campaign management specialist

Delivery Hero

<div><b>Job Description</b><p><br>
We are seeking a highly organized and strategic Senior Campaigns Specialist to join the Dmart Commercial team. This role will be responsible for executing pandora campaign strategies in our local markets that drive customer engagement, sales, and profitability.</p><p>
The successful candidate will work cross-functionally with marketing, category managers, and local campaign &amp; promo teams to develop and manage campaign guidelines, create trade marketing calendars, and ensure alignment with regional business goals. You will play a key role in driving conversion and promotion effectiveness through implementation of an effective campaign framework.</p><p><b>
Responsibilities:</b></p><ul><li><p>
Assist in defining regional campaign guidelines, collaborate with local category &amp; campaign managers to ensure appropriate product selection &amp; mechanics for campaigns to maximize sales, margin and conversion.</p></li><li><p>
Support the development and implementation of utilization strategies of front-end merchandising &amp; CRM assets to maximize performance (clicks &amp; conversions)</p></li><li><p>
Work closely with local commercial teams to define trade calendar &amp; campaign strategy in utilizing frontend assets to maximize performance of media assets.</p></li><li><p>
Work closely with the marketing team to define and prioritize campaign calendars for Top &amp; Mid-tier campaigns, ensuring initiatives are aligned with key business objectives and market conditions.</p></li><li><p>
Ensure all campaigns align with seasonal trends, regional demand, and key business initiatives (e.g., product launches, festivals, or promotions).</p></li><li><p>
Analyze campaign results and collaborate with marketing and category teams to optimize ongoing campaigns, making data-driven adjustments to improve performance.</p></li><li><p>
Provide regular reporting and insights on campaign performance, highlighting successes, areas for improvement, and actionable recommendations.</p></li><li><p>
Stay informed of regional market trends, competitor activities, and consumer behavior to ensure campaigns are relevant and competitive.</p></li><li><p>
Conduct analysis of local and regional promotional activities, measuring campaign success to capitalize on market dynamics and customer preferences.</p></li><li><p>
Support local teams in troubleshooting issues related to campaign execution</p></li></ul><b><br>
Qualifications</b><br>
<ul><li>
5+ years of experience in a trade marketing / digital marketing / commercial / campaign role in grocery ecommerce or a fast-moving consumer goods (FMCG) environment.</li><li><p>
Excellent project management skills with proven experience working with cross-functional teams (marketing, commercial, supply chain, etc.) to define and execute trade calendar and campaigns.</p></li><li><p>
Proven experience in campaigns development, execution &amp; optimization</p></li><li><p>
Strong understanding of ecommerce platforms, online promotions, and consumer behavior in the grocery sector.</p></li><li><p>
Ability to think strategically and identify opportunities for business growth through trade marketing campaigns &amp; promotions</p></li><li><p>
Results-oriented mindset with a focus on achieving mutually beneficial outcomes</p></li><li><p>
Excellent analytical skills with the ability to assess campaign performance, identify trends, and optimize for better results.</p></li><li><p>
Excellent communication (fluency in English) and interpersonal skills, with the ability to effectively communicate with stakeholders and partners</p></li><li><p>
Ability to work in a fast-paced and dynamic environment with a strong sense of urgency and attention to detail</p></li><li><p>
Agile and adaptable to changing priorities and market conditions.</p></li></ul><b><br>
Additional Information</b><div></div><p><br>
Your rights arising from the processing of your personal data, within the scope of the Law on the Protection of personal data. You can find detailed information on the page of our Clarification Text via this link.</p></div>

