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business development strategist healthcare

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
As a Business Development Strategist at ISG, a forward-thinking architecture and engineering firm since 1973, with a focus on healthcare, you will serve as the vital connector between client needs, geographic market opportunities, and multidisciplinary design expertise within our growing Healthcare Business Unit. Leveraging a deep understanding of the healthcare industry&rsquo;s evolving priorities; including funding models, data-informed strategies, operational workflows, and regulatory compliance, you will position ISG as a trusted partner to health systems, contractors, owner representatives, and vendors. This role is instrumental in driving strategic growth and expanding ISG&rsquo;s impact across the healthcare landscape.</div><div>
<br>
In this role, you&rsquo;ll work closely with Tarah Raaum, an industry leader and ISG&rsquo;s Healthcare Business Unit Leader, to drive both project acquisition and long-term client relationships. Together, you&rsquo;ll position ISG at the forefront of healthcare design&mdash;creating environments that enhance community health, elevate the patient and provider experience, and improve operational performance.</div><div>
<br>
Check out our recent projects: ISG Healthcare Portfolio</div><br>
<h3 class="jobSectionHeader"><b>
Essential Duties</b></h3><br>
<ul>
<li>
<b>Healthcare Intelligence:</b> Has healthcare knowledge to make projects happen. Understands healthcare industry trends, regulatory changes, and the competitive positioning of A/E firms to guide pursuit strategies and ensure ISG is aligned with Client needs.</li>
<li><b>Internal Strategic Alignment:</b> Partners with ISG&rsquo;s business unit leader, practice group leaders, and marketing team to develop strategies for proposals, presentations, and interviews that resonate with client priorities and needs.</li>
<li><b>Client Development:</b> Builds and nurtures relationships with healthcare executives, facilities leaders, and C-suite decision-makers, identifying opportunities where design and engineering can add measurable value. Partners with Business Unit Leader to implement regional strategies by state.</li>
<li><b>Brand Positioning:</b> Elevates the firm&rsquo;s visibility through thought leadership, conference participation, and targeted campaigns, showcasing expertise in healthcare design. Ability to work in state markets as well as grow national presence.</li>
<li><b>Collaboration:</b> Acts as a bridge between healthcare business development and architecture and engineering technical teams, ensuring that client insights inform design solutions and that project successes translate into long-term partnerships and value.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Skills, Knowledge and Expertise</b></h3><br>
<ul>
<li>
Bachelor&rsquo;s degree in Administration, Marketing, Communications, or similar field, required</li>
<li>Degree in Masters of Business Administration, Masters of Healthcare Administration, Project Management, or Masters of Architecture, preferred</li>
<li>Experience in the Architecture, Engineering, or Construction Management (AEC) industry, preferred</li>
<li>10+ years experience in Healthcare operations &ndash; strong knowledge of what drives capital projects and investment</li>
<li>Strategic thinker with an entrepreneurial mindset and collaborative approach</li>
<li>Proven ability to build strong client relationships and promote ISG&rsquo;s design solutions</li>
<li>Exceptional communication skills&mdash;able to convey ideas empathetically, visually, and effectively in both written and verbal formats</li>
<li><b>Preferred Industry Credentials and Affiliations. </b>Active membership and participation in professional organizations such as:<br>
<ul>
<li><b>ASHE</b> (American Society for Healthcare Engineering), including committee involvement, conference attendance, and speaking engagements</li>
<li><b>FASHE</b> (Fellow of the American Society for Healthcare Engineering)</li>
<li><b>AIA</b> (American Institute of Architects)</li>
<li><b>ACHA</b> (American College of Healthcare Architects)</li>
<li><b>AHA</b> (American Hospital Association)</li>
</ul></li><li><b>Additional Certifications (Preferred but not required):</b><br>
<ul>
<li><b>CHE</b> &ndash; Certified Health Care Engineer</li>
<li><b>CHFM</b> &ndash; Certified Health Care Facility Manager</li>
<li><b>CHC</b> &ndash; Certified Health Care Constructor</li>
<li><b>HCC</b> &ndash; Health Care Constructor Certificate</li></ul><br>
</li>
</ul><br>
<h3 class="jobSectionHeader"><b>ISG Employee Owner Benefits</b></h3><br>
<ul>
<li>
Paid time off, pro-rated amount available on your start date</li>
<li>Paid holidays and paid volunteer time</li>
<li>Paid parental leave</li>
<li>Bi-annual profit sharing</li>
<li>Employee Ownership Stock Plan (ESOP)</li>
<li>Traditional + Roth 401K retirement plan</li>
<li>Life insurance</li>
<li>HSA and FSA options</li>
<li>Bereavement leave</li>
<li>Supplemental voluntary benefits</li>
<li>Short term and long-term disability</li>
<li>Parking reimbursement, varies on office location</li>
<li>Cell phone plan reimbursement</li>
<li>Mileage reimbursement for ISG-approved travel</li></ul><br>
<h3 class="jobSectionHeader"><b>
About ISG</b></h3><div>
We are 100% owned by our employees! ISG's Employee Stock Ownership Plan (<b>ESOP</b>) allows for broader ownership, the ability to be directly connected to performance, and our culture of accountability and opportunism is amplified. Put simply, everyone works hard = everyone benefits, not just an elite group.</div><div></div><div><br>
We are focused on strengths, using those talents to guide personal development and team collaboration. We are involved in our communities and lead through empowerment. Firm growth is a direct reflection of the dedication, ingenuity, and hard work each ISG owner brings to the office and field every day.</div><div></div><div><br>
ISG's growth and sustainability are based on the unwavering belief that we need to grow for the betterment of our people and firm. We are entrepreneurial. We believe in having the right people onboard and being disciplined during good times and when faced with new challenges. And most importantly, we foster growth through positive mentorship and progressive ideas that lead to strategic, contextual based decisions. We believe that this unwavering commitment to our culture, clients, and dynamic qualities translates to better services for our partners, and that it will continue to guide ISG's future.</div><div></div><div><br>
Learn more about ISG at http://www.isginc.com</div><div><br>
</div><div>
Interested in learning more about ISG? Follow us on <b>LinkedIn</b>, <b>Instagram</b>, <b>YouTube</b>, <b>Facebook</b>, and <b>X</b>.</div></div>

