channel marketing specialist

Tata Consultancy Services

<div>
 <p>
  <strong>
   Role
  </strong>
  - Digital Marketing Omni Experience
 </p>
 <p>
  <strong>
   Shift
  </strong>
  - Night shift
 </p>
 <p>
  <strong>
   Experience
  </strong>
  - 4 - 8 years
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description-
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Omni Experience Content Specialist
 </p>
 <p>
  <br/>
 </p>
 <p>
  Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,
 </p>
 <p>
  ensuring consistency and engagement across all touchpoints.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Content Development &amp; Execution
 </p>
 <p>
  Create and manage content for multiple channels including web, social media, email, and in-store.
 </p>
 <p>
  Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
 </p>
 <p>
  Collaborate with creative and marketing teams to deliver high-quality assets.
 </p>
 <p>
  Omni-Channel Strategy Support
 </p>
 <p>
  Assist in implementing omni-channel content strategies to enhance customer experience.
 </p>
 <p>
  Ensure seamless integration of content across digital and physical platforms.
 </p>
 <p>
  Performance Monitoring &amp; Optimization
 </p>
 <p>
  Track content performance metrics (engagement, conversion, reach).
 </p>
 <p>
  Recommend improvements based on analytics and customer feedback.
 </p>
 <p>
  Cross-Functional Collaboration
 </p>
 <p>
  Work closely with category managers, ecommerce teams, and marketing leads.
 </p>
 <p>
  Coordinate with technical teams for content publishing and updates.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills:
  </strong>
 </p>
 <p>
  Strong writing and editing skills for diverse audiences.
 </p>
 <p>
  Familiarity with CMS platforms and digital marketing tools.
 </p>
 <p>
  Ability to manage multiple projects and meet deadlines.
 </p>
 <p>
  &bull; Timely delivery of omni-channel content.
 </p>
 <p>
  &bull; Increased engagement and conversion across B2B and B2C channels.
 </p>
 <p>
  &bull; Consistency and quality of content across platforms.
 </p>
</div>


Digital Specialist

Tata Consultancy Services (TCS)

<div></div><div><div><div><div><div>TCS is hiring for Digital Marketing Omni Experience role.</div><br>
<div><br>
</div><div>Shift- Night</div><br>
<div><br>
</div><div><b>Job Description-</b></div><br>
<div><br>
</div><div>Omni Experience Content Specialist</div><br>
<div><br>
</div><div>Role Purpose:
</div><div>Support omni-channel experience by developing and executing content strategies for B2B and B2C channels,
</div><div>ensuring consistency and engagement across all touchpoints.</div><br>
<div><br>
</div><div>Content Development &amp; Execution
</div><div>Create and manage content for multiple channels including web, social media, email, and in-store.
</div><div>Adapt content for both B2B and B2C audiences, ensuring relevance and brand alignment.
</div><div>Collaborate with creative and marketing teams to deliver high-quality assets.
</div><div>Omni-Channel Strategy Support
</div><div>Assist in implementing omni-channel content strategies to enhance customer experience.
</div><div>Ensure seamless integration of content across digital and physical platforms.
</div><div>Performance Monitoring &amp; Optimization
</div><div>Track content performance metrics (engagement, conversion, reach).
</div><div>Recommend improvements based on analytics and customer feedback.
</div><div>Cross-Functional Collaboration
</div><div>Work closely with category managers, ecommerce teams, and marketing leads.
</div><div>Coordinate with technical teams for content publishing and updates.
</div></div></div></div><div><div><div><b>Location</b></div>
<div>Chennai</div>
</div><div><div><b>Job Function</b></div>
<div>BUSINESS PROCESS SERVICES</div>
</div><div><div><b>Role</b></div>
<div>Executive</div>
</div><div><div><b>Job Id</b></div>
<div>387210</div>
</div><div><div><b>Desired Skills</b></div>
<div>Marketing - Management and Operations</div>
</div></div><p>Desired Candidate Profile
</p><div><div><b>Qualifications</b> : BACHELOR OF COMMERCE</div></div></div><div></div>

