brand manager

Hayat

<div>
 
 Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat&rsquo;s portfolio includes
 
 Molfix
 
 and
 
 Bebem Natural
 
 in baby care;
 
 Molped
 
 in feminine care;
 
 Joly
 
 ,
 
 Evony
 
 , and
 
 Goodcare
 
 in personal healthcare;
 
 Bingo
 
 ,
 
 Gleen
 
 ,
 
 Test
 
 , and
 
 Has
 
 in home care;
 
 Papia
 
 ,
 
 Familia
 
 ,
 
 Teno
 
 , and
 
 Focus
 
 in tissue paper; and
 
 Sholk
 
 in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.
 
 
 
 
 
 Hayat operates
 
 21 production facilities
 
 in
 
 8 countries
 
 , including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia &amp; Americas, Middle East &amp; Africa, and Asia Pacific, Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.
 
 
 
 
 
 We are currently seeking a dynamic and results-driven professional to join our
 
 Marketing
 
 team as a
 
 Brand Manager
 
 at our Head Office in Lahore. This role will contribute to transformative projects and play a key role in driving brand growth and market impact.
 
 
 
 
 
 If you want to be part of a diverse and vibrant community where your ideas can shape the future of the FMCG industry and your contributions can create a lasting global impact, then Hayat is waiting for you!
 
 
 
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field
 </li>
 <li>
 
 5&ndash;8 years of relevant brand management experience
 
 , preferably in FMCG
 </li>
 <li>
 Strong understanding of consumer insights, brand strategy, and market dynamics
 </li>
 <li>
 Proven experience in managing integrated marketing campaigns across digital and traditional channels
 </li>
 <li>
 Strong analytical, problem-solving, and project management skills
 </li>
 <li>
 Excellent communication and stakeholder management abilities
 </li>
 <li>
 Proficiency in MS Office
 </li>
 <li>
 Fluency in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 <ul>
 <li>
 Develop and execute brand strategies to enhance brand awareness, differentiation, and market positioning
 </li>
 <li>
 Lead overall marketing planning and ensure effective execution of marketing initiatives
 </li>
 <li>
 Analyze consumer insights, market trends, and competitor activities to identify opportunities and shape brand perception
 </li>
 <li>
 Plan and execute integrated marketing campaigns across digital, social, and traditional channels
 </li>
 <li>
 Ensure brand integrity and consistency across all marketing communications and touchpoints
 </li>
 <li>
 Drive initiatives to strengthen brand image, relevance, and consumer engagement
 </li>
 <li>
 Collaborate closely with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, and external agencies
 </li>
 <li>
 Support product development, pricing strategies, and new product launches
 </li>
 <li>
 Manage advertising and promotional budgets effectively
 </li>
 <li>
 Develop and manage promotional materials and brand assets
 </li>
 <li>
 Monitor and analyze campaign performance, including key marketing and digital metrics, and prepare actionable reports
 </li>
 <li>
 Supervise advertising, creative development, and media execution to maintain strong and consistent branding
 </li>
 <li>
 Work closely with external partners including creative and media agencies to ensure effective execution
 </li>
 <li>
 Support business growth by driving volume, market share, and commercial performance of the brand.
 </li>
 <li>
 Ensure the brand remains relevant, distinctive, and engaging to consumers in a dynamic market environment.
 </li>
 <li>
 Ensure compliance with HSE policies and company procedures
 </li>
 </ul>
 
 
 
 
 
 At Hayat, we conduct fair and inclusive hiring processes. We do not tolerate prejudice or discrimination based on language, religion, ethnicity, race, or gender. Our recruitment process is solely based on the alignment with the job description, measurable and objective assessments, and competency-based interviews.
 
