brand marketing executive

Jade

LocationPakistan (Primary) &ndash; Supporting US &amp; Saudi Arabia MarketsOn-site / HybridAbout JadeJade is a governance-first, architecture-led technology firm delivering enterprise-grade solutions across AI, cloud, cybersecurity, and digital infrastructure.Operating across the United States, Saudi Arabia, and Pakistan, Jade is building a global presence focused on high-value, compliance-driven technology services.The organization is transitioning from system integration to a strategic digital transformation and governance partner.Role OverviewThe Brand &amp; Marketing Executive will function as a strategic marketing operator, responsible for:- Building Jade&rsquo;s global brand positioning- Supporting outbound growth and pipeline generation- Creating high-quality, enterprise-grade content- Enabling sales through structured marketing initiativesThis is not a basic marketing role. The role requires ownership, strategic thinking, and execution capability.Key Responsibilities1. Brand Positioning &amp; Messaging- Translate Jade&rsquo;s strategy into clear, consistent messaging- Maintain alignment across:- Website- Profiles (US, KSA, Global)- Proposals and decks- Ensure brand reflects:- Enterprise credibility- Governance-first positioning- High-value services2. Content &amp; Thought Leadership- Develop content for:- LinkedIn (primary channel)- Website- Case studies and use cases- Whitepapers / insight pieces- Focus on:- AI, Cloud, Cybersecurity, Compliance- Industry trends (US &amp; KSA markets)3. Outbound Marketing Support- Work closely with GTM Engineer to support outbound campaigns- Assist in:- Email campaigns- Messaging frameworks- Lead engagement content4. Sales Enablement- Support sales teams with:- Proposal content- Pitch decks- Capability documents- Ensure all materials are:- Professionally structured- Consistent with positioning5. Digital Presence Management- Manage and improve:- LinkedIn company presence- Website content updates- Ensure consistency and quality of communication6. Market Intelligence Support- Research:- Industry trends- Competitor positioning- US and KSA market insights- Provide inputs to leadership and sales teamsRequired QualificationsExperience- 2&ndash;5 years in marketing, branding, or content roles- Experience in B2B, technology, or services industry preferredSkills- Strong written and verbal communication- Ability to understand technical concepts and translate into business messaging- Content creation and storytelling- Understanding of digital marketing fundamentals- Research and analytical thinkingTools (Preferred)- LinkedIn marketing tools- Content and design collaboration tools- Basic understanding of CRM / marketing toolsKey Traits- Ownership mindset- Attention to detail- Ability to work independently- Structured thinking- Curiosity about technology and businessWhat Success Looks Like (First 6&ndash;12 Months)- Clear and consistent brand messaging across all materials- Strong LinkedIn presence and engagement- High-quality sales and proposal content- Contribution to outbound campaigns and lead generation- Improved brand perception in US and KSA marketsWhy Join Jade- Opportunity to shape a global technology brand from early stage- Exposure to international markets (US &amp; Saudi Arabia)- Work closely with leadership on strategy and growth- High ownership and career growth potentialCompensation- Market-competitive salary- Performance-based growth- Learning and development support- Exposure to global projectsReporting LineReports to: CEOWorks closely with: GTM Engineer, Sales, Enterprise Architecture, and LeadershipEmployment Type- Full-timeJade is building a high-performance, globally positioned organization. This role is critical in shaping how the market sees us.Application Question(s):<ul><li>Are you currently based in Islamabad and willing to work onsite at our office located in Gulberg Green, Islamabad?</li><li>What is your expected monthly salary?</li><li>Do you have good written and verbal communication skills in English?</li><li>How soon can you join if selected?</li></ul>Job Type: Full-timeWork Location: In person

Brand & Marketing Executive (Strategic Growth & Positioning)

Hilton

<div>
 A Marketing Executive plays an important role in assisting the Line Manager in achieving key objectives in line with the annual marketing and PR plan, current initiatives and relevant activities. The marketing and PR team performs an integral role in bringing together all function areas to ensure commercial targets are heightened. The executive role involves managing individual projects relating to marketing, media relations and internal communications and performing day-to-day administrative duties.
 
 
 
 What will I be doing?
 
