b2b marketing specialist

MAFI for Agricultural Produce Industries

<div>
 
 MAFI is seeking a
 
 Senior Digital &amp; Marketing Communications Specialist
 
 to drive digital marketing performance and support global marketing communications initiatives. The role focuses on executing high-impact digital campaigns, managing B2B communication channels, and leveraging data and AI-driven tools to improve marketing effectiveness and lead generation.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Plan and execute B2B email marketing campaigns, including segmentation, automation, and performance optimization.
 </li>
 <li>
 Monitor and analyze digital performance across website, email, social media, and paid campaigns.
 </li>
 <li>
 Manage social media content planning and publishing, primarily on LinkedIn and B2B platforms.
 </li>
 <li>
 Develop and distribute the monthly corporate newsletter and support content creation.
 </li>
 <li>
 Support global PR initiatives, press releases, and corporate communications.
 </li>
 <li>
 Assist in marketing promotion for international exhibitions and events.
 </li>
 <li>
 Implement SEO strategies and manage paid media campaigns (Google Ads, LinkedIn Ads).
 </li>
 <li>
 Manage and update website content via the CMS, ensuring optimal user experience and conversion.
 </li>
 <li>
 Prepare digital performance reports, presentations, and marketing decks for management.
 </li>
 <li>
 Coordinate with internal teams and agencies to ensure alignment with marketing objectives.
 </li>
 </ul>
 
 
 
 
 
 Required Profile
 
 
 <ul>
 <li>
 4-5 years of experience in digital marketing or marketing communications.
 </li>
 <li>
 Strong experience with email marketing, paid media, SEO, and digital analytics.
 </li>
 <li>
 Proven ability to manage data-driven digital campaigns with measurable results.
 </li>
 <li>
 Experience using AI-powered marketing tools for optimization and reporting.
 </li>
 <li>
 Strong analytical mindset and understanding of digital marketing funnels and conversion optimization.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, Business, or related field.
 </li>
 <li>
 Strong writing and communication skills in English and Arabic (French is a plus).
 </li>
 <li>
 Experience in B2B marketing, global events, PR, or export/FMCG sectors is preferred.
 </li>
 <li>
 Familiarity with tools such as LinkedIn, WordPress, Mailchimp, and analytics platforms.
 </li>
 </ul>
 
 
 
 
 
 Key Expectation
 
 
 
 The role is expected to drive digital performance, execute campaigns efficiently, and leverage AI as a core growth engine to strengthen MAFI&rsquo;s global brand presence.
 
</div>

Digital Marketing Specialist

Advastar

<div>#jobalert | DIRECT HIRE | SOCIAL MEDIA MARKETING SPECIALIST | HYBRID [KCMO] 
We're looking for a high-performing Social Media Marketing Specialist who can take ownership of elevating a leading B2B brand through innovative digital strategies. In this role, you'll drive measurable results by developing and executing campaigns that boost visibility, generate qualified leads, and build authentic engagement with key decision-makers across various industries. Success means leveraging analytics to optimize approaches that showcase cutting-edge solutions and a commitment to excellence, while collaborating with a forward-thinking team to redefine B2B marketing boundaries.<ul><li>
Anticipate $65K-$70K, based on experience</li><li>
Benefits include: Health insurance, 401(k) w/ match, Vacation/PTO</li><li>
Hybrid role in KCMO; 3 days in office, 2 days WFH</li></ul>
Responsibilities:<ul><li>
Develop and execute social media strategies across platforms like LinkedIn, Facebook, YouTube, and X to drive brand awareness and leads.</li><li>
Create and schedule content, including graphics and videos, while monitoring engagement and responding to audiences.</li><li>
Analyze performance metrics to refine campaigns and present insights to stakeholders.</li><li>
Collaborate with marketing teams on promotions, trade shows, and content alignment.</li><li>
Assist with graphic design and other marketing tasks as needed.</li></ul>
Qualifications:<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).</li><li>
Certifications in social media or digital marketing preferred.</li><li>
3+ years managing social media for brands, with proven audience growth.</li><li>
Proficiency in Adobe Creative Suite and content tools (e.g., HubSpot).</li><li>
Strong analytical and presentation skills.</li></ul>
Keywords: Social Media Strategy, B2B Marketing, Industrial Manufacturing, Engagement Metrics, Adobe Suite, HubSpot, LinkedIn Ads, Content Creation, Digital Campaigns, Brand Awareness. 
EEO</div>

