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brand manager - istanbul Jobs in Istanbul Turkey

brand manager - istanbul

brand marketing manager

Kolektif House

<div>
 
 
 About Kolektif House
 
 
 
 
 
 
 Kolektif House is more than just a workspace; it&rsquo;s a vibrant community where creativity, collaboration, and innovation thrive. We are dedicated to redefining the traditional work environment by fostering a culture of openness, sustainability, and collective growth. Our spaces are designed to inspire, connect, and empower our diverse community of professionals, entrepreneurs, and creatives.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are now looking for a
 
 Senior Brand Marketing Manager
 
 who will play a key role in elevating the Kolektif House brand, shaping our marketing vision, and driving impactful campaigns that strengthen our presence across all touchpoints.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead the development and execution of the brand strategy in alignment with business goals and company vision.
 </li>
 <li>
 Strengthen and evolve the brand identity across digital, physical, and experiential channels.
 </li>
 <li>
 Develop long-term brand plans to support growth, customer engagement, and international expansion.
 </li>
 <li>
 Create innovative 360&deg; brand campaigns, ensuring strong storytelling and measurable impact.
 </li>
 <li>
 Oversee creative concepting, messaging frameworks, and visual direction with internal teams and external agencies.
 </li>
 <li>
 Manage content production for digital platforms, events, partnerships, and community programs.
 </li>
 <li>
 Own and manage the annual brand &amp; marketing calendar, integrating campaigns with product launches, events, and company-wide priorities.
 </li>
 <li>
 Ensure consistent execution of the brand playbook across all teams and channels.
 </li>
 <li>
 Collaborate with KoEvents, partnerships, and community teams to deliver brand-enhancing experiences.
 </li>
 <li>
 Develop strategic partnerships to expand brand visibility and create new opportunities for engagement.
 </li>
 <li>
 Support the social media strategy and ensure alignment with brand tone, visuals, and messaging.
 </li>
 <li>
 Oversee KPI-driven improvements across website, digital funnels, and content performance.
 </li>
 <li>
 Work closely with Product, Sales, Operations, and Expansion teams to ensure brand coherence across the entire customer journey.
 </li>
 <li>
 Partner with leadership on strategic presentations, brand guidelines, and executive communication materials.
 </li>
 <li>
 Track campaign performance, brand health metrics, and budget usage with a data-driven approach.
 </li>
 <li>
 Develop insights to continuously refine brand strategy and improve ROI.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Competencies
 
 
 
 
 
 <ul>
 <li>
 Minimum
 
 8-10 years of experience
 
 in Brand Marketing, preferably in lifestyle or creative industries.
 </li>
 <li>
 Strong experience in
 
 brand strategy, integrated campaigns, and creative direction
 
 .
 </li>
 <li>
 Excellent storytelling skills with an eye for aesthetics and brand consistency.
 </li>
 <li>
 Ability to manage complex projects, stakeholders, and agencies in a fast-paced environment.
 </li>
 <li>
 Data-driven mindset with experience in brand performance measurement.
 </li>
 <li>
 Exceptional communication skills in English and Turkish.
 </li>
 <li>
 A proactive, collaborative, and creative mindset &mdash; someone who loves building things from scratch and elevating brand culture.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 
 
 
 <ul>
 <li>
 Opportunity to grow within a fast-scaling organization
 </li>
 <li>
 High ownership, exposure to strategic projects, and real business impact
 </li>
 <li>
 Performance-based bonus structure
 </li>
 <li>
 A collaborative, people-first culture where learning and growth are encouraged
 </li>
 </ul>
 
 
 
 
 
 Apply Now
 
 
 
 
 
 
 Ready to be a part of our expansion story? We&rsquo;d love to hear from you.
 
 
 
 
 
 
 Please submit your CV and a brief note on why you&rsquo;re excited to join Kolektif House.
 
 
 
 
 
 
 
 Let&rsquo;s co-grow! 🚀
 
 
 
 
</div>

Senior Brand Marketing Manager

Eureko Sigorta

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Brand Manager
 
 to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.
 
