b2b marketing specialist

ArpuPlus - ARPU Telecommunications Services

<div>
 
 Job Overview:
 
 
 
 We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies
 </li>
 <li>
 Assist in developing compelling product messaging and positioning that resonates with target B2B audiences
 </li>
 <li>
 Identify emerging CPaaS adoption patterns and industry-specific communication challenges
 </li>
 <li>
 Translate product features into clear, industry-focused value propositions and use cases
 </li>
 <li>
 Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan
 </li>
 <li>
 Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives
 </li>
 <li>
 Plan and execute lead-generation campaigns and nurture programs for each industry
 </li>
 <li>
 Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads
 </li>
 <li>
 Build and maintain lead funnels for targeted industries
 </li>
 <li>
 Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer's pain points in relative industry
 </li>
 <li>
 Help coordinate and promote product through AI tools generating leads
 </li>
 <li>
 Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement
 </li>
 <li>
 Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, Communications, or a related field
 </li>
 <li>
 3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment
 </li>
 <li>
 Hands-on in performance marketing and lead generation
 </li>
 <li>
 Knowledge of AI tools related to product marketing
 </li>
 <li>
 Familiarity with product marketing processes and techniques
 </li>
 <li>
 Ability to translate technical product features into business value for different industries
 </li>
 <li>
 Strong analytical skills with the ability to interpret data and market research
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools)
 </li>
 <li>
 Understanding of digital marketing strategies (SEO, PPC, social media)
 </li>
 <li>
 Detail-oriented and organized, with strong project management skills
 </li>
 <li>
 Creative thinker with a willingness to learn and adapt
 </li>
 <li>
 Team player with strong interpersonal skills and the ability to collaborate effectively
 </li>
 </ul>
</div>

B2B Product Marketing Specialist

ARPU Telecommunication services

<div>Job Overview:
We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth.
Key Responsibilities:<ul>
<li>
Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies.</li>
<li>Assist in developing compelling product messaging and positioning that resonates with target B2B audiences.</li>
<li>Identify emerging CPaaS adoption patterns and industry-specific communication challenges.</li>
<li>Translate product features into clear, industry-focused value propositions and use cases.</li>
<li>Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan.</li>
<li>Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives.</li>
<li>Plan and execute lead-generation campaigns and nurture programs for each industry.</li>
<li>Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads.</li>
<li>Build and maintain lead funnels for targeted industries.</li>
<li>Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer&rsquo;s pain points in relative industry.</li>
<li>Help coordinate and promote product through AI tools generating leads.</li>
<li>Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement.</li>
<li>Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives.</li>
</ul>
Requirements<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field.</li>
<li>3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment.</li>
<li>Hands-on in performance marketing and lead generation.</li>
<li>Knowledge of AI tools related to product marketing.</li>
<li>Familiarity with product marketing processes and techniques.</li>
<li>Ability to translate technical product features into business value for different industries.</li>
<li>Strong analytical skills with the ability to interpret data and market research.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools).</li>
<li>Understanding of digital marketing strategies (SEO, PPC, social media).</li>
<li>Detail-oriented and organized, with strong project management skills.</li>
<li>Creative thinker with a willingness to learn and adapt.</li>
<li>Team player with strong interpersonal skills and the ability to collaborate effectively.</li></ul></div>

VADECOM

<div>
 
 
 Company Description
 
 
 
 At VadeCom, we build AI-powered CRM and marketing automation systems that help B2B companies generate, nurture, and convert leads more effectively.
 
 
 We&rsquo;re looking for an AI Content &amp; CRM Automation Specialist who understands how to create smart, professional content using AI, and deploy it inside CRM systems and marketing automation workflows &mdash; not just for social media.
 
