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brand manager

IPSEN

<div>Dysport Brand Manager will be the central driver for developing and executing the annual strategic and tactical marketing plan to maximize the growth of the Dysport brand in Across the Kingdom.
This role requires independent problem-solving and is the single accountable person for driving brand performance. The role achieves this by creating compelling campaigns, Healthcare Professional (HCP) engagement training programs, and robust digital strategies, ensuring all activities are fully aligned with global strategy and local regulatory requirements.<ul><li>
Strategic Marketing Planning: Develop, implement, and monitor the annual operational plan (AOP) for Dysport, including market analysis, competitive positioning, forecasting, and budgeting.</li><li>
Campaign Execution: Lead the creation and execution of professional marketing materials, digital assets, and integrated multi-channel campaigns for HCPs and Key Opinion Leaders (KOLs).</li><li>
Market Intelligence &amp; Analytics: Continuously track brand performance, analyze data, market trends, and competitor activities, and translate complex data into clear, actionable marketing strategies.</li><li>
KOL and Scientific Engagement: Lead the organization and execution of high-impact training, master classes, and symposia, ensuring excellent customer experience and product education.</li><li>
 Budget Management: Manage the marketing budget for Dysport, ensuring optimal allocation of resources to drive maximum ROI.</li><li>
Cross-Functional Leadership: Serve as the single accountable person for aligning brand strategy across teams.</li><li>
Regulatory Compliance: Ensure all promotional materials and programs comply with local regulations and Ipsen's internal policies.</li><li>
Functional Evolution: Consider forward-thinking responsibilities to support the department's evolution</li></ul></div>

Brand Manager

PepsiCo

<div>
 
 Overview
 
 
 
 As part of PepsiCo&rsquo;s vision of becoming faster, stronger and better across all markets, this role will be leading the faster pillar across key markets while being consumer centric leading on the category agenda for markets, managing different stakeholders (Internal and External)
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Support in developing and deploy of category/brand plans through using the material received from global/regional teams as well as developing local content in a way that maximizes local consumer &amp; shopper preference.
 </li>
 <li>
 Maintain and keep up-to-date business procedures and test scripts; execute control activities as designed and update the process owner with any change in the process. Complete Quarterly self-testing by prescribed deadlines and remediate ineffective controls by the date agreed with process owner and the Internal Control team
 </li>
 <li>
 Support in the development of the marketing calendar by quarter leveraging global and regional initiatives consistent with brand strategy, and AOP objectives.
 </li>
 <li>
 Support in Jointly develop &amp; executing brand&rsquo;s packaging, promotional, sponsorship programs development consistent with the brand marketing calendar, quarterly initiatives plan.
 </li>
 <li>
 Responsible for Campaign Development of local market-wide 360-consumer campaigns from insights to ideation to development to launch and execution (media-to-shelf) for the assigned category.
 </li>
 <li>
 Ensure programs execution with high execution standards.
 </li>
 <li>
 Own Sponsorships &amp; Events execution in partnerships with our bottlers.
 </li>
 <li>
 Close monitoring &amp; management of Marketing budget &ldquo;A&amp;M&rdquo; in line with control procedures.
 </li>
 <li>
 Support in leading development and deployment of market specific communication.
 </li>
 <li>
 Responsible for leading the selection and commissioning of relevant influencers / digital contents / creative agencies for the local market-specific campaigns to support the assigned category.
 </li>
 <li>
 Support in launching new innovations in market in partnership with bottlers.
 </li>
 <li>
 Keep track of brand commercial performance (Sales, Market share, etc.) on monthly basis
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 University Degree- BA
 </li>
 <li>
 Minimum of 1-2 years of relevant experience
 </li>
 <li>
 Ability to communicate clearly, read and write effectively in English &amp; Arabic
 </li>
 <li>
 Leadership Skills, able to lead conversation with bottlers and senior management .
 </li>
 <li>
 MultiTasker: Able to handle several campaigns and activites launching across different markets at the same time
 </li>
 <li>
 Must be Agile and could work under stress.
 </li>
 <li>
 Strong Communication Skills
 </li>
 <li>
 Dealing with Ambiguity
 </li>
 </ul>
</div>

