consumer insights manager

Systems Limited

<div>
 <p>
  Systems Limited is hiring a Consumer Insights Manager to analyze digital consumer conversations, behaviors, and channel performance, while delivering competitive and data-driven insights across the FMC and NC categories.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This role will transform digital data into actionable insights on consumer motivations, perceptions, and trends &mdash; supporting data-driven decision-making, innovation, and risk management across nicotine categories
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   PRINCIPAL ACCOUNTABILITIES:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Monitor and analyze online conversations, searches, forums, and social media related to FMC and NC, focusing on:
  </li>
  <li>
   Consumer drivers, perceptions, and sentiments
  </li>
  <li>
   Emerging trends and regulatory discussions
  </li>
  <li>
   Tobacco harm reduction (THR) narratives
  </li>
  <li>
   Identify and interpret consumer motivations, behaviors, and attitudes across legal and illicit product segments
  </li>
  <li>
   Monitor and benchmark competitor brands, campaigns, and product innovations to identify opportunities and risks
  </li>
  <li>
   Develop and maintain dashboards and reports summarizing category performance, digital trends, and emerging insights for senior stakeholders
  </li>
  <li>
   Synthesize insights from multiple digital sources (social listening, search analytics, discussion forums, etc.) to inform marketing and commercial strategies
  </li>
  <li>
   Collaborate with cross-functional teams to translate insights into actionable recommendations
  </li>
  <li>
   Ensure compliance with data privacy, ethical standards, and industry regulations in all digital monitoring and analytics activities
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   KNOWLEDGE, SKILLS &amp; EXPERIENCE:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Degree in Marketing, Business Analytics, Data Science, or related field
  </li>
  <li>
   Minimum 5+ years&rsquo; experience in digital analytics, social listening, or consumer insight roles
  </li>
  <li>
   Proven expertise with digital analytics and listening tools (e.g.,Talkwalker, Sprinklr, SimilarWeb, Power BI, etc.)
  </li>
  <li>
   Strong analytical skills with ability to interpret complex data and generate clear, actionable insights
  </li>
  <li>
   Strong understanding of digital consumer behavior forFMCG categories
  </li>
  <li>
   Excellent storytelling and presentation skills to communicate insights effectively to non-technical audiences
  </li>
  <li>
   Proficiency in Microsoft Office Suite; advance use of Excel, and experience with data visualization and automation preferred
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Relationship Objective:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Build proactive and effective engagement with key stakeholders, including:
 </p>
 <ul>
  <li>
   DRBU I&amp;F teams
  </li>
  <li>
   Marketing, and deployment teams
  </li>
  <li>
   External digital intelligence and social listening agencies
  </li>
  <li>
   System&rsquo;s &amp; Accenture Teams
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Innovation Objective:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Continuously explore new digital data sources, tools, and methodologies to enhance consumer understanding.
  </li>
  <li>
   Identify and implement process improvements for more efficient, real-time insight generation
  </li>
 </ul>
 <p>
 </p>
</div>


Consumer Insights Manager

<div>
 <p>
  Systems Limited is Looking Digital Insights Manager. Digital Insights Manager is responsible for leading the analyzing digital consumer conversations, digital behavior, digital channels performance along with other data sources and competitive activity within the FMC and NC categories.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This role will transform digital data into actionable insights on consumer motivations, perceptions, and trends supporting data-driven decision-making, innovation, and risk management across nicotine categories.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Monitor and analyze online conversations, searches, forums, and social media related to FMC and NC, focusing on Consumer drivers, perceptions, and sentiments.
  </li>
  <li>
   Identify and interpret consumer motivations, behaviors, and attitudes across legal and illicit product segments
  </li>
  <li>
   Monitor and benchmark competitor brands, campaigns, and product innovations to identify opportunities and risks
  </li>
  <li>
   Develop and maintain dashboards and reports summarizing category performance, digital trends, and emerging insights for senior stakeholders
  </li>
  <li>
   Synthesize insights from multiple digital sources (social listening, search analytics, discussion forums, etc.) to inform marketing and commercial strategies
  </li>
  <li>
   Collaborate with cross-functional teams to translate insights into actionable recommendations
  </li>
  <li>
   Ensure compliance with data privacy, ethical standards, and industry regulations in all digital monitoring and analytics activities
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Knowledge, Skills &amp; Experience:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Degree in Marketing, Business Analytics, Data Science, or related field
  </li>
  <li>
   Minimum 5+ years&rsquo; experience in digital analytics, social listening, or consumer insight roles
  </li>
  <li>
   Proven expertise with digital analytics and listening tools (e.g.,Talkwalker, Sprinklr, SimilarWeb, Power BI, etc.)
  </li>
  <li>
   Strong analytical skills with ability to interpret complex data and generate clear, actionable insights
  </li>
  <li>
   Strong understanding of digital consumer behavior for FMCG categories
  </li>
  <li>
   Excellent storytelling and presentation skills to communicate insights effectively to non-technical audiences
  </li>
  <li>
   Proficiency in Microsoft Office Suite; advance use of Excel, and experience with data visualization and automation preferred
  </li>
 </ul>
 <p>
 </p>
</div>


