brand strategy manager

Perfetti Van Melle

<div>
 
 
 Job Responsibilities
 
 :-
 
 
 
 
 
 
 1. Brand Strategy and Management
 
 
 <ul>
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 Track brand performance
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 Track market for competitor activity. Review research data and align to brand need
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 Build brand market strategy in conjunction with reporting manager and National marketing Manager
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 Plan and conduct market visits to get an on the ground feel of the brand &ndash; visibility ; movement market, channels etc
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 Design and execute the ground level activities through effect coordination &amp; briefing of event organizers
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 Design/launch brand media (ATL/BTL) campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs , achieve right media mix and coordinate media campaign launch
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 Digital/Social would be an critical element
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 2. Sales Market Share and Profitability management
 
 
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 Achieve sales, market share and Profit target for the brand.
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 Work with sales to analyse sales and profitability data ; identify opportunities - evaluate alternate channels ; promotions ; incentives etc to enhance sales and market share ; provide inputs for pricing and improving margins
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 </ul>
 
 
 
 
 
 3. Media Management
 
 
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 Work with Manager Media Planning to develop the appropriate media plan and media mix for the brand/s
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 Develop and recommend budget for each brand-plan media spends in conjunction with media planning team
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 Plan innovative ways of leveraging media to enhance cost/customer research value
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 </ul>
 
 
 
 
 
 4. Market Research
 
 
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 Provide inputs for defining market research strategy, scope &amp; initiatives for the assigned brand.
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 Follow up on research outcomes, use interpretations and recommendations to align with marketing strategy
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 Participate in qualitative research initiatives
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 </ul>
 
 
 
 
 
 5. New Product Development &amp; Launch
 
 
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 Constantly review national and international market for flavours and variations within own brand portfolio. Supplement data from market research as an additional input
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 Share ideas and suggestions with marketing team
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 Coordinate with the process and R&amp;D team to track NPD
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 Once approved, track the process of NPD through effective coordination with sales, technical, SCM departments and determine a launch date
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 Undertake all launch related marketing activities
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 Coordinate with Perfetti Italy for packaging design. Liaison with legal department for packaging related compliances and smoothly transfer specifications to SCM
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 </ul>
 
 
 
 
 
 6. MIS &amp; Reporting
 
 
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 Collate and analyse MIS /Reporting for own brand/s
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 Education
 
 
 
 Post graduate from top management institute- with specialization in Sales/Marketing
 
 
 
 
 
 
 Experience
 
 
 
 At least 3-5 years in FMCG sales/marketing. Market research , brand strategy/creative experience is relevant
 
 
 
 
 
 
 Desired behaviours for succeeding in this role:
 
 
 
 You will succeed in this role if you are:
 
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 Able to manage multiple projects within timelines
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 Operationally agile and have a strong bias for action
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 </ul>
 
 
</div>

Brand Manager

Converge

<div>
 
 
 Brand Manager | Dubai, UAE
 
 
 
 
 
 
 
 What This Role Is About
 
 
 
 We are looking for a Brand Manager, based in Dubai, to lead brand strategy and execution for a mass fashion portfolio.
 
 
 
 
 
 This role is responsible for shaping brand positioning, driving consumer engagement, and ensuring strong in-store and digital presence across key channels.
 
 
 
 
 
 You will work closely with merchandising, retail, and marketing teams to deliver impactful campaigns, product launches, and seasonal activations that resonate with the target audience.
 
 
 
 
 
 You will manage brand planning, creative direction, media execution, and performance tracking while ensuring consistency across touchpoints and alignment with commercial objectives.
 
 
 
 
 
 
 The Client&rsquo;s Definition of the Ideal Fit
 
 
 
 
 
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 Experience in mass fashion is a must.
 
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 Proven background in brand management within retail or fashion environments.
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 Strong understanding of consumer behavior, trends, and product storytelling.
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 Experience managing campaigns, launches, and multi-channel activations.
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 Ability to collaborate with cross-functional teams, including buying, retail, and e-commerce.
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 Commercial mindset with strong analytical and execution skills.
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 </ul>
 
 
 
 
 This is an opportunity to shape and grow a leading mass fashion brand from Dubai, driving relevance, creativity, and commercial impact in a fast-moving market.
 
</div>

Homemonde Lifestyle Pvt. Ltd.

