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brand activation manager

Xpat Today

<div>
 
 
 Brand Activation Account Manager - Experiential BTL activation and Trade Marketing experience
 
 
 
 
 
 
 
 Job Description
 
 
 
 About the Company - Our client is seeking a Brand activation Account Manager to join their dynamic and fast growing marketing agency, driving the development and implementation of marketing strategies for some of the Middle East&rsquo;s leading brands. It's a high-paced, results driven environment that requires a proactive individual, with a positive can-do attitude to manage a portfolio of key accounts and projects with a focus on shopper marketing strategy and retail trade activations.
 
 
 
 
 
 
 
 
 
 About the Role
 
 - Reporting to the Group Account Director, the key responsibilities of the role include:
 
 
 
 
 <ul>
 <li>
 Strengthening and expanding relationships with key clients and stakeholders.
 </li>
 <li>
 Taking client briefs and developing creative and strategic solutions, with the support of the Account Directors, Account Managers and design team.
 </li>
 <li>
 Researching all facets of marketing to support and assist in the execution of client briefs.
 </li>
 <li>
 Assisting the development of key accounts and providing strategic input into campaign development.
 </li>
 <li>
 Communicating with clients and internal and external stakeholders the goals of an overall project and ensuring project timelines and budgets are met.
 </li>
 <li>
 Trafficking communication through departments to aid the development of creative, strategy, POS, marketing collateral and premiums.
 </li>
 <li>
 Plan and execute events, including product launches and brand activations.
 </li>
 <li>
 Ensuring jobs are completed to an impeccable standard.
 </li>
 <li>
 Leading, assisting and participating in client presentations, responding to briefs, concepts and initiatives.
 </li>
 <li>
 Building strong relationships with team members to establish sound working relationships.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications
 
 - To be eligible for the role you must possess some experience in marketing (preferably
 
 Shopper Marketing/Trade Marketing
 
 ) in an Account Manager role. Experience in planning and executing marketing campaigns would be ideal.
 
 
 
 
 
 
 
 
 
 Required Skills
 
 - We&rsquo;re looking for someone who is positive, passionate and a great communicator. You will be a supportive team member with initiative to drive your accounts and assist your team members when required. You need to have extensive experience with
 
 Shopper Marketing
 
 , including developing strategies and executing campaigns. Managing events from initiation to completion. Understanding consumer purchasing behavior. There is a great deal of autonomy in the role and to be effective you must be extremely organised, with strong attention to detail and possess the ability to respond quickly, problem solve and prioritise effectively. You must also be able to work collaboratively within a team and across departments as this is something we pride ourselves on to deliver results. The ideal candidate is a dedicated, hardworking individual, who prides themselves on their commitment to excellent client service and is seeking exposure to major brands and campaigns and a supportive team environment.
 
</div>

Brand Activation Account Manager

Sephora

<div>At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful. 
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty. 
With 56,000 employees in 35 countries, we connect customers and beauty brands within the world&rsquo;s most passionate beauty community. With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more. 
Position Purpose:
The Brand Activations Specialist will organize, manage and execute in-store animations in liaison with cross functional teams and external partners for all key brand and product launches. This role will involve close collaboration with internal teams and external stakeholders to ensure smooth execution of instore animations calendar with timely reviews and approvals to drive brand awareness and sales, while also overseeing planning and execution of thematic animations. This role requires excellent attention to detail, project management skills, and the ability to work across multiple teams to ensure smooth delivery of instore visibility campaigns. 
You will excel and enjoy this role if you are ready to actively handle the following missions:
Instore Activations<ul><li>
Develop brand activation toolkits and consolidate all brand activation requests for all instore activations.</li><li>
Develop and manage instore animation calendar in partnership with Category management teams.</li><li>
Liaise with category and cross functional teams to plan for all key thematics as well as brand and product launches instore.</li><li>
Communicate animation packages confirmations to brands and ensure their acknowledgement and adherence to Sephora guidelines.</li><li>
Liaise with store teams to ensure all brand installations and dismantling are strictly as per Sephora calendar.</li><li>
Ensure all brand visibility is diligently activated across all relevant doors as per campaign go live dates.</li></ul> 
Brand Co-ordination and Management<ul><li>
Spearhead best practices and develops processes for successful execution of animations.</li><li>
Work closely with Retail Marketing team to ensure accurate and up-to-date guidelines are available to share with brands on a timely basis.</li><li>
Ensure deliverables are approved and executed in time and meet brand and animations guidelines.</li><li>
Ensure a monthly activations book is maintained and shared with key stakeholders.</li><li>
Maintain and share a regular recap of animations across cross functional teams.</li><li>
Maintain regular reporting of animations performance and share key feedback across teams as well as external stakeholders.</li></ul> 
Do not hesitate to apply if you have:<ul><li>
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).</li><li>
3+ years of experience in preferably beauty retail industry. Experience in project management or cross-functional team collaboration is also preferred.</li><li>
Entrepreneurial mindset, Strong organizational and time-management skills.</li><li>
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), with experience in tracking and reporting tools.</li><li>
Excellent communication skills (both verbal and written).</li><li>
Attention to detail and ability to manage multiple tasks simultaneously.</li><li>
Ability to work under pressure to meet deadlines.</li><li>
Experience in working with cross-functional teams, including logistics, marketing, and creative departments.</li><li>
Experience in working with multiple projects at the same time.</li><li>
Understanding of instore activations.</li><li>
Self-motivated and proactive with a strong sense of ownership.</li><li>
Collaborative and team-oriented with the ability to work independently.</li><li>
Flexible and adaptable in a fast-paced environment.</li><li>
Strong attention to detail and quality of execution.</li></ul> 
Here, you will find:<ul><li>
Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.</li><li>
Culture of empowerment, learning &amp; growth, that offers you the tools, space and opportunity to learn, innovate and lead</li><li>
Work that brings, fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference</li></ul>
Join us and belong to something beautiful.</div>

