campaign marketing manager

Hippo Insurance

<div>Title: Lifecycle Marketing Manager

Location: Austin, TX

Reporting to: Sr. Manager, Lifecycle Marketing

About Hippo:

Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.

Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

If you're energized by building what's next, we'd love to meet you.

About This Role:

We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data &mdash; coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.

This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.

About You:

You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention &mdash; a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear &mdash; they're the whole point, and it shows in every piece you touch.

You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next. And when the work has to hold up in a regulated environment &mdash; legal reviews, compliance checks, the works &mdash; you're the person who can navigate that with confidence instead of friction. 


What You'll Do:

Cross-Functional Campaign Support
<ul>
<li>Coordinate the operational logistics around campaign launches &mdash; approvals, QA checklists, data validation &mdash; without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)</li>
</ul><ul><li>Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution</li>
</ul>
Reporting &amp; Stakeholder Requests
<ul>
<li>Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)</li>
</ul><ul><li>Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill</li>
</ul><ul><li>Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready</li>
</ul><ul><li>Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders</li>
</ul><ul><li>Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)</li>
</ul>
ESP &amp; Data Management
<ul>
<li>Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]</li>
</ul><ul><li>Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)</li>
</ul><ul><li>Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy</li>
</ul><ul><li>Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable</li>
</ul>
Legal &amp; Compliance Coordination
<ul>
<li>Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs</li>
</ul><ul><li>Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met</li>
</ul><ul><li>Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign</li>
</ul><ul><li>Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers</li>
</ul>
Must Haves:
<ul>
<li>3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role</li>
</ul><ul><li>Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)</li>
</ul><ul><li>Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice</li>
</ul><ul><li>Strong data literacy &mdash; comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards</li>
</ul><ul><li>Excellent organizational instincts, eagerly applied to marketing operations and governance</li>
</ul><ul><li>Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details</li>
</ul>
Benefits and Perks

Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we're fortunate to provide all of our Hippos with:
<ul>
<li>Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental &amp; vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short &amp; long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).</li>
</ul><ul><li>Equity - This position is eligible for equity compensation.</li>
</ul><ul><li>Training and Career Growth - Training and internal career growth opportunities.</li>
</ul><ul><li>Flexible Time Off - You know when and how you should recharge.</li>
</ul><ul><li>Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.</li>
<li>Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.</li>
</ul>
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo's applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo's People Team to make the need for an accommodation known.<div> 
Hippo CCPA</div></div>

Lifecycle Marketing Manager

Sbt Global

<div>Company Description 
Full Time, On-Site
Salary: $80,000 ~ 90,000 DOE
We are seeking a creative and results-driven Toy Marketing Manager to lead the marketing strategy and execution for our toy product portfolio. This role is responsible for developing product marketing strategies, strengthening brand positioning, managing new product launches, and driving sales through integrated marketing initiatives.
The ideal candidate has experience in marketing, product marketing, or the toy industry, with a strong understanding of consumer trends, product lifecycle management, and cross-functional collaboration. 
Job Description 
Product Marketing &amp; Brand Strategy<ul><li>
Develop and execute marketing strategies to grow character brands across digital, ecommerce, and retail channels.</li><li>
Define product positioning, brand messaging, personality, voice, and storytelling strategies for original character IPs.</li><li>
Manage the marketing lifecycle for existing products and new product launches from concept through commercialization.</li><li>
Develop strategies to increase brand awareness, customer engagement, and sales growth.</li></ul>
Market Research &amp; Analysis<ul><li>
Conduct market research to identify consumer trends, customer preferences, and growth opportunities.</li><li>
Monitor competitor products, pricing, marketing strategies, and industry trends to provide actionable insights.</li><li>
Stay current with social media trends, pop culture, emerging platforms, and consumer behaviors to keep brands relevant and engaging.</li><li>
Analyze product and campaign performance to recommend improvements based on market feedback.</li></ul>
Product Launch &amp; Campaign Management<ul><li>
Plan and execute creative marketing campaigns and product launches, including promotional materials, launch plans, and campaign timelines.</li><li>
Develop engaging content strategies to maximize product visibility, audience growth, and customer engagement.</li><li>
Support new product launches through coordinated marketing initiatives across social media, ecommerce, and retail channels.</li><li>
Ensure timely execution of launch schedules and promotional activities.</li></ul>
Social Media &amp; Digital Marketing<ul><li>
Lead and manage social media presence across platforms including Instagram, TikTok, YouTube, Facebook, and emerging channels.</li><li>
Create, plan, and publish engaging content that strengthens brand awareness and drives customer interaction.</li><li>
Build and manage online communities by engaging with fans, creators, and customers.</li><li>
Collaborate with influencers, content creators, licensing partners, and brand collaborators to expand brand reach.</li><li>
Support email marketing campaigns and customer engagement initiatives.</li><li>
Track campaign performance using social media analytics, Google Analytics, Shopify, and other marketing tools to optimize marketing effectiveness and ROI.</li></ul>
Ecommerce &amp; Retail Marketing Collaboration<ul><li>
Partner with ecommerce, sales, and retail teams to develop integrated promotional strategies.</li><li>
Support online product marketing initiatives across ecommerce platforms.</li><li>
Collaborate on retail marketing initiatives to improve product visibility and sell-through.</li><li>
Monitor digital performance metrics and recommend optimization strategies.</li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with Design, Production, Product Development, Sales, Ecommerce, and Licensing teams to execute marketing initiatives.</li><li>
Coordinate with internal stakeholders and external partners to align marketing activities with business objectives.</li><li>
Support promotional materials, product presentations, and sales enablement activities.</li><li>
Bring creative ideas and innovative approaches to make character brands more recognizable, engaging, and shareable.</li></ul> 

