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marketing manager Jobs in Istanbul Turkey

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marketing specialist Jobs in Istanbul Turkey

marketing specialist

product marketing specialist Jobs in Istanbul Turkey

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brand manager

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

AbbVie

<div>Company Description 
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas &ndash; immunology, oncology, neuroscience, and eye care &ndash; and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. 
Job Description 
<ul><li>
Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.</li><li>
Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).</li><li>
Manage communications with sales force and cross-functional team to ensure marketing objectives are met.</li><li>
Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.</li><li>
Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.</li><li>
Maintain and develop credibility and reputation among key opinion leaders and HCPs.</li><li>
Develop, implement and update product trainings to sales force on an ongoing basis.</li></ul> 

Qualifications 
<ul><li>
Bachelor&rsquo;s degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,</li><li>
Minimum 3 years of commercial experience in pharma industry,</li><li>
Advanced level in written and spoken English,</li><li>
Excellent presentation, planning and organization skills,</li><li>
Strong analytical &amp; strategic thinking &amp; decision-making skills,</li><li>
Understanding of the health care environment, the market, the full range of customer and stakeholder needs</li><li>
Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience,</li><li>
High level of customer understanding and focus,</li><li>
Excellent KOL management &amp; communication skills</li><li>
Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives,</li><li>
Ability to achieve results in cross-functional teams; takes ownership of work and effectively coordinates tasks,</li><li>
Strong innovative attitude, lateral thinking and project orientation.</li></ul> 

Additional Information<div></div> 
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US &amp; Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US &amp; Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html</div>

Kimberly-Clark

<div>You&rsquo;re not the person who will settle for just any role. Neither are we. Because we&rsquo;re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you&rsquo;ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your Marketing role, you&rsquo;ll help us deliver better care for billions of people around the world. It starts with YOU.
As our Brand Manager, you&rsquo;ll be at the heart of shaping our brand&rsquo;s future in Turkey. You&rsquo;ll lead exciting New Product Development projects, drive go-to-market strategies, and craft unforgettable digital consumer experiences. Your role will be pivotal in executing our Annual Brand Plan (ABP) and ensuring seamless internal communication across teams.
Your Key Missions:<ul><li>
Lead and implement new product launches tailored to the Turkish market</li><li>
Shape local pricing strategies and assess market capacity</li><li>
Execute ABP with precision and creativity</li><li>
Drive digital marketing excellence and ensure global reporting standards</li><li>
Coordinate go-to-market execution with cross-functional teams</li><li>
Keep internal stakeholders informed and aligned on marketing activities</li></ul>
About Us
Huggies&reg;. Kleenex&reg;. Cottonelle&reg;. Scott&reg;. Kotex&reg;. Poise&reg;. Depend&reg;. Kimberly-Clark Professional&reg;. You already know our legendary brands&mdash;and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn&rsquo;t exist without talented professionals, like you.
At Kimberly-Clark, you&rsquo;ll be part of the best team committed to driving innovation, growth, and impact. We&rsquo;re founded on 151 years of market leadership, and we&rsquo;re always looking for new and better ways to perform &ndash; so there&rsquo;s your open door of opportunity. It&rsquo;s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You&rsquo;re driven to perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
Do you have what it takes?<ul><li>
Bachelor&rsquo;s degree in Business, Marketing, or a related field</li><li>
4+ years of brand/marketing experience with well-known brands</li><li>
Background in Retail, FMCG, or F&amp;B Marketing</li><li>
Strong grasp of consumer trends, brand strategy, and project management</li><li>
Experience managing agencies (Creative, Media, PR, Social) and marketing budgets</li><li>
Digital-savvy with a strategic mindset for customer-driven campaigns</li><li>
Proficiency in Microsoft tools (Excel, PowerPoint, etc.)</li><li>
Fluent in English, with excellent communication skills</li><li>
A proactive problem-solver and resilient team player</li></ul>
When you join our team, you&rsquo;ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you&rsquo;ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
Total Benefits
We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
To Be Considered 
Click the &quot;Apply&quot; button and complete our online application process. A member of our Talent Acquisition team will review your application and be in touch if you seem like a great fit for this role.
In the meantime, check out our careers website to learn more about our company and the position. You'll want to be prepared with relevant questions when you move on to the interview stage.
And finally, the fine print&hellip; 
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
#LI-Hybrid
.</div>

Mattel, Inc.

