brand manager

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo is a leading name in North Africa&rsquo;s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
 
 
 
 Guiding Vision and Regional Impact
 
 
 
 PepsiCo&rsquo;s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
 
 
 
 Empowering Our People and Communities
 
 
 
 Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
 
 
 
 Diversity and Inclusion Commitment
 
 
 
 PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
 
 
 
 Responsibilities
 
 
 
 Generate consumer and customer insights for translation into strategies, plans and activities for assigned segments and projects.
 
 
 
 Business planning and goal alignment:
 
 
 
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 Ensures that brand plans are executed on time and flawlessly ontime in full by defining WHO, WHAT, WHEN
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 Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc.
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 Ensuring Marketing procurment as per financial process
 
 
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 Delight Consumers
 
 :
 
 
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 Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
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 Works closely with commercial teams to ensure that there is an efficient customer &amp; shopper marketing strategy that is based on key shopper researches, insights, and learnings.
 
 
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 Build Great Brands
 
 :
 
 
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 Ensures that all brand activities are aligned with the Brand Essence and Vision.
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 Ensures that our communication team is integrated and that all our partners are aligned
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 Leads No sugar segment acceleration strategy development &amp; execution
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 Grow category per caps through Leading Tasty lunch occasion foot expansion
 
 
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 Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands.
 
 
 
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 Idea generation/ concept development and testing.
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 Competition analysis &amp; Spends efficacy analysis
 
 
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 Leads Category Promotional Grid development &amp; Execution across CSDs &amp; Partners with Commercialization team on Flavor &amp; pack Innovations
 
 
 
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 Partners with Commercialization team on Flavor &amp; pack Innovations
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 Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials.
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 Responsible to ensure with Supply chain, packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD.
 
 
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 Win with Customers:
 
 
 
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 Constantly challenges the sales organization to ensure its results and effectiveness.
 
 
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 Qualifications
 
 
 
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 A minimum of 6 years of experience in FMCG Marketing
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 Strong Marketing experience coupled with solid commercial acumen &ndash; with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
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 Strong command of brand management in FMCG is a must.
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 Insight &ndash; demonstrable use of consumer, customer, and business insights to shape strategic business and brand plans.
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 Creativity &ndash; bring ideas that generate talkability and impact beyond the paid media invested.
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 Analytical skills &ndash; create robust analysis and meaningful insights to drive actions and highlight opportunities
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 Creativity &ndash; bring ideas that generate talkability and impact beyond the paid media invested
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 </ul>
</div>

Senior Brand Manager

The HEINEKEN Company

<div>
 
 Job Purpose
 
 
 
 Acts as a brand ambassador of the brand, keep up to date about the brand movement in terms of volume and brand identity pack types
 
 
 
 Duties And Responsibilities
 
 
 
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 Coordinates with cross-functional project stakeholders by ensuring alignment on priorities and plans.
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 Assists in the management of product categories, including product portfolio, pricing, and profitability.
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 Use market research and end-user surveys to identify appropriate actions and offer new products.
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 Maintains an efficient marketing budget for allocation and spending.
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 Regularly analyzes outcomes produced by specific brands or product categories.
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 Develops sales promotions and product communication in collaboration with the marketing and sales teams.
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 Aligns with agencies on digital initiatives in an effective and proactive manner; assesses and offers comments on ideas in comparison to the brand.
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 Inspires agencies to develop brand and company communication and activities that meet objectives and appeal to customers.
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 Ensures that agencies are compensated, and that purchase requests and purchase orders are submitted on schedule.
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 Analyzes market conditions and assesses new brand challenges by identifying and suggesting potential portfolio optimizations.
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 Assists the brand manager in the development of new products and line expansions.
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 Assists in driving competitive advantage inspired by the consumer&rsquo;s needs.
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 Collaborates with the trade marketing team on all marketing campaigns and promotions to create product exposure activities,
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 Weekly reports to the brand manager on all innovation efforts linked to new brand or new line expansion.
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 Works with the design team on a regular basis, informing them on new labels, updating legal wording on current labels, and developing new pack crowns.
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 Assists and supervises all forms of qualitative and quantitative research, creates cutting-edge analytics, offers business insights, and defines the market's competitive dynamics and boundaries.
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 Leads all digital and social media brand communications, develops best practices, implements processes, and develops the brand's social media and digital strategy.
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 Creates and leads comprehensive project plans, as well as manages deliverables, deadlines, roles, and responsibilities across all functions.
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 #addjob
 
