brand strategy manager

Burr Roofing Siding & Windows Inc

COMPANY OVERVIEW:Burr Roofing, Siding, &amp; Windows (Stratford), a successful and growing remodelingcompany is now accepting applications from experienced, self-motivated and drivenindividuals who want to earn an excellent income working with a thriving companywith a known presence in the area.We are not just another home improvement contractor; we are known in thecommunity as a company with the highest standards of work and an undisputedreputation. Since 1969, our success has been built upon quality products, expertinstallation and most importantly a team of committed and successful individualsdedicated to customer service.Our customers love us! Read what they say https://www.burr123.com/reviews/ Over 68% of our sales last year came from satisfied customers.Meet the team you will be working with https://www.burr123.com/our-team/ABOUT THE POSITION:You will be the architect and accelerator of all marketing initiatives at Burr Roofing, Siding &amp; Windows. This is a senior leadership role accountable for generating qualified leads, building long-term brand equity, and elevating Burr's marketing operation from good to exceptional. You&rsquo;ll lead strategy, coach your team, and roll up your sleeves to execute when needed.Key Responsibilities:<ul><li>Own the lead generation funnel from top to bottom; drive and analyze all inbound/outbound efforts.</li><li>Develop and oversee strategic marketing plans aligned with Burr&rsquo;s long term growth plan.</li><li>Build and manage marketing budget with discipline and ROI accountability.</li><li>Lead brand consistency across digital, print, jobsite, and in-person touchpoints.</li><li>Manage relationships with digital vendors, SEO/PPC partners, and creative agencies.</li><li>Mentor and oversee Brand Ambassador/Event Manager and customer-facing marketing roles.</li><li>Design and lead campaigns, including jobsite radius marketing, direct mail, email nurture, and social storytelling.</li><li>Develop marketing analytics dashboards, tracking lead source performance and CAC.</li><li>Elevate Burr&rsquo;s market position as the ultimate small business exterior remodeler in CT.</li></ul>Desired Qualifications<ul><li>5&ndash;10 years of proven marketing leadership in a growth-minded company (bonus: home improvement or design-build space)</li><li>Strong command of digital platforms (SEO/SEM, social, email, web, analytics, video)</li><li>Track record of growing brand awareness and lead conversion</li><li>Grit, curiosity, and energy to lead a fast-moving department with high standards</li><li>Comfortable managing people, vendors, and budgets with strategic clarity</li></ul>ScheduleThis is a full-time position which will typically involve 45+ hours a week. Employee is expected to be available some Saturdays and/or Evenings for events and client meetings.TravelMinimal travel required in performing the duties of this position. Employee is expected to travel as needed to participate in continuing education and conferences up to 5 times per year.Education and Experience5&ndash;10 years of proven marketing leadership in a growth-minded company (bonus: home improvement or design-build space)Compensation:&middot; $80,000-$100,000 salary paid weekly. Depending on Experience&middot; Plus, Substantial bonus/incentive package&middot; Paid sick days&middot; Paid vacation&middot; Paid holidays&middot; Major health insurance including dental and vision&middot; 401k with Company MatchTO APPLY:Submit your resume with a cover letter containing 3 reasons why you think you would be a good fit for the Burr team.Job Type: Full-timePay: $80,000.00 - $100,000.00 per yearBenefits:<ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Marketing & Brand Strategy Manager

