chief marketing officer

Medhostech

Role OverviewWe are looking for a hands-on, growth-driven Chief Marketing Officer (CMO) to lead our marketing vision and scale our brand from early traction to market leadership. This role is ideal for someone who can combine strategy + execution, build systems from scratch, and drive measurable business growth in a fast-paced startup environment.What You&rsquo;ll Do<ul><li>Own and execute the end-to-end marketing strategy &mdash; from brand positioning to demand generation.</li><li>Drive growth marketing across performance ads, SEO, content, email, and social channels.</li><li>Work closely with founders, product, and sales teams to define go-to-market strategies.</li><li>Build and experiment with acquisition funnels, conversion optimization, and lifecycle marketing.</li><li>Analyze metrics such as CAC, LTV, retention, and campaign ROI to make data-driven decisions.</li><li>Establish the company&rsquo;s voice, storytelling, and brand identity.</li><li>Hire, mentor, and scale a lean, high-performing marketing team.</li><li>Test fast, iterate faster &mdash; embrace experimentation and rapid execution.</li></ul>What We&rsquo;re Looking For<ul><li>Proven experience in startup or high-growth environments.</li><li>Strong knowledge of digital marketing, performance marketing, and growth hacking.</li><li>Ability to switch between strategic thinking and hands-on execution.</li><li>Experience launching products, building funnels, and scaling user acquisition.</li><li>Data-driven mindset with familiarity in analytics tools and marketing automation.</li><li>Excellent communication and leadership skills.</li></ul>Nice to Have<ul><li>Background in SaaS, healthcare tech, e-commerce, or B2B startups.</li><li>Experience building marketing teams from 0 &rarr; 1.</li><li>Understanding of product-led growth and customer journey optimization.</li></ul>Success Metrics<ul><li>User growth &amp; revenue impact</li><li>Customer acquisition cost (CAC)</li><li>Conversion rates &amp; funnel performance</li><li>Brand visibility and engagement</li></ul>Job Type: PermanentPay: ₹80,000.00 per monthBenefits:<ul><li>Work from home</li></ul>Work Location: Remote

Chief Marketing Officer

Riley Partners

Job Overview We are seeking an energetic and strategic Chief Marketing Officer (CMO) to lead our marketing initiatives and drive brand growth across multiple channels. As the visionary behind our marketing efforts, you will craft compelling campaigns, harness innovative digital tools, and steer our marketing team toward achieving outstanding results. Your leadership will ensure our brand remains dynamic, relevant, and influential in a competitive services industry. This role demands a passionate professional with a deep understanding of digital marketing, content creation, and data-driven strategies to elevate our presence and accelerate business growth.Duties<ul><li>Build and drive a data-driven, multi-channel marketing strategy targeted at owners, developers, general contractors, and facility managers; emphasize project delivery, safety history, and value-based differentiation; manage bid portals, RFPs, and pipelines with compelling case studies and measurable ROI.</li><li>Partner with the CEO, Operations (Estimating/Preconstruction), and Safety/Compliance to shape go-to-market, messaging, pricing strategy, and service-line expansion (e.g., civil works, renovations, facilities maintenance); own budget, demand quality, and ROI linked to win rates.</li><li>Lead the creation of engaging content marketing campaigns that resonate with diverse audiences, enhance brand awareness, and drive successful lead generation.</li><li>Lead and scale a regional marketing team including digital specialists, content creators, and vendor partners; build a library of credible content (case studies, safety records, client testimonials, videos, project portfolios); maximize presence at industry events, trade shows, local branding, and digital channels to reinforce reliability and on-time delivery; foster a culture of experimentation, speed to insight, and continuous learning with a modern tech stack.</li><li>Oversee all advertising sales initiatives, ensuring effective promotion of services through targeted campaigns on platforms like Google, Facebook, and TikTok.</li><li>Manage digital marketing efforts utilizing SEO (Search Engine Optimization), AEO, marketing automation tools, Google Analytics, and performance marketing techniques to optimize ROI.</li><li>Supervise the development and maintenance of the company website using WordPress, HTML, and other web technologies to ensure a seamless user experience.</li><li>Coordinate research efforts to identify market trends, customer needs, and competitive insights that inform strategic decision-making.</li></ul>Qualifications:<ul><li>Minimum bachelor's degree in Marketing, Business, or a related field; MBA or other relevant master&rsquo;s degree strongly preferred; 8&ndash;12+ years of senior B2B marketing leadership in construction services or industrial sectors preferred; proven track record with bid-driven lead generation and RFP processes; strong CRM/marketing automation experience (e.g., Service Titan); willingness to travel regionally.</li><li>Proven expertise in digital marketing channels, including SEO, AEO, Google Ads, paid ads, social media marketing, email marketing, and performance marketing.</li><li>Strong knowledge of multichannel marketing strategies integrating online and offline campaigns.</li><li>Experience with advertising sales development across various media platforms.</li><li>Proficiency in Adobe and Canva for content creation and visual storytelling.</li><li>Deep understanding of e-commerce platforms and tools such as WordPress and HTML for website management.</li><li>Skilled in analytics tools like Google Analytics to measure campaign effectiveness and inform strategy adjustments.</li><li>Ability to leverage marketing automation systems for lead nurturing and customer engagement.</li><li>Excellent research capabilities to stay ahead of industry trends and competitive landscapes.</li><li>Strong copywriting skills for compelling messaging across multiple formats.</li><li>Familiarity with Facebook Advertising, Google AdWords campaigns, print advertising methods, and product management principles.</li><li>Experience in B2B (business-to-business) marketing environments with a focus on building strategic partnerships.</li><li>Budgeting expertise to allocate resources effectively while maximizing impact across all channels. Join us as we shape the future of our brand! Bring your innovative ideas, strategic mindset, and passion for marketing excellence to lead our team toward new heights of success!</li></ul>Pay: $95,000.00 - $125,000.00 per yearBenefits:<ul><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Health savings account</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