Assistant Brand Manager – KSA

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 
 LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 
 
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 
 
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 
 
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 
 
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 
 
 Job Overview:
 
 
 <ul>
 <li>
 Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
 </li>
 <li>
 Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
 </li>
 <li>
 Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
 </li>
 <li>
 Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
 </li>
 <li>
 Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
 </li>
 <li>
 Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
 </li>
 <li>
 Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
 </li>
 <li>
 Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
 </li>
 <li>
 Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
 </li>
 <li>
 Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
 </li>
 <li>
 Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
 </li>
 <li>
 Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
 </li>
 <li>
 Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
 </li>
 <li>
 Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
 </li>
 <li>
 Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
 </li>
 <li>
 Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
 </li>
 <li>
 Align field operations to marketing calendar &amp; provide support
 </li>
 <li>
 Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
 </li>
 <li>
 Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
 </li>
 <li>
 Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Experience/Education
 
 
 
 <ul>
 <li>
 Graduate/post-graduate from premiere institutes preferably related to Business
 </li>
 <li>
 3-5 years of experience
 </li>
 <li>
 Prior FMCG brand marketing experience
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Brand building &amp; activations
 </li>
 <li>
 Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
 </li>
 <li>
 Managed BTL activities like pack design, PR, digital &amp; shopper
 
 
 </li>
 </ul>
 
 Stakeholder management
 
 
 
 <ul>
 <li>
 Strong cross-functional collaborator
 </li>
 <li>
 Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
 </li>
 <li>
 Strong project management skills and ability to drive multiple projects through business stage-gate process
 </li>
 <li>
 Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Drove strategic direction in creation of extensive &amp; detailed brand plans
 </li>
 <li>
 Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
 </li>
 <li>
 Involved in selection of appropriate creative agencies to drive marketing agenda
 </li>
 </ul>
</div>

Assistant Brand Manager – Lay’s

saudiworld

As Marketing &amp;Sales Manager, you will lead integrated marketing strategies for multiple business units, including Real Estate, F&amp;B, and other commercial operations.*Responsibilities* -Develop and execute marketing strategies tailored to each business division. -Manage brand positioning, digital marketing, and communication campaigns. -Support new project launches, feasibility studies, and go‑to‑market plans. -Collaborate with Real Estate, F&amp;B, Operations, Finance, and HR teams to ensure unified commercial direction. -Track KPIs, analyze performance, and prepare reports for senior leadership. -Manage marketing budgets and ensure cost‑effective execution. *Qualifications* - Bachelor&rsquo;s degree in Marketing, Business, or related field -Have 7&ndash;12 years of experience in marketing and sales, ideally within diversified groups. Strong exposure to Real Estate and/or F&amp;B sectors. -Excellent communication and presentation skills in Arabic and English. -Experience with CRM tools, digital marketing platforms, and brand management. -Strong project‑management skills.To apply:Recruitment@daamaljazira.comJob Type: Full-timeApplication Question(s):<ul><li>Do you have experience in Creating Marketing Plans?</li><li>Do you live in Riyadh?</li><li>How many years of experience do you have?</li></ul>

Marketing & Sales Manager ( Riyadh)

Bayut KSA - بيوت السعودية

<div>
 
 Bayut is the number one property portal in the Kingdom, connecting millions of users across the country. We are committed to delivering the best online search experience. As part of Dubizzle Group, Bayut is alongside some of the strongest classifieds brands in the market. With a collective strength of 10 brands, we have more than 200 million monthly users that trust in our dedication to providing them with the best platform for their needs.
 
