brand strategy lead

Americana Restaurants

<div>
 
 
 Relocation Note: This is an onsite role and requires relocation to Riyadh, Saudi.
 
 
 
 
 
 
 
 Role Purpose:
 
 
 
 
 
 
 
 To excite and delight consumers of all ages with brands that matter via:
 
 
 <ul>
 <li>
 Lead Brand Strategy Implementation
 </li>
 <li>
 Implement Marketing Campaigns and Key Marketing Programs
 </li>
 <li>
 Manage Marketing at KSA Country Level
 </li>
 <li>
 Optimize Marketing Budget and Maximize ROI
 </li>
 <li>
 Develop Actionable Insights from Business, Market and Consumer Data
 </li>
 <li>
 Manage Relationships with Internal and External stakeholders
 </li>
 <li>
 Lead, Motivate, Engage &amp; Develop Team Members
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand Strategy Implementation
 
 
 <ul>
 <li>
 Build brand affinity at the market level based on deep understanding of consumer behavior &amp; latest market trends.
 </li>
 <li>
 Identify key growth pillars and develop annual marketing plans in-line with annual operating plans.
 </li>
 </ul>
 
 
 
 
 
 Implement Marketing Campaigns and Key Marketing Programs
 
 
 <ul>
 <li>
 Implement Marketing initiatives in line with aligned annual market development plans.
 </li>
 <li>
 Develop communication plans, activations and promotions and deploy/coordinate for flawless execution of the campaigns.
 </li>
 <li>
 Implement an effective media strategy and media plans maximizing ROI.
 </li>
 <li>
 Collaborate with Brand Marketing and Operations Teams to ensure all campaigns are aligned on time and properly executed.
 </li>
 <li>
 World class execution of the regional campaigns at the store level &amp; on ground activations while amplifying through digital channels.
 </li>
 <li>
 Tracking &amp; measuring the marketing campaigns performances &amp; being able to capture &amp; articulate clear insights on key learnings &amp; way forward.
 </li>
 </ul>
 
 
 
 
 
 Manage Marketing at a Country Level
 
 
 <ul>
 <li>
 Act as Sales &amp; Operations Planning Brand Leader: forecast accuracy, cannibalization and boost plans implementation
 </li>
 <li>
 Assure pricing windows implementation and track government pricing dynamics.
 </li>
 <li>
 Local marketing budget control and management.
 </li>
 <li>
 Develop a complete LSM playbook considering local and actionable consumer insights, e.g. key dates/holidays, core consumer groups and core events, menu costing and profit reports by market.
 </li>
 <li>
 Assure new openings activation playbook implementation.
 </li>
 <li>
 Responsible for the successful rollout of the marketing\delivery campaigns locally.
 </li>
 <li>
 Responsible for local social media calendar, capitalizing on local occasions and trends.
 </li>
 </ul>
 
 
 
 
 
 Develop Actionable Insights from Business, Market and Consumer Data
 
 
 <ul>
 <li>
 Recommend actions based on analysis/create contingency plans to ensure keeping business on track.
 </li>
 <li>
 Keep abreast of global and local market trends &amp; competitor developments.
 </li>
 <li>
 Input insights into brand and innovation plans.
 </li>
 <li>
 Competition tracking per market: LTOs, Pricing, LFL Sales, # Openings.
 </li>
 <li>
 Sound the voice of consumer within the organization through reflecting understanding of consumer insights.
 </li>
 </ul>
 
 
 
 
 
 Optimize Marketing Budget and Maximize ROI
 
 
 <ul>
 <li>
 Plan, manage and monitor marketing budget (with scarcity mind-set).
 </li>
 <li>
 Timely budget commitments and approvals.
 </li>
 <li>
 Budget planning by activity &amp; media channel with focus on digital media.
 </li>
 </ul>
 
 
 
 
 
 Off-Premises Focus
 
 
 <ul>
 <li>
 Delivery plan &amp; menu rationalization by channel for own assets vs aggregators.
 </li>
 <li>
 Curbside &amp; Car hop plan to maximize traffic.
 </li>
 <li>
 CRM &amp; market segmentation to retain &amp; regain our customers.
 </li>
 <li>
 Leveraging VOC tool to capture insights.
 </li>
 <li>
 Digital media planning.
 </li>
 </ul>
 