 
 
 
 
 
 
 Get to know us
 
 
 
 Please visit us at the following addresses for any information you need:
 
 
 https://www.hayat.com/en-tr/
 
 
 https://www.instagram.com/hayatkimya/
 
 
 
 
 
 Clarification Text for Employee Candidate: https://www.hayat.com/aydinlatma-metni/aydinlatma-metni.htm
 
</div>

Brand Manager

Business Line

Location: Defence Raya, DHA Phase 6, LAHORE Job Type: Full time - Onsite Job Timings: 10:00 AM to 07:00 PM Working Days: Sunday to ThursdayRole OverviewThe Assistant Brand Manager will support the development and execution of brand strategies that strengthen our positioning, drive awareness, and enable sales teams across key markets.Key Responsibilities<ul><li>Assist in developing and executing annual brand and marketing plans based on in-depth market and competitor research.</li><li>Manage day-to-day brand activities and ensure consistent execution across digital, social, and offline channels.</li><li>Liaison with internal teams for content development, creative production, and campaign rollouts.</li><li>Coordinate and support the sales team in developing communication and pitch materials, including sales decks, industry-specific demos, case studies, and research content.</li><li>Monitor brand and campaign performance, track KPIs, and support data-driven decision-making.</li><li>Contribute to events, manage internal &amp; external stakeholders, and plan thought-leadership initiatives.</li><li>Ensure brand guidelines are applied consistently across all touchpoints.</li></ul>Required Experience &amp; Skills<ul><li>4+ years of experience in brand management</li><li>Strong understanding of brand building, marketing communications, and digital marketing.</li><li>Proven ability to execute brand and campaign plans with precision and speed.</li><li>Strong research capability to support insight-driven marketing planning.</li><li>Excellent communication, project management, and coordination skills.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>What is your Current Salary?</li><li>What is your Expected Salary?</li><li>How long is your notice period? </li><li>Are you willing to travel to DHA phase 6 Raya Everyday for work ?</li></ul>Work Location: In person

Assistant Brand Manager

The Migration

<div>
 
 
 Function:
 
 Content / Growth / PR
 
 
 
 
 The role in one line:
 
 You own LumaLabs/Glowv&eacute;'s entire public face &mdash; organic content, ad creative direction, influencer relationships, and PR &mdash; and you lead the creative team that executes it.
 
 
 
 
 Context:
 
 We are building a skincare brand that needs to earn trust before it earns sales. The brands we benchmark against &mdash; Accufix, Organic Traveller, Connatural &mdash; built their communities through education-first, human-first content and smart influencer relationships. That is the playbook. You are the person who runs it and leads the people who produce it.
 
 
 
 This is not an execution role. You think in campaigns, brief creatives, direct video editors and graphic designers, and make sure everything that goes out &mdash; organic post, ad, influencer collab, PR moment &mdash; is on brand, on strategy, and moving the needle.
 
 
 
 
 What you'll own:
 
 
 
 
 
 Content Strategy &amp; Direction
 
 
 
 <ul>
 <li>
 Define LumaLabs/Glowv&eacute;'s content strategy &mdash; what we say, how we say it, how often, and on which platform
 
 </li>
 <li>
 Build and own the monthly content calendar across Instagram and TikTok
 
 </li>
 <li>
 Brief graphic designers and video editors on every piece of content &mdash; concept, hook, format, tone, visual direction
 
 </li>
 <li>
 Ensure all content is education-first &mdash; teaching the audience about their skin, ingredients, and why our products work before asking them to buy
 
 </li>
 <li>
 Maintain and protect LumaLabs/Glowv&eacute;'s brand voice across every piece of content that goes out
 
 </li>
 </ul>
 
 
 Ad Creative Input
 
 
 
 <ul>
 <li>
 Identify which organic content has the potential to become a paid ad &mdash; brief the marketing team on hooks, formats, and angles worth testing
 
 </li>
 <li>
 Suggest new ad creative concepts based on what's working organically and what's trending
 
 </li>
 <li>
 Review ad creatives before launch &mdash; flag anything that feels off-brand or weak on hook
 
 </li>
 </ul>
 
 
 Influencer &amp; PR
 
 
 
