brand manager

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 
 LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 
 
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 
 
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 
 
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 
 
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 
 
 Job Overview:
 
 
 <ul>
 <li>
 Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
 </li>
 <li>
 Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
 </li>
 <li>
 Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
 </li>
 <li>
 Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
 </li>
 <li>
 Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
 </li>
 <li>
 Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
 </li>
 <li>
 Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
 </li>
 <li>
 Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
 </li>
 <li>
 Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
 </li>
 <li>
 Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
 </li>
 <li>
 Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
 </li>
 <li>
 Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
 </li>
 <li>
 Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
 </li>
 <li>
 Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
 </li>
 <li>
 Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
 </li>
 <li>
 Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
 </li>
 <li>
 Align field operations to marketing calendar &amp; provide support
 </li>
 <li>
 Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
 </li>
 <li>
 Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
 </li>
 <li>
 Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Experience/Education
 
 
 
 <ul>
 <li>
 Graduate/post-graduate from premiere institutes preferably related to Business
 </li>
 <li>
 3-5 years of experience
 </li>
 <li>
 Prior FMCG brand marketing experience
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Brand building &amp; activations
 </li>
 <li>
 Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
 </li>
 <li>
 Managed BTL activities like pack design, PR, digital &amp; shopper
 
 
 </li>
 </ul>
 
 Stakeholder management
 
 
 
 <ul>
 <li>
 Strong cross-functional collaborator
 </li>
 <li>
 Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
 </li>
 <li>
 Strong project management skills and ability to drive multiple projects through business stage-gate process
 </li>
 <li>
 Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Drove strategic direction in creation of extensive &amp; detailed brand plans
 </li>
 <li>
 Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
 </li>
 <li>
 Involved in selection of appropriate creative agencies to drive marketing agenda
 </li>
 </ul>
</div>

Brand Manager – Lay’s

Tlc Worldwide

<div>WE ARE HIRING A BRAND PARTNERSHIPS MANAGER
Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?
If so, you&rsquo;ve probably experienced a TLC Worldwide campaign - without even knowing it.
At TLC, we help the world&rsquo;s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love &ndash; at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.
We&rsquo;ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.
We&rsquo;re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.
Here are a few things that we've got to offer:<ul><li>
Dynamic &amp; collaborative team in a creative environment with exposure to global clients &amp; colleagues - Check out our clients</li><li>
Weekly webinars to support your development through our People Academy</li><li>
Annual TLC Wellness Week and programmes throughout the year</li><li>
TLC Culture Club - including seasonal social events, tasty lunches &amp; more</li><li>
TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave</li><li>
TLC Rise - supporting and empowering women into leadership roles</li><li>
'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits</li><li>
TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme</li></ul>
As our Brand Partnerships Manager, you&rsquo;ll be steering performance, elevating standards and ensuring we deliver outstanding work every time.
What you'll be doing:<ul><li>
Growing our partner network through smart, strategic recruitment</li><li>
Nurturing and retaining our existing brand partners</li><li>
Leading pitches, negotiating commercial deals, and managing contracts</li><li>
Running multiple projects end‑to‑end with excellence and efficiency</li><li>
Driving team performance, resourcing, and a culture of productivity and positivity</li><li>
Championing TLC&rsquo;s global strategy and shaping the product portfolio in your market</li></ul><ul><li>
Spearhead brand partner recruitment and build strong, long‑lasting relationships</li><li>
Secure high‑value commercial deals aligned with global and local strategy</li><li>
Manage projects from inception to delivery, ensuring they run on time and to the highest standards</li><li>
Lead, support, and develop the Brand Partnerships team</li><li>
Optimise profitability through efficient cost management and innovative partnership solutions</li><li>
Stay ahead of market and industry trends, identifying new opportunities for growth</li></ul>
Who we're looking for:<ul><li>
Project management experience</li><li>
A proven track record in brand partnerships, commercial negotiation, and relationship management</li><li>
Strong leadership skills and the ability to inspire and motivate a team</li><li>
Exceptional communication, presentation, and influencing abilities</li><li>
A strategic mindset with a passion for maximising value and spotting new opportunities</li></ul><ul><li>
Highly organised with impeccable attention to detail</li><li>
A natural team motivator with a positive, proactive attitude</li><li>
Approachable, diplomatic, and great at building trust</li><li>
Calm under pressure with excellent time‑management skills</li><li>
Energetic, enthusiastic, and committed to excellence</li></ul>
Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.
At TLC we aim to create a &lsquo;world within the world&rsquo; that is free from prejudice, bias and inequity.
A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.
If you're excited by everything we've told you, then it's time to apply!</div>

