brand copy messaging lead

izil Beauty

<div>
 
 Izil is a Moroccan beauty house built on ritual science and long-term skin &amp; hair health. We combine nature-powered ingredients with science-backed innovation to deliver real results.
 
 
 As we scale across markets, our creative must scale with us&hellip; without losing clarity, coherence, or impact.
 
 
 As we scale across markets, our voice must scale with clarity, confidence, and consistency.
 
 
 We are looking for a Brand Copy &amp; Messaging Lead to define, shape, and elevate how Izil speaks across every touchpoint.
 
 
 This is where you come in.
 
 
 
 
 
 
 The Role
 
 
 
 This is a senior brand role with end-to-end ownership of Izil&rsquo;s messaging ecosystem.
 
 
 You will define:
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The core messaging angle behind campaigns and launches
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How products are positioned and explained
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How science is translated into consumer language
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;How our tone of voice evolves and remains consistent
 
 
 You will operate at the intersection of:
 
 Brand strategy &times; Scientific credibility &times; Commercial clarity
 
 
 
 You are not writing random content. You are building and protecting a messaging system designed to scale.
 
 
 
 
 
 
 What You Will Own
 
 
 
 
 1.&nbsp;&nbsp;&nbsp;&nbsp;
 
 Campaign Messaging Architecture
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop the core messaging angles behind launches and campaigns
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Define headline logic, narrative flow, and benefit hierarchy
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure emotional storytelling is supported by rational proof
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create adaptable messaging frameworks for multi-channel rollouts
 
 
 Your messaging must be inspiring, clear, and conversion-oriented.
 
 
 
 
 2. Product &amp; Claims Storytelling
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Structure PDP messaging and benefit stacks
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Translate R&amp;D and ingredient science into accessible, compelling language
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Support packaging copy and product naming logic
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure claims are credible, compliant, and persuasive
 
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bring clarity to routines, bundles, and hero products
 
 
 You turn complexity into clarity, without losing depth.
 
 
 
 
 
 
 
 3. Brand Voice Across All Touchpoints
 
 
 
 
 Own and evolve Izil&rsquo;s tone of voice across:
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Website
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;PDPs
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Campaigns
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Packaging
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;CRM communications
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Retail materials
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Spa menus and treatment descriptions
 
 
 You ensure consistency, confidence, and clarity at every customer interaction.
 
 
 
 
 
 
 
 4. Copy Leadership &amp; Cross-Functional Collaboration
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Partner closely with the Creative team to align words and visuals
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate with Growth teams to ensure messaging supports performance goals
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Work with R&amp;D / Science teams to ensure accuracy and credibility
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Provide clear copy direction and structured messaging guidance to teams
 
 
 You elevate messaging quality while enabling speed and scalability.
 
 
 
 
 
 
 
 5. Messaging Systems That Scale
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop reusable messaging frameworks and templates
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Build structured approaches to claims, benefit hierarchies, and storytelling
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure messaging remains consistent as the brand expands across markets
 
 
 You think in systems, not scattered lines.
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;6+ years in brand copywriting, brand strategy, or senior messaging roles
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong portfolio demonstrating campaign-level thinking
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Experience translating scientific or technical concepts into clear consumer narratives
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong commercial instinct&hellip; You understand what drives action
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to structure messaging hierarchies
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Experience in beauty, skincare, wellness, or premium consumer brands preferred
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Comfortable operating in a fast-scaling, entrepreneurial environment
 
 
 
 
 
 
 Who You Are
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You think in messaging architecture, not captions
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You balance emotional storytelling with rational credibility
 
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You simplify without oversimplifying
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You care about precision, clarity, and consistency
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You see words as a strategic brand asset
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You want to shape a brand voice long-term
 
 
 
 
 
 
 Why Join Izil
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Full ownership of brand voice evolution
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Direct exposure to leadership
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Opportunity to define messaging across multiple markets
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Cross-channel creative and commercial impact
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ambitious, performance-driven environment
 
 
 If you want to shape how a modern ritual beauty brand speaks and ensure its messaging drives both brand equity and conversion&hellip; we&rsquo;d love to meet you!
 
