campaign marketing manager

Equilend

<div>About the role
 
We are looking for a GTM Engineer, Marketing Automation &amp; Demand Generation to join us in Bengaluru. This role sits within EquiLend's marketing function and will help build, maintain and improve the systems, workflows and digital infrastructure that support campaign performance, paid advertising conversion and pipeline generation across our global markets.

This is a hands-on role for someone who combines strong marketing automation experience with practical web, SEO, analytics and integration skills. You will work across HubSpot, Outreach, Salesforce, paid digital channels, web operations, reporting and AI-enabled workflows, helping marketing and business development teams run campaigns more efficiently, improve conversion and engage clients more effectively.

What you'll do
<ul>
<li>Own and improve marketing automation workflows across campaign journeys, nurture programmes, lead lifecycle processes, lead scoring and CRM integrations.</li>
<li>Build and maintain workflows across HubSpot, Outreach and Salesforce to support campaign execution, outreach, follow-up and business development activity.</li>
<li>Operate and optimise paid digital activity across Google Ads and LinkedIn Campaign Manager, with a focus on campaign performance, audience targeting and paid advertising conversion.</li>
<li>Improve the effectiveness of landing pages, forms, tracking, routing and follow-up processes so that paid and organic campaign activity converts more consistently.</li>
<li>Support web and SEO activity across EquiLend's digital properties, including on-page optimisation, technical SEO checks, keyword research, content updates and performance monitoring.</li>
<li>Help maintain and update EquiLend's WordPress website, including page updates, basic troubleshooting, tracking implementation and support for ongoing website improvements.</li>
<li>Build and maintain reporting that gives clear visibility into campaign performance, paid channel metrics, website engagement, lead quality, conversion and pipeline contribution.</li>
<li>Improve integrations between marketing automation, CRM, sales engagement, analytics, advertising and website platforms, using native integrations, APIs or workflow automation tools where appropriate.</li>
<li>Maintain data quality, segmentation integrity and campaign tracking standards across marketing databases and connected systems.</li>
<li>Apply AI-enabled tools and current marketing technology practices to improve workflows, reporting, segmentation, campaign execution and team efficiency.</li>
<li>Partner with marketing, business development and commercial stakeholders to understand requirements, diagnose issues and deliver practical improvements to EquiLend's go-to-market infrastructure.</li>
</ul>
What we're looking for
<ul>
<li>8+ years' experience in marketing automation, marketing operations, demand generation, GTM engineering or a comparable technical B2B marketing role, ideally within fintech, financial services technology, enterprise software or another complex B2B environment.</li>
<li>Hands-on experience building and improving marketing automation workflows, lead lifecycle processes, nurture journeys, lead scoring and CRM-connected campaign operations.</li>
<li>Practical experience working with HubSpot, Outreach and Salesforce in a marketing, revenue operations or business development environment.</li>
<li>Hands-on experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager, with a focus on optimisation, conversion and measurable campaign performance.</li>
<li>Working knowledge of web and SEO fundamentals, including landing page performance, on-page optimisation, technical SEO checks, keyword research and organic search monitoring.</li>
<li>Experience supporting or administering WordPress websites, including content updates, basic troubleshooting, tracking implementation and coordination with internal or external web partners.</li>
<li>Good understanding of marketing analytics, campaign tracking and attribution, with experience building dashboards or performance reports using analytics and business intelligence tools.</li>
<li>Experience connecting marketing, CRM, sales engagement, advertising, analytics and web platforms through native integrations, APIs or workflow automation tools.</li>
<li>Strong working knowledge of data quality, segmentation, campaign tracking and the importance of reliable data across marketing and commercial workflows.</li>
<li>Fluency with current AI-enabled marketing and workflow tools, with the judgement to identify practical use cases that improve quality, speed, reporting or conversion.</li>
<li>Strong analytical judgement and problem-solving skills, with the ability to diagnose workflow, data, tracking or platform issues and recommend scalable improvements.</li>
<li>Clear communication skills, including the ability to explain technical topics to non-technical marketing, business development and commercial stakeholders.</li></ul> 
 
