consumer insights manager

EVA Pharma

<div><p>Limitless Naturals is a fast-growing wellness brand that has been serving the Egyptian market&mdash;and beyond&mdash;since 2020. Specializing in food supplements, multivitamins, and sports nutrition, we offer a diverse range of high-quality, science-backed products that support healthier, more active lifestyles.
</p><p>Our brand was born from a belief that everyone deserves access to effective, trustworthy wellness solutions&mdash;and we&rsquo;ve been on a mission ever since to empower individuals to live at their fullest potential. With a keen eye on global trends and consumer needs, we pride ourselves on our agility, our ability to capture emerging health movements early, and our commitment to staying ahead of the curve.</p><p></p><p>
Job Summary:
</p><p>We are seeking a passionate and talented<b> Consumer &amp; Market Insights Manager</b> to join our dynamic team.</p><p>
The Insights &amp; Business Intelligence Manager will deliver decision-grade insights that shape innovation choices and strengthen portfolio decisions across markets. The role ensures that recommendations are grounded in real consumer and HCP needs, validated evidence, market attractiveness, and cross-country opportunity sizing.</p><p></p><p><b>
Key Responsibilities:</b></p><p>
Decision-Making Responsibilities</p><ul><li>
Lead interpretation and synthesis of market, consumer, competitive, and performance data.</li><li>
Define the analytical scope and evidence required to support innovation and portfolio decisions.</li><li>
Determine whether existing evidence is sufficient or if additional data collection is required.</li></ul><p>
Market &amp; Opportunity Intelligence</p><ul><li>
Lead opportunity sizing and market attractiveness assessments for Egypt, KSA, UAE, and other priority markets.</li><li>
Conduct deep-dive analysis of pharmaceutical and FMCG datasets to identify growth spaces, unmet needs, competitive dynamics, and category trends.</li><li>
Integrate multiple data sources (IQVIA, FMCG datasets, retailer data, scientific trends, claims evolution, pricing landscapes) Identify category trends, unmet needs, competitive dynamics, claims evolution, and scientific signals.</li><li>
Define and document consumer and HCP problem statements based on insight-driven evidence.</li><li>
Prepare opportunity sizing reports and strategic insight summaries that support idea evaluation and prioritization.</li></ul><p>
Portfolio-Level Insight &amp; Cross-Market Comparability</p><ul><li>
Build and maintain a cross-market opportunity map showing relative value, risk, and scale potential across categories and countries.</li><li>
Provide insight-driven scenarios that support effective portfolio trade-offs.</li><li>
Maintain a single source of validated market facts to ensure consistency across Markets</li><li>
Deliver insight summaries that clarify relative value, risk, scalability, and competitiveness.</li></ul><p>
Post-Launch Intelligence &amp; Performance Analytics</p><ul><li>
Lead post-launch performance analysis using sales trends, IQVIA trends, consumption patterns, retailer/HCP feedback, and digital/consumer signals.</li><li>
Compare actual launch performance to objectives and identify risks, gaps, and opportunities.</li><li>
Provide clear recommendations on how to scale, optimize, or adjust launched brands across markets.</li><li>
Ensure structured learnings from post-launch reviews are captured and integrated into future innovation and portfolio decisions.</li></ul><p>
Insight Agenda Ownership &amp; Evidence Standards</p><ul><li>
Own the insight agenda and define key insight questions required to support innovation, portfolio, and launch decisions.</li><li>
Determine what evidence is decision-critical vs. optional and when existing data is sufficient vs. when new research is required.</li><li>
Recommend, design, or coordinate consumer/HCP research (qualitative or quantitative) when additional insight is required.</li><li>
Translate complex analytics into simple, actionable business implications for senior stakeholders.</li></ul><p></p><b><br>
Requirements</b><br>
<ul><li>
Bachelor&rsquo;s degree in Business or related field. Specialized certifications in analytics/BI are a plus.</li><li>
3+ years of experience in insights, analytics, marketing science, category analysis, or business intelligence roles.</li></ul><ul><li>
Strong background in pharmaceutical, nutraceutical, OTC, or FMCG sectors.</li><li>
Strong command of IQVIA, FMCG datasets, retailer data, or FMCG consumer insight platforms.</li><li>
High proficiency in Excel, Power BI, dashboards, and data modeling.</li></ul><ul><li>
Experience conducting or managing consumer/HCP research (qualitative or quantitative).</li><li>
Knowledge of analytics tools, SQL basics, or BI systems.</li></ul></div>