Qualifications 
Required<ul><li>
3+ years of experience in marketing, brand marketing, or social media marketing.</li><li>
Passion for characters, toys, lifestyle brands, pop culture, or entertainment.</li><li>
A creative thinker who loves turning ideas into engaging content.</li><li>
Strong understanding of current social media trends and viral content.</li><li>
Excellent communication, organization, and project management skills.</li><li>
Comfortable working in a fast-paced, growing company where you'll wear multiple hats.</li><li>
Self-motivated, proactive, and able to manage projects independently.</li><li>
A collaborative team player with a positive attitude.</li><li>
Passion for storytelling, community building, and brand growth.</li></ul>
Preferred<ul><li>
Experience in the Toy Industry or consumer products.</li><li>
Experience working with Social Media and eCommerce marketing initiatives.<ul><li>
Video editing (Reels, TikTok, YouTube Shorts)</li><li>
Experience with Shopify or e-commerce marketing is a plus</li></ul></li><li>
Korean/English bilingual is a plus.</li><li>
Experience with retail or consumer marketing is highly preferred.</li><li>
Photography and basic photo editing</li><li>
Adobe Photoshop, Illustrator, Canva, or similar creative tools</li><li>
CapCut, Premiere Pro, or other video editing software</li><li>
Illustration or drawing skills</li><li>
Experience managing influencer or creator collaborations</li><li>
A strong eye for cute, colorful, and fun visual design</li></ul> 

Additional Information 
All your information will be kept confidential according to EEO guidelines.</div>

