brand development manager

Specialized Bicycle Components

<div>Brand Development Manager - MN &amp; DakotasFully Remote<div><i>
Innovation has guided our every decision since 1974. As more riders of all ages get on the roads, trails, and streets than ever before, we&rsquo;re here to do the best work of our lives to push the greatest human powered machine into the future each and every day. We&rsquo;re a team of barrier-breakers, disrupters, and problem solvers. We&rsquo;re committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere.</i></div><div></div><div>
This role is for our Minnesota &amp; Dakotas territory.</div><div></div><div>
Job Summary:</div><div>
Specialized Bicycles is seeking a dynamic and strategic Brand Development Manager to oversee and enhance our market presence within a designated territory. This pivotal role involves maximizing sell-in, sell-through, and market share across all sales channels. Implement and execute sales strategies that align with Specialized Bicycles' overall business objectives and growth plans. The Brand Development Manager will be responsible for managing the Specialized ecosystem, developing the existing retailer network, and identifying expansion opportunities to grow total market share. The ideal candidate will possess a deep understanding of the retail landscape, demonstrate strong leadership skills, and have a passion for driving business growth and building lasting relationships with retailers.</div><div></div><div>
Key Responsibilities:</div><div>
Independent Bicycle Retail (IBR):</div><ul><li>
Build and maintain strong, positive relationships with independent bicycle retailers to foster loyalty and collaboration. Establish a visit plan to support existing partnerships through consistent, impactful visits, frequently engaging with best-in-class partners.</li><li>
Ensure the full breadth of the product line is represented and secure floor space for maximum brand representation.</li><li>
Ensure new product introductions (NPI) are represented at launch and available in all premium partners.</li><li>
Actively develop and expand the existing retail network, identifying new opportunities for growth and enhancing market presence.</li><li>
Identify and establish new channels and partners for products like Globe and Turbo.</li><li>
Ensure IBR partners are fully immersed in brand knowledge through various education initiatives.</li></ul><div></div><div>
Specialized Retail:</div><ul><li>
Work with the store managers, market managers and Retail Merchandising team to make sure the right product is represented in the assortment plan and the on hand inventory and order books are up to date to optimize sell through.</li><li>
Maximize onhand inventory by working with retail managers to ensure timely building, flooring, and selling of all models.</li><li>
Ensure full engagement in promotions across stores in a territory by ensuring adherence to sales guidelines and merchandising standards.</li><li>
Lead education initiatives to enhance brand knowledge across all teammates using our many education platforms and initiatives.</li><li>
Ensure adherence to sales guidelines and merchandising standards throughout the territory.</li><li>
Site blockers and opportunities and deliver feedback to Commercial and Specialized Retail Leadership</li></ul><div></div><div>
Specialized.com:</div><ul><li>
Create a seamless rider journey by integrating click-and-collect and promotion programs.</li><li>
Integrate Specialized.com into the overall channel strategy for a cohesive approach.</li></ul><div>
Other:</div><ul><li>
Represent Specialized Bicycles at industry events, trade shows, and other relevant activities to promote the brand and network with key stakeholders.</li><li>
Gather and report customer feedback to improve products, services, and overall customer experience.</li><li>
Utilize the Specialized University (SU) training platform to stay informed about the latest products, market trends, and sales techniques, ensuring a high level of product knowledge and expertise.</li><li>
Regularly analyze market conditions and competitor activities to inform strategic decisions and identify opportunities for increased market share.</li><li>
Report all retailer interactions and activities using Salesforce to ensure accurate and up-to-date records of engagements.</li><li>
Consistently meet or exceed sales goals for all retail channels within the designated territory.</li><li>
Develop and maintain a visit schedule that ensures consistent and frequent contact with retailers</li><li>
Must reside within assigned territory (MN, ND, SD, parts of IA &amp; NE)</li><li>
Valid driver&rsquo;s license and clean driving record</li></ul><div></div><div><i>
At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.</i></div><div><i>
 For additional information on benefits and perks, please visit: </i><div><i>https://benefits.specialized.com</i></div></div><div></div><div><i>
Here at Specialized we believe that bikes have the power to change lives. Our culture is one of passion, striving to break barriers and have a positive impact on the world.</i></div><div><i>
We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone &ndash; especially those from marginalized groups &ndash; to apply to our job postings and help us earn the position as the rider&rsquo;s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!</i></div><div><i>
See what we are up to on </i><div><i>LinkedIn</i></div><i>, </i><div><i>Instagram</i></div><i>, and most importantly, our #</i><div><i>DogsofSpecialized</i></div><i>.</i></div></div><div></div>