 
 
</div>

Junior Brand Manager - International Brands

Mondelēz International

<div>
 
 Job Description
 
 
 
 
 Are You Ready to Make It Happen at Mondel&emacr;z International?
 
 
 
 
 Join our Mission to Lead the Future of Snacking. Make It With Pride.
 
 
 
 You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
 
 
 
 How You Will Contribute
 
 
 
 You will work with others in Mondel&emacr;z International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
 
 
 
 What You Will Bring
 
 
 
 A desire to drive your future and accelerate your career and the following experience and knowledge:
 
 
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 Marketing, ideally in a matrix environment in the consumer goods industry
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 Developing and marketing product innovations at a cross-country level
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 Working effectively with other marketing disciplines and with cross-functional teams
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 Working with design, innovation and research agencies
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 Analytical and creative skills&mdash;a balance of commercial and strategic acumen
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 Understanding consumers
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 Communicating effectively, verbally and in writing, and executive presentation skills
 
 
 
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 More About This Role
 
 
 
 
 What extra ingredients you will bring:
 
 
 
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 Drive regional multi-year equity &amp; innovation agenda that aligns with brand growth strategy for the key brands responsible for.
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 In partnership with local marketing teams, creative and media agencies you will define and deliver plans on brand equity communication strategy and deliver breakthrough integrated marketing campaigns which will deliver on brand health metrics and drive brand growth
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 Manage, brief and work closely with product design agencies for any product artwork related project (redesign, new product launch, new visual identity etc..)
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 Assist in developing regional brand strategies and marketing plans and act as act as key point of contact for leading alignment of cross-regional and cross-market priorities, and resource allocation for innovation and big bet development
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 Assist in developing brand innovation strategy, lead the process of identifying innovation opportunities from pre-launch to bringing successful innovation into market, in close collaboration with R&amp;D, project management, regulatory, legal and manufacturing teams.
 
 
 
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 </ul>
 
 Education / Certifications:
 
 
 
 Bachelor's degree in management, business, marketing, or any relevant field.
 
 
 
 Job specific requirements:
 
 
 
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 Preferably 5 &amp; up to 7 years of Consumer marketing, brand-building and innovation/new product development
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 Ability to manage multi-brand / multi-country with agility and growth mindset.
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 Strong leadership to influence direct teams and core stakeholders, especially remotely.
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 Consumer Centric thinking, with a digital first mindset.
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 Effective communication (verbal and writing), and strong presentation skills.
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 Ability to work cross-functionally across internal &amp; external stakeholders and multi-functions.
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 Analytical and creative skills - a balance of commercial and strategic acumen.
 
 
 
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 Work schedule:
 
 
 
 Full-Time
 
 
 No Relocation support available
 
 
 
 Business Unit Summary
 
 
 
 Mondel&emacr;z International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
 
 
 Mondel&emacr;z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
 
 
 
 Job Type
 
 
 
 Regular
 
 
 Brand &amp; Portfolio Management
 
 
 Marketing
</div>

Brand Manager, E&I, Chocolate

TGP International

<div>
 
 TGP International
 
 
 
 WE CREATE, DESIGN AND BUILD AWARD WINNING WORLD-CLASS F&amp;B AND RETAIL BRANDS FOR OUR CLIENTS AND PARTNERS
 
 
 TGP International are a hospitality consultancy based in London and Dubai. We team up with passionate brands, clients and entrepreneurs to make their long-term vision a reality through concept development, creative interior design, graphic design &amp; branding, franchising, advisory &amp; operational services and project management.
 