Social Media Marketing Specialist

Victaulic

<div>Job Description<div>
Aligned with the sales growth strategy, the Marketing Specialist &ndash; Fire Protection is responsible for spearheading the strategic development and implementation of integrated B2B marketing communication campaigns targeting the global commercial construction industry.</div><div></div><div>
Victaulic is looking for a candidate who has experience working with sales leadership, agencies, in-house teams and cross-functional groups, combined with a natural ability to collaborate to execute comprehensive campaigns across multiple platforms.</div><div></div><div>
The ideal candidate is a dynamic individual with direct experience driving inbound and outbound marketing strategy, as well as developing both technical and commercial content for the B2B market.</div><div></div><div>
What they bring to the table:</div><ul><li>Strong solutions-oriented mindset</li><li>Driven to understand the bigger picture</li><li>Attention to detail in time management, creating efficiencies, writing, editing</li><li>Acts and moves with a sense of urgency</li><li>Ability to dig into the ambiguous and create actionable plans</li><li>Determined and dependable team player</li></ul><div></div><div>
Responsibilities</div><ul><li>Responsible for driving alignment with the Fire Protection sales leaders</li><li>Interface with local and global sales, corporate and satellite marketing team members and business teams to develop new market business case, sales strategy and go-to-market strategy development - drive execution of integrated marketing plan</li><li>Bridge internal and external resources to strategically lead and develop tactical plans and drive them to completion. Tactical areas include but are not limited to sales collateral (technical, marketing, training), digital (social, website, video, email, SEO), public relations and advertising</li><li>Assist in development of annual and long-range market plans and budgets</li><li>Leverage market insights and voice-of-customer to create clear and value-oriented content to break-through channel noise &ndash; lead strategy development, creative execution and budget oversight for social, print and digital promotion, including KPI and reporting development</li><li>Ensure the timely flow of projects and that all corporate graphic standards and guidelines are met</li><li>Drive strong interdepartmental coordination and communication.</li><li>Identify areas for operational improvement within responsibilities to support the company&rsquo;s overall objectives</li></ul><div></div><div>
Qualifications</div><ul><li>College degree in marketing and/or communications desired</li><li>6+ years of experience in B2B marketing. Construction industry experience desired, but not required. Provide specific campaign examples</li><li>Ability to develop strategic and innovative marketing campaigns and strategies</li><li>Strong writing, editing and proofreading skills</li><li>Robust collaboration and leadership skills</li><li>Excellent project management and organizational skills</li><li>Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, Teams/Zoom, and WordPress. Canva and Photoshop skills desired.</li><li>Ability to clearly present complex information</li><li>Strong organizational and scheduling skills</li><li>Ability to communicate and interact effectively with outside vendors, customers and sales force</li><li>Ability to travel as needed -15% travel</li><li>Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals</li><li>Ability to work independently when required as well as work well across regions/time zones as part of global team</li></ul></div>