Senior Specialist, Campaigns

Warner Bros. Discovery

<div><p><b><i>Welcome to Warner Bros. Discovery&hellip; the stuff dreams are made of.</i></b></p><p></p><p><b>
Who We Are&hellip;
</b></p><p>When we say, &ldquo;the stuff dreams are made of,&rdquo; we&rsquo;re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD&rsquo;s vast portfolio of iconic content and beloved brands, are the <i>storytellers</i> bringing our characters to life, the<i> creators</i> bringing them to your living rooms and the <i>dreamers</i> creating what&rsquo;s next&hellip;</p><p></p><p>
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.</p><p></p><p>
Summary</p><p>
The Campaign Manager is responsible for the end-to-end execution and performance management of digital advertising campaigns across the WBD digital ecosystem. This role oversees campaign setup, creative trafficking, and scheduling within ad servers ensuring all creative assets meet technical specifications and launch successfully across multiple formats, including video, display, and native. The Campaign Manager monitors campaign delivery and performance throughout the flight, troubleshoots technical or reporting issues, investigates discrepancies, and provides optimization recommendations to support client goals and revenue targets. In collaboration with Sales, Client Success, and technical teams, this role also contributes to process improvements, documentation updates, and operational efficiency while maintaining strong internal relationships and delivering high-quality campaign execution.</p><p></p><p>
Responsibilities</p><p>
Setup &amp; Creative Management</p><ul><li>
QA various creatives against site and industry specs using a variety of tools and relay any creative issues to Account Services.</li><li>
Answer any technical questions from Client Success &amp; Sales teams.</li><li>
Complete the setup and scheduling of campaigns within ad servers Google Ad Manager and Freewheel, trafficking various creative formats (video, display banners, native, etc.), across all forms of content (live, on demand, vertical video, addressable), across the entire WBD digital footprint.</li></ul><p>
Troubleshooting Campaign Issues</p><ul><li>
Manage the creation of test pages across various creative types.</li><li>
Investigate discrepancies and creative rendering issues at launch and monitor throughout the flight of the campaign.</li><li>
Manage other technical issues related to delivery, functionality, reporting, or ad-serving technology. Proactively investigate and escalate these issues to appropriate teams for resolution or additional troubleshooting.</li></ul><p>
Campaign Management</p><ul><li>
Monitor campaign launch to ensure all placements within the campaign launch flawlessly.</li><li>
Monitor 1st and 3rd party delivery &ndash; then report any discrepancies and troubleshoot where necessary.</li><li>
Prepare campaign reporting for use with internal teams.</li><li>
Continually monitor campaign performance throughout the flight of the campaign, ensuring full delivery and provide optimization recommendations, as well as applying knowledge to highlight opportunities for prospective advertisers.</li><li>
Consistently strive to exceed client goals and revenue expectations, while also focusing on personal growth and building relationships within the company.</li><li>
Flexibility and willingness in handling other related tasks, when needed.</li></ul><p>
Organizational Excellence</p><ul><li>
Ensures processes &amp; systems integrations are optimized for efficiency.</li><li>
Assists with updating process documentation.</li><li>
Identify &amp; recommend areas for business improvements &amp; efficiency.</li></ul><p></p><p>
Qualifications</p><ul><li>
Minimum of two years of digital trafficking or campaign management experience.</li><li>
Proficiency in the implementation and support of ad campaigns, inclusive of industry advertising technologies.</li><li>
Experience with ad server integrations within applications &amp; sites, including tagging &amp; inventory creation. Proficiency in FreeWheel and Google Ad Manager.</li><li>
Excellent Microsoft Office skills, particularly Excel.</li><li>
Exceptional organization skills with attention to details.</li><li>
Effectively communicate with customers and business stakeholders including site leads, tech leads, sales leads, and others from upper management.</li><li>
Ability to manage multiple tasks concurrently, while ensuring timely completion and appropriate prioritization.</li></ul><p></p><p><b>
How We Get Things Done&hellip;</b></p><p></p><p>
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.</p><p></p><p><b>
Championing Inclusion at WBD</b></p>
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.<p></p><p>
If you&rsquo;re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.</p><p></p>
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery&rsquo;s total compensation package for employees. Pay Range: $50,960.00 - $94,640.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.<p></p>
If you&rsquo;re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.</div>

Campaign Manager

Horizon Media, Inc.

