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brand manager

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

Wide and Wise

<div>We are looking for a Brand Manager for our partner company &mdash; a forward-thinking, community-driven organization redefining the future of workspace, lifestyle, and culture.
This role will support the development and execution of brand and marketing strategies that strengthen positioning, enhance visibility, and build a strong emotional connection with the brand&rsquo;s community. The Brand Manager will collaborate closely with marketing, sales, and community teams to bring the brand vision to life through impactful campaigns, partnerships, and events.
Key Responsibilities
Brand Strategy &amp; Positioning<ul>
<li>
Support the development and execution of the brand&rsquo;s overall marketing and communication strategy.</li>
<li>Ensure brand consistency across all digital and physical touchpoints.</li>
<li>Contribute to the creation of compelling brand narratives and campaigns that reflect the brand&rsquo;s lifestyle and community-driven identity.</li>
</ul>
Integrated Marketing &amp; Campaign Execution<ul>
<li>
Plan and execute 360&deg; marketing campaigns across digital, content, social media, and offline channels.</li>
<li>Monitor campaign performance, track KPIs, and provide insights for optimization.</li>
<li>Collaborate with internal teams and external agencies to ensure creative alignment and timely delivery.</li>
</ul>
Partnerships &amp; Collaborations<ul>
<li>
Support the identification and coordination of brand collaborations, sponsorships, and partnership activations.</li>
<li>Work closely with the Regional and Marketing leadership teams to ensure partnerships align with brand goals and values.</li>
</ul>
Community &amp; Events<ul>
<li>
Coordinate brand activations, community events, and experiences that drive engagement and loyalty.</li>
<li>Manage event calendars and ensure smooth coordination between internal and external stakeholders.</li>
</ul>
Content &amp; Communication<ul>
<li>
Oversee the production of branded content, visuals, and messaging across channels.</li>
<li>Ensure communication materials are aligned with the brand&rsquo;s tone, design, and strategy.</li> 
</ul>
Qualifications<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Communication, Business, or a related field.</li>
<li>Minimum 5 years of experience in brand management, marketing, or communication (preferably in lifestyle, hospitality, coworking, or creative industries).</li>
<li>Experience in campaign planning, social media, and digital marketing execution.</li>
<li>Strong communication, coordination, and project management skills.</li>
<li>Creative mindset with a strong attention to detail.</li>
<li>Proficiency in English and Turkish.</li>
</ul>
If you&rsquo;re a creative and strategic marketer passionate about building brands that connect people and culture, we&rsquo;d love to meet you.</div>

hrmade

<div>
 
 
 About the Role
 
 
 
 We are partnering with a
 
 leading FMCG brand in the confectionery &amp; snacks industry
 
 , operating with a strong international footprint and growing rapidly in both the Turkish and global markets.
 
 
 The company has a long-standing heritage in the FMCG sector and exports to more than 100 countries with a portfolio of
 
 award-winning, globally loved brands
 
 .
 
 
 In line with its
 
 expansion strategy and brand growth ambitions
 
 , we are looking for a
 
 Brand Manager
 
 to join the marketing team based in
 
 &Idot;stanbul (European Side)
 
 .
 
 
 This position offers the opportunity to work in a
 
 dynamic, innovative, and internationally connected environment
 
 , where creativity and analytical thinking meet.
 
 
 
 
 
 🎯 What You Will Do
 
 <ul>
 <li>
 Develop and execute
 
 brand strategies
 
 and
 
 annual marketing plans
 
 aligned with company objectives.
 </li>
 <li>
 Lead
 
 brand portfolio management
 
 and architecture, identifying market opportunities to drive growth.
 </li>
 <li>
 Manage the
 
 end-to-end product lifecycle
 
 , from strategic planning to tactical execution.
 </li>
 <li>
 Monitor
 
 brand performance
 
 and
 
 market dynamics
 
 , analyze category trends, competition, and consumer insights to define actionable plans.
 </li>
 <li>
 Conduct
 
 P&amp;L analysis
 
 and develop effective
 
 pricing and positioning strategies
 
 .
 </li>
 <li>
 Design and implement
 
 marketing communication plans
 
 across multiple markets.
 </li>
 <li>
 Collaborate cross-functionally with
 
 sales, trade marketing, R&amp;D, and supply chain
 
 teams to ensure brand consistency and business alignment.
 </li>
 <li>
 Manage
 
 marketing budgets
 
 efficiently and monitor
 
 ROI
 
 on brand activities.
 </li>
 </ul>
 
 
 