 
 
 As Marketing Executive, you will be responsible for the results of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will perform the following tasks to the highest standards:
 
 
 Business Function
 
 
 <ul>
 <li>
 Coordinate and assist with delivering all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Line Manager
 </li>
 <li>
 Support the Line Manager by developing and implementing promotional activity, collateral and in-house merchandising as well as maintaining the hotels&rsquo; media library to include video, film and press coverage archives
 </li>
 <li>
 Promote the hotels&rsquo; marketing activities to the media covering all food and beverage, rooms and event promotions
 </li>
 <li>
 Support all internal communication activities including, but not limited to, regional and area updates, press release writing, newsletters and drafting speeches for company executives and assisting with senior management interviews with relevant preparation material
 </li>
 <li>
 Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections
 </li>
 <li>
 Support the department with media relations involving tracking social media, updating press kits, archiving news releases and press coverage, maintaining media databases, coordinating interviews, and ensuring relevant administrative duties are completed in advance of media visits
 </li>
 <li>
 Organise and manage familiarisation trips for media professionals and entertain local media where appropriate
 </li>
 <li>
 Assist with and, where required, lead on-site photos shoots and hotel filming whilst ensuring all relevant administration approvals are completed and confirmed
 </li>
 <li>
 Monitor and support Line Manager on all social media activity for the hotels whilst supporting departmental initiatives
 </li>
 <li>
 Be a brand champion for the hotels ensuring all collateral conforms to agreed brand standards, using the right tone and voice compliant with corporate guidelines
 </li>
 <li>
 Support and identify opportunities along with the Line Manager to grow and develop loyalty marketing activities with HHonors and other booker incentive schemes
 </li>
 <li>
 Execute and implement appropriate use of marketing and PR content, creative resources, translation and photography while optimising an effective online presence in line with regional strategy
 </li>
 <li>
 Respond to customer postings as appropriate tackling any complaints and issues
 
 
 
 </li>
 </ul>
 Managing Execution
 
 
 <ul>
 <li>
 Support the Line Manager in executing effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs
 </li>
 <li>
 Develop monthly / quarterly reports on activities highlighting results and next steps
 </li>
 <li>
 Develop, maintain and grow the hotels&rsquo; databases to promote all hotel disciplines including targeted HHonors campaigns
 </li>
 <li>
 Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotels.
 </li>
 <li>
 Actively respond to requests for information about the hotels
 </li>
 <li>
 Assist in developing reports on specific marketing and PR initiatives and promotions
 </li>
 <li>
 Assist in reviewing third party website content, ensuring standards are met and information is accurate, creative and current
 </li>
 <li>
 Execute and report on competitive analysis on hotel, food and beverage and eCommerce marketing activities and maximise compatibility with public relations efforts
 </li>
 <li>
 Ensure hotels have appropriate marketing and PR archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR
 </li>
 <li>
 Support and assist management in marketing and PR projects including resources with budget implications
 </li>
 <li>
 Support all communications connected with hotel crisis and issues set out by the Line Manager
 </li>
 <li>
 Achieve agreed performance goals and objectives of role set out by Line Manager and complete any reasonable task given from the Line Manager in a responsible and productive manner
 
 
 
 </li>
 </ul>
 Developing Talent
 
 
 <ul>
 <li>
 The executive role focuses more on self-development as opposed to developing team members
 
 
 
 </li>
 </ul>
 Building Relationships
 
 
 <ul>
 <li>
 Establish and maintain effective rapport and open communication with all hotel disciplines
 </li>
 <li>
 Develop strong working relationships with various levels of Hilton&rsquo;s personnel including hotel and regional teams and comply to Hilton core values
 </li>
 <li>
 Develop and manage working relationships with key members of the creative and media agencies
 </li>
 <li>
 Work effectively within the cluster marketing and PR team as well as supporting all hotel departments including regional levels on marketing and PR campaigns
 </li>
 <li>
 Support the Line Manager to develop and maintain effective working relationships with all external customers to include key members of the media, community organisations, local and municipality government officials, local industry organisations as well as suppliers and agencies.
 </li>
 <li>
 Excel at being an effective team player in all aspects of the role
 
 
 
 </li>
 </ul>
 
 What are we looking for?
 