 
 
 
 
 Manage Relations with Internal and External Stakeholders
 
 
 <ul>
 <li>
 Establish goals, objectives and strategies for task/project.
 </li>
 <li>
 Working with different key stakeholders: delivery team, supply chain, tech, development, call-center, etc.
 </li>
 <li>
 Co-lead agency and vendor relationships to tailor content/LTOs and engagement plans to local customer needs.
 </li>
 </ul>
 
 
 
 
 
 Lead, Motivate, Engage &amp; Develop Team Members
 
 
 <ul>
 <li>
 Build and develop a high performing, cross functional team that can bridge numerous internal and external challenges and stakeholders.
 </li>
 <li>
 Ensure effective on-boarding of new employees.
 </li>
 <li>
 Ensure employee engagement through regular and thorough communication and recognition.
 </li>
 <li>
 Manage performance daily and conduct performance and development reviews.
 </li>
 </ul>
 
 
 
 
 
 Experience, Qualification &amp; Skills:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, digital, sales or any related field.
 </li>
 <li>
 Fluency in English and Arabic.
 </li>
 <li>
 8-10 years mandatory experience in Marketing at Quick Service Restaurant industry.
 </li>
 <li>
 Strong understanding of the Saudi market (has worked in Saudi), consumer behavior and product pricing.
 </li>
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 Strong digital experience and hands-on experience in strategy building and execution.
 </li>
 <li>
 Proficient with Word, Excel, PowerPoint.
 </li>
 <li>
 Strong communication skills, with the ability to work under pressure and experience working on complex projects.
 </li>
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 Strong cross-functional experience with the ability to manage multiple projects on various levels.
 </li>
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 Strong ability to work independently and cooperatively in an ambiguous team environment to achieve goals.
 </li>
 </ul>
 
 
 
 
 Role requires regular travel within the region with international travel beyond the region required from time to time.
 
 
 
</div>

Marketing Lead - Pizza Hut (Relocation to Saudi)

The Coca-Cola Company

<div><div>EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU&ndash;Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, &amp; Impact:
Develop/ deploy world-class, locally-relevant content (consumer and shopper) for the region, as granular, nuanced as possible. Being the guardian of all content to ensure consistency across all markets and all touchpoints<ul><li>
Collaborating with OU Category, OU IMX (Operating Unit Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.</li><li>
Leading local agency partners to bring to life all content (offline and online) in 2 different contexts 1) local production from scratch 2) deployment of OU-wide platforms 3) collaborating with the OU and co-leading OU wide projects</li><li>
Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI</li><li>
Amplification of campaigns across OU &ndash; briefs and ideas to be brought to life by local EPICs team (experiential, influencer, digital, social)</li><li>
Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights</li><li>
Provide input into localization of global Campaigns based on local insights</li><li>
Ownership of all P&amp;D and agency budget across OU</li></ul>
Experience &amp; Critical Requirements
<ul><li>Significant experience (10+ years) with LOCAL content, creative development and agency management</li><li>
Excellence in managing complex projects and budgets/ timelines</li><li>
Great if also have experience in media, assets and brand strategy.</li><li>
Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership.</li></ul> 

 
 
Skills 
 
Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation</div> 

Annual Incentive Reference Value Percentage:30 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Director Coca-Cola TradeMark Consumer & Shopper Content Turkiye

