brand marketing director

L'ATELIER de Joel Robuchon Miami

<div><div><b>Reporting Structure</b>: Reports to Executive Vice President, Marketing &amp; Communications<div><b>
Direct Report</b>: Marketing + Programming Coordinator</div><div></div><div><b><br>
Role Overview</b>: The Marketing Director is the senior on-property marketing leader for Seia and Seia Club. This role translates OKO&rsquo;s and The Bastion Collection&rsquo;s brand vision into property-specific strategy, overseeing all communications, digital initiatives, partnerships, and member engagement. The Director ensures every touchpoint reflects the Seia brand, while driving results across dining, restaurant and event programming.</div><div></div><div><b><br>
Cross-Functional Leadership</b></div><ul><li>Act as the primary liaison between The Bastion Collection&rsquo;s corporate marketing Department and on-property operations, culinary, and membership teams.</li><li>Collaborate with leadership to activate key brand moments, including seasonal promotions, holidays, and high-profile partnerships.</li><li>Work with building management and external partners to ensure seamless integration of Seia + the Cafe into the broader community.</li></ul><div></div><div><b><br>
Brand Strategy &amp; Content Oversight</b></div><div>
 Set the overarching content and social strategy for restaurant and club, including key campaigns, chef storytelling, and cultural programming. Approve monthly content calendars, ensuring alignment with brand voice and objectives.</div><ul><li>Define KPIs for digital engagement, monitor analytics, and refine strategy based on insights.</li></ul><div></div><div><b><br>
Email Marketing &amp; CRM</b></div><ul><li>Own the strategy for all email communications, including newsletters, event invitations, promotional campaigns, and alignment with restaurant and membership objectives.</li><li>Oversee CRM (SevenRooms) strategy, segmentation, and reporting</li><li>Evaluate campaign performance and optimize future efforts.</li></ul><div></div><div><b><br>
Digital Marketing</b></div><ul><li>Formulate paid digital marketing strategy, including campaign objectives, targeting, and budget allocation.</li><li>Oversee SEO strategy and ensure best practices across platforms.</li><li>Ensure the website reflects brand standards; approve major updates and content direction.</li></ul><div></div><div><b><br>
Partnerships, Programming &amp; Events</b></div><ul><li>Ideation and strategy for brand partnerships, seasonal activations, and programming events.</li><li>Ensure programming reinforces Seia&rsquo;s positioning at the intersection of culinary, culture, and community.</li><li>Approve all external-facing assets tied to partnerships and activations.</li></ul><div></div><div><b><br>
PR &amp; Media</b></div><ul><li>Support in shaping press strategy in collaboration with agency partners.</li><li>Approve press materials, manage media relationships, and oversee press visits.</li></ul><div></div><div><b><br>
Creative &amp; Collateral Oversight</b></div><ul><li>Approve and direct all collateral (menus, event signage, invitations, partnership assets).</li><li>Ensure creative consistency across print, digital, and on-site brand touchpoints.</li><li>Oversee coordination of photo/video shoots.</li></ul><div></div><div><b><br>
Membership Communications</b></div><ul><li>Oversee tone, strategy, and approval of all member communications (email, digital, in-app).</li><li>Partner with Bastion, Membership and F&amp;B teams to formulate membership programming strategy.</li><li>Approve communications calendar and ensure alignment with overall Seia strategy.</li></ul></div>
INDMANAGE</div>