Why EquiLend?
<ul>
<li>Be recognised for your contribution through a discretionary annual cash bonus, linked to individual and company performance.</li>
<li>Work flexibly with up to 100 remote working days per calendar year.</li>
<li>Take time to recharge with generous annual leave, plus public holidays.</li>
<li>Access comprehensive health insurance for you and your dependents from your first day.</li>
<li>Receive personal accident insurance from the start of your employment.</li>
<li>Connect with colleagues at an annual company-sponsored team retreat, hosted at a new location each year.</li>
<li>If relocating from more than 40 miles away, receive hotel accommodation and travel ticket reimbursement.</li>
</ul><div>
About EquiLend 
EquiLend is a global financial technology firm at the center of the securities finance industry. Since 2001, we have built the infrastructure that financial institutions rely on to trade, manage, and report. This includes products such as our NGT trading platform, Post Trade Suite, DataLend market intelligence, RegTech solutions, and EquiLend Clearing Services. 
 
We operate across North America, EMEA, and Asia-Pacific, working with banks, broker dealers, asset managers, and custodians to bring greater efficiency, transparency, and automation to the securities finance lifecycle. Our teams combine deep market expertise with a focus on building technology that works at scale, under real-world conditions, for some of the world's most demanding financial institutions. 
 
EquiLend is Great Place to Work Certified&trade; in the U.S., UK, Ireland, and India, and has been recognized as Global Data Provider of the Year and Regulatory Solution of the Year at the Securities Finance Times Industry Excellence Awards 2025. 
 
Diversity &amp; Inclusion 
We know that the best solutions come from teams that bring different perspectives, backgrounds, and ways of thinking to the table. At EquiLend, we are committed to building a workplace where everyone feels they belong and aim to reflect this in how we hire, develop, and support our people. 
 
We are actively working to ensure our teams are as diverse as the global markets and clients we serve. That means creating an environment where different viewpoints are sought out and where people can do their best work regardless of background. 
 
If you require any reasonable adjustments or accommodations at any stage of the recruitment process, please let us know and we will work with you to make it happen. 
 
#LI-Hybrid</div></div>

GTM Engineer, Marketing Automation & Demand Generation

nSCALE

<div><div><div><div><div><div><div><div><div><div><h2 class="jobSectionHeader">About the Job</h2>

At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you'll build trust through openness and transparency, where everyone is inspired to do their best work.

Come join the team and join us in building the technology that powers the future!
<h2 class="jobSectionHeader">
About the Role</h2>

This is a hands-on role for an adaptable growth generalist who wants to build demand programs in a fast-moving AI infrastructure company.

As Demand Generation &amp; Lifecycle Marketing Manager, you will help build and execute digital campaigns, nurture programs, ABM plays, and event-led demand initiatives that turn engagement from Nscale's enterprise and developer audiences into qualified pipeline.

Reporting to the Senior Growth Marketing Lead, you'll work closely with Product Marketing, Sales, Content &amp; Brand, Developer Marketing, Marketing Operations, Partnerships, Global Events, and technical subject matter experts to bring campaigns to market with speed, clarity, and commercial impact.

The right person is commercially minded, resourceful, and comfortable operating in ambiguity. You can move quickly from idea to execution, build structure where it does not yet exist, and turn early campaign learnings into repeatable playbooks.