<div><div>Job Description</div><div><div>
Hello, Blue Hour</div></div><div><div>
Blue Hour Studios is a social-first content agency formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.</div></div><div></div><div><div><br>
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value you and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. We hire talented people, challenge them, and give them every opportunity to grow.</div></div><div></div><div><div><br>
What You&rsquo;ll Do</div></div><div><div>
65% - Campaign Management</div></div><div><div>
10% - Strategic Planning &amp; Thought Leadership</div></div><div><div>
10% - Creative Strategy &amp; New Business</div></div><div><div>
15% - Insights &amp; Marketing</div></div><div></div><div><div><br>
Job Summary</div></div><div><div>
The Creative &amp; Creator team is responsible for the output of content we create for our brand partners. Combining creator/influencer practices and creative practices allows us to imprint community-driven creativity into every post, partnership, campaign or video we create.</div></div><div></div><div><div><br>
The role of the Campaign Manager, Influencer within Blue Hour Studios is to lead influencer and creator marketing projects and deliverables. This person will work to deliver exceptional and inspired content across Blue Hour Studios clients&rsquo; influencer programs using their rich account and influencer strategy experience to translate key business objectives into clear and concise deliverables.</div></div><div></div><div><div><br>
This position reports to the XX and will lead and support all social media and influencer/creator programs, working closely with the team to develop proposals and content in collaboration with creators, contract creators, execute campaigns, manage team administration, and analyze campaign results. The ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital media landscape.</div></div><div></div><div><div><div><br>
Main Duties and Responsibilities<br>
65% Campaign Management:</div></div><div><ul><li>
Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:</li></ul></div><div><ul><li>
Influencer identification and outreach</li></ul></div><div><ul><li>
Support the development of campaign briefs for clients and influencers</li></ul></div><div><ul><li>
Presentation of influencer lists for client ranking and approval</li></ul></div><div><ul><li>
Analytics and reporting for campaigns</li></ul></div><div><ul><li>
Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients</li></ul></div><div><ul><li>
Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media&rsquo;s Legal and Business Affairs Team</li></ul></div><div><ul><li>
Working closely with the team in the development of post-campaign reporting</li></ul></div><div><ul><li>
Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution</li></ul></div><div><ul><li>
Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels</li></ul></div><div></div><div><div><br>
10% - Strategic Planning &amp; Thought Leadership</div></div><div><ul><li><div>
Translate client goals into strategic, innovative creative and media solutions</div></li></ul></div><div><ul><li><div>
Provide strategic counsel to clients and prospects</div></li></ul></div><div><ul><li><div>
Develop and deliver effective and persuasive points of view</div></li></ul></div><div><ul><li><div>
Understand our client&rsquo;s business, competitive set and generate new ideas and see opportunities for growth</div></li></ul></div><div><ul><li><div>
Ensures best practices are applied across disciplines</div></li></ul></div></div><div><div><ul><li><div>
Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects</div></li></ul></div><div><ul><li><div>
Lead teams to produce all campaign components seamlessly</div></li></ul></div><div><ul><li><div>
Proactively manage client and internal team expectations</div></li></ul></div><div><ul><li><div>
Ensure Influencer team is providing innovative solutions to feed into clients&rsquo; goals, evaluating health of client business via analysis of relevant business metrics</div></li></ul></div><div><ul><li><div>
Bring powerful thought leadership to consult on complex issues and identifies innovative solutions</div></li></ul></div><div><ul><li><div>
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions</div></li></ul></div><div></div><div><div>
10% Creative Strategy &amp; New Business:</div></div><div><ul><li><div>
Research &amp; develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals</div></li></ul></div><div><div>
o Lead in the development of new business proposals including but not limited to:</div></div><div><ul><li><div>
 Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials</div></li></ul></div><div><ul><li><div>
Development of influencer strategies and tactical plans to support client goals</div></li></ul></div><div><ul><li><div>
Utilizing tools and working with cross-functional agency teams to develop insights that shape our recommendations</div></li></ul></div><div><ul><li><div>
Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies</div></li></ul></div><div><div>
o Manage communication with teams and clients as it pertains to new business proposals, leads, and consultations</div></div><div><div>
o Assist in the development of any materials for agency pitches as it pertains to influencer marketing</div></div><div><div>
o Participate in internal brand and client meetings, build and foster open communication with internal teams, serving as a key team contact</div></div><div></div><div><div><br>
10% Insights &amp; Marketing:</div></div><div><ul><li>
Thought leadership in identifying social media influencer platforms, partners, and technologies, constantly looking for operational and cost efficiencies</li></ul></div><div><ul><li>
Continuously assess the competitive social media landscape and constantly innovate to differentiate Blue Hour Studios&rsquo; practice</li></ul></div></div><div><div><ul><li>
Lead key projects related to marketing Blue Hour&rsquo;s influencer/creator practice (i.e. development of thought leadership, events, marketing materials, conference attendance, etc.)</li></ul></div><div><ul><li>
Attend industry events to share insights with Blue Hour</li></ul></div><div></div><div><div><br>
Supervisory Responsibilities</div></div><div><div>
The Campaign Manager may manage junior members of the Influencer Team</div></div><div></div><div><div><br>
Preferred Skills &amp; Experience</div></div><div><ul><li><div>
Minimum 2+ years of influencer marketing experience required</div></li></ul></div><div><ul><li><div>
Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry</div></li></ul></div><div><ul><li><div>
Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)</div></li></ul></div><div><ul><li><div>
Experience with digital reporting, data, and analytics</div></li></ul></div><div><ul><li><div>
Ability to thrive in a fast-paced environment and handle multiple projects</div></li></ul></div><div><ul><li><div>
Must have strong verbal and written communication skills</div></li></ul></div><div><ul><li><div>
Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides</div></li></ul></div><div><ul><li><div>
BA/BS required (Communications, Advertising, Marketing or related field)</div></li></ul></div></div><div></div><div><div><br>
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.</div></div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div><div>
$66,300.00 - $100,000.00</div><div></div><div>
#BHS</div><div>
#LI-TV1</div><div>
#LI-HYBRID</div><div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$66,300.00 - $100,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Campaign Manager, Influencer Marketing

