brand strategy manager

Group Multiple

The Category Brand Manager is responsible for the overall strategy, growth, and profitability of the assigned brand category. The role requires developing and executing brand strategies that drive revenue growth, strengthen brand equity, and maximize marketing return on investment.The Brand Manager will act as the custodian of the brand, ensuring alignment across marketing, sales, supply chain, procurement, and external agencies to deliver sustainable growth. This role requires strong commercial thinking, with responsibility for brand P&amp;L, marketing investments, supply chain coordination, packaging development, and campaign execution.Key Responsibilities<ul><li>Brand Strategy &amp; Category Growth</li><li>Revenue Growth &amp; Profitability Management</li><li>Supply Chain Coordination &amp; Demand Planning</li><li>Packaging Strategy &amp; Product Development</li><li>Retail &amp; Trade Marketing Alignment</li><li>Consumer Marketing &amp; Brand Awareness</li><li>Agency Management &amp; Creative Development including Creative Agency Coordination, Digital Agency Coordination, and Content Planning &amp; Campaign Execution</li><li>Product Portfolio Management</li><li>Cross-Functional Collaboration</li><li>Team Leadership</li></ul>Requirements<ul><li>5 - 8 years of experience in FMCG or consumer goods marketing</li><li>Experience managing category-level brand strategy</li><li>Exposure to retail and trade marketing environments preferred</li><li>Excellent negotiation and communication skills</li><li>Strategic thinking and category management ; Financial and commercial acumen ; Strong analytical and data interpretation skills ; Project management and execution capability ; Cross-functional leadership and stakeholder management ; Strong communication and presentation skills ; Agency and vendor management.</li><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field ; MBA preferred</li></ul>Job Type: Full-timeWork Location: In person

Brand Manager- Lahore

Char-Broil, LLC

<div>Thank you for your interest in joining W.C. Bradley Co.! 
We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application.

Good luck, and thank you again for applying!<div><div><div><h2 class="jobSectionHeader"> 
Job Summary</h2>
</div><div>
We are seeking a Brand Marketing Manager to lead brand strategy and integrated go-to-market execution for Pit Boss. This role will set the strategic direction, align cross-functional partners, and bring launches and campaigns to life across paid, owned, and earned channels to drive brand awareness, consideration, conversion, and long-term loyalty.

You will serve as the central &ldquo;orchestrator&rdquo; of Pit Boss marketing&mdash;partnering closely with specialty teams (Social, D2C/CRM, PR, Ecommerce, Sales, Product/Innovation, Insights, Creative, and agencies) to ensure cohesive storytelling, consistent execution, and measurable business impact.