 <ul>
 <li>
 Identify and vet micro to mid-tier skincare influencers in Pakistan &mdash; Lahore and Karachi first
 
 </li>
 <li>
 Own the outreach, briefing, negotiation, and relationship management end to end
 
 </li>
 <li>
 Structure influencer deals &mdash; discount codes, commission, deliverables, timelines
 
 </li>
 <li>
 Track influencer performance &mdash; which partnerships drove traffic, conversions, and community growth
 
 </li>
 <li>
 Identify PR opportunities &mdash; skincare features, founder stories, editorial placements, podcast appearances
 
 </li>
 </ul>
 
 
 Team Management
 
 
 
 <ul>
 <li>
 Manage and brief graphic designers and video editors
 
 </li>
 <li>
 Review all creative output before it goes live &mdash; nothing goes out without your approval
 
 </li>
 <li>
 Build a creative system so the team can produce at volume without quality dropping
 
 
 
 
 </li>
 </ul>
 Requirements
 
 
 
 
 Must have:
 
 
 
 <ul>
 <li>
 3+ years in content, brand, or marketing &mdash; with at least some team leadership experience
 
 </li>
 <li>
 Has managed or briefed graphic designers and/or video editors before
 
 </li>
 <li>
 Deep understanding of Pakistan's skincare or lifestyle consumer &mdash; knows what Accufix, Organic Traveller, and Connatural are doing and why it works
 
 </li>
 <li>
 Has run influencer campaigns end to end &mdash; not just found influencers, but briefed, tracked, and reported on them
 
 </li>
 <li>
 Thinks in campaigns, not just posts &mdash; understands how content connects to brand building and sales
 
 </li>
 <li>
 Strong opinion on what a winning hook looks like and why
 
 </li>
 </ul>
 
 
 Strong plus:
 
 
 
 <ul>
 <li>
 Has grown a brand's social presence organically with measurable results
 
 </li>
 <li>
 Has pitched and secured PR placements for a consumer brand in Pakistan
 
 </li>
 <li>
 Experience working at or with a skincare, beauty, or personal care brand
 
 </li>
 <li>
 Has built a content system or SOP that a team can follow
 
 </li>
 <li>
 Understands how organic content feeds into paid ad creative
 
 </li>
 </ul>
 
 
 What this role is not:
 
 This is not a social media executive who posts and replies. This is not a graphic designer. This is a brand thinker who leads creative people, owns the public face of LumaLabs/Glowv&eacute;, and connects content strategy directly to growth.
 
 
 
 
 