Digital - Omni Experience Content Specialist

jamf

<div><div><p>At Jamf, we believe in an open, flexible culture based on respect and trust. Our track record and thriving work environment all stem from the freedom we grant ourselves to get the job done right. We take pride in helping tens of thousands of customers around the globe succeed with Apple.</p>
<p>
The secret to our success lies in our connectivity, while operating with a high degree of flexibility. Work-life balance remains our priority while feeling connected is important to maintain our strong culture, achieve our goals, and thrive as #OneJamf.</p></div><p></p><p><b><br>
What you'll do at Jamf:</b><br>
<br>
At Jamf, we empower people to be their best selves and do their best work.</p>
<p>
The Senior Partner Marketing Specialist will be responsible for developing and executing our global Apple, Channel and solution partner marketing and enablement strategy, frameworks and programs. The portfolio of programs, content and tools will be essential to help Apple and Channel Partners, and solution partners be successful in promoting, referring and, where applicable, reselling Jamf solutions globally across target markets. This role will need to work with relevant stakeholders within the Apple and Channel sales teams, Jamf global product marketing and channel enablement teams, Jamf sales team, and other functional teams across the globe. This individual will be key in ensuring alignment and adoption of Apple and Channel enablement and marketing best practices.</p>
<p>
In addition to developing the marketing programs for Apple and Channel sellers, consultants and solution partners, this enablement professional will also be an active contributor to and help define our internal marketing enablement strategy in collaboration with product marketing and the channel enablement teams.</p>
<p>
This marketer will work to define KPIs as well as to track Apple and Channel seller and solution Partner marketing enablement across a variety of delivery platforms. The ideal candidate is passionate about Apple, Partner Marketing, drives innovation, has a positive attitude, and is a true team player.</p>
<p><b>
This role is offered as hybrid, with the expectation to work at Jamf's Minneapolis office location at least 3 days per week. We are only able to accept applications for those based near Minneapolis, MN area and available to work on-site.</b></p><p><br>
<b>
What you can expect to do in this role</b><b>:</b></p>
<ul>
<li>Reporting to the Senior Director of Global Channel Marketing.</li>
<li>This role has an elevated level of responsibility focused upon partner strategy planning, with specific regard to informing budget requirement requests and collaborating with other integral teams to build a cohesive go-to-market strategy quarter by quarter.</li>
<li>Assist the global channel marketing team with building out tactical requirements for new team initiatives around new partners, routes, and performance measurement</li>
<li>Create and execute marketing programs that successfully communicate the value of Jamf products to Apple sellers, resell and Hyperscaler partners</li>
<li>Create and manage repeatable, high-value Apple and partner enablement tools, including presentations, content, ABM, how-to guides, TCMA, case studies, website content, and other creative assets</li>
<li>Collaborate with the broader marketing team to plan and execute key Apple and partner events, with the goal of driving Jamf opportunity pipeline</li>
<li>Partner closely with product management and marketing to communicate product or pricing launches to Apple and all Channel Partners</li>
<li>Train and enable the broader Jamf organization to successfully communicate Jamf messaging to Apple and all Channel Partners,</li>
<li>Ensure Apple, channel, and other partner-facing marketing materials are up to date across all digital properties including the Jamf Partner Portal.</li>
<li>End-to-end ownership, optimization and management of a partner seller asset portal, inclusive of translations, creative assets and other materials</li>
<li>Establish mechanisms and programs to make campaign execution, approvals, and results tracking easier and more effective over time with Partners</li>
<li>Creation and execution of SFDC reports on Partner focused activity effectiveness</li>
<li>Source content for Apple, Channel, and other partners as required</li>
</ul><ul><li>#LIHybrid</li>
</ul>
<p><b>What we are looking for:</b></p>
<ul>
<li>4-6 years of partner marketing experience. (required)</li>
<li>Experience working with or marketing to reseller sales organizations as part of the partner go-to-market team (partner management, marketing, sales) (required)</li>
<li>Experience selling solutions through resellers (required)</li>
<li>Experience with content creation (required)</li>
<li>Experience with Salesforce, Microsoft Office, SFDC and Keynote (preferred)</li>
<li>4-6 years of experience within the Apple ecosystem (preferred)</li>
