consumer insights analyst

Kraft Heinz

<div><h2 class="jobSectionHeader">Job Description
</h2>Here at Kraft Heinz, our US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, acutely focused on Superior Execution every day. This is our guiding compass to grow something great and make life delicious! 
 
The Senior Analyst, Business Development-Grocery Wholesale is responsible for gathering and analyzing data to identify and support KraftHeinz initiatives and sales opportunities across customer team and retail brokers. The Senior Analyst uses storytelling and visualization to develop customer-ready material that outlines trends, opportunities and solutions. They play a key role in Joint Value Planning and elevating the customer relationship through strategic growth analysis and partnership.
 
 
The responsibilities of the Senior Analyst Business Development includes the following: 
 
Primary Responsibilities/Accountabilities:
<ul><li>Creation of Customer-Ready Material
<ul><li>Identification of opportunties and the creation of customer-ready sales materials leveraging consumer data
</li><li>Serve as the team&rsquo;s storytelling consultant, assisting in interpretation, writing direction and alignment of retailer and broader organizational strategy
 
</li></ul></li><li>Supporting Cross-Functional Sales Functions
<ul><li>Delivering best in class food shows and key customer meetings preparation and content
</li><li>Support our retail brokerage partners thru tracking of results and support of monthly routines.
 
</li></ul></li><li>Creation of Strong Consumer Analytics
<ul><li>Accurate and timely analysis with ability to improve and streamline processes. Technology savvy &ndash; ability to quickly learn new programs/capabilities
</li><li>Extract meaningful insights and identify patterns, trends, and consumer behaviors within large datasets and consumer panel sets
</li><li>Create detailed consumer profiles and segments based on demographic, psychographic, and behavioral characteristics.
</li><li>Stay updated on industry trends, emerging technologies, and cultural shifts that may impact consumer behavior. Proactively identify opportunities for innovation and growth based on consumer insights and market trends.
</li><li>Monitor and analyze competitors' products, marketing strategies, and consumer trends to identify opportunities and potential new trends.
</li>Maintain strong alignment to our North America Central Insights, Customer Development, and Economic teams with regular routines and prioritization meetings. 
<li>
 
</li></ul></li></ul>Minimum Qualifications
<ul><li>Bachelor's or master's Degree
</li><li>Minimum 3-5 years&rsquo; experience in category management, analytics, or consumer behavior role (or a related field).
</li><li>Storytelling expert
</li><li>Strong PowerPoint creation skills-leverage infographics and graphic design
</li><li>Excellent written and verbal communication and presentation skills to effectively convey insights to cross-functional, internal leadership and external customer teams.
</li><li>Strategic thinking and the ability to connect consumer insights to business goals.
</li><li>Familiarity with market research tools and platforms, such IRI Panel Kantar, Numerator, Mintel, etc.
</li><li>Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
</li><li>Must be able to drive engagement within cross-functional team environment.
</li><li>MS SharePoint development experience and/or Graphic Design experience is a plus.
</li></ul>Location: Remote
<ul><li>Ability to travel periodically throughout the year.
</li></ul>Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz&rsquo; strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family&rsquo;s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You&rsquo;ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
<ul><li>Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
</li><li>Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
</li><li>Emotional &ndash; Employee Assistance Program , Wellbeing Programs, Family Support Programs
</li><li>Financial &ndash; 401k, Life, Accidental Death &amp; Dismemberment, Disability
</li></ul>Location(s)
Employee's Home - National 
 
Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.</div>

Sr. Analyst, Business Development - GWA

Target

<div><div><div>Data Analyst &ndash; Guest and Consumer Insights</div><div> 

About Us 
Working at Target means helping all families discover the joy of everyday life. We bring that 
vision to life through our values and inclusive culture. Learn more about Target here: 
https://corporate.target.com/about. 
About the Role 
At Target, we believe data is more than just numbers&mdash;it&rsquo;s the voice of our guests, our stores, 
and our business. The Marketing Analytics and Insights team turns data into meaning. And now,we&rsquo;re looking for a Data Analyst who is eager to explore data and develop skill in translating business results into compelling stories that drive action. 
This role is an exciting opportunity for a curious and collaborative analyst who is energized by connecting with stakeholders, simplifying complexity, and learning how to influence strategy with compelling information. While a foundational understanding of technical tools is expected, this role is well suited for someone eager to build expertise. 
You&rsquo;ll sit at the intersection of data and strategy, serving as a trusted advisor and insight 
translator across teams. Your analysis won&rsquo;t just inform; it will inspire decisions that drive the 
business forward. 
</div><div>
What You&rsquo;ll Do 
<ul><li>Explore and interpret data to uncover the story behind business performance&mdash;what</li></ul>
happened, why it matters, and what comes next. 
<ul><li>Conduct ad hoc and deep-dive analyses that identify new opportunities, answer strategic</li></ul>
questions, and support decision-making. 
<ul><li>Work closely with marketing and other cross-functional partners to understand business</li></ul>
needs, explore data, and translate key findings into understandable insights. 
<ul><li>Develop intuitive, action-oriented dashboards and visualizations that highlight key takeaways&mdash;not just numbers.</li><li>Grow business acumen by learning how consumer behavior shapes performance.</li><li>Build strong relationships to collaborate, learn, and contribute to a high performing team.</li></ul></div></div><div></div><div><div>
What We&rsquo;re Looking For 
<ul><li>4-year degree in Analytics, Statistics, or related field&mdash;or equivalent work experience.</li><li>Experience pulling and analyzing data, with a demonstrated focus on data curiosity, developinginsight, and problem solving</li><li>Strong communication and interpersonal skills&mdash;you&rsquo;re as comfortable in front of a dashboard as you are talking with the team</li><li>Ability to distill complex data into a clear, persuasive story</li><li>Deep curiosity about guest behavior, business trends, and how data connects the two</li><li>Experience partnering with non-technical stakeholders to understand business problems and talk through data options</li><li>Experience with data visualization tools such as Tableau or Power BI to create dashboards and visually communicate insights</li><li>Familiar with SQL with the ability to write queries to extract and manipulate data from large</li></ul>
databases. Experience with Python or R for basic data wrangling and exploratory analysis is a 
plus.</div><div> 

Why You&rsquo;ll Love It Here 
<ul><li>You&rsquo;ll be part of a high-performing team that values clarity, creativity, and connection over</li></ul>
technical expertise. 
<ul><li>Your work will have an impact on key business strategies and guest experiences.</li><li>You&rsquo;ll work in a supportive, collaborative environment with opportunities to grow your</li></ul>
storytelling, consulting, and analytics skills.</div><div></div><div>
Useful Links-
Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/belonging</div></div></div>

Data Analyst

<div><h2 class="jobSectionHeader">Job Description
</h2>We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou&rsquo;ll work in an impactful team- alongside peers, always trying to reach the next level. You&rsquo;ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East &amp; Africa business. 
 
In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish &ldquo;one view of the consumer&rdquo;. 
 
Responsibilities:
<ul><li>Turn consumer- trend and business performance data into compelling insights- which are actionable &amp; relevant
</li><li>Collaborate with category &amp; marketing teams- agencies &amp; the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
</li><li>Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
</li><li>Find opportunities to drive further growth in category development &amp; innovation
</li><li>Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept &amp; copy tests
</li><li>Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
</li><li>Using syndicated data to answer business needs and drive growth
</li><li>The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
</li><li>Ensure that Insight work is delivered in a timely and efficient manner.
</li><li>Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
</li><li>Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.
</li></ul>What you bring:
<ul><li>Established track record in consumer insights- interpreting data into meaningful information and actions.
</li><li>Highly proficient consumer researcher displaying a broad &amp; diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative &amp; quantitative- continuous &amp; ad hoc)
</li><li>Commercially minded- understanding marketing principles and how brands are managed in order to grow
</li><li>Highly numerate with advanced analytical skills &amp; ability to prepare reports and presentations to tight deadlines
</li><li>Ability to Simplify
</li><li>Effective Communicator
</li><li>Strategic thinker
</li><li>Analytical
 </li><li>Curious- open- creative
</li><li>Resilience
</li><li>7 years of experience in Research Field.
</li></ul><h2 class="jobSectionHeader">Location(s)
</h2>El Tagamoa El Khames Commercial Office 
 
