brand manager

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 
 LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 
 
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 
 
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 
 
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 
 
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 
 
 Job Overview:
 
 
 <ul>
 <li>
 Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
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 Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
 
 
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 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
 </li>
 <li>
 Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
 </li>
 <li>
 Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
 </li>
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 Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
 </li>
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 Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
 </li>
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 Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
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 Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
 </li>
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 Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
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 Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
 </li>
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 Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
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 Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
 </li>
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 Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
 </li>
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 Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
 </li>
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 Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
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 Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
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 Align field operations to marketing calendar &amp; provide support
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 Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
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 <li>
 Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
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 Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
 
 
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 </ul>
 
 Qualifications
 
 
 
 
 Experience/Education
 
 
 
 <ul>
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 Graduate/post-graduate from premiere institutes preferably related to Business
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 3-5 years of experience
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 Prior FMCG brand marketing experience
 
 
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 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Brand building &amp; activations
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 Led new brand/sub-brand launch hands-on
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 Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
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 Managed BTL activities like pack design, PR, digital &amp; shopper
 
 
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 Stakeholder management
 
 
 
 <ul>
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 Strong cross-functional collaborator
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 Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
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 Strong project management skills and ability to drive multiple projects through business stage-gate process
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 Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
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 Drove strategic direction in creation of extensive &amp; detailed brand plans
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 Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
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 Involved in selection of appropriate creative agencies to drive marketing agenda
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 </ul>
</div>

Brand Manager – Lay’s

Almarai - المراعي

<div>
 
 
 Product Manager | Riyadh
 
 
 
 
 
 
 
 The Company
 
 
 
 Founded in 1977, Almarai Company is the world&rsquo;s largest vertically integrated dairy company and the largest food and beverage manufacturing and distribution company in MENA. Headquartered in Riyadh, Almarai Company is ranked as the number one FMCG Brand in the MENA region and the market leader in all its categories across GCC, Egypt, and Jordan.Over five decades of sustainable growth, Almarai has consistently provided nutritious and healthy products to consumers of all ages, driven by its core principle: &ldquo;Quality you can trust.&rdquo; Almarai has expanded its product range to include, in addition to dairy products, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, under more than 20 brands such as Almarai, L&rsquo;usine, 7DAYS, ALYOUM, Nuralac, Farm&rsquo;s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, Bakemart, and others.Almarai currently employs over 43,000 Quality Makers, across the GCC, Egypt &amp; Jordan. In 2025, Almarai reported net income of SAR 2.4 billion on sales of SAR 22 billion.
 
 
 
 
 
 
 
 
 
 The Role / Opportunity
 
 
 
 To maintain brand integrity across all company marketing initiatives and communications, and may manage a portfolio of products., specifically in delivering consistency across all marketing initiatives and support with analysis and planning, marketing plan development and communications internally &amp; externally.
 
 
 
 
 
 
 
 
 The candidate must meet the following criteria to be shortlisted:
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree with marketing specialization.
 </li>
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 5 years of Product &amp; Brand-focused experience with a reputable FMCG company in the Middle East.
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 Deep understanding of brand/product management, trade activations/execution, research methods/tools.
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 A proven track record in building brands and launching new products.
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 Strong people and stakeholder management capabilities.
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 Advanced in Excel &amp; analysis.
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 Advanced in presentation skills.
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 Fluent in English.
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 </ul>
 
 
 
 
 
 
 
 Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.
 
</div>

Product Manager

<div>
 
 
 Position Overview
 
 
 
 Our client is hiring a Marketing Manager (Acquisition &amp; Brand) to build awareness, credibility, and demand in Saudi Arabia. This role focuses on making sure the brand shows up in the right external channels, partnerships, and cultural moments&mdash;driving qualified traffic to the website through locally relevant storytelling and best-in-class execution across paid, earned, and owned media.
 
 
 
 
 
 
 Benefits to the Applicant
 
 
 
 In this role, you&rsquo;ll have real ownership and visibility&mdash;leading the external narrative and shaping how the market understands a regulated, emerging category.
 