PSSEMR School

Job Title: Marketing OfficerSalary Range : 60,000/- to 70,000/-Job DescriptionWe are looking for a proactive and results-driven Marketing Officer who can support and execute marketing initiatives that enhance brand visibility, generate leads, and contribute to business growth.The ideal candidate should combine strong execution skills, marketing knowledge, and coordination ability to support campaigns across digital, offline, and brand initiatives.This role requires someone who understands marketing not just as promotion &mdash; but as a strategic function that drives business impact.Role Objective <ul><li>Support execution of marketing strategies</li><li>Increase brand awareness and market presence</li><li>Generate leads and support sales efforts</li><li>Coordinate marketing campaigns and activities</li><li>Ensure smooth implementation of marketing plans</li></ul>Technical Skills RequiredMust-Have:● Basic digital marketing knowledge ● Campaign coordination skills ● Marketing research skills ● Reporting and documentation ● Content coordination understanding ● Presentation skills ● MS Office / Google Workspace proficiency Good to Have:● Social media knowledge ● CRM tools knowledge ● Basic analytics understanding ● Event coordination experience ● Marketing automation exposure ● Basic design understanding Soft Skills<ul><li>Strong communication skills</li><li>Interpersonal skills</li><li>Proactive mindset</li><li>Time management</li><li>Adaptability</li><li>Team collaboration</li><li>Problem-solving mindset</li><li>Learning attitude</li></ul>Qualifications● Degree in Marketing / Business Administration / Communications (preferred but not mandatory) ● Experience in marketing coordination or execution roles ● Internship or early career experience acceptable ● Experience in agency or corporate environment preferredJob Types: Full-time, PermanentPay: ₹60,000.00 - ₹70,000.00 per monthBenefits:<ul><li>Food provided</li><li>Health insurance</li><li>Provident Fund</li></ul>Work Location: In person

International Data Group, Inc.

<div>Overview:

About the Role &amp; Team<div></div><div> 
We are seeking a transformational Chief Marketing Officer to build marketing into a measurable revenue engine and establish our brand as the definitive authority in AI-era intelligence.</div><div>
We are looking for an AI-native, technology-savvy, highly digital marketing leader who combines strategic vision with hands-on operational depth. The ideal candidate is comfortable operating as a &ldquo;CMO-1&rdquo; builder &mdash; someone who can architect modern systems while personally driving execution during transformation.</div><div>
The CMO will modernize our brand positioning, design scalable demand generation, and enable sales through AI-powered, data-driven marketing infrastructure.</div>
What You&rsquo;ll Do<div></div><div> 
AI-Native Marketing Leader</div><ul><li>
Hands-on experience building marketing systems using multi-LLM architecture, generative engine optimization (GEO), intelligent workflows, and predictive analytics to drive pipeline</li><li>
Proficient with GEO strategies to ensure IDC intelligence appears prominently in AI-generated responses and summaries</li><li>
Understands how to market AI-enabled intelligence products to AI-savvy tech vendor buyers and IT Buyers who increasingly rely on LLM-mediated discovery</li><li>
Proven ability to leverage modern martech stack (ABM platforms, attribution models, precision targeting) for measurable business impact, not just tool adoption</li></ul><div>
Revenue Growth Architecture</div><ul><li>
Built demand generation engines that consistently deliver qualified pipeline to tech vendor clients across enterprise and digital motions</li><li>
Track record repositioning B2B tech/data brands against entrenched competitors with measurable market share gains</li><li>
Experience marketing to technology companies and IT organizations as buyers, understanding their unique intelligence and research needs</li><li>
Comfort with emerging discovery channels beyond traditional SEO/SEM</li></ul><div>
Partnership Ecosystem Development</div><ul><li>
Designed and executed co-marketing programs with technology partners that drive mutual revenue growth</li><li>
Experience building joint GTM initiatives with major AI platform players and tech vendors</li><li>
Track record managing partner marketing across US and international markets, particularly China</li><li>
Ability to structure win-win marketing agreements that accelerate pipeline for both parties</li></ul><div>
Strategic Positioning &amp; Content</div><ul><li>
Translated complex intelligence/data offerings into compelling value propositions for tech vendors and IT Buyers C-suite and strategy leaders</li><li>
Built thought leadership programs that establish market authority and shorten sales cycles with tech companies</li><li>
Comfortable packaging research and insights into formats that drive organic demand and AI agent discoverability</li></ul><div>
Product Partnership Leadership</div><ul><li>
Works closely with Product and Research teams to influence product marketing, including positioning, messaging, packaging, pricing narratives and go-to-market strategy.</li><li>
Establishes product marketing as a connective layer between product innovation, sales execution and market demand</li><li>
Drives successful launches of new intelligence products, platforms, and AI enabled capabilities with clear market narratives and adoption metrics</li><li>
Ensures continuous feedback loops between customers, sales, marketing, and product teams to inform road map differentiation</li></ul><div>
Internal and External Communications Leadership</div><ul><li>
Owns the strategic narrative of the company internally and externally, ensuring clarity, alignment, and consistency across all audiences</li><li>
Partners closely with executive leadership to shape and communicate company strategy, priorities, and market vision to employees</li><li>
Build strong internal communications frameworks that connect product innovation, strategy, and revenue goals across teams</li><li>
Oversee external communications, including brand messaging, executive visibility, media, analyst engagement, and market facing story telling</li></ul><div> 
What You Bring</div><ul><li>
12+ years marketing leadership with demonstrable revenue impact</li><li>
Background in B2B technology, SaaS, data/intelligence, or research/advisory with focus on tech vendor clients</li><li>
Scaled marketing through company transformation or significant growth phase</li><li>
Deep fluency with how tech companies buy intelligence, research, and advisory services</li><li>
Experience navigating partner ecosystems with global technology companies</li></ul><div>
Performance Orientation</div><ul><li>
Metrics-driven with accountability for outcomes; comfortable with transparent performance management and results-based compensation</li><li>
Bias toward execution over perfection; thrives on rapid iteration</li><li>
Low tolerance for generic corporate messaging or bureaucracy</li></ul><div>
Communication &amp; Collaboration</div><ul><li>
Direct, substantive communication style that translates strategy clearly to board, investors, and sales leadership</li><li>
Proven sales-marketing alignment with shared revenue accountability</li><li>
Comfortable in PE-backed transformation environment</li></ul><div>
Differentiators</div><ul><li>
Experience marketing to technology vendors navigating AI adoption and competitive repositioning</li><li>
Early adopter with proven results in GEO and AI-mediated discovery strategies</li><li>
International marketing leadership experience, particularly US and China</li><li>
Experience building and restructuring teams during organizational change</li><li>
Existing relationships within AI and technology ecosystems</li></ul><div> 
Why This Role Stands Out
 
