consumer insight manager

BISSELL

<div>Overview:
<div>
The Associate Consumer Insights Manager supports the generation of foundational consumer insights that inform upstream product development, including ideation, concept development, and optimization. This role partners closely with Advanced Development, Design and upstream category marketing teams to ensure early-stage decisions are grounded in a strong understanding of consumer needs, behaviors, and unmet opportunities.</div><div></div><div> 
This position plays a critical role in translating consumer learning into actionable input for product pipelines by executing research, synthesizing insights, and supporting qualification of concepts prior to downstream investment (via the insights playbook). The Associate Consumer Insights Manager operates as an emerging Voice of the Consumer, contributing insight-led thinking while building expertise in research design, analysis, and storytelling.</div>
Responsibilities:
<ul><li>Execute qualitative and quantitative consumer research to support upstream product development, including ideation, concept testing, and product optimization (following the prescribed Insights playbook).</li><li>
Partner with Advanced Development, Design and upstream category marketing teams to clarify business questions and translate them into effective research approaches.</li><li>
Support early-stage insight generation by identifying consumer needs, tensions, and usage behaviors relevant to product innovation.</li><li>
Contribute to the development and refinement of product concepts through consumer feedback, iterative testing, and learning plans.</li><li>
Assist in evaluating product experiences (BISSELL and competitive) through usability testing, in-home usage, and concept optimization studies.</li><li>
Analyze research data and synthesize findings into clear, actionable insights that inform product and portfolio decisions.</li><li>
Develop insight summaries and presentations that effectively communicate implications for design, positioning, and feature prioritization.</li><li>
Manage research projects, including timelines, vendors, and deliverables, with guidance from senior insights leaders.</li><li>
Leverage existing research platforms, tools, and AI-enabled capabilities to enhance insight generation and efficiency.</li><li>
Support the broader insights team by contributing to foundational learning agendas and best practices.</li><li>
Act as a developing consumer advocate by ensuring consumer perspective is represented in early product discussions.</li></ul>
Qualifications:

REQUIRED EXPERIENCE/EDUCATION:
<ul><li>Degree minimum: Bachelor&rsquo;s degree</li><li>
Specific concentration: Market Research or related</li><li>
Experience level: Minimum of 3-5 years in consumer insights, market research or related product development roles</li></ul><div>
PREFERRED EXPERIENCE/EDUCATION:</div><ul><li>
Experience supporting product development or innovation-focused research</li><li>
Exposure to concept testing, usability testing, or iterative product learning</li><li>
Experience working with external research vendors or internal analytics partners</li></ul><div>
SPECIALIZED TRAINING OR SKILLS REQUIRED:</div><ul><li>
Expertise in quantitative research design and analytics; working knowledge of qualitative methods</li><li>
Strategic thinker with a strong ability to link insights to business impact</li><li>
Strong communication and storytelling skills, both written and verbal</li><li>
Comfortable working independently and managing multiple projects</li><li>
Proficient in Microsoft Office (Excel, PowerPoint, Word); familiarity with research tools/platforms</li><li>
Genuine passion for pets and interest in improving the lives of pet families through product innovation</li></ul><div>
WHAT'S NEXT, APPLY NOW! 
BISSELL is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law</div></div>

