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brand manager

IPSEN

<div>Dysport Brand Manager will be the central driver for developing and executing the annual strategic and tactical marketing plan to maximize the growth of the Dysport brand in Across the Kingdom.
This role requires independent problem-solving and is the single accountable person for driving brand performance. The role achieves this by creating compelling campaigns, Healthcare Professional (HCP) engagement training programs, and robust digital strategies, ensuring all activities are fully aligned with global strategy and local regulatory requirements.<ul><li>
Strategic Marketing Planning: Develop, implement, and monitor the annual operational plan (AOP) for Dysport, including market analysis, competitive positioning, forecasting, and budgeting.</li><li>
Campaign Execution: Lead the creation and execution of professional marketing materials, digital assets, and integrated multi-channel campaigns for HCPs and Key Opinion Leaders (KOLs).</li><li>
Market Intelligence &amp; Analytics: Continuously track brand performance, analyze data, market trends, and competitor activities, and translate complex data into clear, actionable marketing strategies.</li><li>
KOL and Scientific Engagement: Lead the organization and execution of high-impact training, master classes, and symposia, ensuring excellent customer experience and product education.</li><li>
 Budget Management: Manage the marketing budget for Dysport, ensuring optimal allocation of resources to drive maximum ROI.</li><li>
Cross-Functional Leadership: Serve as the single accountable person for aligning brand strategy across teams.</li><li>
Regulatory Compliance: Ensure all promotional materials and programs comply with local regulations and Ipsen's internal policies.</li><li>
Functional Evolution: Consider forward-thinking responsibilities to support the department's evolution</li></ul></div>

Brand Manager

Chalhoub Group

<div>INSPIRE | EXHILARATE | DELIGHT
For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.
Every step at Chalhoub Group is taken to build a future where luxury dreams become reality &mdash; bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse &mdash; the Group&rsquo;s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.
Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work certification in several markets.
Sustainability is at the core of the Group&rsquo;s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women&rsquo;s Empowerment Principles, and to have pledged to reach Net Zero by 2040. 
What you'll be doing
The Regional Brand Manager plays a pivotal role in leading the strategy, execution, and performance of the CHANEL beauty brand across both retail and distribution channels. This role requires a strong commercial acumen combined with deep marketing expertise to drive brand visibility, market share, and profitability. Acting as the key point of contact between the brand and the market, the Regional Brand Manager ensures brand equity is preserved while delivering excellence in execution across sales, marketing, trade marketing, and merchandising. Your responsibilities will be to:<ul><li>
Analyze sell-out data, monitor KPIs, and provide regular performance updates and business reviews to management</li><li>
Oversee brand performance in the distribution channel, ensuring targets are achieved in terms of sales, profitability, and market share.</li><li>
Identify growth opportunities, competitive insights, and trends to support long-term brand development.</li><li>
Develop and execute the annual marketing calendar, aligning local initiatives with brand strategy and global launches.</li><li>
Lead the planning and implementation of 360&deg; marketing campaigns, ensuring strong visibility and consistent brand image across all touchpoints.</li><li>
Manage trade marketing activities across retail and distribution networks, ensuring effective in-store animations, events, and promotional activations.</li><li>
Oversee all merchandising activities to ensure brand image consistency across all retail environments.</li><li>
Ensure proper implementation of visual merchandising guidelines, PLVs, and campaign materials in boutiques and point-of-sale locations.</li><li>
Coordinate the launch of new campaigns and novelties, ensuring timely delivery and flawless execution across all stores.</li><li>
Conduct regular store visits to assess execution quality and ensure best-in-class brand representation.</li><li>
Own the forecasting process for novelties, ensuring accuracy and alignment with marketing plans.</li><li>
Monitor stock levels and coordinate with supply chain and sales teams to ensure healthy inventory management.</li><li>
Support the sales team in defining and achieving commercial objectives and promotional strategies.</li><li>
Act as the key contact person for the brand, consolidating and sharing updates related to performance, execution, and local market insights.</li><li>
Foster collaboration between internal departments including sales, marketing, training, supply chain, to ensure seamless operations.</li><li>
Work closely with training teams to ensure product knowledge, storytelling, and service excellence are delivered in line with brand standards.</li><li>
Manage the A&amp;P budget efficiently, ensuring optimized ROI on all marketing and promotional activities.</li><li>
Track and analyze marketing spend effectiveness, providing insights and recommendations for future planning.</li></ul>
What you&rsquo;ll need to succeed<ul><li>
Minimum 7&ndash;10 years&rsquo; experience in brand management or marketing within the luxury beauty, cosmetics, or FMCG industry.</li><li>
Proven experience in managing both marketing and sales responsibilities.</li><li>
Strong analytical, organizational, and communication skills.</li><li>
Ability to manage multiple stakeholders and projects simultaneously.</li><li>
Excellent command of English &amp; Arabic. French is an advantage.</li><li>
Passion for luxury, beauty, and consumer experience.</li><li>
Strategic thinking with operational excellence.</li><li>
Strong leadership and cross-functional collaboration.</li><li>
High attention to detail and brand aesthetics.</li><li>
Results-oriented with a data-driven mindset.</li><li>
Adaptability and agility in a dynamic market environment.</li></ul>
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.</div>

