brand marketing director

Per Scholas

<div>
 
 ABOUT PER SCHOLAS:
 
 
 
 For 30 years, Per Scholas has been on a mission to drive mobility and opportunity in the ever-advancing technology landscape by unlocking the untapped potential of individuals, uplifting communities, and meeting the needs of employers through rigorous tech training. By teaming up with dynamic employer partners, ranging from Fortune 500 companies to innovative startups, we're forging inclusive tech talent pipelines, fulfilling an ever-increasing need for skilled talent. With national remote training and campuses in 20+ cities and counting, Per Scholas offers no-cost training programs in the most sought-after tech skills, spanning Cloud, Cybersecurity, Data Engineering, IT Support, Software Engineering, and more. To date, 30,000+ individuals have been trained through Per Scholas, propelling their professional trajectories into high-growth tech careers with salaries three times higher than their pre-training earnings. Learn more by visiting PerScholas.org and follow us on LinkedIn, X, Facebook, Instagram, and YouTube.
 
 
 
 Per Scholas preferred hires reside within the following states
 
 : AZ, CA, CO, FL, GA, IL, IN, KS, MD, MA, MI, MO, NC, NJ, NY, OH, PA, TX, WA
 
 
 POSITION TITLE: Senior Director, Brand Marketing
 
 
 REPORT TO: Chief Marketing Officer
 
 
 OFFICE: REMOTE
 
 
 
 Overview
 
 
 
 The Senior Director, Brand Marketing is a senior leader responsible for advancing, protecting, and evolving the Per Scholas brand across all channels and stakeholder touchpoints. This role leads enterprise brand strategy, governance, creative direction, and integrated brand campaigns that strengthen market positioning and support organizational growth.
 
 
 Reporting to the Chief Marketing Officer, the Senior Director partners closely with Strategic Communications, Events, and Stakeholder Marketing to ensure a clear, consistent, and compelling brand presence across the organization.
 
 
 The ideal candidate brings deep expertise in brand evolution, creative leadership, and change management, with experience leading complex, enterprise-wide brand initiatives in mission-driven environments.
 
 
 
 Brand Strategy &amp; Governance
 
 
 
 <ul>
 <li>
 Lead the evolution of Per Scholas&rsquo; brand strategy, positioning, architecture, and value proposition
 </li>
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 Establish and uphold brand governance standards and guidelines
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 Define and steward core enterprise messaging, including approved &ldquo;hero&rdquo; statistics and key data points
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 Lead brand research and measurement initiatives to track awareness, perception, and brand health, translating insights into strategic action
 </li>
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 Ensure consistent brand expression across all national and local (Campus) marketing efforts
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 Drive enterprise-wide brand education and adoption
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 Lead the procurement, implementation, and ongoing management of a digital asset management (DAM) system to enable scalable access to brand assets across national and local teams.
 
 
 
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 Campus Brand Partnership &amp; Enablement
 
 
 
 <ul>
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 Serve as the primary brand partner to Campus teams and the central entry point for brand-related requests
 </li>
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 Develop scalable toolkits, templates, and self-service resources to support strong local execution
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 Provide access to approved vendors and brand systems
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 Prioritize requests and determine when custom brand support is warranted
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 Partner with Events and Strategic Communications to elevate high-impact campus opportunities, particularly in media visibility and experiential brand design
 
 
 
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 </ul>
 
 Integrated Brand Campaigns
 
 
 
 <ul>
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 Develop and lead integrated brand campaigns aligned to enterprise priorities
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 Translate strategy into compelling creative concepts and storytelling frameworks
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 Ensure strong brand alignment across stakeholder campaigns and activations
 
 
 
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 </ul>
 
 Social Media Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Set the enterprise social media strategy and define the role of social in advancing brand awareness and reputation
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 Establish content pillars, voice, and platform strategy
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 Align social planning with executive visibility, campaigns, and key organizational moments
 
 
 
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 </ul>
 
 Creative Direction &amp; Production
 
 
 
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 Provide strategic oversight across content, design, video, print, and digital assets
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 Manage creative agencies and production partners
 
 
 
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 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Partner with Strategic Communications to ensure executive visibility, internal communications, and external reputation reinforce brand strategy
 </li>
 <li>
 Collaborate with Events to ensure strong brand positioning across national and local experiences
 </li>
 <li>
 Align with Stakeholder Marketing to integrate brand priorities with growth objectives
 
 
 
 </li>
 </ul>
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Build and lead a high-performing Brand Marketing team
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 Oversee hiring, coaching, and performance management
 
 
 
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 </ul>
 
 Professional Qualifications
 
 
 
 Education &amp; Experience
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, communications, business, or related field, optional
 </li>
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 10&ndash;15 years of progressive experience in brand marketing, creative strategy, and integrated campaign leadership
 </li>
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 Experience leading enterprise brand refresh or evolution initiatives
 
 
 
 </li>
 </ul>
 Leadership Experience
 
 
 <ul>
 <li>
 5&ndash;10+ years managing teams and external agencies
 </li>
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 Proven success leading cross-functional initiatives in complex organizations
 