Brand Activations Specialist

Sobha Limited

Role OverviewThe Road Show Manager will be responsible for conceptualizing, planning, and executing high-impact road shows and promotional events across the UAE and international markets to showcase Sobha Realty&rsquo;s luxury real estate portfolio. This role requires a blend of event management expertise, sales acumen, brand storytelling, and stakeholder coordination to maximize brand visibility, generate qualified leads, and drive sales conversions.The ideal candidate is a dynamic professional with hands-on experience in luxury brand activations, customer engagement strategies, and large-scale event logistics.Key ResponsibilitiesRoad Show Planning &amp; Execution<ul><li>Develop and execute annual road show calendars across target geographies (UAE and international).</li><li>Manage end-to-end event planning including venue selection, setup, branding, logistics, vendor management, and permits.</li><li>Ensure seamless execution of all road show activities, aligning with Sobha Realty&rsquo;s premium brand positioning.</li></ul>Sales &amp; Lead Generation<ul><li>Collaborate with the sales team to design road show formats that maximize qualified lead generation.</li><li>Monitor performance KPIs (footfall, leads generated, conversion rates) and optimize road show strategies.</li><li>Provide on-ground support to the sales team during events to ensure customer engagement and follow-ups.</li></ul>Marketing &amp; Branding<ul><li>Work closely with the Marketing &amp; Communications team to ensure brand consistency in all road show collaterals and presentations.</li><li>Develop creative engagement activities and presentations to highlight Sobha Realty&rsquo;s projects.</li><li>Ensure alignment with global brand guidelines while tailoring experiences for diverse international markets.</li></ul>Stakeholder &amp; Vendor Management<ul><li>Liaise with internal departments (Sales, CRM, Marketing, Finance) to align on event objectives and outcomes.</li><li>Build and maintain relationships with event agencies, vendors, venue partners, and media for flawless execution.</li><li>Negotiate vendor contracts and ensure budget optimization.</li></ul>Reporting &amp; Analysis<ul><li>Prepare post-event reports including ROI analysis, customer insights, and recommendations for improvement.</li><li>Maintain databases of leads and share with relevant sales teams for timely follow-ups.</li></ul>Key Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, Event Management, or related field.</li><li>Minimum 5&ndash;7 years of experience in road shows, exhibitions, or event management, preferably in luxury real estate, hospitality, or high-value products.</li><li>Proven track record of successfully executing international and local road shows or exhibitions.</li><li>Strong project management skills with the ability to manage multiple events simultaneously.</li><li>Excellent communication, negotiation, and stakeholder management skills.</li><li>High level of creativity, attention to detail, and ability to thrive under pressure.</li><li>Willingness to travel frequently across the UAE and international destinations.</li></ul>What We Offer<ul><li>Opportunity to represent one of the most prestigious luxury real estate developers in the UAE.</li><li>Exposure to international markets and high-profile clientele.</li><li>A dynamic, fast-paced, and growth-oriented environment.</li></ul>Job Type: Full-timePay: AED15,000.00 per monthApplication Question(s):<ul><li>How much salary you are looking for (in AED) ?</li><li>How many years of Roadshow managing experience you have in Dubai ?</li></ul>