This role is well suited to someone with B2B enterprise experience, strong lifecycle instincts, and the ability to manage multiple workstreams while learning quickly in a highly technical environment.
<h2 class="jobSectionHeader">
Responsibilities</h2>
<ul><li>Support the development and execution of demand generation programs across new business motions, with a focus on enterprise and developer audiences.</li>
<li>Plan, launch, and optimise integrated campaigns across email, paid media, content syndication, webinars, events, outbound sequences, retargeting, and other relevant channels.</li>
<li>Build and optimise nurture journeys based on persona, funnel stage, product interest, engagement level, use case, intent, and account fit.</li>
<li>Support ABM programs aligned to Nscale's account strategy, including campaign hypotheses, persona targeting, account segmentation, sales plays, and follow-up motions.</li>
<li>Help define the campaign logic, engagement signals, and follow-up rules that move accounts through qualification, opportunity creation, and pipeline progression.</li>
<li>Develop and brief key campaign assets, including emails, landing pages, ads, webinar copy, nurture content, sales sequences, and follow-up materials.</li>
<li>Partner with Product Marketing, Content &amp; Brand, and Developer Marketing to adapt messaging and technical narratives into campaign-ready assets.</li>
<li>Partner with the Global Events team to build demand generation motions around conferences, webinars, executive roundtables, technical workshops, partner events, and field programs, including pre- and post-event campaigns, meeting-booking support, nurture, sales follow-up, and reporting.</li>
<li>Support external agencies and vendors across content syndication, sponsored content, webinar promotion, campaign execution, and lead generation programs, with a focus on lead quality and conversion.</li>
<li>Collaborate with the commercial team and Marketing Operations to ensure campaign engagement, intent signals, routing, scoring, handoff, and follow-up processes improve conversion.</li>
<li>Use AI, martech tools, campaign data, sales feedback, and market signals to personalise campaigns, analyse performance, identify optimisation opportunities, and turn successful motions into repeatable playbooks.</li>
<li>Build and maintain clear campaign plans, timelines, documentation, and stakeholder updates to keep execution on track.</li>
</ul><h2 class="jobSectionHeader">Qualifications</h2>
<ul><li>3&ndash;6 years of experience in demand generation, lifecycle marketing, campaign marketing, growth marketing, ABM, or a related B2B marketing role.</li>
<li>Experience building, supporting, or optimising nurture programs, email campaigns, webinars, events, content syndication, or integrated marketing campaigns.</li>
<li>Experience working in B2B technology, ideally in cloud, infrastructure, SaaS, AI, developer tools, or other technical product categories.</li>
<li>Understanding of enterprise marketing motions, including multi-touch buying journeys, sales-led pipeline generation, and account-based engagement.</li>
<li>Some experience marketing to technical audiences such as developers, engineers, IT, cloud, infrastructure, data, AI, or ML teams.</li>
<li>Working knowledge of ABM principles, including account segmentation, persona targeting, sales alignment, engagement signals, and account progression.</li>
<li>Comfortable working with marketing automation, CRM, and campaign tools such as HubSpot, 6sense, Demandbase, or similar.</li>
<li>Strong project management skills, with the ability to coordinate multiple campaigns, stakeholders, agencies, and deadlines.</li>
<li>Strong writing and communication skills, with the ability to produce or brief clear campaign assets for different audiences.</li>
<li>Analytical mindset with the ability to interpret campaign performance and identify practical optimisation opportunities.</li>
<li>Strong commercial awareness and understanding that the goal is not just campaign activity, but qualified pipeline, account progression, and revenue impact.</li>
<li>Comfortable working cross-functionally with technical and non-technical teams.</li>
<li>Highly organised, detail-oriented, and comfortable operating in a fast-paced environment.</li>
<li>Comfortable with ambiguity and able to help build structure where it does not yet exist.</li>
<li>Willingness to learn quickly in a technical AI infrastructure category.</li></ul> 


What We Can Offer You 
 
At Nscale, you'll find a collaborative, supportive, and innovative environment where your contributions spark real impact. We're building something extraordinary, and we want you at the core. 
Highly competitive package (base + equity + bonus) with reviews every 12 months.<ul>
<li>Join the fastest-growing tech startup, your chance to push boundaries, collaborate with brilliant minds, and make your mark on cutting-edge AI. ✨</li>
<li>Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.</li>
Human-First Flexibility: We treat you as humans first.<li> Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life's moments.</li> 
</ul>
Equal Opportunities Statement 
 
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds. 
 
If there's anything we can do to accommodate your specific situation, please let us know. 
 
The responsibilities outlined in this job description are not exhaustive and are intended to provide a general overview of the position. The employee may be required to perform additional duties, tasks, and responsibilities as assigned by management, consistent with the skills and qualifications required for the role. 
 