Business Development Strategist - Healthcare

Ocozzio Inc.

<div><div><b>*Must be local to Augusta, GA*</b></div>
<div></div><div><b>About Ocozzio</b></div>
<div>Ocozzio is a hybrid between a traditional marketing strategy company and an ad agency. For our clients, we are their marketing department, a member of their team. Our sole focus is helping our clients grow their business. We understand that creating messaging that resonates, brand awareness that generates interest, selling tools that make sales teams more effective, while constantly promoting the client&rsquo;s brand promise are the essentials of effective marketing. The biggest difference between Ocozzio and others you might hire for marketing help is we are not simply artists, we understand business and what it takes to make sales and grow business.</div>
<div></div><div><b>Position Summary</b><br>
The Digital Strategist works collaboratively with internal teams including account managers and marketing strategists to develop and implement digital marketing campaigns that meet clients&rsquo; goals. The Digital Marketing Strategist will review analytics and make campaign adjustments to improve results and recommend best practices. In this role, the Digital Strategist will coordinate with the Junior Marketing Strategist to ensure ads are posted on time and manage ongoing digital team requests and workload.</div>
<div></div><div><b>Responsibilities:</b></div>
<div><ul><li>Create digital marketing strategies for clients based on their goals and budgets including recommended tactics, platforms, frequency and most effective content.</li>
<li>Work in coordination with Junior Digital Marketing Strategist to implement paid search, social, and retargeting campaigns.</li>
<li>Coordinate with web development to ensure appropriate tags are in place to track campaign attribution.</li>
<li>Remain current on issues related to tracking and recommend 3rd party tracking solutions to improve 1st touch attribution visibility.</li>
<li>Create campaign reports to include website, email, social media, and paid search results and provide insight into campaign optimizations.</li>
<li>Develop automated Google Analytics reports and dashboards to provide insight into website and campaign performance.</li>
<li>Assist clients to understand and know how to read and interpret their data.</li>
<li>Attend client meetings and new-client onboarding meetings as needed.</li>
<li>Work closely with project leaders, marketing strategists and copywriters to understand client goals, industry, and target audience.</li>
<li>Assist in the growth of digital marketing capabilities for Ocozzio teams through research, education, and action.</li>
<li>Continuously work to expand digital capabilities focused on B2B opportunities.</li>
<li>Coordinate with the Marketing Technology, lead to ensure best practices are followed and marketing tools are leveraged, including HubSpot, Google Analytics, LinkedIn and Loomly.</li>
</ul><div>Perform miscellaneous duties as assigned.</div>
<div></div><div><b>Qualifications:</b></div>
<ul><li>Bachelor&rsquo;s Degree in Marketing Communications or similar field.</li>
<li>Minimum of 5 years&rsquo; experience in Digital Marketing to include implementation of paid search, display, retargeting and social media campaigns.</li>
<li>Minimum of 3 years&rsquo; experience using Google tag manager.</li>
<li>Advanced Google Analytics experience including creation of reports and dashboards.</li>
<li>Advanced experience using HubSpot, Loomly, Google tag manager, LinkedIn.</li>
<li>G4, HubSpot, Google Analytics certifications expertise a plus.</li>
<li>Experience in the health insurance industry a plus.</li>
<li>Strong knowledge of tracking/tagging and attribution options, barriers, and solutions.</li>
<li>Knowledge of SEO best practices, website accessibility.</li>
<li>Email marketing campaign development using platforms including Constant Contact, HubSpot and ActOn a plus.</li>
</ul></div><div><b>Benefits:</b></div>
<ul><li>WFH Days</li>
<li>Half day Fridays (every week!)</li>
<li>Paid time off + 11 paid holidays</li>
<li>Medical, Dental, Vision, Long Term Disability</li>
<li>Employer paid Short Term Disability &amp; Life Insurance</li>
<li>401(k) with matching</li>
<li>Referral Bonuses</li>
</ul><div><div><b>Working Conditions:</b></div>
<ul><li>The majority of work is completed in an office setting with intermittent sitting, standing and walking.</li>
<li>Prolonged periods sitting at a desk and working on a computer.</li>
<li>Must be able to lift up to 15 pounds at times.</li>
<li>Travel to visit clients or conferences a possibility.</li>
<li>Standard office hours for the business are Monday through Thursday 8:00 am to 5:30 pm EST and Friday 8:00 am to 12:00 pm EST.</li>
<li>Office based employees are expected to work 4 days in office and may work from home one day a week after 3 months of employment.</li>
<li>Remote based employees may have intermittent travel to the Augusta office location based on business need.</li></ul></div></div><div></div>