<li>Experience with negotiating costs associated with marketing activities, MDF Marketing Development Funds (preferred)</li>
<li>Strong project management skills</li>
<li>Strong written and verbal storytelling skills and an ability to clearly articulate technical information in a straightforward and compelling manner</li>
<li>Track record of success driving outcomes across organizations with multiple stakeholders</li>
<li>Ability to understand target audiences and address their pain points/challenges</li>
<li>Strong prioritization, organizational and project management skills</li>
<li>Self-motivated and results-oriented</li>
<li>Ability to lead through influence versus direct management</li>
<li>Strong analytical capabilities to solve problems and establish goals and track/report results</li>
<li>Continuous learner who is self-motivated to keep pace with industry changes</li>
</ul>
<p><b>Education &amp; Certifications:</b></p>
<ul>
<li>4 years / bachelor's degree in marketing, Business, or related major (preferred) OR directly relevant career experience</li>
<li>No licensure or certification required.</li>
</ul>
<p><b>How we help you reach your best potential:</b></p>
<ul>
<li>Named a 2024 Best Companies to Work For by U.S. News</li>
<li>Named a 2024 Newsweek America's Greatest Workplaces for Parents &amp; Families</li>
<li>Named a 2024 PEOPLE Companies That Care by PEOPLE&reg; and Great Place To Work&reg;</li>
<li>Named a 2023 Best Workplaces for Women&trade; by Great Place to Work&reg;<b> </b>and Fortune Magazine</li>
<li>Named a 100 Best Companies to Work For by Great Place to Work<b>&reg; </b>and Fortune Magazine</li>
<li>Our volunteer time off allows employees to support and give back to our communities.</li>
<li>We encourage you to simply be you. We constantly seek and value different perspectives to ensure Jamf is a place where everyone feels comfortable and can be successful.</li>
<li>22 of 25 world's most valuable brands rely on Jamf to do their best work (as ranked by Forbes).</li>
<li>Over 100,000 Jamf Nation users, the largest online IT community in the world.</li></ul><p></p><div><p><b><br>
What it means to be a Jamf?</b><br>
We are a team of free-thinkers, can-doers, and problem-crushers. We value humility and the relentless pursuit of knowledge. Our culture flows from a spirit of selflessness and relentless self-improvement - driving both personal growth and collective progress throughout our company. We unite around common goals while respecting personal approaches, believing that fulfilled individuals create a thriving, vibrant workplace.
</p><p>Our aim is simple: hire exceptionally good people who are incredibly good at what they do and let them do it. We provide the support and resources to let everyone be their authentic, best selves at work, at rest, and at play. We are committed to supporting the continual improvement of Apple in the workplace, the organizations that rely on them and the people who keep it all running smoothly.
</p><p>Above it all, waves our banner of #OneJamf &ndash; and the knowledge that when we stand together, we accomplish so much more than we could alone. We seek individuals who share this unwavering journey toward growth to join us in our quest for constant improvement.</p><p><br>
<b>
What does Jamf do?</b><br>
Jamf extends the legendary Apple experience people enjoy in their personal lives to the workplace. We believe the experience of using a device at work or school should feel the same, and be as secure as, using a personal device. With Jamf, customers are able to confidently automate Mac, iPad, iPhone and Apple TV deployment, management, and security &ndash; anytime, anywhere &ndash; to protect the data and applications used by employees in the workplace, students learning in the classroom, and streamline communications in healthcare between patients and providers. More than 2,500 Jamf strong worldwide, we are free-thinkers, can-doers, and problems crushers who are encouraged to bring their whole selves to work each and every day.</p>
<p>
Get social with us and follow the conversation at #OneJamf</p><br>
<p></p>
<p><i>
Jamf is committed to creating an inclusive &amp; supportive work environment for all candidates and employees. Candidates with disabilities or religious beliefs are encouraged to reach out if they need additional support or alternative options to our recruiting processes to accommodate their disability or religious belief. If you need an accommodation, please contact your Recruiter or Recruiting Coordinator directly. Requests for accommodation will be handled confidentially by Recruiting and will not be shared with the hiring manager. Jamf is an equal opportunity employer and does not discriminate against individuals who request reasonable accommodation for disability or religious beliefs. To request accommodations please email us at </i><i>recruiting@jamf.com</i></p></div></div><p></p>