Toy Marketing Manager

Copado

<div>About Copado 
 
Copado is the #1 DevOps Platform for Salesforce and the Cloud. We deliver an AI-enabled devops platform to enhance human&rsquo;s ability to orchestrate business application development in the agentic age to drive digital transformation for 1,500+ of the most innovative brands on the planet &mdash; from Coca-Cola to T-Mobile to Volkswagen. Our agentic platform unites non-technical admins and pro-code developers on the same system and empowers enterprises to scale end-to-end software delivery across multi-cloud environments. We operate in a dynamic and competitive industry and our consistent growth reflects our continued commitment to innovation and customer success. 
Role Overview
Copado is redefining how enterprises deliver software in the age of AI. As we scale Agentia and move toward a consumption-based model, customer adoption, advocacy, and proof are critical to our growth.
The Customer Marketing Manager will play a key role in building and scaling Copado&rsquo;s Customer Growth Engine&mdash;driving adoption, expansion, and customer advocacy across the lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring our customers not only succeed, but become our strongest proof in the market.
Key Responsibilities
Customer Growth &amp; Lifecycle Marketing<ul><li>
Design and execute lifecycle marketing programs across Onboarding, Adoption, and Expansion.</li><li>
Partner with Customer Success to drive product usage and engagement.</li><li>
Support consumption growth across the delivery lifecycle.</li></ul>
Customer Campaigns (Including 90/6 Program)<ul><li>
Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement.</li><li>
Goal: Drive customers to the latest versions, increase usage, and unlock value.</li></ul>
Customer Storytelling &amp; Content<ul><li>
Partner with Product, Product Marketing, Corporate Marketing, and Events to help coordinate, identify, and develop compelling customer-centric narratives aligned to:</li><li><div><ul><li>
The Agentia platform</li><li>
Key use cases</li><li>
Industry solutions</li></ul></div></li></ul>
Cross-Functional Collaboration<ul><li>
Work closely with key partners across Customer Success (primary partner), Product Marketing, Product, Advocacy, Demand Generation, and Sales.</li><li>
Ensure tight alignment between customer outcomes, marketing messaging, and revenue goals.</li></ul>
Customer Insights &amp; Feedback Loop<ul><li>
Capture customer insights and feedback to share learnings across Product, Marketing, and Sales.</li><li>
Help shape messaging, product roadmaps, and GTM strategy.</li></ul>
Qualifications<ul><li>
Experience: 5&ndash;8+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.</li><li>
Core Skills: Background in customer advocacy and storytelling, with strong cross-functional collaboration.</li><li>
Execution: Demonstrated ability to translate customer outcomes into compelling stories, manage multiple stakeholders, and execute programs end-to-end.</li></ul>
Success Metrics<ul><li>
Customer adoption and engagement metrics</li><li>
Expansion and upsell influence</li><li>
Number of customer stories and references</li><li>
Number of customer story opportunities identified and delivered to Advocacy Marketing</li><li>
Contribution to pipeline (via advocacy)</li><li>
90/6 campaign performance (upgrade rates)</li></ul>
What Great Looks Like<ul><li>
Strong partnership with Advocacy Marketing to surface customer success stories and champions.</li><li>
A consistent flow of high-quality customer proof opportunities.</li><li>
Increased product adoption and usage.</li><li>
A clear linkage between customer marketing and revenue impact.</li></ul>
Strategic Impact
This role directly supports:<ul><li>
Customer expansion and retention</li><li>
Agentia adoption and usage growth</li><li>
Sales pipeline through customer proof</li><li>
Category credibility in the market</li></ul>
Benefits 
 
Copado offers a comprehensive benefits package, which includes:<ul><li>
Competitive salary and performance-based bonuses.</li><li>
Comprehensive health, dental, and vision insurance.</li><li>
401(k) Plan</li><li>
Paid Time Off</li><li>
Wellness Perks</li></ul>
Copado is Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Copado does not accept unsolicited headhunter and agency resumes. Copado will not pay any third-party agency or company that does not have a signed agreement with Copado.
#LI-Onsite 
The pay range for this role is: 
100,000 - 120,000 USD per year(Chicago)</div>