Marketing Manager

The Walt Disney Company

<div><div><b>Job ID</b> 10134380 <b>Location</b> Glendale, California, United States / New York, New York, United States <b>Business</b> Disney Experiences <b>Date posted</b> Oct. 24, 2025
<div><h4 class="jobSectionHeader"><b>Job Summary:</b></h4>
<div><p><b>Director, DCP Brand Marketing &ndash; Marvel/Lucas</b></p><p></p><p>
Disney Consumer Products brings Disney Magic to fans in a blend of nostalgia and next-gen relevance &mdash; through inspiring products, content, and experiences that celebrate fandom, spark connection, and surprise with storytelling and detail.</p><p></p><p>
We are the destination where Disney stories come to life every day &mdash; across <b>Marvel and Star Wars</b> &mdash; uniting generations of fans around the world.</p><p>
Joining the Disney Consumer Products team means being part of a company that dares to dream, innovates boldly, and is committed to delighting guests everywhere. We thrive on creativity, collaboration, and storytelling &mdash; and we&rsquo;re looking for leaders who can push boundaries, embrace curiosity, and shape the future of brand-building.</p><div></div><p><b>
WHO WE ARE LOOKING FOR</b></p><p></p><p>
We are seeking a bold and visionary <b>Director, DCP Brand Marketing, Marvel/Lucas </b>&mdash; a storyteller at heart who knows how to create brand concepts that resonate deeply with fandom communities. This leader will craft consumer journeys that bring our most iconic franchises to life, translating the lore of Star Wars and Marvel into modern, culturally resonant brand experiences.</p><p>
The ideal candidate has 10+ years of brand marketing experience and knows how to move seamlessly across Studios, Disney Consumer Products, and partner functions to orchestrate stories, products, and campaigns that inspire and connect. They combine creativity with operational discipline &mdash; bringing stakeholders along every step of the way while executing with precision and excellence.</p><div></div><p><b>
WHAT YOU&rsquo;LL WORK ON</b></p><p></p><ul><li><b>Brand Concept Development:</b> Build breakthrough brand platforms and campaigns that are authentic to the lore of Star Wars and Marvel and resonate deeply with global fandoms.</li><li><b>Consumer Journey Design:</b> Architect journeys that map every touchpoint, from awareness to advocacy, delivering experiences that immerse fans and strengthen their connection to the brand.</li><li><b>Global &amp; Regional Alignment:</b> Shape campaigns for a global stage while harmonizing with regional marketing teams, ensuring that local markets are inspired, aligned, and empowered to activate the brand in culturally relevant ways.</li><li><b>Storytelling &amp; Cultural Resonance:</b> Harness insights into fandom psychology, community behaviors, and cultural trends to shape campaigns that spark conversation and move culture forward.</li><li><b>Cross-Functional Leadership:</b> Partner seamlessly with Studios, DCP teams, and external licensees to deliver fully integrated brand narratives across content, product, and experiences.</li><li><b>Agency &amp; Partner Collaboration:</b> Lead agencies and partners to bring your vision to life &mdash; from big ideas to flawless execution across marketing channels.</li><li><b>Campaign Execution:</b> Own the beats of the marketing journey, ensuring every milestone is on time, on strategy, and on brand.</li><li><b>Measurement &amp; Iteration:</b> Use data, insights, and fan feedback to measure impact, optimize future campaigns, and continuously evolve the brand experience.</li></ul><div></div><p><b>
WHO YOU&rsquo;LL WORK WITH</b></p><p></p><p>
As Director, you&rsquo;ll be a key member of the Disney Consumer Products marketing leadership team, working closely with Studios, Franchise, Creative, and Product teams. You&rsquo;ll collaborate daily with agencies, licensees, and internal partners to deliver campaigns that make Star Wars and Marvel culturally relevant and emotionally resonant for fans around the world.<br>
You will also work closely with regional marketing leads &mdash; aligning on campaign strategies, sharing insights, and ensuring they are set up for success to execute globally inspired campaigns in locally authentic ways.</p><div></div><p><b>
WHAT YOU BRING</b></p><p></p><ul><li>10+ years of brand marketing experience with a proven record of building and executing world-class campaigns.</li><li>Mastery of brand concept development and consumer journey design.</li><li>Deep understanding of fandom psychology, community dynamics, and how to harness culture to drive engagement.</li><li>Experience collaborating across Studios, Consumer Products, and partner functions to deliver integrated storytelling.</li><li>Expertise in global marketing, with the ability to harmonize global vision with regional execution and inspire local teams.</li><li>Ability to balance creative ambition with enterprise discipline &mdash; inspiring stakeholders and ensuring operational excellence.</li><li>Strong leadership and communication skills, with the ability to bring others along and maximize the potential of every brand concept.</li><li>Expertise in working with agencies, creative partners, and cross-functional teams to deliver campaigns on time and on budget.</li><li>Bachelor&rsquo;s degree or equivalent required; MBA or advanced degree preferred.</li></ul><div></div><p>
This role is more than brand marketing &mdash; it&rsquo;s about being the steward of two of the most powerful franchises in the world. You&rsquo;ll inspire global fandoms, shape culture, and bring Star Wars and Marvel to life in ways that connect with fans emotionally and endure across generations &mdash; everywhere they are.</p><br>
<p></p>
The hiring range for this position in Glendale, CA is $168,400 to $225,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</div></div></div></div>