<div>Site Name: Jeddah Headquarters Business Park, Riyadh Olaya Towers 
Posted Date: Feb 13 2026 
GSK Saudi Arabia is committed to supporting Vision 2030 and the Saudi Arabian National Agenda including Saudization in line with the hiring and the training and development of Saudi National capability.
Role Overview:
As a Hepatology Launch Lead, you will play a pivotal role in driving the successful launch and lifecycle management of GSK&rsquo;s Hepatology portfolio. You will lead cross-functional teams, develop strategic marketing plans, and ensure alignment with GSK policies to deliver exceptional value to patients and healthcare providers.
Key Responsibilities:<ul><li>
Strategic Leadership: Define and align product portfolio vision, strategy, and goals across functional stakeholders.</li><li>
Product Lifecycle Management: Oversee Hepatology product lifecycle from pre-launch to post-launch, ensuring growth and alignment with GSK objectives.</li><li>
Market Expansion: Identify new opportunities, develop strategies, and drive market penetration for Hepatology products, contributing to revenue growth.</li><li>
Customer Engagement: Establish strong connections with Hepatology Key Opinion Leaders (KOLs) and ensure delivery of the best customer experience.</li><li>
Brand Strategy: Co-create brand strategies, integrated campaigns, and educational programs to effectively deliver GSK's value proposition.</li><li>
Access &amp; Reimbursement: Prepare and execute access plans, ensuring patient access to GSK medications in collaboration with stakeholders.</li><li>
Field Engagement: Spend 50% of time in the field to gather market insights, connect with customers, and support sales teams.</li><li>
Compliance: Ensure all activities align with GSK&rsquo;s ethical standards, governance, and regulatory requirements.</li></ul>
Basic Qualifications:<ul><li>
Bachelor&rsquo;s degree in pharmacy.</li><li>
Minimum 4+ years of experience in the pharmaceutical industry with a proven track record of performance.</li><li>
Saudi Commission for Health Specialist card (SCFHS) is required.</li></ul>
Preferred Qualifications:<ul><li>
Saudi National is preferred.</li><li>
Strong expertise in Hepatology, Gastroenterology, or other specialty therapeutic areas.</li><li>
Excellent verbal and written communication skills.</li><li>
Ability to deliver and exceed objectives within tight timelines.</li></ul>
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Why GSK? 
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases &ndash; to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we&rsquo;re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Contact information: 
You may apply for this position online by selecting the Apply now button.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.</div>

Hepatology Launch Lead

CommerceKind

ABOUT USCommerceKind is a performance-driven Amazon growth agency helping brands scale through expert PPC management, product launches, private label expansion, and supply chain optimization. With over $750M in generated sales and $35M+ in managed ad spend, we provide end-to-end strategic support to eCommerce businesses worldwide.ROLE OVERVIEWHead of Product Marketing (Amazon Creative &amp; Brand Strategy) is a leadership role focused on Amazon buyer psychology and conversion, not graphic design.You will own the creative direction and positioning of Amazon brands for the U.S. market. Every listing image, A+ content module, storefront visual, and brand asset will require your strategic approval.Your mission is clear: ensure every creative attracts attention, builds trust, and converts.WORK SETUPLocation &amp; TimingsOffice Location: Paragon City, LahoreWorking Days: Monday to FridayTimings: 2:00 PM &ndash; 11:00 PM (flexible)Salary: Totally negotiable (based on experience and expertise)High commission opportunities in addition to base salaryKEY RESPONSIBILITIESApprove all Amazon creatives including listing images, A+ content, EBC, and storefront visuals.Define image sequence strategy and hero messaging.Structure benefit hierarchy and comparison visuals.Align creatives with buyer objections and Amazon best practices.Conduct competitor creative analysis.Collaborate with PPC and brand teams to align creatives with traffic strategy.Maintain consistency in brand voice and storytelling.Continuously optimize creatives based on performance data.REQUIREMENTStrong understanding of American consumer behavior on Amazon.Conversion-focused marketing mindset.Hands-on experience with Amazon listings and A+ content.Ability to give clear, structured feedback to designers.Strong English communication skills with American tone.Bachelor&rsquo;s degree in Marketing, Business, or related field preferred.WHO THIS ROLE IS FORSomeone who thinks like a marketer and buyer, not just a designer.Someone who instantly recognizes whether a creative will convert.A leader comfortable guiding creative teams with clarity.A professional seeking ownership and long-term growth.Someone excited to build and scale Amazon brands.BENEFITSMarket competitive salaryStrong performance-based incentivesMonday to Friday scheduleSaturday and Sunday offFlexible working hoursClear growth path into senior leadershipHigh impact role influencing brand revenueFast-growing Amazon-focused companyAccommodation for relocating candidatesHOW TO APPLYSend your resume to hr@commercekind.orgSubject line (Product Marketing Head): Application &ndash; Head of Product Marketing &ndash; Amazon Creative &amp; Brand StrategyDEADLINEApplications will be accepted until 20 February 2026.Job Type: Full-timeWork Location: In person