Consumer and Market Insights Manager - Limitless Naturals

Kenvue

<div><div><div><div><div><div><div><div><p>Kenvue is currently recruiting for a:</p></div></div></div></div></div></div></div>
Business Intelligence Manager, Walmart<p></p><p><b>
What we do</b></p><p>
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we&rsquo;re the house of iconic brands - including NEUTROGENA&reg;, AVEENO&reg;, TYLENOL&reg;, LISTERINE&reg;, JOHNSON&rsquo;S&reg; and BAND-AID&reg; that you already know and love. Science is our passion; care is our talent.</p><p></p><p><b>
Who We Are</b></p><p>
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage &ndash; and have brilliant opportunities waiting for you! Join us in shaping our future&ndash;and yours.</p><p></p><p><b>
Role reports to:</b></p>
Head Walmart Insights Bus Intel<p></p><p><b>
Location:</b></p>
North America, United States, Arkansas, Rogers<p></p><p><b>
Work Location:</b></p>
Hybrid<p></p><p><b>
What you will do</b></p><p>
The <b>Business Intelligence Manager, Walmart </b>is a critical role on the Kenvue Walmart Team. It is responsible for building, developing, leading and advancing business intelligence to fuel growth and partnership at Walmart. As the Business Intelligence Lead, you will have the opportunity to advance reporting and create efficiencies to uncover omni business and category opportunities, while being responsible for total Walmart Enterprise for customer development functions.</p><p><br>
Key Responsibilities:</p><ul><li>
Create workstreams for daily needs as well as create a roadmap for strategic priority projects to continue advancing Kenvue on a 3-5 year trajectory</li><li>
Create proprietary tools to unlock new growth or partnership with the customer</li><li>
Demonstrate strong functional/technical skills, analytical skills, collaboration, project leadership, thought leadership, and pull together recommendations and output from their understanding of the business from cross-functional partners and Walmart</li><li>
Lead digital transmission, collection, and management of large volumes of internal and external customer data and develop predictive data models to provide improved business insights</li><li>
Leverage advanced tools (Microsoft Power BI, Tableau, ThoughtSpot, Microsoft Power Platform, Snowflake DB, Azure SQL, ETL tools and Robotic Process Automation tools) across multiple datasets (Scintilla, Circana, Numerator, Stackline, internal data) using programming languages and implementing advanced techniques (machine learning, artificial intelligence, predictive modeling) to drive growth</li><li>
Lead the cloud native advanced data analytics product solution and architecture recommendations as well as outline the IT vision and strategy and develop the implementation plans and strategies to lead the organization&rsquo;s digital transformation</li></ul><h2 class="jobSectionHeader"><b>
What we&rsquo;re looking for</b></h2><h2 class="jobSectionHeader"><b>
Required Qualifications:</b></h2><ul><li>
Bachelor's degree is required; advanced degree in management, analytics, computer applications, information systems or logistics is preferred</li><li>
Knowledge and experience with building and implementing digital automation, data visualization, database coding, web tools, cloud, and business intelligence reporting tools including but not limited to Power BI, IMB Cognos Analytics, Alteryx, Snowflake, MS SQL Server, Oracle Database 11g, JavaScript, HTML and CSS, Python and Alation, Azure, JDA/BY Cloud</li><li>
A minimum of four years of proven experience in the consumer packaged goods industry &ndash; business intelligence, customer insights, category management, shopper insights, and/or supply chain for consumer or relevant business experience</li><li>
Analytical expertise and experience working with Retail Link/Scintilla syndicated data, panel data, shopper-card data</li><li>
Prior working experience with Walmart</li><li>
Ability to problem-solve, uncover root-causes and manage complex projects with multiple data sources while coalescing cross-functional business partners to deliver a business-driving result</li><li>
Strong digital literacy, including advanced knowledge of MS Office Suite and database management with an ability to draw accurate conclusions</li><li>
Extensive knowledge of omni retail customer store and digital operations, structure, strategy and retail execution tactics</li><li>
Strong interpersonal skills and ability to build relationships</li><li>
Ability to independently devise work scheduling for others and to organize and complete assigned work</li><li>
Strong presentation skills and ability to tailor presentation style to a variety of key decision makers</li><li>
Experience in Walmart Department 2-Personal Care, Department 40-OTC or Department 79-Baby categories is preferred</li></ul><p></p><p><b>
What&rsquo;s in it for you</b></p><div><div><div><div><div><div><div><p>
Annual base salary for new hires in this position ranges:</p></div></div></div></div></div></div></div>
$124,100.00 - $175,200.00<p></p><p>
This takes into account a number of factors including work location, the candidate&rsquo;s skills, experience, education level &amp; other job-related factors.</p><div><ul><li><p>
Competitive Benefit Package*</p></li><li><p>
Paid Company Holidays, Paid Vacation, Volunteer Time &amp; More!</p></li><li><p>
Learning &amp; Development Opportunities</p></li><li><p>
Kenvuer Impact Networks</p></li><li><p>
This list could vary based on location/region</p></li></ul><p></p><ul><li>Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment &amp; hiring process.</li></ul></div><p></p><p>
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.</p><p></p><div><div><div><div><div><div><div><p>
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.</p></div></div></div></div></div></div></div></div>