Director, DCP Brand Marketing Marvel/Lucas

MCG Talent

<div>
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  We are looking for someone with a deep understanding of consumer behavior, market trends, and the ability to navigate the competitive landscape of Broadcast Media.
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  Your strategic thinking, innovation, and leadership skills will be instrumental in driving brand growth, market share, and profitability.
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  As the Brand Marketing Director, you will be responsible for developing and implementing comprehensive brand strategies that align with the company's overall business objectives.
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  You will oversee brand positioning, messaging, and identity, ensuring consistency across all touchpoints. Additionally, you will manage brand portfolios and product launches, collaborating closely with cross-functional teams to bring new products to market successfully.
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  <strong>
   Key Responsibilities:
  </strong>
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   Develop and implement comprehensive brand strategies aligned with company objectives.
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   Oversee brand positioning, messaging, and identity.
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   Manage brand portfolios and portfolios of products.
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   Conduct market research and competitor analysis.
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   Develop and execute brand marketing campaigns across all channels.
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   Collaborate with cross-functional teams (marketing, sales, R&amp;D) to ensure brand alignment.
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   Analyze brand performance and identify opportunities for growth.
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   Stay up-to-date on industry trends and consumer insights.
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  <strong>
   The Ideal Candidate:
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   15+ years of experience in brand management and marketing, with a focus on building and growing brand identities
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   Strong understanding of consumer behavior and market trends.
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</div>