Work Location: Phoenix, Arizona</div></div><div><div><h2 class="jobSectionHeader">
Duties and Responsibilities</h2>
</div><div>
Brand Strategy &amp; Integrated Planning
<ul>
<li>Own and evolve the Pit Boss brand strategy (positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.</li>
<li>Lead annual and seasonal integrated marketing planning for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.</li>
<li>Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.</li>
</ul>
Commercialization &amp; Launch Leadership
<ul>
<li>Partner with Product/Innovation to build and execute commercialization plans for grills, accessories, fuels, and innovations&mdash;ensuring clear messaging, claims support, and channel readiness.</li>
<li>Write and own creative and integrated campaign briefs, aligning stakeholders on objectives, target, key message, and required deliverables.</li>
<li>Serve as the cross-functional lead to ensure launches are retail-ready and consumer-ready (content, assets, messaging, training/support materials as applicable).</li>
</ul>
Campaign Orchestration Across Specialty Teams
<ul>
<li>Lead the cross-functional execution of Pit Boss campaigns across channels&mdash;ensuring a cohesive consumer experience from awareness through purchase and advocacy.</li>
<li>Partner with the Social team (who owns the influencer/ambassador program strategy and management) to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.</li>
<li>Partner with the D2C team (who owns CRM strategy and execution) to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.</li>
<li>Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.</li>
</ul>
Content &amp; Creative Leadership
<ul>
<li>Own the Pit Boss editorial direction and content priorities, ensuring content supports campaign objectives, seasonal moments, and retail needs.</li>
<li>Build and maintain the Pit Boss editorial calendar in collaboration with ecommerce, social, agencies, internal creative teams, sales, and product.</li>
<li>Lead key content development workstreams (photo/video shoots, how-to content, recipe/usage content), providing clear feedback and ensuring high-quality, on-brand output.</li>
</ul>
PR, Partnerships &amp; Brand Presence
<ul>
<li>Partner with PR agency to set priorities and activate compelling Pit Boss storytelling - providing strategy, messaging, and internal coordination to support programs.</li>
<li>Identify and evaluate strategic partnerships that extend reach, strengthen credibility, and reinforce Pit Boss positioning.</li>
</ul>
Measurement &amp; Optimization
<ul>
<li>Define success metrics and measurement plans for campaigns and launches in partnership with Analytics/Media/D2C teams.</li>
<li>Review performance results, lead recaps, and turn insights into action - optimizing messaging, creative, and channel plans over time.</li>
<li>Champion a test-and-learn mindset (creative iterations, messaging validation, content optimization).</li>
</ul></div></div><div><div><h2 class="jobSectionHeader">Qualification Requirements</h2>
</div><div>
Ways of Working:
<ul>
<li>Lead agency relationships and cross-functional workflows to deliver on time, on brief, and on brand.</li>
<li>Maintain high standards in a fast-paced environment; prioritize effectively and drive accountability across stakeholders.</li>
<li>Stay current on trends impacting Pit Boss (grilling culture, food trends, platform shifts, competitor activity) and apply learnings to plans.</li>
</ul>
Minimum Education: Bachelor&rsquo;s degree in marketing, Communications, Business, or related field (MBA a plus). 
Minimum Work Experience: 5&ndash;8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing. Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus. 
License(s) / Certification(s): Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred.</div></div><div><div><h2 class="jobSectionHeader">
Knowledge, Skills and Abilities</h2>
</div><div><ul><li>Strong brand strategy capability with proven ability to translate strategy into integrated execution.</li>
<li>Demonstrated cross-functional leadership and ability to influence without direct authority.</li>
<li>Excellent creative judgment; experienced in briefing and guiding agencies/internal teams through concept, design, and copy.</li>
<li>Strong project management skills and operational rigor across complex timelines and stakeholders.</li>
<li>Comfortable with performance reporting and turning data into decisions.</li>
<li>Working knowledge of e-commerce and D2C ecosystems; experience collaborating with CRM and social specialty teams.</li>
<li>Excellent communication skills (written, verbal, interpersonal); proactive and solutions-oriented.</li>
<li>Self-motivated, organized, accountable; able to manage multiple priorities and deadlines.</li>
</ul></div></div><div><div><h2 class="jobSectionHeader">Physical Requirements</h2>
</div><div>
Normal Working environment
</div></div></div>
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office</div>