 
Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .</div>

Consumer Insights Manager MEA

Oula Private Limited

Job OverviewThe Research Executive &ndash; Qualitative is responsible for supporting the design, execution, and delivery of qualitative research projects. The role involves managing fieldwork, moderating (where applicable), analyzing findings, and contributing to client-ready reports that generate meaningful consumer insights.Responsibilities and Duties1. Project Execution&middot; Assist in the planning and execution of qualitative research projects (FGDs, IDIs, ethnographies, online communities, etc.)&middot; Prepare discussion guides, screeners, and research materials&middot; Coordinate with field teams/vendors for recruitment and logistics&middot; Ensure timelines, quality standards, and project objectives are met2. Fieldwork Management&middot; Oversee and monitor qualitative fieldwork&middot; Attend / moderate / co-moderate sessions when required&middot; Ensure proper briefing of moderators/interviewers&middot; Maintain quality control during data collection3. Analysis &amp; Insight Generation&middot; Review transcripts, recordings, and notes&middot; Identify themes, patterns, and key insights&middot; Contribute to interpretation of consumer behavior, attitudes, and motivations&middot; Support development of actionable recommendations4. Reporting &amp; Deliverables&middot; Prepare project summaries and presentations&middot; Assist in report writing and visualization of insights&middot; Develop charts, narratives, and client-ready outputs&middot; Ensure accuracy and clarity of findings5. Qualifications &amp; Skills:&middot; Completed graduation &ndash; Bachelor&rsquo;s / Master&rsquo;s degree in Marketing, Business, Social Sciences, Psychology, or related field&middot; Minimum 6 months to 1 year of work experience in the research industry.&middot; Strong academic interest in consumer behavior, human psychology, cultural insights, or social research&middot; Basic understanding of qualitative research methodologies (FGDs, IDIs, ethnography, observational research, online communities)&middot; Good report writing and storytelling skillsJob Type: Full-timeApplication Question(s):<ul><li>What is your current salary?</li><li>What is your expected salary?</li></ul>Work Location: In person

Research Executive - Qualitative

Charcuterie Artisans

<div><div>The Category &amp; Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You&rsquo;ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.</div>
<h3 class="jobSectionHeader">Duties/Responsibilities:</h3><ul><li>
Own and manage syndicated data sources to track category, brand, and competitor performance.</li><li>
Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.</li><li>
Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.</li><li>
Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.</li><li>
Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.</li><li>
Support new product innovation and brand strategy with data-driven insights and category rationale.</li><li>
Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.</li><li>
Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.</li></ul><h3 class="jobSectionHeader">
Required Skills/Abilities:</h3><ul><li>
Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.</li><li>
Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.</li><li>
Exceptional analytical, storytelling, and presentation skills&mdash;able to turn complex data into compelling insights.</li><li>
Deep understanding of retail dynamics, category strategy, and shopper marketing.</li><li>
Experience working with grocery, mass, natural, and/or specialty retail channels.</li><li>
Passion for food, entertainment, and the evolving consumer landscape.</li></ul><h3 class="jobSectionHeader">
Education and Experience:</h3><ul><li>
Bachelor&rsquo;s Degree or equivalent.</li><li>
5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.</li><li>
Experience working with grocery, mass, natural, and/or specialty retail channels.</li></ul>

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</div>

Category and Insights Manager

PepsiCo

<div>Overview:
<div>
RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.</div><div>
Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:</div><ul><li>
Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities</li><li>
Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions</li><li>
Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency</li><li>
Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements</li><li>
Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures</li><li>
Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability</li></ul><div>
The Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives</div>
Responsibilities:
<div>
Functional Responsibilities</div><ul><li>
Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data</li><li>
Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization</li><li>
Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance</li><li>
Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making</li><li>
Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders</li><li>
Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable</li><li>
Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)</li><li>
Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts</li><li>
Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team</li></ul>
Qualifications:
<ul><li>Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting</li><li>
Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior</li><li>
Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales</li><li>
Excellent visualisation skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making</li><li>
Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting</li><li>
Working knowledge of Power BI software is added advantage</li><li>
Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork</li><li>
Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner</li></ul></div>

Associate Manager

<div>
 
 
 Overview
 
 
 
 
 
 
 RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
 
 
 Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:
 
 <ul>
 <li>
 Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
 </li>
 <li>
 Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
 </li>
 <li>
 Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
 </li>
 <li>
 Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
 </li>
 <li>
 Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
 </li>
 <li>
 Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability
 </li>
 </ul>
 
 The Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives
 
 
 
 
 
 
 Responsibilities
 
 
 
 
 
 
 Functional Responsibilities
 
 <ul>
 <li>
 Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
 </li>
 <li>
 Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization
 </li>
 <li>
 Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance
 </li>
 <li>
 Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making
 </li>
 <li>
 Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders
 </li>
 <li>
 Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable
 </li>
 <li>
 Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)
 </li>
 <li>
 Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts
 </li>
 <li>
 Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team
 </li>
 </ul>
 
 Qualifications
 
 <ul>
 <li>
 Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
 </li>
 <li>
 Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior
 </li>
 <li>
 Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales
 </li>
 <li>
 Excellent visualisation skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making
 </li>
 <li>
 Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting
 </li>
 <li>
 Working knowledge of Power BI software is added advantage
 </li>
 <li>
 Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork
 </li>
 <li>
 Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner
 </li>
 </ul>
 
 
</div>

Associate Manager - Revenue Growth Management

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