor's degree (completed or currently pursuing) in Business Administration, Marketing, Sales, Management, or a related field.</li><li>Strong communication and interpersonal skills.</li><li>Proficiency in Microsoft Office (Excel, Word, PowerPoint).</li><li>Basic understanding of B2B sales concepts.</li><li>Familiarity with LinkedIn and online research tools.</li><li>Strong organizational and time-management skills.</li></ul>Preferred Skills<ul><li>Experience with CRM software is a plus.</li><li>Knowledge of corporate training and professional development industry.</li><li>Confidence in making business calls and sending professional emails.</li><li>Ability to work independently and as part of a team.</li></ul>Learning Opportunities<ul><li>Exposure to international B2B sales processes.</li><li>Corporate training and consulting industry experience.</li><li>Lead generation and business development techniques.</li><li>Proposal development and client engagement.</li><li>CRM and sales pipeline management.</li><li>Professional communication and negotiation skills.</li></ul>Key Performance Indicators (KPIs)<ul><li>Number of qualified leads generated per month.</li><li>Accuracy and completeness of CRM data.</li><li>Number of client meetings scheduled.</li><li>Follow-up completion rate.</li><li>Contribution to sales pipeline development.</li><li>Market research reports completed.</li></ul>Benefits<ul><li>Internship Certificate upon successful completion.</li><li>Hands-on B2B sales experience.</li><li>Mentorship from experienced sales professionals.</li><li>Opportunity for permanent employment based on performance.</li><li>Professional development and networking opportunities.</li></ul>Pay: Rs25,000.00 - Rs30,000.00 per monthWork Location: In person

Sales Intern (B2B Indoor Sales)

Coure d' Alene Baking Co.

Job Overview We are seeking an energetic and results-driven Sales and Marketing Manager to lead our business development efforts and elevate our brand presence. In this pivotal role, you will spearhead outside sales initiatives, cultivate strong B2B relationships, and develop innovative marketing strategies that drive growth. Your leadership will inspire teams, foster customer engagement, and harness technology tools to maximize sales opportunities. If you thrive in a fast-paced environment and are passionate about delivering exceptional customer service, this is your chance to make a significant impact!Duties<ul><li>Lead outside sales efforts by actively engaging with prospective clients and expanding our market reach through targeted outreach and relationship building </li><li>Manage key accounts, ensuring client satisfaction while identifying new business opportunities to grow revenue streams </li><li>Develop and execute comprehensive marketing campaigns that enhance brand visibility and generate qualified leads </li><li>Utilize CRM tools like Salesforce to track sales activities, analyze customer data, and optimize sales strategies </li><li>Negotiate contracts and proposals with clients, ensuring mutually beneficial agreements that align with company goals </li><li>Oversee business development initiatives by researching market trends, competitors, and emerging opportunities in technology and B2B sectors </li><li>Provide leadership to the sales team through coaching, performance management, and fostering a collaborative environment focused on achieving targets</li></ul>Qualifications<ul><li>Proven experience in outside sales, B2B sales, or technology sales with a track record of exceeding targets </li><li>Strong management skills with the ability to lead teams effectively and motivate high performance </li><li>Expertise in marketing strategies, including digital campaigns and brand positioning </li><li>Familiarity with Salesforce or similar CRM platforms for sales tracking and analysis </li><li>Excellent negotiation skills coupled with a strategic mindset for business development </li><li>Demonstrated ability to analyze sales data to inform decision-making and improve outcomes </li><li>Exceptional customer service skills with a focus on building long-term client relationships </li><li>Leadership qualities that inspire confidence, foster teamwork, and drive results</li></ul>Join us as we push boundaries in sales innovation and marketing excellence! This role offers an exciting opportunity to shape our growth trajectory while working in a dynamic environment committed to your professional development.Pay: $25.00 per hourWork Location: In person

Sales and Marketing Manager

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