Digital Analytics & Insights Manager

Philip Morris International

<div>
 At PMI, we&rsquo;ve chosen to do something incredible. We&rsquo;re totally transforming our business and building our future on one clear purpose &ndash; to deliver a smoke-free future.
 <br/>
 <br/>
 With huge change, comes huge opportunity. So, wherever you join us, you&rsquo;ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
 <br/>
 <br/>
 <strong>
  Major Accountabilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Review &amp; analyze market and category research to identify local trends, consumer journey behavior, needs and preferences, and competitive landscape to define business opportunities and issues.
  </li>
  <li>
   Support the Manager of Consumer Experience Programs in developing consumer acquisition strategies and coordinate with stakeholders to ensure integration into deployment plans while adhering to trade processes and regulatory frameworks.
  </li>
  <li>
   Identify the right audiences for consumer engagement and manage communication strategies to ensure effective outreach. liaison with marketing team to develop communication based on strategy
  </li>
  <li>
   Innovate and develop new consumer programs that drive quality acquisition and conversion, leveraging creativity and market insights to design initiatives that attract and retain consumers.
  </li>
  <li>
   Take the lead on commercial initiatives advocating consumer-centric solutions grounded in market insights and trends.
  </li>
  <li>
   Monitor and evaluate the progress of programs, projects, and initiatives against KPIs and goals, recommending corrective actions as needed.
  </li>
  <li>
   Collaborate with cross-functional teams and channel owners to ensure relevancy and content that improves performance.
  </li>
  <li>
   Identify the right audiences for consumer engagement and manage communication strategies to ensure effective outreach.
  </li>
  <li>
   Liason with marketing team to develop communication based on strategy
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Work Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   3+ years of relevant experience in Brand management, project management, consumer experience or consumer programs.
  </li>
  <li>
   Proven ability to manage and optimize consumer journeys and drive program outcomes.
  </li>
  <li>
   Strong cross-functional collaboration skills, especially with marketing, product, and sales teams.
  </li>
  <li>
   Experience analyzing market research to identify trends, consumer behaviors, and business opportunities.
  </li>
  <li>
   Excellent analytical skills to interpret consumer data, feedback, and KPIs for actionable insights and continuous improvement.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  EDUCATION
  <br/>
  <br/>
 </strong>
 Bachelors or Masters graduate
 <br/>
 <br/>
 <strong>
  What We Offer
  <br/>
  <br/>
 </strong>
 Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
 <br/>
 <br/>
 <ul>
  <li>
   Seize the freedom to define your future and ours. We&rsquo;ll empower you to take risks, experiment and explore.
  </li>
  <li>
   Be part of an inclusive, diverse culture, where everyone&rsquo;s contribution is respected; collaborate with some of the world&rsquo;s best people and feel like you belong.
  </li>
  <li>
   Pursue your ambitions and develop your skills with a global business &ndash; our staggering size and scale provides endless opportunities to progress.
  </li>
  <li>
   Take pride in delivering our promise to society: to deliver a smoke-free future.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  20125
 </strong>
</div>