 
 Some of our clients include: Dubai Expo 2020, Marriott, Hilton, Waldorf Astoria, Harrods, Sushi Samba, Adrift Burger Bar, Nakheel Malls, Selfridges, Time Out Market, FIFA World Cup 2022, The National, and Tashas.
 
 
 
 Do you have a real passion for food and hospitality? Are you a foodie? Does the idea of creating world-class restaurants, food halls and F&amp;B excite you?
 
 
 
 As the world's leading hospitality agency, offering an outstanding 360 degree service to our clients, we are constantly striving to be the best and lead the sector in F&amp;B and hospitality consultancy. We need a driven and creative person to join our fun and dynamic team and have a direct contribution and client exposure on some of the world's leading projects.
 
 
 
 Requirements
 
 
 
 
 Location:
 
 Cairo, Egypt Languages: Arabic and English fluency required
 
 
 
 Reports to:
 
 Director of Brand Development and Company Creative Director
 
 
 
 Overview
 
 
 
 We are seeking an exceptional Senior Brand Design Manager for our Brand Development &amp; Design team to lead the creative vision execution of brand graphics and design excellence across our multidisciplinary Cairo based team. This role focuses on holistic brand identity creation for a diverse portfolio of F&amp;B and hospitality projects, spanning large-scale developments, food halls, and stand‑alone restaurants. You will oversee the creative production and managing a small team of graphic designers.
 
 
 The ideal candidate will combine strategic thinking with refined creative craft to shape distinctive brand identities, drive quality consistency across all brand output, manage the delivery of all brand identity and graphic design projects, and inspire design excellence within the team.
 
 
 
 Key Responsibilities
 
 
 
 Lead the strategic and creative direction of brand design across all projects.
 
 
 Develop and oversee the creation of:
 
 
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 Brand identity vision and storytelling
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 Visual brand identities and graphic systems
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 Wayfinding and environmental graphics (particularly for food halls)
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 Signage systems for retail and F&amp;B concepts
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 Menu design and other hospitality‑related brand materials
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 Retail and F&amp;B packaging
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 Digital brand assets design guidelines
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 Comprehensive brand guidelines for internal and client use
 
 
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 Oversee the creative standard and production of all internal brand communications and marketing assets.
 
 
 Collaborate closely with the Director of Brand Development and Company Creative Director to ensure high‑quality, aligned creative output across all deliverables and presentations.
 
 
 Engage with the leadership team to integrate brand design thinking into the larger strategic company vision communications and marketing.
 
 
 
 About The Role
 
 
 
 This position is Cairo‑based, serving a portfolio of international clients with a strong focus on Saudi Arabia and the broader Middle East. The ability to design and communicate effectively in both Arabic and English is essential.
 
 
 Please submit 1 x combined pdf of your CV and your Portfolio at maddy.mcleary@tgpinternational.com
 
 
 Note: Some job application sites have a maximum upload size of less than 10MB
 
 
 
 Benefits
 
 
 
 TGP International Employee Benefits:
 
 
 Five-Day Work Week: Standard Monday to Friday schedule.
 
 
 Hybrid Work Arrangement: Three days in the office and two days working remotely.
 
 
 Incentive Plan: Company incentive scheme offering up to 10%&mdash;5% for introductions and 5% for successful closures.
 
 
 Annual Leave: 22 working days of paid annual leave, excluding weekends.
 
 
 Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
 
 
 Coaching &amp; Mentoring: Structured professional development through a dedicated coaching and mentoring program.
 
 
 Annual Company Gathering: A global team event bringing together employees from all offices.
 
 
 Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.
</div>

Senior Brand Design Manager

Abou Ghaly Motors

<div>
 
 General Manager - Vespa
 
 
 
 The General Manager for Vespa at Abou Ghaly Motors is responsible for overseeing all aspects of the Vespa business segment, including sales, marketing, operations, and customer service. This leadership role requires strategic planning, team management, and operational excellence to drive growth and ensure the brand's premium standards are upheld within the Egyptian market.
 