 
 
 A Marketing Executive serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
 
 
 <ul>
 <li>
 Previous Marketing and/or Press Relations experience in a similar environment
 </li>
 <li>
 Excellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role
 </li>
 <li>
 Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
 </li>
 <li>
 Ability to work under pressure at all times
 </li>
 <li>
 Educated to College level or equivalent work experience
 </li>
 <li>
 Demonstrates ability to interact effectively with various levels of management
 </li>
 <li>
 Proven experience of working to and understanding key marketing and PR disciplines, plans and strategies
 </li>
 <li>
 Excellent written and verbal communication skills in English. High level proficiency of native language dependant on location of role
 </li>
 <li>
 Proficiency in Microsoft Office applications, budget management and project and time management
 </li>
 <li>
 Demonstrates an understanding of commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
 </li>
 <li>
 Exhibits previous experience of written work in a communications role
 </li>
 <li>
 Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
 </li>
 <li>
 Professional approach, clean and well groomed at all times
 </li>
 <li>
 Friendly demeanour, positive and enthusiastic attitude with strong customer focus and ability to work independently
 </li>
 <li>
 Honesty, integrity, passion for hard work and achieving results and successful outcomes
 </li>
 <li>
 Demonstrated self-starter, with excellent attention to detail
 </li>
 <li>
 Creatively minded and has a desire to work in marketing and/or PR for the hospitality industry
 </li>
 <li>
 Enjoys working collaboratively and is a key team player with a &ldquo;can do&rdquo; attitude and thrives on a challenge
 </li>
 <li>
 Good understanding of Hilton, its core values and management structure
 
 
 
 </li>
 </ul>
 It would be advantageous in this position for you to demonstrate the following capabilities and distinctions:
 
 
 <ul>
 <li>
 Previous experience of working in a marketing and PR role for the hospitality industry
 </li>
 <li>
 Able to speak further key business languages
 </li>
 <li>
 Qualifications or courses relating to creative, descriptive or effective writing
 </li>
 <li>
 Experience of working with media and design agencies
 </li>
 <li>
 Educated to College level with previous marketing and PR experience
 
 
 
 </li>
 </ul>
 
 What will it be like to work for Hilton?
 
 
 
 Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision &ldquo;to fill the earth with the light and warmth of hospitality&rdquo; unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
 
 
 
 Work Locations
 
 
 
 Hilton Kuwait Resort
 
 
 
 Schedule
 
 
 
 Full-time
 
 
 
 Brand
 
 
 
 Hilton Hotels &amp; Resorts
 
 
 
 Job
 
 
 
 Sales
</div>

Marketing Executive

Majid Al Futtaim

Majid Al Futtaim operates shopping malls, retail brands, and leisure destinations across the Middle East, including Bahrain. At Majid Al Futtaim (MAF), a Marketing Executive typically supports brand campaigns across retail (Carrefour), malls, and entertainment.Key Responsibilities:Plan and execute marketing campaigns (online &amp; offline)Manage social media platforms (Facebook, Instagram, TikTok, etc.)Coordinate with agencies for advertising, promotions, and eventsMonitor campaign performance (KPIs, ROI, engagement)Support digital marketing (Google Ads, Meta Ads, email campaigns)Conduct market research &amp; competitor analysisAssist in branding activities and customer engagement programsPrepare reports and presentations for marketing managersSkills &amp; Requirements:Bachelor&rsquo;s degree in Marketing, Business, or related field1&ndash;4 years experience in marketing or digital marketingKnowledge of:Social media toolsGoogle Analytics / AdsContent creation &amp; brandingStrong communication and creativityData analysis and reporting skillsPay: From BD420.000 per monthWork Location: In person

Marketing Executive - Majid Al Futtaim

Luxury Squared Trading WLL

Hiring: Female Marketing Executive We are looking for a Female Marketing Executive to join our team in Doha.Requirements:<ul><li>Fluent in English and Arabic (spoken)</li><li>Experience in retail, fashion, or luxury industry is preferred</li><li>Strong communication and customer engagement skills</li><li>Knowledge of social media marketing (Instagram, TikTok, etc.)</li><li>Creative, presentable, and sales-driven</li><li>Ability to handle events, in-store campaigns, and customer relations</li></ul>Responsibilities:<ul><li>Promote products through online and in-store marketing</li><li>Manage and grow social media platforms</li><li>Create marketing content (photos, captions, promotions)</li><li>Coordinate sales campaigns, offers, and events</li><li>Engage with customers and build brand loyalty</li><li>Monitor market trends and competitors</li></ul>Location: Doha, Qatar Salary: To be discussedSend your CV to: marynor@luxurysquaredtrading.comJob Type: Full-timePay: QAR5,000.00 - QAR7,000.00 per monthWork Location: In person