Roadshow Manager (Real Estate)

Almarai - المراعي

<div>
 
 
 Assistant Trade Marketing Manager
 
 |
 
 Dubai, United Arab Emirates
 
 
 
 
 
 
 
 
 
 
 The Company
 
 
 
 
 
 
 Almarai is the world&rsquo;s largest vertically integrated dairy and the region&rsquo;s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA region and is a market leader in all its categories across the GCC. Almarai currently employs over 46,000 employees servicing some 110,000 retail outlets and has reported net income of SAR 2.04 billion on sales of SAR 19.57 billion in 2023. For more details, please visit our website &ndash;
 
 
 www.almarai.com.
 
 
 An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group.
 
 
 
 
 
 
 
 
 
 The Role:
 
 
 
 Assist Trade Marketing Manager in managing and coordinating the National Promotion Plan, National Key Accounts Promotions, National Key Accounts Multi-brand In-store Activation and Display, POSM Projects and Implementation, External and Internal In-store Sampling Activities, Sponsorships and Events, NPD Listings, Competitor Promotion Intelligence Reports for different Business Units throughout KSA &amp; GULF.
 
 
 
 
 
 
 
 
 
 To be successful in this role, you must have the following:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing or business-related subject.
 </li>
 <li>
 At least 5 years Trade Marketing experience with a reputable FMCG company in the Middle East with evidence of well-developed management skills and proven track record of delivering results in a competitive environment.
 </li>
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 Good proficiency in English &amp; Arabic
 </li>
 <li>
 Competencies such as; Promotional Planning &amp; Execution; New Product Development; POSM Management; In-store Sampling Activation; Display Branding Activation; Sales Data Analysis; Operational Planning; Market data manipulation; Brand positioning and share of trade; Public Relations; Good communication and written English skills.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.
 
 
 
 
 
 
 
 
 This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.
 
</div>

Assistant Trade Marketing Manager

Lobo Management

<div>
 
 Our client is a leading tyre manufacture with a long-established international brand portfolio. They are seeking to hire a Brand Manager who will drive the brand strategy across the with a primary focus on launching the brand into Europe in 2026. This is a newly created role offering significant autonomy and global exposure. The position is based in Dubai and reports to the Senior Director of Marketing.
 
 
 
 
 
 This is an exciting opportunity for a Brand Manager who thrives in entrepreneurial environments and enjoys building brands across multiple markets. You will have the chance to lead a full go-to-market activation for Europe, while shaping a unified narrative for the brand across globally.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and own the brand strategy across the EuroAmericas region.
 </li>
 <li>
 Shape a compelling value proposition for the European market while maintaining the brand&rsquo;s heritage.
 </li>
 <li>
 Lead the brand and marketing workstream for the Europe 2026 launch.
 </li>
 <li>
 Execute integrated, multichannel campaigns (digital, offline, events, dealer marketing).
 </li>
 <li>
 Oversee go-to-market plans including dealer activations, PR, digital campaigns, and launch events.
 </li>
 <li>
 Manage brand guidelines and ensure consistency across markets.
 </li>
 <li>
 Track KPIs related to brand awareness, dealer adoption, and campaign ROI.
 </li>
 <li>
 Coordinate with regional sales, product, and creative teams to drive local execution.
 </li>
 <li>
 Work closely with agencies and vendors to deliver world-class brand experiences.
 </li>
 </ul>
 
 
 
 
 
 Candidate Requirements
 
 
 <ul>
 <li>
 5+ years of experience in brand management, ideally leading launches in European markets.
 </li>
 <li>
 Proven experience developing go-to-market strategies and scaling brands across multiple regions.
 </li>
 <li>
 Strong understanding of multichannel marketing (digital + offline).
 </li>
 <li>
 Excellent communication and stakeholder management skills across cultures and time zones.
 </li>
 <li>
 Independent, entrepreneurial, able to operate with minimal guidance.
 </li>
 <li>
 Global mindset with exposure to international businesses; European background is an advantage. Demonstrated success in launching brands in Europe would be highly preferred.
 </li>
 <li>
 Flexibility to work European working hours while based full-time in Dubai.
 </li>
 </ul>
 
 
</div>

Brand Manager - Automotive Tyres

Beiersdorf Middle East FZCO (Dubai)