At IDC, your work helps shape how the world understands technology and where it goes next. You collaborate with curious, high-caliber colleagues who value rigor, integrity, and shared success. As the premier global provider of trusted technology intelligence, IDC equips business and technology leaders with the evidence they need to make confident decisions. Our insights inform strategy, investment, and innovation across industries and regions.</div><div> 
</div><div>Recognized by IIAR as Analyst Firm of the Year for five consecutive years, IDC sets the standard for credibility and impact. With more than 1,000 analysts worldwide and a truly global perspective, we combine deep expertise with practical relevance. Here, your ideas matter, your voice is heard, and your contributions provide the insights leaders rely on every day. It is meaningful work, backed by a culture that supports growth, collaboration, and long-term career development with a globally respected brand.</div><div> 
What We Offer</div><ul><li>
15 vacation days (prorated based on start date)</li><li>
12 company-paid holidays</li><li>
6 paid sick days (prorated based on start date; may vary by state)</li><li>
Medical, dental, and vision coverage</li><li>
2 floating holidays (prorated based on start date)</li><li>
1 volunteer day</li><li>
401(k) company match (IDC matches 3% on the first 6% of employee contributions)</li><li>
Company-paid short-term disability</li><li>
Company-paid life insurance 
</li><li>
Company-paid parental leave</li></ul><div> 
Compensation Transparency</div><div>
At IDC, we are committed to fair and equitable pay practices. Employees are compensated equitably for their work, aligned with their skills and experience. Salary and incentive structures are determined through a rigorous process that considers experience, education, certifications, role-specific requirements, internal equity, and verified U.S. market data from an independent third-party partner. 
 
The expected total annual compensation, depending on location and experience, is between $275,000-525,000 inclusive of base salary and variable compensation.</div><div> 
Equal Opportunity Employer</div><div>
IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify.</div><div></div><div><div><div> 
</div></div> 
<div><div>
#LI-JF1</div></div> 
<div><div>
#LI-Remote</div></div></div></div><div></div>

Chief Marketing Officer (CMO)

EVAM

<div>
 
 
 Chief Sales Officer (Hands-on, Enterprise)
 
 
 
 
 
 
 We&rsquo;re looking for a
 
 Chief Sales Officer who still sells, by choice
 
 .
 
 
 This is not a scale-only role and not a management-from-a-distance job. This role is
 
 based in
 
 
 Istanbul
 
 and requires a strong, on-the-ground presence.
 
 
 For at least the first 12&ndash;18 months, you will personally be involved in selling, while building and upgrading the sales organization around you.
 
 
 
 
 
 
 What this role really is
 
 
 <ul>
 <li>
 You personally lead and close
 
 large, complex, long-cycle enterprise SaaS deals
 
 </li>
 <li>
 You work side by side with the team, selling together
 </li>
 <li>
 You coach people
 
 inside real deals
 
 , not from a dashboard
 </li>
 <li>
 You help define how we sell: ICP, qualification discipline, pricing logic, deal strategy
 </li>
 <li>
 You work closely with the CEO on commercial direction
 </li>
 </ul>
 
 Success here is not about activity or volume.
 
 
 It&rsquo;s about
 
 deal quality, judgment, and building a stronger sales team over time
 
 .
 
 
 
 
 
 
 What we&rsquo;re looking for
 
 
 <ul>
 <li>
 Someone who has
 
 personally closed serious enterprise SaaS deals
 
 and can clearly explain how
 </li>
 <li>
 A leader who enjoys
 
 developing people
 
 , not just outperforming them
 </li>
 <li>
 Experience growing an enterprise sales function in a scale-up environment, driving ambitious ARR growth, and getting to a global scale.
 </li>
 <li>
 Comfort operating in enterprise-heavy environments (telco, banking, martech, CDP, data platforms)
 </li>
 <li>
 Someone who can challenge the founder, take ownership, and build trust with customers
 </li>
 </ul>
 
 
 
 
 
 What this role is
 
 NOT:
 
 
 
 <ul>
 <li>
 A post-scale VP Sales who no longer sells
 </li>
 <li>
 A process-first or forecast-only role
 </li>
 <li>
 SMB or high-velocity sales background
 </li>
 <li>
 Management with a weak coaching presence
 </li>
 <li>
 &ldquo;My team did it&rdquo; profiles without personal deal ownership
 </li>
 </ul>
 
 
 
 
 
 In short:
 
 
 
 This is a leadership role for someone who wants to
 
 sell, coach, and build
 
 , not just manage a number.
 
 
 
 
 
 If this sounds like you, or someone you&rsquo;d strongly recommend, let&rsquo;s talk.
 