Ilili Hospitality

About UsTayyeb Hospitality is a growing, family-owned hospitality group behind some of the Triangle&rsquo;s most beloved brands. From caf&eacute;s and bakeries to campus kiosks and catering, we are committed to bringing people together through food, community, and hospitality. As we continue to expand, we are seeking a creative and entrepreneurial Marketing Manager to lead our brand strategy and strengthen our market presence.Job SummaryThe Brand Manager will be responsible for developing and executing a cohesive marketing strategy that drives growth across all channels&mdash;digital, in-store, and community. This mid-level role is ideal for someone with 3&ndash;5 years of marketing experience who is eager to take ownership of brand strategy while remaining hands-on in execution.You will oversee digital marketing (SEO, website management, social media, paid media campaigns), in-store promotions and signage, community partnerships, and consumer engagement. Working closely with ownership and store managers, you&rsquo;ll shape the way our brands connect with customers and grow across the Triangle.Key ResponsibilitiesBrand Strategy &amp; LeadershipDevelop and implement integrated brand strategies that align with business goals.Establish quarterly marketing objectives and KPIs to measure impact.Digital MarketingManage SEO, website updates, email marketing, and social media presence.Plan, launch, and optimize paid media campaigns (Google Ads, Meta Ads, etc.) to drive traffic and sales.Creative Direction &amp; ContentLead creative strategy for marketing materials, in-store promotions, and seasonal campaigns.Oversee production of digital and print assets (working with designers/agencies as needed).Community Engagement &amp; PRBuild relationships through sponsorships, partnerships, and local events.Manage public relations efforts to positively position the brands in the community.Analytics &amp; ReportingMonitor campaign performance and brand health using digital and competitive benchmarks.Provide regular insights and recommendations to leadership.Qualifications2+ years of marketing experience, ideally in hospitality, food &amp; beverage, or consumer brands.Strong understanding of digital marketing, including SEO, analytics, social media, and paid media.Experience creating and executing integrated marketing campaigns (digital + in-store).Excellent communication skills and the ability to collaborate across teams.Entrepreneurial mindset with strong organizational skills; able to balance strategy and execution.High level of comfort with computers and software systems; knowledge of Adobe Creative Suite or the ability to manage creative resources.Job Type: Full-timePay: $55,000.00 - $60,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

Brand Manager

Trickle Up

<div>
 At
 
 Trickle Up
 
 , we believe strong brands don't trickle down from the top &mdash; they grow from the ground up, powered by trust, creativity, and community. We're looking for a
 
 Brand &amp; Marketing Manager
 
 who can blend strategy and storytelling to amplify our mission, inspire action, and drive growth. This role is perfect for someone who thrives at the intersection of creativity and strategy, and who sees brand-building as a collaborative, people-powered journey.
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand Strategy &amp; Reputation
 
 
 
 <ul>
 <li>
 Develop brand strategies that strengthen reputation and foster community trust.
 </li>
 <li>
 Ensure brand consistency across messaging, design, and digital/offline touchpoints.
 
 
 </li>
 </ul>
 
 Campaigns &amp; Growth
 
 
 
 <ul>
 <li>
 Plan and execute digital campaigns to drive donations, sales, and engagement.
 </li>
 <li>
 Explore innovative channels (online and offline) to connect with audiences in meaningful ways.
 
 
 </li>
 </ul>
 
 Creative Ideation &amp; Execution
 
 
 
 <ul>
 <li>
 Conceptualize and deliver compelling creative campaigns, content, and brand activations.
 </li>
 <li>
 Collaborate on website UI/UX improvements for seamless brand experiences.
 </li>
 <li>
 Infuse creativity and fresh thinking into brainstorming sessions.
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Partner with design, marketing, partnerships, and operations teams to align goals.
 </li>
 <li>
 Lead and manage cross-team initiatives to successful completion.
 
 
 </li>
 </ul>
 
 Continuous Learning &amp; Innovation
 
 
 
 <ul>
 <li>
 Monitor trends, competitor activity, and digital innovations.
 </li>
 <li>
 Experiment with new ideas to keep the brand ahead of the curve
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 4+ years of experience in brand management, marketing, or communications.
 
 
 Proven success in planning and running digital campaigns.
 
 
 Strong creative instincts with the ability to turn insights into bold ideas.
 
 
 Experience collaborating across teams and managing projects end-to-end.
 
 
 Growth mindset: curious, adaptable, and eager to innovate.
 
 
 (Bonus) Experience in nonprofit, social impact, or consumer brands.
 
 
 
 Benefits
 
 
 
 <ul>
 <li>
 Competitive salary + performance-based bonuses
 </li>
 <li>
 Paid annual and sick leave
 </li>
 <li>
 5-day work week (weekends off)
 </li>
 <li>
 Professional development opportunities
 </li>
 <li>
 Collaborative, growth-focused work environment
 </li>
 </ul>
</div>

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

Portfolio Brand Manager (HAE & Transplant)

Takeda Pharmaceuticals

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

National Foods Limited

<div>
 
 Job Purpose
 
 
 
 To drive the growth of the National brand along with individual Condiments &amp; Culinary categories by developing and executing robust marketing and category strategies across Ethnic, Mainstream, and Food Service channels. This role ensures brand-building excellence, consumer-centric initiatives, and data-driven decision-making to enhance market penetration and profitability.
 