Consumer Experience Lead P5

Disney Direct to Consumer

<div><p>Hulu&rsquo;s Consumer and Market Insights (CMI) team seeks a Manager, Social Insights, who specializes in translating social data into actionable insight through impactful storytelling and has a passion for entertainment, social media, and pop culture. In this role, you will manage a team and use your technical experience and natural curiosity to help uncover and creatively analyze the impact of business initiatives, guide social strategies, and identify trends and marketing or cultural opportunities for Hulu. Using the industry's leading social media listening and analytics tools, you will craft insightful analyses from data on social media conversations, campaigns, and habits to drive the business forward. You will have the opportunity to help shape the Social Insights team as it strives to innovate, make an impact, and push the boundaries of its applications across the organization.</p><p></p><p>
The right person for this role is fascinated by the cultural zeitgeist, comfortable analyzing large data sets to tell a cohesive story, and energized by communicating their findings through written reports or discussion forums. They will be a pro at balancing and prioritizing multiple sophisticated projects simultaneously, and be adept at pivoting in times of need. They will also have expertise in these critical areas: social listening and monitoring, social measurement, competitive research, and strategic storytelling with data. This position will be <b>on-site at our Santa Monica, CA office.</b></p><p></p><p><b>
WHAT YOU&rsquo;LL DO</b></p><ul><li><b>
Lead and Manage: </b>Manage a team who will support data preparation efforts and social listening/analytics requests, providing guidance, mentorship, and support to ensure high-quality and timely delivery of data and insights.</li><li><b>
Project Design &amp; Execution:</b> Translate key business questions related to audience, content, platform, or industry into actionable research and measurement frameworks, defining the methodology, report strategy, and sets of data required for each project.</li><li><b>
Analyze and Inform:</b> Leverage social data to assess how social efforts impact business goals, identify growth opportunities, inform content creation, and drive efficiency in campaign strategy.</li><li><b>
Strategic Partnership:</b> Collaborate with the Senior Manager, Social Insights to understand consumer reactions to Hulu&rsquo;s brand and content, translating insights into actionable recommendations that drive engagement and business results.</li><li><b>
Insights Development:</b> Identify knowledge gaps and proactively develop strategies to address them, aligning with resource and organizational priorities.</li><li><b>
Data Governance &amp; Operational Efficiency: </b>Oversee the day-to-day management of tools and proactively identify and implement ways to streamline reporting workflows, enhance data visualization/management, and increase operational efficiency.</li><li><b>
Cross-Functional Collaboration:</b> Build and maintain strong partnerships across teams to represent the social consumer&rsquo;s voice and support decision-making through data-driven storytelling.</li><li><b>
Stakeholder Management:</b> Liaise with internal stakeholders and external partners to ensure alignment and clarity across all levels of decision-making.</li><li><b>
Social &amp; Market Awareness:</b> Maintain a deep understanding of social behavior, emerging trends, conversation dynamics, and best practices in social intelligence and consumer insights, while staying up to date on the TV, streaming, and digital entertainment landscapes.</li></ul><p></p><p><b>
WHAT TO BRING</b></p><ul><li>
6+ years of relevant work experience with a Bachelor Degree or 5+ years with an Advanced Degree (e.g. Masters, MBA, JD, MD), ideally within the media and entertainment industry</li><li>
Proven people management experience with the ability to mentor and develop talent</li><li>
Deep understanding of brand and content social marketing in addition to social insights methodologies and their strategic applications</li><li>
Proficiency in social listening and analytics tools (e.g., ListenFirst, Quid/NetBase, CreatorIQ, Dash Hudson, BrandWatch, Sprinklr, etc.).</li><li>
Strong familiarity with social platforms including Facebook, Instagram, YouTube, TikTok, Twitter/X, and Reddit and the consumer behaviors attached to them.</li><li>
Strong storytelling abilities using data &ndash; both visually and verbally &ndash; to convey insights and drive action.</li><li>
Advanced PowerPoint, Excel, and Google Slides/Docs skills.</li></ul><p></p><h2 class="jobSectionHeader"><b>
Disability accommodation for employment applications</b></h2><p>
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.</p><p></p><p>
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.</p><br>
<p></p>
The hiring range for this position in Santa Monica, California is $112,700.00 - $154,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate&rsquo;s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.</div>