 
 If you would like to be part of an
 
 award-winning &amp; pioneering team
 
 that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand &amp; Marketing
 
 
 <ul>
 <li>
 Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
 </li>
 <li>
 Plan and manage campaigns across all media platforms including digital and social.
 </li>
 <li>
 Manage
 
 creative agency relationships
 
 to ensure timely delivery of high-quality campaigns and materials.
 </li>
 <li>
 Develop social media strategy &amp; related assets, ensuring content is engaging, aligned with brand voice.
 </li>
 <li>
 Ensure consistency in
 
 storytelling
 
 across all customer and brand touchpoints.
 </li>
 <li>
 Monitor market trends, customer insights, and competitor activities to identify opportunities.
 </li>
 <li>
 Work closely with the
 
 Digital Marketing &amp; Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns)
 
 to align brand activities with digital platforms and customer journey improvements.
 </li>
 </ul>
 
 
 
 
 
 Customer Understanding &amp; Research
 
 
 <ul>
 <li>
 Conduct market research and analyze customer behavior to generate insights.
 </li>
 <li>
 Translate research findings &amp; all kinds of relevant customer data into actionable strategies that drive engagement and growth.
 </li>
 <li>
 Monitor customer journeys and identify pain points/opportunities for improvement.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Reporting
 
 
 <ul>
 <li>
 Own and manage the
 
 brand &amp; marketing budget
 
 , ensuring efficient allocation of resources.
 </li>
 <li>
 Provide regular reports to management on budget allocation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Industrial Engineering or related field.
 </li>
 <li>
 
 5+ years of experience
 
 in brand management and campaign execution (preferably in FMCG/retail)
 </li>
 <li>
 Proven experience in
 
 managing agencies, social media, and multi-channel campaigns.
 
 </li>
 <li>
 Strong
 
 storytelling and presentation skills
 
 (both in English and Turkish).
 </li>
 <li>
 Experience in
 
 market research and customer understanding.
 
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Analytical mindset with ability to translate insights into action.
 </li>
 <li>
 Creative, proactive, and able to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Eureko Sigorta&rsquo;da f&inodot;rsat e&scedil;itli&gbreve;i &ouml;nceli&gbreve;imizdir.
 
 
 
 
 T&uuml;m adaylar&inodot;m&inodot;z&inodot; cinsiyet, medeni durum, ya&scedil;, dil, din, &inodot;rk veya siyasi g&ouml;r&uuml;&scedil; gibi &ouml;zelliklerini dikkate almadan, &scedil;irketimizin yetkinlik ihtiya&ccedil;lar&inodot;na g&ouml;re de&gbreve;erlendirip, adil ve e&scedil;it f&inodot;rsat sa&gbreve;layan bir i&scedil;veren olma prensibini benimseriz.
 
 
 
 
</div>

Brand Manager

Bunge

<div>
 
 City :
 
 Istanbul
 
 State :
 
 &Idot;stanbul (TR-34)
 
 Country :
 
 T&uuml;rkiye (TR)
 
 Requisition Number :
 
 43078
 
 
 Are you willing to develop your career as
 
 Brand Manager
 
 in one of the biggest companies in agri and food business? Looking to make a difference in one of the most stable industries at the time being &ndash; you probably have heard about our local brands of oil, Salat and Komili?
 
 
 We are growing and looking for a passionate, bold, and driven
 
 Brand Manager
 
 .
 
 
 Read the vacancy below to learn more about it!
 
 
 
 Please submit your application in English version.
 
 
 
 
 What Will You Be Doing As An Brand Manager
 
 
 
 Responsible for brand positioning, brand strategy, package design, launching new campaigns, product innovation, new product development, consumer research, and agency management.
 
 
 Analyze market trends and executing Marketing projects, 360-degree campaigns, sustainability programs, NPD&rsquo;s, long term project management with third parties as well as working on product positioning and contributing to brand strategy by closely working with supporting departments.
 