 
 As a Marketing Specialist, you will support the execution of innovative marketing strategies that elevate our brand presence and drive consumer engagement. You will play a pivotal role in defining and communicating the essence of our brand, ensuring it resonates with our target audience. You will leverage your expertise in market trends, consumer behaviour, and digital platforms and will be collaborating cross-functionally to develop and implement impactful campaigns that not only enhance brand visibility but also contribute to business growth.
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 <ul>
 <li>
 Writing briefs and manage third-party agencies;
 </li>
 <li>
 Perform market research for the competitive landscape analysis;
 </li>
 <li>
 Build relationships with vendors, agencies, Real Estate developers and other stakeholders;
 </li>
 <li>
 Develop a brand strategy that fosters brand equity of Bayut;
 </li>
 <li>
 Design and implement marketing campaigns to improve product uptake &amp; brand equity;
 </li>
 <li>
 Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising and promotion programs;
 </li>
 <li>
 Research and implement new marketing platforms and creative mediums to promote sales;
 </li>
 <li>
 Plan and execute company events;
 </li>
 <li>
 Develop and maintain PR strategies;
 </li>
 <li>
 Manage ATL &amp; BTL budgets to ensure maximum value;
 </li>
 <li>
 Plan, direct and monitor social media strategies and activities;
 </li>
 <li>
 Manage Lead management campaigns to ensure effective sales;
 </li>
 <li>
 Ensure effective use of company assets like OOH, Digital Space, etc;
 </li>
 <li>
 Work closely with departments/ agencies and assist with new product and feature launches;
 </li>
 <li>
 Track &amp; report marketing performance to the top management;
 </li>
 <li>
 Work on special projects given by the management
 </li>
 
 
 </ul>
 
 Requirements
 
 
 
 
 <ul>
 <li>
 BS(Hons) degree in Marketing, Business, or a related field required
 </li>
 <li>
 2 - 4 years preferable of experience in Real Estate
 </li>
 <li>
 Proficient in using marketing tools and technologies;
 </li>
 <li>
 Fluent understanding and application of company values
 </li>
 <li>
 Excellent communication and presentation skills;
 </li>
 <li>
 Strong coordination skills
 </li>
 <li>
 Self-starter with the ability to manage their workload and adjust as needed;
 </li>
 <li>
 Detail-oriented and a can-do and flexible approach;
 </li>
 <li>
 Understands and applies competencies linked to level of expertise
 </li>
 
 
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 High-performing and fast-paced work environment
 </li>
 <li>
 Comprehensive Health Insurance
 </li>
 <li>
 Rewards and recognition
 </li>
 <li>
 Learning &amp; Development
 </li>
 </ul>
 
 #KSABayut
 
 
 
 Bayut is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
</div>

Marketing Specialist

KONE

<div>Certified as a Top Employer; KONE is dedicated to a better world of work and exhibits this through excellent people practices. We are committed to fostering a great work culture and inspiring the highest standards of quality and efficiency putting our people first and creating a workplace that nurtures collaboration, diversity, growth and wellbeing.
It's time to make a move. Join our flow. 
 
We have an exciting opening for Marketing Specialist to be based in our main office in Riyadh and reporting to Head of Marketing CX &amp; Business Intelligence. 
 
In this role you are leading customer marketing and digital demand creation for new and existing building solutions. You will work in close collaboration with the frontline business line management teams, business development managers and offering managers, to capture the business priorities and targets. Then you would translate them into meaningful and effective marketing campaigns, sales supporting to drive our brand and our business across different online and offline touchpoints. 
 