 
 ills
 
</div>

Brand Copy & Messaging Lead

Element MEA

<div>
 
 Role Overview
 
 
 
 We are seeking a
 
 creative and performance-oriented Content Creator
 
 to develop engaging, high-conversion content for Salonist. This role focuses on educating salon owners, enhancing product visibility, and driving qualified lead generation through strategic content initiatives.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Content Creation
 </li>
 <li>
 Produce high-quality short-form video content (Reels, TikTok, YouTube Shorts) covering:
 </li>
 <ul>
 <li>
 Salon growth strategies
 </li>
 <li>
 Product demonstrations
 </li>
 <li>
 Business transformation stories
 </li>
 </ul>
 <li>
 Design visually compelling static creatives including ads, carousels, and infographics
 </li>
 <li>
 Product Marketing Content
 </li>
 <li>
 Develop content highlighting key product features, including:
 </li>
 <ul>
 <li>
 Appointment booking systems
 </li>
 <li>
 CRM and automation workflows
 </li>
 <li>
 Customer success stories and case studies
 </li>
 </ul>
 <li>
 Translate complex SaaS functionalities into simple, engaging, and relatable content
 </li>
 <li>
 Social Media Management
 </li>
 <li>
 Plan and manage content calendars across Instagram, LinkedIn, and YouTube
 </li>
 <li>
 Optimize content for maximum engagement, reach, and platform performance
 </li>
 <li>
 Stay updated with emerging trends in the beauty and SaaS industries
 </li>
 <li>
 Performance Marketing Content
 </li>
 <li>
 Create high-performing ad creatives for Meta and Google campaigns
 </li>
 <li>
 Conduct A/B testing on hooks, scripts, and thumbnails to improve results
 </li>
 <li>
 Collaborate with the marketing team to support lead generation and campaign objectives
 </li>
 <li>
 Copywriting
 </li>
 <li>
 Develop compelling and conversion-focused:
 </li>
 <ul>
 <li>
 Captions
 </li>
 <li>
 Hooks
 </li>
 <li>
 Ad copy
 </li>
 <li>
 Email campaigns
 </li>
 </ul>
 <li>
 Ensure all messaging aligns with brand voice and performance goals
 
 </li>
 </ul>
 
 Content Formats
 
 
 
 <ul>
 <li>
 "How to Grow Your Salon" educational videos
 </li>
 <li>
 "Day in the Life" of salon owners
 </li>
 <li>
 Product tutorials and walkthroughs
 </li>
 <li>
 Relatable/meme-based content
 </li>
 <li>
 Testimonials and user-generated content (UGC)
 
 
 </li>
 </ul>
 
 Key Performance Indicators (KPIs)
 
 
 
 <ul>
 <li>
 Engagement rates across platforms
 </li>
 <li>
 Lead generation metrics
 </li>
 <li>
 Video views and audience retention
 </li>
 <li>
 Conversion rates from content initiatives
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Must-Have
 
 
 
 <ul>
 <li>
 2&ndash;5 years of experience in content creation or social media marketing
 </li>
 <li>
 Strong understanding of:
 </li>
 <ul>
 <li>
 Instagram Reels and TikTok algorithms
 </li>
 <li>
 SaaS or service-based marketing models
 </li>
 </ul>
 <li>
 Proficiency in basic video editing tools (e.g., CapCut, Premiere Pro)
 </li>
 </ul>
</div>

Content Creator

Cornerstone Development

<div>
 
 Role Purpose
 
 
 Support the Marketing Director in executing high-impact communication strategies for
 
 
 Cornerstone&rsquo;s projects. The role focuses on campaign rollout, content development, and ensuring
 
 
 all marketing outputs are aligned with brand positioning and sales objectives.
 