Brand Development Manager - MN & Dakotas

The Home Depot

<div>
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  Position Purpose
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 The primary responsibility is to build equity in in The Home Depot's Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
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  The Manager - Brand Development Is Responsible For
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   Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager - Brand Development. - Leading cross-functional teams to implement these plans across the business. - A significant component of the Brand Development Manager's job will be to create and implement institutional processes that drive more effective control and execution of Home Depot's private brands. - Developing and implementing brand/category specific marketing plans. - The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company's strategies for seasonal events and merchandising initiatives.
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  Key Responsibilities
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   30%
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   Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
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   Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
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   30%
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   Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
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   Develop integrated marketing plans (Internal &amp; External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD
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   20%
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   Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
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   Explore and Apply Learning from Star Ratings Analysis
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   Explore growth opportunities based on analytics
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   20%
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   Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.
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  Direct Manager/Direct Reports
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   This role reports to the Sr Manager of Brand Development.
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   This position has no direct reports.
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  Travel Requirements
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   Typically requires overnight travel less than 10% of the time.
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  Physical Requirements
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   Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
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  Working Conditions
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   Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
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  Minimum Qualifications
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   Must be eighteen years of age or older.
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   Must be legally permitted to work in the United States.
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  Preferred Qualifications
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   5 Years classical brand management experience
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   MBA
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   Agency/consultant experience
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   Start-up experience; corporate experience
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   Retail or home improvement industry experience
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   This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a
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   comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description
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   supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.
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  Minimum Education
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   The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
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  Preferred Education
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   No additional education
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  Minimum Years Of Work Experience
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   7
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  Preferred Years Of Work Experience
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   No additional years of experience
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  Minimum Leadership Experience
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   None
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  Preferred Leadership Experience
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   None
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  Certifications
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   None
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  Competencies
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   Leadership, strategic thinking, initiative and follow-through, conflict resolution
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   Project management, priority setting, people management, analysis, budget management
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   Management of cross-functional teams, effective written and verbal communication
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Manager Brand Development

A.A Joyland (Pvt) Ltd

<p>AA Joyland Pvt. Ltd. is looking to hire Brand Manager for its Marketing Department-Head Office based in Karachi.</p><p>Position: Brand Manager<br/>Experience: 2 - Years<br/>Salary: 100k - 120k<br/>Qualification: Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field.</p><p>Job Responsibilities:<br/>- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights. Use data to make informed brand decisions.</p><p>- Execution of strategies for all marketing campaigns, including Conventional, Digital, Communications, and Creative.</p><p>- Collaborate with product teams to ensure brand alignment with product offerings, features, and benefits.</p><p>- Assist in the planning, development, and execution of marketing campaigns and promotions to enhance brand visibility and customer engagement.</p><p>- Create and manage content for various marketing channels, including social media, websites, and advertising materials.</p><p>- Collaborate with cross-functional teams, including sales, design, and PR, to ensure brand consistency and effective communication.</p><p>- Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives and make data-driven.8 &middot; Ensure brand guidelines and standards are consistently applied in all marketing materials and communications.</p><p>Interested candidates may share their CV at careers@aajoyland.com with mentioning the position title in the subject line</p><p>Job Type: Full-time</p><p>Pay: Rs100,000.00 - Rs120,000.00 per month</p><p>Work Location: In person</p>

Brand Manager

PEPLE PVT LTD

<p><b>Job Summary:</b></p><p>Our client is a <b>diversified manufacturing and trading group</b> with a well-established <b>product-based business structure</b>, offering a broad portfolio across multiple categories. The company is seeking an experienced <b>Brand Manager</b> to lead brand planning, execute 360-degree marketing campaigns (ATL, BTL, Digital), and manage agency partners to ensure strong and consistent brand presence.</p><p><b>Job Requirements:</b></p><ul><li>Assist in developing the annual brand plan and marketing calendar, then lead the execution of 360-degree marketing campaigns (ATL, BTL, Digital) for our product portfolio.</li><li>Act as the primary day-to-day contact for all creative, media, and PR agencies, managing project timelines, budgets, and ensuring all briefs are executed to a high standard.</li><li>Monitor and analyse key brand health metrics, campaign performance, market share, and competitor activities, providing actionable insights to the marketing leadership.</li><li>Collaborate with Sales, Trade Marketing, and the Design Studio teams to ensure brand strategy and messaging are consistently communicated and executed across all channels.</li><li>Support the go-to-market strategy for new product launches, including managing packaging development, creating sales enablement tools, and coordinating launch communications.</li><li>Manage the brand marketing budget, including processing invoices, tracking expenditures, and ensuring all activities are delivered within the allocated budget.</li><li>Lead the development of all brand-level content, including website copy, social media content, product catalogues, and corporate presentations, ensuring all materials align with brand guidelines</li></ul><p><b>Qualification &amp; Experience:</b></p><ul><li>BBA/MBA in Marketing.</li><li>6 - 8 years of Direct experience in brand planning and strategy development to support overall marketing objectives.</li><li>Experience in FMCG, Building Materials, Paints, or Durable Goods is highly preferred.</li><li>Proven experience in managing 360-degree marketing campaigns and end-to-end agency management is essential.</li><li>The role requires strong expertise in managing agencies and external vendors to ensure timely and quality deliverables.</li><li>Proven experience in budget management, including planning, allocation, and cost optimisation, is essential.﻿</li></ul><p>Location: Islamabad</p><p>Job Type: Full-time</p><p>Location:</p><ul><li>Islamabad (Required)</li></ul><p>Work Location: In person</p>