Female Marketing Executive

Savage X Fenty

<div>
 
 Job Description
 
 
 
 
 The Opportunity
 
 
 
 Savage X Fenty is a culturally powerful brand with global visibility, strong momentum, and a clear point of view. Operating at the intersection of culture, confidence, and inclusivity, Savage continues to scale its reach, relevance, and impact.
 
 
 We are seeking a
 
 Senior Vice President, Brand Marketing
 
 to lead how the brand shows up in the world. Reporting directly to the CEO and sitting on the Executive Leadership Team, this role owns the global brand vision and its expression across every consumer touchpoint &mdash; driving cultural relevance, compelling storytelling, and emotional connection at scale.
 
 
 This is a high-impact executive role for a leader who blends creative excellence, cultural intuition, and strong people leadership, and who thrives in a fast-moving, highly collaborative environment.
 
 
 
 How You&rsquo;ll Make An Impact
 
 
 
 As SVP, Brand Marketing, you will serve as a core member of the Executive Leadership Team, leading global brand marketing and creative functions and shaping long-term brand strategy.
 
 
 
 Impact Will Be Measured By
 
 
 
 <ul>
 <li>
 Increased brand awareness and cultural relevance
 </li>
 <li>
 Clear, differentiated brand positioning
 </li>
 <li>
 Consistent, high-quality brand expression across channels
 </li>
 <li>
 Brand momentum that supports commercial growth
 
 
 </li>
 </ul>
 
 What You&rsquo;ll Do
 
 
 
 
 Brand Strategy &amp; Leadership
 
 
 
 <ul>
 <li>
 Define and evolve the global brand vision, positioning, and marketing strategy.
 </li>
 <li>
 Act as a strategic thought partner to the CEO and Executive Leadership Team.
 </li>
 <li>
 Ensure the brand remains culturally relevant while expanding reach and influence.
 </li>
 <li>
 Translate business priorities, product innovation, and cultural moments into compelling brand narratives.
 </li>
 <li>
 Own and oversee significant brand marketing budgets, making disciplined investment decisions, tradeoffs, and prioritization choices to maximize impact.
 
 
 </li>
 </ul>
 
 Creative &amp; Brand Expression
 
 
 
 <ul>
 <li>
 Set the overarching creative vision and brand standards in partnership with the VP of Creative.
 </li>
 <li>
 Bring strong POV, taste, and judgment to elevate creative ideas through clear direction and decisive feedback.
 </li>
 <li>
 Ensure all brand and campaign creative aligns with the brand&rsquo;s voice, values, and business priorities.
 </li>
 <li>
 Be involved at key moments (concept, casting, shoots, final approvals) while empowering Creative leadership to own execution.
 </li>
 <li>
 Hold ultimate accountability for the quality and impact of brand creative across all touchpoints.
 
 
 </li>
 </ul>
 
 Celebrity, Collaborations &amp; Partnerships &amp; PR
 
 
 
 <ul>
 <li>
 Identify, originate, and lead high-impact celebrity relationships, brand collaborations, and strategic partnerships that drive cultural relevance and brand heat.
 </li>
 <li>
 Proactively spot opportunities across talent, brands, and cultural moments &mdash; bringing ideas forward rather than waiting for inbound.
 </li>
 <li>
 Lead major negotiations and manage key relationships, while empowering the team to execute smaller or ongoing initiatives.
 </li>
 <li>
 Set the strategic direction for partnerships and PR, ensuring all efforts are aligned with brand priorities and cohesive storytelling.
 </li>
 <li>
 Manage PR strategy and agency partnership to proactively shape narratives and visibility, not simply respond to them.
 