Customer Marketing Manager

Backroads

<div>About the role:
We are seeking a strategic, guest-centric Lifecycle Marketing Manager to lead the development and execution of Backroads' lifecycle marketing strategy across the entire guest journey, from initial inquiry through repeat travel and brand advocacy. This role will ensure guests receive relevant, timely, and engaging communications that strengthen relationships, deepen loyalty, and drive long-term business growth.
The Lifecycle Marketing Manager combines customer insight, marketing expertise, creative thinking, and team leadership to create seamless, data-informed experiences across channels. As the owner of lifecycle strategy, this individual will partner cross-functionally to align messaging, audience strategy, and campaign execution around the needs of our guests.
This role works closely with the Principal Marketing Analyst, who leads customer analytics, forecasting, attribution, testing frameworks, and performance insights. Together, these leaders bring customer strategy and analytical rigor to optimize the guest experience and drive measurable business results.
What you'll be doing:<ul><li>
Own Backroads' lifecycle marketing strategy and guest journey, driving engagement from first inquiry through repeat travel and advocacy.</li><li>
Develop and execute the lifecycle marketing roadmap, including lead nurture, retention, re-engagement, loyalty, and personalization initiatives.</li><li>
Manage and lead a small team responsible for email marketing, marketing automation, guest nurture programs, loyalty marketing, and direct mail.</li><li>
Partner with Creative, Content, and Brand teams to deliver compelling, guest-centric communications that strengthen engagement and loyalty. (this role does not craft copy)</li><li>
Shape lifecycle communications by leading messaging strategy, audience targeting, journey design, campaign development, and content prioritization across guest touchpoints.</li><li>
Collaborate with the Principal Marketing Analyst to translate customer insights, testing results, and performance data into lifecycle strategies that drive engagement, retention, and growth.</li><li>
Ensure a seamless, personalized guest experience by overseeing CRM operations, marketing automation, segmentation, and cross-channel journey execution.</li><li>
Drive continuous improvement across lifecycle marketing programs through performance optimization, data stewardship, and effective management of external partners and vendors.</li></ul>
What you'll need to be successful:<ul><li>
Must have 5+ years of experience (inclusive of 2-3+ years of people management experience) within lifecycle marketing, CRM, and retention/loyalty marketing preferably within a direct-to-consumer (DTC) business environment</li><li>
Leadership Depth: Experience coaching and developing team members, setting clear priorities and improving performance within a marketing operations or CRM team.</li><li>
Platform Expertise: Expert-level proficiency with CRM/Automation platforms (Salesforce Marketing Cloud strongly preferred).</li><li>
Analytical Mindset: Proven ability to leverage dashboards, interpret performance trends, and use data to influence roadmap priorities and drive results.</li><li>
Executive Communication: Ability to translate lifecycle performance, test results and customer insights into concise, actionable recommendations for senior leadership.</li><li>
Team &amp; Partner Management: Experience managing marketing specialists and serving as the primary point of contact for internal and external development partners to support campaign execution, technical implementation, and ongoing platform improvements.</li><li>
Collaboration: A track record of driving cross-functional success in a matrixed organization.</li></ul>
Work environment:
<ul><li>On-Site, Berkeley, CA</li><li>
4 days in-office, 1 day work from home (Wednesdays)</li></ul>
About the Department:
The Backroads Marketing team is powered by strong collaborators, visionaries and creative minds who bring decades of knowledge and experience to showcase the fun-filled seamless adventures our guests love. You&rsquo;ll be bringing your imagination, strong work ethic and critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences. The department is comprised of several teams, which include the below:<ul><li>
Direct Mail &amp; CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.
</li><li>PR &amp; Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships and influencer collaborations to expand Backroads&rsquo; reach.
</li><li>Website Management: Oversees the website&rsquo;s content, functionality and user experience to ensure seamless navigation, accurate information and optimized conversion.
</li><li>Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.
</li></ul>By joining the Marketing team at Backroads, you&rsquo;ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience.<h1 class="jobSectionHeader"> 
About Backroads: 
</h1> 
Founded in 1979, Backroads is the world&rsquo;s leading guest-focused travel company, offering luxury Biking, Hiking &amp; Walking, and Multi-Adventure Trips for active people of all ages and experience levels. But we&rsquo;re more than a travel company &mdash;we&rsquo;re pioneers in crafting extraordinary experiences that bring people closer to the world and each other. We blend innovation, precision, and an unrelenting drive for excellence, drawing strength from our roots as a long-standing, family-run, global company. We are dynamic, resilient and invest deeply in our people and our guests. We set the benchmark in active travel and raise it every year. 
<h1 class="jobSectionHeader">Why Backroads: 
</h1> 
Backroads is built on sustainable growth, a transparent culture and a high-caliber team. We empower employees to deliver exceptional experiences and share our story with pride. You&rsquo;ll work alongside dedicated, competent and active colleagues in an environment that values collaboration, balance and continual improvement. We move fast, act with integrity and strive for high-quality results.<h2 class="jobSectionHeader"> 
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</h2><h1 class="jobSectionHeader">
Salary Ranges:</h1>
$140,000.00 - $180,000.00 
At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role. 
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees. 
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.</div>
 <div><div><h3 class="jobSectionHeader">FROM OUR FOUNDER</h3><div></div><div><div><div><div>
I can't imagine a better way to travel the world than under your own power and in the company of like-minded adventurers. Sure, Backroads provides superb accommodations and meals, amazing Trip Leaders and unforgettable local encounters. But whether you&rsquo;re sticking with the group or breaking off on your own, all of our planning and support are ultimately aimed at one simple thing: giving you the flexibility you need to discover the world on your own terms.
Tom Hale, Founder &amp; President</div></div></div></div></div></div>