Brand Manager - ISB

Brown-Forman

<div><div>CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:</div><div>
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.</div><div></div><div>
For best results, use Google Chrome to view this page.</div><div></div><div>
 Quote from Hiring Manager</div><div></div><div><i>
Are you ready to step into the world of iconic spirits and unleash your creativity with some of the most beloved brands? We have an exciting opportunity for a highly motivated candidate to join our marketing team as Brand Manager for the iconic and world's most valuable international spirits brand - Jack Daniel&rsquo;s.</i></div><div></div><div>
Meaningful Work From Day One</div><div></div><div>
Lead the planning &amp; execution of marketing programs to strengthen salience and relevance of Jack Daniel&rsquo;s Portfolio (Jack Daniel&rsquo;s Tennessee Whiskey, Jack Daniel&rsquo;s Flavours, Gentleman Jack and Single Barrel) in India, making it the #1 premium whiskey brand of choice.</div><div></div><div>
Key Responsibilities and Deliverables</div><ul><li><div>
Build the Social Media + Content, 3rd Spaces Experiential and Below The Line Programming for Annual Brand Business Plan by collaborating cross-functionally with internally and agency/brand partners externally</div></li><li><div>
Bring the brand plan to life by leading best-in class execution of brand initiatives in line with Global Brand Guidelines across various channels including brand events, on-trade activations, digital/social media, point-of-sale materials and other touchpoints, ensuring seamless delivery and impactful brand experiences</div></li><li><div>
Lead the amplification of brand&rsquo;s digital presence across platforms, development and execution of social media &amp; content strategy and 3rd space experiential activations across multiple channels partnering with agencies to deliver on brand objectives with strong impact</div></li><li><div>
Work closely with the Trade Marketing and Brand Advocacy team to translate brand objectives into bespoke high impact below the Line Brand X Channel Programming</div></li><li><div>
Own the measurement and evaluation of all brand activities, to drive marketing effectiveness and efficiency</div></li><li><div>
Manage &amp; Track the brand A&amp;P to ensure activities are executed within budgets with a strong focus on ROI delivery.</div></li><li><div>
Develop strong relationships with commercial teams</div></li><li><div>
Partner with the Insights Manager to cultivate a consumer-centric culture, leveraging deep-dive insights to shape brand strategy and ensure all marketing activities are rooted in data-driven evidence.</div></li><li><div>
Monitor market dynamics and brand performance to pivot strategies based on competitive insights, ensuring a proactive, consumer-led approach in collaboration with the Sales team to grow and protect market share.</div></li></ul><div></div><div>
What You Bring to the Table</div><ul><li><div>
Post Graduate Degree in Marketing with 4 to 6 years experience in sales and marketing [marketing experience in premium consumer products/alcobev is preferred]</div></li><li><div>
Analytical skills - analyze data vide structured/unstructured &amp; consumer studies and distill actionable insights that inform impactful business and brand decisions</div></li><li><div>
Expertise in conceptualizing high impact cutting edge buzz building experiential brand and marketing activation platforms/ programs</div></li><li><div>
Strong experience in social media strategy and with hands-on experience in planning &amp; executing social media and content marketing campaigns [Strong digital marketing experience is preferred]</div></li><li><div>
Experience in identifying, conceptualizing and executing brand collaborations with other premium brands</div></li><li><div>
High degree of independent judgement and initiative, in a team-oriented, fast paced, self-managed environment</div></li><li><div>
Excellent interpersonal skills, oral and written communication skills</div></li><li><div>
Your curiosity, creativity and growth mindset</div></li><li><div>
Your passion to always be on the top of latest cultural/consumer trends</div></li></ul><div></div><div>
Who We Are</div><div></div><div>
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.</div><div></div><div>
What We Offer</div><div></div><div>
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.</div><div></div><div>
#LI #jackdaniels</div><div></div><div>
Requisition Type:</div>
Employee<div>
Management Level:</div>
Professional<div>
Global Job Level:</div>
P6<div>
Number of Openings Available:</div>
1</div>