Regional Brand Manager - Chanel

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 
 LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 
 
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 
 
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 
 
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 
 
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 
 
 Job Overview:
 
 
 <ul>
 <li>
 Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
 </li>
 <li>
 Execute brand strategy through rigorous planning and monitoring of marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Execute transformation of Doritos including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
 </li>
 <li>
 Work closely with the Brand Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
 </li>
 <li>
 Lead cross-functional projects for Doritos, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
 </li>
 <li>
 Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
 </li>
 <li>
 Actively track financial performance of the brand and highlight risks/ gaps to the leadership
 </li>
 <li>
 Conduct robust cost benefit analysis for each initiative under Doritos to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
 </li>
 <li>
 Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
 </li>
 <li>
 Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
 </li>
 <li>
 Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
 </li>
 <li>
 Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
 </li>
 <li>
 Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
 </li>
 <li>
 Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
 </li>
 <li>
 Identify &amp; work closely with &ldquo;gaming&rdquo; platform partners to enhance equity; Extensively work with agencies to identify &amp; onboard relevant brand ambassadors
 </li>
 <li>
 Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
 </li>
 <li>
 Lead on ground analysis of consumer behaviour, market trends &amp; competitor activity to identify potential growth opportunities
 </li>
 <li>
 Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavour range revamp initiatives in collaboration with insights, research and production teams
 </li>
 <li>
 Align field operations to marketing calendar &amp; provide support
 </li>
 <li>
 Monitor &amp; report on industry / category best practices - through competitor benchmarking
 </li>
 <li>
 Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavours &amp; innovations; collaborate &amp; support them throughout execution
 </li>
 <li>
 Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Experience/Education
 
 
 
 <ul>
 <li>
 Graduate/Post-graduate from premiere institutes preferably related to Business
 </li>
 <li>
 3-5 years of experience
 </li>
 <li>
 Prior FMCG brand marketing experience
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Brand building &amp; activations
 </li>
 <li>
 Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
 </li>
 <li>
 Managed BTL activities like pack design, PR, digital &amp; shopper
 
 
 </li>
 </ul>
 
 Stakeholder management
 
 
 
 <ul>
 <li>
 Strong cross-functional collaborator
 </li>
 <li>
 Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
 </li>
 <li>
 Strong project management skills and ability to drive multiple projects through business stage-gate process
 </li>
 <li>
 Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Drove strategic direction in creation of extensive &amp; detailed brand plans
 </li>
 <li>
 Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
 </li>
 <li>
 Involved in selection of appropriate media agencies to drive marketing agenda
 </li>
 </ul>
</div>

Assistant Brand Manager – Doritos

<div>Overview:
<div>
We Are PepsiCo</div><div> 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><div> 
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><div> 
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><div> 
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><div> 
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div> 
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul> 
Responsibilities:
<ul><li>Execute transformation of Doritos including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Brand Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Doritos, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Doritos to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Identify &amp; work closely with &ldquo;gaming&rdquo; platform partners to enhance equity; Extensively work with agencies to identify &amp; onboard relevant brand ambassadors</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behaviour, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavour range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavours &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div>
Experience/Education</div><ul><li>
Graduate/Post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div>
Competencies</div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div>
Stakeholder management</div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate media agencies to drive marketing agenda</li></ul></div>

<div>
 
 Overview
 
 
 