 
 </li>
 </ul>
 
 Social, Integrated Marketing &amp; Channels
 
 
 
 <ul>
 <li>
 Set the strategic direction and POV for Savage X Fenty&rsquo;s global social presence.
 </li>
 <li>
 Partner with Social and Integrated Marketing leaders to elevate creative and ensure cohesion across channels.
 </li>
 <li>
 Ensure social and integrated efforts reinforce broader brand narratives.
 </li>
 <li>
 Own brand storytelling across digital touchpoints, partnering with Growth Marketing and Merchandising teams to maintain brand integrity.
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Partner closely with Merchandising and Design on product storytelling and category expansion.
 </li>
 <li>
 Collaborate with Growth, Product Creation, Operations, and International teams to ensure alignment.
 </li>
 <li>
 Operate with strong opinions and openness to debate in service of the best outcomes.
 
 
 </li>
 </ul>
 
 Team Leadership &amp; Development
 
 
 
 <ul>
 <li>
 Lead and develop a high-performing global brand organization of ~25 team members.
 </li>
 <li>
 Build strong leaders, foster accountability, and maintain a high bar for performance.
 </li>
 <li>
 Balance strategic leadership with hands-on involvement in a lean, fast-moving environment.
 
 
 </li>
 </ul>
 
 This Role Is
 
 
 
 
 What This Role Is (and Is Not)
 
 
 
 <ul>
 <li>
 A senior executive role with both strategic and hands-on responsibility.
 </li>
 <li>
 Fast-moving, highly cross-functional, and built for leaders comfortable with ambiguity.
 </li>
 <li>
 Lean and internally driven &mdash; ideas and creative are developed in-house.
 
 
 </li>
 </ul>
 
 This Role Is Not
 
 
 
 <ul>
 <li>
 Growth Marketing, Performance Marketing, CRM, or Customer Acquisition.
 </li>
 <li>
 A big-budget, agency-dependent brand role.
 </li>
 <li>
 A role for leaders who prefer rigid process or staying removed from execution.
 
 
 </li>
 </ul>
 
 What You Will Bring
 
 
 
 <ul>
 <li>
 15+ years of marketing experience, with 5+ years in an executive leadership role.
 </li>
 <li>
 Senior experience in brand marketing, creative, or cultural marketing within consumer brands.
 </li>
 <li>
 Proven ability to build and scale a distinctive, culturally relevant brand.
 </li>
 <li>
 Exceptional taste and creative judgment, with a track record of elevating work through clear POV and decisive leadership.
 </li>
 <li>
 Demonstrated success leading large, multidisciplinary teams.
 </li>
 <li>
 Proven experience managing large, complex brand marketing budgets, negotiating effectively, and making sound tradeoffs in resource-constrained environments.
 </li>
 <li>
 Experience working with celebrity, talent, brand collaborations, or culturally influential partners.
 </li>
 <li>
 Comfort operating at both executive and executional levels in fast-moving, ambiguous environments.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing or a related field (or equivalent experience).
 </li>
 <li>
 Ideal candidate brings foundational AI literacy, including experience using generative AI tools, and a proactive mindset to experiment with new technologies to drive productivity and innovation.
 
 
 </li>
 </ul>
 
 Final Note
 
 
 
 This role is best suited for a leader who takes ownership, moves quickly, collaborates deeply, and is energized by building &mdash; not maintaining &mdash; brands.
 
 
 
 Where We Are
 
 
 
 <ul>
 <li>
 This role will be based in our El Segundo Headquarters
 
 
 </li>
 </ul>
 
 Compensation &amp; Total Rewards
 
 
 
 At Savage X Fenty, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Savage X Fenty includes:
 
 
 
 
 <ul>
 <li>
 Hybrid Work Schedule*
 </li>
 <li>
 Discretionary Paid Time Off*
 </li>
 <li>
 Summer Fridays*
 </li>
 <li>
 Healthcare Plans
 </li>
 <li>
 Employee Discounts
 </li>
 <li>
 401k
 </li>
 <li>
 Annual Bonus Program
 </li>
 <li>
 Equity Program*
 </li>
 <li>
 And More
 
 
 </li>
 </ul>
 
 
 <ul>
 <li>
 Varied for retail, fulfillment and fully remote roles.
 
