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business development & strategy associate

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business development director / growth markets

business strategy lead expert

Migros One

<div>
 <p>
  <strong>
   Biz Kimiz?
  </strong>
 </p>
 <p>
  &Idot;&scedil;imiz teknoloji, g&inodot;da ve perakende. T&uuml;m kaynaklar&inodot;n&inodot; teknolojiyle birle&scedil;tiren gen&ccedil; bir ekibiz; amac&inodot;m&inodot;z m&uuml;&scedil;terilerimizin ihtiya&ccedil;lar&inodot;n&inodot; kar&scedil;&inodot;layan m&uuml;kemmel bir e-ticaret hizmeti sunmak. K&inodot;saca bize Migros One diyebilirsin.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bug&uuml;n, &ccedil;al&inodot;&scedil;anlar&inodot;m&inodot;z&inodot;n katk&inodot;lar&inodot;yla &ldquo;
  <strong>
   Great Place To Work
  </strong>
  &rdquo; sertifikas&inodot;na sahip bir ekip olarak birlikte &uuml;retiyor, &ouml;&gbreve;reniyor ve geli&scedil;iyoruz. &Idot;&scedil;imize duydu&gbreve;umuz tutkuyu her g&uuml;n yeniden ke&scedil;fediyor, Migros One k&uuml;lt&uuml;r&uuml;n&uuml; birlikte in&scedil;a ediyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   K&uuml;lt&uuml;r&uuml;m&uuml;z
  </strong>
 </p>
 <p>
  Daha parlak yar&inodot;nlar in&scedil;a etmek i&ccedil;in
  <strong>
   1&rsquo;likte
  </strong>
  hareket etti&gbreve;imiz ve &ccedil;al&inodot;&scedil;ma &scedil;eklimizi olu&scedil;turan 4 temel de&gbreve;erimiz bulunuyor.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   1. Tutkumuzla i&scedil;imizi sahipleniriz.
  </strong>
 </p>
 <p>
  <strong>
   2. Merakl&inodot; ruhumuzla yenilik katar&inodot;z.
  </strong>
 </p>
 <p>
  <strong>
   3. M&uuml;&scedil;terilerimiz i&ccedil;in fark yarat&inodot;r&inodot;z.
  </strong>
 </p>
 <p>
  <strong>
   4. A&ccedil;&inodot;k ileti&scedil;im kurar&inodot;z.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bu de&gbreve;erleri her g&uuml;n ya&scedil;at&inodot;yor, herkesin severek &ccedil;al&inodot;&scedil;t&inodot;&gbreve;&inodot; bir ortam yarat&inodot;yoruz. G&uuml;ven, a&ccedil;&inodot;kl&inodot;k ve yenilik&ccedil;ilik &uuml;zerine kurulu i&scedil; k&uuml;lt&uuml;r&uuml;m&uuml;z, &ldquo;
  <strong>
   Great Place To Work
  </strong>
  &rdquo; sertifikam&inodot;zla da tescillendi!
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Neler Yap&inodot;yoruz?
  </strong>
 </p>
 <p>
  Migros One olarak;
  <strong>
   Migros Sanal Market, Migros Hemen, Migros Ekstra, Migros Yemek, Macroonline, Tazedirekt
  </strong>
  ,
  <strong>
   Mion
  </strong>
  <strong>
   ve Petimo
  </strong>
  markalar&inodot;m&inodot;zla g&inodot;da ve perakende teknolojisi alan&inodot;nda yenili&gbreve;in &ouml;nc&uuml;s&uuml; olmaktan mutluluk duyuyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  H&inodot;zl&inodot; ve etkili &ccedil;&ouml;z&uuml;mler &uuml;retme konusundaki kararl&inodot;l&inodot;&gbreve;&inodot;m&inodot;z, bizi her zaman bir ad&inodot;m &ouml;nde tutuyor. Ekibimizin tutkusu ve enerjisi i&scedil;imizi keyifle yapmam&inodot;z&inodot; sa&gbreve;l&inodot;yor.
 </p>
 <p>
  <br/>
 </p>
 <p>
  &Idot;nsan odakl&inodot; yakla&scedil;&inodot;m&inodot;m&inodot;z sayesinde teknolojiyi kullanarak herkes i&ccedil;in daha konforlu ve pratik bir d&uuml;nya yaratmay&inodot; hedefliyoruz. T&uuml;keticilerimize ve &ccedil;al&inodot;&scedil;anlar&inodot;m&inodot;za en iyi deneyimi sunmak i&ccedil;in s&uuml;rekli &ccedil;aba g&ouml;steriyoruz. Migros One ekiplerinin her bir &uuml;yesinin kendi kariyer hik&acirc;yesini yaratmas&inodot; bizi heyecanland&inodot;r&inodot;yor.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Sen de teknoloji merakl&inodot;s&inodot; ve herkesin severek &ccedil;al&inodot;&scedil;t&inodot;&gbreve;&inodot;
