brand strategy manager

Brau

Role OverviewThe Brand Manager will be responsible for shaping, building, and scaling Brau&rsquo;s brand across all consumer touchpoints. This role will own brand strategy, ensure consistency across channels, and lead impactful campaigns that strengthen brand equity and drive business growth. The ideal candidate is both strategic and execution-focused, with strong storytelling, collaboration, and a performance-driven mindset.Key Responsibilities:1. Brand Strategy &amp; Positioning<ul><li>Define and evolve Brau&rsquo;s brand positioning, purpose, values, and tone of voice.</li><li>Translate brand strategy into clear guidelines and actionable frameworks across teams.</li><li>Ensure the brand remains differentiated, relevant, and aligned with business objectives.</li></ul>2. Brand Consistency &amp; Governance<ul><li>Enforce brand guidelines across all channels, including social media, paid campaigns, website, PR, in-store, and offline materials.</li><li>Act as the brand guardian to ensure consistent visual identity and messaging across all touchpoints.</li></ul>3. Campaign Planning &amp; Execution<ul><li>Lead end-to-end brand and marketing campaigns from concept development to execution and post-campaign analysis.</li><li>Develop creative briefs and manage external partners, including agencies, designers, and content creators.</li><li>Ensure campaigns are delivered on time, on brand, and within budget.</li></ul>4. Content &amp; Storytelling<ul><li>Define key brand narratives and messaging frameworks.</li><li>Oversee the creation of high-quality content across digital, social media, PR, website, and in-store touchpoints.</li><li>Ensure storytelling is consistent, compelling, and aligned with brand strategy.</li></ul>5. Collaboration &amp; Stakeholder Management<ul><li>Collaborate externally with agencies across social media, paid marketing, SEO, website, and other marketing functions.</li><li>Work cross-functionally with internal teams such as store operations, sales, and customer service to ensure brand alignment.</li><li>Act as a central point of coordination for all brand-related initiatives.</li></ul>6. Performance Measurement &amp; Optimization<ul><li>Define, monitor, and report on key performance indicators (KPIs) related to brand health, performance marketing, social media, and website metrics.</li><li>Analyze campaign and channel performance to optimize future initiatives.</li><li>Use insights and data to continuously improve brand impact and effectiveness.</li></ul>Qualifications &amp; Experience<ul><li>Bachelor&rsquo;s degree in marketing, Communications, Business, or a related field.</li><li>5+ years of experience in brand management, marketing, or a similar role.</li><li>Proven experience in managing agencies and cross-functional stakeholders.</li><li>Strong understanding of digital marketing, content, social media, and performance metrics.</li><li>Excellent communication, presentation, and project management skills.</li></ul>Key Skills &amp; Competencies<ul><li>Strategic brand thinking and positioning</li><li>Creative campaign development</li><li>Strong storytelling and messaging capabilities</li><li>Data-driven mindset with ability to interpret KPIs</li><li>Excellent stakeholder and agency management</li><li>High attention to detail and brand consistency</li></ul>Job Types: Full-time, PermanentAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Brand Manager: 5 years (Preferred)</li></ul>Work Location: In person

Brand Manager

Salt

<div>
 
 
 Brand Marketing Manager
 
 
 
 
 Location:
 
 Dubai, UAE (working hours aligned to Europe &amp; US time zones)
 
 
 
 Reports to:
 
 Senior Director, Marketing &amp; E-Commerce
 
 
 
 
 
 
 About the Role
 
 
 
 We are seeking a highly motivated and strategic Brand Manager to own and drive a premium automotive product brand across the Europe and Americas region. Based in Dubai but supporting global markets, you will be the central lead responsible for shaping the brand&rsquo;s international narrative while supporting regional execution.
 