Director of Brand Marketing

Kiss Products

<div><div>Job Description Summary:</div>
Marketing Director will be responsible for the brand&rsquo;s strategy, marketing, and retail partnership; and is expected to play a key role in defining the brand strategy and manage overall marketing and shopper marketing initiatives.<div></div><div>
Job Description:</div><div>
Key Responsibilities:</div><div>
Brand Marketing</div><ul><li>Lead marketing strategy across all consumer touchpoints to grow brand awareness and relevancy, as well as customer acquisition and retention.</li><li>Develop annual Marketing business plans and oversees budget and program management of all projects to ensure alignment, accuracy, and executional excellence.</li><li>Develop and implement 360&deg; brand building strategies to drive each brand&rsquo;s awareness, trial, and loyalty to deliver market share growth.</li><li>Provide category and brand recommendations for promotional planning, and marketing support activities for both retail channels and e-commerce sites.</li><li>Collaborate &amp; interact regularly with internal partners for brand integration and execution of all programs</li><li>Partner with Sales, Product Development and Creative teams for every applicable project</li><li>Develop short and long-term strategic roadmaps for the brand, including creation and implementation of brand experiences in digital and direct channels that engage and excite customers.</li><li>Manage external agencies who function as strategic partners (i.e., PR and social media).</li><li>Oversee influencer marketing strategy for US; approves briefs and contracts and provide strategic guidance and leadership to social media teams, ensuring the creation and execution of high-quality, engaging content across all platforms.</li><li>Deliver innovative ideas, inspirations, and approaches to help foster conversation and evolution of the brands, including product development recommendations.</li></ul><div>
National Sales</div><ul><li>Initiate, develop, lead, and implement a go-to-market strategy to deliver brand share growth, and long-term objectives.</li><li>Develop and maintain strong relationships with retail partners via line review presentations including traveling to retail HQ and key retailer events when needed.</li><li>Partner with sales to drive strong collaborative relationships and joint business plans with retail partners at a national level to drive sustained business growth.</li><li>Collaborate with sales team to ensure process in place for executional excellence for new item launches and to create long-range retail sales strategies by channel.</li><li>Identify growth opportunities in new channels and markets.</li></ul><div>
Shopper Marketing</div><ul><li>Collaborate with team to develop impactful best in class omni-shopper marketing campaigns strategies for all key accounts, following through to execution. End-to-end campaign management and post-launch evaluation of activities.</li><li>Partner with sales to create customer-centric strategies across all channels and retailers including consumer incentives, promotions, in-store events, and sampling programs to positively impact shopper purchase intent and drive sales.</li></ul><div></div><div>
Benefits</div><ul><li><div>
Premium Medical Insurance Coverage</div></li><li><div>
401(k) Savings Plan</div></li><li><div>
Paid Time Off (PTO) based on seniority</div></li><li><div>
Paid Holidays</div></li></ul><div>
Additional Workplace Offerings (subject to change or eligibility.)</div><ul><li><div>
Annual Bonus Plan</div></li><li><div>
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room</div></li><li><div>
Summer Fridays</div></li><li><div>
Complimentary Gourmet Breakfast, Lunch, and Dinner</div></li><li><div>
Relocation Support for New Hires</div></li><li><div>
Work Anniversary Recognitions</div></li><li><div>
Congratulatory &amp; Condolence Gifts</div></li><li><div>
Employee Referral Bonus Program</div></li><li><div>
License/Certification Reimbursements</div></li><li><div>
Corporate Employee Discounts</div></li><li><div>
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card</div></li><li><div>
Commuter Support (Shuttle Bus Program and EZPass Support)</div></li><li><div>
Vehicle Perks</div></li></ul><div></div><div>
Qualification(s):</div><div>
Education(s):</div>
Bachelor of Science (B.S) (Required)<div></div><div>
Work Experience:</div>
Experience Range V: +13 years of relevant experience or industry exposure in a related field<div></div><div>
Skill(s):</div>
Marketing<div></div><div>
Language(s):</div>
English<div></div><div>
Certification(s):</div>
Not Applicable<div></div><div>
The anticipated compensation range is</div>
123,000.00 - 226,000.00 USD Annual<div>
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.</div><div></div><div>
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the &ldquo;Company&rdquo;) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.</div></div>