 
 
 This should be completed through the following activities:
 
 
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Managing and driving brand positioning and brand strategy.
 </li>
 <li>
 Managing social media and content marketing. Launching, managing, and optimizing social media campaigns.
 </li>
 <li>
 Managing CSR and Sustainability projects with third parties with corporate leading skills.
 </li>
 <li>
 Analyzing market, consumer, and competitive landscapes for strategic insights.
 </li>
 <li>
 Managing the new product development process and product launches/relaunches.
 </li>
 <li>
 Contributing to the development of the media strategy, brief the agency on it and follow up on the media plan.
 </li>
 <li>
 Analyzing and interpreting the results of market research results (e.g. Nielsen, Ipsos) and translate them into recommendations and actions.
 </li>
 <li>
 Drawing up and executing annual marketing plans and advertising campaigns.
 </li>
 <li>
 Managing product profitability, profit &amp; loss, and marketing budgets.
 
 
 </li>
 </ul>
 
 What you can bring to the role:
 
 
 
 <ul>
 <li>
 A bachelor&rsquo;s/master&rsquo;s degree from a Marketing or Business Management department.
 </li>
 <li>
 Minimum 5 years of Marketing experience including product, advertisement, positioning, pricing knowledge, communication, social media, CSR and experience marketing.
 </li>
 <li>
 Detail oriented, strong planning skills and excellent level of communication required.
 </li>
 <li>
 Creative mindset with the ability of following innovative technology that can be applied to the company&rsquo;s brands.
 </li>
 <li>
 Fluency in English, both written and spoken.
 
 
 </li>
 </ul>
 
 What do we offer to our future colleague:
 
 
 
 
 Besides the salary, our company offers the following benefits:
 
 
 
 <ul>
 <li>
 A competitive salary and benefits ( medical services, transportation allowance, meal allowance, gift cheques).
 </li>
 <li>
 Hybrid working schedule: 3 days in the office, 2 days at home.
 </li>
 <li>
 Work within an experienced team, international environment.
 </li>
 <li>
 The freedom to make an impactful contribution to business.
 </li>
 <li>
 Possibilities of development within the company .
 
 
 </li>
 </ul>
 At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of :37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they&rsquo;re grown to where they&rsquo;re needed&mdash;in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.
 
 
 Every day our people exemplify these values, which represent Bunge at its core:
 
 
 <ul>
 <li>
 We Are One Team &ndash; Collaborative, Respectful, Inclusive
 </li>
 <li>
 We Lead The Way &ndash; Agile, Empowered, Innovative
 </li>
 <li>
 We Do What&rsquo;s Right &ndash; Safety, Sustainability, With Integrity
 
 
 </li>
 </ul>
 If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day &ndash; people who are #ProudtoBeBunge
 
 
</div>

Brand Manager - Istanbul

<div><div><div>City : Istanbul </div><div>State : İstanbul (TR-34) </div><div>Country : T&uuml;rkiye (TR) </div><div>Requisition Number : 43078</div></div> 
Are you willing to develop your career as Brand Manager in one of the biggest companies in agri and food business? Looking to make a difference in one of the most stable industries at the time being &ndash; you probably have heard about our local brands of oil, Salat and Komili? 
We are growing and looking for a passionate, bold, and driven Brand Manager. 
Read the vacancy below to learn more about it!
Please submit your application in English version. 
What will you be doing as an Brand Manager 
Responsible for brand positioning, brand strategy, package design, launching new campaigns, product innovation, new product development, consumer research, and agency management.
Analyze market trends and executing Marketing projects, 360-degree campaigns, sustainability programs, NPD&rsquo;s, long term project management with third parties as well as working on product positioning and contributing to brand strategy by closely working with supporting departments. 
This should be completed through the following activities: 
Responsibilities: 
<ul><li>Managing and driving brand positioning and brand strategy.</li><li>
Managing social media and content marketing. Launching, managing, and optimizing social media campaigns.</li><li>
Managing CSR and Sustainability projects with third parties with corporate leading skills.</li><li>
Analyzing market, consumer, and competitive landscapes for strategic insights.</li><li>
Managing the new product development process and product launches/relaunches.</li><li>
Contributing to the development of the media strategy, brief the agency on it and follow up on the media plan.</li><li>
Analyzing and interpreting the results of market research results (e.g. Nielsen, Ipsos) and translate them into recommendations and actions.</li><li>
Drawing up and executing annual marketing plans and advertising campaigns.</li><li>
Managing product profitability, profit &amp; loss, and marketing budgets.</li></ul> 
What you can bring to the role: 
<ul><li>
A bachelor&rsquo;s/master&rsquo;s degree from a Marketing or Business Management department.</li><li>
Minimum 5 years of Marketing experience including product, advertisement, positioning, pricing knowledge, communication, social media, CSR and experience marketing.</li><li>
Detail oriented, strong planning skills and excellent level of communication required.</li><li>
Creative mindset with the ability of following innovative technology that can be applied to the company&rsquo;s brands.</li><li>
Fluency in English, both written and spoken.</li></ul> 
What do we offer to our future colleague:
Besides the salary, our company offers the following benefits: 
<ul><li>
A competitive salary and benefits (medical services, transportation allowance, meal allowance, gift cheques).</li><li>
Hybrid working schedule: 3 days in the office, 2 days at home.</li><li>
Work within an experienced team, international environment.</li><li>
The freedom to make an impactful contribution to business.</li><li>
Possibilities of development within the company.</li></ul>
At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they&rsquo;re grown to where they&rsquo;re needed&mdash;in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com. 
Every day our people exemplify these values, which represent Bunge at its core:<div><ul><li> 
We Are One Team &ndash; Collaborative, Respectful, Inclusive</li><li>We Lead The Way &ndash; Agile, Empowered, Innovative</li><li> We Do What&rsquo;s Right &ndash; Safety, Sustainability, With Integrity</li></ul></div> 
If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day &ndash; people who are #ProudtoBeBunge
#LI-AB1</div>