 
 
</div>

Chief Sales Officer

Pulse Hotels & Resorts

<div>
 
 
 Group Director of Marketing (brand marketing focus)
 
 
 
 
 Reporting to Chief Operating Officer
 
 
 
 
 
 
 
 Position Overview
 
 
 
 The role is responsible for shaping and driving the Pulse Hotels &amp; Resorts&rsquo; and its distinct brand portfolio vision, market positioning, and overall marketing strategy. This executive leader oversees all marketing functions, with a strong emphasis on brand building, storytelling, customer experience, and long-term strategic growth. The role ensures that Pulse&rsquo;s &amp; its sub-brands brand identity, products, and values are consistently communicated across all communication channels and markets, strengthening recognition, loyalty, and revenue performance.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Brand Strategy &amp; Positioning
 
 
 <ul>
 <li>
 Develop and own Pulse&rsquo;s and each sub-brands brand strategy, ensuring clear, differentiated, and compelling brand identities.
 </li>
 <li>
 Lead all brand architecture initiatives, including product positioning, messaging frameworks, and brand CID guidelines.
 </li>
 <li>
 Oversee market research and insights to guide brand decisions, consumer segmentation, and competitive positioning.
 </li>
 <li>
 Ensure brand consistency across all corporate, marketing, and guest-facing touchpoints.
 </li>
 <li>
 Conduct regular guests journey audits and reports across the Pulse portfolio.
 </li>
 </ul>
 
 
 
 
 
 Marketing Leadership &amp; Vision
 
 
 <ul>
 <li>
 Build and lead a high-performing Pulse marketing team, fostering creativity, innovation, and cross-functional collaboration.
 </li>
 <li>
 Ensure the marketing team has clarity on vision and deliver coaching and mentorship actorss the Pulse marketing organisation.
 </li>
 <li>
 Build, train, lead (vacation cover) and coach the Marketing Communication Leads of each sub-brand property.
 </li>
 <li>
 Set annual marketing goals and KPIs aligned with Pulse&rsquo;s and each sub-brands strategy and revenue targets.
 </li>
 <li>
 Support the individual resorts in budgeting, planning, and performance measurement of all marketing activities.
 </li>
 <li>
 Collaborate closely with the executive leadership team, particularly operations, commercial development and sales to drive integrated growth initiatives.
 </li>
 <li>
 Collaborate closely with the HR &amp; L&amp;D teams to foster understanding of brand culture, brand values, belonging and empowerment across the organisation.
 </li>
 </ul>
 
 
 
 
 
 Brand Marketing &amp; Communications
 
 
 <ul>
 <li>
 Own the brand marketing roadmap, including campaigns, content strategy, creative direction, and storytelling.
 </li>
 <li>
 Oversee public relations, thought leadership, brand partnerships, and influencer/partnership strategies.
 </li>
 <li>
 Launch high-impact PR campaigns tied to sustainability in close collaboration with the Head of Sustainability.
 </li>
 <li>
 Co-create the development of advertising campaigns across digital channels with the CCO.
 </li>
 <li>
 Ensure consistent brand tone of voice and creative quality across the organisation.
 </li>
 <li>
 Review all creative output and provide feedback and coaching to the in-house Design &amp; Content Creation team.
 </li>
 </ul>
 
 
 
 
 
 Digital Marketing &amp; Customer Experience
 
 
 <ul>
 <li>
 Oversee digital brand presence, including website experience, social media, SEO/SEM, and performance marketing in coordination with the CCO and specialised teams (e-commerce &amp; dig. Marketing team).
 </li>
 <li>
 Ensure a seamless and cohesive guest journey across all online and offline touchpoints.
 </li>
 <li>
 Utilise analytics and data-driven insights to optimise brand engagement, campaign performance, and market reach.
 </li>
 </ul>
 
 
 
 
 
 Innovation &amp; Growth
 
 
 <ul>
 <li>
 Identify emerging market trends, technologies, and guest behaviours to inform brand strategy and long-term planning.
 </li>
 <li>
 Champion new ideas, creative concepts, and modern approaches to brand storytelling and engagement.
 </li>
 <li>
 Develop compelling and valuable strategic concepts and brands for new Pulse properties in-house, by ensuring brand cohesion across the Pulse portfolio.
 </li>
 <li>
 Drive the brand&rsquo;s expansion into new markets and channels.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years of experience in senior marketing roles with a strong track record in brand marketing leadership.
 </li>
 <li>
 Proven experience building, evolving, and scaling brands, preferably in luxury hospitality, a fast-growing or consumer-focused environment.
 </li>
 <li>
 Demonstrated expertise in developing integrated marketing strategies that combine brand, digital, content, and communications.
 </li>
 <li>
 Strong analytical capabilities with experience using data to inform strategic decisions.
 </li>
 <li>
 Exceptional leadership, communication, and stakeholder management skills.
 </li>
 <li>
 Experience managing creative teams, agencies, and significant marketing budgets.
 </li>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.
 </li>
 </ul>
 