Digital Marketing Strategist

Vizient, Inc.

<p></p><div><div><div><div><div><p>When you&rsquo;re the best, we&rsquo;re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.</p><p></p><p>
Vizient's Data and Digital Business Unit leverages the nation&rsquo;s most extensive comparative healthcare datasets and deep expertise in provider performance to helps leaders make smarter, faster, data-driven decisions that drive growth, improve quality, and maximize profitability.</p><p></p><p><b>
Summary:</b></p><p></p><p>
In this role, you will partner closely with Vizient's Data &amp; Digital Business Unit (BU) Marketing function and sits within the Communications team. You will serve as a trusted advisor to senior leaders, delivering high-impact communications that drive business unit strategy and elevate Vizient&rsquo;s presence in the market. You will be highly collaborative and independent senior communications strategist with deep healthcare knowledge, strong executive presence, and exceptional writing skills. You will have demonstrated success in navigating strategic conversations with senior leaders, shaping messages that drive results.</p><p></p><p><b>
Responsibilities:</b></p><ul><li><p>
Partner with Data &amp; digital BU Marketing to create and execute a cohesive communications strategy that aligns with enterprise objectives and the BU's unique business goals.</p></li><li><p>
Partner with PR and Thought Leadership teams to leverage content and media channels as part of an overall strategic communications plan for the BU, with an emphasis on executive communications.</p></li><li><p>
Develop subject matter expertise in the Data &amp; Digital BU&mdash;its offerings, competitive landscape, customer base, and market trends&mdash;to inform all communications with insight and precision.</p></li><li><p>
Serve as a trusted counselor to BU President and senior leaders on communications strategy and positioning.</p></li><li><p>
Lead speechwriting, message development, and presentation support for BU President across high-visibility engagements.</p></li><li><p>
Manage BU-level internal executive communications, such as town halls and announcements.</p></li><li><p>
Ensure message consistency and alignment across channels, in close coordination with marketing and communication stakeholders.</p></li><li><p>
Build and execute executive social media strategies that authentically amplify the BU President&rsquo;s voice and elevate the BU&rsquo;s external presence, in partnership with Marketing.</p></li><li><p>
Shape executive content that contributes to Vizient&rsquo;s thought leadership agenda in healthcare.</p></li><li><p>
Monitor the effectiveness of communications efforts using data from channel engagement, executive feedback, event surveys, and progress toward BU and Marketing OKRs.</p></li><li><p>
Use insights to continuously refine strategy and approach.</p></li></ul><p></p><p><b>
Qualifications:</b></p><ul><li><p>
Relevant degree in Communications, Marketing, Journalism, Public Relations, or a related field preferred; advanced degree a plus.</p></li><li><p>
7 or more years of experience in corporate communications required; preferably within the healthcare industry.</p></li><li><p>
Strong executive presence with the ability to build credibility and trust with senior leaders.</p></li><li><p>
Demonstrated ability to engage in strategic conversations with C-suite executives and translate complex business strategies into compelling, audience-centric narratives.</p></li><li><p>
Exceptional writing, editing, and storytelling abilities across formats (e.g., speeches, memos, LinkedIn posts, presentations).</p></li><li><p>
Strategic thinker with a strong grasp of audience engagement, brand voice, and business context.</p></li><li><p>
Experience working in a complex, matrixed organization; comfortable operating independently.</p></li><li><p>
Familiarity with digital and social media best practices.</p></li></ul><p></p><p><b>
Estimated Hiring Range:</b></p>
At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00.<p></p><p>
This position is also incentive eligible.</p><p></p><p>
Vizient has a comprehensive benefits plan! Please view our benefits here:</p><p></p><p>
http://www.vizientinc.com/about-us/careers</p><p></p><p><b>
Equal Opportunity Employer: </b><b>Females/Minorities/Veterans/Individuals</b><b> with Disabilities</b></p><p></p><p>
The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.</p></div></div></div></div></div><p></p>