</div>

Brand Content Manager

StudyWise/ The Migration

The role in one line: You own LumaLabs/Glowv&eacute;'s entire public face &mdash; organic content, ad creative direction, influencer relationships, and PR &mdash; and you lead the creative team that executes it.Context: We are building a skincare brand that needs to earn trust before it earns sales. The brands we benchmark against &mdash; Accufix, Organic Traveller, Connatural &mdash; built their communities through education-first, human-first content and smart influencer relationships. That is the playbook. You are the person who runs it and leads the people who produce it.This is not an execution role. You think in campaigns, brief creatives, direct video editors and graphic designers, and make sure everything that goes out &mdash; organic post, ad, influencer collab, PR moment &mdash; is on brand, on strategy, and moving the needle.What you'll own:Content Strategy &amp; Direction<ul><li>Define LumaLabs/Glowv&eacute;'s content strategy &mdash; what we say, how we say it, how often, and on which platform</li><li>Build and own the monthly content calendar across Instagram and TikTok</li><li>Brief graphic designers and video editors on every piece of content &mdash; concept, hook, format, tone, visual direction</li><li>Ensure all content is education-first &mdash; teaching the audience about their skin, ingredients, and why our products work before asking them to buy</li><li>Maintain and protect LumaLabs/Glowv&eacute;'s brand voice across every piece of content that goes out</li></ul>Ad Creative Input<ul><li>Identify which organic content has the potential to become a paid ad &mdash; brief the marketing team on hooks, formats, and angles worth testing</li><li>Suggest new ad creative concepts based on what's working organically and what's trending</li><li>Review ad creatives before launch &mdash; flag anything that feels off-brand or weak on hook</li></ul>Influencer &amp; PR<ul><li>Identify and vet micro to mid-tier skincare influencers in Pakistan &mdash; Lahore and Karachi first</li><li>Own the outreach, briefing, negotiation, and relationship management end to end</li><li>Structure influencer deals &mdash; discount codes, commission, deliverables, timelines</li><li>Track influencer performance &mdash; which partnerships drove traffic, conversions, and community growth</li><li>Identify PR opportunities &mdash; skincare features, founder stories, editorial placements, podcast appearances</li></ul>Team Management<ul><li>Manage and brief graphic designers and video editors</li><li>Review all creative output before it goes live &mdash; nothing goes out without your approval</li><li>Build a creative system so the team can produce at volume without quality dropping</li></ul>Must have:<ul><li>3+ years in content, brand, or marketing &mdash; with at least some team leadership experience</li><li>Has managed or briefed graphic designers and/or video editors before</li><li>Deep understanding of Pakistan's skincare or lifestyle consumer &mdash; knows what Accufix, Organic Traveller, and Connatural are doing and why it works</li><li>Has run influencer campaigns end to end &mdash; not just found influencers, but briefed, tracked, and reported on them</li><li>Thinks in campaigns, not just posts &mdash; understands how content connects to brand building and sales</li><li>Strong opinion on what a winning hook looks like and why</li></ul>Strong plus:<ul><li>Has grown a brand's social presence organically with measurable results</li><li>Has pitched and secured PR placements for a consumer brand in Pakistan</li><li>Experience working at or with a skincare, beauty, or personal care brand</li><li>Has built a content system or SOP that a team can follow</li><li>Understands how organic content feeds into paid ad creative</li></ul>What this role is not: This is not a social media executive who posts and replies. This is not a graphic designer. This is a brand thinker who leads creative people, owns the public face of LumaLabs/Glowv&eacute;, and connects content strategy directly to growth.Pay: Rs70,000.00 - Rs90,000.00 per monthWork Location: In person