 
 A major focus of your first year will be leading the brand&rsquo;s planned launch into the European market &mdash; a critical growth priority for 2026. You will spearhead go-to-market activation while continuing to manage and evolve the brand&rsquo;s presence in the US and Latin America, ensuring a consistent and differentiated identity across all regions.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 
 &bull; Lead development of the brand strategy across Europe and the Americas, ensuring alignment with corporate objectives and regional market needs
 
 
 &bull; Build and communicate a compelling value proposition tailored for new market entry while maintaining the brand&rsquo;s established heritage and positioning
 
 
 &bull; Maintain brand guidelines and ensure consistent implementation across all channels, regions, and stakeholders
 
 
 
 European Market Launch
 
 
 
 &bull; Lead the brand and marketing workstream for the brand&rsquo;s 2026 European launch
 
 
 &bull; Partner with sales, product, and regional leadership to develop launch campaigns, dealer activation plans, and communications
 
 
 &bull; Oversee competitive analysis, market research, and customer/dealer perception studies to inform positioning
 
 
 &bull; Execute a full go-to-market plan, including digital campaigns, events, PR, and offline marketing
 
 
 
 Marketing &amp; Campaign Execution
 
 
 
 &bull; Manage and execute integrated campaigns across Europe and the Americas (digital, trade shows, dealer marketing, etc.)
 
 
 &bull; Collaborate with creative, digital, and regional marketing teams to develop high-quality brand assets and content
 
 
 &bull; Own the global marketing calendar, ensuring seamless coordination with product launches and sales cycles
 
 
 
 Performance &amp; Reporting
 
 
 
 &bull; Establish KPIs for brand awareness, partner adoption, and campaign ROI across all regions
 
 
 &bull; Track, analyse, and report on performance, adjusting strategy to optimise results
 
 
 &bull; Manage budgets and provide regular updates to senior stakeholders
 
 
 
 Collaboration &amp; Leadership
 
 
 
 &bull; Act as brand guardian internally and externally, ensuring a strong, aligned global identity
 
 
 &bull; Partner with regional teams to enable locally relevant execution
 
 
 &bull; Coordinate with agencies, vendors, and media partners to deliver high-impact campaigns
 
 
 
 
 
 
 Qualifications
 
 
 
 &bull; Bachelor&rsquo;s degree in Marketing, Business, or a related discipline (Master&rsquo;s preferred)
 
 
 &bull; 5+ years&rsquo; experience in brand management or related roles
 
 
 &bull; Proven experience launching or scaling brands across multiple international markets
 
 
 &bull; Strong analytical, strategic planning, and project management skills
 
 
 &bull; Excellent communication and stakeholder management abilities
 
 
 &bull; Ability to thrive in a fast-paced, entrepreneurial environment
 
 
 &bull; Flexibility to work European and U.S.-aligned hours
 
 
 
</div>

Institute of Performance Management

Brand Manager &ndash; Luxury Fashion BrandLocation: Lahore Industry: Fashion / Bridal &amp; Groom Wear Salary: PKR 250,000 &ndash; 300,000 (Extensive travel Required)Job Description: We are seeking an experienced Brand Manager to lead brand strategy, positioning, and growth for a top-notch luxury fashion brand specializing in bridal and groom wear.Key Responsibilities:<ul><li>Maintain and develop a strong, premium brand image</li><li>Manage the brand&rsquo;s social media presence and content strategy</li><li>Plan and coordinate photo/video shoots with creative teams</li><li>Strategically position the brand across relevant markets and platforms</li><li>Oversee sales and marketing initiatives to drive growth and performance</li><li>Collaborate with sales, design, and production teams to ensure brand consistency</li></ul>Requirements:<ul><li>MBA in Marketing or a related field (preferred)</li><li>Proven experience in luxury fashion / apparel brands (mandatory)</li><li>Strong understanding of branding, social media, marketing, and sales strategies</li><li>Smart, confident, and brand-driven personality</li><li>Ability to manage multiple projects and travel as required</li></ul>Job Type: Full-timePay: Rs250,000.00 - Rs300,000.00 per monthApplication Question(s):<ul><li>Do you have hands-on experience working with a luxury fashion brand (bridal, couture, or premium apparel)?</li></ul>Experience:<ul><li> work experience in a luxury fashion or apparel brand: 3 years (Required)</li></ul>Willingness to travel:<ul><li>75% (Preferred)</li></ul>Work Location: In person

SRV Media

<div>
 
 
 Company:
 
 SRV Media &ndash; Integrated Digital Marketing Agency
 
 
 
 
 
 Role Summary
 
 
 The Brand Manager at SRV Media will own
 
 brand strategy, positioning, storytelling, and consistency
 
 across clients and internal properties. This role sits at the intersection of
 
 strategy, creativity, content, and performance
 
 , ensuring brands don&rsquo;t just look good&mdash;but grow.
 