 
 
 
 
 What you'll be working on:
 
 
 &bull; Creating AI-generated content for CRM pipelines, B2B lead nurturing, and sales follow-ups
 
 
 &bull; Writing and optimizing prompts to generate high-quality B2B marketing and sales content
 
 
 &bull; Supporting email, WhatsApp, and CRM automation sequences
 
 
 &bull; Reviewing, improving, and controlling the quality of AI-generated content
 
 
 &bull; Aligning content with sales stages, buyer personas, and business goals
 
 
 &bull; Collaborating with marketing, CRM, and sales teams
 
 
 
 
 
 Whom we're looking for:
 
 
 &bull; Strong interest or experience in AI tools and prompt engineering
 
 
 &bull; Understanding of B2B communication and marketing logic
 
 
 &bull; Ability to write explicit, professional, conversion-focused content
 
 
 &bull; Familiarity with CRM or marketing automation concepts (Insightly, HubSpot, Zoho, etc.) is a plus
 
 
 &bull; Strong English writing skills (Arabic is a plus)
 
 
 &bull; Curious, analytical, and quality-focused mindset
 
 <ul>
 <li>
 &bull; Fresh graduates are welcome if they show strong AI &amp; B2B understanding
 </li>
 </ul>
</div>

AI Content & CRM Automation Specialist (B2B Focus)

United Bags, Inc.

<div><h1 class="jobSectionHeader">Marketing Specialist - On-site | St. Louis, MO</h1>
Company Overview
United Bags, Inc. is a 5th-generation, family-owned leader in industrial bag and bulk packaging solutions, proudly operating since 1890. Over more than a century, United Bags has expanded its product offerings and grown into one of North America's largest bulk packaging distributors, supplying FIBCs (bulk bags), woven polypropylene bags, paper bags, and a wide range of custom packaging solutions across multiple industries. With global operations and four U.S. distribution centers, the company is driven by a commitment to quality, innovation, sustainability, community involvement, and strong customer relationships.
Position Overview
United Bags, Inc. is seeking a creative, analytical, and detail-driven Marketing Specialist to support our brand presence, customer engagement, and sales growth initiatives. This role will work closely with sales, leadership, and operations to execute marketing strategies that highlight the company's product capabilities, industry leadership, and commitment to quality.
The ideal candidate is a strong communicator with a passion for brand storytelling, digital marketing, and data-driven decision-making within a B2B environment.
Key Responsibilities
Marketing StrategyExecution<ul><li>
Assist in developing and executing marketing campaigns that support product launches, sales initiatives, and brand awareness.</li><li>
Maintain and optimize company marketing materials including product sheets, presentations, brochures, and digital assets.</li><li>
Support the leadership team with annual planning and strategy execution.</li></ul>
Digital Marketing<ul><li>
Manage website updates, product pages, and SEO initiatives to enhance online visibility.</li><li>
Develop and schedule content across social media channels</li><li>
Monitor digital analytics, website performance, and engagement metrics to inform marketing strategy.</li></ul>
Content Creation<ul><li>
Write and edit marketing content, including product descriptions, email campaigns, case studies, and blog posts.</li><li>
Collaborate with subject matter experts to create technical yet accessible product-focused content.</li><li>
Assist in developing photography, video, and visual assets that showcase United Bags' products and capabilities.</li></ul>
Sales Support<ul><li>
Create and maintain marketing collateral tailored to key industries and customer segments.</li><li>
Provide the sales team with tools, content, and insights needed to support customer engagement.</li><li>
Coordinate trade show materials, promotional items, and booth displays.</li><li>
Qualify leads and calculate ROI on marketing spend</li></ul>
BrandCustomer Engagement<ul><li>
Ensure brand consistency across all communication channels and materials.</li><li>
Support customer outreach efforts, including newsletters, announcements, and product education materials.</li><li>
Conduct market research to identify industry trends, competitor activities, and new opportunities.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with sales, operations, and leadership to align marketing activities with business goals.</li><li>
Partner with internal teams to support sustainability, community engagement, and company culture initiatives.</li></ul> 
Qualifications
Required<ul><li>
Bachelor's degree in Digital Marketing, Communications, IT, or related field</li><li>
3-5 years of marketing experience, preferably in B2B, manufacturing, packaging, or distribution.</li><li>
Strong written and verbal communication skills.</li><li>
Proficiency with digital marketing tools (Google Analytics, email platforms, CMS systems).</li><li>
Experience creating content across digital and print media.</li><li>
Strong attention to detail and project management skills.</li></ul><ul><li>
Experience in industrial packaging, manufacturing, or other technical product industries.</li><li>
Familiarity with graphic design tools (Canva, Illustrator, Photoshop).</li><li>
Knowledge of SEO best practices and marketing automation tools.</li><li>
Understanding of brand management principles.</li></ul>
Why Join United Bags?
United Bags, Inc. offers a stable, family-oriented environment where employees are valued and supported. Team members enjoy:<ul><li>
Competitive salary</li><li>
Discretionary bonus opportunities</li><li>
Comprehensive health, dental, and vision benefits</li><li>
401(k) plan and Profit Sharing</li><li>
Paid time off and holiday pay</li><li>
A supportive culture with long-term growth opportunities in an established company</li></ul>
How to Apply
Please email your resume to jobs@unitedbags.com. We look forward to welcoming a creative and driven Marketing Specialist to our team! 
Equal Opportunity Employer Statement
United Bags, Inc. is an Equal Opportunity Employer and welcomes all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status, or any other protected class.</div>