 
 </li>
 </ul>
 The annual base salary range for this position is from $239,800-$340,000. The range provided includes the base salary that Savage X Fenty expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate&rsquo;s related work experience, subject matter expertise and work location.
 
 
 
 Security Alert: Protect yourself from scams
 
 
 
 At Savage X Inc., we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Savage X inc. emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom&mdash;never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.
 
 
 Savage X Inc.
 
 
 is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Savage X Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Savage X Inc.
 
 
 will continue to champion a workplace culture that prizes diversity and inclusivity.
 
 
 We encourage you to apply regardless of meeting all qualifications and/or requirements.
 
 
</div>

SVP, Marketing

New York University

<div>Position Summary:
<div>
Applications are welcome from all qualified candidates. In line with UAE regulations, Emirati candidates are encouraged to apply.</div><div></div><div> 
New York University Abu Dhabi (NYUAD) seeks to appoint a Director of Marketing, Executive and Professional Education reporting to the Vice Provost, Executive &amp; Professional Education.</div><div></div><div> 
The Director of Marketing provides strategic leadership for the marketing, brand positioning, and demand-generation strategy for the Office of Executive and Professional Education (OEPE) at NYU Abu Dhabi. Supporting four program verticals&mdash;Executive Education Custom Programs, Professional and Executive Master&rsquo;s Degrees, High School Programs, and Community &amp; Open Enrollment Classes&mdash;the role ensures the development and execution of integrated marketing initiatives that drive inquiries, applications, and enrollments across regional and international markets. Reporting to the Vice Provost of Executive and Professional Education, the Director of Marketing is responsible for shaping and implementing data-driven marketing strategies that strengthen NYU Abu Dhabi&rsquo;s market position in executive and professional education. The role oversees marketing strategy, digital engagement, brand development, vendor and agency partnerships, and the effective use of CRM and marketing technologies to support a seamless inquiry-to-enrollment journey. As the senior marketing leader for OEPE, the Director ensures marketing investments are aligned with institutional priorities and program growth objectives while delivering measurable outcomes in lead generation, conversion rates, brand visibility, and market penetration across Abu Dhabi, the UAE, the GCC, and international markets.</div><div></div><div> 
Key Responsibilities:</div><div></div><div> 
Marketing Strategy &amp; Lead Generation</div><ul><li>
Lead the development and execution of a comprehensive marketing strategy for the Office of Executive and Professional Education across all four program verticals</li><li>
Build annual and multi-year marketing plans aligned with program growth, enrollment objectives, and institutional priorities</li><li>
Drive lead generation through digital advertising, strategic partnerships, events, and regional outreach initiatives</li><li>
Oversee the marketing funnel from awareness through inquiry, application, and enrollment, ensuring marketing activities support sustainable growth and measurable outcomes</li></ul><div></div><div> 
Digital, Brand &amp; Content Strategy</div><ul><li>
Lead OEPE&rsquo;s digital media and brand strategy, including SEO, paid media, social media, and content marketing initiatives</li><li>
Oversee the creation of high-impact and dynamic website content for all program verticals</li><li>
Develop program collateral including brochures, viewbooks, custom client pitch decks, and testimonials</li><li>
Strengthen NYUAD&rsquo;s executive education thought leadership presence through blogs, webinars, faculty-led panels, and digital content initiatives</li></ul><div></div><div> 
Data, Analytics &amp; Systems</div><ul><li>
Establish a data-informed marketing approach that supports strategic decision-making and continuous improvement across marketing initiatives</li><li>
Track, analyze, and report on marketing performance across the full funnel, including lead generation, conversion rates, cost of acquisition (CAC), and return on investment (ROI)</li><li>
Implement and manage CRM and marketing automation systems to support inquiry-to-enrollment workflows and improve operational efficiency</li><li>
Develop dashboards and reports to provide insights to leadership and support evidence-based marketing strategies</li><li>
Develop and manage the division&rsquo;s website to ensure an effective and engaging digital presence</li></ul><div></div><div> 
Partnerships, Events &amp; External Engagement</div><ul><li>