For information on how Nscale handles candidate personal data, please see our Employee &amp; Candidate Privacy Notice: Here.</div></div></div></div> 
<div>
</div></div></div></div></div></div><div></div><div>For information on how Nscale handles candidate personal data, please see our Employee &amp; Candidate Privacy Notice: Here.</div></div>

Demand Generation & Lifecycle Marketing Manager

Origin

<div><h1 class="jobSectionHeader">Be part of the movement that&rsquo;s redefining women&rsquo;s healthcare</h1>
At Origin, working with us isn&rsquo;t just a job&mdash;it&rsquo;s a chance to transform the way care is delivered to women. Every day, we&rsquo;re building a company that&rsquo;s elevating the standard of care for thousands now, with our sights set on reaching millions in the future.
This past year, we partnered tirelessly with insurance companies to break down barriers to care. As a result, we&rsquo;re now in-network for over 50 million people nationwide, making pelvic floor and whole-body physical therapy more accessible and affordable than ever before. It&rsquo;s a milestone we&rsquo;re incredibly proud of, and it&rsquo;s just the beginning.
If you share our passion for creating accessible, life-changing care, we&rsquo;d love to have you on our team. Together, we can continue making a difference for those who need it most.
Here&rsquo;s what you can expect when you join us. 
What We Offer
Comprehensive Benefits to Support You, Every Step of the Way
At Origin, we prioritize your health, well-being, and professional growth. Our full-time benefits are designed to empower you through every stage of life, including:<ul><li>
Premium Healthcare Coverage: Employer-paid health reimbursement account covering in-network medical expenses like prescriptions, copays, and deductibles. Plus, excellent dental and vision insurance.</li><li>
Financial Security: A 401(k) plan with employer matching (after 1 year of employment) and student loan payment support</li><li>
Generous Paid Time Off: PTO, 9 paid holidays, and additional wellness days to help you recharge and maintain work-life balance.</li><li>
Parental &amp; Family Support: Paid parental leave.</li><li>
Continuing Education Stipends to make those dream classes and conferences affordable.</li><li>
Stock Options: Share in Origin&rsquo;s long-term success as you grow your career with us.</li></ul>
At Origin, we believe in caring for the caregivers and redefining what it means to support your career and well-being.<h2 class="jobSectionHeader">
About the Role</h2>
We're looking for a Lifecycle Marketing Manager to own and optimize the patient journey across email, SMS, push, and other CRM channels.
Reporting to the Head of Growth Marketing and working closely with the Marketing, Product, and Experience teams, you'll build, launch, and improve lifecycle programs that drive activation, conversion, retention, reactivation, and lifetime value across Origin's care offerings and digital products. You'll play a key role in shaping the patient experience for On-Track, Origin's subscription-based care program, helping patients stay engaged, achieve their goals, and realize ongoing value from their Origin experience.
This role is ideal for a marketer who loves building lifecycle systems that drive measurable business impact. You're excited to design customer journeys, develop segmentation and personalization strategies, build campaigns in Iterable, analyze performance data, and continuously test new ways to improve engagement, retention, and lifetime value.
You'll have a direct impact on Origin's growth by helping more patients discover care, stay engaged in treatment, and continue their health journey with us over time.<h2 class="jobSectionHeader">
What You'll Do</h2>
Design &amp; Optimize the Patient Journey<ul><li>
Design lifecycle strategies that improve patient signup, onboarding, visit utilization, engagement, retention, reactivation, and lifetime value</li><li>
Develop customer journey maps, segmentation strategies, and personalized experiences across key stages of the patient lifecycle</li><li>
Create nurture programs that help prospective patients understand the value of care and take action</li><li>
Partner with Product, Clinical, and Operations teams to develop lifecycle programs that improve patient engagement, care adherence, retention, renewal, and long-term value across Origin's care offerings, including OnTrack</li><li>
Identify friction points and growth opportunities across the patient journey to improve care utilization, satisfaction, and long-term value</li></ul><h3 class="jobSectionHeader">
Build &amp; Execute Lifecycle Campaigns</h3><ul><li>