<div><h2 class="jobSectionHeader">Your Tasks
</h2><div>As Revenue Growth Manager, you will maximize revenue and profit by developing and executing commercial strategies for our brands (NIVEA, Labello, Eucerin, Hansaplast) across all channels. You&rsquo;ll work closely with Category, Marketing, and Sales teams to deliver the right assortment at the right price, in the right place.
Key Responsibilities
<ul><li>Analyze pricing, promotions, product mix, and trade terms to identify growth opportunities.
</li><li>Recommend actions and build business cases for both Beiersdorf and retail partners.
</li><li>Lead the implementation of revenue growth initiatives across the Middle East, driving analytical insights and cross-functional alignment.
</li></ul>Main Accountabilities
<ul><li>Pricing: Own local pricing execution, monitor the market, and collaborate with teams to set and optimize pricing and assortment plans.
</li><li>Promotion Management: Lead efficient promotion strategies, analyze performance, and ensure a &ldquo;triple win&rdquo; for shoppers, retailers, and Beiersdorf.
</li><li>Mix Management: Optimize product and channel mix for profitability and integrate into customer planning.
</li><li>Trade Terms Control: Ensure resources and budgets are allocated to the right customers and categories.
</li><li>Category Analysis: Use data to review category performance, identify trends, and support business growth.
</li></ul>You will play a key role in shaping our commercial strategy and ensuring our brands win in the market.
Lead &amp; Activation
<ul><li>Navigates matrix organization to deliver full RGM execution across Middle East.
</li><li>Leads for Middle East North Africa (MENA), and owns activation for UAE and Gulf (Activation for Saudi Arabia and North Africa done by separate teams)
</li><li>Runs monthly meetings with Activation markets to gatekeep RGM execution.
</li><li>Locally &gt;&gt; Part of local S&amp;CM lead &amp; activation team as the owner of and sole contact for all RGM practices within the organization (ME).
</li></ul></div><h2 class="jobSectionHeader">Your Profile
</h2><div><ul><li>Business-related degree
</li><li>5+ years&rsquo; experience in Category Management, Trade Marketing, or Account Management within FMCG; at least 2 years in Revenue Growth Management (RGM)
</li><li>Strong analytical skills and commercial mindset
</li><li>Excellent prioritization and attention to detail
</li><li>Effective communicator (written, verbal, presentation)
</li><li>Team player with strong interpersonal skills
</li><li>Proactive, can-do attitude
</li><li>Hands-on: ability to combine strategic LEAD role with hands-on execution for UAE and Gulf
</li><li>Skilled in stakeholder management and influence
</li>Able to connect analysis to commercial impact and influence peers across markets 
<li>
</li></ul></div> 
At Beiersdorf, we want to help people feel good about their skin &ndash; and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values &ndash; CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.</div>

Revenue Growth Manager

Wizcraft

The Role
 <ul>
<li>Understand company vision and design aesthetics, helping drive a consistent design sensibility across all events. • Support the creative lead on incoming event opportunities, including development of innovative creative concepts from start to finish for use in out-going proposals. • 2D & 3D Graphic renderings and visualizations of event environments. • Provide the production team with all drawings and materials needed to produce and fabricate the designs prepared by you. At times you may also be required to provide such drawings and materials for designs prepared by someone else. • Creative and design resource for production team, providing design support and direction during actual production of events. • Participate in client discovery calls and meetings; manage day-to-day client communication and tasks. • Research client and understand client brand guidelines to employ as part of creative strategy, maintaining client brand standards. • During the day of the event, be onsite to oversee execution and bring design to life and its full fruition. • 2D Graphic Renderings, Illustrations and other graphic support/visuals as needed for proposals and client requests. • Create site plans & floor plans. • Oversee graphic and printing needs for projects. • Prepare presentation materials to pitch clients on vision for the event.</li>
</ul>
Requirements
 REQUIRED SKILLS & EXPERIENCE: • High proficiency in AutoCAD, as well as rendering packages like 3DS Max or Maya • Excellent sketching skills. • A design degree or diploma in a relevant field of study will be an added advantage.
 
About the company
 Wizcraft is a reputable event management company in Dubai, renowned for its expertise in creating unforgettable experiences. Specializing in event marketing services in Dubai, we deliver impactful campaigns that resonate with your target audience. From seamless marketing event planning across Dubai to cutting-edge brand activation, Wizcraft brings creativity and precision to every project. As a top brand activation agency in Dubai, we craft immersive experiences that elevate your brand and leave a lasting impression. Let Wizcraft turn your vision into a reality with exceptional events that capture attention and engage audiences.

3D Designer

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