 
 You&rsquo;ll work closely with
 
 creative, performance marketing, social media, design, and client servicing teams
 
 to translate business goals into strong brand narratives and campaigns.
 
 
 
 
 
 Key Responsibilities
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Develop end-to-end brand strategies (identity, tone, messaging, communication frameworks)
 </li>
 <li>
 Define brand purpose, value propositions, and differentiation for clients
 </li>
 <li>
 Conduct brand audits, competitor analysis, and consumer insights
 </li>
 </ul>
 
 
 Campaign Planning &amp; Execution
 
 
 <ul>
 <li>
 Lead brand-led campaigns across digital platforms (social, content, video, influencer, performance-led branding)
 </li>
 <li>
 Collaborate with creative teams to ensure brand consistency across all touchpoints
 </li>
 <li>
 Translate brand strategy into actionable briefs for designers, copywriters, and media teams
 </li>
 </ul>
 
 
 Content &amp; Communication
 
 
 <ul>
 <li>
 Own brand voice and messaging guidelines
 </li>
 <li>
 Review and guide content for websites, social media, ads, and offline collaterals
 </li>
 <li>
 Ensure storytelling aligns with platform behavior and audience psychology
 </li>
 </ul>
 
 
 Client &amp; Stakeholder Management
 
 
 <ul>
 <li>
 Act as the brand strategy SPOC for assigned clients
 </li>
 <li>
 Present brand ideas, campaigns, and performance insights to clients
 </li>
 <li>
 Align client business objectives with long-term brand growth
 </li>
 </ul>
 
 
 Performance-Driven Branding
 
 
 <ul>
 <li>
 Work closely with performance teams to ensure branding and ROI are aligned
 </li>
 <li>
 Track brand KPIs: awareness, recall, engagement, share of voice, sentiment
 </li>
 <li>
 Use insights and data to refine brand strategy continuously
 </li>
 </ul>
 
 
 
 
 Required Skills &amp; Experience
 
 <ul>
 <li>
 3&ndash;7 years of experience in
 
 Brand Management / Brand Strategy / Agency environment
 
 </li>
 <li>
 Strong understanding of
 
 digital marketing, social media, and content ecosystems
 
 </li>
 <li>
 Experience working with
 
 creative teams and performance marketers
 
 </li>
 <li>
 Excellent communication, presentation, and storytelling skills
 </li>
 <li>
 Ability to think
 
 strategically and execute tactically
 
 </li>
 <li>
 Prior experience in a
 
 digital agency
 
 is a strong plus
 </li>
 </ul>
 
 
 
 
 Preferred Background
 
 <ul>
 <li>
 Experience handling
 
 multiple brands or clients simultaneously
 
 </li>
 <li>
 Exposure to industries like
 
 education, e-commerce, fintech, D2C, or services
 
 </li>
 <li>
 Understanding of
 
 consumer psychology and cultural trends
 
 </li>
 <li>
 Hands-on mindset (you&rsquo;re not just a deck-maker)
 </li>
 </ul>
 
 
</div>

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.
 
 
 Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
 
 
 Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
 
 
 With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&amp;D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
 
 
 With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 The Brand Manager is responsible for the development of assigned Power Brands through the achievement of specific growth objectives, and for building brand equity via holistic marketing plans. The position plays a crucial in the development of the overall category strategy.
 
 
 The Brand Manager reports into the Category Manager, who reports into the Country Marketing Director
 
 
 Your responsibilities
 
 
 Strategic
 
 
 <ul>
 <li>
 Contribute to Reckitt Innovation by delivering a product development programme to generate consistent sales and profit Growth.
 </li>
 <li>
 Initiate and manage market research projects to deliver powerful consumer/ customer insights as the basis for long term brand growth and develop these insights into achievable plans.
 </li>
 <li>
 Contribute to the development of long-term and short-term category strategies.
 </li>
 <li>
 Lead the development of local copy strategy / executions and/or to ensure adaptation possible for other regions.
 