Build, launch, and optimize automated lifecycle journeys across email, SMS, and future patient engagement channels in Iterable</li><li>
Manage one-off campaigns, newsletters, promotional sends, operational communications, and product announcements</li><li>
Build and operationalize personalized campaigns and targeting strategies that create more relevant patient experiences</li><li>
Maintain journey logic, audience rules, suppression frameworks, QA processes, and campaign documentation</li><li>
Ensure all communications are on-brand, patient-centered, and aligned with clinical and compliance requirements</li></ul><h3 class="jobSectionHeader">
Test, Learn &amp; Optimize</h3><ul><li>
Develop and execute A/B tests across messaging, creative, timing, offers, channel mix, and audience segments</li><li>
Analyze campaign performance and translate insights into actionable recommendations</li><li>
Monitor and report on lifecycle KPIs, including engagement, conversion, retention, reactivation, and revenue contribution</li><li>
Document campaign changes, test results, and key learnings to build institutional knowledge and inform future lifecycle strategy</li><li>
Communicate performance insights, program updates, and lifecycle recommendations to cross-functional stakeholders</li></ul><h3 class="jobSectionHeader">
Partner Across the Business</h3><ul><li>
Collaborate with Product, Experience, Clinical, Operations, and Growth teams to support launches, new services, clinic openings, and strategic initiatives</li><li>
Translate complex healthcare topics into clear, approachable, patient-friendly communications</li><li>
Incorporate patient feedback, behavioral insights, and business priorities into lifecycle strategy</li><li>
Help ensure major product launches and business initiatives have thoughtful communication plans and measurable success criteria</li></ul><h1 class="jobSectionHeader">
What Makes Us Different</h1>
While each position may demand distinct skills and qualifications, we operate as a unified team, driven by our shared core values. At Origin, we're all about creating a safe and supportive haven within our community. We&rsquo;re a growing team of hardworking and passionate individuals who integrate the following values into our everyday practices:<ul><li>
Own it. We show up with our best work. We&rsquo;re creative, focused, proactive, and get the details right.</li><li>
Go big. We have a big vision for women&rsquo;s health and are energized by our potential impact. We act with urgency, yet remember it&rsquo;s a long game.</li><li>
Stretch. Growth can be uncomfortable and progress isn&rsquo;t always linear. We create a safe space for honest learning, taking risk, and understanding failure.</li><li>
Be generous. We&rsquo;re kind, high integrity, and assume the best. We celebrate wins and build each other up.</li></ul> 
About you<ul><li>
3&ndash;5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing</li><li>
Hands-on experience building and optimizing automated journeys and campaigns in platforms such as Iterable, Braze, Klaviyo, Customer.io, HubSpot, or similar. Iterable experience is highly preferred.</li><li>
Strong understanding of email and SMS marketing best practices, including segmentation, personalization, experimentation, and deliverability</li><li>
Experience using messaging, segmentation, and personalization strategies to improve engagement and conversion across the customer journey</li><li>
Strong analytical skills and comfort working with performance data to identify opportunities and make decisions</li><li>
Experience using Google Analytics, Looker, Excel, or similar reporting tools</li><li>
Highly organized with exceptional attention to detail and a rigorous approach to QA</li><li>
Ability to thrive in a fast-paced, collaborative startup environment</li><li>
Demonstrated experience embedding AI into daily workflows to automate the routine, optimize personal efficiency, and scale team velocity.</li></ul><h1 class="jobSectionHeader">
Bonus points</h1><ul><li>
Experience with Iterable</li><li>
Experience driving engagement, retention, and renewal programs for subscription-based, membership, or recurring-revenue products</li><li>
Experience in healthcare, women's health, telehealth, physical therapy, or wellness</li><li>
Familiarity with SQL, customer data platforms, and customer journey analytics</li><li>
Experience using AI tools to accelerate campaign creation, analysis, and workflow efficiency</li><li>
Passion for expanding access to women's healthcare</li></ul> 
The compensation range for this role is $90,000 - $110,000.00 USD base salary per year plus equity.</div>

