campaign management senior manager

Edynamic Learning

<div>Senior Campaign Marketing Manager 
Location: Remote (US Candidates) 
Company Overview
 
eDynamic Learning is celebrating 18 years of serving educators. Founded by a classroom teacher, we're on a mission to empower educators with accessible and equitable resources, guiding students on their journey to life after graduation. We are dedicated to supporting both teachers and programs that facilitate student exploration of interests, career options, and skill acquisition through Career and Technical Education (CTE). We prioritize quality and the development of vital life readiness skills, including interpersonal communication and financial literacy. 
 
Our commitment to fostering exploration starts early, with resources tailored to middle school students. Our rich courseware catalog and Learning Blade resource have a proven track record of expanding STEM, computer science, and career interest and awareness. 
As the largest publisher of CTE and elective digital curriculum in North America, we offer a vast catalog of over 250 courses spanning grades 6-12. Our CTE pathway curriculum aligns to 14 career clusters, preparing students for nearly 100 industry certifications. To help bring our curriculum to learners, we provide professional development as well as virtual instructional services, supported by certified teachers, that facilitate personalized learning. 
eDynamic Learning doesn't stop at coursework alone. We are passionate about helping students grow their skills through experiential learning through our Knowledge Matters virtual simulation instructional materials and projects. Our simulations are true hands-on learning in a virtual environment. 
 
We take pride in the fact that our solutions and services are designed to empower educators and students alike, enabling them to take a transformative journey of exploration, engage in learning, and participate in real-world experiences. 
 
In July 2025, eDynamic Learning was acquired by Pearson Education Inc., the world&rsquo;s leading learning company! 
 
Role Overview 
The Campaign Marketing Manager is responsible for translating marketing strategy into structured, high-performing campaigns that generate and convert demand. 
This role serves as the execution architect of the marketing organization &mdash; designing campaign frameworks, orchestrating cross-functional collaboration, and driving conversion through disciplined follow-up and nurture strategy. 
They partner closely with the Director of Marketing, co-design initiatives, and ensure acquisition efforts are aligned with the conversion strategy. 
 
Responsibilities<ul><li>
Translate executive-level priorities into structured campaign plans</li><li>
Co-ideate campaign direction with Marketing Director</li><li>
Define campaign concepts, messaging angles, and funnel structure</li><li>
Develop campaign briefs with clear goals, timelines, and asset requirements</li><li>
Align campaigns to revenue targets</li></ul><ul><li>
Own campaign-related email strategy and sequencing</li><li>
Design nurture flows based on audience behavior</li><li>
Define segmentation logic and engagement triggers</li><li>
Continuously optimize follow-up performance</li></ul><ul><li>
Own and manage the campaign calendar</li><li>
Prevent initiative overlap and audience fatigue</li><li>
Prioritize campaigns based on strategic importance</li><li>
Ensure coordinated timing across acquisition and conversion efforts</li><li>
Coordinate execution across New Business and Customer Marketing</li></ul><ul><li>
Maintain accountability across workstreams</li><li>
Ensure campaigns launch on time and intact</li></ul><ul><li>
Draft campaign messaging frameworks</li><li>
Write or shape email copy</li><li>
Develop landing page outlines</li><li>
Create campaign briefs and narrative positioning</li><li>
Contribute light content tied directly to campaigns (recaps, summaries, positioning content)</li></ul> 

Ideal Qualifications<ul><li>
4-7+ years of experience in marketing, growth marketing, K-12 education, or related roles</li><li>
Strong understanding of funnel architecture and nurture strategy</li><li>
Strong storytelling skills &mdash; you know how to turn complex customer experiences into clear, compelling narratives</li><li>
Exceptional written and verbal communication skills</li><li>
Strong project management skills with the ability to juggle multiple initiatives 
Comfortable working cross-functionally with Sales, Product, and Customer Success</li><li>
Experience in B2B / SaaS (or similar) preferred</li></ul> 
This is a full-time (40 hours/week), fully remote position. 
Salary: $90,000 - $110,000 DOE + Bonus Eligible + Benefits 

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Sr. Campaign Marketing Manager

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon Leo is Amazon&rsquo;s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. 
 