 
 
 Key Responsibilities:
 
 
 
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 Develop and execute the overall Vespa business strategy to achieve sales, profitability, and market share objectives
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 Lead and manage cross-functional teams including sales, marketing, service, and operations to ensure alignment with the company's goals
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 Drive business growth by identifying new market opportunities and building strong relationships with dealers and key stakeholders
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 Ensure the brand is positioned effectively in the market through targeted marketing and promotional activities
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 Oversee operational efficiency, budgeting, and resource allocation to maximize profitability
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 Maintain high standards of customer experience and quality consistent with Vespa's global brand reputation
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 Monitor market trends, competitor activities, and customer feedback to adapt strategies accordingly
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 Ensure compliance with company policies, legal regulations, and manufacturer standards
 
 
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 Requirements
 
 
 
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 Bachelor's degree in Business Administration, Marketing, Engineering, or related field; MBA preferred
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 Minimum of 12 years of experience in automotive or premium brand management with at least 5 years in a senior leadership role
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 Proven track record in sales growth, team leadership, and strategic planning
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 Strong knowledge of the Egyptian automotive market and consumer behavior
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 Excellent leadership, communication, and interpersonal skills
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 Fluency in English and Arabic is required
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 Ability to travel as required
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 </ul>
</div>

General Manager | Vespa

ELSEWEDY ELECTRIC

<div>
 
 
 JOB DETAILS
 
 
 
 
 Job Title:
 
 Marketing Specialist
 
 
 
 Scope:
 
 Marketing, Brand Management, and Lead Generation
 
 
 
 Reporting Line:
 
 Marketing &amp; CRM Manager
 
 
 
 Job Location:
 
 Head Office (New Cairo)
 
 
 
 
 
 
 Responsibilities
 
 
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 Assist in planning and implementing marketing strategies and initiatives to enhance brand visibility and generate leads for industrial development projects.
 </li>
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 Develop and manage marketing materials including brochures, sales collateral, social media content, and website updates.
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 Support the management of the marketing budget, vendor coordination, and production of ATL, BTL, and event-related materials.
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 Create, edit, and proofread content for social media, website, newsletters, and press releases, ensuring consistency with brand guidelines.
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 Coordinate website updates, ensuring content remains accurate, relevant, and up to date.
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 Monitor and evaluate marketing campaign performance, analyzing data to improve effectiveness and maximize ROI.
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 Prepare reports on marketing activities and campaign performance to support decision-making.
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 Conduct market research on customer trends, competitors, and target audiences to support marketing strategies.
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 Identify effective marketing channels and collaborate with creative teams to deliver impactful campaigns.
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 Coordinate with internal teams (Sales, Business Development, and Projects) to ensure alignment of marketing efforts.
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 Liaise with external vendors and creative teams to ensure high-quality and timely delivery of marketing materials.
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 Maintain marketing assets and resource library for internal stakeholders.
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 Qualifications
 
 
 <ul>
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 Education:
 
 Bachelor&rsquo;s degree in Business Administration (Marketing) or relevant field
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 Experience:
 
 1&ndash;3 years of experience in marketing or a related field
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 Skills:
 
 Content creation, campaign management, market research, data analysis, vendor coordination, and communication skills
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 Technical Skills:
 
 Microsoft Office, Microsoft Power BI is a plus
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 Languages:
 
 Excellent English proficiency; additional languages are an advantage
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 </ul>
 
 
</div>

Marketing Specialist

Majid Al Futtaim

<div>
 
 The Manager - Creative Design will play a key role in developing and executing the brand strategy across all our markets. Based in Jordan, the role holder will be the central coordinator for creative development, ensuring consistent brand expression and high-quality execution across campaigns, brand assets, onsite merchandising, CRM, and performance marketing.\
 
 
 
 
 
 The Manager &ndash; Creative Design will lead consumer research initiatives, manage creative agencies and production partners, and collaborate with internal teams &mdash; including the studio team, CRM, and performance marketing &mdash; to deliver impactful campaigns and brand experiences.
 