PepsiCo

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Brand Manager to join our Foods Marketing team based in Istanbul. The individual will directly report to Senior Marketing Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:

We are looking for a strategic marketing leader with a passion for driving multi-brand growth, optimizing portfolios, and executing flawless new brand launches. This role covers cross-brand strategic topics not owned by individual brand teams, focusing on two key areas: Multi-brand portfolio management and new brand launches.
Role Scope<ul><li>
Multi-Brand Portfolio Management: Lead portfolio transition projects, multi-brand campaigns, and growth programs. Deliver impactful marketing activities aligned with category strategy.</li><li>
New Brand Launches: Shape go-to-market strategies, manage timelines and deliverables, and collaborate with cross-functional teams (DX, Finance, RGM, Sales, Commercialization) for successful launches.</li></ul><div>
Key Accountabilities</div> 
<div></div><ul><li>
Deliver multi-brand portfolio initiatives and new brand launches on time and within budget.</li><li>
Collaborate effectively with internal and external stakeholders for seamless execution.</li><li>
Monitor and report on campaign, renovation, and innovation performance, providing actionable recommendations.</li><li>
Ensure compliance with company policies, marketing standards, and global/local guidelines.</li><li>
Proactively manage timelines and deliverables with regional teams.</li><li>
Support the delivery of multi-brand portfolio initiatives and new category/brand launches on time and within budget.</li><li>
Collaborate effectively with internal and external stakeholders to ensure seamless execution of projects.</li><li>
Monitor and report on campaign, renovation, and innovation performance, providing actionable recommendations.</li><li>
Ensure compliance with company policies, marketing standards, and global/local guidelines.</li></ul>
Qualifications:
<ul><li>University degree (preferably in Marketing, Engineering, Business Administration, or related field).</li><li>
Minimum 6-8 years of commercial experience in brand marketing/portfolio management, ideally within FMCG/CPG or consumer goods.</li><li>
Strong organizational skills with proven ability to manage multiple priorities.</li><li>
Ability to analyze consumer insights and translate them into actionable marketing plans.</li><li>
Effective communication and collaboration skills, with experience in cross-functional and regional teams.</li><li>
Strong analytical thinking and attention to detail.</li><li>
Adaptability and willingness to learn in a dynamic, fast-paced environment.</li><li>
Native Turkish speaker; fluent in English (written and spoken).</li><li>
Based in Istanbul</li></ul></div>

Foods Brand Manager

Anadolu Efes

<div>
 
 
 Be a part of Anadolu Efes!
 
 
 
 
 Do you want to be a part of Anadolu Efes? Let&rsquo;s get to know each other!
 
 
 
 
 
 
 Wherever we are, we strive to add +1 value to the economy, social life, tourism, culture, art, agriculture, sports, and young entrepreneurs by brewing joy.
 