This role will be responsible for managing campaign development and execution that drives customer awareness, consideration and acquisition for Amazon Leo's satellite-based internet service across varied cultural contexts and market segment maturity levels. As a Senior Campaign Manager, you will develop campaign strategies, write campaign briefs, manage creative development, coordinate with agencies and partners, and ensure campaigns are delivered on time, on budget, and to quality standards across Leo locales. You will work cross-functionally with brand and performance marketing, media, creative, product, business teams and marketing intelligence to bring campaigns to life and deliver measurable results. This role reports to the Head of Brand Marketing and provides the operational backbone for executing brand strategies across multiple regions and verticals (B2C and B2B). 
 
Key job responsibilities 
<ul><li>Write Integrated Communications Briefs (ICB) for individual campaigns, including creative and media briefs, ensuring campaigns are delivered on time, on budget, and measurable across Leo marketplaces.</li><li>Steer creative strategy and oversee the creative development of campaigns, partnering with internal and external creative teams throughout the campaign lifecycle.
</li><li>Coordinate campaigns across multiple locales, managing localization requirements and ensuring brand consistency while adapting to local market needs.</li><li>Collaborate with Marketing Intelligence teams to monitor brand health metrics and business impact, and regularly report on performance up to Director level, adjusting strategically and tactically as needed.</li><li>Leverage internal Amazon marketing channels, as well as external marketing channels, to maximize campaign reach and effectiveness. Partner with Media Managers on media planning and execution, ensuring campaigns are optimized across channels.</li><li>Manage stakeholder relationships and approvals processes, ensuring business teams, legal, PR, and senior management alignment. Anticipate and effectively mitigate problems; consistently communicate updates on progress, delays, or budget implications to stakeholders.</li><li>Manage budget with accountability for campaign return on investment (ROI), tracking spends and optimizing allocation across locales and channels.</li><li>Develop mechanisms for scalability across multiple marketplaces, creating repeatable processes and frameworks that can be adapted for different locales.
</li><li>Ensure clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns.</li></ul> 
A day in the life 
You'll start your day reviewing campaign performance dashboards across marketplaces in the Americas, identifying optimization opportunities, and preparing updates for Director-level stakeholders. You'll spend time coordinating with Marketing Intelligence teams to analyze brand health metrics and translate insights into tactical campaign adjustments. Throughout the week, you'll lead campaign strategy sessions with cross-functional teams spanning local, regional, and global stakeholders. You'll work closely with external agencies on creative development, provide feedback on campaign concepts, and ensure deliverables meet Amazon Leo's standards. You'll manage campaign timelines across multiple Leo locales in the Americas, coordinating with localization teams to adapt assets while maintaining brand consistency. You'll also dedicate time to budget management&mdash;tracking spends and making allocation decisions across geographies and channels. You'll leverage both internal Amazon marketing channels to maximize campaign effectiveness. You'll run status meetings, troubleshoot issues, and keep stakeholders informed with clear, consistent communication about strategy, tactics, goals, and performance. You'll balance strategic thinking with hands-on execution, developing scalable mechanisms that can be replicated across marketplaces while ensuring every campaign detail is executed flawlessly. You'll work closely with the Head of Brand Marketing to bring strategic vision to life through tactical excellence, ensuring Amazon Leo's campaigns drive measurable awareness, consideration, and demand across diverse geographies. 
 
About the team 
Our campaign marketing team is responsible for executing the marketing campaigns that bring Amazon Leo's satellite internet service to customers across marketplaces in the Americas. We're a hands-on group of campaign managers, creative program managers, and marketing operations who pride ourselves on operational excellence, data driven decision making and flawless execution. The team works closely with product and performance marketing, XCM (Cross-Channel Marketing), creative agencies, media partners, and regional business leaders to deliver campaigns that drive measurable impact. We're the engine that turns strategy into reality&mdash;managing the day-to-day details, coordinating across teams, and ensuring every campaign touchpoint meets Amazon Leo's high standards. As Amazon Leo expands across the Americas, we need campaign managers who can handle complexity, manage multiple workstreams simultaneously across markets, and deliver results under pressure. This role offers the opportunity to work on high-profile campaigns, develop expertise in regional marketing, and grow your career in a fast-paced, innovative environment.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>5+ years of developing and managing acquisition marketing or channel programs experience</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience developing and executing campaigns across a multitude of timezones and languages</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience driving direction and alignment with large cross-functional teams and agency partners</li><li>Experience working with data and leveraging analytics to make decisions</li><li>Experience writing creative briefs and managing creative development processes.</li><li>Experience in technology or telecommunications marketing.</li><li>Experience managing relationships with creative agencies, media agencies, and production partners.</li><li>Understanding of both B2C and B2B marketing approaches.</li><li>Experience with brand launches or market expansion initiatives.</li><li>Additional languages beyond English (French, Spanish and Portuguese especially).</li><li>Familiarity with marketing automation tools and campaign management.</li><li>Experience managing multi-market campaigns with localization requirements and an understanding of country specific advertising compliance and regulations.</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, WA, BELLEVUE - 118,200.00 - 160,000.00 USD annually</div>