Develop regional and international partnerships that support lead generation, co-marketing opportunities, and expanded market reach</li><li>
Lead participation in regional and international education fairs and recruitment events to promote NYUAD&rsquo;s executive and professional education offerings</li><li>
Manage thought leadership events including faculty panels, executive briefings, and webinars</li><li>
Coordinate with University Communications on media engagement, brand identity, and reputation management</li></ul>
Qualifications:
<div>
Qualifications:</div><div> 
Required Education</div><ul><li>
Master's Degree in one of the following (or a closely related field):<ul><li>
Marketing</li><li>
Business Administration (MBA)</li><li>
Communications / Strategic Communications</li><li>
Strategy</li><li>
Higher Education Administration</li><li>
Public Relations / Integrated Marketing</li><li>
Data / Analytics / Digital Marketing/marketing analytics concentration</li></ul></li></ul><div>
Required Experience</div><ul><li>
10+ years of progressive marketing leadership experience</li><li>
Demonstrated success driving enrollment growth in higher education or executive education</li><li>
Experience working in the GCC, particularly the UAE</li><li>
Experience managing large marketing budgets and agencies</li><li>
Experience building digital-first, data-driven marketing organizations</li><li>
Core Knowledge Areas<ul><li>
Executive education and professional education markets</li><li>
Higher education marketing and enrollment strategy</li><li>
Digital marketing, SEO, paid media, and content strategy</li><li>
Brand positioning and storytelling</li><li>
CRM, marketing automation, and funnel management</li></ul></li><li>
Skills<ul><li>
Strategic marketing leadership</li><li>
Campaign design and execution</li><li>
Data analytics and performance reporting</li><li>
Vendor and agency management</li><li>
Budgeting and financial planning</li><li>
Executive communication and presentation</li><li>
Stakeholder and partnership development</li></ul></li><li>
Abilities<ul><li>
Build and scale high-performance marketing teams</li><li>
Translate institutional strategy into market-facing narratives</li><li>
Operate in a fast-paced, entrepreneurial environment</li><li>
Work cross-functionally across academic and administrative units</li><li>
Represent NYUAD with executive presence and credibility</li></ul></li></ul><div>
Preferred Education</div><ul><li>
Master's Degree with a concentration in Marketing, Strategy, or International Business</li><li>
Master's Degree Integrated Marketing, Digital Marketing, or Marketing Analytics</li><li>
Graduate qualification (certificate/diploma) in:<ul><li>
Digital Performance Marketing (paid media, conversion optimization)</li><li>
SEO / Content Strategy</li><li>
CRM / Marketing Automation (Salesforce, HubSpot, Slate, etc.)</li><li>
Coursework or executive education in GCC/UAE market strategyor higher-ed enrollment management</li></ul></li></ul><div>
Preferred Experience</div><ul><li>
Marketing knowledge of executive education, professional master&rsquo;s, or corporate learning programs at a previous institution of higher education</li><li>
Expertise in B2B, government, and enterprise marketing</li><li>
Deep understanding of GCC and international student markets</li><li>
Advanced CRM and marketing automation expertise</li>
Strong regional media and agency networks 
<li>
</li></ul>
Additional Information:
<div>
NYU Abu Dhabi is a degree-granting research university with a fully integrated liberal arts and science undergraduate program in the Arts, Sciences, Social Sciences, Humanities, and Engineering. NYU Abu Dhabi, NYU New York, and NYU Shanghai, form the backbone of NYU&rsquo;s global network university, an interconnected network of portal campuses and academic centers across six continents that enable seamless international mobility of students and faculty in their pursuit of academic and scholarly activity. This global university represents a transformative shift in higher education, one in which the intellectual and creative endeavors of academia are shaped and examined through an international and multicultural perspective. As a major intellectual hub at the crossroads of the Arab world, NYUAD serves as a center for scholarly thought, advanced research, knowledge creation, and sharing, through its academic, research, and creative activities.</div></div>

Director of Marketing, Executive and Professional Education - Office of Executive Education

Desert Financial Credit Union

<div>The Vice President of Strategy, Marketing &amp; Communications serves as the executive leader responsible for shaping and driving SwitchThink's market position, brand authority, and growth trajectory. Reporting directly to the CEO, this role is a key member of the senior leadership team and holds enterprise-wide accountability for integrated strategy development, marketing execution, and corporate communications.