Synage Global

Trade Marketing Manager &ndash; For L&rsquo;Or&eacute;al Derma Beauty BrandsLocation: Lahore, PakistanReporting to: General ManagerWe are hiring a Trade Marketing Manager for L&rsquo;Or&eacute;al Derma Beauty Brands in Pakistan to lead trade and retail marketing execution across key channels.This is a core commercial marketing role focused on trade strategy, retail visibility, shopper engagement, ATL/BTL execution, and channel performance for L&rsquo;Or&eacute;al&rsquo;s derma beauty portfolio.Important: This role is for marketing/trade professionals with experience in FMCG, beauty, personal care, or consumer brands. It is not a medical, clinical, regulatory, or pharmacist role.Role Overview The Trade Marketing Manager will be responsible for planning and executing trade marketing initiatives that strengthen in-store presence, improve shopper conversion, and support sales growth across:● Modern Trade ● General Trade ● Pharmacy / Retail Pharmacy Chains ● Emerging Channels (E-commerce / New Retail formats) The role requires strong hands-on experience in retail marketing execution, channel promotions, POS visibility, and integrated ATL/BTL planning aligned with brand and commercial objectives.Key Responsibilities Trade Strategy &amp; Planning ● Develop and execute annual trade marketing plans aligned with brand, sales, and commercial targets● Build channel-wise trade initiatives to drive sell-out, visibility, and shopper conversion● Adapt brand campaigns into channel-relevant trade plans for retail executionATL Campaign Coordination (Commercial/Brand Rollout) ● Lead execution and coordination of ATL campaigns across:○ TV○ Digital○ OOH○ Influencer marketing○ Media partners● Ensure ATL campaigns are integrated with in-store and retail activation plansBTL &amp; Retail Execution ● Drive BTL programs including:○ In-store activations○ POSM development and deployment○ Promotions and trade offers○ Sampling campaigns○ Merchandising excellence● Ensure strong retail execution standards across all channels and storesBrand Visibility &amp; Shopper Experience ● Maintain consistent brand visibility and premium execution across retail environments● Improve shopper journey through impactful displays, communication, and activation touchpoints● Work with sales teams to ensure execution quality in marketCross-Functional Coordination ● Collaborate closely with:○ Brand Marketing○ Sales / Trade Sales Teams○ Digital / E-commerce○ Supply Chain ○ Finance● Ensure timely rollout and execution of campaigns and trade initiativesBudget &amp; ROI Management ● Manage trade marketing budgets efficiently with clear tracking● Monitor spend vs. plan and evaluate campaign ROI● Conduct post-campaign reviews and recommend optimizationsAgency &amp; Vendor Management ● Coordinate with creative agencies, production vendors, merchandising teams, and activation partners● Ensure on-time delivery and quality execution of trade materials and campaignsInsights &amp; Performance Optimization ● Analyze market trends, shopper behavior, and competitor trade activity● Use retail and campaign insights to continuously improve execution and resultsIdeal Candidate Profile ● 6&ndash;10 years of experience in Trade Marketing / Shopper Marketing / Channel Marketing ● Background in FMCG, beauty, skincare, personal care, or premium consumer brands ● Strong hands-on experience in retail trade execution (ATL + BTL) ● Strong understanding of Modern Trade, General Trade, and Pharmacy channels ● Commercially driven with strong analytical and strategic thinking● Proven ability to work cross-functionally and manage agencies/vendors● Strong communication, stakeholder management, negotiation, and execution skillsPay: Rs400,000.00 - Rs500,000.00 per monthWork Location: In person

Trade Marketing Manager – For L’Oréal Derma Beauty Brands

Human Capital HR Solutions

Communication &amp; Marketing Manager &ndash; Agriculture IndustryLahore Pakistan Full-Time | Mid-Senior LevelAbout the RoleWe are looking for a results-driven Communication &amp; Marketing Manager with relevant experience in the agriculture, fertilizer, or agri-tech sector. The ideal candidate will have a strong understanding of the agricultural market and proven expertise in developing and executing impactful marketing strategies.This role is responsible for strengthening brand presence, driving business growth, and aligning marketing initiatives with overall business objectives.Key Responsibilities<ul><li>Act as the primary liaison with external marketing agencies, ensuring effective coordination and alignment</li><li>Develop and execute integrated marketing strategies to enhance brand visibility and market presence</li><li>Manage end-to-end marketing campaigns across digital, social media, and traditional platforms</li><li>Create and oversee engaging content including social media, blogs, newsletters, and website updates</li><li>Manage and grow the company&rsquo;s social media presence, including performance tracking</li><li>Conduct market research to identify agricultural trends, competitor activity, and customer insights</li><li>Ensure brand consistency across all communication channels</li><li>Support events, exhibitions, and product launches within the agriculture sector</li><li>Monitor and analyze campaign performance using tools like Google Analytics, HubSpot, etc.</li><li>Collaborate with sales, product, and customer service teams to align marketing with business goals</li></ul>RequirementsEducation:<ul><li>Master&rsquo;s degree in Marketing, Business Administration, or related field</li></ul>Experience:<ul><li>4&ndash;5 years of marketing experience</li><li>Must have experience in agriculture, fertilizer, agri-input, or agri-tech industry</li></ul>Mandatory Skills<ul><li>Strong knowledge of digital marketing (SEO, SEM, social media)</li></ul>Preferred Candidate Profile<ul><li>Experience with marketing tools (Google Analytics, HubSpot, or similar)</li><li>Excellent communication and stakeholder management skills</li><li>Ability to manage multiple campaigns and deadlines</li><li>Strong analytical and reporting skills</li><li>Creative mindset with attention to detail</li><li>xperience working with fertilizer, seed, crop protection, or agri-tech companies</li><li>Exposure to rural/agriculture markets and farmer-focused campaigns</li><li>Understanding of B2B and B2C marketing within the agriculture ecosystem</li></ul>Apply Now: careers1.hc@gmail.com<ul><li>CC: careers@humancapitalintl.com</li><li>Subject Line: &ldquo;Communication &amp; Marketing Manager &ndash; Agriculture Industry&quot;</li><li>Stay connected with us for more opportunities!</li><li>Follow our social accounts for the latest job opportunities:</li><li>&bull;	Instagram: https://www.instagram.com/humancapitalhrsolutions/</li><li>&bull;	LinkedIn: https://www.linkedin.com/company/human-capital-hr-solution/</li><li>&bull;	Facebook: https://www.facebook.com/humancapitalhrsolution/</li></ul>Job Type: Full-timeWork Location: In person