 
 Our journey began on 1969 in the factories we opened in &Idot;zmir. Today, we are one of the top 10 companies in the world in our industry. We have 21 factories, 5 malt and 1 hops processing facilities in 6 countries. We are the market leader in Turkey, Russia, Ukraine, Kazakhstan, Georgia and Moldova. You can find us in more than 70 countries in the world!
 
 
 Now, a new journey is beginning! William Grant &amp; Sons, founded in 1887 in the United Kingdom, will distribute its iconic brands in different categories in Turkey under the roof of Anadolu Efes.
 
 
 
 
 
 
 
 
 
 We are hiring a Brand Manager (Spirits)!
 
 
 
 
 
 
 We are looking for a team member who perceives different perspectives and cultures as assets, learns from others, enjoys and gets inspired by innovation in a volatile environment and inspires others to find the best in themselves.
 
 
 
 
 
 
 
 
 
 What will a Brand Manager (Spirits) do at Anadolu Efes?
 
 
 
 
 
 <ul>
 <li>
 Proactively identifies tactical opportunities for the business, and support the marketing manager in recognizing strategic opportunities for the business by analyzing all relevant data,
 </li>
 <li>
 Delivers &amp; executes short &amp; long-term brand strategies and plans,
 </li>
 <li>
 Supports &amp; follows the process of product development, packaging, pricing, positioning of the products related to the brand,
 </li>
 <li>
 Tracks annual budget for the brand,
 </li>
 <li>
 Follows up Digital, Event, and PR activities to strengthen the competitive advantage of the brand by working closely with the Brand Communication Teams,
 </li>
 <li>
 Develops and executes effective channel activities and volume-driving incentives by working closely with Trade Marketing Teams.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What are the qualifications we look for in a Brand Manager (Spirits) at Anadolu Efes?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree,
 </li>
 <li>
 Minimum 4-5 years of brand marketing experience in FMCG,
 </li>
 <li>
 A positive and can-do attitude and ability to multi-task in a fast-paced environment,
 </li>
 <li>
 Passion for the industry at large and associated culture,
 </li>
 <li>
 Strong communication skills that will enable you to thrive in a challenging and exciting work environment,
 </li>
 <li>
 Excellent organization, planning, time and budget management skills,
 </li>
 <li>
 Comfortable with numbers, good analytical skills enabling to make an analysis without getting lost in details,
 </li>
 <li>
 Skilled at generating innovative ideas and new initiatives that drive sales growth and brand love,
 </li>
 <li>
 Willing to travel as required and ability to work in a flexible schedule,
 </li>
 <li>
 Proficiency in MS Office applications and preferably Nielsen Answers database
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 
 
 
 How do we hire?
 
 
 
 At Anadolu Efes, we hire without prejudice and discrimination against language, religion, ethnicity, race, gender and sexual orientation. We hire solely based on applicability to the job description measurable examinations, and competency-based interviews.
 
 
 
 
 
 
 
 
 
 
 
 
 
 If you find this position to be suitable for you, we are looking forward to your application and for you to add +1 value to our Anadolu Efes family!
 
 
 
</div>

Brand Manager (Spirits)

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Marketing Manager

Istanbul, Turkiye

Hybrid 


About the role!

We are looking for a marketing professional to join our team at Flora Food Gorup T&uuml;rkiye!

We have an exciting opportunity for a talented, ambitious, self-driven and passionate Marketing Manager to join the Marketing team of Flora Food Group T&uuml;rkiye. As a Marketing Manager, you will be responsible for our retail and food service brands, you will be the driving force behind delighting our consumers and customers with our culinary products and ensuring that everyone is talking about them! Working with the Head of Marketing T&uuml;rkiye, you will have your finger on the pulse of the consumer. You are grounded in their world and reality and are excited to bring products and brand experiences to their world using all media channels with a strong emphasis on digital that is relevant, timely and engaging.

You will focus on the end-to-end mix development and deployment of our brands and innovations for T&uuml;rkiye. You are expected to be entrepreneurial and resourceful, with a proactive &amp; goal orientated mind-set, looking to break out from the status-quo. You will be fully responsible for marketing end to end processes, which is brand development as well as deployment. This includes but is not limited to Brand Strategy and Communication Development, New Product Development, Consumer and Market Insight, Media Buying, Digital Marketing and Brand Activation.