 
 💡 What We Expect
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree
 
 from a reputable university (Master&rsquo;s/MBA is a plus).
 </li>
 <li>
 
 4&ndash;6 years of marketing experience
 
 within the
 
 FMCG sector
 
 .
 </li>
 <li>
 Proven experience in
 
 international or global brand management
 
 is a strong advantage.
 </li>
 <li>
 Excellent command of
 
 written and spoken English
 
 .
 </li>
 <li>
 Strong
 
 analytical, strategic, and creative thinking
 
 skills.
 </li>
 <li>
 A
 
 proactive, curious, and highly motivated
 
 team player.
 </li>
 <li>
 Skilled in
 
 planning, organization, and multitasking
 
 in a fast-paced environment.
 </li>
 <li>
 Proficiency in
 
 MS Office
 
 (especially Excel and PowerPoint).
 </li>
 <li>
 Residence on the
 
 European side of &Idot;stanbul
 
 (or willing to relocate).
 </li>
 </ul>
 
 
 
 
 🧭 Key Competencies
 
 <ul>
 <li>
 Strategic &amp; Analytical Thinking
 </li>
 <li>
 Business Acumen &amp; Integrity
 </li>
 <li>
 Result Orientation
 </li>
 <li>
 Leadership &amp; Collaboration
 </li>
 <li>
 Passion &amp; Curiosity
 </li>
 <li>
 Agility &amp; Adaptability
 </li>
 <li>
 Effective Communication
 </li>
 </ul>
 
 
</div>

Alyors Group

<div>
 
 
 About Us
 
 
 
 
 
 
 We are a dynamic and fast-growing OTC company in Turkey, dedicated to improving health and well-being through
 
 food supplements, dermocosmetic products, and consumer medical devices
 
 . With a strong commitment to quality, innovation, and people-oriented values, we continue to expand our global reach and product portfolio.
 
 
 Our vision is to build a bridge between markets &mdash; delivering trusted health solutions that make a real difference in people&rsquo;s lives.
 
 
 
 
 
 And we are looking for a Brand Manager to grow our team!
 
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Minimum of a Bachelor&rsquo;s Degree in a related field
 </li>
 <li>
 Minimum of 3&ndash;4 years of experience in a similar role in the OTC or medical field
 </li>
 <li>
 Excellent verbal and written communication skills in
 
 Russian and English
 
 </li>
 <li>
 Strong communication skills and the ability to build and maintain effective relationships with colleagues and external partners
 </li>
 <li>
 Strong analytical and problem-solving skills
 </li>
 <li>
 High attention to detail and strong organizational abilities
 </li>
 <li>
 Ability to work effectively in a fast-paced and team-oriented environment
 </li>
 <li>
 Ability to work under pressure and meet deadlines
 </li>
 <li>
 Proficiency in MS Office programs
 </li>
 <li>
 Previous experience in CIS countries would be an advantage
 </li>
 <li>
 Willingness to work in
 
 Kazakhstan
 
 or other
 
 CIS countries
 
 is preferred
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Responsible for all stages from product development to market launch
 </li>
 <li>
 Developing new products and improving existing ones
 </li>
 <li>
 Managing the launch process of new products
 </li>
 <li>
 Conducting market research and analyzing industry trends
 </li>
 <li>
 Analyzing and documenting the product development process
 </li>
 <li>
 Leading internal and external product audits
 </li>
 <li>
 Collaborating closely with the R&amp;D team
 </li>
 <li>
 Researching and analyzing consumer behavior, market trends, and competitor activities
 </li>
 <li>
 Developing brand strategy, including style guides, brand guidelines, brand vision, and value propositions for both short and long term
 </li>
 <li>
 Planning and executing all communication and media activities across all channels, including online and social media
 </li>
 <li>
 Assisting with product development, pricing, and new product launches, as well as identifying new business opportunities
 </li>
 <li>
 Creating and managing promotional materials to establish and strengthen product branding
 </li>
 <li>
 Managing the advertising and promotional budget
 </li>
 <li>
 Conducting competitor and customer insights analyses
 </li>
 <li>
 Preparing reports on sales forecasts, financial performance, and product sales results
 </li>
 </ul>
 
 
</div>

Farmasi

<div>
 
 Founded in the 1950s, Farmasi is Turkey's leading manufacturer and seller in the categories of colored cosmetics, skin and personal care, household cleaning products and food supplements.
 
 
 
 
 
 Farmasi, which has exports to 125 countries, operates in 33 countries and is the 27th largest Direct Sales Company in the world.
 