Senior Partner Marketing Specialist

Schneider Electric

<div>Job Description:<div></div><div><br>
We are seeking a proactive and culturally fluent MarCom Business Partner to drive Himel&rsquo;s marketing and communications activities across Saudi Arabia and any other assigned countries. The role supports channel expansion, store-level branding, offline customer engagements, new-market launch events, and oversees the Himel Experience Center in Saudi Arabia.</div><div></div><div><br>
This position requires strong execution capabilities, cross-functional collaboration, and a deep understanding of Middle Eastern business environments.</div><div></div><div><b><br>
Key Responsibilities</b></div><div></div><ul><li><b><br>
Market &amp; Channel Support</b></li></ul><ul><li>
Partner with sales and channel teams to execute localized MarCom plans for Saudi Arabia and any other assigned countries.</li><li>
Support channel expansion, including distributor co-marketing, onboarding communication, and sales enablement content.</li><li>
Develop localized marketing toolkits, POS materials, and partner communication assets.</li><li>
Strong attention to detail</li><li>
Collaborative and agile mindset</li></ul><div></div><ul><li><b><br>
Store Materials &amp; Brand Presence</b></li></ul><ul><li>
Manage in-store branding materials including displays, visual merchandising, signage, and product information assets.</li><li>
Ensure consistent application of Himel brand guidelines across all retail and channel environments.<div></div><ul><li><b><br>
Offline Customer Events</b></li></ul><ul><li>
Plan and execute customer meetings, workshops, and technical sessions, ensuring strong brand experience and engagement.</li><li>
Handle event logistics, content preparation, vendor coordination, and post-event analysis.</li></ul><div></div><ul><li><b><br>
New Market Launches &amp; Campaigns</b></li></ul><ul><li>
Lead new market launch events, regional activations, and localized campaigns in Middle Eastern markets.</li><li>
Adapt global campaigns to suit local cultures, languages, and industry expectations.</li></ul><div></div><ul><li><b><br>
Himel Experience Center (Saudi Arabia)</b></li></ul><ul><li>
Manage daily operations, maintenance, and content updates of the Himel Experience Center.</li><li>
Ensure premium visitor experience through product demonstrations, digital content, and customer tours.</li><li>
Organize training sessions, executive visits, and tailored customer experiences.</li></ul><div></div><ul><li><b><br>
Cross-Functional Collaboration</b></li></ul><ul><li>
Act as the liaison between regional markets and global marketing teams for insights, localization needs, and campaign performance reviews.</li><li>
Provide regular updates on market trends, competitive intelligence, and customer insights.</li></ul></li></ul><br>
<div></div>
Qualifications:
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field.</li><li>
3+ years of experience in B2B marketing, MarCom, or channel marketing, preferably in electrical, industrial, or technology sectors.</li><li>
Excellent Arabic &amp; English communication skills required.</li><li>
Experience across Middle Eastern markets, especially Saudi Arabia, is a strong advantage.</li><li>
Proven capability in event execution, channel marketing activities, and localized content creation.</li><li>
Strong project management skills with the ability to coordinate multiple stakeholders.</li><li>
Willingness to travel within the Middle East as required.</li></ul>
About Our Company:<div></div><p><b><br>
Looking to make an IMPACT with your career?</b></p><p>
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values &ndash; Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork &ndash; starts with us.</p><p>
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.</p><p>
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.</p><p>
Become an IMPACT Maker with Schneider Electric &ndash; apply today!</p><p>
&euro;36 billion global revenue<br>
+13% organic growth<br>
150 000+ employees in 100+ countries<br>
#1 on the Global 100 World&rsquo;s most sustainable corporations</p><div></div><div><br>
You must submit an online application to be considered for any position with us. This position will be posted until filled.</div><div></div><div><i><br>
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and &lsquo;inclusion&rsquo; is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.</i></div><div><br>
</div><div><i>At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter </i><i>here</i><br>
<br>
<i>Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.</i></div></div><div></div>