Manager, Social Insights

PepsiCo

<div>
 <strong>
  Overview
  <br/>
  <br/>
 </strong>
 <strong>
  We Are PepsiCo
  <br/>
  <br/>
 </strong>
 PepsiCo is a leading name in North Africa&rsquo;s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region.
 <br/>
 <br/>
 <strong>
  Guiding Vision and Regional Impact
  <br/>
  <br/>
 </strong>
 PepsiCo&rsquo;s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers.
 <br/>
 <br/>
 <strong>
  Empowering Our People and Communities
  <br/>
  <br/>
 </strong>
 Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all.
 <br/>
 <br/>
 <strong>
  Diversity and Inclusion Commitment
  <br/>
  <br/>
 </strong>
 PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 Generate consumer and customer insights for translation into strategies, plans and activities for assigned segments and projects.
 <br/>
 <br/>
 <strong>
  Business planning and goal alignment:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Ensures that brand plans are executed on time and flawlessly ontime in full by defining WHO, WHAT, WHEN
  </li>
  <li>
   Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc.
  </li>
  <li>
   Ensuring Marketing procurment as per financial process
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Delight Consumers
 </strong>
 :
 <br/>
 <br/>
 <ul>
  <li>
   Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights
  </li>
  <li>
   Works closely with commercial teams to ensure that there is an efficient customer &amp; shopper marketing strategy that is based on key shopper researches, insights, and learnings.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Build Great Brands
 </strong>
 :
 <br/>
 <br/>
 <ul>
  <li>
   Ensures that all brand activities are aligned with the Brand Essence and Vision.
  </li>
  <li>
   Ensures that our communication team is integrated and that all our partners are aligned
  </li>
  <li>
   Leads No sugar segment acceleration strategy development &amp; execution
  </li>
  <li>
   Grow category per caps through Leading Tasty lunch occasion foot expansion
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands.
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Idea generation/ concept development and testing.
  </li>
  <li>
   Competition analysis &amp; Spends efficacy analysis
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Leads Category Promotional Grid development &amp; Execution across CSDs &amp; Partners with Commercialization team on Flavor &amp; pack Innovations
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Partners with Commercialization team on Flavor &amp; pack Innovations
  </li>
  <li>
   Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials.
  </li>
  <li>
   Responsible to ensure with Supply chain, packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Win with Customers:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Constantly challenges the sales organization to ensure its results and effectiveness.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A minimum of 6 years of experience in FMCG Marketing
  </li>
  <li>
   Strong Marketing experience coupled with solid commercial acumen - with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations.
  </li>
  <li>
   Strong command of brand management in FMCG is a must.
  </li>
  <li>
   Insight - demonstrable use of consumer, customer, and business insights to shape strategic business and brand plans.
  </li>
  <li>
   Creativity - bring ideas that generate talkability and impact beyond the paid media invested.
  </li>
  <li>
   Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  </li>
  <li>
   Creativity - bring ideas that generate talkability and impact beyond the paid media invested
  </li>
 </ul>
</div>