Marketing Director of Fashion and Hair Accessory

Green Thumb Industries

<div><div><h2 class="jobSectionHeader"><b>The Role</b></h2>
<p>
As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Director, Brand Marketing &ndash; RYTHM will be a key player in shaping the identity of the RYTHM THC Beverage brand and expanding consumer awareness and access to its best-in-class products.</p>
<p>
This role will own and drive the development of RYTHM&rsquo;s brand equity, strategy, and consumer marketing. You will lead the creation of a strong market presence, deepen consumer loyalty, and bring differentiated brand experiences to life. As RYTHM&rsquo;s brand steward, you will collaborate across GTI&rsquo;s broader brand, events, and sales teams while owning all RYTHM-specific initiatives.</p>
<p>
This is a rare opportunity to shape the identity and trajectory of RYTHM THC Beverage, a flagship THC beverage brand, in one of the fastest-growing categories in cannabis. If you are a strategic, creative, and consumer-obsessed marketer with a passion for building iconic brands, we want to hear from you.</p>
<p><b>
This role is based in our Chicago headquarters (River North) and requires a hybrid work schedule. Ability to travel up to 30% is required.</b></p>
<h2 class="jobSectionHeader"><b>
Responsibilities</b></h2>
<p><b>
Brand Strategy Development</b></p>
<ul>
<li>Define and execute RYTHM&rsquo;s beverage positioning strategy to resonate with target consumers and elevate the brand within the THC &amp; NA beverage category</li>
<li>Lead strategic planning for brand initiatives, identifying opportunities to grow visibility and strengthen brand equity</li>
<li>Manage the brand&rsquo;s look, feel, and voice across all RYTHM <b>Beverage </b>consumer touchpoints, ensuring consistency with GTI&rsquo;s broader brand standards and its core RYTHM cannabis brand</li>
<li>Oversee the development of a holistic RYTHM Beverage brand and marketing strategy and asset kit, inclusive of consumer and trade-facing materials</li>
</ul>
<p><b>Campaign &amp; Activation Management</b></p>
<ul>
<li>Own all RYTHM Beverage consumer communications across paid, owned and earned channels, and emerging platforms</li>
<li>Design and manage integrated campaigns, including in-store, digital, trade, and experiential activations (e.g., festivals, concerts, retail partnerships)</li>
<li>Partner with GTI&rsquo;s brand and events teams to bring RYTHM to life at scale through activations that build awareness and loyalty</li>
<li>Coordinate with creative agencies, media partners, and internal teams to deliver high-quality campaigns that drive consumer engagement</li>
</ul>
<p><b>Market Research &amp; Insights</b></p>
<ul>
<li>Conduct in-depth analysis of THC and functional beverage categories to understand emerging consumer preferences, competitor activity, and whitespace opportunities</li>
<li>Use insights to inform brand strategy, tailor campaigns, and identify growth opportunities</li>
<li>Manage brand performance metrics, reporting on RYTHM Beverage&rsquo;s health, consumer perception, and campaign effectiveness</li>
</ul>
<p><b>Cross-Functional Collaboration</b></p>
<ul>
<li>Work closely with innovation, creative, marketing, DTC, sales, and operations teams to ensure launches and campaigns align with brand standards and regulatory guidelines</li>
<li>Serve as the internal and external brand ambassador, championing its vision with stakeholders</li>
<li>Support training initiatives for sales teams, equipping them with brand knowledge and messaging to engage retail partners effectively</li>
</ul>
<p><b>Budget &amp; Resource Management</b></p>
<ul>
<li>Build and develop a best-in-class brand team over time</li>
<li>Manage the RYTHM brand marketing budget, optimizing spend to maximize ROI and deliver on brand objectives</li>
<li>Track resource allocation and financial performance, ensuring alignment with company targets</li>
</ul><h2 class="jobSectionHeader"><b>Qualifications</b></h2>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field preferred; MBA preferred</li>
<li>10+ years of experience in brand management or marketing within the CPG industry (alcohol, functional beverage experience highly desirable)</li>
<li>Proven experience building and scaling brand equity strategies</li>
<li>Experience managing and developing high-performing teams</li>
<li>Ability to balance strategic thinking with hands-on execution in a fast-paced, evolving environment</li>
<li>Strong analytical skills with a data-driven approach to decision-making</li>
<li>Exceptional communication and collaboration skills, with a proven ability to influence and manage diverse stakeholders</li>
<li>Ability to travel up to 30%</li>
</ul><h2 class="jobSectionHeader"><b>Additional Requirements</b></h2>
<ul><li>Must pass any and all required background checks</li>
<li>Must be and remain compliant with all legal or company regulations for working in the industry</li>
<li>Must possess valid driver&rsquo;s license</li>
<li>Must be a minimum of 21 years of age</li>
</ul>
<p>#LI-HYBRID</p></div><div><div><div><div><p><i>
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.</i></p></div></div><p>
Green Thumb Pay Range</p><p>
$150,000 - $180,000 USD</p></div></div></div>