 
 
 </li>
 </ul>
 Brand, Creative, and Digital Expertise
 
 
 <ul>
 <li>
 Deep expertise in brand strategy, positioning, messaging, and integrated campaign development
 </li>
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 Strong creative judgment and experience guiding visual identity and multi-channel content production
 </li>
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 Experience building and managing brand governance frameworks
 </li>
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 Familiarity with digital marketing channels including web, social, email, and content
 
 
 
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 </ul>
 Core Competencies
 
 
 <ul>
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 Strong change management and organizational influence skills
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 Excellent written and verbal communication skills
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 Ability to manage competing priorities in a dynamic environment
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 Demonstrated commitment to the Per Scholas mission and advancing economic equity
 
 
 
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 </ul>
 For this role specifically, we are targeting a salary range of $115,000 - $120,000 where the difference in salary is typically determined by several factors, including the geography in which the selected candidate resides, and alignment with qualifications and experience.
 
 
 
 QUESTIONS?
 
 
 
 If you have any questions about this role, please feel free to email our Talent team at jobs@perscholas.org. We look forward to viewing your application!
 
 
 
 Equal Employment Opportunity
 
 
 
 We're proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or national origin.
 
 
 PII Policies
 
 
 Non-Discrimination Policy
 
 
</div>

Senior Director, Brand Marketing

Culture Kings

<div><h4 class="jobSectionHeader">Who We Are</h4>
Culture Kings sits at the intersection of music, sport, and fashion. These three pillars are the foundation of our brand and the driving force behind everything we do. At the heart of each is streetwear, which continues to evolve as a defining element of modern culture. 
We are known for our commitment to exclusivity and excellence, delivering a premium retail experience that transcends genres, cultures, styles, and generations. 
Every Culture Kings store delivers an electrifying atmosphere unlike any other in retail, with live DJs performing in-store daily and a space that celebrates creativity and culture. Visited by some of the world&rsquo;s leading athletes, artists, and tastemakers, Culture Kings remains ahead of the curve, offering a bold and elevated perspective on the ever-evolving global streetwear landscape. 
Position Overview
The Brand Marketing Director will lead the overall brand marketing strategy, ensuring the brand&rsquo;s voice, visual identity, and storytelling remain consistent across all consumer touchpoints. This role will oversee brand campaigns, product launches, collaborations, influencer partnerships, and cultural activations that position the brand at the center of streetwear culture.
The ideal candidate is both strategic and hands-on, with a strong understanding of youth culture, fashion, digital marketing, and community-driven brand building.
Key Responsibilities
Brand Strategy &amp; Positioning<ul><li>
Develop and execute the overall brand marketing strategy to grow awareness, cultural relevance, and customer loyalty.</li><li>
Define and maintain the brand&rsquo;s voice, visual identity, and storytelling framework across channels.</li><li>
Lead seasonal brand narratives aligned with product launches and cultural moments.</li></ul>
Campaigns &amp; Product Launches<ul><li>
Plan and execute 360&deg; marketing campaigns across digital, social, retail, and experiential channels.</li><li>
Partner with creative, merchandising, and product teams to support seasonal drops, capsule collections, and collaborations.</li><li>
Manage campaign timelines, budgets, and performance metrics.</li></ul>
Cultural Marketing &amp; Partnerships<ul><li>
Identify and cultivate partnerships with artists, influencers, athletes, and cultural tastemakers.</li><li>
Lead brand collaborations that drive cultural relevance and brand buzz.</li><li>
Build authentic relationships with communities connected to music, skate, street art, and youth culture.</li></ul>
Digital &amp; Social Marketing<ul><li>
Oversee the brand&rsquo;s social media strategy, influencer programs, and digital storytelling.</li><li>
Ensure content aligns with brand identity and engages target audiences.</li><li>
Analyze performance metrics to optimize campaigns and growth.</li></ul>
Events &amp; Community Engagement<ul><li>
Lead experiential marketing initiatives, including pop-ups, brand events, and cultural activations.</li><li>
Develop community-focused initiatives that strengthen brand loyalty.</li></ul>
Team Leadership<ul><li>
Lead and mentor the brand marketing team, including brand managers, social media managers, and content creators.</li><li>
Collaborate cross-functionally with creative, ecommerce, product, retail, and PR teams.</li></ul>
Performance &amp; Analytics<ul><li>
Track and analyze campaign performance across channels.</li><li>
Use data and insights to refine brand marketing strategies and improve ROI.</li></ul>
Qualifications<ul><li>
8&ndash;12+ years of marketing experience, with at least 4 years in a leadership role.</li><li>
Experience in streetwear, fashion, apparel, or lifestyle brands strongly preferred.</li><li>
Proven track record of building impactful brand campaigns and cultural marketing initiatives.</li><li>
Deep understanding of streetwear culture, music, art, and youth trends.</li><li>
Strong experience with digital marketing, influencer marketing, and social platforms.</li><li>
Ability to lead cross-functional teams and manage multiple projects simultaneously.</li><li>
Excellent storytelling, communication, and leadership skills.</li></ul>
Preferred Experience<ul><li>
Experience with limited drops, hype marketing, or collaboration-driven product launches.</li><li>
Established network within fashion, music, sports, or creator communities.</li><li>
Experience working with global or fast-growing DTC brands.</li></ul> 