 
 
 
 
 Key Responsibilities
 
 
 &bull; Execute communication plans across all project phases (pre-launch, launch, post-launch)
 
 
 &bull; Translate project concepts, masterplans, and lifestyle vision into compelling messaging
 
 
 &bull; Manage and coordinate 360&deg; campaigns (Digital, Social, OOH, TVCs, Events)
 
 
 &bull; Oversee development of all marketing assets (key visuals, videos, brochures, landing pages)
 
 
 &bull; Brief and manage external agencies (creative, media, production)
 
 
 &bull; Develop sales enablement tools (decks, scripts, FAQs, offer messaging)
 
 
 &bull; Align with Sales team on messaging performance and lead feedback
 
 
 &bull; Ensure consistency in brand tone, messaging, and visual identity
 
 
 &bull; Coordinate with internal teams (Engineering, BD, HR) for accurate communication outputs
 
 
 &bull; Monitor campaign performance and recommend optimizations
 
 
 
 
 
 Requirements
 
 
 &bull; 3&ndash;5 years of experience in Marketing / Communications
 
 
 &bull; Real estate experience is a strong plus
 
 
 &bull; Experience managing campaigns and agencies
 
 
 &bull; Strong storytelling and content development skills
 
 
 &bull; Highly organized, detail-oriented, and execution-driven
 
</div>

Marketing and Communication Manager

WPP Media

<div>
 
 
 About WPP Media
 
 
 
 
 WPP is the trusted growth partner for the world&rsquo;s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships &ndash; all united by our pioneering agentic marketing platform, WPP Open &ndash; we help clients navigate change, capture opportunity, and deliver transformational growth.
 
 
 WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
 
 
 For more information, visit wppmedia.com.
 
 
 
 
 About WPP Media
 
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 
 
 Role Summary And Impact
 
 
 
 
 We are looking for a creative and detail-oriented Arabic-first Copywriter with strong English capabilities to join our team. You will primarily be responsible for crafting compelling Arabic content across multiple platforms, while also supporting English copy when needed. Your role will focus on bringing brands to life through impactful storytelling, sharp messaging, and culturally relevant communication.
 
 
 <ul>
 <li>
 Develop creative Arabic copy (primary focus) for social media, campaigns, websites, and digital ads
 </li>
 <li>
 Support in writing and adapting English copy when required
 </li>
 <li>
 Translate brand strategies into engaging, on-tone messaging in both Arabic and English
 </li>
 <li>
 Collaborate with designers, strategists, and account managers to deliver integrated campaigns
 </li>
 <li>
 Adapt copy across different formats (captions, text on visuals, scripts, headlines, etc.)
 </li>
 <li>
 Ensure consistency in tone of voice and brand identity across both languages
 </li>
 <li>
 Stay up to date with trends, cultural insights, and platform best practices
 </li>
 <li>
 Proofread and edit content to maintain high linguistic and creative standards
 
 
 </li>
 </ul>
 
 
 Skills And Experience
 
 
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
 <ul>
 <li>
 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
 </li>
 <li>
 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
 </li>
 <li>
 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 </li>
 <li>
 Native or fluent Arabic speaker (must) with exceptional writing skills
 </li>
 <li>
 Strong command of English writing (good to very good level)
 </li>
 <li>
 Strong understanding of Arabic dialects (especially Egyptian dialect is a plus)
 </li>
 <li>
 2&ndash;4 years of experience in copywriting (agency experience preferred)
 </li>
 <li>
 Ability to write in different tones: witty, emotional, informative, and sales-driven
 </li>
 <li>
 Familiarity with social media trends and digital content formats
 </li>
 <li>
 Strong attention to detail and ability to meet deadlines
 </li>
 <li>
 Comfortable working on bilingual content when needed
 </li>
 <li>
 Experience in scriptwriting for reels, ads, or video content
 </li>
 <li>
 Background in marketing, communications, or advertising
 </li>
 <li>
 Ability to contribute to creative concepts and campaign ideation
 
 
 </li>
 </ul>
 
 
 Life At WPP Media &amp; Benefits
 
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
 
 
 While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
</div>

WPP Media: Copywriter (Arabic & English)- Egypt

noon

<div>
 
 
 Job Title
 
 : Copywriter
 
 
 
 Location: Egypt
 
 
 
 
 Reporting to:
 
 Brand Design Lead
 
 
 
 
 
 
 About noon
 
 
 
 We&rsquo;re building an ecosystem of digital products and services that power everyday life across the Middle East&mdash;fast, scalable, and deeply customer-centric. Our mission is to deliver to every door every day. We want to redefine what technology can do in this region, and we&rsquo;re looking for a Copywriter who can help us move even faster.
 
 
 noon&rsquo;s mission: Every door, every day.
 