Marketing Specialist - Fire Protection

Liton Lighting

Company OverviewLiton Lighting was founded in 1996 on the principles of remarkable design and reliable craftsmanship. Since its inception, Liton Lighting has been a leader in Specification Grade, Commercial and Residential recessed and track lighting. With an array of luminaires offered in various sizes, power sources and designer finishes, Liton Lighting offers its customers a reliable source of indoor and outdoor lighting solutions.Based in Los Angeles, California, Liton Lighting engineers and manufactures lighting products worldwide, establishing a brand that you can trust for lighting excellence. Our experienced and knowledgeable staff of professionals are dedicated to helping you achieve your goals.All of our sales, marketing, accounting, engineering, warehousing and production departments are under one roof in our 100,000 square foot facility near LAX, giving you the advantage of real-time service. Orders are shipped fast and questions are answered promptly.This role supports our mission to deliver market-leading lighting products from concept through commercialization.Position SummaryWe are seeking a Marketing Specialist to manage and execute B2B marketing initiatives across digital, print, and social channels. This role supports brand growth through social media management, advertising, content creation, market research, and cross-functional collaboration. The ideal candidate combines strong visual design skills with analytical thinking to maintain a consistent brand presence, support sales objectives, and optimize marketing performance.Social Media Management<ul><li>Plan and execute B2B content on LinkedIn and Instagram</li><li>Write captions and manage posting calendar</li><li>Maintain active company presence</li><li>Track metrics and adjust strategy</li></ul>Advertising and Promotion<ul><li>Manage print, digital, and social campaigns</li><li>Monitor performance and optimize</li><li>Assist with retargeting campaigns</li><li>Help coordinate tradeshows and events</li><li>Track spend and report budgets</li></ul>Administrative Support<ul><li>Maintain marketing database and CRM</li><li>Schedule meetings, presentations, and travel</li></ul>Market Research and Analysis<ul><li>Research customer needs and trends</li><li>Analyze opportunities for brand growth</li><li>Apply insights to marketing strategy</li></ul>Team Collaboration<ul><li>Align with sales goals</li><li>Manage vendors and agencies</li></ul>Content Creation<ul><li>Oversee brochures, catalogs, videos, graphics</li><li>Ensure brand compliance</li></ul>Required<ul><li>Graphic Design experience</li><li>Architecture or furniture industry experience</li><li>Sample work with profesional, modern design and taste</li></ul>Preferred Qualification <ul><li>Have AI experience (non-ChatGPT)</li></ul>Benefits<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li><li>Paid Holidays</li></ul>Job Type: Full-timePay: $22.00 - $35.00 per hourWork Location: In person

Graphic Designer / Marketing Specialist

Aliable

<ul><li>Location: Lahore (On-site)</li><li>Shift: Morning (9:00 AM &ndash; 6:00 PM)</li><li>Employment Type: Full-Time</li></ul>About the RoleLogix Contact is seeking an IT Marketing Specialist responsible for identifying new business opportunities and generating qualified leads for the sales team. The role focuses on research, outreach, and market opportunity discovery.Key Responsibilities<ul><li>Conduct market research to identify potential clients and industries</li><li>Generate and qualify leads through LinkedIn, email outreach, and online platforms</li><li>Build prospect databases and outreach campaigns</li><li>Identify new opportunities in international markets</li><li>Support sales teams with lead qualification and follow-ups</li><li>Maintain lead records and campaign performance reports</li></ul>Requirements<ul><li>2&ndash;3 years of experience in lead generation or B2B marketing</li><li>Strong research and prospecting skills</li><li>Experience with LinkedIn outreach and CRM systems</li><li>Excellent written communication skills</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

IT Marketing Specialist

Hitachi Energy

<div>
 
 The opportunity
 
 
 
 We are seeking a motivated and enthusiastic Product Marketing Engineer to join our team. In this role, you&rsquo;ll oversee the related factory quotations and be responsible for multi-factory bid coordination with the right competitive pricing, costing and all the related operational factors. You will be at an operational level, it covers the whole sales funnel from a supply side standpoint, from bid and proposal/tendering stage to price setting with the objective of speeding up the decision-making process and price decisions. This role is also instrumental for cross-factory bid and/or cross-hub tenders. The Product Marketing Team Specialist is reporting to product marketing manager of the factory.
 
 
 
 How You&rsquo;ll Make An Impact
 
 
 
 <ul>
 <li>
 Getting continuously/daily fed by the WCFE and Sales Teams by means of SFDC collaboration and through the proper selection of the factory, within and outside the HUB
 </li>
 <li>
 Being a vocal point for the factory business intake by ensuring that this business is being smoothly executed through the different diversified functions.
 </li>
 <li>
 Pricing responsibility/pricing setting empowerment based on WCFE and Sales Team price feedback
 </li>
 <li>
 Overseeing the pricing setting, order handling &amp; project management when applicable (one face/one voice for the Customer) for Distribution business; in charge of the operational sales, pricing setting, contract &amp; project management and project controller (one face/one voice for the Customer) for Power business
 </li>
 <li>
 Developing relationships with key stakeholders.
 </li>
 <li>
 Looking after Customer relationship by showcasing the factory on a regular basis and acting on the results to ensure high levels of customer satisfaction
 </li>
 <li>
 Supporting other factory functions: she/he might act as RR delegate within the HUB (specifically for Power)
 </li>
 <li>
 Initiating, Creating, planning and ensuring implementation of the regional go-to&ndash;market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
 </li>
 <li>
 Engaging in business study, analysis and the situational analysis of the market to be a start of further strategic plan in place for market penetration, or market share growth.
 </li>
 <li>
 Driving sales efficiency by ensuring appropriate product knowledge (technical and sales expertise) for each Salesperson.
 </li>
 <li>
 Ensuring know-how sharing and cross-collaboration
 </li>
 <li>
 Looking after sales execution for assigned products by coordinating the preparation of relevant materials with the Product Marketing Team and offering support and guidance to WCFE team(s)
 </li>
 <li>
 You will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.
 </li>
 <li>
 Living Hitachi Energy&rsquo;s core values safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
 