 
 
 
 
 Farmasi Headquarters Istanbul / &Ccedil;ekmek&ouml;y location is looking for a
 
 "Assistant Brand Manager"
 
 to be assigned with in the Marketing Department.
 
 
 
 
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Supporting the new product development process
 </li>
 <li>
 Generating new product ideas and executing them
 </li>
 <li>
 Managing the digital sales platforms with support of the IT
 </li>
 <li>
 Leading the assigned product portfolio in line with brand strategies for Turkey and global market
 </li>
 <li>
 Supporting content development in close partnership with the internal business partners like PR &amp; social media teams
 </li>
 <li>
 Developing opportunities in different categories to reach goals of assigned brands
 </li>
 <li>
 Working with the field sales team to develop supportive sales materials
 </li>
 <li>
 Developing trainign materials according to the product strategies
 </li>
 <li>
 Analysing the market and category trends, brand health, pricing, competition and campaigns
 </li>
 <li>
 Planning and executing offline-online marketing communications strategies Executing 360 degree campaigns to increase brand awareness
 </li>
 <li>
 Taking fast and up-to-date actions for content and campaign flows due to changing market dynamics
 </li>
 </ul>
 
 
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Economics, Engineering and Business disciplines
 </li>
 <li>
 At least 2 years of marketing experience in product marketing and/or marketing communication area
 </li>
 <li>
 Excellent command of written and verbal English
 </li>
 <li>
 Knowing a second language such as spanish, french or german will be an asset
 </li>
 <li>
 Competent in MS Office (Excel, Word, PowerPoint) Programmes
 </li>
 <li>
 Strong problem solving and analytic thinking skills
 </li>
 <li>
 Team player and strong resilinace for stress
 </li>
 <li>
 Enthusiastic and proactive approach with attention to detail
 </li>
 <li>
 Have good communication skills, and strong will for problem solving
 </li>
 <li>
 Open to learning and disciplened personality
 </li>
 <li>
 No military obligation for male candidates
 </li>
 </ul>
 
 
</div>

Assistant Brand Manager

Danone

<div>
 
 About The Job
 
 
 
 Danone T&uuml;rkiye is looking for a talented colleague for the
 
 "Brand Manager, Activia"
 
 position. Take this opportunity to GROW together!
 
 
 <ul>
 <li>
 Lead Activia with full P&amp;L responsibility and inspire x-functional teams to deliver and exceed business objectives.
 </li>
 <li>
 Strengthen brand power through saliency, difference, and meaningfulness.
 </li>
 <li>
 Develop short &amp; long-term brand plans, identify growth opportunities, and build marketing strategies.
 </li>
 <li>
 Drive innovation &amp; renovation pipeline through consumer insights and NPD.
 </li>
 <li>
 Manage marketing budget, lead media plans, and collaborate with agencies.
 </li>
 <li>
 Drive close alignment and collaboration with global and regional teams to ensure unified strategy and flawless execution.
 </li>
 <li>
 Own brand positioning, pricing, and business case analysis.
 </li>
 <li>
 Partner with Sales and C&amp;CD teams to maximize channel, SKU, and regional performance.
 </li>
 <li>
 Support implementation of brand campaigns and toolkits across offline &amp; online channels
 
 
 </li>
 </ul>
 
 About You
 
 
 
 
 About You
 
 
 
 <ul>
 <li>
 4&ndash;5 years of marketing experience, ideally in FMCG.
 </li>
 <li>
 University degree in Management, Economics, Engineering, or related fields.
 </li>
 <li>
 Proven experience in NPD development and communication campaigns.
 </li>
 <li>
 Strong strategic, analytical, and commercial skills with digital expertise.
 </li>
 <li>
 Excellent communication, stakeholder management, and cross-functional collaboration.
 </li>
 <li>
 Ability to manage multiple projects, prioritize effectively, and inspire others with clear vision.
 
 
 </li>
 </ul>
 
 About Us
 
 
 
 
 Being a Danoner means that you create your own working experience.
 
 
 
 <ul>
 <li>
 You could design your own way of working with our hybrid working model.
 </li>
 <li>
 Our head office is in Ata&scedil;ehir.
 </li>
 <li>
 You could decide your daily 8-hours of working period within our flexible-working hours practice.
 </li>
 <li>
 We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
 </li>
 <li>
 Summers are flexible here! You could work fully remote for 4 weeks during July and August.
 </li>
 <li>
 We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
 </li>
 <li>
 Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
 
 
 </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 
 
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation,
 
 age
 
 , gender identity, disability.
 
 
 
 Working with us
 
 is about being able to do things your way. The way you work, the way you develop, the way you progress, i
 
 t&rsquo;s all up to you.
 
