channel insight specialist

Mey Diageo

<div>
 
 Job Description
 
 
 
 
 Customer Marketing Manager &ndash; On Trade Modern
 
 
 
 
 About The Role
 
 
 
 Design and implement strategies that strengthen the position of our brands within the modern on-trade channel. Build joint growth opportunities with strategic customers through segmented and differentiated plans, and close collaboration with cross-functional teams, enhance sales performance, brand visibility, and consumer experience.
 
 
 
 Role Responsibilities
 
 
 
 <ul>
 <li>
 Leverage consumer and shopper insights to shape channel and category plans, working closely with marketing and commercial teams.
 </li>
 <li>
 Develop and implement short- and long-term strategies for the modern on-trade channel, actively tracking financial growth, and innovation opportunities.
 </li>
 <li>
 Build strategic partnerships with key customers, driving &ldquo;win-win&rdquo; negotiations and improving the effectiveness of trade initiatives.
 </li>
 <li>
 Define the Route-to-Consumer (RTC) strategy and lead field execution in collaboration with the team.
 </li>
 <li>
 Conduct customer and channel segmentation (restaurants, hotels, key chains) to prioritize resources and develop tailored strategies for high-potential customers.
 </li>
 <li>
 Lead, coach, and develop a high-performing team, fostering a culture of accountability and continuous improvement.
 </li>
 <li>
 Collaborate effectively with internal and external partners to drive integrated business plans.
 </li>
 <li>
 Develop flexible and proactive strategies that reflect the seasonality and tourism dynamics of the modern on-trade channel.
 </li>
 <li>
 Prepare channel performance and investment plans, manage budgets, track KPIs, and provide regular reporting to senior leadership.
 </li>
 <li>
 Ensure full compliance with company policies, legal regulations, and competition law principles in all commercial activities.
 
 
 </li>
 </ul>
 
 Experience / Skills Required
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree required
 </li>
 <li>
 Minimum 8 years experience in sales and customer/trade marketing areas
 </li>
 <li>
 Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement
 </li>
 <li>
 Understands how the total sales organization operates and how to drive effectiveness.
 </li>
 <li>
 Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
 </li>
 <li>
 Strong analytical, presentation and project management skills.
 </li>
 <li>
 Experience in premium outlet &amp; portfolio management with good understanding of F&amp;B insight
 
 
 </li>
 </ul>
 
 Diversity Statement
 
 
 
 Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
 
 
 Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
 
 
 Feel inspired? Then this may be the opportunity for you.
 
 
 If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
 
 
 
 Worker Type
 
 
 
 Regular
 
 
 
 Primary Location:
 
 
 
 Istanbul Head Office
 
 
 
 Additional Locations :
 
 
 
 
 Job Posting Start Date
 
 
 
 2025-11-16
</div>

Customer Marketing Manager – On Trade

Doğadan

<div>
 
 We&rsquo;re looking for a "
 
 Strategic Insights and Analytics (SIA) &amp; Revenue Growth Manager (RGM)
 
 " for our growing organization in Do&gbreve;adan, affiliate of The Coca Cola Company. Please do not hesitate to contact us to apply if you believe this is your chance to build your career:
 
 
 
 
 
 
 
 Job Description
 
 
 
 <ul>
 <li>
 Lead and conduct market performance analysis to evaluate category, company, and brand performance using advanced data tools.
 </li>
 <li>
 Design and manage consumer research initiatives (qualitative &amp; quantitative) to understand behavior, preferences, and trends.
 </li>
 <li>
 Monitor global and local beverage trends, anticipate shifts, and translate insights into actionable strategies.
 </li>
 <li>
 Develop pricing, promotion, and pack strategies aligned with company targets and channel dynamics.
 </li>
 <li>
 Evaluate elasticity, price-pack performance, and promotional effectiveness to maximize revenue growth.
 </li>
 <li>
 Identify and implement new tools, platforms, and methodologies to enhance insight capabilities.
 </li>
 <li>
 Collaborate with cross-functional teams (Marketing, Sales, Finance) to embed insights into strategic planning and execution.
 </li>
 <li>
 Provide predictive analytics and scenario planning to support decision-making and risk mitigation.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 
 4+ years&rsquo;
 