 
 
 
 
 You&rsquo;ll be focused across 2&ndash;3 core areas:
 
 <ul>
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 External demand generation across paid/earned/owned channels
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 Brand storytelling, PR &amp; influencer strategy tailored to Saudi audiences
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 Channel strategy &amp; partnerships that build credibility and trust
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 You&rsquo;ll also get the chance to lead high-impact launches, activations, and collaborations working closely with agencies, media partners, influencers, and internal stakeholders to strengthen market presence and momentum.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Own external demand generation across paid, earned, and owned channels to drive awareness and qualified website traffic
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 Plan and execute campaigns with advertising/creative agencies, ensuring messaging is locally relevant, compliant, and on-brand
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 Lead PR, media relations, and influencer collaborations in Saudi Arabia
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 Drive brand activations, launches, events, and partnerships to build category credibility and education
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 Identify and evaluate the most effective channels to reach Saudi consumers; continuously test and refine performance
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 Partner with the E-commerce team to ensure campaign intent and positioning is reflected correctly on the website
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 Collaborate with legal/regulatory stakeholders to ensure compliant external marketing
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 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Marketing / Communications / PR / Brand experience within Saudi Arabia
 </li>
 <li>
 Native Arabic with strong English (including Arabic copywriting/storytelling)
 </li>
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 Proven experience working with agencies and external partners
 </li>
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 Strong understanding of digital marketing channels and consumer behavior
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 Comfortable operating in regulated categories and building trust in emerging spaces
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 </ul>
 
 
 
 
 
 What success looks like
 
 
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 Strong brand awareness and credibility in-market
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 Visibility in the right channels and cultural moments
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 Improving traffic quality over time
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 The market understands the category and trusts the brand Marketing Manager
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 </ul>
 
 
</div>

Marketing Manager - Arabic speaker

Golf Saudi

<div>
 
 
 Job Summary:
 
 
 
 Manage Marketing activities and projects, ensuring high-quality execution, stakeholder coordination, and timely reporting in line with Golf Saudi standards.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Conduct market research and benchmarking to identify best practices, competitive positioning, and insights to inform marketing strategies
 </li>
 <li>
 Develop marketing strategies, roadmaps, budgets, and guidelines, overseeing implementation across digital, print, and social media campaigns
 </li>
 <li>
 Maintain and enforce Golf Saudi&rsquo;s brand identity by developing and monitoring brand guidelines, ensuring consistency across marketing efforts
 </li>
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 Plan and execute advertising and marketing campaigns, managing relationships with internal teams and external agencies to ensure high-quality outcomes
 </li>
 <li>
 Develop and implement activation programs and community initiatives to promote engagement and align with Golf Saudi&rsquo;s CSR objectives
 </li>
 <li>
 Oversee media buying operations to optimize campaign reach and effectiveness, ensuring strategic alignment with marketing goals
 </li>
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 Track and analyze marketing performance measures, including campaign results, and provide actionable insights through reporting
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 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 
 
 Educational Background:
 
 
 
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field.
 
 
 
 Experience:
 
 
 
 +6 years of experience in marketing, brand management, or campaign execution, including managing projects, vendors, and cross-functional stakeholders.
 
 
 
 Technical Skills:
 
 
 
 Marketing strategy and campaign planning, Brand guidelines governance, Agency and vendor coordination, Media buying coordination, Budget oversight and planning, Team/partner management, Campaign reporting and analytics
 
 
 
 Soft Skills:
 
 
 <ul>
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 People management, planning and prioritization, stakeholder management, communication, problem-solving, attention to detail.
 </li>
 </ul>
 
 
 
</div>

Senior Marketing Manager

AstraZeneca

<div>Franchise Head &ndash; Oncology
Do you have expertise in, and passion for sales and marketing management in pharma, would you like to apply your expertise to impact the Oncology patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you! 
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world&rsquo;s most serious diseases. But we&rsquo;re more than one of the world&rsquo;s leading pharmaceutical companies.
Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces. 
 