 
 
 
 
 
 About noon Food
 
 
 
 noon Food believes the key ingredient to a successful partnership is service that works both ways. Championing local business from region for the region. Our aim is to grow the food and beverage delivery sector and be the #1 food delivery player in the region.
 
 
 We at noon Food are a small, dynamic team working on introducing the noon Food service to the world. If you love new challenges, are open to learning and thrive in an entrepreneurial culture, this is exactly the place for you.
 
 
 
 
 
 
 What you'll do:
 
 
 
 Team noon has some of the fastest, smartest, and hardest-working people we've encountered. With a young, aggressive, and talented team, we're driving major missions forward.
 
 
 
 
 
 The role will be responsible to manage end-to-end brand communication and support monthly marketing calendars
 
 
 
 
 
 ● Brand tone and content development for the brand across all platforms
 
 
 ● Write concise and engaging copy across all channels including CRM, digital, onsite, external advertising, print, videography and social media.
 
 
 ● Proofreading and signing off copy.
 
 
 ● Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.
 
 
 
 
 
 
 What you&rsquo;ll need:
 
 
 
 ● Bachelor's degree in design management or a similar field
 
 
 ● 2+ years of relevant experience in a similar role
 
 
 ● Strong sub-editing skills, able to spot an error immediately
 
 
 ● An understanding of brand positioning and a passion for the noon brand
 
 
 ● A great communicator, and team player, often being the link between commercial, marketing and creative departments
 
 
 ● Ability to meet tight deadlines, prioritize workload and achieve effective results in a fast paced, dynamic, ever-growing environment
 
 
 ● Self-starter who uses initiative, with a passion for building, learning and experimenting
 
 
 ● Strong creative skills with an ability to see &lsquo;beyond the brief&rsquo;
 
 
 ● Perfect grammar with an ability to make a simple sentence compelling
 
 
 ● Experience with food/grocery commerce is an advantage
 
 
 
 
 
 
 Who will excel?
 
 
 <ul>
 <li>
 We&rsquo;re looking for people with high standards, who understand that hard work matters.
 </li>
 <li>
 You need to be relentlessly resourceful and operate with a deep bias for action.
 </li>
 <li>
 We need people with the courage to be fiercely original.
 </li>
 <li>
 noon is not for everyone; readiness to adapt, pivot, and learn is essential.
 </li>
 </ul>
</div>

Copywriter - Temp (3 months)

ArpuPlus - ARPU Telecommunications Services

<div>
 
 Role Overview:
 
 We are seeking a strategically-minded
 
 Creative Marketing Executive
 
 to lead the content vision for our VOD platform. You will sit at the intersection of brand marketing and digital production&mdash;turning high-level show launches into viral, scroll-stopping content.
 
 
 While you will have access to dedicated editors and community managers, you are the
 
 architect of the "Big Idea."
 