 
 
 
 
 Key Competencies
 
 
 <ul>
 <li>
 Strategic thinker with a strong operational focus and a proactive, hands-on mindset
 </li>
 <li>
 Results-oriented and execution-focused
 </li>
 <li>
 Strong brand storyteller and communicator
 </li>
 <li>
 Data-driven decision maker
 </li>
 <li>
 Creative leader with high design and brand sensibility
 </li>
 <li>
 Collaborative and influential at the executive level
 </li>
 <li>
 Guest-centric mindset
 </li>
 </ul>
 
 
</div>

Group Director of Marketing - UAE Based

Capital Area Transportation Authority

<div>Job Summary
As CATA&rsquo;s chief marketing and public information officer, the Director of Marketing is a multidimensional strategist, adviser, problem solver and integrator; a collaborative leader that develops, integrates, aligns and executes both offensive and defensive communications. Incumbent oversees the communications strategy and function, and all its related disciplines &ndash; public affairs, public relations, corporate communications, marketing, advertising, and new media. Incumbent directs reporting employees to achieve departmental goals that support CATA&rsquo;s mission, vision and values. Additionally, the incumbent assists in defining and evaluating the organization&rsquo;s achievement of strategic goals, playing a key role in advising the Chief Executive Officer on emerging issues that directly or indirectly impact CATA&rsquo;s brand and reputation. 
Essential Functions<ul><li>
Strategic, research-based decision-making and approach to managing CATA&rsquo;s overall brand, reputation, and the day-to-day activities of reporting department personnel in achieving CATA&rsquo;s strategic goals and objectives.</li><li>
Advise CATA CEO and partner with other senior leaders on all communications and public affairs.</li><li>
Create, deliver and drive organizational strategy and message development for small- and large-scale marketing initiatives, campaigns, announcements and releases, using all available media and outlets.</li><li>
Oversee content development throughout all channels, media and technology for services, products and internal/external documentation.</li><li>
Assist CEO and other senior leaders on internal communication, culture development, brand communication strategy and opportunities to share CATA&rsquo;s brand and story publicly.</li><li>
Responsible for strength-of-bench talent and developing the next generation of communicators who can operate well in a fast-paced environment and demonstrate strategic intuitiveness along with the technical competencies needed to manage communication for multiple stakeholders across multiple platforms.</li><li>
Responsible for all public relations within CATA; building, sustaining and managing the organization&rsquo;s reputation as seen and understood by the public and CATA&rsquo;s various stakeholders.</li><li>
Liaise with teams within the organization for crisis management.</li><li>
Manage, write and communicate press releases to the public and media.</li><li>
Oversee communication strategy, including social media and social networking.</li><li>
Management of the overall organizational and company brand and reputation, serving as CATA&rsquo;s brand evangelist, and advocating for the company and its customers.</li><li>
Effective and decisive execution of public relations and brand-management strategies, including crisis management and communications.</li><li>
Oversight of Marketing Department personnel and activities.</li><li>
Seamlessly partner with other CATA Directors, Deputy CEO and CEO to achieve CATA&rsquo;s strategic goals, primarily where overlapping responsibilities and interests converge, e.g., service changes and development, marketing research, media relations, triennial review, job fairs, employee pride-building activities, mobile fare payment, security cameras, PASS, etc.</li><li>
Create a meaningful connection for CATA with organizations, businesses, government agencies, nonprofits, business leaders within the tri-county region to achieve CATA&rsquo;s strategic goals and objectives (e.g., CATA&rsquo;s Regional Advocacy for Disadvantaged Populations include partnerships with City of Lansing Community Relations &amp; Human Services Department, Advent House Ministries, Capital Region Housing Collective, Power of We Consortium).</li><li>
Procurement and oversight of contracted service providers within scope and budget for departments of oversight, including a public relations advisor, full-service public relations firm, three full-service marketing and advertising creative agencies, a market-research firm, a website maintenance and development firm, security and protection company, three vending services companies at three CATA facilities, an intercity bus service provider at two CATA facilities, community policing and social services support through Lansing Police Department.</li><li>
Assist CEO with the management of governmental, legislative and public affairs.</li><li>
Define, implement and account for departmental workflow processes that effectively allow for oversight of projects, programs and campaigns, production timelines, budget impacts, measurements of success and analyses.</li><li>