Brand Director, RYTHM Beverage tags.new

Aspen Dental

<div>
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  The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
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  <strong>
   Position Overview:
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  Director of Brand &amp; Social Content Strategy Aspen Dental is seeking a forward-thinking Director of Brand &amp; Social Content Strategy to drive a modern, integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this leader will lead content strategy for the Aspen Dental brand identifying key messaging needs, mapping content across channels, and owning the paid and organic social media strategy and execution. This role will be responsible for shaping how holistic brand content drives awareness, engagement, acquisition, and retention across all touchpoints.
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  This role requires a unique blend of storytelling, content strategy, and performance-minded marketing. The ideal candidate deeply understands how to build brand affinity through content, but also how to architect that content across the full acquisition funnel&mdash;from awareness to conversion&mdash;and in close partnership with the cross functional channel teams (media, CRM, web) to maximize performance.
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  The Director of Brand &amp; Social Content will ensure Aspen and its family of brands remain at the forefront of consumer attention by delivering innovative, insight-driven content strategies that fuel growth, strengthen trust, and build long-term loyalty.
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  <strong>
   Responsibilities
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   Brand Content Strategy Leadership
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   Define and execute the Aspen Dental content strategy that balances brand storytelling with full funnel performance-driven outcomes, ensuring content is tailored to every stage of the acquisition funnel.
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   Build frameworks for how content will drive awareness, consideration, conversion, and loyalty across digital, social, and owned channels.
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   Champion a test-and-learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team.
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   Identify messaging iteration opportunities to continually maximize performance and meet business needs and demands.
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  <strong>
   Social Media Strategy
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   Tailor Aspen&rsquo;s brand content approach to social. Bring to life a unique social strategy for the brand that drives engagement, builds brand sentiment and drives overall brand growth.
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   Identify and cultivate the brand&rsquo;s social voice to be authentic, differentiated, and trend-forward while balancing governance and brand reputation.
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   Lead the paid and organic social media strategy across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms).
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   Drive growth through innovative use of creator partnerships, user-generated content, and new activation models.
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   Cross Functional Collaboration
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   Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance-optimized across all channels.
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   Translate media insights into actionable creative briefs and content strategies that drive measurable ROI.
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   Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always-on initiatives.
  </li>
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  <strong>
   Performance &amp; Analytics
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   Set clear KPIs and measurement frameworks for content effectiveness across the funnel.
  </li>
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   Partner with analytics and media teams to continuously monitor content performance, uncover insights, and optimize strategies.
  </li>
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   Deliver clear, data-backed recommendations and thought leadership to senior stakeholders.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Leadership &amp; Innovation
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 </p>
 <ul>
  <li>
   Lead agency relationships and external creators while ensuring brand standards are upheld.
  </li>
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   Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation.
  </li>
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   Cultivate a culture of experimentation, learning, and agility within the broader marketing team.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   15 years of experience in content strategy and social media marketing, with proven leadership in consumer-facing brands.
  </li>
  <li>
   Demonstrated ability to build content programming for a brand and translate content into measurable business impact across the funnel.
  </li>
  <li>
   Demonstrated impact of content that drives breakthrough, acquisition, and brand salience
  </li>
  <li>
   Experience building integrated content strategies in partnership with media, brand, and creative teams.
  </li>
  <li>
   Deep knowledge of paid and organic social, with hands-on experience managing campaigns and content at scale.
  </li>
  <li>
   Brand side experience preferred.
  </li>
  <li>
   Strong analytical skills and proficiency with performance tracking and social listening tools.
  </li>
  <li>
   Excellent leadership, communication, and collaboration skills.
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, or related field (Master&rsquo;s degree a plus).
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Additional Job Description
  </strong>
 </p>
 <p>
  If you are an applicant residing in California, please view our privacy policy here:
 </p>
 <p>
  https://careers.aspendental.com/us/en/tag-privacy-policy-for-california-employees
 </p>
 <ul>
  <li>
   Salary: Annual pay range: $155,000 - $195,000, plus bonus/incentives
  </li>
  <li>
   A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with a match.
  </li>
 </ul>
 <p>
 </p>
</div>


Director of Brand & Social Content Strategy

Roberts’ Tree & Lawn Service, LLC.