The pay range for this role is: 
130,000 - 150,000 USD per year(Culture Kings USA Inc.)</div>

Director, Brand Marketing

Apres Nail

<div>Apr&egrave;s Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere, from the Met Gala to the Oscars to your local nail salon. The Gel X revolution is real, and we're looking for our next great team member! 
OVERVIEW
The Product Marketing Director will own the full product commercialization lifecycle&mdash;from strategy and positioning to go-to-market execution and post-launch optimization. This senior leader will shape how the brand shows up across all channels, including eCommerce, Wholesale, and Marketplace (Amazon and others). This role is responsible for developing compelling sales points, driving cross-channel performance, and ensuring product initiatives meet both revenue and brand objectives. The ideal candidate brings deep beauty CPG expertise, excellent cross-functional leadership, and experience navigating complex multi-channel environments, including at least 4&ndash;5 years managing or collaborating closely with marketplace channels. 
CORE RESPONSIBILITIES
Product &amp; Brand Strategy<ul><li>
Lead product positioning and messaging frameworks for every SKU and product line, ensuring consistency and effectiveness across DTC, wholesale retail partners, and marketplace channels.</li><li>
Own the product portfolio strategy, including line architecture, segmentation, innovation/renovation planning, and competitive whitespace identification.</li><li>
Collaborate with Product &amp; Project team on competitive analysis and ongoing market research to guide long-term product and category strategy.</li></ul>
Go-to-Market (GTM) Leadership<ul><li>
Develop and oversee comprehensive GTM strategies for new launches across all channels, tailoring messaging, promotional structure, and activation tactics by channel.</li><li>
Partner with Creative, Brand, and Sales teams to deliver impactful launch assets, toolkits, and product storytelling.</li><li>
Lead cross-functional launch planning, aligning timelines, forecasts, inventory planning, merchandising, and promotional cadence.</li></ul>
Omnichannel Channel Strategy<ul><li>
Build and optimize channel-specific strategies (DTC, Wholesale, Marketplace) in partnership with the relevant channel owners.</li><li>
Oversee merchandising and product strategy for each channel, ensuring consistent yet channel-optimized representation.</li><li>
Develop the unified pricing and promotional strategy and ensure channel governance to protect brand equity and profitability.</li><li>
Drive product bundling strategies, core merchandising principles, and evergreen vs. seasonal assortment planning across all channels.</li></ul>
Sales Enablement &amp; Trade Marketing<ul><li>
Develop sales enablement tools including product sales decks, competitive comparisons, and retailer presentations.</li><li>
Lead trade marketing strategy and execution, including seasonal assortments, promotional calendars, and merchandising assets.</li></ul>
Performance Management &amp; Optimization<ul><li>
Own SKU performance analysis, including cross-channel velocity, contribution margin, and merchandising effectiveness.</li><li>
Lead product lifecycle management, from launch ramp and growth acceleration to rationalization and end-of-life decisions.</li><li>
Deliver performance reporting and actionable insights on launch success, product mix, and channel health.</li><li>
Provide forecasting guidance and demand planning inputs based on consumer insights, historical performance, and channel behaviors.</li></ul>
Leadership &amp; Cross-Functional Collaboration<ul><li>
Manage and mentor product marketing managers/specialists, providing strategic guidance and fostering high performance.</li><li>
Act as the central cross-functional hub between Product Development, Brand, Sales, Operations, and Finance.</li><li>
Present product and channel strategies, insights, and recommendations to executive leadership.</li></ul> 
KEY METRICS &amp; KPIs
Revenue &amp; Profitability<ul><li>
Product revenue growth and profitability/margin</li><li>
Average Order Value (AOV)</li></ul>
Product &amp; Channel Performance<ul><li>
Sell-through and velocity by SKU and by channel (DTC, Wholesale, Marketplace)</li><li>
Channel-specific KPIs such as digital shelf metrics, content health, and retailer scorecards</li></ul>
Launch Success<ul><li>
Performance against forecast in the first 30/60/90 days</li><li>
Retail velocity, DTC conversion, and marketplace ranking trajectory</li><li>
Consumer engagement metrics (reviews, UGC, CRM response)</li></ul>
Portfolio &amp; Efficiency<ul><li>
Product mix optimization</li><li>
SKU rationalization outcomes</li><li>
CAC efficiency by product or campaign</li><li>
Trade promotion ROI</li></ul> 
REQUIRED EXPERIENCE &amp; QUALIFICATIONS<ul><li>
7&ndash;10+ years in product marketing, brand marketing, or category management within beauty or CPG.</li><li>
At least 4&ndash;5 years of direct experience in marketplace or retail.com channels, plus familiarity with DTC and wholesale environments.</li><li>
Proven success leading cross-channel product launches with measurable business impact.</li><li>
Strong analytical skills and ability to translate performance data into actionable strategies.</li><li>
Strong cross-functional leadership experience, especially across Product Development, Brand, Sales, Finance, and Operations.</li><li>
Exceptional communication, storytelling, and executive presentation skills.</li><li>
Comfortable operating both strategically and hands-on in a fast-paced, high-growth environment.</li></ul> 
PREFERRED EXPERIENCE<ul><li>
Experience using digital shelf and marketplace analytics tools (Profitero, Stackline, Helium10, etc.)</li><li>
Familiarity with paid media and channel attribution dynamics</li><li>
Background in beauty accessories, color cosmetics, or skincare</li><li>
Experience supporting global product marketing or multi-region assortments</li></ul> 