Strategic Communications Director

University Of Washington

<div><p><b>Job Description
</b></p><p></p><p><b>UW Medicine Strategic Marketing and Communications has an outstanding opportunity for a SEO Strategist to join their team.
</b></p><p></p><p>At UW Medicine, we work to improve health for all people through excellence in clinical, research, and education and training programs. As the only comprehensive clinical, research and learning health system in the five-state WWAMI (Washington, Wyoming, Alaska, Montana, Idaho) region, UW Medicine provides the most up-to-date care for each individual patient, leads one of the world&rsquo;s largest and most comprehensive medical research programs, and provides innovative learning programs for students, trainees, and practitioners in the health professions.
</p><p></p><p>UW Medicine&rsquo;s Strategic Marketing and Communications (SMC) team plays a unique and vital role in advancing UW Medicine&rsquo;s mission to improve the health of all people. We advance UW Medicine&rsquo;s mission by creating connections to the discoveries, knowledge, and care that improve people&rsquo;s lives. Our team is comprised of 50+ dedicated professionals who work across a variety of marketing and communications disciplines for both the health system and UW School of Medicine, including brand and marketing strategy, news and media relations, internal and crisis communications, web development, UX/DX strategies, social media, writing, and graphic design.
</p><p></p><p>Our success lies in our core values: respect, teamwork, creativity, continuous improvement, and focus on diversity, equity and inclusion, that are reflected in all that we do
</p><p></p><p><b>POSITION PURPOSE
</b></p><p></p><p>UW Medicine is seeking an experienced SEO Strategist to develop, execute, and continually optimize organic search strategies that maximize our digital visibility across traditional and AI-driven search platforms. As a member of the Digital Experience team, you will combine technical SEO expertise, content optimization, and strategic analytics to boost user engagement and support UW Medicine&rsquo;s broader business objectives. You will work cross-functionally to ensure our online presence reaches and resonates with key audiences.
</p><p></p><p><b>POSITION COMPLEXITIES
</b></p><p></p><p>The SEO Strategist partners closely with stakeholders across UW Medicine to align SEO initiatives with organizational and marketing priorities. Success requires balancing multiple business objectives, interpreting analytics, and managing constant changes in search engine and AI-based algorithms. The candidate must analyze competitor strategies and market data to inform optimization plans; identify, segment, and engage key audiences through targeted SEO tactics; and communicate complex technical recommendations in clear, actionable terms to teammates and non-technical stakeholders.
</p><p></p><p><b>POSITION DIMENSIONS AND IMPACT TO THE UNIVERSITY
</b></p><p></p><p>The SEO Strategist is responsible for optimizing UW Medicine marketing website that serves diverse audiences, including patients, students, and researchers. This role ensures strong online visibility and advances our mission to improve public health through excellence in patient care, medical education, and research.
</p><div></div><p><b>DUTIES &amp; RESPONSIBILITIES
</b></p><p></p><p><b>Strategy and Project Management (40%)
</b></p><ul><li>SEO Strategy &amp; Optimization &ndash; Develop, monitor, analyze and manage an organic SEO strategy for uwmedicine.org, Right as Rain, and other UW Medicine channels. Conduct competitive analyses, identify content and keyword optimization opportunities, and drive organic traffic growth and conversions.
</li><li>Listings Management &ndash; Implement a comprehensive listing strategy to maintain accurate and up-to-date hospital, clinic, and provider information across key search engines using listings management platforms (e.g., Yext).
</li><li>Technical SEO &ndash; Conduct site audits and collaborate with the Digital Experience and web development teams to optimize structured data, metadata, URL structures, linked content and site performance.
</li></ul><p></p><p><b>Analysis and Maintenance (40%)
</b></p><ul><li>Analytics &amp; Reporting &ndash; Track KPIs, analyze organic traffic trends, monitor search engine algorithm updates, and provide actionable insights. Collaborate with Marketing Analytics Specialist to establish and evaluate key metrics across products, ensuring the sites are optimized and trackable for reporting purposes