Associate Consumer Insights Manager

Pernod Ricard

<div>Pernod Ricard is Conviviality
We are Cr&eacute;ateurs de convivialit&eacute;. Conviviality is what makes us unique.
It's a key part of our culture as a Company and is something that people can truly understand and experience once they join Pernod Ricard. When working on our refreshed EVP, we wanted to make sure to capture this essence and incorporate it into our storytelling going forward, to proclaim it: &ldquo;Conviviality, it&rsquo;s our thing.&rdquo;
Objectives
At Pernod Ricard T&uuml;rkiye, we believe strong brands are built on strong insights. 
We are looking for a Consumer Insight Management Trainee who will actively contribute to shaping marketing and commercial strategies through data, research and deep consumer understanding in the Turkish market.
This role offers hands-on exposure to strategic insight generation, cross-functional collaboration and direct interaction with global and local research tools.
Key Responsibilities<ul><li>
Support the Consumer Insight Manager in transforming consumer and market data into actionable strategic recommendations</li><li>
Work closely with external research partners such as Ipsos throughout research design, briefing, fieldwork and evaluation processes</li><li>
Coordinate end-to-end research projects, ensuring timely and high-quality delivery of outputs</li><li>
Actively utilize global research platforms such as PRIME for data tracking, analysis and insight generation</li><li>
Provide analytical and data-driven support to Marketing, Sales and Business Development teams</li><li>
Analyze quantitative and qualitative research results, synthesize findings and prepare impactful presentations for senior stakeholders</li><li>
Support budget tracking and PR&ndash;PO processes in collaboration with brand teams</li><li>
Serve as a bridge between insight, brand and commercial teams to ensure alignment and clarity</li></ul>
Requirements<ul><li>
Bachelor&rsquo;s degree completed (graduated candidates only) in Sociology, Business Administration, Economics or related fields</li><li>
Strong analytical mindset; confident working with numbers, research outputs and large data sets</li><li>
Advanced command of MS Excel and PowerPoint</li><li>
Strong written and verbal communication skills in English</li><li>
Ability to manage multiple stakeholders and work cross-functionally</li><li>
High sense of ownership, confidentiality and professional ethics</li><li>
Structured, detail-oriented and proactive</li></ul>
Preferred<ul><li>
Internship or early-career experience in consumer insight, market research, strategy or analytics functions</li><li>
Exposure to research agencies or research-based projects</li><li>
Familiarity with research tools, data platforms or syndicated studies</li></ul>
Our Management Trainee roles are designed for recent graduates at the beginning of their professional journey. We are looking for high-potential talent who are eager to build a career in insight-driven strategy and contribute to shaping the future of our brands in Turkey.
Where Conviviality is at work?
Collective Spirit: Conviviality is in our DNA and connects us beyond borders. The more diverse we are, the better we are at shaping the future of our industry. At our table, we have fun and bring a performance mindset to our work. We feel proud to continue the legacy of our group and iconic brands.
Craft Your Path: Our people enjoy coming together and transforming obstacles into opportunities. Everyone is empowered to do their best work and we nurture an enthusiasm for innovation and growth. Here, you will own your career and have access to unique opportunities to craft the path you want to take.
Cultivate The Future: We&rsquo;re a business with a soul. We care deeply about each other, our communities and our planet. We cherish the land where our products are grown and are committed to bringing good times from a good place. Being responsible in a safe and sustainable way is at the core of everything we do.
Building a Workplace of Inclusion
In line with the Group&rsquo;s core values, all recruitment processes are guided by the PR Leadership Attributes and the technical skills required for the role, ensuring fairness and eliminating any potential bias in candidate evaluation.
Job Posting End Date:
Target Hire Date:
2026-03-13
Target End Date:
2026-03-14</div>

Consumer Insight Management Trainee

Kraft Heinz

<div><h2 class="jobSectionHeader">Job Description
</h2>We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou&rsquo;ll work in an impactful team- alongside peers, always trying to reach the next level. You&rsquo;ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East &amp; Africa business. 
 
In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish &ldquo;one view of the consumer&rdquo;. 
 
Responsibilities:
<ul><li>Turn consumer- trend and business performance data into compelling insights- which are actionable &amp; relevant
</li><li>Collaborate with category &amp; marketing teams- agencies &amp; the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
</li><li>Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
</li><li>Find opportunities to drive further growth in category development &amp; innovation
</li><li>Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept &amp; copy tests
</li><li>Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
</li><li>Using syndicated data to answer business needs and drive growth
</li><li>The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
</li><li>Ensure that Insight work is delivered in a timely and efficient manner.
</li><li>Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
</li><li>Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.
</li></ul>What you bring:
<ul><li>Established track record in consumer insights- interpreting data into meaningful information and actions.
</li><li>Highly proficient consumer researcher displaying a broad &amp; diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative &amp; quantitative- continuous &amp; ad hoc)
</li><li>Commercially minded- understanding marketing principles and how brands are managed in order to grow
</li><li>Highly numerate with advanced analytical skills &amp; ability to prepare reports and presentations to tight deadlines
</li><li>Ability to Simplify
</li><li>Effective Communicator
</li><li>Strategic thinker
</li><li>Analytical
 </li><li>Curious- open- creative
</li><li>Resilience
</li><li>7 years of experience in Research Field.
</li></ul><h2 class="jobSectionHeader">Location(s)
</h2>El Tagamoa El Khames Commercial Office 
 