Himel Marcom Business Partner

Knovos

<div><div><p><b>Experience:</b> 4 - 8 Years <b>Graduation:</b> Master's Degree ( MBA Marketing, International Business ) <b>Number of Positions:</b> 1
</p><div><div><div>A <b>Channel Marketing Manager</b> structures and optimizes GTM for existing partners (resellers, advisory firms), focusing on repeatable enablement kits, co-marketing plays, and performance tracking rather than building new partner programs.</div>
</div></div></div><div><h5 class="jobSectionHeader"><b>Required Candidate Profile</b></h5>
<div><div><ul><li>Strong ability to <b>segment partners by type and maturity</b> and align them to relevant product lines</li> <li>Experience creating <b>simple, executable joint GTM plans</b> with priority partners</li> <li>Comfortable defining and tracking <b>shared KPIs</b> such as sourced pipeline, influenced revenue, and partner activity metrics</li> <li>Strategic mindset with the ability to balance <b>focus partners vs. long-tail ecosystem</b></li> <li>Proven experience working with <b>reseller, advisory, and technology partners</b></li> <li>Hands-on exposure to <b>GTM planning</b>, partner enablement, and co-marketing initiatives</li> <li>Experience collaborating cross-functionally with <b>Sales, Product Marketing, Digital Marketing, and RevOps</b></li></ul><br>
<p>
</p><h3 class="jobSectionHeader"><b>Role &amp; Responsibilities:</b></h3>
<ul><li><b>Partner Segmentation &amp; Planning</b>
<ul><li>Segment partners by type (reseller, advisory, tech) and map to products</li> <li>Create simple joint GTM plans for 2-3 priority partners per quarter</li> <li>Define shared KPIs (sourced pipeline, influenced revenue, activity levels)</li>
</ul> </li><li><b>Partner Enablement Materials</b>
<ul><li>Assemble partner kits (co-brandable decks, one-pagers, email templates, FAQs)</li> <li>Create partner playbooks for selling Discovery, GRC, Rooms, Manage</li> <li>Maintain partner portal content and training materials</li>
</ul> </li><li><b>Co-Marketing Execution</b>
<ul><li>Plan joint webinars, newsletters, case studies with top partners</li> <li>Coordinate with Digital team for partner campaign execution</li> <li>Track partner-sourced opportunities and attribution</li>
</ul> </li><li><b>Performance &amp; Feedback</b>
<ul><li>Build partner performance dashboard (activity, pipeline, wins)</li> <li>Gather partner feedback on messaging/pricing and route to PMMs</li> <li>Report quarterly partner program ROI to leadership</li></ul></li></ul></div></div></div></div>

Channel Marketing Manager

Society for Human Resource Management (SHRM)