Sr Campaign Manager, Americas, Amazon Leo

Employers Edge Private Limited

Senior Manager &ndash; Fundraising (Central)Location: MultanAbout the RoleEmployers Edge (Private Limited) is hiring a Senior Manager &ndash; Fundraising (Central) for a well-established foundation. The role is responsible for overseeing regional fundraising operations, leading field teams, and strengthening donor engagement while ensuring transparency, compliance, and alignment with the Foundation&rsquo;s vision and values.Key Responsibilities&middot; Oversee and manage regional operations in line with the Foundation&rsquo;s Vision, Mission, and Core Values&middot; Supervise field teams to ensure performance targets and operational standards are achieved&middot; Monitor fundraising activities and donation box operations, ensuring transparency and audit compliance&middot; Conduct regular field visits and provide performance feedback and guidance to team members&middot; Develop and implement regional strategies to enhance fundraising results and donor engagement&middot; Maintain close coordination with the Head Office for planning, reporting, and performance reviews&middot; Lead team motivation initiatives and support capacity building for continuous improvementQualifications, Experience &amp; Skills&middot; Bachelor&rsquo;s degree in Business Administration (Marketing), Management, or Social Sciences (Master&rsquo;s degree will be preferred)&middot; 5&ndash;7 years of relevant experience in fundraising and team leadership roles (NGO sector experience preferred)&middot; Strong leadership, interpersonal, and people-management skills&middot; Excellent communication, analytical, and reporting abilities&middot; Ability to independently manage regional operations and meet defined targets within timelinesLocation PreferenceCandidates from Multan, Bahawalpur, Sahiwal, Abdul Hakim, Tulamba &amp; Mian Channu will be preferred.How to ApplyEmail your CV/Resume to: info@employersedge.com.pkPlease mention &ldquo;Senior Manager &ndash; Fundraising (Central)&rdquo; in the subject line.Job Type: Full-timeWork Location: In person

Senior Manager – Fundraising (Central) Multan

Medanta

<div>
 
 
 
 About Medanta:
 
 
 
 
 Medanta is established with the sole mission to deliver world-class, holistic and affordable healthcare through multiple multi-speciality hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore Ranchi &amp; Noida. We have a dedicated function for Clinical Research and manage other healthcare service delivery lines which are Retail Pharmacy, Retail Laboratory and &ldquo;Care at Home&rdquo;. We further plan to scale up and expand in few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.
 
 
 
 
 
 
 Job Location - Gurgaon
 
 
 
 
 Work Days - 6 days week
 
 
 
 
 
 
 
 
 Job Description -
 
 
 
 <ul>
 <li>
 Own and drive the repeat revenues and LTVs for existing patients. Plan, execute, and measure campaigns and conversion tests;
 </li>
 <li>
 Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives;
 </li>
 <li>
 Liaise with Doctors through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details;
 </li>
 <li>
 Excellent co-ordination with Doctors towards content creation/approval and campaign execution with growth oriented mindset.
 </li>
 <li>
 Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives;
 </li>
 <li>
 Responsible for planning, organizing and implementing retention / growth led campaigns to increase footfalls, market share through higher penetration and awareness as a Hospital of Desire
 </li>
 <li>
 Strives to achieve Retention goals and targets &amp; evaluate the performance of the team.
 </li>
 <li>
 Provide guidance &amp; support to the team in achieving the desired targets
 </li>
 <li>
 Define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed;
 </li>
 <li>
 Test and recommend different content themes, formats to generate desired campaign outcomes;Identify campaign trends and insights, and optimize spend and performance based on the insights;
 </li>
 <li>
 Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
 </li>
 <li>
 Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle communication and personalized triggers.
 </li>
 </ul>
 
 
 
 
 
 
 Requirements:
 
 
 