Brand Manager

A Holding Co WLL

The Brand Manager is the guardian of the brand across all touchpoints. This role ensures brand consistency, commercial alignment, and execution excellence across operations, marketing, product, and guest experience. The Brand Manager translates brand vision into clear systems, standards, and performance.Scope of Role<ul><li>Brand strategy, positioning, and guardianship</li><li>Cross-functional alignment (Operations, Marketing, Culinary, Supply Chain)</li><li>Product, menu, and concept governance</li><li>Guest experience and brand standards</li><li>Performance monitoring and continuous improvement</li></ul>Key Performance Measures<ul><li>Brand consistency scores across locations</li><li>Guest feedback, reviews, and brand sentiment</li><li>Successful execution of campaigns and launches</li><li>Menu and product performance</li><li>Alignment between brand intent and operational delivery</li></ul>Brand Governance Responsibilities<ul><li>Own and enforce brand standards, tone of voice, and visual identity</li><li>Approve brand-facing materials and initiatives</li><li>Ensure all locations operate within brand guidelines</li><li>Act as final escalation point for brand deviations</li></ul>Core Responsibilities<ul><li>Brand Strategy &amp; Standards</li><li>Define and maintain brand positioning and guidelines</li><li>Ensure consistent brand execution across all locations</li><li>Translate brand vision into operationally executable standards</li><li>Review and refine brand systems as the business scales</li></ul>Product &amp; Menu Alignment<ul><li>Oversee menu structure, naming, and positioning with Head Chef</li><li>Approve new product launches and limited-time offers</li><li>Ensure product storytelling aligns with brand narrative</li><li>Monitor menu performance and guest response</li></ul>Cross-Functional Leadership<ul><li>Align Marketing, Operations, and Culinary teams under one brand vision</li><li>Support Store Managers in delivering brand standards daily</li><li>Resolve conflicts between brand intent and operational reality</li><li>Act as brand decision-maker during operational trade-offs</li></ul>Guest Experience &amp; Feedback<ul><li>Monitor reviews, social feedback, and guest insights</li><li>Identify recurring issues affecting brand perception</li><li>Drive corrective actions with relevant teams</li><li>Champion guest-first thinking across the business</li></ul>Performance &amp; Continuous Improvement<ul><li>Track brand KPIs and execution quality</li><li>Lead quarterly brand reviews</li><li>Identify opportunities for refinement and growth</li><li>Support scalability and franchising readiness</li></ul>Required Knowledge &amp; Skills<ul><li>Strong brand and commercial acumen</li><li>Experience in F&amp;B or hospitality brand management</li><li>Ability to balance creativity with operational discipline</li><li>Strong leadership and stakeholder management</li><li>Data-driven decision making</li></ul>Training &amp; Development<ul><li>Brand systems and governance training</li><li>Leadership and strategic planning development</li><li>Ongoing market and trend exposure</li></ul>Authority &amp; Escalation<ul><li>Final authority on brand standards and brand execution systems</li><li>Approve or reject brand-facing initiatives and materials</li><li>Escalate strategic risks, repeated brand breaches, or reputational issues to Ownership</li></ul>Job Type: Full-time