  <strong>
   Tazedirekt &amp; Macroonline &amp; Retail Media
  </strong>
  ekibinin bir par&ccedil;as&inodot; olmak istiyorsan,
  <strong>
   beklemeden ba&scedil;vurunu yap!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Senden neler bekliyoruz?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   &Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden mezun,
  </li>
  <li>
   Minimum 5+ y&inodot;l strateji, dan&inodot;&scedil;manl&inodot;k, b&uuml;y&uuml;me, &uuml;r&uuml;n, kategori, i&ccedil;g&ouml;r&uuml;, i&scedil; geli&scedil;tirme veya proje y&ouml;netimi alanlar&inodot;nda deneyimli,
  </li>
  <li>
   Veri analizi &ccedil;&inodot;kt&inodot;lar&inodot;ndan i&scedil; i&ccedil;g&ouml;r&uuml;s&uuml; &uuml;retebilen,
  </li>
  <li>
   KPI ve OKR olu&scedil;turma, hedef &ccedil;er&ccedil;evelerini kurgulama ve d&uuml;zenli takip s&uuml;re&ccedil;lerini y&uuml;r&uuml;tebilen,
  </li>
  <li>
   Tableau, MixPanel, Looker Studio gibi veri g&ouml;rselle&scedil;tirme ara&ccedil;lar&inodot;n&inodot;n okunmas&inodot; ve yorumlanmas&inodot;na h&acirc;kim,
  </li>
  <li>
   E-ticaret ve performans metrikleri (AOV, tekrar oran&inodot;, LTV, CAC, funnel, RFM vb.) konusunda bilgi sahibi,
  </li>
  <li>
   Proje y&ouml;netimi metodolojilerine ve roadmap tasar&inodot;m&inodot;na a&scedil;ina,
  </li>
  <li>
   &Uuml;st d&uuml;zey sunum haz&inodot;rlama ve stratejik hik&acirc;ye olu&scedil;turma yetene&gbreve;ine sahip,
  </li>
  <li>
   Pazarlama ekipleriyle yak&inodot;n &ccedil;al&inodot;&scedil;abilecek g&uuml;&ccedil;l&uuml; yaz&inodot;l&inodot; ve s&ouml;zl&uuml; ileti&scedil;im becerilerine sahip,
  </li>
  <li>
   &Idot;yi seviyede &Idot;ngilizce bilgisine sahip.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Aram&inodot;zda kat&inodot;ld&inodot;&gbreve;&inodot;nda neler yapacaks&inodot;n?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Analitik d&uuml;&scedil;&uuml;nme becerisini kullanarak karma&scedil;&inodot;k veri setlerinden anlaml&inodot; i&scedil; i&ccedil;g&ouml;r&uuml;leri &uuml;retmek ve karar s&uuml;re&ccedil;lerini desteklemek,
  </li>
  <li>
   Stratejik perspektifle hareket ederek Business Leader ile birebir &ccedil;al&inodot;&scedil;mak; i&scedil;in y&ouml;n&uuml;ne katk&inodot; sunacak &ouml;neriler geli&scedil;tirmek,
  </li>
  <li>
   E-ticaret, taze g&inodot;da ve h&inodot;zl&inodot; t&uuml;ketim kategorilerini h&inodot;zl&inodot;ca kavrayarak kategori dinamiklerine uygun aksiyonlar tasarlamak,
  </li>
  <li>
   G&uuml;&ccedil;l&uuml; ileti&scedil;im ve hik&acirc;yele&scedil;tirme becerileriyle analitik bulgular&inodot; sade, etkili ve ikna edici sunumlara d&ouml;n&uuml;&scedil;t&uuml;rmek,
  </li>
  <li>
   Proje y&ouml;netimi kas&inodot;yla farkl&inodot; ekiplerin hizalanmas&inodot;n&inodot; sa&gbreve;lamak; ortak hedeflere do&gbreve;ru ilerlemeleri i&ccedil;in gerekli koordinasyonu ve y&ouml;nlendirmeyi yapmak,
  </li>
  <li>
   Proaktif bir yakla&scedil;&inodot;mla inisiyatif almak, s&uuml;re&ccedil;leri sahiplenmek ve u&ccedil;tan uca sorumluluk &uuml;stlenmek,
  </li>
  <li>
   Hem makro stratejik resmi g&ouml;rebilmek hem de ihtiya&ccedil; h&acirc;linde mikro detaylara inerek operasyonel do&gbreve;rulu&gbreve;u sa&gbreve;lamak.
  </li>
 </ul>
 <p>
 </p>
</div>


