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business development manager Jobs in Istanbul Turkey

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brand strategy manager

Eureko Sigorta

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Brand Manager
 
 to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.
 
 
 If you would like to be part of an
 
 award-winning &amp; pioneering team
 
 that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand &amp; Marketing
 
 
 <ul>
 <li>
 Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
 </li>
 <li>
 Plan and manage campaigns across all media platforms including digital and social.
 </li>
 <li>
 Manage
 
 creative agency relationships
 
 to ensure timely delivery of high-quality campaigns and materials.
 </li>
 <li>
 Develop social media strategy &amp; related assets, ensuring content is engaging, aligned with brand voice.
 </li>
 <li>
 Ensure consistency in
 
 storytelling
 
 across all customer and brand touchpoints.
 </li>
 <li>
 Monitor market trends, customer insights, and competitor activities to identify opportunities.
 </li>
 <li>
 Work closely with the
 
 Digital Marketing &amp; Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns)
 
 to align brand activities with digital platforms and customer journey improvements.
 </li>
 </ul>
 
 
 
 
 
 Customer Understanding &amp; Research
 
 
 <ul>
 <li>
 Conduct market research and analyze customer behavior to generate insights.
 </li>
 <li>
 Translate research findings &amp; all kinds of relevant customer data into actionable strategies that drive engagement and growth.
 </li>
 <li>
 Monitor customer journeys and identify pain points/opportunities for improvement.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Reporting
 
 
 <ul>
 <li>
 Own and manage the
 
 brand &amp; marketing budget
 
 , ensuring efficient allocation of resources.
 </li>
 <li>
 Provide regular reports to management on budget allocation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Industrial Engineering or related field.
 </li>
 <li>
 
 5+ years of experience
 
 in brand management and campaign execution (preferably in FMCG/retail)
 </li>
 <li>
 Proven experience in
 
 managing agencies, social media, and multi-channel campaigns.
 
 </li>
 <li>
 Strong
 
 storytelling and presentation skills
 
 (both in English and Turkish).
 </li>
 <li>
 Experience in
 
 market research and customer understanding.
 
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Analytical mindset with ability to translate insights into action.
 </li>
 <li>
 Creative, proactive, and able to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Eureko Sigorta&rsquo;da f&inodot;rsat e&scedil;itli&gbreve;i &ouml;nceli&gbreve;imizdir.
 
 
 
 
 T&uuml;m adaylar&inodot;m&inodot;z&inodot; cinsiyet, medeni durum, ya&scedil;, dil, din, &inodot;rk veya siyasi g&ouml;r&uuml;&scedil; gibi &ouml;zelliklerini dikkate almadan, &scedil;irketimizin yetkinlik ihtiya&ccedil;lar&inodot;na g&ouml;re de&gbreve;erlendirip, adil ve e&scedil;it f&inodot;rsat sa&gbreve;layan bir i&scedil;veren olma prensibini benimseriz.
 
 
 
 
</div>

Brand Manager

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 
 About The Role
 
 
 
 You will be responsible driving growth of your assigned brand or group of brands in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area. As a member of the marketing team, you will be given extensive and diverse responsibilities across the marketing mix and will play a key role in driving the execution of the brand strategy in your market.
 
 
 Your responsibilities
 
 
 <ul>
 <li>
 Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
 </li>
 <li>
 Work across functions including Area, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets.
 </li>
 <li>
 Manage initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications.
 </li>
 <li>
 Follow the market dynamics and competition with research reports and prepare analysis based on data. Develop recommendations and action plans accordingly.
 </li>
 <li>
 Generate and propose business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
 </li>
 <li>
 Work with Trade Marketing Team as required in the implementation of the store-format activation plans or optimize product assortment and promotional strategy.
 </li>
 <li>
 Responsible for the development of Assistant Brand Manager.
 </li>
 <li>
 Work with Sales Team to create customer presentations and meet customer requirements.
 </li>
 <li>
 Devise short- &amp; long-term brand strategy in response to market facts and in line with global brand positioning.
 </li>
 <li>
 Assist in the establishment, operation, continuity and management of Information Security Management (ISO27001) System.
 </li>
 <li>
 Comply with information security policies and support internal information security awareness activities.
 </li>
 <li>
 Act in accordance with the privacy statement and disciplinary procedure.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s Degree in Business Administration, Economics, Marketing, Industrial Engineering
 </li>
 <li>
 Minimum 4-5 years brand management experience gained in FMCG or consumer health sectors
 </li>
 <li>
 Fluency in English, both written and spoken
 </li>
 <li>
 No restriction to travel
 </li>
 <li>
 No military obligation for male candidates
 