 
 </li>
 </ul>
 Operational
 
 
 <ul>
 <li>
 Manage a brand within the context of the agreed strategies to maximise long term sales and profitability, taking full P&amp;L responsibility.
 </li>
 <li>
 Develop, recommend and lead the execution of local marketing plans for assigned brands and manage the effective deployment of the marketing budget
 </li>
 <li>
 In close co-operation with the Sales function and Trade Marketing, identify trade needs / opportunities, develop pricing and distribution strategies and trade promotions for assigned brands
 </li>
 <li>
 Develop, recommend and execute annual marketing plan activities, including local Media strategy and plans
 </li>
 <li>
 Oversee, manage and coach the Assistant Brand Manager(s) on a regular basis.
 
 
 </li>
 </ul>
 The experience we're looking for
 
 
 <ul>
 <li>
 Educated to minimum bachelor&rsquo;s degree level in a business-related subject from a recognised University
 </li>
 <li>
 Minimum of 5 years marketing experience; must be able to demonstrate outstanding marketing skills and potential developed within an FMCG environment.
 </li>
 <li>
 Planning and Monitoring ability: leads in the development of portfolio strategy. Proactively collect and analyse relevant data and, where necessary, seek new data sources to identify opportunities for corrective action and growth.
 </li>
 <li>
 Building Business / Customer Relationships: Effective in finding mutual long- &amp; short-term gains among diverse stakeholder interests whenever possible. Maintain ongoing communication and influence with key stakeholders.
 </li>
 <li>
 Understanding of Market Research
 </li>
 <li>
 Innovation &amp; Creativity: Champion product development process and business improvement in order to ensure quick responses to changes in consumer needs
 
 
 </li>
 </ul>
 The skills for success
 
 
 Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
 
 
 We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
 
 
 All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
</div>

Eureko Sigorta

<div>
 
 
 About the Role
 
 
 
 We are seeking a dynamic
 
 Brand Manager
 
 to lead and execute our brand and marketing strategies. This role is key to building our reputation, strengthening brand awareness, and ensuring consistent, engaging communication with customers and stakeholders.
 
 
 If you would like to be part of an
 
 award-winning &amp; pioneering team
 
 that blends creativity with strategy and delivers results, this role gives you the opportunity to shape a brand that puts customers at the heart of its strategy.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 
 Brand &amp; Marketing
 
 
 <ul>
 <li>
 Work with marketing team on developing and executing integrated brand strategies to strengthen awareness and preference, from brand identity to all customer touchpoints.
 </li>
 <li>
 Plan and manage campaigns across all media platforms including digital and social.
 </li>
 <li>
 Manage
 
 creative agency relationships
 
 to ensure timely delivery of high-quality campaigns and materials.
 </li>
 <li>
 Develop social media strategy &amp; related assets, ensuring content is engaging, aligned with brand voice.
 </li>
 <li>
 Ensure consistency in
 
 storytelling
 
 across all customer and brand touchpoints.
 </li>
 <li>
 Monitor market trends, customer insights, and competitor activities to identify opportunities.
 </li>
 <li>
 Work closely with the
 
 Digital Marketing &amp; Customer Experience teams for initiatives (chatbot, customer touchpoints, digital sales campaigns)
 
 to align brand activities with digital platforms and customer journey improvements.
 </li>
 </ul>
 
 
 
 
 
 Customer Understanding &amp; Research
 
 
 <ul>
 <li>
 Conduct market research and analyze customer behavior to generate insights.
 </li>
 <li>
 Translate research findings &amp; all kinds of relevant customer data into actionable strategies that drive engagement and growth.
 </li>
 <li>
 Monitor customer journeys and identify pain points/opportunities for improvement.
 </li>
 </ul>
 
 
 
 
 
 Budget &amp; Reporting
 
 
 <ul>
 <li>
 Own and manage the
 
 brand &amp; marketing budget
 
 , ensuring efficient allocation of resources.
 </li>
 <li>
 Provide regular reports to management on budget allocation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Industrial Engineering or related field.
 </li>
 <li>
 
 5+ years of experience
 
 in brand management and campaign execution (preferably in FMCG/retail)
 </li>
 <li>
 Proven experience in
 
 managing agencies, social media, and multi-channel campaigns.
 