Brand Manager - Jack Daniel's

SuperGame

<p><b>Position:</b> Brand &amp; Growth Manager<br/><b>Location:</b> Supergame, Karachi</p><p>Role Overview</p><p>Responsible for growing Supergame&rsquo;s brand, revenue, and footfall. The role covers marketing strategy, execution, partnerships, performance tracking, and coordination with the CRM/customer handling team to ensure inquiries convert into repeat customers.</p><p>Key Responsibilities</p><ul><li>Plan and execute marketing campaigns and brand positioning</li><li>Manage and supervise graphic designer, content creator, and performance marketer</li><li>Maintain consistency across all online and on-ground branding</li><li>Approach corporates and brands for memberships, tie-ups, and collaborations</li><li>Track campaign performance and optimize for revenue and footfall</li><li>Coordinate with CRM/customer relations staff for lead handling and follow-ups</li><li>Design response flow, scripts, and customer journey (inquiry &rarr; visit &rarr; repeat)</li><li>Personally engage with customers and handle important or escalated cases</li><li>Analyze customer behavior and suggest offers, events, and improvements</li><li>Prepare weekly/monthly performance reports</li></ul><p>KPIs</p><ul><li>Revenue growth</li><li>Footfall increase</li><li>Lead-to-visit conversion</li><li>Repeat visits &amp; memberships</li><li>Campaign ROI</li><li>Partnership acquisitions</li></ul><p>Requirements</p><ul><li>Experience in marketing, branding, or business development</li><li>Ability to manage creatives and vendors</li><li>Understanding of digital/performance marketing</li><li>Strong communication and negotiation skills</li><li>Analytical thinking and customer handling ability</li></ul><p>Objective</p><p>Bring customers to Supergame, convert them into visitors, and retain them as regular members while maintaining a premium brand experience.</p><p>Job Type: Full-time</p><p>Pay: Up to Rs150,000.00 per month</p><p>Work Location: In person</p>

Brand & Growth Manager

Kraft Heinz

<p></p><div><div><div><div><div><div><div><div><div><ul><div><b>All Posting Locations:</b> Dubai, Dubai, AE
</div><div><b>Job Functions:</b> Marketing</div>
<div><b>Date Published:</b> February 19, 2026</div>
<div><b>Ref#:</b> R-100384</div></ul><div></div><div><br>
</div></div></div></div></div></div></div></div></div><p></p><div><div><div><div><div><div>ABOUT THE ROLE</div></div><div><div>
Job Description</div>
<p>Support end-to-end innovation and marketing initiatives by identifying market trends, driving ideas from concept to launch, and ensuring product and brand fit with target audiences through close collaboration with marketing, design, and commercial teams.</p>
<p><b>WHAT YOU&quot;LL DO:</b></p>
<ul><li>Identify and analyse market trends.</li>
<li>Support in managing the innovations projects from Idea to launch stage.</li>
<li>Collaborate with cross-functional teams to develop and implement new product initiatives, ensuring they resonate with the target audience.</li>
<li>Work closely with the marketing, design, and Commercial teams to ensure cohesive and integrated brand campaigns.</li>
<li>Assist Brand Manager in tracking and analyzing the performance of brand initiatives, providing insights and recommendations for continuous improvement.</li>
<li>Understand &amp; enforce brand guidelines to maintain consistency and integrity across all brand communication touchpoints.</li>
<li>Manage Marketing related projects with external agencies end to end from briefs to execution.</li>
</ul><p><b>WHAT YOU''LL BRING</b></p>
<ul><li><i>Graduate with 0-1 Years of experience or Done previous Internships</i></li>
<li><i>Curiosity and interest in working with people
</i></li><li><i>Passion to learn</i></li>
<li><i>Love for communication (written and oral)</i></li>
<li><i>Digital literacy</i></li>
<li><i>Creative thinking</i></li>
<li><i>Analytical skills</i></li>
</ul><div>Location(s)</div>
<p>Dubai Office</p><p><br>
</p><p><b>Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes</b><b>.</b></p></div></div></div></div></div></div>

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