What will you do?
<ul><li>Lead planning, development and execution of brand and business marketing activities for different market and customer segments to create demand, support sales and increase customer loyalty.
</li><li>Support in developing and managing key messages and value propositions for all target groups.
</li><li>Follow up on marketing activities with result driven mindset and provide information, analysis and feedback.
</li><li>Use different marketing tactics, activities, tools and channels for effective digital marketing and channel management to drive brand awareness
</li><li>Follow up on marketing activities with result driven mindset and provide information, analysis and feedback
</li><li>Support the Head of Marketing &amp; Customer experience in building a strong brand and to execute the marketing and communications strategy that is based on global marketing strategies and local business requirements and consistent with KONE&rsquo;s overall mission, vision, and long-term objectives.
</li><li>Localize global marketing material and activities for a tailored-to-market strategic approach
</li><li>Manage relationships with external vendors and agencies (for example creative agencies, event agencies, advertising agencies, PR agencies, designers, translation agencies)
</li><li>Sales Support for customer marketing with presentations, brochures, documents that are distributed to customers.
</li></ul>Are you the one?
<ul><li>Bachelor of Business Administration/Marketing.
</li><li>3-5 years of relevant experience and proven record in areas such as digital marketing, marketing, events, brand management in agencies or corporates working with international brands.
</li><li>Good understanding of brand-building marketing, digital marketing tools and demand generation.
</li><li>Data-driven approach
</li><li>Proactive, organized with the ability to collaborate, co-create and manage relationships with stakeholders internally and with external agencies.
</li><li>Conceptual thinking &amp; creativity with a strong commercial mindset.
</li><li>A &ldquo;can do&rdquo; attitude.
</li><li>Excellent command of English &amp; Arabic language.
</li></ul>Successful candidates will be invited to complete an automated video interview. Please check your e-mail regularly so you can submit as per the deadlines requested.
At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.
Read more on www.kone.com/careers</div>

Qiddiya Investment Company

<div>Overview:
The Senior Director - Core Asset Marketing at Qiddiya Investment Company plays a critical role in shaping and executing marketing strategies for our diverse asset portfolio. This position entails overseeing marketing plans that align with Qiddiya's vision of becoming a premier entertainment destination. The ideal candidate will have extensive experience in strategic marketing and brand management, with a focus on driving customer engagement and maximizing value across all core assets.
Responsibilities:
<ul><li>Develop and implement comprehensive marketing strategies for Qiddiya's core assets to enhance brand visibility and market positioning.</li><li>Collaborate with internal teams and external agencies to create compelling marketing campaigns that resonate with target audiences.</li><li>Analyze market trends and consumer insights to inform marketing approaches and drive sales performance.</li><li>Oversee the development of promotional materials, digital content, and public relations efforts that support marketing initiatives.</li><li>Manage the marketing budget, ensuring effective allocation of resources to maximize impact and return on investment.</li><li>Foster partnerships with various stakeholders, including government entities, tourism boards, and other relevant organizations, to enhance marketing reach.</li><li>Monitor and evaluate marketing performance against established KPIs, making adjustments as necessary to achieve objectives.</li><li>Lead and mentor a dynamic marketing team, fostering a culture of creativity and excellence.</li><li>Collaborate closely with other departments such as Sales, Public Relations, and Operations to ensure cohesive execution of the marketing strategy.</li></ul>
Requirements
Qualifications:<ul><li>Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.</li><li>Proven track record of at least 10 years in marketing roles, with a minimum of 5 years in a leadership position.</li><li>Extensive experience in brand management, digital marketing, and consumer engagement.</li><li>Strong strategic thinking and analytical skills with the ability to interpret data and market trends.</li><li>Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.</li><li>Experience in the entertainment or tourism industry is a plus.</li></ul>
Benefits
Comprehensive benefits package</div>

Senior Director - Core Asset Marketing (COR402)

Explore 366+ Brand manager in Riyadh this February. Find roles across top companies and apply now to boost your career.

366 brand manager jobs In Riyadh

Brand Manager

Assistant Brand Manager – KSA

Assistant Brand Manager – Lay’s

Marketing & Sales Manager ( Riyadh)

Marketing Specialist

Marketing Specialist

Senior Director - Core Asset Marketing (COR402)