Brand Partnerships Manager

TGP International

<div>POSITION OVERVIEW: 
The Marketing Manager is responsible for establishing and leading a world-class marketing function for
Seven Al Hamra Food Hall. The role to oversee all marketing activities , planning and strategy development,
content creation, marketing implementation, social media management, advertising, reporting and analytics.
and promote all F&amp;B brands across the Food Hall.
Reporting to the Food Hall Operations Manager, this role supports both corporate-level Marketing control
and on-site performance, ensuring the Food Hall operates as per the marketing plan, strategy and budget. 
CORE RESPONSIBILITIES: 
 
TGP International &ndash; Arabic Marketing Manager (Saudi-based)
1. Development of Marketing Strategy including:
1. Brand strategy
2. Situational analysis
3. Digital strategy
4. Communications Strategy
5. Media Mix &amp; Buying Plan
6. Marketing budget
7. Work alongside Project Lead/Partner to achieve project objectives
8. Develop annual brand strategies, marketing calendar, quarterly marketing plans and opening launch
plan
9. Plan and execute all marketing activities, including events, activations, and partnerships, media
buying
10. Liaise and manage any third-party suppliers
11. Pre-opening planning and ongoing management for marketing Seven Al Hamra Food Hall to include
all F&amp;B brand partners
12. Activation strategy including event management for openings/campaign launches
13. Oversee social media strategy, approve content calendar and ensure brand consistency across all
channels
14. Oversight of website development and coordination with developer
15. Management of photography and video shoots and creation of briefs
16. Influencer negotiation and management
17. Develop and recommend partnerships/collaboration that are aligned with brands
18. Brand guardian of all customer touchpoints for any client projects
19. Overall responsibility for Seven Al Hamra Food Hall brand channels
20. Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly
reports. 
Requirements 
Qualifications &amp; Experience
1. BS/MS degree in marketing or a related field
2. Fluent in Arabic &amp; English
3. Local market knowledge of Saudi Arabia
4. Previous marketing hospitality experience
5. Proven experience in digital marketing
6. Experience working on B2C brands
7. Minimum 5 years&rsquo; post-qualification experience 
Note: This job description reflects key duties and responsibilities of the position and is
not to be interpreted as exhaustive.</div>

Marketing Manager

Delicious Food Factory (DFF)

<div>
 
 
 Job Title:
 
 Marketing Manager
 
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 Company:
 
 Delicious Food Factory (DFF)
 
 
 
 About the Role
 
 
 
 Delicious Food Factory (DFF) is seeking an experienced and results-driven
 
 Marketing Manager
 
 to lead and scale our marketing function. This is a senior leadership role responsible for driving brand growth, strengthening market presence, and leading all marketing activities across our FMCG brands.
 
 
 The successful candidate will work from our Riyadh operations and will play a critical role in brand development, digital marketing execution, and in-store marketing excellence.
 
 
 
 
 
 Key Responsibilities
 
 <ul>
 <li>
 Lead, manage, and develop the Marketing Department, setting clear strategies, KPIs, and execution plans
 </li>
 <li>
 Own and drive
 
 brand strategy and brand development
 
 across all DFF brands
 </li>
 <li>
 Plan and execute
 
 digital marketing strategies
 
 , including social media, performance marketing, content, influencers, and online campaigns
 </li>
 <li>
 Develop and execute
 
 in-store marketing and trade marketing
 
 initiatives to drive visibility, penetration, and sales performance
 </li>
 <li>
 Collaborate closely with Sales, Production, and Management to align marketing strategies with business objectives
 </li>
 <li>
 Manage marketing budgets, agencies, suppliers, and external partners
 </li>
 <li>
 Analyze market trends, consumer insights, and competitive activity to inform strategy and decision-making
 </li>
 <li>
 Ensure consistent brand identity, messaging, and positioning across all channels
 </li>
 <li>
 Lead product launches, campaigns, and promotional calendars from concept to execution
 </li>
 </ul>
 
 Requirements
 
 <ul>
 <li>
 
 Saudi National (Recommended)
 
 </li>
 <li>
 Minimum
 
 10 years of marketing experience
 
 , preferably within
 
 FMCG
 
 </li>
 <li>
 Proven experience leading and managing a marketing team
 </li>
 <li>
 Strong background in
 
 brand management, digital marketing, and in-store / trade marketing
 
 </li>
 <li>
 Experience working with multiple brands and managing complex portfolios
 </li>
 <li>
 Strong strategic thinking with hands-on execution capability
 </li>
 <li>
 Excellent communication, leadership, and stakeholder management skills
 </li>
 <li>
 Experience working with agencies and managing marketing budgets
 </li>
 <li>
 Based in Riyadh or willing to relocate
 </li>
 </ul>
 
 What We Offer
 
 <ul>
 <li>
 A senior leadership role with high impact and ownership
 </li>
 <li>
 Opportunity to lead and shape multiple FMCG brands at scale
 </li>
 <li>
 Competitive compensation package
 </li>
 <li>
 A dynamic and fast-growing manufacturing environment
 </li>
 </ul>
</div>

Marketing Manager – FMCG | Riyadh

Galadari Saudi Industrial Co.