Head of Product Marketing

GAP Group

Job Description: Brand and Content Strategy LeadPosition: Brand Managerand Content Strategy Lead Location: On site Department: Marketing &amp; Communications Reports To: CMO / DirectorWe're looking for immediate joinerRole OverviewWe are seeking an experienced and creative Brand and Content Strategy Lead to define, manage, and elevate our brand presence across all channels. The role will be responsible for building a strong and consistent brand identity, shaping content strategy, and leading execution to drive awareness, engagement, and growth.The ideal candidate will be a strategic thinker with a passion for storytelling, a deep understanding of branding, and proven expertise in developing impactful content that resonates with diverse audiences.Key ResponsibilitiesBrand Strategy<ul><li>Define, strengthen, and evolve the company&rsquo;s brand identity, positioning, and messaging.</li><li>Develop and enforce brand guidelines to ensure consistency across all touchpoints.</li><li>Conduct market research, competitor analysis, and customer insights to refine brand strategy.</li><li>Collaborate with leadership to align brand vision with business objectives.</li></ul>Content Strategy &amp; Execution<ul><li>Develop a content roadmap aligned with marketing and organizational goals.</li><li>Lead the creation of compelling, multi-format content (blogs, videos, social, thought leadership, campaigns).</li><li>Optimize content for SEO, lead generation, and audience engagement.</li><li>Oversee content distribution across owned, earned, and paid media channels.</li></ul>Leadership &amp; Collaboration<ul><li>Manage and mentor a team of content creators, writers, and designers.</li><li>Partner with cross-functional teams (marketing, sales, product, HR, leadership) to ensure unified brand messaging.</li><li>Build relationships with agencies, media, and industry influencers to amplify brand reach.</li></ul>Analytics &amp; Growth<ul><li>Monitor brand perception and track content performance metrics (reach, engagement, conversions, ROI).</li><li>Leverage analytics to optimize campaigns and improve audience targeting.</li><li>Stay updated with industry trends, emerging platforms, and innovative storytelling techniques.</li></ul>Qualifications &amp; Skills<ul><li>Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Communications, Journalism, or related field.</li><li>5&ndash;12 years of proven experience in brand management, content strategy, or marketing leadership roles Real estate industry brand manager experience more preferred.</li><li>Strong expertise in digital marketing, SEO, and multi-channel content distribution.</li><li>Exceptional writing, editing, and communication skills.</li><li>Proficiency in tools such as Google Analytics, SEMrush, HubSpot, or similar.</li><li>Demonstrated ability to lead teams, manage multiple projects, and deliver results under deadlines.</li><li>Creative, analytical, and collaborative mindset with strong business acumen.</li></ul>What We Offer<ul><li>A dynamic, fast-paced work environment with opportunities to shape a growing brand.</li><li>Competitive compensation and benefits package.</li><li>Opportunities for learning, professional growth, and leadership.</li><li>Collaborative culture focused on innovation and creativity.</li></ul>Job Types: Full-time, PermanentBenefits:<ul><li>Flexible schedule</li><li>Health insurance</li><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li><li>Work from home</li></ul>Work Location: In personJob Types: Full-time, PermanentPay: Up to ₹90,000.00 per monthBenefits:<ul><li>Cell phone reimbursement</li><li>Health insurance</li><li>Paid sick time</li><li>Paid time off</li><li>Provident Fund</li></ul>Work Location: In person