Main responsibilities
<ul>
<li>Develop and drive Flora Food Group T&uuml;rkiye's Retail and Food Service business in the related category, fully accountable for your brands top line, bottom line, equity and market share growth</li>
<li>Develop and drive long-term brand vision delivering category and market share growth</li>
<li>Own the performance for your brands &ndash; accountable for the P&amp;L and for translating ideas into action</li>
<li>Own every element of your brand from equity, strategy, performance and profitability</li>
<li>Deliver game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals</li>
<li>Develop and implement brand marketing plans taking into consideration local market and consumer insights as well as 12Q plan and full year activity plan.</li>
<li>Work to raise brand awareness/maintain image and ensure best in class across your market/Brand(s) with integrated sales &amp; marketing plans, tools and creative assets.</li>
<li>Leading and loving landing brilliant execution in digital, PR and in-store &ndash; drive our brand awareness via owned and earned channels, working to create and run successful influencer events.</li>
<li>Into the data zone &ndash; you love to dig into the data and uncover the insight jewels</li>
<li>Innovation is at the heart, you work across all functions to build best tasting products that tell a story the consumer and customer cannot ignore with winning financials.</li>
<li>Manage pricing strategy in order to drive profitable growth as well as savings initiatives.</li>
<li>Drive aligned ATL and BTL communication and ensuring all planned activities are executed to an optimal level and that key Jobs-to-be-dones are achieved and set KPIs are met in terms of trial, awareness and ROMI</li>
<li>Responsibility for media/PR communication, campaign briefing and planning.</li>
<li>Ensure accurate monitoring and controlling of Advertising &amp; Promotion budget</li>
<li>Champion consumer insights throughout the organization to ensure sustainable growth of the business and optimal brands' equity.</li>
<li>Work with Sales as one team &ndash; listen and learn continuously to improve our mix and impact in market</li>
</ul>
So, what does it take to be successful in this role?
<ul>
<li>A proven track record in delivering brand growth and managing a holistic brand P&amp;L: strategic outlook to define brand targets, sales mix, margin levers and contribution</li>
<li>A deep consumer focus, taking an audience led approach, translating insights into marketing and activation activity</li>
<li>Has a strong creative eye with the ability to articulate briefs and provide feedback with impact</li>
<li>Can work in an agile, test and learn, iterative manner as part of cross functional rapid response teams</li>
<li>A driver of collaboration, can lead a cross-functional team internally, delegate effectively and influence across levels to make things happen</li>
<li>A creative problem solver who can find solutions for business challenges and ensure internal barriers do not get in the way of external success</li>
<li>Regularly challenge your own assumptions and those of your team to improve our work</li>
<li>Thrive on 'making things happen' and seeing ideas through to action</li>
<li>Hands-on experience in bringing your brands to life with consumers to drive demand through digital media channels (paid search, social, programmatic) and analog, with audience targeting approaches and using wide range of insights to continually refine the strategy</li></ul> 


About you!
<ul>
<li>University Degree in related fields (Business Administration, Marketing, Communications or Industrial Engineering would be preferable)</li>
<li>A minimum of 5 years of brand building and brand development experience in FMCG with P&amp;L responsibility, ideally within a Matrix Organisation</li>
<li>Proven experience in Media / Digital Marketing with a real digital Native Mindset</li>
<li>360 Marketing communications experience</li>
<li>A proven track record in innovation delivery and that entails moving compelling ideas into fruition</li>
<li>Strong communication, interpersonal and influencing skills</li>
<li>Experience of doing things with a progressive, original approach.</li>
<li>Fully understand the commercial journey and possess strong financial acumen</li>
</ul>
If this position sounds interesting, please hit the apply button now!<div> 
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Marketing Manager

Explore 574+ Brand marketing manager in Istanbul Turkey this January. Find roles across top companies and apply now to boost your career.

574 brand marketing manager jobs IN Istanbul Turkey

Senior Brand Marketing Manager

Brand Manager

Brand Manager - Istanbul

Brand Manager - Istanbul

Foods Brand Manager

Brand Manager (Spirits)

Marketing Manager