 experience in Strategic Insights, Revenue Growth Management, or related fields.
 </li>
 <li>
 Strong analytical and strategic thinking skills; experience with market data platforms.
 </li>
 <li>
 Proven ability to develop insights-driven strategies and manage complex projects.
 </li>
 <li>
 Solid understanding of pricing, promotion, and revenue optimization principles.
 </li>
 <li>
 Ability to lead cross-functional projects and work effectively in a fast-paced environment.
 </li>
 <li>
 Excellent communication skills in English; proficiency in MS Office and analytics tools.
 </li>
 </ul>
 
 
</div>

Strategic Insights and Analytics & Revenue Growth Manager

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Vice President, Network Optimization, Services
Who is Mastercard? 
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. 
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. 
 
Overview 
Services is a key growth driver for EEMEA. The EEMEA Network Services team accelerates commercialization and distribution of all Services solutions across three product groups-Security Solutions, Consumer Acquisition &amp; Engagement and Business &amp; Market Insights- through every Services distribution channel at scale. We also enable synergies with other Mastercard product groups. Our mandate: deliver sustainable, recurring revenue powered by value-based pricing, innovative business models, tailored propositions and resilient go-to-market strategies across priority customer segments and buying centers.
 
 
Role Overview 
The Vice President Network Optimization is accountable for maximizing the performance, profitability, and commercial integrity of the network-based distribution channel in addition to other applicable &lsquo;paths to market&rsquo; within the EEMEA Services organization. The role leads revenue management and assurance initiatives that strengthen monetization, enhance yield and improve the overall efficiency of the various G2M distribution channels 
 
It ensures go-to-market (GTM) governance, commercial discipline, and monetization integrity across the network channel -optimizing usage, waiver conversion and revenue assurance to ensure every transaction and relationship delivers measurable value. 
 
Reporting to the SVP, Network Services (EEMEA), this leader partners closely with Finance, Pricing, Analytics, and Customer Success to deliver a unified revenue management framework that drives scalable growth, operational efficiency, and financial integrity through data-driven insight, commercial rigor and cross-functional collaboration. 
 