Marketing Specialist

Brilliant Workplaces

About UsBrilliant Workplaces is a marketing and experience consulting firm, helping clients with aquire, engage and retain customers through strategy and operations. This is a 40 hour/week contract position that may eventually convert to a full-time, permanent position for the right person. You must live in the Dallas, TX area to be considered. Job Overview We&rsquo;re seeking a full-time Digital Marketing Specialist who will primarily oversee digital marketing activities for our sales audiences. You will be responsible for developing, executing, and measuring digital marketing programs to drive our sales audience growth strategies. This role requires an in-depth understanding of our customers and industries and a strong B2B marketing knowledge to build effective campaigns, deliver critical insights and achieve business goals.Role Accountability and Duties: <ul><li>Develop data-driven B2B sales audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive leads, increase sales and boost engagement</li><li>Set and track key performance metrics that align with business objectives; present and communicate progress against KPIs to key stakeholders on a regular basis</li><li>Plans and executes sales email marketing programs, including segmentation, email setup, deployment, and reporting, using features including dynamic content and multi-step campaigns</li><li>Plans and executes sales social media marketing campaigns, including set up, segmentation, deployment and reporting</li><li>Track progress and drive continuous improvement to marketing funnels via analysis and optimization; identify and validate improvements through research, internal/external feedback, best practices, and various testing methodologies (e.g., A/B)</li><li>Analyze campaign performance and deliver actionable insights and recommendations to improve future performance, efficiency, and spend</li><li>Continuous website updates to sales areas, including, but not limited to, tailored website experiences based on customer behavior, journey, technology, and demographics</li><li>Manages the sales and exhibitor sections of websites and analytics, including monitoring traffic, sources, conversions, and KPIs</li><li>Work with brand managers and other stakeholders to implement and improve SEO strategies to foster organic site growth of the sales audience for our event and media publishing sites</li><li>Establishes benchmarks across all digital campaigns to monitor campaign and performance</li><li>Travel to industry events as needed</li><li>Special projects as needed</li></ul>What you bring to the team:<ul><li>Bachelor&rsquo;s degree in marketing/advertising or database management or equivalent work experience</li><li>At least 4 years of experience in B2B audience acquisition, development, or growth roles with a heavy focus on digital</li><li>Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns</li><li>Previous experience in Eloqua or other automated marketing email platforms</li><li>Experience with A/B and multivariate experiments</li><li>Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)</li><li>Previous experience with Salesforce a plus</li><li>Excellent attention to detail and organizational skills required</li><li>Experience with Adobe Creative Suite (e.g., Photoshop, Illustrator) is preferred</li><li>Project management skills: Capable of multi-tasking and managing several projects at a time</li><li>&middot; Excellent written and oral communication skills</li><li>&middot; Analytical mindset with numerical aptitude</li><li>&middot; Initiative, ambition, self-direction, problem-solving and deep sense of curiosity</li></ul>Duties<ul><li>Develop and execute comprehensive digital marketing strategies utilizing SEO, SEM, and performance marketing techniques.</li><li>Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and Google AdWords.</li><li>Conduct keyword research and utilize SEO tools to improve organic search rankings and website visibility.</li><li>Create engaging content for websites, blogs, email marketing campaigns, and social media platforms using copywriting skills.</li><li>Manage content management systems like WordPress and other CMS platforms to ensure website content is current and optimized.</li><li>Design visually appealing graphics and multimedia content using Adobe Photoshop, Adobe Creative Suite, and graphic design tools.</li><li>Analyze website traffic and campaign performance using Google Analytics, SQL queries, and other analytics tools to inform strategy adjustments.</li><li>Implement marketing automation solutions to streamline campaigns and nurture leads effectively.</li><li>Manage social media accounts by scheduling posts, engaging with followers, and running targeted advertising campaigns on platforms such as Facebook and LinkedIn.</li><li>Collaborate with cross-functional teams to support B2B marketing initiatives and e-commerce projects.</li><li>Stay updated on the latest digital marketing trends, tools, and best practices to continually improve campaign effectiveness.</li></ul>Experience<ul><li>Proven experience in digital marketing roles with a strong portfolio demonstrating successful campaigns.</li><li>Familiarity with SEO tools, Google Analytics, Google Ads, SEM strategies, and performance marketing techniques.</li><li>Proficiency in HTML, CSS, JavaScript basics, SQL queries for data analysis is preferred.</li><li>Hands-on experience with content creation tools such as Adobe Photoshop and Adobe Creative Suite.</li><li>Experience managing social media management platforms like Sprout Social, Hootsuite or Buffer is advantageous.</li><li>Knowledge of email marketing platforms and automation tools such as Eloqua, Mailchimp or HubSpot is a plus.</li><li>Strong analytical skills with the ability to interpret data to optimize campaigns effectively.</li><li>Excellent communication skills with the ability to craft compelling copy for diverse audiences.</li></ul>Job Types: Full-time, ContractPay: $27.00 - $30.00 per hourExpected hours: 35 &ndash; 40 per weekWork Location: Remote