 
 </li>
 </ul>
 The skills for success
 
 
 Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Beyaz Kağıt

<div>
 
 QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s / Master&rsquo;s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)
 </li>
 <li>
 At least 4 - 6 years of full-time brand management &amp; marketing experience in FMCG companies
 </li>
 <li>
 Experienced in analyzing and drawing conclusions market &amp; consumer research reports
 </li>
 <li>
 Be a dynamic &amp; good team player, ambition to drive and create successful results
 </li>
 <li>
 Strong leadership, presentation and communication skills, creative and innovative personality
 </li>
 <li>
 Strong awareness, understanding and knowledge of the market &amp; consumer &amp; shopper reports &amp; insights
 </li>
 <li>
 Multitasking &amp; problem solving &amp; strong analytical thinking
 </li>
 <li>
 Fluency in English both written and spoken, other languages will be asset
 </li>
 <li>
 Proficiency in MS Office applications
 </li>
 <li>
 No restriction to travel
 </li>
 <li>
 Having 3-5 years of work experience with long-term internship in the marketing department in the FMCG sector
 </li>
 </ul>
 
 
 
 
 
 About Job
 
 
 <ul>
 <li>
 Contributes to the development of short and long term business strategy and marketing plans of the company
 </li>
 <li>
 Takes an active role in creation and implementation of brand &amp; product management strategies,
 </li>
 <li>
 Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&amp;D team.
 </li>
 <li>
 Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projects
 </li>
 <li>
 Develops new product &amp; brand ideas with team
 </li>
 <li>
 Coordinates all the launch / relaunch and 3rd party agency &amp; supplier relations
 </li>
 <li>
 Tracks and analyses brand / product performance and trends in terms of company business targets
 </li>
 <li>
 Monitors and analyses market dynamics, sales volumes, market share trends and competitive activities
 </li>
 <li>
 Prepares, presents and executes marketing plans under his/her responsibility.
 </li>
 <li>
 Works with closely with sales, trade marketing, R&amp;D teams
 </li>
 </ul>
 
 
</div>

Anadolu Efes

<div>
 
 
 Be a part of Anadolu Efes!
 
 
 
 
 Do you want to be a part of Anadolu Efes? Let&rsquo;s get to know each other!
 
 
 
 
 
 
 Wherever we are, we strive to add +1 value to the economy, social life, tourism, culture, art, agriculture, sports, and young entrepreneurs by brewing joy.
 
 
 Our journey began on 1969 in the factories we opened in &Idot;zmir. Today, we are one of the top 10 companies in the world in our industry. We have 21 factories, 5 malt and 1 hops processing facilities in 6 countries. We are the market leader in Turkey, Russia, Ukraine, Kazakhstan, Georgia and Moldova. You can find us in more than 70 countries in the world!
 
 
 Now, a new journey is beginning! William Grant &amp; Sons, founded in 1887 in the United Kingdom, will distribute its iconic brands in different categories in Turkey under the roof of Anadolu Efes.
 
 
 
 
 
 
 
 
 
 We are hiring a Brand Manager (Spirits)!
 
 
 
 
 
 
 We are looking for a team member who perceives different perspectives and cultures as assets, learns from others, enjoys and gets inspired by innovation in a volatile environment and inspires others to find the best in themselves.
 
 
 
 
 
 
 
 
 
 What will a Brand Manager (Spirits) do at Anadolu Efes?
 
 
 
 
 
 <ul>
 <li>
 Proactively identifies tactical opportunities for the business, and support the marketing manager in recognizing strategic opportunities for the business by analyzing all relevant data,
 </li>
 <li>
 Delivers &amp; executes short &amp; long-term brand strategies and plans,
 </li>
 <li>
 Supports &amp; follows the process of product development, packaging, pricing, positioning of the products related to the brand,
 </li>
 <li>
 Tracks annual budget for the brand,
 </li>
 <li>
 Follows up Digital, Event, and PR activities to strengthen the competitive advantage of the brand by working closely with the Brand Communication Teams,
 </li>
 <li>
 Develops and executes effective channel activities and volume-driving incentives by working closely with Trade Marketing Teams.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 What are the qualifications we look for in a Brand Manager (Spirits) at Anadolu Efes?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree,
 </li>
 <li>
 Minimum 4-5 years of brand marketing experience in FMCG,
 </li>
 <li>
 A positive and can-do attitude and ability to multi-task in a fast-paced environment,
 </li>
 <li>
 Passion for the industry at large and associated culture,
 </li>
 <li>
 Strong communication skills that will enable you to thrive in a challenging and exciting work environment,
 </li>
 <li>
 Excellent organization, planning, time and budget management skills,
 </li>
 <li>
 Comfortable with numbers, good analytical skills enabling to make an analysis without getting lost in details,
 </li>
 <li>
 Skilled at generating innovative ideas and new initiatives that drive sales growth and brand love,
 </li>
 <li>
 Willing to travel as required and ability to work in a flexible schedule,
 </li>
 <li>
 Proficiency in MS Office applications and preferably Nielsen Answers database
 </li>
 <li>
 Fluent in English
 </li>
 </ul>
 