The pay range for this role is: 
140,000 - 150,000 USD per year(Gale)</div>

Product Marketing Director

PopSockets

<div><div>Launched in 2014 by former philosophy professor David Barnett, PopSockets is a global digital-lifestyle company that sells empowering, fun, and expressive products that improve people&rsquo;s digital lives. PopSockets has sold close to 300 million of its iconic phone grips in 75 countries and now has an expanding ecosystem of related products, including phone cases, wallets, mounts, batteries, and chargers.</div><div></div><div> 
Our mission is to empower enhanced mobile functionality, self-expression, and authentic human connection. We imagine an Eternal Positivity Machine that sparks joy, creativity, and meaningful relationships. We bring this vision to life by upholding the highest standards in materials, packaging, logistics, and design&mdash;while ensuring our supply chain and labor practices remain ethical, responsible, and transparent.</div><div></div><div> 
In 2021, PopSockets was honored as one of Fast Company&rsquo;s World's Most Innovative Companies.</div><div></div> 
PopSockets has remarkable raw ingredients &mdash; a founder story that is genuinely one-of-a-kind, a brand platform built for cultural resonance, and a creator community that already loves us. What we need now is a Director-level leader who can take all of that and build something the industry notices: a best-in-class influencer and PR program that makes PopSockets one of the most desirable and talked-about lifestyle brands in the market.

This is a rare opportunity to come in and own the full strategy &mdash; not inherit a playbook, but write one. You'll bring a next-generation vision for how creator marketing and earned media can work together to build brand equity, grow EMV, and turn PopSockets' mission and values into a story the world wants to tell for us.

Reporting directly to the VP of Global Brand &amp; Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate. You will directly manage an Influencer Marketing Specialist, and oversee two agency partners &mdash; PR and creative.

YOUR OBJECTIVE: To define and own PopSockets' next-generation influencer marketing and PR strategy &mdash; building programs that set the standard for lifestyle brand marketing, drive genuine brand desirability, and use our founder-led story and brand mission as the competitive advantage they truly are.
<h3 class="jobSectionHeader">
What You'll Own</h3><div>