Communication & Marketing Manager – Agriculture Industry

Do it Right Pakistan

Job Summary: The Senior Manager &ndash; Marketing is responsible for leading the development and execution of comprehensive marketing strategies that drive brand growth, market share, and revenue. This role oversees multi-channel campaigns, manages cross-functional teams, and ensures alignment with overall business objectives. The ideal candidate combines strategic thinking with hands-on execution and demonstrates strong leadership with the ability to effectively lead and inspire teams.Key Responsibilities:<ul><li>Develop and implement integrated marketing strategies to achieve business goals and KPIs.</li><li>Lead brand positioning, messaging, and go-to-market plans for products and services.</li><li>Manage and optimize multi-channel campaigns including digital, social media, content, events, and traditional marketing.</li><li>Analyze market trends, customer insights, and competitor activities to identify growth opportunities.</li><li>Oversee marketing budgets, ensuring efficient allocation of resources and strong ROI.</li><li>Collaborate with sales, product, and senior leadership teams to align marketing initiatives with business priorities.</li><li>Drive performance marketing initiatives using data-driven decision-making and analytics tools.</li><li>Lead, mentor, and inspire the marketing team, fostering collaboration, accountability, and high performance.</li><li>Demonstrate strong team leadership skills with the ability to manage, guide, and develop team members effectively.</li><li>Establish and track KPIs, preparing regular reports on campaign effectiveness and business impact.</li><li>Manage relationships with external agencies, vendors, and partners.</li></ul>Qualifications &amp; Experience:<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field (MBA preferred).</li><li>8 - 12 ears of progressive experience in marketing, with at least 3&ndash;5 years in a leadership role.</li><li>Proven track record of developing successful marketing strategies and campaigns.</li><li>Strong ability to lead teams, manage performance, and drive a collaborative work environment.</li><li>Strong understanding of digital marketing, branding, and customer acquisition strategies.</li><li>Experience with marketing automation tools, CRM systems, and analytics platforms.</li><li>Excellent leadership, communication, and stakeholder management skills.</li><li>Strong analytical mindset with the ability to translate data into actionable insights.</li></ul>Key Competencies:<ul><li>Strategic Thinking &amp; Execution</li><li>Leadership &amp; Team Management</li><li>Data-Driven Decision Making</li><li>Innovation &amp; Creativity</li><li>Communication &amp; Influence</li><li>Project &amp; Budget Management</li></ul>Work Environment: This role typically operates in a fast-paced, dynamic environment requiring adaptability, collaboration, and a strong focus on leading teams to achieve results.Job Condition:<ul><li>Office based ( Onsite)</li></ul>Pay: Rs80,000.00 - Rs120,000.00 per monthApplication Question(s):<ul><li>Only Apply, if you have proven experience as Manager Marketing</li></ul>Work Location: In person

Senior Manager Marketing

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Brand Manager

Assistant Brand Manager

Brand Content Manager

Brand Content Manager

Trade Marketing Manager – For L’Oréal Derma Beauty Brands

Communication & Marketing Manager – Agriculture Industry

Senior Manager Marketing