The role is based out of Istanbul, Turkey 
 
Key Responsibilities: 
Revenue Management &amp; Assurance 
<ul><li>Lead the design and execution of a revenue management and assurance framework to track, protect, and optimize revenue realization across all network initiatives.</li><li>Oversee revenue assurance programs, monitoring usage, identifying leakage, and implementing corrective actions to improve yield and profitability.</li><li>Partner with the Finance &amp; Pricing teams to align on reporting standards, forecasting accuracy, and optimization initiatives that ensure transparency and accountability.</li><li>Drive waiver management and conversion programs, enforcing commercial discipline and maximizing recovered value.</li></ul> 
GTM Governance &amp; Execution 
<ul><li>Lead GTM governance and roadmap planning for all network-based distribution initiatives to ensure alignment with Mastercard&rsquo;s broader Services strategy.</li><li>Oversee the planning, rollout, and communication of network programs &mdash; including bulletin releases, internal updates, and stakeholder engagement.</li><li>Design proposals and business cases for new programs, collaborating with Analytics and Finance to quantify commercial impact, ROI, and scalability.</li><li>Coordinate syndication and approval processes for network initiatives, ensuring timely alignment across product, finance, and market leadership teams. &ndash; move to Pricing</li><li>Manage fund allocation and financial oversight for network projects to ensure efficient use of resources and compliance with governance standards.</li></ul> 
Network Performance Optimization 
<ul><li>Analyze the network portfolio&rsquo;s performance to identify optimization opportunities, usage trends, and commercial improvement levers.</li><li>Lead data-driven initiatives to improve utilization, throughput, and monetization across all channels.</li><li>Partner with Pricing, Analytics, and Commercialization teams to establish guardrails, measure impact, and enhance channel-level profitability.</li><li>Support performance improvement across all distribution pathways, including network-based, embedded solutions, reseller/referral partnerships, developer/tech partnerships, and direct sales models.</li></ul> 
Cross-Functional Leadership &amp; Insights 
<ul><li>Develop and maintain performance dashboards providing end-to-end visibility into network usage, revenue realization, and yield metrics.</li><li>Present actionable insights and recommendations to senior leadership to inform strategy, prioritization, and corrective action.</li><li>Foster collaboration across Product, Finance, Customer Success, and Regional Leadership to ensure unified execution and consistent commercial governance.</li></ul> 
Leadership &amp; People Management 
<ul><li>Experienced leader with a track record of developing high-performing analytical and commercialization teams in a hybrid setting including virtual.
</li><li>Adept at coaching, prioritization, and ensuring analytical rigor and insight quality across deliverables.</li></ul> 
All About You 
<ul><li>Minimum 10 to 15 years in Commercial Strategy, Pricing or Revenue Operations ideallly in Fintech, SaaS or Platform businesses</li><li>Strategic &amp; Commercial Acumen &ndash; Proven experience leading revenue management, assurance, and go-to-market governance in payments, fintech, or large-scale networked businesses. Ability to translate strategic objectives into actionable growth and optimization initiatives.</li><li>Analytical &amp; Quantitative Strength &ndash; Advanced proficiency in data analysis, portfolio analytics, and business case modeling, with the ability to synthesize insights into clear commercial recommendations.</li><li>Financial Acumen &ndash; Deep understanding of revenue assurance, budgeting, and financial governance, with experience managing fund allocation and optimizing financial performance across multiple projects or channels.</li><li>Project &amp; Execution Excellence &ndash; Strong organizational and project-management skills to oversee complex network rollouts, GTM programs, and cross-functional initiatives, ensuring disciplined execution and measurable impact.</li><li>Stakeholder Management &amp; Influence &ndash; Exceptional collaboration and communication skills, with the ability to engage and align senior stakeholders across Finance, Pricing, Analytics, Product, and Customer Success, as well as external partners.</li><li>Technical &amp; Network Understanding &ndash; Familiarity with network technologies, distribution architectures, and commercialization models, enabling effective decision-making across technical and commercial domains.</li><li>Problem-Solving &amp; Innovation &ndash; Creative and solution-oriented thinker capable of identifying optimization opportunities and developing innovative approaches to improve network performance and revenue capture.</li><li>Communication &amp; Leadership Presence &ndash; Skilled at presenting complex information with clarity, preparing effective rollout plans and communications, and inspiring confidence across internal and external audiences.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Vice President, Network Optimization, Services

Sanipak

<div>
 
 
 Position:
 
 Part Time Financial Analyst
 
 
 
 Location:
 
 &Idot;stanbul / Kavacik
 
 
 
 Working Modeli:
 
 Hybrid #ouraddressisdifferentourlocationisthesame.
 
 
 
 
 
 
 Role to work with:
 
 Finance Manager
 
 
 
 
 
 
 What Does Eczacibasi Have for You?
 
 
 
 
 
 <ul>
 <li>
 You can continuously improve your personal, professional and technical competencies and participate in our training programs that will support you and your career.
 </li>
 <li>
 Leaves at Eczacibasi are calculated according to the seniority year based on the total working experience of the person. Your permission comes with you.
 </li>
 <li>
 We always applaud success with different rewarding methods.
 </li>
 <li>
 We are determined to provide equal opportunity in employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.
 </li>
 </ul>
 
 
 
 
 
 Sanipak
 
 has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 
 
 
 <ul>
 <li>
 Analyzing, benchmarking, deep diving into logistics costs to increase efficiency and decrease costs.
 </li>
 <li>
 Conducting customer, channel, category, geography based sales and profitibility analysis and variance analysis against budget.
 </li>
 <li>
 Analyzing COGS (Raw Material and Overhead Cost) and planning with all the conversion details for Business Plan&amp;Forecasts
 </li>
 <li>
 Delivering regular and ad-hoc actionable financial and commercial insight to support stakeholders (i.e Sales, Marketing, Supply Chain, Financial Planning)
 </li>
 <li>
 Calculating cost of products to be sold in sales promotions-campaigns
 </li>
 <li>
 Creating presentation material for senior management and shareholders
 </li>
 <li>
 Conducting industry research
 </li>
 <li>
 Reporting to
 