Brand Manager

Local Group c/o Trace Hospitality

Trace Hospitality is seeking a visionary and strategic Creative Lead to drive the marketing vision and creative direction across DOTS Caf&eacute; and all upcoming food and hospitality concepts under the Trace Hospitality portfolio.This role is not just about design &mdash; it is about building brands with meaning, shaping culture, and creating experiences that leave a lasting trace.The ideal candidate is a passionate storyteller with strong commercial awareness, deep understanding of hospitality branding, and the ability to translate business objectives into compelling creative strategies that drive growth and market impact.Role OverviewAs Creative Lead, you will define and execute the overarching brand and marketing strategy for Trace Hospitality concepts. You will lead creative development, oversee campaigns, and ensure that every touchpoint digital, physical, experiential reflects a cohesive, powerful brand identity aligned with business goals and core values.1. Brand Strategy &amp; Positioning<ul><li>Develop and execute a cohesive brand strategy for DOTS Caf&eacute; and all upcoming Trace Hospitality concepts.</li><li>Define and articulate each brand&rsquo;s positioning, voice, tone, and value proposition.</li><li>Ensure brand consistency across in-store experience, packaging, digital platforms, and communications.</li><li>Shape brand narratives that resonate with target audiences and differentiate us within the competitive F&amp;B landscape.</li></ul>2. Campaign Development &amp; Market Impact<ul><li>Lead ideation, planning, and execution of high-impact marketing campaigns across digital, print, social media, and in-store activations.</li><li>Align campaigns with broader business objectives including revenue growth, expansion, and brand equity.</li><li>Develop initiatives that increase brand awareness, customer acquisition, and retention.</li><li>Identify and execute partnerships, sponsorships, collaborations, and brand activations that elevate market presence.</li></ul>3. Creative Direction &amp; Design Excellence<ul><li>Oversee conceptual art direction, packaging design, promotional materials, and visual storytelling.</li><li>Maintain top-tier design standards across all creative outputs.</li><li>Ensure every visual and experiential element enhances customer engagement and reinforces brand identity.</li><li>Supervise and guide user interface design for websites, apps, and digital platforms to ensure seamless, aesthetic, and intuitive experiences.</li></ul>4. Integrated Marketing &amp; Content Strategy<ul><li>Lead integrated marketing initiatives across multiple platforms to ensure cohesive storytelling.</li><li>Develop and oversee content strategy across social media, website, email marketing, and advertising.</li><li>Ensure all content is on-brand, strategically aligned, and performance-driven.</li><li>Monitor campaign effectiveness and refine strategy based on insights and analytics.</li></ul>5. Leadership &amp; Cross-Functional Collaboration<ul><li>Manage and inspire a multidisciplinary creative team (designers, content creators, digital specialists).</li><li>Foster a culture of creativity, innovation, and accountability.</li><li>Collaborate closely with Operations, Product Development, HR, and Executive Leadership to ensure brand alignment with operational and growth strategies.</li><li>Support new concept development from branding to launch execution.</li></ul>6. Market Research &amp; Innovation<ul><li>Stay ahead of trends in hospitality, branding, food culture, design, and digital marketing.</li><li>Translate insights into innovative campaigns and brand evolutions.</li><li>Continuously evaluate competitors and emerging market opportunities.</li></ul>Qualifications<ul><li>Bachelor&rsquo;s degree in Graphic Design, Marketing, Fine Arts, or related field.</li><li>Minimum 8+ years of experience in a creative leadership role within hospitality, F&amp;B, or retail.</li><li>Proven track record leading integrated campaigns from strategy to execution.</li><li>Strong expertise in branding, storytelling, conceptual art direction, and digital experience design.</li><li>Proficiency in Adobe Creative Suite, Sketch, and relevant digital tools.</li><li>Strategic thinker with strong commercial acumen.</li><li>Exceptional leadership, communication, and collaboration skills.</li><li>Experience launching or rebranding hospitality concepts is highly preferred.</li></ul>Job Type: Full-timePay: AED8,000.00 - AED9,000.00 per monthAbility to commute/relocate:<ul><li>Abu Dhabi: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Food &amp; Beverage: 5 years (Required)</li></ul>Language:<ul><li>Arabic (Required)</li></ul>Work Location: In person

Creative Lead (Hyrbid)

Sustainability Engineering Group

<div>Description:

We are seeking a strategic, growth-oriented Director of Marketing to lead and scale our marketing function across our civil engineering and software development business lines. This executive-level role is responsible for building a high-performance marketing strategy that strengthens brand authority, drives measurable revenue growth, and positions the firm as an industry leader.
The Director of Marketing will oversee digital strategy, brand development, thought leadership, public sector marketing, and business development support&mdash;while translating complex engineering and technical solutions into compelling narratives that resonate with clients, partners, and top-tier talent.
This role reports to executive leadership and serves as a key contributor to company-wide growth strategy.
 Key Responsibilities
Marketing Strategy &amp; Leadership<ul><li>
Develop and execute a comprehensive, multi-channel marketing strategy aligned with corporate growth objectives across civil engineering and software services</li><li>
Establish marketing KPIs tied to revenue, pipeline growth, brand visibility, and recruitment</li><li>
Partner with executive leadership to support strategic planning, market expansion, and positioning initiatives</li><li>
Build, mentor, and manage internal marketing resources and external partners</li><li>
Oversee marketing budget planning, allocation, and ROI reporting</li><li>
Serve as brand steward, ensuring consistency and excellence across all touchpoints</li></ul>
Digital &amp; Social Media Strategy (Core Growth Channel)<ul><li>
Lead the firm&rsquo;s digital presence with emphasis on high-impact B2B engagement across LinkedIn, Instagram, YouTube, X (Twitter), and emerging platforms</li><li>
Develop executive-level thought leadership strategies highlighting innovation in infrastructure, civil engineering, and technology solutions</li></ul>
Oversee content strategy including:<ul><li>
Major project storytelling and case studies</li><li>
Technical insights and industry education</li><li>
Product/software solution positioning</li><li>
Awards, recognition, and public sector achievements</li><li>
Employer branding and talent acquisition campaigns</li></ul><ul><li>
Translate complex engineering systems, data platforms, and software tools into accessible, compelling messaging</li><li>
Monitor analytics and optimize performance based on engagement, conversion, and lead generation metrics</li><li>
Track industry trends across AEC, GovTech, and infrastructure technology markets</li></ul>
Website &amp; Digital Experience Leadership<ul><li>
Own the company website ecosystem as a primary marketing, recruiting, and business development engine</li><li>
Lead strategy for UX, SEO, technical performance, and conversion optimization</li><li>
Align website architecture to support both professional services (civil engineering) and SaaS/software offerings</li><li>
Oversee content development, landing pages, product/service positioning, and lead capture systems</li><li>
Manage CMS strategy, analytics dashboards, and continuous performance improvements</li><li>
Coordinate internal stakeholders and external agencies to ensure scalable digital infrastructure</li></ul>
Brand Development &amp; Market Positioning<ul><li>
Elevate brand positioning across public infrastructure, municipal services, and technology innovation markets</li><li>
Define differentiated messaging that communicates both engineering expertise and digital capabilities</li><li>
Ensure consistent visual identity, tone, and messaging across all proposals, campaigns, and digital assets</li><li>
Lead development of high-impact marketing collateral, presentations, and executive messaging</li></ul>
Public Sector &amp; Business Development Support<ul><li>
Provide strategic oversight for Statements of Qualifications (SOQs), RFP responses, and public agency submissions</li><li>
Align marketing materials with company vision, compliance standards, and operational SOPs</li><li>
Collaborate closely with business development and project leadership to strengthen win strategies</li><li>
Develop digital assets and storytelling that support long-term public agency relationships</li></ul>
Requirements: 
Qualifications<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (MBA preferred)</li><li>
8+ years of progressive marketing experience, with leadership experience strongly preferred</li><li>
Background in civil engineering, construction, architecture, infrastructure technology, SaaS, or related professional services</li><li>
Demonstrated success building and executing B2B growth marketing strategies</li><li>
Experience managing marketing budgets and measuring ROI</li><li>
Strong expertise in CMS platforms, SEO, analytics, and marketing performance tools</li><li>
Proven ability to lead cross-functional collaboration with technical and executive teams</li><li>
Exceptional storytelling ability&mdash;translating complex engineering and software concepts into market-facing value propositions</li><li>
Strategic thinker with hands-on execution capability</li></ul></div>

Director of Marketing

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