Seismic

<div>About Seismic<p>
Seismic is a boutique marketing agency that specializes in building high-performance Influencer Marketing campaigns and communities for brands.</p><p>
Influencer marketing provides huge potential, but can have lots of friction and failure points. By combining institutional knowledge with data science and proprietary technology, we deliver performance-driven influencer marketing campaigns that work seamlessly for brands, creators, and audiences alike.</p><p>
If you are passionate about the creator economy, we want to talk to you.</p>
About the Role<p>
The Campaign Management team is responsible for the successful execution and growth of high-quality, performance-driven campaigns. As a Campaign Manager, you will work closely with a set of Creators, primarily on YouTube but across other platforms as well, to deliver campaigns for our Brand partners that meet business goals and drive repeat and expanded revenue.</p><p>
This role goes beyond creative production. Campaign Managers are accountable for ensuring campaigns go live on time, meet performance standards, and create long-term value for both Creators and Brands. You will partner closely with the Brand, Talent, and Traffic teams to protect booked revenue, reduce slippage, and identify opportunities to expand Creator partnerships across additional Brands.</p><p>
Compensation for this role is $60k - $75k annually, based on experience and location.</p><p>
We are a fully remote-friendly team with an office in Oakland, CA. Applicants must be authorized to work in the United States. We are unable to sponsor visas at this time.</p>
In this job you will&hellip;<ul><li>
Produce creative, effective campaigns that meet the needs of Creators, Brands, and Audiences alike, while ensuring deliverables are completed accurately and on time</li><li>
Take ownership of campaign timelines and execution, proactively managing risks, preventing delays, and communicating clearly and confidently with Creators and internal teams</li><li>
Develop, manage, and maintain messaging briefs and creative assets tailored to succeed on YouTube and other platforms, continuously refining templates and processes to improve performance</li><li>
Work closely with Brand, Talent, and Traffic teams to execute performance-oriented campaigns, maximize ROI for Brand partners, and protect forecasted revenue</li><li>
Build strong, long-term relationships with a core group of Creators, serving as both a production partner and strategic growth collaborator</li><li>
Support revenue growth by identifying opportunities to expand Creator partnerships, including helping position Creators for renewals and surfacing opportunities to introduce them to new Brand partners in collaboration with the Talent team</li><li>
Provide clear, constructive script and ad-read feedback to ensure campaigns align with briefs and performance goals, and collaborate with Brand partners to review and approve integrations</li><li>
Monitor campaign outcomes and performance trends, using insights to strengthen future campaigns and improve long-term results</li></ul>
You may be a good fit if you&hellip;<ul><li>
Have 3 - 5 years of experience in the Creator Economy, Influencer Marketing, or Content Creation, or in adjacent fields such as brand partnerships, digital media, social media marketing, talent management, YouTube or creator partnerships, client/customer success, or project management.</li><li>
Have a strong background in copywriting and creative development, with experience producing briefs that lead to effective campaigns</li><li>
Are highly organized and detail oriented, capable of managing multiple campaigns, timelines, and stakeholders simultaneously while planning several months ahead</li><li>
Are comfortable thinking beyond the current campaign, identifying opportunities to expand existing Creators into new Brand partnerships and increase their long-term revenue potential</li><li>
Have strong commercial instincts and enjoy recognizing growth opportunities, understanding how strong execution, positioning, and timing can lead to additional revenue</li><li>
Can confidently communicate the value of new Brand opportunities to Creators and help them understand how expansion strengthens their business</li><li>
Proactively surface expansion opportunities to the Talent team and collaborate cross-functionally to help turn ideas into booked revenue</li><li>
Are comfortable setting clear expectations and holding timelines with Creators in a firm but professional manner</li><li>
Understand that execution discipline, forward planning, and attention to detail directly protect revenue and increase renewal likelihood</li><li>
Can juggle multiple priorities across different campaigns and timelines while staying calm, responsive, and accountable</li><li>
Have a growth mindset and are motivated to help Creators build sustainable, expanding businesses through Seismic</li></ul>
Seismic Core Values<p>
Empathize | We work hard to understand each other, our needs, and our points of view. We think about the needs of brands, creators, and audiences, and help them understand each others&rsquo; goals.</p><p><br>
Work as one | We seek to be an extension of our partners&rsquo; teams, working seamlessly with brand marketers and creators to help their businesses succeed. We work collaboratively and share information across teams.</p><p><br>
Create an outsized impact | We are a small team that gets big results. We stay focused on our brands&rsquo; and creators&rsquo; goals and avoid bureaucracy and bloat. We solve problems creatively and find ways to over-deliver.</p><p><br>
Think long-term | We create authentic, meaningful relationships between creators, brands, and audiences. We invest in quality to achieve long-term sustainability, and we take accountability for high performance over time.</p><p><br>
Produce the best campaigns | Our campaigns are smart, creative, and effective. We empower creators and brands to get the best of each other. We push for authenticity and quality, and manage the details to ensure campaigns are successful.</p><br>
Diversity and Inclusion<p>
Seismic is an Equal Opportunity Employer. The creator community is a large and diverse group, and we want our team to reflect the diversity of the creators and audiences we support. We particularly encourage people from groups that are underrepresented in technology and media to apply.<br>
<br>
</p><p>We know that not all candidates will evaluate themselves with the same yardstick, so please consider applying even if you feel you don&rsquo;t meet all of the requirements.</p><p></p><b><br>
Benefits</b><br>
<ul><li>
Health, dental, and vision Insurance</li><li>
401k with company matching</li><li>
Flexible vacation and PTO</li><li>
A friendly and collegial culture where people can thrive</li></ul></div><p></p>