Lifecycle Marketing Manager

Alzheimer's Foundation of America

<div>AFA History: AFA was founded in 2002 by a family caregiver to ensure families affected by Alzheimer&rsquo;s disease always had a place to turn for guidance, support, and services. 
AFA Mission Statement: The mission of the Alzheimer&rsquo;s Foundation of America (AFA) is to provide support, services and education to individuals, families and caregivers affected by Alzheimer&rsquo;s disease and related dementias nationwide, and fund research for better treatment and a cure. 
Position Summary: Reporting to the Director of Development, the Development, The Manager of Strategic

Marketing and Fundraising 
will report to the Director of Development and be responsible for driving the organization&rsquo;s fundraising growth through donor acquisition, digital marketing, and direct response fundraising. The role oversees fundraising strategy and performance across multiple channels, while leveraging data and analytics to optimize results. This role is ideal for a strategic thinker who excels at multitasking and collaboration. 


The Development Manager partners cross-functionally to implement strategies for donor relationship management&mdash;including identification, cultivation, solicitation, and stewardship&mdash;to meet annual and long-term fundraising goals. This is a highly collaborative, execution-focused role that works closely with internal teams to strengthen the donor pipeline and expand AFA&rsquo;s base of support. 


Responsibilities: 
<ul>
<li>
Develop and execute digital fundraising strategies to grow online revenue and donor acquisition.</li>
<li>Manage direct response fundraising campaigns across digital, direct mail, and multi-channel platforms.</li>
<li>Oversee strategy related to Google Ads, paid search, retargeting, and digital engagement initiatives.</li>
<li>Optimize donation pathways, website conversion rates, and online donor experiences.</li>
<li>Analyze fundraising performance, donor trends, and campaign results to inform strategy.</li>
<li>Identify, research, and cultivate major donor prospects and high-value supporters.</li>
<li>Manage donor portfolios, stewardship activities, solicitations, and relationship-building efforts.</li>
<li>Prepare fundraising reports, donor communications, and board-facing materials while supporting revenue forecasting and pipeline growth.</li>
<li>Plan and execute fundraising events, stewardship events, and donor engagement initiatives.</li>
<li>Collaborate cross-functionally to support fundraising goals.</li></ul> 


Qualifications: 
<ul>
<li>
Minimum 5 years of experience in digital marketing and digital fundraising required</li>
<li>Bachelor&rsquo;s degree required</li>
<li>Expertise in direct response fundraising and Google Ads strategy</li>
<li>Experience with donor acquisition and direct mail fundraising</li>
<li>Proven ability to use data to inform decision-making on strategy</li>
<li>Independent worker with strong communication and collaboration skills</li>
<li>Adaptable, proactive, and comfortable working in a fast-paced, small nonprofit environment</li>
<li>Experience working for a health-related nonprofit with knowledge of current healthcare advertising and fundraising compliance restrictions a plus</li>
</ul><ul><li>Commitment to AFA&rsquo;s mission and values.</li></ul></div>

Strategic Marketing & Fundraising Manager

Gulf Trading

Job Title: Senior Account Manager &ndash; Digital, ATL &amp; BTLCompany: Gulf Trading Corporation (GTC)Location: KarachiJob Type: Full-timeAbout GTCGulf Trading Corporation (GTC) is a leading distribution and brand management company managing multiple international brands in the fragrance, personal care, and beauty categories. With a growing portfolio of regional and international brands, GTC is looking for an experienced marketing professional who can independently lead brand campaigns across Digital, ATL, and BTL platforms.Job SummaryWe are looking for an experienced Senior Account Manager who has strong hands-on experience in brand strategy, campaign planning, digital marketing, ATL media, BTL activations, retail branding, and on-ground execution.The ideal candidate should be capable of managing multiple brands, leading campaign planning from concept to execution, coordinating with internal teams and external partners, and ensuring that every campaign is delivered with strong brand impact, timely execution, and measurable results.Key ResponsibilitiesLead complete marketing strategy and campaign planning for assigned brands across Digital, ATL, and BTL platforms.Develop 360-degree marketing plans including social media, influencer campaigns, outdoor media, retail branding, mall activations, events, trade marketing, and promotional campaigns.Prepare campaign briefs, creative directions, content calendars, activation plans, launch plans, and execution timelines.Work closely with creative, content, media buying, digital, sales, retail, and operations teams to ensure smooth campaign execution.Manage ATL campaigns including billboards, outdoor branding, radio, cinema, print, and other traditional media where required.Manage BTL activities including mall activations, retail visibility, POSM, sampling, store branding, kiosks, events, and consumer engagement activities.Oversee digital marketing campaigns including social media content, paid ads, influencer collaborations, online brand visibility, and campaign reporting.Coordinate with vendors, agencies, production teams, influencers, media partners, malls, and retail partners.Ensure all brand communication is aligned with brand positioning, target audience, campaign objectives, and visual identity.Monitor campaign performance, prepare reports, analyze results, and suggest improvements for future campaigns.Conduct market visits, competitor analysis, retail checks, and consumer trend reviews.Manage campaign budgets, timelines, deliverables, and execution quality.Ensure strong brand presence across modern trade, retail stores, digital platforms, events, and consumer touchpoints.RequirementsMinimum 4&ndash;6 years of relevant experience in account management, brand management, marketing, advertising, or campaign management.Strong experience in handling Digital, ATL, and BTL campaigns.Proven ability to plan and execute 360-degree marketing campaigns.Experience in managing multiple brands, campaigns, vendors, and agencies.Strong understanding of social media, influencer marketing, outdoor media, retail branding, activations, and events.Excellent communication, presentation, negotiation, and coordination skills.Ability to lead projects independently from planning to execution.Strong creative understanding with the ability to write clear briefs and evaluate creative ideas.Must be organized, responsible, deadline-driven, and detail-oriented.Experience in FMCG, beauty, fragrance, personal care, lifestyle, or retail brands will be preferred.Preferred Skills360-degree campaign planningBrand strategy and positioningDigital and social media campaign managementATL and outdoor media planningBTL activation and event executionRetail branding and POSM managementVendor, agency, and influencer coordinationBudgeting and campaign reportingStrong leadership and team coordinationIdeal Candidate ProfileThe ideal candidate should be confident, experienced, and proactive, with the ability to take ownership of brand campaigns and deliver strong execution across all marketing channels. We are looking for someone who understands both strategy and on-ground execution, and can work in a fast-paced brand environment.Share your resume at marketing@gulftradingcorporation.comWork Location: In person