Next-Generation Influencer Marketing Strategy
<ul>
<li>Set the long-term vision and strategic direction for PopSockets' influencer marketing program &mdash; defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there</li>
<li>Design and own a next-gen creator framework: a tiered, data-driven system that goes far beyond gifting and paid posts to build genuine, lasting creator advocacy and brand love</li>
<li>Build and scale a creator roster mapped to our three consumer audiences &mdash; Style Mavens, Interest Amplifiers, and Solutionists &mdash; with the right creators at every tier driving the right impact</li>
<li>Lead influencer campaign strategy from brief to post-campaign analysis, ensuring every activation ladders up to the brand platform and generates content that earns cultural attention, not just impressions</li>
<li>Stay ahead of the creator economy &mdash; emerging platforms, new formats, shifting audience behaviors &mdash; and consistently bring a perspective on where PopSockets should show up next</li>
<li>Manage the influencer agency relationship, setting the strategic and tactical bar and holding the agency accountable to output that is on-brand, culturally sharp, and relationship-first</li>
<li>Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards</li>
</ul>
PR as a Strategic Brand Equity Driver
<ul>
<li>Redefine PR's role at PopSockets &mdash; elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us</li>
<li>Champion our founder-led story, brand mission, vision, and values as a true competitive advantage &mdash; building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products</li>
<li>Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership</li>
<li>Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations &mdash; not just around launches, but year-round</li>
<li>Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category</li>
<li>Track share of voice, sentiment, and earned media performance &mdash; translating those insights into a clear, evolving POV on how PR is building brand equity over time</li>
</ul>
Data, Measurement &amp; Program Excellence
<ul>
<li>Build the measurement infrastructure that proves the value of influencer and PR investment &mdash; owning EMV reporting, share of voice tracking, and brand health signals that connect to business outcomes</li>
<li>Use data to lead &mdash; from creator selection and investment allocation to campaign optimization and program evolution</li>
<li>Establish a test-and-learn culture: structured experimentation, clear hypotheses, documented learnings, and fast iteration that makes every future campaign smarter than the last</li>
<li>Build scalable processes and operational best practices that allow both programs to grow without losing quality or strategic coherence</li>
</ul>
Organizational &amp; Cross-Functional Leadership
<ul>
<li>Serve as PopSockets' internal authority on creator culture, influencer marketing, and earned media &mdash; bringing sharp, informed POVs to leadership and shaping the organization's thinking on where these channels are heading</li>
<li>Directly manage and develop an Influencer Marketing Specialist &mdash; setting a high bar, investing in their growth, and building a team culture defined by curiosity, craft, and accountability</li>
<li>Partner closely with Product &amp; Merchandising, Integrated Marketing, Social, Creative, and Retail teams to ensure influencer and PR are fully woven into every campaign, launch, and always-on moment</li>
<li>Represent the influencer and PR function in key planning conversations, budget discussions, and leadership forums &mdash; advocating for investment with data and a compelling strategic narrative</li>
</ul></div><h3 class="jobSectionHeader">What You Bring</h3><div>
<ul><li>10+ years of experience in influencer marketing, consumer PR, or integrated communications &mdash; with significant brand-side experience and a clear track record of building programs that move culture and business metrics</li>
<li>A genuine, informed perspective on the future of influencer marketing and the creator economy &mdash; you don't just follow trends, you anticipate them and help brands get ahead of them</li>
<li>Proven success building influencer programs that deliver best-in-class EMV and creator advocacy &mdash; the kind of program other marketers reference and creators want to be part of</li>
<li>Strategic PR experience that goes beyond press releases &mdash; you know how to build a brand narrative, pitch a story that earns coverage, and use PR to compound brand equity over time</li>
<li>Deep data fluency: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen strategy and defend investment</li>
<li>Experience managing both influencer and PR agencies at a senior level &mdash; setting vision, driving accountability, and building partnerships that produce exceptional work</li>
<li>Hands-on experience with CreatorIQ required; familiarity with Tribe Dynamics or similar tools a plus</li>
<li>An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority</li>
<li>A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with clarity and generosity</li>
<li>Energized by the opportunity to build &mdash; you thrive in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle</li>
</ul></div><h3 class="jobSectionHeader">What Success Looks Like</h3><div>
<ul><li>PopSockets is widely recognized as running one of the best influencer marketing programs in the lifestyle category &mdash; a program creators want to be part of and marketers look to as a benchmark</li>
<li>Our founder-led story and brand mission are showing up organically in culture &mdash; generating earned media and creator content that builds genuine brand desirability and love</li>
<li>A next-gen creator framework is fully operational: tiered, data-driven, and continuously optimized &mdash; with clear logic for every investment decision</li>
<li>Consistent, compounding EMV growth that reflects the depth and quality of our creator relationships, not just the volume of activations</li>
<li>A PR program that proactively shapes PopSockets' brand narrative year-round &mdash; building long-term equity, not just generating launch-day buzz</li>
<li>Influencer and PR functioning as a unified, integrated force &mdash; amplifying each other and showing up cohesively across every brand moment</li>
<li>A high-performing team and agency ecosystem that is well-led, clearly directed, and built to scale with the brand</li>
</ul></div><div>25% annual bonus potential</div><div>
PopSockets is dedicated to the practice of equal opportunity employment. We prohibit unlawful discrimination against applicants and employees on the basis of age, race, sex, sexual orientation, gender identity, religion, national origin, disability, military status, genetic information, color, creed, ancestry, or any other status protected by applicable federal, state or local law. This prohibition includes unlawful harassment based on any of these protected classes. Unlawful harassment includes verbal or physical conduct which has the purpose or effect of interfering with an individual&rsquo;s work performance, or creating an intimidating, hostile, offensive, unsafe or otherwise non-welcoming work environment. This policy applies to all employees, including managers, supervisors, co-workers; and non-employees such as customers, clients, vendors, consultants, etc.</div>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Director, Influencer Marketing & PR

Kendo Brands, Inc

<div>ABOUT KENDO

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Mo&euml;t Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words &ldquo;can do&rdquo;, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
<ul>
<li>&ldquo;Can Do&rdquo; Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals</li>
<li>Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.</li>
<li>Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.</li>
<li>Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.</li>
<li>Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.</li>
</ul>
The salary range for this position is $164,000 - $205,000 per year. Offered salary is dependent upon experience and San Francisco location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

SUMMARY

The Director, North America (NA) Influencer Marketing will develop, oversee and integrate Fenty's influencer programs across the Fenty Beauty brands - Fenty Beauty, Fenty Skin, Fenty Hair and Fenty Fragrance - taking a full funnel approach with influencers to drive brand equity, connection, and conversion with our consumers. The director will build meaningful and lasting relationships across affiliates, influencers, beauty editors, and VIP talent. 
 
You will lead innovation in our approach to influencers, working closely with our global communication and local marketing teams to ensure influencer plans are integrated with the North America strategy- an experienced, enthusiastic and results focused leader that has confidence to define, build, and present strategies and solutions to C-suite executives, with a deep understanding of our client, social platforms, and algorithms with a deep understanding of how to partner with influencers + creators to strategically build brands across diverse demographics and generate user advocacy on a global scale. 
 