 
 Commercial Finance executives
 </li>
 </ul>
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 <ul>
 <li>
 Studying at the 4rd grade of universities in Business Administration, Finance and Economics, Business Engineering, Industrial Engineering or related field
 </li>
 <li>
 Able to work min. 3 days in the week
 </li>
 <li>
 Excellent command of Excel and Powerpoint
 </li>
 <li>
 Skill set to handle, compile, evaluate large sums of data
 </li>
 <li>
 High analytical skills
 </li>
 </ul>
 
 
</div>

Part Time Financial Analyst

Canonical

<div>
 Canonical is hiring exceptional Revenue Operations leaders and experienced analysts to grow and manage our global direct, alliance, channel partner and online sales. Our Revenue Operations teams analyze and drive interventions to maximize net customer retention, and lead robust, repeatable processes to plan, manage and deliver revenue.
 
 
 You will partner with Canonical's executive team across sales, business development, customer success, marketing, product management, commercial systems, delivery, finance and legal and provide a focal point to drive improvements. This position requires leadership, initiative and an analytical approach, a keen eye for detail and the ability to drive continuous improvements in processes, systems, governance and data quality. People that thrive in these roles are proactive problem solvers who are passionate about the opportunity to partner with sales leadership, our role in the technology industry bringing open source to a wider audience of innovators and enterprises, and the opportunity to design and drive programs in support of Canonical's continued success.
 
 
 
 Location:
 
 
 These roles will be based remotely in the EMEA region.
 
 
 
 The role entails
 
 
 <ul>
 <li>
 Delivering precise, scalable revenue operations for business through direct, indirect or online channels
 </li>
 <li>
 Leading and developing a team of revenue operations analysts in developing policies, driving processes and providing daily operational support and enablement to sales teams and partners
 </li>
 <li>
 Driving Sales Engagement, Training/Enablement/Data Enrichment, Customer Relationship Management, Configure Price Quote, Analytics and Commissions
 </li>
 <li>
 Instrumenting, measuring and improving policies and processes across teams covering the entire revenue operations spectrum
 </li>
 <li>
 Delivering metrics and reporting to monitor and improve revenue operations effectiveness, including new leads, pipeline, velocity, sales productivity and renewals.
 </li>
 <li>
 Using data to drive insight, manage territories and channels, improve productivity, and agree and implement actionable change with executive management through regular sales and business reviews.
 </li>
 <li>
 Overseeing our sales technology and processes, driving automation and process improvements and partnering with our commercial systems engineering team to continuously improve business systems and integration
 </li>
 <li>
 Leading the introduction of new products, pricing, packaging and bundling through systems that are easy for sales and partners to navigate and quote
 </li>
 <li>
 Driving data quality, through order processing, new hire training, process documentation, reporting and data cleansing
 </li>
 <li>
 Leading and enhancing our commercial review process for evaluating and steering sales and alliance opportunities
 </li>
 <li>
 Owning the commission plan and leading the process for setting goals, evaluating and paying against that plan
 
 
 </li>
 </ul>
 What we are looking for in you
 
 
 <ul>
 <li>
 Experience operating in a leadership Revenue Operations role, driving effectiveness of direct, channel and alliance partnerships
 </li>
 <li>
 Data-driven and analytical approach with a high attention to detail
 </li>
 <li>
 Track record of providing insight through robust CRM and other Revenue Operations technology platforms, data, analytics, compensation systems and processes to deliver excellent revenue operations
 </li>
 <li>
 An energetic, thoughtful, systematic approach, a problem solver with skill in measuring, identifying and delivering systems and processes that ensure repeatable, scalable outcomes
 </li>
 <li>
 Comfort with commercial pressure, and the ability to put revenue teams under appropriate performance pressure
 </li>
 <li>
 Organisational skills and the ability to interact and work with stakeholders within all levels of the organisation
 </li>
 <li>
 Exceptional academic track record from both high school and university
 </li>
 <li>
 Undergraduate degree in a related field, preferably in Science, Technology, Engineering, Mathematics or Economics, or a compelling narrative about your alternative path
 </li>
 <li>
 Strong communication, interpersonal, negotiation and influencing skills
 </li>
 <li>
 Professional written and spoken English with excellent presentation skills
 </li>
 <li>
 Ability to travel internationally up to four times a year for company events up to two weeks long
 