Senior Account Manager – Digital, ATL & BTL

CPG INC.

Company Overview We are seeking a strategic and execution-driven Influencer &amp; Content Marketing, Associate Manager to support and help drive influencer marketing and content planning for the U.S. market. This role is ideal for a creative marketer who combines strong content instincts with data-driven decision-making and has experience managing influencer campaigns from concept to execution.Job TypeFull-timeJob SummaryThe Influencer &amp; Content Marketing, Associate Manager will be responsible for developing content strategies, managing influencer partnerships, overseeing content execution, and optimizing campaign performance. This role works closely with marketing, creative, product, and external partners to drive engagement, brand awareness, and business growth.Key ResponsibilitiesContent Strategy &amp; Planning<ul><li>Develop and execute content strategies aligned with brand, product, and campaign objectives.</li><li>Create content calendars, themes, and campaign plans.</li><li>Identify content opportunities based on consumer insights, cultural trends, and market data.</li></ul>Influencer Marketing<ul><li>Source, evaluate, and manage influencers across macro, micro, and niche categories.</li><li>Coordinate influencer campaigns, including outreach, briefing, content reviews, and approvals.</li><li>Build and maintain long-term relationships with influencers and creators.</li></ul>Content Development &amp; Execution<ul><li>Lead the creation of influencer-led, brand-owned, and campaign-focused content.</li><li>Ensure all content aligns with brand voice, messaging, and business goals.</li><li>Maintain high-quality standards across all content initiatives.</li></ul>Trend Monitoring &amp; Cultural Insights<ul><li>Stay informed on social media trends, platform updates, and emerging cultural movements.</li><li>Turn insights into actionable content and influencer strategies.</li><li>Ensure content remains relevant and engaging for target audiences.</li></ul>Performance &amp; Optimization<ul><li>Monitor campaign KPIs including engagement, reach, conversions, and influencer effectiveness.</li><li>Analyze performance data and recommend improvements.</li><li>Optimize content strategies based on insights and results.</li></ul>Cross-Functional Collaboration<ul><li>Partner with marketing, creative, and product teams to support launches and campaigns.</li><li>Coordinate with agencies, content creators, and external vendors.</li><li>Support integration of content initiatives with paid media campaigns.</li></ul>Vendor &amp; Agency Management<ul><li>Manage relationships with influencer platforms, agencies, and content partners.</li><li>Track project timelines, deliverables, budgets, and ROI.</li><li>Ensure high-quality and timely execution from all external partners.</li></ul>Performance Marketing Support<ul><li>Assist with SEM and paid social campaign initiatives.</li><li>Monitor CTR, CPA, conversion rates, and other performance metrics.</li><li>Support lead generation efforts and campaign optimization.</li></ul>Qualifications:Required<ul><li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li><li>4&ndash;6 years of experience in Influencer Marketing, Content Marketing, Content Planning, or Digital Marketing.</li><li>Proven experience executing influencer campaigns from strategy through execution.</li><li>Strong understanding of social media content and influencer ecosystems.</li><li>Experience managing agencies, creators, and external vendors.</li><li>Excellent project management and organizational skills.</li><li>Strong communication and collaboration abilities.</li><li>Hands-on experience with:</li><li>Instagram</li><li>TikTok</li><li>YouTube</li><li>Familiarity with:</li><li>Meta Business Suite</li><li>TikTok Ads Manager</li><li>Google Analytics</li><li>Ability to analyze performance metrics and translate insights into action.</li></ul>Preferred<ul><li>Experience within CPG, Food &amp; Beverage, Lifestyle, or Consumer Brands.</li><li>Experience managing long-term influencer partnerships.</li><li>Knowledge of U.S. and Korean cultural trends.</li><li>Understanding of K-pop culture.</li><li>Experience in fast-paced, high-growth environments.</li><li>Fluency in English and Korean.</li></ul>Pay: $70,000.00 - $110,000.00 per yearApplication Question(s):<ul><li>Do you have a Bachelor's degree in Marketing, Communications, Business, or a related field?</li><li>How many years of experience do you have in Influencer Marketing, Content Marketing, Content Planning, or Digital Marketing?</li><li>Have you independently managed influencer marketing campaigns from strategy development through execution and performance analysis?</li></ul>Work Location: In person