Digital Marketing Specialist

Carrier Vibrating Equipment

<div>Description:

Carrier Processing Equipment Group (CPEG) offers customers a comprehensive line of large industrial processing equipment for a wide variety of industries. By combining engineering expertise including high tolerance fabrication and assembly, we design and manufacture custom bulk processing equipment and custom fluid solutions. Please visit us at https://www.cpeg.com/ to see the full scale of our product lines and solutions including the diverse family of brands who make up our portfolio.
We are looking for a seasoned Marketing Specialist with HubSpot and B2B experience at our Louisville, KY location to support CPEG's S. Howes , Buflovak and PK Blenders brands. This full-time, exempt position is responsible for owning and executing all marketing activities for assigned CPEG brands and serve as the liaison between CPEG and the brands.
Schedule
Monday-Friday, 8 a.m.- 4:45 p.m.
Responsibilities<ul><li>
Obtain a thorough understanding of our products, standards, and differentiators to develop marketing strategies aimed at increasing effective communications and brand awareness that align with our strategic messaging.</li><li>
Partner closely with engineering, product stakeholders, and sales teams to understand equipment capabilities, applications, and customer challenges.</li><li>
Develop advertising content and messaging for industrial trade publications, digital platforms, and sponsored media.</li><li>
Coordinate and assist with the development of brochures, emails, case studies, white papers, and slide decks.</li><li>
Develop, execute, and track multi-touch drip marketing campaigns that generate leads.</li><li>
Manage and execute ongoing web updates such as product pages, news and events, blog posts, landing pages and campaign content.</li><li>
Create and execute Social Media posts.</li><li>
Support the Multimedia/Graphic Designer by writing and producing first drafts of marketing content that align with the marketing strategy and with CPEG&rsquo;s brand guidelines.</li><li>
Support trade shows through messaging, collateral, and pre/post-show campaigns.</li><li>
Other relative duties as assigned.</li></ul>
Requirements:
<ul><li>Bachelor's degree in business administration, marketing, communications, or a related field.</li><li>
5+ years of experience in B2B marketing; prior marketing experience with a B2B manufacturer is a plus.</li><li>
Proficiency in MS Office.</li><li>
Experience using HubSpot Marketing Hub to create campaigns, tracking url&rsquo;s, and workflows; HubSpot Certifications (Marketing Hub Software, Inbound Marketing, Email Marketing) is a plus.</li><li>
Intermediate proficiency using Adobe InDesign; Photoshop experience is a plus.</li><li>
Familiarity with WordPress or similar CMS to make web content edits.</li><li>
Familiarity with Google Analytics and Google Ads with working knowledge of SEO/AEO/GEO best practices.</li><li>
Strong verbal communication, writing and editing skills with attention to detail and self-motivated with strong prioritization, organization, and project management skills.</li><li>
Ability to travel domestically as necessary (up to 20%).</li></ul>
Competitive Benefits<ul><li>
Generous paid time off as well as 80 hours of holiday pay each year.</li><li>
Ability to become an Employee Owner. This benefit is fully funded by the company&mdash;no employee contribution required&mdash;and builds value for you over time based on the company's performance. While results vary from year to year, the ESOP consistently delivers retirement benefits that exceed those of a typical 401(k) match.</li><li>
Medical, Dental, and Vision Insurance. We provide a company contribution with Health Savings Account (HSA) participation. Flexible Spending Accounts (FSAs) are also available for healthcare and dependent care expenses, regardless of whether you are enrolled in a company medical plan.</li><li>
Company paid Basic Life Insurance, Accidental Death &amp; Dismemberment (AD&amp;D), and Long-Term Disability coverage, along with supplemental Short-Term Disability coverage (company pays 50% of premium).</li><li>
Voluntary coverages such as additional life insurance, accident insurance and more.</li><li>
Employee Assistance Program. Our EAP offers free, confidential support including legal and financial consultations, counseling services, estate planning, travel assistance, and work-life resources such as childcare, eldercare, and health advocacy.</li><li>
Employee Referral Program bonus.</li><li>
Educational Assistance.</li><li>
Annual bonus possibilities.</li><li>
Career Advancement. CPEG is 100% employee-owned and led by a dynamic executive team of talented individuals who have risen through the management structure.</li><li>
Option to contribute to a 401(k) plan with flexible loan feature&mdash;invest in your future while keeping access to your funds if you need them.</li><li>
Cash Balance Pension Plan. We contribute to this retirement savings on your behalf&mdash;no employee contribution required. Combined with a guaranteed 4% rate of return, this means you receive a consistent and valuable retirement benefit every year.</li></ul></div>