 
 </li>
 </ul>
 Nice-to-have skills
 
 
 <ul>
 <li>
 Experience gained within a similar, technology subscription-based business
 </li>
 <li>
 Deep understanding of working in a global, multicultural organization including driving a team based remotely in multiple time zones
 </li>
 <li>
 Experience in mentoring and coaching team members on technical and soft skills, directly contributing to their professional development and performance improvement.
 
 
 </li>
 </ul>
 What Canonical offers
 
 
 We consider geographical location, experience, and performance in shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally.
 
 
 <ul>
 <li>
 Distributed work environment with twice-yearly team sprints in person
 </li>
 <li>
 Personal learning and development budget of USD 2,000 per year
 </li>
 <li>
 Annual compensation review
 </li>
 <li>
 Recognition rewards
 </li>
 <li>
 Annual holiday leave
 </li>
 <li>
 Maternity and paternity leave
 </li>
 <li>
 Employee Assistance Programme
 </li>
 <li>
 Opportunity to travel to new locations to meet colleagues
 </li>
 <li>
 Priority Pass, and travel upgrades for long haul company events
 
 
 </li>
 </ul>
 
 About Canonical
 
 
 
 Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since its inception in 2004. Working here is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game.
 
 
 Canonical is an equal opportunity employer
 
 
 
 We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
 
 
 
</div>

Sales Operations Analyst

IQVIA

<div><div><div>Istanbul, T&uuml;rkiye | Full time | Hybrid | R1507848</div></div><div><div> 
Sales Operations Specialist (Engelli İstihdamı)</div><div> 
IQVIA&trade; is The Human Data Science Company&trade;, focused on using data and science to help healthcare clients find better solutions for their patients. Formed through the merger of IMS Health &amp; Quintiles and Innovex, IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.</div><div>
At IQVIA Turkey, we are committed to the principle that &ldquo;an equal life is possible for everyone.&rdquo; We prioritize a perspective that embraces equality and diversity, and we integrate this approach into our corporate culture and policies. All our processes are conducted with this commitment in mind.</div><div>
In line with our Diversity &amp; Inclusion principles, we are looking for a Sales Operations Specialist. (Engelli İstihdamı)</div><div>
As a Sales Operations Specialistyou will be responsible for:
</div><ul><li>Operational support to the Sales and Commercial teams</li><li>
Working with Sales and Commercial teams to drive accuracy of data in the CRM;</li><li>
Designs and delivers regular and ad-hoc reports that give the insight required to manage the business.
</li><li>Supporting the Sales and Finance functions in maintaining quarterly revenue forecasts.
</li><li>Administrating sales incentives, including setting targets and tracking performance;
</li><li>Working on operational activities</li><li>
Help with strategic account planning
</li><li>Quality control of Statements of Work and support for Request for Information (RFI) and Request for Proposal (RFP)</li></ul><div>
Requirements:
</div><ul><li>University degree preferably with Business / Finance, Sales or Engineering background</li><li>
2-3 year experience in an Administrative position would be of advantage</li><li>
Fluent English both oral and written</li><li>
Proficient in MS Office programs</li><li>
Strong communication skills and very good team player</li><li>
Open to learning and development and flexibility to join a dynamic and fast paced working environment</li><li>
Registered with the Turkish Employment Agency (İŞKUR) and holding a disability report with a minimum of 40%, ( it is must )</li><li>
For hybrid roles: applicants should be able to commute to Maslak İstanbul location.</li></ul><div>
Applicants are kindly requested to submit a cover letter specifying their disability status and providing details of their disability, along with the application</div><div>
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com</div></div></div><div></div>

Sales Operations Specialist - (Engelli İstihdamı)

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

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