Campaign Manager - Influencer Marketing

Tafaseel Designs

<p>Job Title: Paid Ads Specialist (Performance Marketing Specialist)</p><p><b>Position Overview</b></p><p>We are seeking a data-driven and results-oriented <b>Paid Ads Specialist</b> to manage and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have strong analytical skills, hands-on experience with paid media channels, and a proven track record of driving conversions, leads, and ROI through strategic campaign execution.</p><p>This role requires performance-focused thinking, continuous optimization, and the ability to scale campaigns efficiently.</p><p><b>Key Responsibilities </b></p><p>Campaign Management:</p><p>&middot; Plan, launch, and manage paid advertising campaigns across:</p><p>o Meta (Facebook &amp; Instagram)</p><p>o Google Ads (Search, Display, YouTube)</p><p>o TikTok Ads</p><p>o LinkedIn Ads (if applicable)</p><p>&middot; Conduct keyword research and audience targeting.</p><p>&middot; Set up tracking pixels, conversion events, and remarketing campaigns.</p><p>Optimization &amp; Performance:</p><p>&middot; Monitor campaign performance daily.</p><p>&middot; Optimize bids, audiences, creatives, and landing pages to improve ROI.</p><p>&middot; Conduct A/B testing on creatives, headlines, and targeting strategies.</p><p>&middot; Reduce cost-per-lead (CPL) and cost-per-acquisition (CPA).</p><p>Analytics &amp; Reporting:</p><p>&middot; Analyze campaign metrics including CTR, CPC, ROAS, and conversion rates.</p><p>&middot; Prepare weekly and monthly performance reports.</p><p>&middot; Provide actionable insights and scaling strategies.</p><p>&middot; Collaborate with creative and content teams to improve ad performance.</p><p><b>Qualifications &amp; Requirements </b></p><p>Education:</p><p>&middot; Bachelor&rsquo;s degree in Marketing, Business, or related field (preferred).</p><p>Experience</p><p>&middot; 5 years of experience in paid media management.</p><p>&middot; Proven track record of managing significant ad budgets.</p><p>&middot; Experience in lead generation and/or e-commerce campaigns.</p><p>Technical Skills:</p><p>&middot; Strong knowledge of:</p><p>o Meta Ads Manager</p><p>o Google Ads &amp; Google Analytics (GA4)</p><p>o Google Tag Manager</p><p>o Conversion tracking setup</p><p>&middot; Basic understanding of landing page optimization.</p><p>&middot; Experience with CRM integration (advantage).</p><p>Core Competencies:</p><p>&middot; Strong analytical and data interpretation skills.</p><p>&middot; ROI-driven mindset.</p><p>&middot; Ability to manage multiple campaigns simultaneously.</p><p>&middot; Attention to detail.</p><p>&middot; Problem-solving and proactive thinking.</p><p>Job Type: Full-time</p>