 
 Role Details &ndash;
 
 Key Responsibilities and Accountabilities:
 
 
 
 
 
 
 
 Brand Strategy &amp; Developmen
 
 t
 
 
 &bull;Support the Director of Digital Marketing in defining and evolving the company&rsquo;s brand positioning, tone, and identity.
 
 
 &bull;Develop and implement brand guidelines to ensure consistency across all customer touchpoints and markets.
 
 
 &bull;Localize brand communications to suit regional market nuances while maintaining global coherence.
 
 
 
 
 
 
 Creative &amp; Campaign Coordination
 
 
 
 &bull;Act as the main liaison between the marketing team, studio, and creative agencies.
 
 
 &bull;Brief, manage, and approve creative work for campaigns, brand assets, vehicle branding, stunts, and activations.
 
 
 &bull;Oversee production of marketing materials for CRM, onsite merchandising, and performance marketing channels.
 
 
 &bull;Ensure creative output meets strategic goals, brand standards, and business timelines.
 
 
 Consumer Research &amp; Insights
 
 
 &bull;Lead the development and execution of consumer and market research projects.
 
 
 &bull;Translate insights into actionable brand strategies and creative briefs.
 
 
 &bull;Partner with analytics and strategy teams to monitor brand performance, awareness, and perception metrics.
 
 
 
 
 
 
 Agency &amp; Vendor Management
 
 
 
 &bull;Manage relationships with creative, production, and research agencies &mdash; from brief to delivery.
 
 
 &bull;Oversee agency budgets, scopes, and performance to ensure efficiency and quality.
 
 
 &bull;Drive innovation by fostering strong, collaborative partnerships.
 
 
 
 
 
 
 Brand Experience &amp; Activations
 
 
 
 &bull;Coordinate cross-market activations, brand stunts, and events in partnership with local marketing teams.
 
 
 &bull;Collaborate on brand storytelling initiatives that build awareness and emotional connection with consumers.
 
 
 &bull;Support launch campaigns for new partnerships, verticals, and features
 
 
 &bull;Elevation of UX to a strategic business lever at the executive level.
 
 
 &bull;Achieve Order, AOV and GMV Target.
 
 
 &bull;Achieve Home Page Conversion Rate target, as well as Banner CTR, Banner CTT and orders through banners targets.
 
 
 &bull;Improve app NPS across iOS and Android journeys in all territories Functional/Technical
 
 
 
 
 
 
 Competencies
 
 
 
 &bull; Adobe creative suite would be a plus
 
 
 &bull; Strategic thinker with creative flair and strong executional discipline.
 
 
 &bull; Passionate about brand storytelling, consumer behavior, and innovation.
 
 
 &bull; Excellent communicator and collaborator across diverse teams and cultures.
 
 
 &bull; Comfortable working in a fast-paced, dynamic, and multi-country environment.
 
 
 &bull; Project management / pipeline management
 
 
 &bull; Data tools, and analysis capabilities Qualification, Experience &amp; Skills:
 
 
 
 
 
 
 Minimum Qualifications/ Education
 
 
 
 &bull;Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field
 
 
 &bull;MBA degree is a plus
 
 
 
 
 
 
 Minimum Experience
 
 
 
 &bull;8+ years of experience in brand management, creative marketing, or integrated campaign management, preferably in E-commerce, FMCG, or tech/startups.
 
 
 Skills
 
 
 &bull;Strong understanding of digital marketing, creative production workflows, and brand-building across multi-market environments.
 
 
 &bull;Proven experience managing creative agencies and cross-functional teams.
 
 
 &bull;Excellent project management skills with strong attention to detail and timelines.
 
 
 &bull;Analytical mindset with experience leveraging consumer insights and market research.
 
 
 &bull;Fluent in English; Arabic is highly preferred.
 
 
 &bull;Familiarity with the MENA market is a strong plus (language, culture, mobile behavior patterns).
 
 
 &bull;Proficiency in MS Office (Excel, Word, PowerPoint)
 
 
 
</div>

Manager - Creative Designer

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