AstraZeneca

<div>JOB TITLE
Senior Brand Manager, R&amp;I, Gulf 
 
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world&rsquo;s most serious diseases. But we&rsquo;re more than one of the world&rsquo;s leading pharmaceutical companies.
ROLE SUMMARY
Maximize the potential of the AstraZeneca therapeutic portfolio across Gulf, through professional and successful working relationship with internal and external customers. Manage the promotion, pricing, and positioning of the products in the relevant therapeutic portfolio, development of a disease area vision and strategy, effective resource allocation, to optimize sales and profits. Strategize, write, and implement the marketing plan in relation to the brand. Role is Dubai based and reporting to Gulf Franchise Associate Director R&amp;I
What you&rsquo;ll do
Operational Brand Management &amp; Customer Excellence
<ul><li>Fully accountable for building &amp; driving the brand strategy by providing customer insights acquired during interactions with external and internal customers.</li><li>
Participate in the development of the Business Action Plan in close collaboration with the Franchise Associate Director.</li><li>
Drives the full implementation of the operational Business Action Plan in close collaboration with the key functional team members.</li><li>
Keeps the Business Action Plan updated, implement the plan to ensure that Brand objectives are realized, including revising the Segmentation &amp; Targeting to ensure full coverage /expansion of target list as per marketing strategy.</li><li>
Leads the operational roll-out of the pre-agreed strategic and operational plan (campaign task force, monthly implementation meetings).</li><li>
Identify potential new market insight and collaborate with Market Intelligence to leverage all important market data to refine action plans or to prioritize activities.</li><li>
Develop and understand market research principles/sources/tools/methodology.</li><li>
Work with local data to contribute to forecasting models.</li></ul>
Communication &amp; Promotion<ul><li>
Develop all campaign material and all the briefing documents to ensure maximum impact.</li><li>
Leverage guidelines from global brand team and brief campaign task force accordingly to ensure respect of international guidelines.</li><li>
Manage actively agencies to ensure optimal use of available financial resources.</li><li>
Briefing and selection of agency and review performance of agency and costs.</li><li>
Actively contribute in collaboration with the medical team or National Sales team to ensure alignment with strategy the following activities as required: Advisory boards, round tables or other expert meetings, National symposia/ WebEx/ Webcast/ Virtual summit, Launch meetings.</li><li>
Be actively involved in the organization of regional and national sales meetings/business reviews as required.</li><li>
Ensure full compliance of material / activities with ethical and Code of Ethics (demonstrate and ensure active respect for values, business ethics, local laws, policies and marketing procedures).</li><li>
Propose Budget spend on the defined territory &amp; is responsible for accurate budget management.</li><li>
Prepare cost estimates for current activities, advertising / informing about AstraZeneca brand products and investment budgets.</li></ul>
Stakeholders&rsquo; management<ul><li>
Build relationships with key internal / external clients.</li><li>
Leads Brand Team, developing and implementing plans for KEE development &amp; marketing strategy implementation.</li><li>
Cooperates with National Sales manager / Sales team to empower sales force, strengthening their capacity to implement business strategy. Though: client field visits with MSRs at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to MSRs on the promotional materials and product strategy, addresses MSRs concerns or questions in regard to brand strategy and promotional materials).</li><li>
Report on the status of implementation of the tactical plan to internal customers.</li><li>
Establish and maintain strong customer relationships.</li><li>
Proactive assessment of brand performance, proposing needed actions to tap on opportunities, working without supervision, successfully addressing outstanding challenges of marketing strategy implementation</li></ul>
Corporate responsibility:<ul><li>
Maintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules &amp; norms set by corporate policies</li><li>
Ensures that all conducted activities are done in accordance with local legislation and corporate standards.</li><li>
Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.</li></ul>
Essential for the role<ul><li>
Minimum of 5 year&rsquo;s Marketing experience in the Pharmaceutical and/or Fast-Moving Consumer Goods (demonstrated ability to network, build and maintain relationships with key internal and external stakeholders and ability to work cross-functionally), or 5 year&rsquo;s Management experience with a minimum of 3 years Marketing experience.</li><li>
Respiratory, Specialty or Biologics experience.</li><li>
Relevant tertiary qualification (marketing, life science/pharma).</li><li>
Ability to develop and implement annual brand plans and various projects.</li><li>
Cross-functional leadership capability</li><li>
Project Management experience.</li><li>
Ability to analyze data to formulate business plans.</li><li>
Strong organizational skills with a quality focus on Analysis &amp; Planning.</li><li>
Leadership &amp; autonomy to initiate &amp; execute responsibility under minimum guidance.</li><li>
Proven inspirational leadership when working with stakeholders on guidance, alignment &amp; commitment.</li><li>
Financial business acumen and experience of working with various forecasting models.</li><li>
Communication and influence skills, decision Making, assertiveness.</li><li>
Ability to handle setbacks &amp; working in new environment, showing clear examples of resiliency.</li><li>
Patient centricity - being passionate about really understanding patients, their attitudes to health, and who they interact with/are influenced by along the patient journey &ndash; to ensure patient needs are at the heart of decision-making.</li><li>
Translate information into actionable insight - rigorously analysing and synthesising multiple sources of information to uncover powerful new insights that can be applied to create business advantage, both now and in the future</li><li>
Define winning brand strategies - choosing the most promising brand opportunities and associated priority target audiences. Developing ambitious strategies to overcome barriers to success and truly build the brand.</li></ul>
Desirable for the role<ul><li>
Gulf experience is preferable.</li><li>
Specialty, Biologics &amp; Brand launch is preferable.</li></ul>
Why AstraZeneca?
At AstraZeneca we&rsquo;re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There&rsquo;s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We&rsquo;re on an exciting journey to pioneer the future of healthcare. 
So, what&rsquo;s next?
<ul><li>Are you already imagining yourself joining our team? Good, because we can&rsquo;t wait to hear from you.</li><li>
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it&rsquo;s yours.</li></ul>
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram</div>