 
 
 
 
 
 
 
 How do we hire?
 
 
 
 At Anadolu Efes, we hire without prejudice and discrimination against language, religion, ethnicity, race, gender and sexual orientation. We hire solely based on applicability to the job description measurable examinations, and competency-based interviews.
 
 
 
 
 
 
 
 
 
 
 
 
 
 If you find this position to be suitable for you, we are looking forward to your application and for you to add +1 value to our Anadolu Efes family!
 
 
 
</div>

Brand Manager (Spirits)

Smile Hair Clinic

<div>
 
 Since
 
 2018
 
 ,
 
 Smile Hair Clinic
 
 continues its operations in a 7-story, stylishly designed, high-tech clinic building in the financial district of Istanbul, where more than
 
 150
 
 trained personnel work. The quality and excellence of hair transplantation operations depend on intensive training procedures. Every team member at Smile is well-trained and tested according to the
 
 True&trade; Philosophy
 
 success criteria.
 
 
 
 
 
 We are looking for an
 
 "Brand Manager"
 
 to join our growing team.
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 Graduated from university departments, preferably Communication, Marketing, Graphic Design or Visual arts
 </li>
 <li>
 At least 7 years of brand management and creative agency experience
 </li>
 <li>
 Strong knowledge and experience in branding, design direction and communication strategies
 </li>
 <li>
 Having an active role in brand re-positioning processes and having the experience to strategically design and manage these processes.
 </li>
 <li>
 Being able to think holistically about a new positioning to be built on the existing brand story and the brand identity, communication language and visual world design accordingly.
 </li>
 <li>
 Having communication and project management skills to effectively coordinate with agencies, internal teams and other stakeholders in the re-branding process.
 </li>
 <li>
 Strong artistic perspective, strong aesthetic eye
 </li>
 <li>
 Able to manage creative projects end-to-end from brief to conclusion
 </li>
 <li>
 Dominates the digital world; familiar with social media, influencer marketing and digital production processes
 </li>
 <li>
 Understanding of Adobe Creative Suite tools to the extent of reading/interpreting them (not a designer but competent enough to manage the design)
 </li>
 <li>
 Experience working with healthcare, beauty/aesthetics or lifestyle brands is preferred
 </li>
 <li>
 Proficient in English communication (in terms of briefing, presentation, content evaluation)
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Creating and maintaining a consistent and striking brand identity across all communication channels of the brand (digital, social media, printed materials, in-clinic experience, etc.)
 </li>
 <li>
 Working in coordination with agencies (advertising, digital, creative production); creating briefs, managing campaigns and monitoring output quality
 </li>
 <li>
 Developing creative campaigns, projects and communication content in line with brand strategies
 </li>
 <li>
 Collaborating with the design team to increase the quality of visual and verbal communication; preparing moodboards, storyboards and brand guides
 </li>
 <li>
 Taking an active role in projects that will improve patient experience and brand perception (branding-focused in-clinic design, social media concepts, experience design, etc.)
 </li>
 <li>
 Keeping the brand's positioning up-to-date by conducting market and competitor analyses
 </li>
 <li>
 Monitoring and reporting brand KPIs (perception, awareness, interaction, conversion rates, etc.)
 </li>
 </ul>
</div>

BSH Ev Aletleri Türkiye

<div>
 
 Tomorrow is our home.
 
 
 
 
 
 Find out how easily you can achieve this at BSH Home Appliances Group: As a leading manufacturer of home appliances and solutions, we encourage commitment and open-mindedness among our employees. With our global brands Bosch, Siemens, Gaggenau, and Neff as well as our local brands, our focus truly is on innovation. And that doesn&rsquo;t just apply to our products and services but also drives the way in which we cooperate, exchange ideas, and organize our teams. Everyone is invited to make their individual contribution to our overall success. Join us now and give your career a home.
 