Business Strategy Lead Expert

Google

<div><h3 class="jobSectionHeader"><b>Minimum qualifications:</b></h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>10 years of experience with quota-carrying cloud or software sales, or account management at a Business-to-Business (B2B) software company.</li>
<li>Experience prospecting, or building customer relationships from scratch.</li>
<li>Experience in, or supporting, commercial clients.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Preferred qualifications:</b></h3><ul>
<li>Experience selling Cloud Solutions, Infrastructure Software, Databases, Analytic Tools, or Applications Software across multiple industries, aligning solutions to drive business outcomes.</li>
<li>Experience working with, and leading, cross-functional teams and partners in implementations and negotiations.</li>
<li>Experience with commercial and legal negotiations, working with Procurement, Legal, and Business teams.</li>
<li>Experience working with Customer Engineers and customers' technical leads to inventory software estate, define migration plans, and build migration business cases.</li>
<li>Experience acquiring new logos at scale and securing foundational workloads to accelerate consumption business.</li>
<li>Experience cultivating C-level relationships and influencing executives.</li>
</ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2><p>
The Google Cloud Platform team helps customers transform and build what's next for their business &mdash; all with technology built in the cloud. Our products are developed for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers &mdash; developers, small and large businesses, educational institutions and government agencies &mdash; see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.</p>
<p>
As a Field Sales Representative (FSR), you will be focused on new customer acquisition for enterprise accounts. You will lead the engagement with a group of cross-industry enterprise customers and assist them in solving their business challenges with our solutions. You will rely upon your ability to identify specific business problems working with stakeholders across your accounts, and partnering with your extended team to develop technical solutions to solve them. You will be responsible for building meaningful relationships across various levels within the customer, from developers to C-suite executives.
</p><div>Additionally, you will lead a cross-functional team and leverage the right resources, including Customer Engineering, Business Development, cross-functional sellers, and Partners to maximize outcomes.</div>
Google Cloud accelerates every organization&rsquo;s ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Google&rsquo;s cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.</div><div><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul>
<li>Lead prospecting and acquisition of new logos, creating and building customer relationships from scratch, and establishing yourself as a trusted advisor on their long-term technology and business decisions.</li>
<li>Become an expert on the customers' business, including their Software-as-a-Service (SaaS) product portfolio, technology strategy, strategic growth plans, business drivers, financial structure, customer base, vertical market offering and engaged landscape.</li>
<li>Lead account strategy to develop business growth opportunities, working cross-functionally with multiple teams and Google Partners, to maximize business impact within enterprise customers.</li>
<li>Manage complex business cycles, presenting to C-level executives and negotiating terms.</li>
<li>Drive business development, own operational excellence at scale, forecast accurately, and achieve strategic goals by leading customers through the entire business cycle.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Enterprise Field Sales Representative, Google Cloud