 
 </li>
 </ul>
 
 Your background
 
 
 
 <ul>
 <li>
 A bachelor&rsquo;s degree in electrical Power and Machine Department Engineering degree.
 </li>
 <li>
 Structured and analytical thinking.
 </li>
 <li>
 3+ years of experience in marketing &amp; sales &ndash; B2B, energy sector preferably.
 </li>
 <li>
 Very good French Conversation and written capabilities is a must.
 </li>
 <li>
 Proficiency in both spoken &amp; written English is required.
 
 
 </li>
 </ul>
 Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives.
 
 
 With over a century in pioneering mission-critical technologies like high-voltage, transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time &ndash; balancing soaring electricity demand, while decarbonizing the power system.
 
 
 Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD. We welcome you to apply today.
</div>

Product Marketing Engineer

TreadPlanet

Location: Dubai, UAE Job Type: Full-Time Experience: 3&ndash;5 Years Marketing Experience (UAE Experience Preferred)About the Company: We are a growing tire trading company in Dubai engaged in local and export trading. We are looking for a highly motivated and aggressive Marketing Specialist with strong marketing exposure and a solid sales representative background who can contribute to market expansion and business growth.Job Summary: The ideal candidate will have strong marketing experience combined with practical sales exposure, particularly export in trading industry and B2B markets. The role requires strong MS Excel reporting skills, email marketing knowledge, and the ability to negotiate pricing and structure deals within the UAE trading market.Key Responsibilities:<ul><li>Develop and implement aggressive marketing strategies to expand market reach and increase sales.</li><li>Identify and develop new customers, distributors, and export markets.</li><li>Execute email marketing campaigns and digital outreach to generate leads and business opportunities.</li><li>Conduct market research, competitor analysis, and pricing intelligence.</li><li>Prepare sales reports, marketing performance reports, and demand forecasts using MS Excel.</li><li>Support management with data-driven marketing insights and reporting.</li><li>Negotiate pricing, discounts, and commercial terms with customers and trading partners.</li><li>Assist in deal structuring and closing trading agreements within the UAE and export markets.</li><li>Maintain strong relationships with customers, dealers, and distributors.</li><li>Coordinate with the sales team to ensure smooth order execution and customer satisfaction.</li></ul>Requirements:<ul><li>3&ndash;5 years of marketing experience in UAE, preferably in trading companies.</li><li>Background as a Sales Representative or Sales Executive is highly desirable.</li><li>Experience in export trading and international market exposure.</li><li>Strong MS Excel skills (reporting, pivot tables, sales analysis).</li><li>Knowledge of email marketing and lead generation campaigns.</li><li>Excellent negotiation, pricing, and deal structuring skills.</li><li>Strong analytical, communication, and interpersonal skills.</li><li>Ability to work in a fast-paced trading environment and execute aggressive market development strategies.</li><li>FEMALE Applicants ONLY</li></ul>Preferred:<ul><li>Experience in tire trading or automotive spare parts industry.</li><li>Existing network of dealers, distributors, or trading partners.</li></ul>What We Offer:<ul><li>Competitive salary package</li><li>Performance-based incentives</li><li>Career growth opportunities</li><li>Professional and dynamic work environment</li></ul>Application Process: Interested candidates with relevant marketing and export trading experience are encouraged to apply through Indeed with their updated CV.Job Types: Full-time, PermanentPay: AED1.00 - AED5.00 per monthWork Location: In person

Marketing Specialist (Sales Background)

Search 10000+ B2b marketing specialist jobs near you this March. New roles added regularly across leading industries. Apply today.