 
 
 
 
 
 Your Responsibilities
 
 
 
 You think it is time for something different? Then you are at the right place! You will work in an exciting, international environment and contribute personally to the company&rsquo;s success. Expect exciting projects and versatile tasks, such as;
 
 
 
 
 
 / Leading omnichannel brands&rsquo; communication and strategy across countries, ensuring alignment with global marketing objectives.
 
 
 / Oversee responsive brands&rsquo; consistency, collaborating with global teams on campaigns and communication assets.
 
 
 / Provide strategic marketing consulting to growth managers and local teams, focusing on D2C, product launches, and market trends.
 
 
 / Define and track marketing KPIs, ensuring ROI and optimizing budget allocation for targeted campaigns and investments.
 
 
 
 
 
 
 Your Profile
 
 
 
 /English and Russian
 
 
 
 /
 
 Proven experience in omnichannel marketing and brand strategy, with a focus on global execution.
 
 
 / Strong understanding of D2C, product launches, and consumer behavior across multiple regions.
 
 
 / Excellent project management skills with the ability to lead cross-functional teams and vendors.
 
 
 / Ability to define, track, and analyze marketing KPIs to drive ROI and optimize campaign performance.
 
 
 / Expertise in managing budgets, driving brand consistency, and collaborating with global marketing teams
 
 
 
 
 
 
 Your Benefits
 
 
 
 / Flexible working hours schemes and diverse career opportunities
 
 
 / Individual development programs and international perspectives
 
 
 / Modern healthcare services
 
</div>

Regional Brand Communication Executive

MAD Parfumeur

<div>
 
 
 About Us
 
 
 
 Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are seeking an experienced Digital Marketing Manager to join our marketing team in Istanbul. This role will lead social media, influencer, and performance marketing activities.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Social Media Management
 
 
 <ul>
 <li>
 Social media content planning and creative production process
 </li>
 <li>
 Local and international agency management
 </li>
 <li>
 Stakeholder management across the company such as planning, logistics, etc.
 </li>
 </ul>
 
 
 
 
 
 Influencer Marketing
 
 
 <ul>
 <li>
 Define influencer marketing strategy and performance metrics
 </li>
 <li>
 Support community management and engagement initiatives
 </li>
 <li>
 Local and international agency management
 </li>
 <li>
 Analyzing influencers and UGC creators using digital tools
 </li>
 <li>
 Reviewing influencer contents in terms of campaign objectives and brand guidelines
 </li>
 <li>
 Monitoring published contents and performance reporting
 </li>
 </ul>
 
 
 
 
 
 Performance Marketing &amp; Media Planning
 
 
 <ul>
 <li>
 Development of the annual digital marketing strategy
 </li>
 <li>
 Media plans focused on brand awareness and customer acquisition
 </li>
 <li>
 Optimize always-on digital assets
 </li>
 <li>
 Manage digital marketing budgets and monthly media buying
 </li>
 <li>
 Optimize e-commerce media KPIs
 </li>
 <li>
 Ensure mobile-optimized content is aligned with brand guidelines
 </li>
 </ul>
 
 
 
 
 
 Reporting
 
 
 <ul>
 <li>
 Analyze digital performance using GA4, Looker Studio, Meta Business Suite, TikTok Ads Manager etc.
 </li>
 <li>
 Prepare monthly reports and present insights into the business
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, communications, business administration, economics, or related fields
 </li>
 <li>
 Minimum 4 years of experience in digital marketing
 </li>
 <li>
 Strong hands-on experience in influencer marketing
 </li>
 <li>
 Experienced in analytics and measurement tools such as GA4, Tag Manager, Looker Studio
 </li>
 <li>
 KPI and performance management experience
 </li>
 <li>
 Experience in agency management
 </li>
 <li>
 Solid understanding of e-commerce and brand communication processes
 </li>
 <li>
 Strong communication skills, creative, proactive, and up-to-date with digital trends
 </li>
 </ul>
 
 
 
 
 
 Why Join Us?
 
 
 
 Working at Mad Parfumeur means being part of an innovative and fast-growing organization where you can make a real impact. You&rsquo;ll have the opportunity to grow professionally while contributing to a creative and high-paced production environment.
 
</div>

Digital Marketing Executive

Explore 572+ Brand strategy manager in Istanbul Turkey this January. Find roles across top companies and apply now to boost your career.

572 brand strategy manager jobs IN Istanbul Turkey

Brand Manager

Brand Manager

Brand Manager

Brand Manager (Spirits)

Brand Manager

Regional Brand Communication Executive

Digital Marketing Executive