 
 
 Job Responsibilities
 
 
 
 <ul>
 <li>
 Category Strategy &amp; Brand Management:
 </li>
 <ul>
 <li>
 Develops and executes brand equity &amp; category-level marketing strategies for Condiments &amp; Culinary portfolios.
 </li>
 <li>
 Leads Integrated Marketing Campaigns to achieve business objectives.
 </li>
 <li>
 Ensures all category marketing activities align with the central brand strategy and positioning.
 
 </li>
 </ul>
 </ul>
 
 Category Performance &amp; MEX Management
 
 
 
 <ul>
 <li>
 Tracks category performance across countries and distributors, identifying opportunities for growth.
 </li>
 <li>
 Analyzes Primary &amp; Secondary data to detect gaps and deploy turnaround strategies.
 </li>
 <li>
 Manages and tracks global marketing expenditure (MEX), ensuring effective allocation of resources.
 </li>
 <li>
 Oversees category-level profitability and deploys initiatives to drive sustainable growth.
 
 
 </li>
 </ul>
 
 Research &amp; Development
 
 
 
 <ul>
 <li>
 Leads category and brand research initiatives to inform strategy and campaign development.
 </li>
 <li>
 Collaborates with the Innovations &amp; Insights Manager to drive NPD readiness.
 </li>
 <li>
 Oversees packaging renovation projects to maintain brand relevance and competitiveness.
 
 
 </li>
 </ul>
 
 Collateral Development &amp; Launches
 
 
 
 <ul>
 <li>
 Manages the development of brand collateral across all consumer touchpoints, ensuring consistency.
 </li>
 <li>
 Leads product launch planning and monitors execution in collaboration with the Marketing Services Manager.
 
 
 </li>
 </ul>
 
 Team &amp; Agency Management
 
 
 
 <ul>
 <li>
 Provides guidance and support to Assistant Brand &amp; Category Managers.
 </li>
 <li>
 Manages relationships with creative and digital agencies
 </li>
 <li>
 Ensures seamless collaboration between internal teams, distributors, and external partners.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Strategic thinking with strong business acumen
 </li>
 <li>
 Accuracy and attention to detail
 </li>
 <li>
 Excellence in oral, written, and electronic communication.
 </li>
 <li>
 Strong planning &amp; project management
 </li>
 <li>
 Data driven approach with analytical capabilities (proficient in Excel &amp; PowerPoint)
 </li>
 <li>
 Strong interpersonal skills and ability to handle multiple stakeholders and agencies
 </li>
 <li>
 Financial and commercial acumen.
 </li>
 <li>
 Creative problem solving and adaptability in dynamic market conditions
 
 
 </li>
 </ul>
 
 Experience Required &amp; Background Requirements
 
 
 
 <ul>
 <li>
 5+ years of experience in brand and/or category management within the FMCG sector, ideally with exposure to international and cross-cultural markets Proven track record of developing and executing successful brand strategies and product launches, with demonstrable impact on market share and revenue growth.
 </li>
 <li>
 Strong experience in managing marketing budgets, with the ability to optimize spend and maximize ROI
 </li>
 <li>
 Proficient in analyzing brand performance metrics, consumer insights, and competitive landscapes to drive strategic decision-making
 </li>
 <li>
 Hands-on experience in working with cross-functional teams including sales, supply chain, IRD, Innovations, agency partners to develop integrated go-to-market plans Ability to thrive in a fast-paced, data deficient environment with a high level of autonomy and accountability
 
 
 </li>
 </ul>
 We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.
</div>

Brand & Category Manager - ID

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (Oncology)

Search 10000+ Brand strategy manager jobs near you this September. New roles added regularly across leading industries. Apply today.

10000 brand strategy manager jobs NEAR_ME

Marketing & Brand Strategy Manager

Brand Manager

Brand Manager

Portfolio Brand Manager (HAE & Transplant)

Portfolio Brand Manager (HAE & Transplant)

Brand & Category Manager - ID

Portfolio Brand Manager (Oncology)