 
Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .</div>

Consumer Insights Manager MEA

Charcuterie Artisans

<div><div>The Category &amp; Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You&rsquo;ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.</div>
<h3 class="jobSectionHeader">Duties/Responsibilities:</h3><ul><li>
Own and manage syndicated data sources to track category, brand, and competitor performance.</li><li>
Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.</li><li>
Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.</li><li>
Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.</li><li>
Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.</li><li>
Support new product innovation and brand strategy with data-driven insights and category rationale.</li><li>
Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.</li><li>
Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.</li></ul><h3 class="jobSectionHeader">
Required Skills/Abilities:</h3><ul><li>
Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.</li><li>
Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.</li><li>
Exceptional analytical, storytelling, and presentation skills&mdash;able to turn complex data into compelling insights.</li><li>
Deep understanding of retail dynamics, category strategy, and shopper marketing.</li><li>
Experience working with grocery, mass, natural, and/or specialty retail channels.</li><li>
Passion for food, entertainment, and the evolving consumer landscape.</li></ul><h3 class="jobSectionHeader">
Education and Experience:</h3><ul><li>
Bachelor&rsquo;s Degree or equivalent.</li><li>
5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.</li><li>
Experience working with grocery, mass, natural, and/or specialty retail channels.</li></ul>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Category and Insights Manager

Carma

<div>CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what&rsquo;s meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.
Overview
An Insights Manager at CARMA will lead the end-to-end setup, management, and delivery of insight products for one of our most pivotal clients. This role is responsible for ensuring the quality, clarity, and strategic value of all deliverables, acting as the critical bridge between the client and CARMA&rsquo;s internal teams.
The role carries a dual reporting line to the Key Account Director and the Insights Consultant, MENA, and is delivered as an on-site secondment at the client&rsquo;s location in Dammam, KSA. This embedded model supports close collaboration, rapid knowledge exchange, and the development of strong, trusted client relationships.
This position is ideal for someone genuinely passionate about insights&mdash;particularly media insights&mdash;who thrives on translating complex data into meaning, identifying patterns, and enabling confident, informed decision-making. The successful candidate will bring broad experience delivering media insights across sectors and will be comfortable independently producing comprehensive, executive-level analysis that drives action.
Active engagement with the wider insights and communications industry is highly valued, including familiarity with recognised measurement frameworks such as AMEC. While formal qualifications are welcomed, curiosity, critical thinking, and a commitment to continuous learning are essential.
Insights Managers are expected to confidently manage senior stakeholders both internally and externally, build strong client partnerships, coach and manage secondees based on-site, and contribute to innovation&mdash;particularly through the effective use of AI tools to enhance insight generation, quality, and efficiency.
What you&rsquo;ll do<ul><li>
Lead and manage ad-hoc and ongoing insight reporting for a Tier 01 client, providing on-site support aligned to evolving business needs</li><li>
Independently develop end-to-end analysis and insight reports from the ground up, delivering clear, actionable recommendations for senior and executive stakeholders</li><li>
Provide strategic insight and counsel during key moments, including high-profile events, issues, and crises</li><li>
Manage and oversee the on-site secondee team to ensure seamless client support, consistency of output, and alignment with project objectives</li><li>
Design and deliver a comprehensive, scalable measurement programme aligned to the client&rsquo;s strategic goals</li><li>
Build and maintain strong, trusted, long-term relationships with client stakeholders</li><li>
Leverage AI-enabled tools and platforms to enhance insight generation, improve efficiency, and evolve reporting methodologies</li><li>
Support proposal development, client onboarding, and account growth initiatives as required</li></ul> 