 
 
RESPONSIBILITIES
<ul>
<li>Drive the strategy and execution of NA Influencer Strategy across paid and earned to increase brand ranking, share of voice, and sales.</li>
<li>Define and lead Fenty Beauty's NA influencer marketing plan, communicate strategy and localized playbooks
</li><li>Partner closely with cross functional stakeholders to ensure influencers are integrated into our 360 marketing plans being highly collaborative while build relationships and trust</li>
<li>Partner with NA General Manager to understand NA investment strategy/priorities</li>
<li>Partner with Brand Management and education team to understand product messaging, leveraging insight to inform influencer/comms strategy</li>
<li>Partner with retail marketing teams to understand key launch, promotion and selling periods</li>
<li>Work closely with NA ecommerce team to develop and execute best in class social commerce plans</li>
<li>Partner closely with Global Communications team to gain updates surrounding Global comms strategy &amp; ideate relevant ways to execute in NA region
</li><li>Execute influencer and product seeding campaigns in accordance with agreed upon strategy</li>
<li>Work with global comms on primary and secondary KPI's for all campaigns/executions</li>
<li>Deploy learnings to internal (NA leadership, product marketing, education, eComm, retailer account management leads, trade marketing, etc.) and external (global partners) stakeholders</li>
<li>Leverage learnings to influence go forward strategic plans across all pillars of influencer marketing</li>
<li>Strategically identify talent and influencers for campaigns that improve ROI and achieve campaign KPIs</li>
<li>Manage department budgets and ensure all department spend is aligned with team forecasts</li>
<li>Manage and negotiate celebrity/ambassador contract negotiations and execution</li>
<li>Measure effectiveness by understanding, applying, and championing analytic tools to evaluate against set KPIs, ensuring our content strategies are successful and resonate with our audience. Lead with a &lsquo;test and learn' approach to new tools and formats across the social platforms. Share takeaways, backed by data, across the business</li>
<li>Build and maintain strong relationships with agencies and networks; identify trends and new opportunities looking ahead to marketplace news and changes</li>
<li>Coach and train the team on influencer selection, negotiations, delinquency, and engagement</li>
<li>Drive creative ideas for influencers amongst the team &ndash; engaging with the team to execute creative and innovative ideas of how we work with Influencers</li>
</ul>
REQUIREMENTS
<ul>
<li>10+ years' experience in Marketing, PR, or Sales with a minimum of 4 years working directly in Influencer Marketing</li>
<li>Passionate about the beauty industry, building relationships and connecting with people</li>
<li>Demonstrable influencer marketing experience and relationships with agency or talent
</li><li>Have a strong understanding of pop culture and upcoming/ongoing trends, able to keep teams informed about industry changes</li>
<li>Critical thinking &amp; problem-solving; able to define a vision and set up the right structures and processes to execute success</li>
<li>Highly collaborative and team-orientated persona with demonstrable relationship management skills &ndash; able to inspire and champion influencer marketing programs internally</li>
<li>Proactive with a start-up mind-set and able to excel in a fast-paced environment</li>
<li>Analytical approach and strong eye for business &ndash; comfortable interpreting and working with performance data</li>
<li>Experience leading and managing a team</li>
<li>Strong understanding of contract negotiations and global governance strategies</li>
<li>Excellent written/verbal communications and negotiation skills</li>
<li>A deep understanding of the social media and influencer landscape through competitive research and industry expertise</li>
<li>Excellent time management and crisis management skills</li>
<li>Knowledgeable of trending in culture and beauty landscape</li>
<li>Innovative with a keen creative eye</li></ul></div>

Director, North America Influencer Marketing - Fenty

Confidential Government

<div>
 
 
 Company:
 
 Confidential Government
 
 
 
 Job Title:
 
 Senior Director of Marketing and Communication
 
 
 
 Standardized Job Title:
 
 Marketing Director / Director, Marketing Communications
 
 
 
 Workplace Type:
 
 On-site
 
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 Seniority Level:
 
 Executive
 
 
 
 Industry:
 
 Retail, Real Estate, Retail Apparel and Fashion
 
 
 
 Job Function:
 
 Marketing, Corporate Communications, Brand Management
 
 
 Senior Director of Marketing and Communication
 
 
 Position Summary
 
 
 The Senior Director of Marketing and Communication will lead the strategic development and execution of integrated marketing, brand, media, public relations, and corporate communication initiatives across the organization. The role is responsible for strengthening brand equity, enhancing public image, driving customer engagement, and ensuring consistent, high-impact communication aligned with organizational priorities and long-term objectives.
 
 
 This position requires a commercially minded and strategically driven leader with strong experience in brand stewardship, stakeholder communication, campaign management, digital transformation, and cross-functional collaboration. The successful candidate will oversee the end-to-end marketing and communications agenda, ensuring all initiatives support business growth, reputation management, and market positioning.
 