Senior Brand Manager, R&I, Gulf

Danone

<div>
 
 About The Job
 
 
 
 
 You&rsquo;re looking for fulfillment, we&rsquo;re looking for You!
 
 
 
 As a Brand Manager, you will help develop, execute, and track marketing strategies that drive brand growth and profitability through collaborating with cross‑functional teams, external agencies, and research partners to ensure the brand remains competitive, relevant, and aligned with consumer needs. About you
 
 
 
 Main Responsibilities
 
 
 
 <ul>
 <li>
 Support NPD by identifying opportunities and assisting with product development, positioning, packaging, and launches.
 </li>
 <li>
 Translate market research and consumer insights into actionable brand strategies.
 </li>
 <li>
 Develop annual brand plans and recommend positioning, communication, and innovation directions.
 </li>
 <li>
 Monitor trade execution, visibility, and pricing; identify in‑store improvement opportunities.
 </li>
 <li>
 Track competitor activity and provide strategic insights.
 </li>
 <li>
 Lead packaging development with agencies and internal partners.
 </li>
 <li>
 Assist in executing 360&deg; marketing campaigns and ensure seamless cross‑functional coordination.
 </li>
 <li>
 Collaborate with agencies on communication, creative assets, media plans, and promotional concepts.
 </li>
 <li>
 Assess promotional and media performance and recommend optimizations.
 </li>
 <li>
 Manage and monitor the marketing budget.
 </li>
 <li>
 Analyze sales, retail audit data, and brand tracking studies.
 </li>
 <li>
 Support digital and influencer strategy execution to build brand equity.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 2&ndash;3 years of relevant experience.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.
 </li>
 <li>
 Strong analytical, research, and communication skills.
 </li>
 <li>
 Proficient in MS Office; knowledge of research tools is a plus.
 </li>
 <li>
 Detail‑oriented with solid project management and coordination abilities.
 </li>
 <li>
 Able to work cross‑functionally and handle multiple tasks.
 </li>
 <li>
 High initiative, strong follow‑through, and growth potential.
 
 
 </li>
 </ul>
 About us
 
 
 Danone&rsquo;s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.
 
 
 We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.
 
 
 Don't hesitate to get back to us for any inquiries
 
 
</div>

<div>About the job

You&rsquo;re looking for fulfillment, we&rsquo;re looking for You!
As a Brand Manager, you will help develop, execute, and track marketing strategies that drive brand growth and profitability through collaborating with cross‑functional teams, external agencies, and research partners to ensure the brand remains competitive, relevant, and aligned with consumer needs. About you

Main Responsibilities:
<ul>
<li>Support NPD by identifying opportunities and assisting with product development, positioning, packaging, and launches.</li>
<li>Translate market research and consumer insights into actionable brand strategies.</li>
<li>Develop annual brand plans and recommend positioning, communication, and innovation directions.</li>
<li>Monitor trade execution, visibility, and pricing; identify in‑store improvement opportunities.</li>
<li>Track competitor activity and provide strategic insights.</li>
<li>Lead packaging development with agencies and internal partners.</li>
<li>Assist in executing 360&deg; marketing campaigns and ensure seamless cross‑functional coordination.</li>
<li>Collaborate with agencies on communication, creative assets, media plans, and promotional concepts.</li>
<li>Assess promotional and media performance and recommend optimizations.</li>
<li>Manage and monitor the marketing budget.</li>
<li>Analyze sales, retail audit data, and brand tracking studies.</li>
<li>Support digital and influencer strategy execution to build brand equity.</li></ul> 
 