 <ul>
 <li>
 Minimum work experience of 3 to 6 years in Campaign Management / Marketing, preference from Healthcare.
 </li>
 <li>
 Should have experience in Planning, Handling &amp; executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.
 </li>
 <li>
 Should have prior experience in managing all channels of CRM including Whatsapp, SMS, email, push/web notifications, direct mail, in-app and on-site.
 </li>
 <li>
 Must have experience of working on Engagement tool, Web Engage, Mo Engage, Clever tap, Netcore etc.
 </li>
 <li>
 Strong analytical and number crunching skills.
 </li>
 <li>
 Strong communication skills.
 </li>
 </ul>
 
 
</div>

Assistant Manager - Campaign Management

<div>
 
 
 
 About Medanta:
 
 
 
 
 Medanta is established with the sole mission to deliver world-class, holistic and affordable healthcare through multiple multi-speciality hospitals in Gurgaon (Delhi NCR), Lucknow, Patna, Indore and Ranchi. We have a dedicated function for Clinical Research and manage other healthcare service delivery lines which are Retail Pharmacy, Retail Laboratory and &ldquo;Care at Home&rdquo;. We further plan to scale up and expand in few more geographical areas and also identify new avenues (Academics - Medical College) within the Healthcare eco-system.
 
 
 
 
 
 
 Job Location - Gurgaon
 
 
 
 
 Work Days - 6 days week
 
 
 
 
 
 
 
 
 Job Description -
 
 
 
 <ul>
 <li>
 Own and drive the repeat revenues and LTVs for existing patients. Plan, execute, and measure campaigns and conversion tests;
 </li>
 <li>
 Demonstrate success in the creation, execution, and optimization of marketing programs, delivering to demand campaign objectives;
 </li>
 <li>
 Liaise with Doctors through the entire campaign journey to ensure input, alignment, and understanding of the campaign approach and details;
 </li>
 <li>
 Excellent co-ordination with Doctors towards content creation/approval and campaign execution with growth oriented mindset.
 </li>
 <li>
 Orchestrate campaign design and execution across all channels to deliver monthly cross-sell marketing objectives;
 </li>
 <li>
 Responsible for planning, organizing and implementing retention / growth led campaigns to increase footfalls, market share through higher penetration and awareness as a Hospital of Desire
 </li>
 <li>
 Strives to achieve Retention goals and targets &amp; evaluate the performance of the team.
 </li>
 <li>
 Provide guidance &amp; support to the team in achieving the desired targets
 </li>
 <li>
 Define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed;
 </li>
 <li>
 Test and recommend different content themes, formats to generate desired campaign outcomes;Identify campaign trends and insights, and optimize spend and performance based on the insights;
 </li>
 <li>
 Identify growth opportunities by continuously working cross-functionally with the Product, Performance Marketing, Data, Content, and Design team.
 </li>
 <li>
 Oversee and optimize email/web push/sms campaign strategies to drive customer retention and sales, including lifecycle communication and personalized triggers.
 </li>
 </ul>
 
 
 
 
 
 
 Requirements:
 
 
 
 <ul>
 <li>
 Minimum work experience of 7 to 10 years in Campaign Management / Marketing, preference from Healthcare.
 </li>
 <li>
 Should have experience in Planning, Handling &amp; executing CRM campaigns with a deep understanding of customer lifecycle, purchase habits, personalization, and analytics.
 </li>
 <li>
 Should have prior experience in managing all channels of CRM including Whatsapp, SMS, email, push/web notifications, direct mail, in-app and on-site.
 </li>
 <li>
 Must have experience of working on Engagement tool, Web Engage, Mo Engage, Clever tap, Netcore etc.
 </li>
 <li>
 Strong analytical and number crunching skills.
 </li>
 <li>
 Strong communication skills.
 </li>
 </ul>
 