Warner Bros. Discovery

<div>Welcome to Warner Bros. Discovery&hellip; the stuff dreams are made of.
Who We Are&hellip;
When we say, &ldquo;the stuff dreams are made of,&rdquo; we&rsquo;re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD&rsquo;s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what&rsquo;s next&hellip;
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.<div><div>
Your New Role...<div>
CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Campaign Planning &amp; Operations to lead the planning and execution of holistic marketing campaigns. Reporting directly to the Head of Marketing, this executive will serve as the critical cross-functional bridge and own the end-to-end marketing campaign operating model that connects all marketing verticals.</div><div>
Crucially, this role will serve as the central point for cross-functional planning and execution for complex marketing campaigns and operational modernization, driving internal efficiency and alignment. This includes standardizing workflows, upgrading campaign documentation and knowledge sharing, and actively championing the integration of cutting-edge automation and AI efficiency tools across the marketing organization.</div><div>
As a member of the marketing leadership team, this role is accountable for driving marketing effectiveness in partnership with brand and growth team leads, ensuring campaigns deliver measurable business outcomes with executional excellence and rigor.</div></div><div>
Your Role Accountabilities...</div><div><div><div>
Campaign Orchestration &amp; Integration</div><div><ul><li>
Campaign Prioritization: Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives that are directly tied to measurable business objectives. Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization and manage and communicate rolling updates.</li></ul></div><div><ul><li>
Integration Across Functions: Act as the primary touchpoint to unify marketing verticals to ensure on-strategy and on-time campaign execution. Ensure full coordination across teams, maintaining alignment from planning through optimization.</li></ul></div><div><ul><li>
Holistic Campaign Planning: Oversee campaign planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem. Define and enforce standardized campaign timelines and key milestones across all initiatives to deliver coordinated, on-time execution.</li></ul></div><div><ul><li>
Cross-Functional Governance: Establish and lead structured governance forums (e.g. campaign readiness reviews, weekly orchestration meetings, etc.) to drive alignment and mitigate risk.</li></ul></div><div><ul><li>
Approvals &amp; Decisioning: Ensure clear, streamlined approval processes across all campaign stages, enabling timely decision-making and minimizing bottlenecks across stakeholders.</li></ul></div><div><ul><li>
Delivery Excellence: Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards prior to launch.</li></ul></div><div><ul><li>
Post-Mortems: Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.</li></ul></div><div>
Team Leadership</div><div><ul><li>
Team Management: Build and scale the Campaign Planning and Operations function over time, including clearly defining existing and new functions, day-to-day team management, active mentoring, and career growth opportunities.</li></ul></div><div><ul><li>
Resource Planning: Continually assess team bandwidth and capacity with respect to integrated campaign planning and execution, working with Head of Marketing and Marketing Leads to assess known gaps and support shifting business priorities.</li></ul></div><div>
Operational Excellence, Standards &amp; AI Innovation</div><div><ul><li>
Ways of Working: Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem. Break down departmental silos to ensure teams move in lockstep to accomplish shared goals and exceed business KPIs.</li></ul></div><div><ul><li>
Performance Benchmarks: Define and enforce operational KPIs and performance benchmarks to ensure consistency and accountability.</li></ul></div></div><div><div><ul><li>
Strategic Documentation: Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems to ensure consistency, clarity, and executive-ready quality across all team outputs.</li></ul></div><div><ul><li>
AI-Driven Planning &amp; Efficiency Tools: Lead the exploration, onboarding, and adoption of modern AI-driven operational tools for marketing team productivity. Empower the team to automate repetitive workflows, optimize resource management, and scale campaign execution through emerging technology.</li></ul></div><div><ul><li>
Single Source of Truth: Establish a centralized campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth. Set up unified marketing repository and optimize creative and media workflows to enable consistent planning, execution, and reporting.</li></ul></div></div></div></div><div><div>
Qualifications &amp; Experience...<ul><li>
12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.</li></ul><div><ul><li>
Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.</li></ul></div><div><ul><li>
Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.</li></ul></div><div><ul><li>
Ability to prioritize team workload based on known or potential contribution to business objectives.</li></ul></div><div><ul><li>
Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools.</li></ul></div><div><ul><li>
Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.</li></ul></div><div>
Skills &amp; Competencies</div><div><ul><li>
Operational Modernizer: Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.</li></ul></div><div><ul><li>
AI &amp; Tech-Forward Mindset: Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.</li></ul></div><div><ul><li>
Diplomacy &amp; Influence: High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling strategic and creative output.</li></ul></div><div><ul><li>
Enterprise Operator: Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.</li></ul></div><div><ul><li>
Commercial Acumen: Strong understanding of marketing investment, budget management, and ROI measurement to inform prioritization and decision-making.</li></ul></div></div></div>
How We Get Things Done&hellip;
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you&rsquo;re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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VP, Campaign Planning & Operations, CNN Marketing