Job Title: Brand ManagerCompany: Homemonde Lifestyle Pvt LtdLocation: Jaipur, IndiaContact: Hr@homemonde.com | Mobile: +91 99298 08553Job Type: Full-TimeAbout Homemonde Lifestyle Private Limited:Homemonde is a leading Direct-to-Consumer (D2C) brand specializing in home and textile products. With a strong presence in both Indian and international marketplaces, we aspire to expand our Omni-channel presence, offering high-quality and curated designs to enhance homes worldwide.Position Overview:As the Brand Manager at Homemonde, you will play a pivotal role in shaping and executing brand strategies, enhancing brand visibility, and fostering customer engagement. This role requires a dynamic individual with a deep understanding of the home furnishing market and a proven track record in brand management.Key Responsibilities:1. Brand Strategy Development:&Oslash; Define and articulate a compelling brand identity and vision aligned with company values.&Oslash; Develop strategies to position Homemonde as a distinctive and preferred brand in the home and textile industry.2. Multichannel Marketing:&Oslash; Collaborate with the marketing team to execute impactful digital campaigns and social media initiatives.&Oslash; Identify and engage with influencers to enhance brand reach and visibility.3. Product Launches and Promotions:&Oslash; Plan and execute product launches, ensuring alignment with overall brand strategy.&Oslash; Develop and manage promotional campaigns to drive sales and brand awareness.4. Brand Communication:&Oslash; Craft consistent and compelling messaging across various communication channels.&Oslash; Oversee the creation of marketing materials, ensuring alignment with brand tone and style.5. Customer Experience Enhancement:&Oslash; Ensure a positive and cohesive customer experience from discovery to post-purchase.&Oslash; Gather and analyze customer feedback to drive continuous improvement in brand initiatives.6. Market Analysis:&Oslash; Stay updated on industry trends, consumer behaviours, and competitor activities.&Oslash; Utilize market insights to make data-driven decisions and adjust brand strategies accordingly.7.Cross-Functional Collaboration:&Oslash; Work closely with cross-functional teams, including product development, marketing, and sales.&Oslash; Manage relationships with external partners, agencies, and vendors to enhance brand visibility.Qualifications and Skills:&middot; Bachelor's/master&rsquo;s degree in marketing, Business, or a related field.&middot; Proven experience in brand management, preferably in the home and textile industry.&middot; Strong understanding of D2C business models and digital marketing strategies.&middot; Excellent communication, creative thinking, and interpersonal skills.&middot; Ability to analyze market trends and consumer insights to inform strategic decisions.How to Apply:Interested candidates are invited to submit their resume along with a cover letter to Hr@homemonde.com. Please include &quot;Application for Brand Manager Position&quot; in the subject line.Homemonde Lifestyle Private Limited is an equal opportunity employer, and we encourage individuals from diverse backgrounds to apply.Note:&middot; The position is based at our office in Jaipur.&middot; Only shortlisted candidates will be contacted for further assessment.Join Homemonde, where your innovative ideas and strategic vision will contribute to the growth of a dynamic D2C brand in the home and textile industry.Job Types: Full-time, PermanentPay: ₹60,000.00 - ₹80,000.00 per monthWork Location: In person