 As part of PepsiCo&rsquo;s vision of becoming faster, stronger and better across all markets, this role will be leading the faster pillar across key markets while being consumer centric leading on the category agenda for markets, managing different stakeholders (Internal and External)
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Support in developing and deploy of category/brand plans through using the material received from global/regional teams as well as developing local content in a way that maximizes local consumer &amp; shopper preference.
 </li>
 <li>
 Maintain and keep up-to-date business procedures and test scripts; execute control activities as designed and update the process owner with any change in the process. Complete Quarterly self-testing by prescribed deadlines and remediate ineffective controls by the date agreed with process owner and the Internal Control team
 </li>
 <li>
 Support in the development of the marketing calendar by quarter leveraging global and regional initiatives consistent with brand strategy, and AOP objectives.
 </li>
 <li>
 Support in Jointly develop &amp; executing brand&rsquo;s packaging, promotional, sponsorship programs development consistent with the brand marketing calendar, quarterly initiatives plan.
 </li>
 <li>
 Responsible for Campaign Development of local market-wide 360-consumer campaigns from insights to ideation to development to launch and execution (media-to-shelf) for the assigned category.
 </li>
 <li>
 Ensure programs execution with high execution standards.
 </li>
 <li>
 Own Sponsorships &amp; Events execution in partnerships with our bottlers.
 </li>
 <li>
 Close monitoring &amp; management of Marketing budget &ldquo;A&amp;M&rdquo; in line with control procedures.
 </li>
 <li>
 Support in leading development and deployment of market specific communication.
 </li>
 <li>
 Responsible for leading the selection and commissioning of relevant influencers / digital contents / creative agencies for the local market-specific campaigns to support the assigned category.
 </li>
 <li>
 Support in launching new innovations in market in partnership with bottlers.
 </li>
 <li>
 Keep track of brand commercial performance (Sales, Market share, etc.) on monthly basis
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 University Degree- BA
 </li>
 <li>
 Minimum of 1-2 years of relevant experience
 </li>
 <li>
 Ability to communicate clearly, read and write effectively in English &amp; Arabic
 </li>
 <li>
 Leadership Skills, able to lead conversation with bottlers and senior management .
 </li>
 <li>
 MultiTasker: Able to handle several campaigns and activites launching across different markets at the same time
 </li>
 <li>
 Must be Agile and could work under stress.
 </li>
 <li>
 Strong Communication Skills
 </li>
 <li>
 Dealing with Ambiguity
 </li>
 </ul>
</div>

Assistant Brand Manager – KSA

DOLCE&GABBANA

<div>
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 Reports To:
 
 Regional Office &ndash; Dubai
 
 
 
 Company:
 
 Dolce &amp; Gabbana Beauty &ndash; Middle East
 
 
 
 
 
 
 About the Brand
 
 
 
 Dolce &amp; Gabbana, a leader in the world of luxury fashion, for its in-house Beauty Division has an exceptional career opportunity available for a
 
 Brand Manager
 
 based in
 
 KSA
 
 
 
 
 
 
 
 Role Purpose
 
 
 
 The Brand Manager will act as the brand&rsquo;s on-the-ground representative in Saudi Arabia, managing day-to-day collaboration with the local distributor to ensure flawless brand execution, retail visibility, market development, and commercial oversight. While this role does not hold authority to negotiate commercial terms with the local distributor in KSA, it works closely with the Dubai regional team to align local activities with the broader regional strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand Strategy Implementation &amp; Market Presence
 
 
 <ul>
 <li>
 Ensure the brand strategy, as defined by the Dubai regional office, is fully and consistently executed across the Saudi market
 </li>
 <li>
 Monitor and enforce adherence to all brand guidelines in retail stores to maintain and elevate brand image
 </li>
 <li>
 Conduct regular market visits, store audits, and field inspections to assess brand presentation, merchandising, and customer experience
 </li>
 <li>
 Verify that the distributor has appointed the right sales personnel in appropriate locations, ensuring they are trained and aligned with the brand&rsquo;s values and objectives
 </li>
 </ul>
 
 
 
 
 
 Commercial Oversight
 
 
 <ul>
 <li>
 Ensure the distributor develops accurate product forecasts aligned with market demand and regional plans
 </li>
 <li>
 Monitor and validate distributor stock levels to maintain optimal inventory without overstocking or shortages
 </li>
 <li>
 Closely track sell-out performance in key retail doors and provide actionable feedback to the distributor and regional team
 </li>
 <li>
 Support the Dubai team by providing timely data and insights on commercial performance to facilitate informed decision-making
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Marketing Activities Execution
 