Colgate-Palmolive

<div><p>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><div><div><p><b><br>
Job Summary:</b></p><p>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</p><p>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</p><p>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</p><p>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</p><p><b>
Principal Duties and Responsibilities</b></p><ul><li><p><b>
Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</p></li><li><p><b>
Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</p></li><li><p><b>
Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</p></li><li><p><b>
Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</p></li><li><p><b>
Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</p></li><li><p><b>
Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</p></li><li><p><b>
Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</p></li><li><p><b>
Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</p></li><li><p><b>
Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</p></li><li><p><b>
Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</p></li><li><p><b>
Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</p></li><li><p><b>
Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</p></li><li><p><b>
Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</p></li></ul><p><b>
Education, Experience, &amp; Skill Requirements</b></p><ul><li><p><b>
Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</p></li><li><p><b>
5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</p></li><li><p><b>
A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</p></li><li><p><b>
Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</p></li><li><p><b>
Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</p></li><li><p><b>
Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</p></li><li><p><b>
Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</p></li><li><p><b>
Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</p></li><li><p><b>
Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</p></li><li><p><b>
Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</p></li><li><p><b>
Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</p></li></ul><p>
#LI-FS1</p></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

Social Media & Influencer Lead

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
<div>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
<div>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
<div>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
<div>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
<div><b>
Principal Duties and Responsibilities</b></div>
<ul>
<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
</li>
<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
</li>
<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
</li>
<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
</li>
<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
</li>
<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
</li>
<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
</li>
<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
</li>
<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
</li>
<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
</li>
<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
</li>
<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
</li>
<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
</li>
</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
<ul>
<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
</li>
<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
</li>
<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
</li>
<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
</li>
<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
</li>
<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
</li>
<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
</li>
<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
</li>
<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
</li>
<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
</li>
<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
</li>
</ul><div>#LI-FS1</div></div><br>
</div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

<div></div><div><div><div>Requisition ID <b>170833</b> - Posted <b>12/09/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div></div><div>We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</div>
<div>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</div>
<div>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</div><div></div><div><b><br>
Principal Duties and Responsibilities</b></div><br>
<div></div>
<ul>
<li><div>Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</div>
</li>
<li><div>Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</div>
</li>
<li><div>Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</div>
</li>
<li><div>Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</div>
</li>
<li><div>Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</div>
</li>
<li><div>Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</div>
</li>
<li><div>Develop and manage scalable link-building strategies to enhance domain authority.</div>
</li>
<li><div>Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</div>
</li>
<li><div>Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</div>
</li>
<li><div>Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</div>
</li>
<li><div>Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</div></li></ul><br>
<div>
</div><div><b>Education, Experience, &amp; Skill Requirements</b></div><br>
<div></div>
<ul>
<li><div>Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</div>
</li>
<li><div>Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</div>
</li>
<li><div>Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</div>
</li>
<li><div>Expert knowledge of GA4, GSC, and Google Ads.</div>
</li>
<li><div>Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</div>
</li>
<li><div>Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</div>
</li>
<li><div>Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</div>
</li>
<li><div>Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</div>
</li>
<li><div>Results-driven and oriented.</div></li></ul><br>
<div>
</div><div><b>Perks of Role</b></div><br>
<div></div>
<div>
<div><ul><li>International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul><br>
<div></div>
</div>
</div><div><b>Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></div><div><br>
#LI-KS1</div><br>
<div></div>
<div><br>
<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Search Strategy Lead (170833)