Define and manage fiscal year budgets for departments of oversight, including a monthly review of variance reports and year-to-date assessment of budget activities with budget managers.</li><li>
Evaluate and motivate reporting employees to achieve departmental and organizational goals and objectives.</li></ul> 
 Job Duties
 This position is responsible for capably managing the Marketing Department, defining and implementing efficient and effective processes that support CATA&rsquo;s strategic objectives and goals. Responsibilities require flexibility in working outside of normal business hours.<ul><li>
Direct the development and execution of advertising, marketing and public relations plans and strategies to support Board-approved objectives.</li><li>
Direct, implement and oversee budgets for the Marketing Department as approved by CATA&rsquo;s Board of Directors.</li><li>
Oversees contracted service providers, ensuring that all scopes of work are met within budget.</li><li>
Direct and execute advertising and marketing programs, campaigns and events.</li><li>
Manage positive and effective public and customer relations, resulting in an impeccable brand image and reputation.</li><li>
Effectively work with regional leaders, targeting existing and new audiences and markets toward which to promote CATA&rsquo;s mission, vision, values and strategic objectives.</li><li>
Oversee the process and production of route schedules, promotional pieces and internal forms to ensure understanding of audience and adherence to brand, message, budget.</li><li>
Oversee the branding and messaging of internal communications, programs and special projects that raise employee awareness of CATA&rsquo;s products and services.</li><li>
Direct and implement promotions, sponsorships, communications and special events that increase public/community awareness of CATA&rsquo;s services.</li><li>
Oversee planning and implementation of employee pride-building and enrichment activities, such as fundraising activities, community-based events (Silver Bells, Trick or Treat on the Square) and other programs.</li><li>
Design and implement departmental work-flow processes that ensure end-user compliance and success in managing and communicating about projects.</li><li>
Plan and direct the writing, editing and publishing of internal and external communications including CATA&rsquo;s Annual Report, Community Report, History Document, website content, informational items, press releases/advisories, speeches/talking points and brochures to raise awareness of CATA&rsquo;s value to the community and ensure public support of the Authority&rsquo;s efforts.</li><li>
Provide timely, reliable and effective reports and communications, written and oral.</li><li>
Assist the CEO/Executive Director as requested.</li><li>
Provide backup and relief for other departments as needed.</li><li>
Participate as an effective member of the CATA administrative and management team and perform all duties described.</li></ul> 
Reports To:
CEO/Executive Director
Supervises:
Marketing Manager &ndash; Service Information
Marketing Manager &ndash; General &amp; Deputy PIO
Marketing Executive Assistant
Marketing and Media Relations Strategist
Digital Accessibility Specialist
Digital Marketing Intern 
Qualifications:<ul><li>
Bachelor's degree required; master&rsquo;s degree preferred with minimum of 10 years of experience in communications field, preferably marketing and/or public relations. Public transit experience preferred. Minimum of 10 years of experience in supervisory role.</li><li>
Demonstrated ability to oversee the creation, distribution, modification and management of digital media for the purpose of broadcasting or communicating information (including text, audio, video and graphics) transmitted over the Internet for viewing on the Internet through a screen, including user experience.</li><li>
Outstanding writing and communication skills, including experience in composing speeches, reports, web and social content, articles, and internal and external newsletters.</li><li>
Strong organizational and work-flow process skills; ability to manage multiple tasks concurrently.</li><li>
Proficient computer skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook, Visio) or comparable products required. Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) a plus.</li><li>
Ability to communicate effectively, manage details, meet competing deadlines and work strategically and independently to meet common organizational objectives.</li><li>
Neat and professional appearance.</li><li>
Able to perform essential functions, duties and tasks as assigned.</li><li>
Must be cooperative, willing to work with and learn from others, and able to respond productively to change.</li><li>
Punctual and reliable attendance as necessary to meet ongoing service requirements for public transportation.</li></ul> 
_______________________________________________________________________ 
This job description is stated in general terms and does not include all
assigned or required duties.
.
_______________________________________________________________________</div>

Director of Marketing

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