SITE DESCRIPTION
AstraZeneca is experiencing a significant transformation in the Kingdom of Saudi Arabia, driven by a commitment to advancing healthcare, innovation, and sustainable growth. Building on our global legacy, AZ KSA is rapidly evolving its operations to better serve patients, collaborate with healthcare stakeholders, and contribute to the ambitious goals outlined in the Saudi Vision 2030. We are investing in talent, digital solutions, and new ways of working; all designed to enhance our impact on patient outcomes and reinforce our leadership in therapeutic areas. This dynamic environment calls for visionary, agile professionals who thrive in change and are motivated to help shape the future of healthcare in KSA.
What you&rsquo;ll do<ul><li>
Responsible for marketing &amp; sales of the specified disease area to support company objectives.</li><li>
Develop and implement strategies to transform and shape the treatment of diseases in the specified therapy area.</li><li>
Lead a team of sales and marketing managers to assure the brand business objectives attainment &amp; to identify opportunities/issues and performance for the brand.</li><li>
Lead the commercial strategy for the specified products at AstraZeneca Saudi Arabia</li><li>
Define brand priorities through the implementation of cross functional brand plan process, considering company alliance &amp; SOP.</li><li>
Lead cross functionally to ensure the effective workflow that match with the market nature, dynamics, focusing on market access opportunities.</li><li>
Guarantee an effective product communication, promotional supports and implementation of marketing plan to reach sales objectives / margins / Profits.</li><li>
Assure the market analysis (scenarios, trend, competitors, etc.) and monitoring the quantitative and qualitative product perception.</li><li>
Drive innovation / digitalization in the business, finding and implementing innovative approaches across marketing channels.</li><li>
Maintain and develop the relationship with KOLs / HCOs while aligning with Global / International projects &amp; guidance.</li></ul>
Essential for the role
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be.
Essential Capabilities:<ul><li>
Business Insights &amp; Customer Focus.
</li><li>Managing complexity and decision quality.
</li><li>Cultivating innovation&amp; Strategic mindset.
</li><li>Managing resources, execution&amp; focusing on performance through setting accountabilities and influence.
</li><li>Building collaborative relationships.
</li><li>Optimizing diverse talent and recognizing the value of different perspectives and cultures.
</li><li>Influencing people through effective communication, driving engagement, vision and purpose.
</li><li>Digital experience is required.</li><li>
Overseeing Brand Lifecycle &amp; Omnichannel Engagement.</li><li>
Cross-Market Portfolio Expansion &amp; Growth Planning.</li><li>
Intuitive Strategic Thinking &amp; Innovation in Brand Leadership.</li></ul>
Applicants should possess the following qualifications to go through initial screening:<ul><li>
People management /leadership skills.
</li><li>Minimum of 2-3 years&rsquo; experience as Franchise manager in a multinational pharmaceutical company.
</li><li>Experience in both sales and marketing for oncology \ specialty.
</li><li>At least two years of experience in Oncology.
</li><li>Launch experience is a must.
</li><li>Pharmacy, veterinary, Dental or medical background is a must.
</li><li>MBA degree is an asset.
</li></ul>Why AstraZeneca?
At AstraZeneca we&rsquo;re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There&rsquo;s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We&rsquo;re on an exciting journey to pioneer the future of healthcare. 
So, what&rsquo;s next?
<ul><li>Are you already imagining yourself joining our team? Good, because we can&rsquo;t wait to hear from you.</li><li>
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it&rsquo;s yours.</li></ul>
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram</div>

Franchise Head - OBU

SHEIN

<div>
 
 
 Position:
 
 Business Development Manager (Beauty)/Senior Manager
 
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 
 
 
 ABOUT SHEIN
 
 
 
 SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.
 
 
 
 
 
 To learn more about SHEIN, visit www.sheingroup.com.
 