Qualifications:
<ul>
<li>2&ndash;3 years of relevant experience.</li>
<li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.</li>
<li>Strong analytical, research, and communication skills.</li>
<li>Proficient in MS Office; knowledge of research tools is a plus.</li>
<li>Detail‑oriented with solid project management and coordination abilities.</li>
<li>Able to work cross‑functionally and handle multiple tasks.</li>
<li>High initiative, strong follow‑through, and growth potential.</li>
</ul>About us

Danone&rsquo;s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.

Don't hesitate to get back to us for any inquiries #LI-EG</div>

Ocean Spray

<div>Ocean Spray is hiring for a(n) Brand Manager! We&rsquo;re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role &mdash; it always comes back to this: we&rsquo;re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all &mdash; and we&rsquo;ve been making our own way ever since.
Ocean Spray is hiring a Brand Manager to support our USA Foods Business across our Growth Channels. We&rsquo;re a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role, it always comes back to this: we&rsquo;re a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all, and we&rsquo;ve been making our own way ever since. 
Reporting to the Senior Director of USA Foods, you will shape both short term and long term strategy while leading marketing programs and innovation projects across Foodservice, Natural, Value, Drug, and eCommerce channels. You&rsquo;ll partner closely with cross-functional teams - from Revenue Growth Management and Insights to Sales and Brand Elevation - to bring growth-driving initiatives to life. This role is ideal for someone with strong CPG marketing experience who&rsquo;s comfortable navigating ambiguity, working shoulder to shoulder with the team, and driven to deliver step change impact. 
Every day is different, and a day in the life might include&hellip; 
<ul><li>Partnering with the Senior Director to craft a compelling growth strategy that leverages the existing portfolio and identifies innovation opportunities to deepen penetration across the Value channel</li><li>Leading cross functional teams in our FUEL innovation process to launch a new packaging format tailored to meet the consumer needs and customer requirements in the eCommerce channel</li><li>Developing and executing a K-12 Marketing Campaign for School Nutritionists to inform them of the benefits of our new lower sugar, higher fiber offering that meets both taste expectations and fruit requirements</li><li>Collaborating closely with a Foodservice Sales Director to tailor a seasonal strategy to drive increased menu placement of Craisins&reg; for the Holidays across restaurants</li><li>Managing the Growth Channels P&amp;L, including forecasting volume, overseeing brand budgets, and identifying drivers of financial performance to ensure we deliver value and strong returns for our Grower-Owners</li></ul>
A Day in the Life...<ul><li>
General Management: Synthesize performance trends, identify key drivers, and surface opportunities to accelerate growth and mitigate risks. Maintain a strong command of business fundamentals, including volume forecasts, consumption trends, distribution, pricing, and competitive dynamics.</li></ul><ul><li>
Strategy Development: Partner with the Senior Director to build comprehensive Long-Range Plans and Annual Operating Plans, including annual marketing plans and innovation pipelines for Growth Channels.</li><li>
Planning and Execution: Oversee the creation of semi‑annual selling materials and narratives for the Retail Sales team, ensuring customer‑ready stories are grounded in insights and brand strategy.</li><li>
Communication &amp; Messaging: Shape the communication strategy for priority initiatives, partnering closely with Brand Elevation to execute marketing programs. Ensure channel‑right messaging, claims, packaging, and content reflect brand positioning and resonate with target consumers and customers.</li><li>
Innovation &amp; Renovation: Champion innovation and margin optimization by identifying whitespace opportunities, guiding cross‑functional teams through concepting, development, packaging, and commercialization, and ensuring successful launch execution.</li><li>
Teaming &amp; Leadership: Inspire and influence a broad cross‑functional team to deliver high‑impact projects that drive growth across key channels.</li></ul>