 You will be responsible for conceptualizing campaigns, directing the production process, and ensuring our platform remains a disruptive force in the Middle East entertainment landscape.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Creative Concepting: Develop original content pillars and "hooks" for new show launches, focusing on high-engagement formats
 </li>
 <li>
 Production Architecture: Act as the lead for video shoots, drafting creative briefs and storyboards that ensure the final product aligns with the initial vision
 </li>
 <li>
 Influencer &amp; Talent Direction: Provide creative direction and scripts for platform talent and external influencers, ensuring "collab" content is authentic while hitting brand messaging
 </li>
 <li>
 Agile Content Capture: Occasionally shoot and perform light "lo-fi" edits (e.g., for TikTok/Reels) when rapid, trend-reactive content is required
 </li>
 <li>
 Creative Strategy &amp; Performance: Collaborate with the Performance Marketing team to ensure organic assets are optimized for "scroll-stopping" mechanics (the first 3 seconds)
 </li>
 <li>
 Content Lifecycle Management: Develop "sustain" creative strategies to keep shows relevant weeks after their premiere through theories and social snippets
 </li>
 <li>
 Trend Hunting: Identify emerging digital entertainment trends in the MENA region and translate them into actionable content briefs
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in business/ marketing or ay other related field
 </li>
 <li>
 2-3 years of experience, preferably with a background or strong understanding of digital entertainment
 </li>
 <li>
 VOD &amp; Media Literacy: A deep understanding of digital entertainment and what makes content "viral" in the Middle Eastern market
 </li>
 <li>
 Producer Mindset: Expert ability to direct a production process&mdash;from initial script to final edit&mdash;without being the primary editor
 </li>
 <li>
 </li>
 <li>
 Bilingual Fluency: Professional proficiency in Arabic and English is mandatory for scripting and directing localized content. Strategic Intuition: You understand the why behind retention metrics and can iterate creative concepts based on audience data
 </li>
 <li>
 Technical Familiarity: Comfortable with mobile-first tools (e.g., CapCut) for quick, reactive content needs
 </li>
 </ul>
</div>

Creative Marketing Executive (VOD)

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
 
 
 Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
 
 
 With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&amp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
 
 
 With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 Are you ready to take the reins and push boundaries in the world of marketing? We're looking for a Category Manager who can breathe life into our products and tell compelling stories that captivate our diverse audience. At Reckitt, you'll harness your marketing expertise to craft strategies that resonate across markets and drive significant growth. It's a chance to lead with creativity and insight, and to thrive within a culture that values the exchange of ideas and rewards initiative.
 
 
 Your responsibilities
 
 
 <ul>
 <li>
 Define the category vision and annual brand strategies aligned with Global and Regional direction.
 </li>
 <li>
 Translate consumer insights, market trends, and competitive dynamics into clear growth plans.
 </li>
 <li>
 Own portfolio architecture, brand roles, pricing ladders, and pack strategy.
 </li>
 <li>
 Deliver against category KPIs: NSV, market share, penetration, equity and profitability.
 </li>
 <li>
 Lead the innovation pipeline from concept to in-market execution.
 </li>
 <li>
 Lead cross-functional teams and partner with Global &amp; Regional Marketing, R&amp;D, Supply, and Procurement to ensure launches are fit-for-market, on-time, and cost-efficient.
 </li>
 <li>
 Balance global platforms with local consumer needs, affordability, and regulatory requirements, tracking post-launch performance and feeding learnings back.
 </li>
 <li>
 Define brand positioning, communication and messaging in line with global guidelines.
 </li>
 <li>
 Lead creative development with local and global agencies across ATL, digital, and in-store.
 </li>
 <li>
 Own media strategy and A&amp;P investment, ensuring ROI and effectiveness.
 </li>
 <li>
 Lead GTM strategy, including launches, promotions and channel prioritization.
 </li>
 <li>
 Represent markets in regional and global forums, ensuring strong alignment with global governance and stage-gate processes, while adapting to local realities.
 </li>
 <li>
 Partner closely with Sales to drive distribution, visibility, and activation excellence.
 </li>
 <li>
 Support trade-offs between growth, affordability, and margin discipline.
 </li>
 <li>
 Ensure strong shopper activation and in-store execution in partnership with Sales.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 8&ndash;10 years of experience in FMCG marketing, preferably in Home Care / Hygiene.
 </li>
 <li>
 Proven experience in brand or category management with P&amp;L exposure.
 </li>
 <li>
 Strong track record in innovation launches and integrated communication.
 </li>
 <li>
 Experience working within matrix, regional/global organizations.
 </li>
 <li>
 Strategic thinker with strong execution capability.
 </li>
 <li>
 Commercially savvy with solid financial acumen.
 </li>
 <li>
 Ability to influence across functions, cultures, and seniority levels.
 </li>
 <li>
 Comfortable operating in fast-paced, resource-constrained environments.
 </li>
 <li>
 Strong prioritization, communication, and decision-making skills.
 
 
 </li>
 </ul>
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Category Manager, Hygiene, Egypt & NA

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