Senior Brand Manager

Givaudan

<p></p><div><div><div><div><div><div><div><p>Step into our world of creativity and joy!<br>
</p></div></div></div></div></div></div><div></div><div><div><div><div><p>Marketing Manager
</p></div></div></div></div><div><div><div><div><div>Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There&rsquo;s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.</div>
<div><b>
About the Role</b></div>
<div>
We are looking for a <b>Marketing Manager</b> to join our Fabric &amp; Home Care business unit and help shape the future of fragrance-driven consumer experiences across the Middle East &amp; North Africa.</div>
<div>
Based in Dubai and reporting directly to the <b>Senior Marketing Manager for Fabric &amp; Home Care</b>, you will combine <b>market intelligence, creative storytelling, category expertise, and client partnership</b> to support our business growth and bring our fragrance innovations to life.</div>
<div>
This role centers on building <b>deep regional understanding</b>, translating insights into <b>strategic opportunities</b>, and delivering <b>compelling concepts and client presentations</b>. While your core focus is MENA, you will occasionally support <b>global clients and cross-regional initiatives</b>, giving you exposure to a wider marketing community.</div>
<div>
If you thrive in a collaborative, multicultural environment and love connecting consumer insights with creative expression, this is your opportunity to make a meaningful impact in one of Givaudan's most dynamic regions.</div><br>
<div></div>
<div><b>
Key Responsibilities</b></div>
<div><b>
1. Market &amp; Consumer Leadership</b></div>
<ul>
<li>Build in-depth understanding of <b>market, consumer, and category dynamics</b> across Fabric &amp; Home Care.</li>
<li>Track macro trends, competitive activities, emerging brands, and innovations shaping the category.</li>
<li>Lead consumer and market analyses to identify <b>gaps, white spaces, and business opportunities</b>.</li>
<li>Partner with Consumer &amp; Market Insights (CMI) to gather behavioural, attitudinal, and olfactive learnings.</li>
<li>Synthesize insights into clear strategic recommendations for internal and client teams.</li>
</ul>
<div><b>2. Concept Creation &amp; Category Storytelling</b></div>
<ul>
<li>Translate market and consumer insights into <b>engaging concepts, visuals, and fragrance directions</b>.</li>
<li>Drive the creation of proactive marketing tools, trend stories, and promotional materials.</li>
<li>Craft compelling and visually rich narratives that connect olfactive directions to consumer emotions and needs.</li>
<li>Ensure all marketing deliverables harmonize with Givaudan branding and creative guidelines.</li>
<li>Support technologies, ingredients, and fragrance launches with strong storytelling and category relevance.</li>
</ul>
<div><b>3. Client Partnership &amp; Experience Creation</b></div>
<ul>
<li>Create and deliver <b>tailored, high-impact presentations</b> for key clients across the region.</li>
<li><b>Lead immersive client experiences</b>&mdash;workshops, market immersions, innovation sessions and displays, conceptualizing corporate stands for trade shows and exhibitions while managing agencies during design and fabrication stages</li>
<li>Collaborate with Sales, Evaluation, and Creation to align on fragrance directions that strengthen our winning strategy in briefs.</li>
<li>Position Givaudan as a strategic partner by identifying opportunities that differentiate the client's brand.</li>
<li>Support occasional <b>global client projects</b>, representing MENA consumer and market perspective.</li>
</ul>
<div><b>4. Cross-Functional Collaboration</b></div>
<ul>
<li>Work closely with the Creation, Evaluation, CMI, Sampling, Sales, and Communications teams to deliver unified, high-quality outputs.</li>
<li>Engage with the global marketing community to share MENA insights and ensure alignment with worldwide initiatives.</li>
<li>Contribute to internal category knowledge building and support regional and global marketing programs.</li>
</ul>
<div><b>5. Project Management &amp; Continuous Improvement</b></div>
<ul>
<li>Manage multiple marketing projects from briefing to execution, ensuring timely and high-quality delivery.</li>
<li>Maintain a high standard of organization, prioritization, and attention to detail across all tasks.</li>
<li>Continuously seek ways to elevate the quality of concepts, visuals, presentations, and customer experiences.</li>
<li>Support innovation processes with <b>deep category knowledge</b> and thoughtful marketing recommendations.</li>
</ul>
<div><b>Your Profile</b></div>
<ul>
<li>Bachelor's degree in Marketing, Business, or a related field.</li>
<li><b>5&ndash;7+ years of progressive experience in B2B/B2C marketing</b>, ideally within fragrances, consumer goods, ingredients, or related industries.</li>
<li>Strong understanding of <b>MENA markets and consumers</b>, with an ability to translate insights into meaningful ideas.</li>
<li>Proven experience developing and delivering <b>high-impact presentations</b> and storytelling materials.</li>
<li>Comfort working with fragrance language, olfactory families, and sensorial communication (training can be provided).</li>
<li>Skilled in project and stakeholder management, working seamlessly across cross-functional teams.</li>
<li>Excellent written and verbal communication in <b>English</b>; <b>Arabic or French</b> is an advantage.</li>
<li>Passionate, curious, creative, and comfortable working in a multicultural environment.</li>
<li>Willing to travel within MENA for client meetings, workshops, and market visits.</li></ul><br>
<div></div>
<div><b>
What We Offer</b></div>
<ul>
<li>A creative, collaborative environment that encourages innovation and personal growth.</li>
<li>Opportunities to learn, develop, and expand your expertise across regions and categories.</li>
<li>Exposure to global clients and participation in worldwide marketing initiatives.</li>
<li>Competitive compensation and benefits package, including performance incentives.</li>
<li>The chance to shape the future of fragrance experiences across a region rich in cultural diversity and consumer vibrancy.</li>
</ul>
<div>If you're inspired by fragrances, energized by consumer insights, and passionate about creating meaningful brand experiences, we'd love to hear from you.</div>
<div>
#LI-Onsite</div><br>
<div></div>
<div>At Givaudan, you contribute to delightful taste and scent experiences that touch people&rsquo;s lives.<br>
You work within an inspiring teamwork culture &ndash; where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.<br>
Every essence of you enriches our world.<br>
Diversity drives innovation and creates closer connections with our employees, customers and partners.<br>
Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.<br>
</div></div></div></div></div><div><div><div><div><b>Remote working: </b>Hybrid</div></div></div></div></div><p></p>