QI Collective

QI Collective &mdash; a fashion brand incubator and home to brands including Auteur Studio, Maison Amory, and Selkie &mdash; is seeking a Senior Brand Manager to lead our flagship label, Selkie.We&rsquo;re looking for a dynamic, strategic brand leader with a deep passion for fashion and a proven track record of driving brand growth and storytelling across the entire customer journey &mdash; from awareness and acquisition to retention and community building.Key Responsibilities: The Four Pillars of the Role Your role will span four critical brand functions, ensuring seamless execution andstrategic alignment.1. E-commerce &amp; Digital Experience ∙Lead the digital brand strategy, ensuring the e-commerce platform reflectspremium brand identity and achieves commercial goals.∙Oversee content planning, creation, and deployment for all website updates,product launches, and editorial features.∙Collaborate closely with the Digital Marketing team on SEO/SEM, emailcampaigns, and overall site performance optimization.2. Social Media &amp; Content Strategy ∙Define the overarching social media strategy (Instagram, TikTok, etc.) to drivecommunity engagement, brand awareness, and conversion.∙Manage the content creation lifecycle, from briefing external agencies andphotographers to final content approval and scheduling.∙Establish key performance indicators (KPIs) and lead all social mediareporting and data analysis to inform future strategies.3. Public Relations (PR) &amp; Influencer Management ∙Develop and execute the global PR strategy, securing high-impact editorialcoverage in top-tier fashion and lifestyle media.∙Oversee the PR team and ensure positive relationships with key journalists,editors, stylists, and high-profile influencers.∙Oversee the influencer gifting and paid partnership programs, ensuring allactivities are on-brand and deliver measurable ROI.4. Events &amp; Brand Activations ∙Plan, coordinate, and execute all major brand events, including seasonalpress previews, store launches, and customer engagement activations.∙Manage the entire event process, from concept development, budgetallocation, vendor negotiation, to on-site execution and post-event reportingtogether with the event team∙Ensure all events align perfectly with the brand's aesthetic and strategicmarketing objectives.What You'll Bring: Essential Qualifications ∙5+ years of progressive experience in Brand Management with a focus on the fashion/luxury retail industry.Experience in the e-commerce space, leveraging Shopify, Klaviyo, and a range of supporting apps to drive growth and optimize performance.∙Exceptional project management skills with the ability to manage complexbudgets, agencies, and cross-functional teams simultaneously.∙Deep understanding of the digital media landscape, social media platformmechanics, and content best practices.∙Proven ability to translate brand DNA into compelling, execution-readycampaigns and initiatives.∙Excellent written and verbal communication skills, including experiencedrafting press releases, campaign briefs, and executive summaries.Salary: starting at 80k depending upon experience.Job Type: Full-timePay: $80,000.00 - $100,000.00 per yearExperience:<ul><li>Brand Management : 5 years (Required)</li></ul>Ability to Commute:<ul><li>Pasadena, CA 91105 (Required)</li></ul>Work Location: In person

Carex Sweden

<div>
 
 Carex Sweden is a fast growing Dermocosmetic and FMCG company, marketing leading clean cosmetic and dermocosmetic brands primarily in selected European Countries ( Sweden, Turkey, Romania and Benelux , Germany), Middle East and CIS countries.
 
 
 
 
 
 
 We are looking for a Brand Manager based in Istanbul for our Bionnex Brand.
 
 
 
 
 
 
 
 The brief job description of the position and preferred qualifications for the suitable candidates are defined below:
 
 
 
 
 
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 Managing brand strategy and brand positioning in short and long term to meet brand objectives.
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 Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
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 Lead the brand&rsquo;s launch and re-launch processes by cross functional approach
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 Manage Bionnex ATL / BTL activities respecting the budget and deadline
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 Develop and execute all 360 campaigns for FMCG/ Drugstores channels and consumer (end user) in terms of sell out &amp; sell in.
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 Work closely with Regulatory Affairs &amp; R&amp;D in product development, packaging and communication tools
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 Control the brand&rsquo;s marketing budget, responsible from brand P&amp;L and necessary action plans
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 Plan and supervise the media planning and buying processes
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 Manage the communication with brand&rsquo;s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
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 Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan
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 Collect information from the market regarding brands and competition, follow market trends
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 Ensure development of the direct reports
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 Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
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 Take active role in all internal / external stakeholders relation management
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 Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
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 Forecast analysis (Demand Forecast)
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 Define and propose strategical actions for Marketing Plan
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 Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate
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 </ul>
 
 
 
 
 
 Experience Required
 
 
 
 
 
 <ul>
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 University degree
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 English Advanced
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 Experience min 3 years (Prefer Dermo Cosmetic, Cosmetic)
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 Microsoft Office Advanced
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 Knowledge Digital Marketing
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 Knowledge analysis of market data
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 Good Communication skills
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 Strategic vision &amp; decision making
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 Good team-worker.
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 </ul>
</div>