 </li>
 <li>
 Strong
 
 storytelling and presentation skills
 
 (both in English and Turkish).
 </li>
 <li>
 Experience in
 
 market research and customer understanding.
 
 </li>
 <li>
 Excellent stakeholder management and leadership skills.
 </li>
 <li>
 Analytical mindset with ability to translate insights into action.
 </li>
 <li>
 Creative, proactive, and able to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 
 
 Eureko Sigorta&rsquo;da f&inodot;rsat e&scedil;itli&gbreve;i &ouml;nceli&gbreve;imizdir.
 
 
 
 
 T&uuml;m adaylar&inodot;m&inodot;z&inodot; cinsiyet, medeni durum, ya&scedil;, dil, din, &inodot;rk veya siyasi g&ouml;r&uuml;&scedil; gibi &ouml;zelliklerini dikkate almadan, &scedil;irketimizin yetkinlik ihtiya&ccedil;lar&inodot;na g&ouml;re de&gbreve;erlendirip, adil ve e&scedil;it f&inodot;rsat sa&gbreve;layan bir i&scedil;veren olma prensibini benimseriz.
 
 
 
 
</div>

HealthKart

<div>
 
 
 About the Role
 
 :We are seeking a dynamic and passionate Brand Manager to lead new product development (NPD), product scaling, and brand growth in the D2C space. The ideal candidate is not only analytical and creative but also enthusiastic about building products, exploring new markets, and embracing challenges that come with scaling consumer brands. This role requires someone with an entrepreneurial mindset, a drive to innovate, and the ability to turn insights into impactful strategies.
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Develop and implement brand strategies to enhance awareness, recall, and brand equity.
 </li>
 <li>
 Conduct market, category, and consumer research to identify new brand and product opportunities.
 </li>
 <li>
 Maintain consistent brand messaging across all online and offline touchpoints.
 </li>
 </ul>
 
 
 Product &amp; Category Marketing + Scaling
 
 
 <ul>
 <li>
 Lead product scaling initiatives across D2C channels, marketplaces, and offline retail (if applicable).
 </li>
 <li>
 Work closely with product, supply chain, and growth teams to forecast demand, optimize visibility, and improve product adoption.
 </li>
 <li>
 Plan and execute launch strategies for new products, including GTM, positioning, packaging inputs, and communication frameworks.
 </li>
 <li>
 Analyze product performance, customer feedback, and competition to drive continuous improvement and scale product revenue.
 </li>
 </ul>
 
 
 Campaign &amp; Content Management
 
 
 <ul>
 <li>
 Plan and execute 360&deg; brand campaigns across digital, social, influencer, and performance channels.
 </li>
 <li>
 Coordinate with internal teams and agencies to deliver creatives, videos, photoshoots, and storytelling-driven content.
 </li>
 <li>
 Oversee social media strategy, content planning, and engagement metrics.
 </li>
 </ul>
 
 
 Requirements:
 
 
 <ul>
 <li>
 3-8+ years of experience in Brand Management / Marketing (D2C industry preferred).
 </li>
 <li>
 Strong exposure to NPD and product scaling.
 </li>
 <li>
 Excellent analytical, stakeholder management, strategic, and execution skills.
 </li>
 <li>
 Experience in managing digital channels, social media, and performance marketing.
 </li>
 <li>
 Creative mindset with strong problem-solving abilities.
 </li>
 <li>
 MBA/PGDM in Marketing or related field (preferred).
 </li>
 <li>
 Interest &amp; Involvement in fitness &amp; wellness would be a huge plus .
 </li>
 </ul>
 
 
</div>

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