<div>CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers. 
The Opportunity
In this position you will be part of the Mattel Turkey Marketing Team located in Istanbul.
What Your Impact Will Be:<ul><li>
Define the brand strategy for the market, whilst incorporating the global brand identity of Infant &amp; Pre- School Brands. You will team up with the Regional Marketing Team and other stakeholders to streamline your approach.</li><li>
You will be responsible of defining a line architecture and of selecting the best products to fit in, making sure to align with the wider European directions and merging local nuances and needs. This follows a bi-annual set-up and pricing for your markets.</li><li>
Combine other relevant figures (sales data, market trends, etc.) and use market NPD insights (when available) as a basis for your marketing strategy</li><li>
You will also partner with our Digital team, to combine your market knowledge with their online expertise, for optimal presence of your brands on the web.</li><li>
You will manage relationships with our external agencies for the localization of the materials needed to run the marketing campaigns</li><li>
You will be expected to continuously measure your brands success by tracking KPI&rsquo;s (e.g. sales trend) and adjust your strategy as required.</li><li>
Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&amp;L, margin, forecasting).</li><li>
Select the line by channel/customer and manage product information, validate translations and localization of creative assets</li><li>
Manage local marketing budget,</li><li>
Responsible for presentations to Retail during Trade Fairs.</li></ul> 
What We&rsquo;re Looking For:<ul><li>
Brand Marketing Understanding</li><li>
Commercial understanding is a must</li><li>
Digital &amp; Media understanding (digital funnel, social media, etc)<ul><li>
Lead agency briefs, collaborate with media agency to prepare and execute effective media plans across different media channels</li><li>
Act as digital champion, partner with digital team and media agencies to develop and execute effective and efficient media plans</li></ul></li><li>
Great analytical and tactical skills, ability to respond quickly to change.</li><li>
Collaborative partner to both internal and external customers.</li><li>
Interest in the toy industry and Mattel brands is a must.</li><li>
You are motivated, enthusiast and determined, looking for other points of view and you know how to get things done.</li><li>
Managing different brands to perfection may not always be easy, so in order to accomplish your most important goals, you will need to be able to set priorities and push back where necessary. A great high-level overview and solid project management skills will be essential in this respect.</li><li>
Flexible and determined approach to your work is vital.</li><li>
Positive can-do-will-do attitude.</li></ul>
Education &amp; Experience:<ul><li>
Masters&rsquo; degree, preferably in Marketing or Business Administration.</li><li>
Fluency in English including excellent communication and writing is a must</li><li>
5 Years of experience in a Marketing role, preferably within FMCG, licensed consumer good, apparel- or beauty industry.</li></ul> 
How We Work: 
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:<ul><li>
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.</li><li>
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul>
Our Approach to Flexible Work: 
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: 
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.</div>

Mondelēz International

<div>
 
 Job Description
 
 
 
 
 Are You Ready to Make It Happen at Mondel&emacr;z International?
 
 
 
 
 Join our Mission to Lead the Future of Snacking. Make It With Pride.
 
 
 
 Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
 
 
 
 How You Will Contribute
 
 
 
 You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
 
 
 
 What You Will Bring
 
 
 
 A desire to drive your future and accelerate your career and the following experience and knowledge:
 
 
 <ul>
 <li>
 Delivering results
 </li>
 <li>
 Marketing preferably in the fast-moving consumer goods sector
 </li>
 <li>
 Our brands and business with a clear understanding of our consumers
 </li>
 <li>
 Delivering results autonomously and influencing stakeholders
 </li>
 <li>
 Analytical skills and a creative mindset&mdash;a balance of commercial and strategic acumen
 </li>
 <li>
 Presenting a story in an inspiring and convincing manner
 </li>
 <li>
 Project management from design to completion with an action orientation
 
 
 
 </li>
 </ul>
 
 More About This Role
 
 
 
 
 What you need to know about this position:
 
 
 
 
 What extra ingredients you will bring:
 
 
 
 
 Education / Certifications:
 
 Bachelor's Degree
 
 
 
 Job specific requirements:
 
 
 
 
 Travel requirements:
 
 
 
 
 Work schedule:
 
 
 
 
 Relocation Support Available?
 
 
 
 No Relocation support available, however for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy
 
 
 
 Business Unit Summary
 
 
 
 We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
 
 
 
 Our people make all the difference in our succes
 
 
 
 Mondel&emacr;z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
 
 
 
 Excited to grow your career?
 
 
 
 We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
 
 
 
 IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
 
 
 
 
 Job Type
 
 
 
 Regular
 
 
 Brand &amp; Portfolio Management
 
 
 Marketing
</div>

Tat Gıda

<div>
 
 Since 1967, Tat G&inodot;da has been bringing the deep-rooted flavors of Turkish cuisine to dining tables, and continues to grow not only through its production processes but also through its human resources. For 57 years, we have maintained our leadership in the sector and provide high-quality and delicious products to more people every day. We are excited to meet the future Tat members who adopt our innovative company culture, share our values, and are ready to contribute with their continuously developed and innovative perspectives in line with our mission: &ldquo;We exist to lead the transformation that will make good and healthy food accessible to everyone.&rdquo;
 
 
 
 
 
 We are looking for a team member for the
 
 Assistant Brand Manager
 
 position within Tat G&inodot;da.
 
 
 
 
 
 
 What are we looking for in our team member?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Advertising, or Communication (MA/MSc/MBA is a plus).
 </li>
 <li>
 Minimum 3 years of marketing experience, preferably in FMCG.
 </li>
 <li>
 Strong knowledge and experience in digital marketing, social media, influencer marketing, and performance marketing.
 </li>
 <li>
 Experience in market research and analysis of Nielsen/Ipsos reports.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Strong analytical, organizational, and communication skills; proactive, dynamic, and collaborative mindset.
 </li>
 </ul>
 
 
 
 
 
 What to expect in this role?
 
 
 
 
 
 <ul>
 <li>
 Develop and execute marketing strategies and annual plans aligned with company objectives.
 </li>
 <li>
 Conduct market research, analyze Nielsen &amp; Ipsos reports, and track category performance and market trends.
 </li>
 <li>
 Contribute to new product development and brand renovation projects.
 </li>
 <li>
 Collaborate with agencies to implement 360&deg; marketing plans (ATL, BTL, and digital).
 </li>
 <li>
 Manage social media, digital media, and influencer marketing activities to enhance brand visibility and performance.
 </li>
 <li>
 Plan and execute advertising, promotional, and activation activities to support brand growth.
 </li>
 </ul>
 
 
 
 
 If you would like to join the Tat G&inodot;da family and be a part of this unique journey, we look forward to receiving your application!
 
</div>

Assistant Brand Manager

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600 brand manager jobs IN Istanbul Turkey

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Assistant Brand Manager