<div>
 
 
 Marketing Officer - GSIC - Saudi National
 
 
 
 
 
 
 
 About the Position
 
 
 
 Galadari Saudi Industrial Company GSIC is seeking a motivated and experienced
 
 Marketing Officer
 
 to join our team in
 
 Riyadh
 
 . This role is ideal for a
 
 Saudi National
 
 who is passionate about the heavy commercial vehicle industry and understands the trucks market in the Kingdom.
 
 
 We are looking for someone with a strong marketing background and hands on experience within the heavy commercial vehicle trucks sector who can support brand growth and drive market presence.
 
 
 
 
 
 This position will support our Sales Team and the General Manager in Riyadh to ensure our customers are fully aware of our products, campaigns and brand presence. The role will report directly to the Marketing Manager in the UAE and also work closely with the General Manager in Riyadh. Full support will be provided, however the successful candidate must be confident working independently and leading marketing initiatives locally.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 
 &bull; Develop and implement marketing plans to support sales targets and business growth
 
 
 &bull; Manage campaigns across digital and traditional channels
 
 
 &bull; Coordinate product launches promotions and events
 
 
 &bull; Support the sales team with marketing materials and lead generation activities
 
 
 &bull; Conduct market research competitor analysis and customer insights
 
 
 &bull; Manage social media platforms website updates and content creation
 
 
 &bull; Work closely with principals and suppliers on branding and campaign alignment
 
 
 &bull; Monitor marketing budgets and track ROI on campaigns
 
 
 &bull; Organise exhibitions roadshows and industry events
 
 
 
 
 
 
 Essentials:
 
 
 
 
 &bull; You are a KSA National based in Riyadh
 
 
 
 &bull; Proven marketing experience within the heavy commercial vehicle trucks industry
 
 
 &bull; Strong understanding of the Saudi trucks market and customer segments
 
 
 &bull; Bachelor degree in Marketing Business or related field
 
 
 &bull; Valid Saudi driving license
 
 
 &bull; Strong communication and presentation skills
 
 
 &bull; Ability to work independently and manage multiple projects
 
 
 &bull; Commercial mindset with a passion for the automotive and truck industry
 
 
 
 
 
 This is an excellent opportunity to join a growing organisation within the heavy commercial vehicle sector and play a key role in strengthening our brand presence in Saudi Arabia.
 
 
 
 
 
 
 About us
 
 
 
 Galadari Saudi Industrial Company (GSIC) is a subsidiary of Galadari Bothers Group based in the UAE. GSIC was formed in Saudi Arabia in 2021 to cover the market needs of commercial vehicles, heavy duty trucks, and energy backup solutions with presence in Dammam, Riyadh and Tabuk and Neom. GSIC provides wide range of high performance commercial vehicles and heavy duty trucks from the leading global brands.
 
</div>

Marketing Officer - Saudi Nationals

Keeta

<div>
 
 
 Regarding the Company
 
 
 
 
 
 
 Keemart was launched in 2025 as the first step in Meituan's global expansion of its on-demand retail business, bringing self-operated instant retail services to the people of Saudi Arabia. A new country, a new team, and a new business&mdash;tremendous growth potential awaits you!
 
 
 Keemart Groceries offers a wide selection of food and daily necessities for users to choose from, functioning like a supermarket with an extensive SKU range. With just an online order, all your daily essentials can be delivered within 30 minutes. But this is just the beginning. In the future, the Keemart will expand to more countries while maintaining a localized approach, establishing robust supplier and delivery networks in each region. This will ensure that consumers worldwide can enjoy the same service commitment, fulfilling the company's mission of &ldquo;We help people eat better ，live better&rdquo;
 
 
 
 
 
 
 Regarding the role
 
 
 
 
 
 
 This role is responsible for product planning for overseas business, with a focus on the development and category management of private brand (PB) products.
 