Requirements 
<ul><li>
Demonstrated experience delivering media insights across industries, with the ability to turn complex datasets into clear strategic narratives</li><li>
A strong passion for storytelling through data, evidence-based analysis, and insight-led decision-making</li><li>
The ability to independently produce executive-level reports, with excellent writing, synthesis, and presentation skills</li><li>
Experience gained either agency-side or client-side, including backgrounds such as media analysis, journalism, reporting, or editorial roles where clarity, accuracy, and senior-level communication are critical</li><li>
Strong understanding of audience analysis and online media, including digital performance, engagement, and narrative dynamics</li><li>
Familiarity with AMEC frameworks (formal certification welcomed but not required)</li><li>
Excellent client communication, project management, and stakeholder management skills</li><li>
A collaborative, curious mindset with a strong drive for learning, innovation, and continuous improvement</li></ul></div>

Insights Manager

CARMA

<div>
 
 
 CARMA
 
 is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what's meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.
 
 
 
 
 
 
 Role Overview
 
 
 
 An Insights Manager at CARMA will lead the end-to-end setup, management, and delivery of insight products for one of our most pivotal clients. This role is responsible for ensuring the quality, clarity, and strategic value of all deliverables, acting as the critical bridge between the client and CARMA's internal teams.
 
 
 
 
 
 The role carries a dual reporting line to the Key Account Director and the Insights Consultant, MENA, and is delivered as an
 
 on-site secondment
 
 at the client's location in
 
 Dammam, KSA
 
 . This embedded model supports close collaboration, rapid knowledge exchange, and the development of strong, trusted client relationships.
 
 
 
 
 
 This position is ideal for someone genuinely passionate about insights&mdash;particularly media insights&mdash;who thrives on translating complex data into meaning, identifying patterns, and enabling confident, informed decision-making. The successful candidate will bring broad experience delivering media insights across sectors and will be comfortable independently producing comprehensive, executive-level analysis that drives action.
 
 
 Active engagement with the wider insights and communications industry is highly valued, including familiarity with recognised measurement frameworks such as AMEC. While formal qualifications are welcomed, curiosity, critical thinking, and a commitment to continuous learning are essential.
 
 
 
 
 
 Insights Managers are expected to confidently manage senior stakeholders both internally and externally, build strong client partnerships, coach and manage secondees based on-site, and contribute to innovation&mdash;particularly through the effective use of AI tools to enhance insight generation, quality, and efficiency.
 
 
 
 
 
 
 Role &amp; Responsibilities
 
 
 <ul>
 <li>
 Lead and manage ad-hoc and ongoing insight reporting for a Tier 01 client, providing on-site support aligned to evolving business needs
 </li>
 <li>
 Independently develop end-to-end analysis and insight reports from the ground up, delivering clear, actionable recommendations for senior and executive stakeholders
 </li>
 <li>
 Provide strategic insight and counsel during key moments, including high-profile events, issues, and crises
 </li>
 <li>
 Manage and oversee the on-site secondee team to ensure seamless client support, consistency of output, and alignment with project objectives
 </li>
 <li>
 Design and deliver a comprehensive, scalable measurement programme aligned to the client's strategic goals
 </li>
 <li>
 Build and maintain strong, trusted, long-term relationships with client stakeholders
 </li>
 <li>
 Leverage AI-enabled tools and platforms to enhance insight generation, improve efficiency, and evolve reporting methodologies
 </li>
 <li>
 Support proposal development, client onboarding, and account growth initiatives as required
 </li>
 </ul>
 
 
 
 
 
 Experience Required
 
 
 <ul>
 <li>
 Demonstrated experience delivering media insights across industries, with the ability to turn complex datasets into clear strategic narratives
 </li>
 <li>
 A strong passion for
 
 storytelling through data
 
 , evidence-based analysis, and insight-led decision-making
 </li>
 <li>
 The ability to independently produce
 
 executive-level reports
 
 , with excellent writing, synthesis, and presentation skills
 </li>
 <li>
 Experience gained either agency-side or
 
 client-side
 
 , including backgrounds such as media analysis, journalism, reporting, or editorial roles where clarity, accuracy, and senior-level communication are critical
 </li>
 <li>
 Strong understanding of
 
 audience analysis and online media
 
 , including digital performance, engagement, and narrative dynamics
 </li>
 <li>
 Familiarity with AMEC frameworks (formal certification welcomed but not required)
 </li>
 <li>
 Excellent client communication, project management, and stakeholder management skills
 </li>
 <li>
 A collaborative, curious mindset with a strong drive for learning, innovation, and continuous improvement
 </li>
 </ul>
</div>

Apple

At Apple, we focus deeply on our customers&rsquo; experience. Apple Ads brings this same approach to advertising, helping people find exactly what they&rsquo;re looking for while enabling advertisers to grow their businesses. 
 
Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is grounded in trust, connection, and impact. We respect user privacy, thoughtfully integrate advertising into the customer experience, and deliver value for advertisers of all sizes, from small app developers to global brands. When advertising is done right, it benefits everyone. 
 
Within Apple Ads, the Search Demand Product Analytics team is growing and looking to add a Manager to the leadership team. This role will lead the Advertiser Measurement function, partnering closely with Search Demand Product to support new product development, launch measurement, and impact evaluation. The team works across opportunity sizing, telemetry and measurement design, launch reporting, and post-launch analysis to ensure product decisions are grounded in rigorous, scalable analytics. 
 
This role will build, lead, and mentor a team of data scientists while helping formalize processes that scale with increasing product velocity. 
 
Description 
 
As a Manager on the Apple Ads Search Demand Product Analytics team, you will lead a group of data scientists responsible for advertiser measurement and new product analytics. Your team will support the full product lifecycle, including opportunity sizing, defining measurement and telemetry requirements, designing launch reporting, and evaluating post-launch impact. 
 
You will set priorities, raise the level of analytical rigor, and ensure strong cross-functional alignment with Product and Engineering stakeholders. As the organization grows, you will help establish scalable measurement frameworks that enable consistent, high-quality decision-making across launches. 
 
This is a hands-on leadership role. The Manager is expected to operate with the technical depth of a senior individual contributor while leading and developing others.&quot;,&quot;responsibilities&quot;:&quot;Collaborate with Product Insights Leadership: Work closely with Product Insights leadership to provide timely insights on our product, identify opportunities for new or improvements to existing products and consistently deliver actionable, innovative and accurate product analysis. 
 
Lead, Mentor, and Grow: Build and manage a team of early-to-mid-career data scientists, fostering a culture of rigorous analysis, innovation, and intellectual curiosity. 
 
Collaborate with Product Teams: Drive timely and impactful insights and analysis in product areas included but not limited to: Measurement &amp; Telemetry, API &amp; UI instrumentation, Campaign Management, Demand Side Experimentation, Reporting and Insights, Policy &amp; Compliance, and Bidding. 
 
Product Impact: Guide the team in leveraging advanced statistical and machine learning techniques to provide innovative and actionable product insights that improve the product for our customers 
 
Partner with Product, Engineering, and GTM Teams: Collaborate closely with stakeholders from Product, Engineering and GTM teams to insure high quality, actionable insights are provided throughout the GTM process. 
 
Champion Privacy: Work with Privacy and Legal teams to ensure all analysis and data usage adheres to Apple&rsquo;s strict commitment to user privacy. 
 
Measure Impact: Develop methods to track the influence and adoption of the team's work on our business. 
 
Minimal travel required. This role is ideal for a technically strong data science leader who is passionate about developing people and driving measurable product impact. 
 
Preferred Qualifications 
 
Experience in digital advertising, search ads, marketplaces, or performance-driven consumer businesses 
 
Familiarity with mobile app marketing or auction-based systems 
 
Experience designing scalable measurement frameworks for new product launches 
 
Experience building reporting systems that inform leadership decision-making 
 
Track record of influencing product strategy through data-driven insights 
 
Experience working in privacy-conscious environments 
 
Minimum Qualifications 
 
5+ years of experience in product analytics, data science, or a related quantitative field 
 
Experience leading or mentoring data scientists, with demonstrated technical and project leadership 
 
Strong foundation in experimentation, statistical analysis, and business impact measurement 
 
Ability to operate with senior-level technical depth and guide complex analytical work 
 
Experience partnering cross-functionally with Product and Engineering teams 
 
Excellent communication skills, with the ability to translate complex analysis into clear, actionable insights 
 
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Manager, Demand Insights - Apple Ads (Search Demand)

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Manager, Demand Insights - Apple Ads (Search Demand)