<p><b>Position Overview</b></p><p>We&rsquo;re hiring a <b>Marketing Director</b> to own our growth engine end-to-end. You&rsquo;ll set the strategy, manage the budget, lead execution (in-house and with partners), and report clear results&mdash;from impressions to booked revenue. The ideal candidate blends creative direction with performance rigor, turns field work into compelling content, and scales demand across seasons.</p><p><b>Responsibilities</b></p><ul><li><b>Strategy &amp; Planning:</b> Build the annual/quarterly marketing plan, forecast pipeline, and allocate channel budgets (paid social, search, LSA, OTT/CTV, radio, print/EDDM, sponsorships).</li><li><b>Demand Gen &amp; Performance:</b> Launch and optimize campaigns across Meta, Google Search/LSA, Retargeting, YouTube/OTT; manage keywords, audiences, offers, and landing pages to hit CPL/CAC targets.</li><li><b>Website &amp; SEO:</b> Own site performance (speed, UX, conversion rate), SEO roadmap (content, local citations, backlinks), and our Google Business Profile.</li><li><b>Content &amp; Brand:</b> Lead a consistent brand voice and visual system; produce a high-tempo content calendar (photo/video/case studies/reviews/before-afters) from real job sites.</li><li><b>Lifecycle &amp; CRM:</b> Build email/SMS nurture, referral and review programs, and simple automations; partner with operations to ensure fast lead response and accurate attribution in CRM.</li><li><b>Analytics &amp; Reporting:</b> Stand up dashboards (GA4, GSC, ad platforms, call tracking/LSA) and report weekly on CPL, ROAS, lead-to-book, job value, and revenue attribution.</li><li><b>Partnerships:</b> Manage agencies, freelancers, printers, and media buys; negotiate rates and hold vendors to KPIs.</li><li><b>Team Leadership:</b> Mentor a Marketing Assistant/Coordinator and cross-functional contributors; establish SOPs, briefs, and QA for on-brand, on-time delivery.</li><li><b>Community &amp; PR:</b> Activate local sponsorships, events, and press moments that reinforce our safety, professionalism, and ISA-Certified reputation.</li></ul><p><b>Requirements</b></p><ul><li>5+ years in growth/brand marketing (home services, trades, or multi-location/local a strong plus).</li><li>Proven ownership of a performance funnel with measurable improvements in CPL, CAC, and conversion rate.</li><li>Hands-on with <b>GA4</b>, Tag Manager, Google Ads/LSA, Meta Business Suite, basic SEO tools (GSC, Ahrefs/Moz), and call tracking.</li><li>Strong creative judgment (briefing, storyboarding, short-form video) and copy skills.</li><li>CRM familiarity (lead routing, pipeline hygiene, attribution); marketing automation/email (Mailchimp, HubSpot, or similar).</li><li>Organized operator: roadmap, budgets, vendor management, clear reporting.</li><li>Valid driver&rsquo;s license; comfortable gathering content on active job sites (PPE provided).</li></ul><p><b>Nice to Have</b></p><ul><li>Experience in arboriculture, landscaping, construction, or other field-service industries.</li><li>Basic editing (Premiere/CapCut), Canva/Adobe CC.</li><li>Knowledge of local advertising (EDDM, radio, OTT) and sponsorship activation.</li></ul><p><b>Compensation &amp; Benefits</b></p><ul><li>Competitive salary with performance bonus potential.</li><li>Year-round role with clear growth path (Head of Marketing).</li><li>Paid training and professional development.</li><li>Family-oriented culture, mission-driven brand, and well-resourced toolkit.</li></ul><p><b>How to Apply</b></p><p>Apply on Indeed <b>or</b> email your resume, 2&ndash;3 campaign examples (with metrics), and a short note on how you&rsquo;ve lowered CPL or improved lead-to-book rate to <b>info@robertstreeexperts.com</b>.</p><p>Job Type: Full-time</p><p>Pay: $36,000.00 - $52,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Marketing Director

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