 
 
 
 
 
 Duties
 
 
 
 
 
 
 1.Responsible for product planning for overseas business, with a focus on the development and category management of private brand (PB) products.
 
 
 2.Based on local market trends and user behaviors, formulate product strategies and category structures that meet the needs of local consumers.
 
 
 3.Identify business opportunities, optimize product portfolios, and continuously enhance product competitiveness through data analysis and market research.
 
 
 4.Lead the entire process of new product development, including product selection, positioning, packaging, pricing, and market coordination, to enhance the market competitiveness of PB products.
 
 
 5.Work closely with cross-functional teams such as supply chain, procurement, quality control, and operations to ensure the effective implementation of product planning and the achievement of business goals.
 
 
 6.Establish and continuously iterate localized product management methodologies to enhance the professionalism and forward-looking nature of the product planning system.
 
 
 
 
 
 
 Qualification
 
 
 
 
 
 
 Bachelor's degree or above, with at least 5 years of experience in commodity management, product planning or procurement; candidates with experience in developing and managing private brands (PB) will be given priority.
 
 
 
 
 
 
 Required Skills
 
 
 
 
 
 
 1.Strong market insight and data sensitivity; capable of conducting independent market research, retail analysis, and user insight studies.
 
 
 2.Familiar with the retail industry and deeply understand product portfolio strategies in different consumption scenarios; excellent category planning skills.
 
 
 3.Strong project management and cross-functional collaboration capabilities; able to lead product launches from scratch.
 
 
 4.Highly proactive and result-oriented, able to quickly adapt to rapidly changing environments and drive business growth.
 
 
 5.Those with overseas product development or cross-border retail experience are preferred.
 
 
 6.Those proficient in using English as the working language are preferred.
 
 
 
 
 
 
 Priority Skills
 
 
 
 
 
 
 Those with experience in overseas product development or cross-border retail are given priority.
 
 
 
 
 
 
 Salary range and compensation plan
 
 
 
 
 
 
 Offer competitive salary and benefit packages.
 
 
 
 
 
 
 Statement on Equal Opportunities
 
 
 
 
 
 
 We are committed to diversity and inclusiveness, and we welcome applicants from all backgrounds.
 
</div>

Senior Private Label Manager

Confidential

<div>
 
 As a Marketing Specialist, you will support the execution of innovative marketing strategies that elevate our brand presence and drive consumer engagement. You will play a pivotal role in defining and communicating the essence of our brand, ensuring it resonates with our target audience. You will leverage your expertise in market trends, consumer behaviour, and digital platforms and will be collaborating cross-functionally to develop and implement impactful campaigns that not only enhance brand visibility but also contribute to business growth.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 <ul>
 <li>
 Writing briefs and manage third-party agencies;
 </li>
 <li>
 Perform market research for the competitive landscape analysis;
 </li>
 <li>
 Build relationships with vendors, agencies, Real Estate developers and other stakeholders;
 </li>
 <li>
 Develop a brand strategy that fosters brand equity of Bayut;
 </li>
 <li>
 Design and implement marketing campaigns to improve product uptake &amp; brand equity;
 </li>
 <li>
 Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
 </li>
 <li>
 Research and implement new marketing platforms and creative mediums to promote sales;
 </li>
 <li>
 Plan and execute company events;
 </li>
 <li>
 Develop and maintain PR strategies;
 </li>
 <li>
 Manage ATL &amp; BTL budgets to ensure maximum value;
 </li>
 <li>
 Plan, direct and monitor social media strategies and activities;
 </li>
 <li>
 Manage Lead management campaigns to ensure effective sales;
 </li>
 <li>
 Ensure effective use of company assets like OOH, Digital Space, etc;
 </li>
 <li>
 Work closely with departments/ agencies and assist with new product and feature launches;
 </li>
 <li>
 Track &amp; report marketing performance to the top management;
 </li>
 <li>
 Work on special projects given by the management.
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 BS(Hons) degree in Marketing, Business, or a related field required.
 </li>
 <li>
 2 - 4 years preferable of experience in Real Estate.
 </li>
 <li>
 Proficient in using marketing tools and technologies;
 </li>
 <li>
 Fluent understanding and application of company values.
 </li>
 <li>
 Excellent communication and presentation skills;
 </li>
 <li>
 Strong coordination skills.
 </li>
 <li>
 Self-starter with the ability to manage their workload and adjust as needed;
 </li>
 <li>
 Detail-oriented and a can-do and flexible approach;
 </li>
 <li>
 Understands and applies competencies linked to level of expertise.
 </li>
 </ul>
 
 
</div>

Marketing Specialist

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