 
 
 
 
 
 Summary of Role
 
 
 
 This role focuses on deeply engaging with the core Middle East beauty market to drive business success and regional growth. The ideal candidate will have a strong understanding of the local beauty industry, coupled with established networks and relationships with beauty merchants in the region, enabling them to identify and capture market opportunities. A key aspect of the role includes delivering on clear performance targets, with well-defined incentives tied to achievements. Additionally, the position offers significant career growth potential, fully aligned with the company&rsquo;s strategic expansion goals in the region.
 
 
 
 
 
 
 Job Responsibilities
 
 
 <ul>
 <li>
 Merchant Resource Development &amp; Maintenance: Proactively identify beauty brand owners and distributors in Saudi Arabia and the UAE, build long-term cooperative relationships, and expand the regional cooperative merchant database.
 </li>
 <li>
 End-to-End Business Cooperation Execution: Independently manage requirement communication, proposal development, negotiation, contract signing, and coordinate with the operation teams to ensure the implementation of cooperation terms and achieve cooperation goals.
 </li>
 <li>
 Performance Achievement &amp; Optimization: Undertake performance indicators such as the number of cooperative merchants and GMV, track data, analyze bottlenecks, and drive strategy optimization to meet targets.
 </li>
 <li>
 Market Information Feedback: Monitor local beauty consumption trends, competitor strategies, and policy changes, produce analysis reports to support the company&rsquo;s strategy adjustment.
 </li>
 </ul>
 
 
 Job Requirements
 
 
 
 
 Resources &amp; Experience:
 
 
 <ul>
 <li>
 Possess local beauty brand merchant resources in Saudi Arabia / the UAE; candidates with established cooperative channels are preferred.
 </li>
 <li>
 Candidates with business development or operational experience in the beauty category on leading e-commerce platforms will be strongly preferred.
 </li>
 </ul>
 
 
 Language Proficiency:
 
 
 <ul>
 <li>
 Fluent in English&amp;Arabic, capable of independent communication as the working language.
 </li>
 </ul>
 
 
 Competencies:
 
 
 <ul>
 <li>
 Strong business negotiation and resource integration skills, able to work under performance pressure.
 </li>
 <li>
 Keen understanding of Middle East beauty market trends and consumer preferences.
 </li>
 </ul>
 
 
 
 
 
 SHEIN is an equal opportunity employer committed to a diverse workplace
 
 
 
 
 environment.
 
 
 
 
</div>

Business Development, Beauty Manager/Senior Manager, KSA - Global Brands Operations

Rgheeb

<div>Rgheeb is in search of a creative and analytical Trade Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing trade marketing strategies that enhance brand visibility and drive sales across various retail channels. You will collaborate closely with the sales, marketing, and product development teams to ensure that our products are effectively positioned in the market and resonate with our target audience. The ideal candidate will have a solid background in trade marketing, strong analytical skills, and a passion for innovative marketing solutions. If you are ready to make a significant impact on our brand&rsquo;s success, we would love to hear from you!
Responsibilities<ul><li><ul><li>
Develop annual and quarterly promotional plans in alignment with Sales objectives.</li><li>
Design and execute trade promotions (discounts, bundles, seasonal campaigns).</li><li>
Enhance in-store visibility through POS materials and merchandising initiatives.</li><li>
Analyze promotional performance and measure return on investment (ROI).</li><li>
Support the Sales team with tools, programs, and initiatives to achieve targets.</li><li>
Coordinate with Supply Chain to ensure product availability during campaigns.</li><li>
Monitor competitor activities and market trends.</li><li>
Prepare regular performance reports on trade marketing activities and sales impact.</li></ul></li></ul> 

Requirements 
<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>
8 to 10 years of experience in Trade Marketing in the FMCG industry.</li><li>
Strong understanding of Traditional Trade and/or Modern Trade channels.</li><li>
Experience in promotional planning and performance analysis.</li><li>
Strong analytical skills and proficiency in Excel.</li></ul></div>

Trade Marketing Manager (FMCG)

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