JACHOOS TECHNOLOGIES PRIVATE LIMITED

Job Title: Digital Marketing Strategist (Male Only) Location: United Arab Emirates (UAE) Job Type: Full-Time, PermanentJob SummaryWe are seeking a smart, confident, and presentable female candidate for the role of Digital Marketing Strategist in the UAE. The ideal candidate will have proven UAE market experience, strong expertise in both B2B &amp; B2C digital strategies, and the ability to design innovative campaigns that drive measurable growth. He must be analytical, creative, and capable of managing multiple clients while building strong and lasting business relationships.Key Responsibilities<ul><li>Develop and execute end-to-end digital marketing strategies for B2B and B2C clients.</li><li>Conduct market research, competitor analysis, and trend studies specific to the UAE market.</li><li>Manage client accounts, ensuring customer satisfaction, retention, and growth.</li><li>Plan, design, and monitor SEO, SMO, PPC, and AI-integrated campaigns across digital channels.</li><li>Leverage insights from marketing analytics, Neuro-Marketing, and Emotion AI to optimize performance.</li><li>Propose and implement innovative marketing ideas aligned with client objectives.</li><li>Collaborate with internal teams to deliver tailored campaigns and measurable outcomes.</li><li>Stay up to date with emerging tools, AI-driven marketing, and market trends to ensure cutting-edge strategies.</li></ul>Qualifications &amp; Skills<ul><li>Minimum 5 years of relevant marketing experience in the UAE.</li><li>Strong knowledge of B2B and B2C digital strategies.</li><li>Excellent communication, client-handling, and presentation skills.</li><li>Analytical with strong market research abilities.</li><li>Proficiency in AI-driven marketing tools and platforms.</li><li>Familiarity with Neuro-Marketing and Emotion AI (advantage).</li><li>Ability to manage multiple clients and projects simultaneously.</li><li>Smart, confident, and highly presentable personality.</li></ul>What We Offer<ul><li>Competitive salary + performance-based incentives.</li><li>Work with leading clients across the UAE.</li><li>Exposure to AI-driven and next-gen marketing tools.</li><li>A growth-oriented, professional, and innovative environment.</li></ul>Job Types: Full-time, PermanentPay: AED5,000.00 - AED7,000.00 per month

Digital Marketing Strategist (Male)

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