 
</div>

Senior Manager - Campaign Management

Riyadh Air

<div>About the Company:
<div>
Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that&rsquo;s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub - a digitally native airline that will connect the kingdom to more than 100 destinations.
</div>About the Role:
<div>
Are you a results‑driven digital marketer with proven expertise in paid media and integrated campaign delivery?</div><div> 
In this role, you will lead Riyadh Air&rsquo;s paid media and campaigns, developing and executing strategies that elevate brand awareness, drive engagement, and support customer acquisition across key global markets.</div><div></div><div> 
Your responsibilities will include end‑to‑end planning, execution, and optimization of paid media campaigns, ensuring activity is aligned to the airline&rsquo;s campaign calendar and broader commercial objectives.</div><div> 
Working closely with cross‑functional teams across Product, Commercial, Loyalty, PR &amp; Comms, Guest Experience, and Brand, you will design and deliver omnichannel media plans that connect our brand with audiences through social, display and channels.</div><div> 
</div><div>As a digital innovator, you'll be at the forefront of transforming our marketing capabilities by strategically leveraging advanced platforms, conducting cutting-edge A/B testing, and driving performance through intelligent, data-powered insights that maximize our marketing effectiveness and ROI.</div><div> 
You will also manage agency relationships and media partners, negotiate high‑value and cost‑efficient media buys, and identify new opportunities to expand reach through publishers, platforms, and content partnerships. Budget stewardship, KPI tracking, and performance reporting together with our BI and commercial teams will be central to measuring impact and enabling informed decisions.</div><div> 
This is a high‑impact role for a strategic, collaborative, and analytical marketing leader ready to shape Riyadh Air&rsquo;s global media presence.</div>
About You:

Degree qualified, you will have a minimum of 8 years of experience in media and campaign management, ideally within the travel or tourism sector. You bring strong expertise in digital media strategy, omnichannel activation, performance optimization, and managing complex multi‑market campaigns. 
You will have excellent leadership and project management skills, the ability to guide agencies and stakeholders, and a track record of delivering results in fast‑paced environments. You are highly analytical, comfortable using data to shape decisions, and confident in negotiating with publishers and media partners.<div> 
This is your opportunity to shape the future of air travel. Bring your best and show us why you can own this position within Riyadh Air.</div><div> 
Please submit your application by clicking on the Apply button. Our Talent Acquisition team will be reviewing applications shortly.</div></div>