 
 <ul>
 <li>
 Coordinate with the distributor and regional marketing team to deliver engaging customer experiences and flawless execution of all local marketing initiatives including mall podiums, in-store animations, product launches, and events that reflect the brand&rsquo;s luxury positioning
 </li>
 <li>
 Monitor the effectiveness and compliance of local marketing campaigns and report on outcomes and areas for improvement
 </li>
 </ul>
 
 
 
 
 
 Sales Team Training &amp; Development
 
 
 <ul>
 <li>
 Oversee the local training team (dotted line to Dubai training team) and development of the distributor&rsquo;s dedicated sales team to guarantee deep product knowledge and exceptional customer service
 </li>
 <li>
 Collaborate with the regional training team to design and implement ongoing training programs and workshops
 </li>
 <li>
 Monitor the effectiveness of training initiatives and provide feedback to improve sales force performance
 </li>
 </ul>
 
 
 
 
 
 Reporting &amp; Feedback
 
 
 <ul>
 <li>
 Deliver comprehensive reports on brand implementation, market conditions, retail execution, sales team performance, marketing activities, and commercial KPIs to the Dubai office
 </li>
 <li>
 Build a detailed monthly competition insights report for the Dubai team, analyzing competitor activities and local market trends
 </li>
 <li>
 Recommend improvement actions based on local trends and competitor analysis to enhance brand performance and market positioning
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s degree preferred in Business, Marketing, or a related discipline
 </li>
 <li>
 Minimum of 5 years&rsquo; relevant experience in the beauty industry, ideally within luxury or premium brands
 </li>
 <li>
 Full professional fluency in both English and Arabic is mandatory
 </li>
 <li>
 Strong knowledge of the Saudi Arabian retail and beauty market
 </li>
 <li>
 Strong interpersonal and communication skills, able to effectively bridge local and regional teams
 </li>
 <li>
 Detail-oriented and highly organized, with excellent problem-solving abilities
 </li>
 <li>
 Collaborative and proactive mindset with a strong sense of ownership, even without direct commercial authority
 </li>
 <li>
 Proven experience managing distributor relationships or retail operations without direct commercial authority
 </li>
 <li>
 Based in Riyadh with willingness to travel locally and regionally
 </li>
 <li>
 Passionate about luxury beauty brands and delivering exceptional customer experiences
 </li>
 </ul>
 
 
</div>

Brand Manager | DG Beauty

<div>Overview:
<div>
We Are PepsiCo</div><div> 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️ and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.</div><div> 
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.</div><div> 
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.</div><div> 
&ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;</div><div> 
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/</div><div></div><div> 
Job Overview:</div><ul><li>
Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand</li><li>
Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition</li></ul> 
Responsibilities:
<ul><li>Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management</li><li>
Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization</li><li>
Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization</li><li>
Perform regular follow-ups with distributors to track sales progress &amp; flag gaps</li><li>
Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership</li><li>
Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive</li><li>
Support in insight development, performance tracking and identifying opportunities for growth of the portfolio</li><li>
Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting</li><li>
Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget</li><li>
Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)</li><li>
Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards</li><li>
Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans</li><li>
Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities</li><li>
Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities</li><li>
Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams</li><li>
Align field operations to marketing calendar &amp; provide support</li><li>
Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking</li><li>
Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution</li><li>
Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda</li></ul>
Qualifications:
<div>
Experience/Education</div><ul><li>
Graduate/post-graduate from premiere institutes preferably related to Business</li><li>
3-5 years of experience</li><li>
Prior FMCG brand marketing experience</li></ul><div>
Competencies</div><ul><li>
Brand building &amp; activations</li><li>
Led new brand/sub-brand launch hands-on</li><li>
Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars</li><li>
Managed BTL activities like pack design, PR, digital &amp; shopper</li></ul><div>
Stakeholder management</div><ul><li>
Strong cross-functional collaborator</li><li>
Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management</li><li>
Strong project management skills and ability to drive multiple projects through business stage-gate process</li><li>
Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on</li><li>
Drove strategic direction in creation of extensive &amp; detailed brand plans</li><li>
Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper</li><li>
Involved in selection of appropriate creative agencies to drive marketing agenda</li></ul></div>

Assistant Brand Manager – Lay’s

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Assistant Brand Manager – Lay’s