StudyWise/ The Migration

Role Summary: We need an agile and super-motivated Performance Marketer who can work independently to lead our paid acquisition efforts. Reporting to the Marketing Manager, you'll be the architect of our digital campaigns, responsible for strategy, execution, and optimization across all paid channels. You should be a fast learner with a passion for driving measurable results and a track record of high performance.Key Responsibilities:<ul><li>Independently develop and execute paid marketing campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.</li><li>Manage and optimize campaign budgets to ensure maximum return on ad spend (ROAS).</li><li>Conduct A/B testing and other experiments to improve conversion rates continuously and campaign effectiveness.</li><li>Analyze campaign data and provide detailed performance reports to the Marketing Manager.</li><li>Stay up-to-date with industry trends and algorithm changes to ensure our strategy remains cutting-edge.</li></ul>RequirementsRequired Software &amp; Skills:<ul><li>Ad Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.</li><li>Analytics: Google Analytics (GA4), Google Tag Manager (GTM).</li><li>Skills: Campaign management, A/B testing, audience segmentation, budget management, and strong analytical abilities.</li></ul>Eligibility:<ul><li>Bachelor's or Master's degree from a institution in Marketing or a related field.</li><li>0-3 years of experience managing paid digital marketing campaigns.</li><li>Proven ability to work autonomously and manage projects from start to finish.</li><li>Highly analytical, with a demonstrated track record of achieving and exceeding performance goals.</li></ul>Pay: Rs100,000.00 - Rs110,000.00 per monthWork Location: In person

Performance Marketing Specialist

MarketCube.io

Reports to: Chief Operating Officer (COO)About the RoleMarket Cube is looking for an experienced Marketing Manager &ndash; Performance Marketing to lead the marketing strategy and execution across our growing portfolio of products. This is a hands-on role for someone who enjoys managing paid campaigns, analysing performance data, and driving measurable business growth.You will take ownership of our digital marketing efforts, optimise customer acquisition, and help shape our marketing strategy across multiple brands.Key Responsibilities<ul><li>Plan, launch, manage and optimise paid advertising campaigns across Meta, Google Ads and LinkedIn.</li><li>Continuously test creatives, audiences and campaign strategies to improve performance and scale successful campaigns.</li><li>Own and report on key performance metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS) and Cost per Lead (CPL).</li><li>Manage and allocate marketing budgets across multiple products based on performance and business priorities.</li><li>Drive demand generation through content marketing, SEO, email marketing and lead nurturing campaigns.</li><li>Work closely with designers and copywriters to develop high-performing ad creatives, landing pages and marketing content.</li><li>Implement and maintain accurate tracking, attribution, conversion events, UTMs and analytics.</li><li>Adapt marketing priorities across different products as business needs evolve.</li><li>Produce regular performance reports with actionable recommendations.</li></ul>Essential Requirements<ul><li>Minimum 4 years' experience in digital marketing, including at least 3 years of hands-on paid advertising management.</li><li>Proven experience managing advertising accounts and budgets directly (not solely through agencies).</li><li>Strong working knowledge of Meta Ads Manager and Google Ads.</li><li>Experience with Google Analytics 4 (GA4), conversion tracking, pixels and event implementation.</li><li>Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.</li><li>Experience planning, executing and analysing A/B tests to improve campaign performance.</li><li>Confident creating reports and presenting marketing insights and recommendations.</li><li>Excellent written and spoken English.</li><li>Experience marketing multiple products or brands simultaneously.</li></ul>Desirable Skills<ul><li>B2B SaaS or software marketing experience.</li><li>LinkedIn Ads campaign management.</li><li>SEO and content marketing.</li><li>Experience using HubSpot or similar CRM platforms.</li><li>E-commerce or marketplace marketing experience.</li><li>Basic design skills using Canva or Figma.</li></ul>What We Offer<ul><li>Opportunity to make a significant impact in a fast-growing business.</li><li>Ownership of marketing strategy across multiple products.</li><li>Collaborative and supportive team environment.</li><li>Career growth and development opportunities.</li></ul>How to ApplyPlease submit:<ul><li>Your CV.</li><li>One example of a marketing campaign you personally managed, including:</li><li>The campaign objective.</li><li>The budget you managed.</li><li>The marketing channels used.</li><li>The results achieved.</li></ul>Please send your application to Ali.haider@marketcube.io.Applications submitted without a campaign example will not be considered.Job Type: Full-timeExperience:<ul><li>META, TikTok, Pinterest: 4 years (Required)</li></ul>Work Location: Hybrid remote in Karachi

Marketing Manager – Performance Marketing

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VP, Campaign Planning & Operations, CNN Marketing

Performance Marketing Specialist

Marketing Manager – Performance Marketing