Paid Ads Content Specialist

H2o Labs

<p><b>Job Title:</b> Digital Marketing Specialist<br/><b>Experience:</b> 2&ndash;3 Years<br/><b>Job Type:</b> Full-Time (Onsite)<br/><b>Location:</b> Lahore, Pakistan</p><p><b>Job Summary:</b><br/>We are seeking a detail-oriented and performance-driven <b>Digital Marketing Specialist</b> with hands-on experience managing large-scale digital campaigns and budgets. The ideal candidate should have strong expertise in audience creation, Meta Business Suite, e-commerce sales campaigns, and campaign optimization across multiple objectives.</p><p><b>Key Responsibilities:</b></p><ul><li>Plan, set up, manage, and monitor digital ad campaigns across web, mobile, and social platforms.</li><li>Ensure accurate ad trafficking and seamless delivery across all channels.</li><li>Analyze campaign performance (ROAS, CTR, CPM, etc.) and optimize strategies for maximum results.</li><li>Troubleshoot technical issues related to ad delivery and campaign performance.</li><li>Prepare detailed performance reports with actionable insights.</li><li>Collaborate with sales, marketing, creative, and technical teams to achieve campaign goals.</li><li>Ensure compliance with industry standards and data governance policies.</li></ul><p><b>Required Skills &amp; Qualifications:</b></p><ul><li>2&ndash;3 years of experience in digital advertising or ad operations.</li><li>Strong knowledge of <b>Meta Business Suite, ad servers</b>, and digital advertising technologies.</li><li>Experience managing e-commerce sales campaigns and product catalogs.</li><li>Strong analytical, reporting, and problem-solving skills.</li><li>Excellent attention to detail and time management abilities.</li><li>Effective communication and teamwork skills.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs70,000.00 - Rs150,000.00 per month</p><p>Work Location: In person</p>

Digital Marketing Specialist

Vision Tech

<p><b>Key Responsibilities:</b></p><ul><li><b>Campaign Strategy &amp; Execution:</b></li><li>Develop and execute effective PPC strategies across search and display networks (Google Ads, Bing Ads) and social media platforms (Facebook Ads, Instagram, LinkedIn, etc.).</li><li>Set up, manage, and optimize campaigns to meet business objectives such as lead generation, sales, and brand awareness.</li><li><b>Keyword Research &amp; Management:</b></li><li>Conduct thorough keyword research to identify high-performing keywords for campaigns.</li><li>Continuously analyze and optimize keyword lists based on performance data.</li><li><b>Ad Copywriting &amp; Creative Testing:</b></li><li>Write compelling ad copy and headlines that drive engagement and conversions.</li><li>Test different ad creatives and strategies to improve click-through rates (CTR) and conversion rates.</li><li><b>Bid &amp; Budget Management:</b></li><li>Manage PPC budgets across multiple campaigns, ensuring campaigns are cost-effective and meet performance targets.</li><li>Optimize bids and adjust budgets based on real-time performance data to maximize ROI.</li><li><b>Performance Analysis &amp; Reporting:</b></li><li>Use analytics tools (Google Analytics, Ads Manager, etc.) to track campaign performance, monitor metrics, and generate actionable insights.</li><li>Prepare and present regular reports on campaign performance, including KPIs like cost-per-click (CPC), click-through rate (CTR), conversion rate, and return on ad spend (ROAS).</li><li><b>A/B Testing &amp; Optimization:</b></li><li>Continuously test landing pages, ad copy, keywords, and bidding strategies to enhance campaign performance.</li><li>Implement data-driven adjustments to improve campaign efficiency.</li><li><b>Stay Updated with PPC Trends:</b></li><li>Keep up-to-date with the latest trends, best practices, and algorithm changes in PPC advertising, ensuring that strategies are aligned with industry standards.</li><li><b>Collaboration:</b></li><li>Work closely with the content and design teams to ensure landing pages and ad creatives align with PPC goals.</li><li>Collaborate with other marketing specialists to integrate PPC strategies with overall marketing campaigns.</li></ul><p><b>Requirements:</b></p><ul><li>Proven experience as a PPC Specialist, SEM Specialist, or similar role in digital marketing.</li><li>Strong experience with Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.</li><li>Experience in Google Analytics and other performance tracking tools.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs70,000.00 - Rs120,000.00 per month</p><p>Work Location: In person</p>

PPC Specialist

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