Senior Manager Paid Media & Campaigns

ICON Eyecare

<div><h1 class="jobSectionHeader">Senior Marketing Manager</h1>
The Senior Marketing Manager owns the strategy and channel execution that drives new patient acquisition and provider reputation across EVP Eyecare&rsquo;s multi-state footprint. This is the demand generation and brand stewardship role &mdash; patient-facing and market-facing &mdash; supporting all practices and brands across Colorado, Texas, and Arizona. Reporting to the SVP of Growth, success in this role is defined by consistent new patient volume growth across all markets, differentiated provider profiles that help patients find and choose the right provider, and new location or service line launches that hit volume targets within 90&ndash;120 days.
This position manages the Marketing Manager, partners closely with the Senior Marketing Operations Manager and Physician Relations leader and collaborates with regional operations and clinic teams. The Senior Marketing Manager is the connective tissue between brand strategy and field execution &mdash; ensuring campaigns hit at every stage of the funnel: awareness, engagement, qualified leads, and conversions. This role operates as both a strategic planner and hands-on executor, with real ownership over regional plan development and day-to-day campaign and marketing programs delivery.<h2 class="jobSectionHeader">
Key Responsibilities</h2>
Leadership &amp; Strategic Planning<ul><li>
Partner with the SVP of Growth and regional operations leadership to develop marketing plans, campaigns, and tactics that meet EVP&rsquo;s network of practice&rsquo;s needs across Colorado, Texas, and Arizona.</li><li>
Serve as EVP&rsquo;s internal brand champion &mdash; the go-to resource for marketing guidance, direction, and consistent brand execution across the organization.</li><li>
Directly manage and mentor the Marketing Manager, providing clear direction, ownership and project delegation, professional development, and performance accountability</li><li>
Collaborate with the Senior Marketing Operations Manager to align strategy with technology, process, and performance tracking &mdash; with shared ownership of digital agency management, regional performance reporting, and digital marketing and experience, and reputation management.</li><li>
Partner with the Physician Relations leader on referral network growth and physician engagement programs.</li></ul>
Regional Marketing Management<ul><li>
Act as the primary marketing point of contact and regional &ldquo;account manager&rdquo; for operations leaders, partnership development teams, and patient care staff across Colorado, Texas, and Arizona &mdash; owning marketing requests, stakeholder reporting, and program implementation.</li><li>
Develop and execute multi-channel regional marketing strategies and plans &mdash; including direct-to-patient campaigns and support of referral network education programs &mdash; ensuring alignment with clinic-level capacity, service line priorities, and business goals.</li><li>
Manage marketing agency and vendor relationships including media, content, PR and creative partners.</li><li>
Lead marketing support for new clinic integrations, go to market launches, and provider onboarding and offboarding.
</li><li>Build strong relationships with practices and leaders to understand and respond to their unique marketing needs</li></ul>
Campaign Development &amp; Execution<ul><li>
Brief, manage, and optimize digital marketing agency partners in collaboration with the Senior Marketing Operations Manager &mdash; covering paid search, paid social, SEO/GEO, content, and creative.</li><li>
Create and manage marketing briefs, content calendars, and collateral requests, coordinate delegation and deadlines across internal teams and partners.</li><li>
Oversee patient acquisition funnels from first touch through booked appointment, optimizing conversion opportunities at every stage.</li><li>
Support the implementation and adoption of marketing CRM and automation tools.</li><li>
Lead online reputation strategy across Google, Healthgrades, and provider listing platforms &mdash; driving review response programs, provider profile accuracy, and patient feedback initiatives. (Note: reputation management platform administration and enterprise reporting are owned by the Senior Marketing Operations Manager; this role owns the strategy, response, and provider-level execution with the marketing manager)</li><li>
Communicate new campaign launches and tracking processes consistently to regional call center and care coordinator teams.</li></ul>
Creative, Collateral &amp; Vendor Management<ul><li>
Oversee creative and collateral systems including vendor selection and management &mdash; ensuring scalable, cost-effective production of marketing assets across all EVP brands</li><li>
Manage digital patient experience and UX/UI initiatives in cross-collaborative ownership with the Senior Marketing Operations Manager</li><li>
Manage Marketing Manager to execute all patient education materials, clinic collateral, and in-market materials, ensuring brand consistency and effective ordering and fulfillment processes.</li><li>
Provide training and ongoing support on tools, platforms, and brand standards.</li><li>
Support department-wide campaign rollouts, brand trainings, and process improvement initiatives.</li></ul>
Budget Management &amp; Performance<ul><li>
Manage regional marketing budgets in collaboration with the SVP of Growth, allocating spend across channels and markets for maximum impact.</li><li>
Own regional performance reporting and stakeholder account management &mdash; interpreting data from Marketing Ops dashboards and delivering monthly regional reports to leadership with clear KPIs, focus areas, and recommendations.</li><li>
Apply a test-and-learn approach to campaign optimization &mdash; identifying what works, reallocating budget accordingly, and continuously improving results.</li></ul>
<h2 class="jobSectionHeader">Qualifications</h2>
Required<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or comparable field</li><li>
7+ years of in-house or agency marketing management experience, including direct team leadership.</li><li>
Multi-site, multi-brand marketing management experience required.</li><li>
Strong digital marketing expertise: paid search, paid social, SEO/GEO, content, email, and marketing automation &mdash; with hands-on agency management experience.</li><li>
Healthcare marketing experience strongly preferred.</li><li>
Budget management, vendor selection, and agency management experience required.</li><li>
Proven analytics capabilities &mdash; comfortable translating campaign data and KPIs into actionable business insights and clear stakeholder communications</li><li>
Exceptional written and verbal communication skills; able to present clearly to leadership and operational partners.</li><li>
Strong creative project management skills with the ability to manage competing priorities, vendors, and timelines across multiple markets simultaneously.</li><li>
Highly collaborative, proactive, and solutions-oriented &mdash; thrives in a fast-paced, growth-focused environment.</li><li>
Strong organizational and asset management experience</li><li>
Experience working across multiple geographic markets.</li></ul>
Preferred<ul><li>
Experience in multi-site healthcare marketing, ophthalmology, or another specialty care</li><li>
Experience managing multiple brand identities within a single marketing function.</li><li>
Experience supporting new market or service line launches or clinic integrations.</li><li>
Familiarity with collateral management systems, creative vendor management, and digital patient experience platforms</li></ul><h2 class="jobSectionHeader">
Why EVP</h2><ul><li>
Lead marketing for a growing, multi-state ophthalmology group with real scope and autonomy.</li><li>
Meaningful work: helping impact more patients&rsquo; lives through better vision and outstanding patient experiences and creating more access high-quality eye care.</li><li>
Seat at the marketing leadership table &mdash; partnering with the SVP of Growth on strategy, execution, and ROI
</li><li>Collaborative team environment with strong cross-functional relationships across clinical, operations, and growth teams</li></ul></div>

Senior Marketing Manager

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