Influencer & Content Marketing

Hire Hangar

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Senior Marketing Manager
Location 
Remote
Time Zone 
US Time Zones (EST&ndash;PST)
Role Overview 
We are looking for a results-driven Senior Marketing Manager to lead and execute integrated marketing strategies across digital and traditional channels. This is a full-time, high-impact role suited to a strategic thinker who thrives in a fast-paced environment and can manage multiple campaigns simultaneously. The ideal candidate brings strong hands-on expertise in campaign management, social media, and paid media&mdash;and can translate brand objectives into measurable outcomes.
Key Responsibilities<ul><li>
Develop, manage, and optimise multi-channel marketing campaigns from brief through to execution and reporting</li><li>
Own and drive social media strategy across organic and paid channels, ensuring consistent brand voice and audience engagement</li><li>
Plan and manage paid media campaigns across platforms such as Meta, Google, LinkedIn, and TikTok</li><li>
Analyse campaign performance data and generate actionable insights to continuously improve ROI</li><li>
Collaborate cross-functionally with design, content, and sales teams to ensure cohesive marketing execution</li><li>
Manage marketing calendars, budgets, and timelines with a high level of organisation and accountability</li><li>
Stay current with digital marketing trends, platform updates, and competitive activity</li></ul>
Required Qualifications<ul><li>
Proven experience in a senior marketing role with ownership of campaigns end-to-end</li><li>
Demonstrated expertise in social media marketing, including content strategy and community management</li><li>
Hands-on paid media experience across major platforms (Meta Ads, Google Ads, and similar)</li><li>
Strong analytical mindset with experience interpreting data and reporting on campaign performance</li><li>
Excellent written and verbal English communication skills with a strategic, brand-aware approach</li><li>
Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.</li></ul>
Preferred Qualifications<ul><li>
Experience managing marketing for product-based or e-commerce brands</li><li>
Familiarity with CRM platforms and email marketing automation tools</li><li>
Experience working within or alongside creative and brand teams</li></ul>
Tools &amp; Technology<ul><li>
Meta Business Suite / Google Ads / LinkedIn Campaign Manager</li><li>
Google Analytics / Data Studio or similar</li><li>
Google Workspace</li><li>
Slack, Zoom, Asana, and other remote collaboration tools</li></ul>
Please NOTE 
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps&mdash;the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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Senior Marketing Manager

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