<div><p>No Relocation Assistance Offered<br>
Job Number #170833 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><p></p><p><br>
We are seeking a <b>Search Strategy Lead</b> to lead the strategic evolution of our search ecosystem for Colgate-Palmolive across the Africa EurAsia Division.</p><p>
This leadership role will be responsible for <b>transforming search into a primary engine for driving e-commerce growth,</b> dominating our <b>online presence</b>, and <b>fueling our 1PD pipeline</b> for personalization.</p><p>
The ideal candidate will develop and pioneer our new <b>AI-First Search Strategy</b>, transforming how we win in this new landscape. This requires a visionary strategist with proven mastery of SEM (SEO/PPC) and Retail Media (Sponsored Search). This person will serve as the <b>central strategic leader and evangelist</b> for search, partnering with and empowering our local digital teams to orchestrate growth and set a new standard of digital excellence.</p><p></p><p><b><br>
Principal Duties and Responsibilities</b></p><p></p><ul><li><p><br>
Develop and execute a robust search strategy tailored to our top-priority Africa EurAsia markets to <b>drive e-commerce sales</b> and <b>grow our online market share</b>.</p></li><li><p>
Monitor all paid search campaigns across <b>Google Ads</b> and <b>Sponsored Search</b> on Retail Media Networks (RMN) to drive sales and product visibility on key e-commerce sites.</p></li><li><p>
Develop a comprehensive SEO strategy to improve organic search rankings through Answer Engine Optimization (AEO), defining content strategies for AI-driven search (e.g., Google SGE, Perplexity) and retrieval-based natural language processing (NLP) systems.</p></li><li><p>
Oversee the high-level goal of capturing high-quality first-party data (both known and unknown) through all search-related activities.</p></li><li><p>
Guide the content team in creating optimized content to appear in AI snapshots, instant answers, voice search, and featured <b>SERPs (Search Engine Results Pages)</b>.</p></li><li><p>
Perform regular technical SEO audits and work with the web development team in LATAM to implement fixes (e.g., site speed, structured data, crawlability).</p></li><li><p>
Develop and manage scalable link-building strategies to enhance domain authority.</p></li><li><p>
Conduct A/B testing on ad copy, landing pages, and bidding models to drive continuous improvement.</p></li><li><p>
Define, monitor, and report on KPIs for all search initiatives, preparing detailed reports for senior management with actionable insights.</p></li><li><p>
Serve as the central in-house expert on search, providing guidance, training, and best practices to local subsidiary digital teams.</p></li><li><p>
Support all local teams to manage all paid media budgets, bidding strategies, and external agency performance to maximize ROAS and minimize CPA (Cost Per Acquisition).</p></li></ul><p></p><p><b><br>
Education, Experience, &amp; Skill Requirements</b></p><p></p><ul><li><p><br>
Bachelor&rsquo;s degree in Advertising, Marketing, Business, or a related field (or equivalent practical experience).</p></li><li><p>
Minimum 5 years of hands-on experience managing complex Search (SEO/PPC) campaigns, with deep experience in Retail Media and the evolving AI search landscape.</p></li><li><p>
Proven track record of successfully improving organic rankings and managing complex paid search campaigns with significant budgets.</p></li><li><p>
Expert knowledge of GA4, GSC, and Google Ads.</p></li><li><p>
Deep experience with standard search tools (Semrush, Ahrefs and Screaming Frog).</p></li><li><p>
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.</p></li><li><p>
Strong communication, presentation, and collaboration skills, with the ability to explain complex concepts to non-technical stakeholders, upskill brand teams, and influence senior management.</p></li><li><p>
Self-starter with an experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance.</p></li><li><p>
Results-driven and oriented.</p></li></ul><p></p><p><b><br>
Perks of Role</b></p><p></p><div><div><ul><li><br>
International Working Environment</li><li>Shuttle Services (Up to Pendik on Istanbul&rsquo;s Anatolian side and up to Bayrampaşa on main roads in the European side)</li><li>Comprehensive Medical/Life insurance coverage</li><li>24/7 Employee Assistance Program</li></ul></div></div><p></p><p><b><br>
Disclaimer - Interested candidates are requested to upload their resumes drafted in English language only.</b></p><p><br>
#LI-KS1</p><p></p><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