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
<br><br>
Summary
<br>SHRM marketing applies an audience-centric model to its operations. In this role you will support a specific audience segment that plays a role in the world of work. Across each Marketing Audience Segment Team, you will operationalize and execute acquisition, retention, engagement and product marketing. To motivate the audience to action this role requires strong marketing storytelling, reporting and optimization, and ability to use Marketo, Salesforce (Integration Studio, Community Cloud, etc.), and Google Analytics. You will create storytelling content and marketing assets connected to brand campaigns, product marketing and evergreen membership pushes tailored for a distinct audience within the SHRM ecosystem.
<br><br>
Responsibilities
<br><ul>
<li>Deploy the tactical marketing execution of integrated marketing plan – digital and traditional – across the marketing mix in an omni-channel approach.</li>
<li>Drive loyalty and preference with audience creating high CLV.</li>
<li>Write and create marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action – click, buy, etc.</li>
<li>Build email lists, create emails, and nurture leads through written communications.</li>
<li>Ensure design and layout of emails are optimized, user, and mobile-friendly.</li>
<li>Execute SHRM’s member acquisition, retention and engagement strategy for this segment while also looking for cross-sell or upsell opportunities to meet product revenue goals.</li>
<li>Work within SHRM’s audience-centricity model to understand audience behaviors, content consumption, and market need – use data to optimize marketing efforts across channels to increase conversion and engagement.</li>
<li>Create a strong relationship between marketing and the sales team and understand how marketing tactical deployment creates awareness, demand and leads for the sales team.</li>
<li>Analyze and translate data into clear insights and actionable recommendations – must understand how to use GA (Google Analytics).</li>
<li>Execute marketing automation campaigns and operations throughout the customer lifecycle.</li>
<li>Adoption and expertise in SHRM’s marketing technology, automation, personalization, and customization tools and tracking including Marketo, Salesforce, Interactive Studio, Community Cloud, Cobalt, Trello and more.</li>
<li>Match customer insights with SHRM’s content, resources, products, services, events and solution-minded offerings. Bundle and package product offering to increase customer demand.</li>
<li>Project management including timelines, deliverable tracking, and performance across channels mapped back to each campaign.</li>
<li>Drive programs with elements of SEO/SEM, social media, paid media, display advertising, digital marketing, partnerships, email marketing, and owned channels.</li>
<li>Partner with creative, editorial, communications, research, government affairs, knowledge center, education, certification and other internal stakeholders.</li>
</ul>
Education & Experience Requirements
<br><br>
<b>Education:</b><br>
<ul>
<li>Bachelor’s degree or equivalent relevant experience is required.</li>
</ul>
<b>Experience:</b><br>
<ul>
<li>At least 3 years of progressively complex experience in marketing.</li>
<li>Experience with email copywriting, using messaging to convert.</li>
<li>Experience with Google Analytics and marketing reporting- pulling data, analysis, and optimization recommendations.</li>
<li>Experience with Marketo, Salesforce and marketing automation tools.</li>
</ul>
Knowledge, Skills & Abilities
<br><ul>
<li>Deep understanding of content marketing tailored for audience segments – ability to apply consumer insights to improve campaigns (copywriting, targeting, delivery and performance),</li>
<li>Customer lifecycle marketing including demand generation, product sales, and using content to convert.</li>
<li>Strong problem-solving skills.</li>
<li>Marketing automation.</li>
<li>Digital marketing tactics including email marketing.</li>
<li>High level of responsiveness and ability to adapt to change.</li>
<li>Experience with digital tools to generate, capture, nurture, track and report on leads, conversions, and ROI.</li>
<li>SEO/SEM, Digital marketing, paid media, email marketing, co-branded/white label marketing</li>
<li>Strong attention to detail.</li>
<li>Lead with bold purpose while collaborating fiercely with a high-degree of accountability.</li>
<li>Appetite to innovate, fail-fast, and be smart & curious.</li>
</ul>
Certifications
<br><ul>
<li>Certification(s) in Marketo, Salesforce, and/or Google Analytics preferred.</li>
</ul>
Physical Requirements
<br>This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:
<br><ul>
<li>Prolonged periods of sitting at a desk and working on a computer.</li>
<li>Frequent use of hands and fingers for typing, handling documents, and using office equipment.</li>
<li>Occasional standing, walking, bending, and reaching.</li>
<li>Ability to lift and carry up to 30 pounds as needed.</li>
<li>Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.</li>
</ul>
Work Environment
<br><br>
<b>Hybrid Position (3 Days In-Office, 2 Days Remote):</b><br>
<ul>
<li>This position follows a hybrid work schedule, requiring in-office presence [three days per week] and remote work [two days per week]. Core work hours will be designated by the department. The office environment includes a standard workstation setup with collaborative spaces, while remote work requires a reliable high-speed internet connection and a suitable home workspace. Employees must maintain availability during standard business hours and adhere to company policies for both in-office and remote work.</li>
</ul>
<b>Travel:</b> 20 - 30%
<br><br>
#LI
<br>The hiring range for this position is $70,000 to $85,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives
<br><br>
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
<br><br>
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
<br><br>
We do not sponsor applicants for work visas.