Marketing Manager

<div><p>At PMI, we&rsquo;ve chosen to do something incredible. We&rsquo;re totally transforming our business and building our future on one clear purpose &ndash; to deliver a smoke-free future.</p><p></p><p><br>
With huge change, comes huge opportunity. So, wherever you join us, you&rsquo;ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.</p><p></p><p><b><br>
MAJOR ACCOUNTABILITIES</b></p><ul><li>
Review &amp; analyze market and category research to identify local trends, consumer journey behavior, needs and preferences, and competitive landscape to define business opportunities and issues.</li><li>
Support the Manager of Consumer Experience Programs in developing consumer acquisition strategies and coordinate with stakeholders to ensure integration into deployment plans while adhering to trade processes and regulatory frameworks.</li><li>
Identify the right audiences for consumer engagement and manage communication strategies to ensure effective outreach. liaison with marketing team to develop communication based on strategy</li><li>
Innovate and develop new consumer programs that drive quality acquisition and conversion, leveraging creativity and market insights to design initiatives that attract and retain consumers.</li><li>
Take the lead on commercial initiatives advocating consumer-centric solutions grounded in market insights and trends.</li><li>
Monitor and evaluate the progress of programs, projects, and initiatives against KPIs and goals, recommending corrective actions as needed.</li><li>
Collaborate with cross-functional teams and channel owners to ensure relevancy and content that improves performance.</li><li>
Identify the right audiences for consumer engagement and manage communication strategies to ensure effective outreach.</li><li>
Liason with marketing team to develop communication based on strategy</li></ul><p></p><p><b><br>
WORK EXPERIENCE</b></p><ul><li>
3+ years of relevant experience in Brand management, project management, consumer experience or consumer programs.</li><li>
Proven ability to manage and optimize consumer journeys and drive program outcomes.</li><li>
Strong cross-functional collaboration skills, especially with marketing, product, and sales teams.</li><li>
Experience analyzing market research to identify trends, consumer behaviors, and business opportunities.</li><li>
Excellent analytical skills to interpret consumer data, feedback, and KPIs for actionable insights and continuous improvement.</li></ul><p></p><p><b><br>
EDUCATION</b></p><p>
Bachelors or Masters graduate</p><p></p><p><b><br>
What we offer</b></p><p>
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:</p><br>
<p></p><ul><li>
Seize the freedom to define your future and ours. We&rsquo;ll empower you to take risks, experiment and explore.</li><li>
Be part of an inclusive, diverse culture, where everyone&rsquo;s contribution is respected; collaborate with some of the world&rsquo;s best people and feel like you belong.</li><li>
Pursue your ambitions and develop your skills with a global business &ndash; our staggering size and scale provides endless opportunities to progress.</li><li>
Take pride in delivering our promise to society: to deliver a smoke-free future.</li></ul></div>

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