This executive will architect and scale the marketing and communications function from the ground up, bringing deep expertise in B2B marketing to Credit Unions and IT Services. They will personally drive initiatives while directing a lean team and external contractors, owning the work alongside the people being led rather than delegating from a distance The VP will translate SwitchThink's mission into compelling brand narratives, demand generation engines, and strategic initiatives that accelerate revenue growth and deepen credit union partnerships. As both a visionary leader and a hands-on executive, they will champion brand integrity, drive measurable business outcomes, and build a high-performing team culture rooted in data, creativity, and client-first thinking.
What you will do here:

Enterprise Strategy &amp; Vision Leadership

Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.

Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.

Brand Management &amp; Market Positioning

Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.

Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.

Integrated Marketing &amp; Demand Generation

Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.

Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.

Corporate Communications &amp; PR

Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.

Serve as a communications advisor to the CEO and board.

Digital Strategy &amp; Content Marketing

Own digital presence including website, SEO/SEM, email, and social platforms.

Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.

Market Intelligence &amp; Competitive Insights

Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies.

Surface actionable insights that inform product, sales, and strategic decision-making at the executive level.

Executive Leadership &amp; Team Development

Build, lead, and develop a high-performing marketing and communications function..

Foster a culture of innovation, accountability, and continuous growth. Define team makeup and effectively use contractors.

Analytics, KPIs &amp; Performance Reporting

Establish and own marketing performance frameworks, KPI dashboards, and executive reporting.

Champion data-driven decision-making across all marketing investments and optimize spend for maximum business impact.

Budget &amp; Vendor/Agency Management

Own the enterprise marketing and communications budget.

Manage agency, freelance, and vendor relationships strategically.

Evaluate and implement marketing technology to support scale, automation, and efficiency.

Cross-Functional Executive Collaboration

Serve as a strategic partner to Sales, Account Management, Product, Operations, and Finance leadership.

Align marketing priorities with revenue goals and ensure a unified go-to-market strategy across all functions.

What you will need:

Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or related field required.

Master&rsquo;s degree/MBA Business Administration, Marketing, Strategy, or related field preferred.

10+ years Progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments required.

5+ years Senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&amp;L or budget accountability required.

5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience highly preferred required.

5+ years Proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment &ndash; Preferred required.

Executive Strategy &amp; Vision

Executive-level strategic thinking, Strategic Influence, and enterprise vision setting

Ability to shape organizational direction, set long-range priorities, and inspire confidence at the board and C-suite level required.

Leadership &amp; Team Development

Proven ability to build and lead teams and drive change leadership

Proven track record of building high-performing teams, navigating ambiguity, leading transformation, and standing up new functions from the ground up required.

B2B Marketing Expertise &amp; Demand Generation

Deep B2B marketing expertise,

Demonstrate Innovative Thinking

Deep command of integrated marketing strategy, brand management, and demand generation &mdash; with a track record of bringing creative, differentiated campaigns to life in competitive markets required.

Digital Marketing &amp; Technology Proficiency

Deep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying

Proficiency across digital channels including paid and organic search, marketing automation platforms, CRM systems, and campaign analytics tools required.

Executive Communications &amp; Storytelling

Expert executive communications, media relations, crisis communications, writing and presentation skills

Outstanding ability to craft and deliver compelling narratives across executive, media, and public-facing audiences &mdash; including crisis situations required.

Data-Driven Decision Making &amp; ROI Focus

Excellent Analytical skills,

Results Orientation

Expertise with ROI measurement

Relentless focus on measurable outcomes, pipeline growth, and revenue impact, backed by strong analytical capabilities and performance reporting required.

Cross-Functional Collaboration &amp; Influence

Collaborative Partnership skills and strong cross-functional influence
Expertise with budget management and vendor oversight

Demonstrated ability to build trust and alignment across diverse stakeholders, manage agency and vendor relationships, and influence outcomes without direct authority required.

Credit Union &amp; Financial Services Industry Knowledge

Client-First Mindset
Expertise in CU/financial services knowledge

Deep empathy for credit unions and their technology needs, grounded in hands-on experience in the credit union or community banking space required.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

For additional information about our organization, careers, and benefits visit: http://www.desertfinancial.com/careers.</div>

VP Strategy & Marketing Communication-ST

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