 
 Key Responsibilities
 
 
 Strategic Leadership
 
 <ul>
 <li>
 Develop and lead the overall marketing and communication strategy in alignment with the organization&rsquo;s vision, objectives, and growth priorities.
 </li>
 <li>
 Build and maintain a strong, differentiated brand positioning across all channels and audiences.
 </li>
 <li>
 Advise executive leadership on brand strategy, communication priorities, public messaging, and market visibility.
 </li>
 <li>
 Translate business objectives into actionable marketing and communication plans with measurable outcomes.
 </li>
 </ul>
 
 Brand Management
 
 <ul>
 <li>
 Lead the development, implementation, and governance of brand architecture, identity, tone of voice, and visual standards.
 </li>
 <li>
 Ensure consistency of brand representation across all internal and external touchpoints.
 </li>
 <li>
 Drive initiatives that strengthen brand equity, awareness, and stakeholder trust.
 </li>
 <li>
 Oversee brand campaigns, corporate identity projects, and reputation-building initiatives.
 </li>
 </ul>
 
 Marketing Strategy and Campaign Management
 
 <ul>
 <li>
 Direct the planning and execution of integrated marketing campaigns across traditional, digital, social, and experiential channels.
 </li>
 <li>
 Oversee audience segmentation, market positioning, and campaign optimization to maximize reach, engagement, and return on investment.
 </li>
 <li>
 Lead the annual marketing calendar and ensure effective prioritization of initiatives across business needs.
 </li>
 <li>
 Monitor market trends, customer behavior, and competitor activity to identify opportunities and inform strategic decision-making.
 </li>
 </ul>
 
 Corporate Communication and Public Relations
 
 <ul>
 <li>
 Lead internal and external communication strategies that support organizational messaging, leadership visibility, and stakeholder engagement.
 </li>
 <li>
 Oversee corporate announcements, executive communication, speeches, presentations, press materials, and key institutional messaging.
 </li>
 <li>
 Manage public relations efforts, media engagement, and communication planning for major events, launches, and strategic initiatives.
 </li>
 <li>
 Protect and enhance the organization&rsquo;s reputation through proactive communication planning and disciplined message control.
 </li>
 </ul>
 
 Digital and Content Leadership
 
 <ul>
 <li>
 Oversee digital marketing strategies, including website content, social media, performance campaigns, email marketing, and online reputation management.
 </li>
 <li>
 Lead content strategy development to ensure compelling, relevant, and audience-specific messaging across platforms.
 </li>
 <li>
 Ensure effective use of analytics, digital tools, and customer insights to improve campaign performance and communication effectiveness.
 </li>
 <li>
 Champion innovation in digital engagement, content delivery, and brand storytelling.
 </li>
 </ul>
 
 Stakeholder Management
 
 <ul>
 <li>
 Build strong working relationships with executive leadership, internal departments, external agencies, media partners, and other key stakeholders.
 </li>
 <li>
 Collaborate closely with commercial, leasing, operations, HR, and other relevant functions to ensure aligned messaging and coordinated execution.
 </li>
 <li>
 Act as a senior point of contact for high-profile communication matters and sensitive brand issues.
 </li>
 </ul>
 
 Team Leadership and Governance
 
 <ul>
 <li>
 Lead, mentor, and develop a high-performing marketing and communications team.
 </li>
 <li>
 Establish clear performance expectations, governance standards, and operating models for internal teams and agency partners.
 </li>
 <li>
 Oversee marketing and communication budgets, procurement, and vendor performance to ensure cost-effective delivery and high-quality outcomes.
 </li>
 <li>
 Ensure compliance with internal policies, regulatory requirements, and approved brand and communication standards.
 </li>
 </ul>
 
 Reputation and Crisis Communication
 
 <ul>
 <li>
 Develop communication protocols and response frameworks for issues management and crisis communication.
 </li>
 <li>
 Support leadership in handling sensitive public, media, or stakeholder matters with professionalism and strategic judgment.
 </li>
 <li>
 Ensure readiness for reputational risk scenarios through planning, monitoring, and coordinated response mechanisms.
 </li>
 </ul>
 
 Candidate Profile
 
 
 The ideal candidate is a strategic and influential marketing and communications executive with a strong record of leading brand transformation, institutional messaging, and high-impact campaigns within complex organizations. They must combine strategic thinking with operational discipline, creative leadership with commercial awareness, and strong executive presence with excellent stakeholder management capability.
 
 
 Qualifications and Experience
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
 </li>
 <li>
 Master&rsquo;s degree is preferred.
 </li>
 <li>
 Minimum of 12&ndash;15 years of progressive experience in marketing and communications, with at least 5 years in a senior leadership role.
 </li>
 <li>
 Proven experience leading integrated marketing, brand, and corporate communication functions within large or complex organizations.
 </li>
 <li>
 Strong background in both strategic planning and hands-on execution across multiple communication channels.
 </li>
 <li>
 Experience in retail, real estate, consumer-facing sectors, or diversified organizations is highly preferred.
 </li>
 <li>
 Experience working in Saudi Arabia or the GCC is strongly preferred.
 </li>
 </ul>
 
 Core Competencies
 
 <ul>
 <li>
 Strategic Marketing Leadership
 </li>
 <li>
 Corporate Communication
 </li>
 <li>
 Brand Development and Governance
 </li>
 <li>
 Public Relations and Media Management
 </li>
 <li>
 Executive Stakeholder Management
 </li>
 <li>
 Digital Marketing and Content Strategy
 </li>
 <li>
 Reputation Management
 </li>
 <li>
 Crisis Communication
 </li>
 <li>
 Commercial Acumen
 </li>
 <li>
 Leadership and Team Development
 </li>
 <li>
 Budget Management
 </li>
 <li>
 Performance Measurement and Analytics
 </li>
 </ul>
 