Search Strategy Lead

WPP Media

<div>
 <strong>
  About WPP Media
  <br/>
  <br/>
 </strong>
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 <br/>
 <br/>
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 <br/>
 <br/>
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 <br/>
 <br/>
 <ul>
  <li>
   Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  </li>
  <li>
   Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  </li>
  <li>
   Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About Choreograph: A Leading WPP Media Brand
  <br/>
  <br/>
 </strong>
 Choreograph is WPP&rsquo;s global data products and technology company. We&rsquo;re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.
 <br/>
 <br/>
 We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.
 <br/>
 <br/>
 We&rsquo;re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
 <br/>
 <br/>
 <strong>
  Role Summary And Impact
  <br/>
  <br/>
 </strong>
 Choreograph is seeking a
 <strong>
  Director, Data Strategy
 </strong>
 for The Coca-Cola Company who will play a pivotal role in defining the role of data in our client&rsquo;s business and driving adoption of the Open Media Studio (OMS) Platform across WPP Media clients, accelerating the use of data to inform brilliant advertising strategies. They will report into the EVP, Data Strategy and manage a subset of client accounts client satisfaction, commercial health, and their understanding of our platform, solutions, and consulting services.
 <br/>
 <br/>
 They will lead our engagement with a subset of clients to support platform adoption and growth through new account acquisition and drive organic platform adoption with existing clients by developing data strategies and evangelizing our platform, capabilities, partnerships, and solutions. They will be an expert in our products and capabilities and will partner closely with our Product Organization to influence our product roadmap to continue to evolve in better service to our clients.
 <br/>
 <br/>
 This leader will help shape the success and growth of our company by supporting the EVP in achieving overall growth and adoption targets for OMS within.
 <br/>
 <br/>
 <strong>
  What You Will Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Spearhead Platform Adoption: You will be responsible for the growth of the Choreograph platform by driving adoption of the Open Media Studio platform across a select group of clients. This will include both new business acquisition and service adoption (including up-selling and cross-selling) within existing client and agency teams.
  </li>
  <li>
   Drive Agency Engagement: You will represent Choreograph in agency and client engagements. You will be responsible for a steady educational cadence with your agency partners to build knowledge that translates to growth through platform utilization and services upsell. This includes promoting our platform, capabilities, partnerships, and solutions.
  </li>
  <li>
   Deliver Data Strategy for Clients: It all starts and ends with data. What questions do you want data to answer? What data do you have? What data do you need? And how will you use that data to rationalize your decisions? You will be responsible for leveraging Data Strategy personnel assigned to help our clients answer these questions. The Data Strategy team is responsible for setting the foundations for smart, audience-led and analytically driven media plans and advertising tactics that deliver client outcomes.
  </li>
  <li>
   Solution Success: You will work with our clients and agency partners to ensure they are deriving exceptional marketing value out of the Choreograph platform, using this as an opportunity to drive adoption of additional functions/features of the platform and identify additional use cases/feedback for our product teams.
  </li>
  <li>
   Engagement Plans: Develop, maintain, and execute detailed engagement plans to guarantee client success, taking a proactive approach to addressing their unique needs.
  </li>
  <li>
   Commercial and Revenue Management: You will partner with the Commercial team and EVP, Data Strategy to design commercial proposals that deliver value and are competitive in the marketplace. You will devise and help implement a measurement approach and will support the EVP in driving your client group to hit growth and adoption targets.
  </li>
  <li>
   Product Partnership: You will be an expert in our Products and Platform, with a deep understanding of our technical capabilities and responsible for communicating them to both internal and external audiences. You will be the voice of Product to clients, updating them on new solutions and the voice of client feedback to Product, translating client feedback to actionable solutions. Your role will involve translating actionable client feedback and demands into product roadmap recommendations, shaping our vision and strategy accordingly.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You Will Need
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Proven Leadership: Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field, in a highly matrixed organizational structure showing a track record of successful outcomes.
  </li>
  <li>
   Technical Expertise: A deep understanding of data products, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders
  </li>
  <li>
   Consultative Selling: Proficiency in consultative selling, with the ability to understand client needs, articulate the value proposition of our platform, and tailor solutions to meet those needs effectively and communicate the business value of our platform.
  </li>
  <li>
   Customer Focus: A relentless focus on customer success, with a passion for delivering exceptional client experiences and driving long-term relationships.
  </li>
  <li>
   Business Acumen: A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making.
  </li>
  <li>
   Change Management: Ability to navigate and drive organizational change within client organizations, guiding stakeholders through the adoption process and overcoming resistance to change.
  </li>
  <li>
   Communication Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.
  </li>
  <li>
   Strategic Vision: A strategic mindset that enables you to inform product development and vision based on client feedback and market demand.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  We Would Strongly Favor Candidates With The Following
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Demonstrable experience of driving technology adoption in a SaaS/PaaS environment
  </li>
  <li>
   Experience designing and/or deploying data strategies with large, multi-line or multinational brands for paid media and advertising
  </li>
  <li>
   Experience working with large marketing agencies.
  </li>
  <li>
   Familiarity with WPP Media ecosystem.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Life At WPP Media &amp; Benefits
  <br/>
  <br/>
 </strong>
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
 <br/>
 <br/>
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 <br/>
 <br/>
 <strong>
  <em>
   Please note this is a Istanbul, Turkey based role and requires individuals to have the right to work in this location
   <br/>
   <br/>
  </em>
 </strong>
 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
 <br/>
 <br/>
 Please read our Privacy Notice for more information on how we process the information you provide.
 <br/>
 <br/>
</div>


Director, Data Strategy - The Coca-Cola Company/FIFA

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