 
 
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 
 
 
 Be innovative and entrepreneurial and the impact you could make might just amaze you
 
 . Join our movement for a healthier world.
 
 One Planet One Health BY YOU.
 
 
 
 At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 
 
 If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
 
 
 
 What We Offer
 
 
 
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 
 
 At Danone T&uuml;rkiye, we do not aim to be the best company in the world, but better for the world.
 
 
 That&rsquo;s why, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact.
 
 
 Through this journey, we strive to create long-term value for our employees, partners, communities, and future generations.
 
 
 
 What&rsquo;s next?
 
 
 
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 
 
</div>

Brand Manager, Activia

Ülker

<div>
 
 At &Uuml;lker - part of pladis Global, we all know what it means to &lsquo;bring it&rsquo;. Whether it&rsquo;s our passion, team spirit or go-getting attitude. Our courage. Our ownership. Our whole selves. Our care and compassion. We bring it. Day in, day out.
 
 
 
 
 
 &Uuml;lker stands as a leading food company in T&uuml;rkiye and its region, supported by its successful international operations. Our 16,000 colleagues &ndash; across our global network of bakeries, distribution sites and offices &ndash; each with their own unique, diverse experience of happiness, come together with one shared purpose: to bring happiness with every bite, we say: &ldquo;Winning feels good, winning together feels better!&rdquo;
 
 
 
 
 
 pladis is looking for
 
 Brand Manager
 
 
 - Cake
 
 for our pladis T&uuml;rkiye Marketing Team.
 
 
 
 
 
 
 
 
 
 What will be your key deliverables?
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Coordinate all the launch activities under the brand of responsibility,
 </li>
 <li>
 Responsible for all the 3rd party relations ATL, BTL, PR, Packaging Agencies,
 </li>
 <li>
 Create ideas for communication under the brand of responsibility,
 </li>
 <li>
 Responsible for the P&amp;L of the brand,
 </li>
 <li>
 Plan and execute with the trade marketing team unique and unrivalled trade support plans
 </li>
 <li>
 Develop and implement product roll out plans
 </li>
 <li>
 Coordinate long term brand strategies and planning
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What do you need for this role?
 
 
 
 
 
 
 
 
 <ul>
 <li>
 Experience at least 4-5 years brand management career in the FMCG industry
 </li>
 <li>
 Should be a team player,
 </li>
 <li>
 Showed strong analytical and conceptual skills,
 </li>
 <li>
 Dynamic professional with strong leadership and superior communication skills,
 </li>
 <li>
 A visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 Our values
 
 
 
 
 
 
 We bring happiness with every bite. It&rsquo;s a purpose that every one of our colleagues, all around the world believes in. And while we&rsquo;re all unique, we share the same values. These define who we are, how we interact, and get things done. How we deliver our purpose and keep bringing happiness to the world.
 
 
 
 
 <ul>
 <li>
 
 Purpose-led
 
 &hellip; because we&rsquo;re energized and guided by our promise to bring happiness with every bite.
 </li>
 <li>
 
 Agile
 
 &hellip; because we&rsquo;re ever evolving, we never stand still, always improving for our customers and consumers.
 </li>
 <li>
 
 Collaborative
 
 &hellip; because we gain strength from operating as one pladis, winning and succeeding together.
 </li>
 <li>
 
 Resilient
 
 &hellip; because we&rsquo;re persistent in the face of setbacks, quick to adapt, learn, and move forward.
 </li>
 <li>
 
 Positive
 
 &hellip; because we&rsquo;re highly motivated, optimistic, courageous, and we inspire each other to be better.
 </li>
 </ul>
 
 
 
 
 Inclusion, diversity, and equity are an important part of who we are and what we stand for as an employer. They are central to everything we do and are reflected across our business. pladis brings together brands and people from around the globe &ndash; and this diversity is our great strength. Because we want everyone to bring their true, whole self to pladis. We value colleagues for their uniqueness &ndash; we all have a voice that&rsquo;s heard and respected.
 
 
 We&rsquo;re an equal opportunity employer and believe in encouraging an inclusive environment where we celebrate the diversity of thinking and respect everyone&rsquo;s distinctive qualities and perspectives.
 
 
 
 
 
 
 
 
 Y&inodot;ld&inodot;z Holding &Scedil;irketleri &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metni i&ccedil;in t&inodot;klay&inodot;n&inodot;z.
 
</div>

Brand Manager - Cake

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710 brand manager jobs IN Istanbul Turkey

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Brand Manager, Activia

Brand Manager - Cake