 Knowledge, Skills, and Abilities
 
 <ul>
 <li>
 Strong ability to develop and execute enterprise-level marketing and communication strategies.
 </li>
 <li>
 Excellent written and verbal communication skills in English; Arabic is highly preferred.
 </li>
 <li>
 Strong leadership presence with the ability to influence senior stakeholders and represent the function at executive level.
 </li>
 <li>
 Deep understanding of branding, media relations, digital platforms, campaign planning, and audience engagement.
 </li>
 <li>
 Strong analytical capability with experience using data and insights to drive decisions and improve performance.
 </li>
 <li>
 High level of professionalism, discretion, and sound judgment in handling confidential and sensitive matters.
 </li>
 <li>
 Ability to manage multiple priorities in a fast-paced, high-visibility environment.
 </li>
 </ul>
 
 Success Measures
 
 <ul>
 <li>
 Strengthening of brand visibility, perception, and market positioning.
 </li>
 <li>
 Effective execution of strategic campaigns with measurable business impact.
 </li>
 <li>
 Improved consistency and quality of corporate messaging across all channels.
 </li>
 <li>
 Enhanced stakeholder engagement and communication effectiveness.
 </li>
 <li>
 Strong media presence and positive reputation management outcomes.
 </li>
 <li>
 Efficient team performance, vendor management, and budget optimization.
 </li>
 </ul>
 
 
</div>

Senior Director of Marketing and Communication

Betco Corporation, LTD

<div>Description: 
The Director, Brand and Digital Marketing, is a visionary leader responsible for shaping and driving the company&rsquo;s brand positioning, digital strategy, and demand generation initiatives. This role oversees all aspects of brand strategy, content creation, and digital demand generation, and plays a pivotal role in implementing a new account-based marketing (ABM) strategy. The Director will collaborate with senior leaders, represent the brand at key meetings, and drive high-impact marketing initiatives that strengthen market presence and fuel company growth. Leading a talented team of graphic designers and content creators, the Director is responsible for aligning brand and digital strategy with business objectives.
Requirements:
<ul><li>Brand Strategy and Positioning: Lead the development and execution of brand strategies that strengthen market position, increase brand awareness, and resonate with target audiences across B2B and B2C markets.</li><li>
Digital Demand Generation and ABM: Oversee digital marketing strategies, with a specific focus on implementing and optimizing an account-based marketing strategy for targeted demand generation. Collaborate with Sales to ensure alignment and effectiveness.</li><li>
Content Creation and Management: Direct the creation of high-quality, impactful content across print, digital, and social channels. Ensure all content aligns with brand standards and communicates key messages effectively to diverse audiences.</li><li>
Team Leadership: Manage and mentor a team of graphic designers, content creators, and digital marketers. Foster a collaborative, innovative environment and drive continuous improvement in content and brand initiatives.</li><li>
Cross-functional Collaboration: Work closely with Product Management, Sales, and other cross-functional teams to support product and program positioning, launch strategies, and go-to-market efforts.</li><li>
Trade Show and Event Strategy: Oversee trade show planning and execution, ensuring alignment with brand strategy and optimizing brand exposure. Partner with Sales to support pre-and post-show demand generation activities.</li><li>
Senior Staff Engagement: Represent the Brand and Digital Marketing function in senior leadership presentations and strategic meetings. Contribute insights and recommendations that support company goals and priorities.</li><li>
Performance Analysis and Optimization: Use analytics to measure the impact of brand and digital initiatives. Regularly assess and adjust strategies based on performance data, market trends, and emerging best practices.</li></ul>
Qualifications:<ul><li>
Previous experience in brand and digital marketing, with a strong focus on B2B strategies and digital demand generation.</li><li>
Demonstrated success in developing and implementing ABM and digital demand generation strategies.</li><li>
Proven leadership experience managing creative and digital teams with a track record of high-impact results.</li><li>
Excellent presentation skills with the ability to influence senior leadership and cross-functional teams.</li><li>
Strong understanding of content creation, brand research, and the evolving digital landscape.</li><li>
Analytical mindset with experience using data to inform marketing strategies.</li><li>
7-10 years of marketing experience with 3-5 years in a leadership or management role.</li><li>
Bachelors Degree in either marketing, business, communications, advertising or public relations.</li></ul>
Key Competencies:<ul><li>
Strategic Vision: Ability to see the big picture and craft strategies that align with long-term objectives.</li><li>
Innovative Mindset: Creative, resourceful, and constantly looking for new ways to engage audiences and elevate brand perception.</li><li>
Collaborative Leadership: Skilled at managing teams and working cross-functionally to drive initiatives forward.</li><li>
Data-Driven: Comfortable with analytics, able to interpret data, and adjust strategies based on insights.</li></ul></div>

Director, Brand and Digital Marketing

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