What We Are Looking For:
Requirements:<ul><li>
Strong analytical skills with experience interpreting both quantitative (e.g. syndicated POS, panel) and qualitative datasets, and translating insights into actionable strategies</li><li>
Proven experience partnering and leading cross‑functionally (Sales, Supply Chain, Finance, R&amp;D, Design) to drive projects from concept to execution</li><li>
Solid understanding of P&amp;L management, volume forecasting, annual budgeting, and key financial drivers</li><li>
Ability to manage competing priorities and deadlines&mdash;balancing strategic thinking with hands‑on execution in a dynamic environment</li><li>
Excellent written and verbal communication skills, with the ability to craft compelling narratives and influence across levels of the organization</li><li>
5+ years of experience in marketing or innovation, preferably within Food or Beverage CPG</li></ul>
Preferred Qualifications:<ul><li>
MBA or advanced degree in Marketing, Business, or related field</li><li>
Experience in Foodservice, Natural, Value, Drug, or eCommerce channels</li><li>
Background in margin optimization, price-pack architecture, or design-to-value</li></ul>
Education:
Bachelor's or University Degree (Required) Master's Degree (Preferred)
Work Experience:
At least 5 Years of Experience
Annual Salary:
$116,300 - $159,940
The base salary range information above serves as a guideline of the position&rsquo;s typical hiring range. We value and appreciate what makes you unique and will consider a variety of factors when determining an offer. These factors include, but are not limited to, your skills and experience, external and internal benchmarks, as well as overall company considerations. Certain positions may be eligible for short-term and long-term incentive rewards. We also offer a competitive and comprehensive benefits program that supports all aspects of your health and well-being.
Benefits:<ul><li>
Complete insurance package on Day-1 that includes a plethora of health and wellness programs</li><li><ul><li>
Health, Dental, and Vision insurance</li><li>
Health savings account</li><li>
Flexible spending account</li><li>
Life and accident insurance</li><li>
Employee assistance program</li><li>
Telehealth services</li><li>
1:1 health coaching</li><li>
Supportive benefits for all the stages of your life</li></ul></li><li>
401(k) with up to 6% Company matching; additional potential discretionary match at year-end</li><li>
Short-Term Incentive/Performance bonuses</li><li>
Flexible scheduling options</li><li>
Vacation pay, up to three weeks of time (pro-rated for your first year of employment)</li><li>
Holiday pay for 12 holidays</li><li>
Career development and growth opportunities</li><li>
Tuition/Education assistance programs</li><li>
Access to LinkedIn Learning</li><li>
Scholarship programs for children of employees</li><li>
Parental leave</li><li>
Bright Horizons Family Solutions &ndash; Back-up care, tutoring, etc.</li><li>
Adoption assistance</li><li>
Bereavement leave</li><li>
Up to $300 fitness reimbursement</li><li>
Up to $300 massage reimbursement</li><li>
Employee appreciation events</li><li>
Employee discounts</li><li>
Charitable giving</li></ul>
Who We Are:
You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what&rsquo;s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. 
 
Team members, farmers, consumers and communities alike-we value what makes us unique and strive to connect our farms to families for a better life by living our values:
<ul><li>Grower Mindset &ndash; We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.</li><li>
Sustainable Results &ndash; Guided by purpose, we are focused on delivering results for our grower-owners.</li><li>
Integrity Above All &ndash; We are ethical, doing the right thing for our grower-owners, customers, consumers and each other</li><li>
Inclusive Teamwork &ndash; We build diverse and inclusive teams that strengthen our cooperative.
</li></ul><div><div><div><div><div><div><div>All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.</div></div></div></div></div></div></div>
For MA Applicants &ndash; It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. Any employer who violates this law shall be subject to criminal penalties and civil liability.</div>

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