</li><li>CMS &amp; SEO Tools Management &ndash; Manage content within Drupal and leverage SEO tools like SEMrush, BrightEdge, and Screaming Frog to track and improve rankings.
</li><li>Industry &amp; Innovation Monitoring &ndash; Keep the Strategic Marketing and Communication team informed of key SEO and AI search developments, gain insights, act and provide actionable recommendations to stakeholders.
</li><li>User Research &amp; Testing &ndash; Support the Digital Experience team in research and user testing (Usertesting.com) using both qualitative and quantitative methods.
</li><li>SEO Best Practices &amp; Guidelines &ndash; Develop and maintain SEO guidelines to ensure content aligns with industry best SEO practices and emerging trends like generative AI search solutions.
</li></ul><p></p><p><b>Cross-functional Collaboration (20%)
</b></p><ul><li>Team with developers, WebOps, UX Designers and Content strategist to ensure clinics and providers content are fully optimized on UWmedicine.org website, such as site structure, link structure content, and structured data markup.
</li><li>Make SEO recommendations and collaborate with organizational partners on SEO projects such as Local Search.
</li><li>Provide guidelines and training to the Strategic Marketing and Communications team on changes in the SEO industry and set up processes to implement these changes.
</li></ul><p></p><p><b>MINIMUM REQUIREMENTS
</b></p><ul><li>Bachelor&rsquo;s degree in Computer Science, Marketing, or a related field.
</li><li>4 plus years of SEO experience in an agency or enterprise environment.
</li><li>Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
</li></ul><p></p><p><b>ADDITIONAL REQUIREMENTS
</b></p><ul><li>Expertise in technical SEO, including structured data markup, semantic search, Google Knowledge Graph, and AI-driven search solutions (e.g., Siri, Alexa, Google Bard).
</li><li>Proven track record in developing and executing successful SEO strategies.
</li><li>Experience with SEO &amp; Analytics tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, BrightEdge, Screaming Frog, RankMath SEO.
</li><li>Strong knowledge of HTML, CSS, and web architecture for SEO implementation.
</li><li>Experience working in Drupal or similar CMS.
</li><li>Strong analytical, problem-solving, and project management skills.
</li><li>Ability to adapt quickly in a fast-paced content production environment.
</li><li>Ability to work collaboratively across teams with minimal supervision.
</li><li>Excellent verbal and written communication skills with strong attention to detail.
</li><li>Experience refining and implementing SEO processes, managing projects, and prioritizing competing tasks.
</li><li>Advocate for human-centered design and audience-first SEO strategies.
</li><li>Experience in SEO research methods (qualitative and quantitative).
</li></ul><p></p><p><b>DESIRED QUALIFICATIONS
</b></p><ul><li>5 plus years of SEO experience in an agency or enterprise environment.
</li><li>Healthcare or education industry experience.
</li><li>SEO certification.
</li></ul><p></p><p><b>Compensation, Benefits and Position Details
</b></p><p></p><p><b>Pay Range Minimum:
</b></p>$87,096.00 annual
<p><b>Pay Range Maximum:
</b></p>$101,544.00 annual
<p><b>Other Compensation:
</b></p><ul><li></li></ul><p><b>Benefits:
</b></p>For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/
<p><b>Shift:
</b></p>First Shift (United States of America)
<p><b>Temporary or Regular?
</b></p>This is a regular position
<p><b>FTE (Full-Time Equivalent):
</b></p>100.00%
<p><b>Union/Bargaining Unit:
</b></p>Not Applicable
<p></p><p><b>About the UW
</b></p><p></p><p>Working at the University of Washington provides a unique opportunity to change lives &ndash; on our campuses, in our state and around the world.
</p><p></p><p>UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.
</p><p></p><p><b>Our Commitment
</b></p><p></p><p>The University of Washington is proud to be an affirmative action and equal opportunity employer . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
</p><p></p><p>To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu .
</p><p></p><p>Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law .</p></div>

SEO Strategist

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