Specialist, Channel Marketing Strategist

Cilantro

<div>
 The Marketing Specialist plays a critical role in supporting the execution of the company&rsquo;s marketing and communication strategy. This role is responsible for developing and managing targeted campaigns, creating compelling content, maintaining brand consistency, and analyzing performance metrics to optimize future marketing efforts. Through cross-functional collaboration, creativity, and structured planning, the Marketing Specialist drives awareness, engagement, and customer acquisition across digital and non-digital channels.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Marketing Strategy &amp; Campaign Execution
  </li>
  <li>
   Collaborate closely with the MarCom Manager to develop and implement content marketing and demand generation strategies.
  </li>
  <li>
   Lead the execution of targeted marketing campaigns to drive awareness, engagement, and sales.
  </li>
  <li>
   Brainstorm and develop creative marketing concepts that align with brand objectives.
  </li>
  <li>
   Assist in outbound and inbound marketing activities (content creation, digital campaigns, events, etc.).
  </li>
  <li>
   Content &amp; Brand Consistency
  </li>
  <li>
   Maintain consistency in brand messaging and visuals across all marketing channels.
  </li>
  <li>
   Oversee brand assets, message frameworks, data accuracy, and terminology usage.
  </li>
  <li>
   Support the development of marketing collateral and promotional materials.
  </li>
  <li>
   Channel Activation &amp; Management
  </li>
  <li>
   Plan and execute initiatives across appropriate channels to reach target audiences.
  </li>
  <li>
   Segment audiences in digital marketing tools for personalization and improved conversion.
  </li>
  <li>
   Conduct A/B testing and optimize performance based on data insights.
  </li>
  <li>
   Stakeholder Collaboration
  </li>
  <li>
   Coordinate with internal teams and external vendors for campaigns and events.
  </li>
  <li>
   Work closely with cross-functional departments including design, operations, and sales.
  </li>
  <li>
   Support the planning and execution of promotional events and partnerships.
  </li>
  <li>
   Data &amp; Performance Analysis
  </li>
  <li>
   Analyze campaign results, conversion rates, traffic, and other key metrics.
  </li>
  <li>
   Provide recommendations for continuous improvement and enhanced ROI.
  </li>
  <li>
   Track channel penetration and brand awareness levels.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Education:
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Business Administration, or a closely related discipline.
  </li>
  <li>
   Experience:
  </li>
  <li>
   At least 2-4 years of robust experience in digital marketing and/or agency settings
  </li>
  <li>
   Skills:
  </li>
  <li>
   Showcasing a deep understanding and successful execution of marketing strategies.
  </li>
  <li>
   Outstanding abilities in writing, editing, proofreading, and conducting research, paired with excellent verbal and analytical communication skills.
  </li>
  <li>
   Proficiency in content marketing and social media management.
  </li>
  <li>
   Ability to work independently and manage multiple projects simultaneously.
  </li>
  <li>
   Strong interpersonal skills to effectively interact with various stakeholders.
  </li>
 </ul>
</div>


Senior Marketing Specialist

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