A Holding Co WLL

The Brand Manager is the guardian of the brand across all touchpoints. This role ensures brand consistency, commercial alignment, and execution excellence across operations, marketing, product, and guest experience. The Brand Manager translates brand vision into clear systems, standards, and performance.Scope of Role<ul><li>Brand strategy, positioning, and guardianship</li><li>Cross-functional alignment (Operations, Marketing, Culinary, Supply Chain)</li><li>Product, menu, and concept governance</li><li>Guest experience and brand standards</li><li>Performance monitoring and continuous improvement</li></ul>Key Performance Measures<ul><li>Brand consistency scores across locations</li><li>Guest feedback, reviews, and brand sentiment</li><li>Successful execution of campaigns and launches</li><li>Menu and product performance</li><li>Alignment between brand intent and operational delivery</li></ul>Brand Governance Responsibilities<ul><li>Own and enforce brand standards, tone of voice, and visual identity</li><li>Approve brand-facing materials and initiatives</li><li>Ensure all locations operate within brand guidelines</li><li>Act as final escalation point for brand deviations</li></ul>Core Responsibilities<ul><li>Brand Strategy &amp; Standards</li><li>Define and maintain brand positioning and guidelines</li><li>Ensure consistent brand execution across all locations</li><li>Translate brand vision into operationally executable standards</li><li>Review and refine brand systems as the business scales</li></ul>Product &amp; Menu Alignment<ul><li>Oversee menu structure, naming, and positioning with Head Chef</li><li>Approve new product launches and limited-time offers</li><li>Ensure product storytelling aligns with brand narrative</li><li>Monitor menu performance and guest response</li></ul>Cross-Functional Leadership<ul><li>Align Marketing, Operations, and Culinary teams under one brand vision</li><li>Support Store Managers in delivering brand standards daily</li><li>Resolve conflicts between brand intent and operational reality</li><li>Act as brand decision-maker during operational trade-offs</li></ul>Guest Experience &amp; Feedback<ul><li>Monitor reviews, social feedback, and guest insights</li><li>Identify recurring issues affecting brand perception</li><li>Drive corrective actions with relevant teams</li><li>Champion guest-first thinking across the business</li></ul>Performance &amp; Continuous Improvement<ul><li>Track brand KPIs and execution quality</li><li>Lead quarterly brand reviews</li><li>Identify opportunities for refinement and growth</li><li>Support scalability and franchising readiness</li></ul>Required Knowledge &amp; Skills<ul><li>Strong brand and commercial acumen</li><li>Experience in F&amp;B or hospitality brand management</li><li>Ability to balance creativity with operational discipline</li><li>Strong leadership and stakeholder management</li><li>Data-driven decision making</li></ul>Training &amp; Development<ul><li>Brand systems and governance training</li><li>Leadership and strategic planning development</li><li>Ongoing market and trend exposure</li></ul>Authority &amp; Escalation<ul><li>Final authority on brand standards and brand execution systems</li><li>Approve or reject brand-facing initiatives and materials</li><li>Escalate strategic risks, repeated brand breaches, or reputational issues to Ownership</li></ul>Job Type: Full-time

IPSEN

<div>Dysport Brand Manager will be the central driver for developing and executing the annual strategic and tactical marketing plan to maximize the growth of the Dysport brand in Across the Kingdom.
This role requires independent problem-solving and is the single accountable person for driving brand performance. The role achieves this by creating compelling campaigns, Healthcare Professional (HCP) engagement training programs, and robust digital strategies, ensuring all activities are fully aligned with global strategy and local regulatory requirements.<ul><li>
Strategic Marketing Planning: Develop, implement, and monitor the annual operational plan (AOP) for Dysport, including market analysis, competitive positioning, forecasting, and budgeting.</li><li>
Campaign Execution: Lead the creation and execution of professional marketing materials, digital assets, and integrated multi-channel campaigns for HCPs and Key Opinion Leaders (KOLs).</li><li>
Market Intelligence &amp; Analytics: Continuously track brand performance, analyze data, market trends, and competitor activities, and translate complex data into clear, actionable marketing strategies.</li><li>
KOL and Scientific Engagement: Lead the organization and execution of high-impact training, master classes, and symposia, ensuring excellent customer experience and product education.</li><li>
 Budget Management: Manage the marketing budget for Dysport, ensuring optimal allocation of resources to drive maximum ROI.</li><li>
Cross-Functional Leadership: Serve as the single accountable person for aligning brand strategy across teams.</li><li>
Regulatory Compliance: Ensure all promotional materials and programs comply with local regulations and Ipsen's internal policies.</li><li>
Functional Evolution: Consider forward-thinking responsibilities to support the department's evolution</li></ul></div>

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