Business Intelligence Manager, Walmart

Eli Lilly

<div><p>At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We&rsquo;re looking for people who are determined to make life better for people around the world.</p><p></p><div><p><b>
Job Overview</b></p></div><p><br>
We are seeking an ambitious and execution-focused Consumer Experience Associate to play a hands-on role in delivering Lilly Saudi Arabia&rsquo;s consumer engagement across the cardiometabolic portfolio. This role is accountable for the end-to-end execution of consumer journeys, media campaign delivery, content production coordination, and performance tracking across digital, social, paid media, and traditional channels.</p><p>
Working alongside the Consumer Experience Manager and at the intersection of brand, digital, medical, and agency partners, this role is designed for a detail-oriented marketer with a consumer-first mindset, strong project management skills, and a genuine passion for improving the patient and consumer experience through creative, compliant, and measurable engagement.</p><div><p><b><br>
Key Responsibilities</b></p></div><ul><li><b>
Consumer Journey Execution</b> Own the day-to-day execution of consumer journeys across therapeutic areas &ndash; ensuring each journey is delivered end-to-end with consistency, quality, and alignment to the consumer experience strategy set by the Consumer Experience Manager. Coordinate campaign timelines, deliverables, and approval processes across internal stakeholders and agency partners, ensuring on-time and in-full delivery of all consumer-facing assets.</li><li><b>
Media Buying Execution &amp; Campaign Management</b> Execute media buying plans across digital, social, programmatic, search, and traditional channels as directed by the Consumer Experience Manager. Manage day-to-day media agency coordination &ndash; trafficking assets, monitoring campaign delivery, tracking spend against budget, and flagging performance issues. Optimize in-flight campaigns based on performance data, adjusting targeting, creative rotation, and budget allocation to maximize reach and ROI.</li><li><b>
Content Production &amp; Creative Coordination</b> Coordinate the production of consumer-facing creative content across all channels &ndash; managing agency briefs, review cycles, and delivery timelines for digital assets, social media content, video, educational materials, and campaign visuals. Support the development, localization, and rollout of consumer-facing materials, adapting global frameworks to KSA market needs while maintaining brand compliance and SFDA regulatory alignment. Manage day-to-day collaboration with creative, digital, and media agencies &ndash; providing clear briefs, tracking deliverables, and ensuring quality and compliance standards.</li><li><b>
Performance Tracking &amp; Reporting</b> Own the tracking and reporting of consumer campaign performance &ndash; developing regular performance summaries that capture KPIs across reach, engagement, conversion, and consumer experience quality. Maintain structured performance dashboards for all active consumer initiatives, providing the Consumer Experience Manager and stakeholders with clear visibility into what is working and where adjustments are needed. Analyze campaign data, social listening outputs, and consumer insights to generate actionable recommendations for optimization.</li><li><b>
Consumer Insights </b>Support the collection and synthesis of consumer insights &ndash; including social listening, market research, and digital analytics &ndash; to inform both in-flight optimization and future campaign planning. Identify opportunities to strengthen disease awareness and consumer engagement through innovative approaches, bringing ideas and execution recommendations to the Consumer Experience Manager.</li><li><b>
Compliance &amp; Cross-Functional Coordination</b> Ensure all consumer-facing assets and campaigns comply with SFDA guidelines, Lilly&rsquo;s global compliance standards, and applicable advertising regulations. Work cross-functionally with Marketing, Brand, Medical, Legal, Compliance, and Global teams to ensure smooth and compliant execution of all consumer initiatives.</li></ul><div><p><b><br>
Qualifications</b></p></div><p><b>
Education</b></p><ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field.</li><li>
MBA or relevant postgraduate degree is a plus.</li></ul><p><b>
Experience</b></p><ul><li>
3+ years of experience in consumer marketing, brand management, media campaign execution, or agency coordination.</li><li>
Experience in FMCG, healthcare, digital health, media, technology, or other consumer-driven industries is valued.</li><li>
Experience working in cross-functional and project-based environments.</li><li>
Hands-on experience with media buying execution, content production, or digital campaign management is preferred.</li></ul><p><b><br>
Core Competencies</b></p><ul><li>
Strong execution orientation with attention to detail and the ability to manage multiple initiatives simultaneously.</li><li>
Solid understanding of media buying mechanics across digital, social, and traditional channels.</li><li>
Strong project management skills with experience coordinating agency deliverables and campaign timelines.</li><li>
Analytical skills with the ability to translate campaign data into clear, actionable insights.</li><li>
Experience with performance analytics tools and social listening platforms is a plus.</li><li>
Excellent written and verbal communication skills in Arabic and English.</li></ul><div><p><b>
Working Conditions</b></p></div><ul><li><b>
Travel: </b>Occasional domestic travel for campaign activations and agency meetings.</li><li><b>
Environment: </b>Primarily office-based with regular engagement with external agency partners.</li></ul><p></p><p>
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.</p><p></p><p>
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.</p><p></p>
#WeAreLilly</div>

Associate / Senior Associate - Consumer Experience, KSA

Eli Lilly and Company

<div>
 At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We&rsquo;re looking for people who are determined to make life better for people around the world.
 <br/>
 <br/>
 <strong>
  Job Overview
  <br/>
  <br/>
 </strong>
 We are seeking an ambitious and execution-focused Consumer Experience Associate to play a hands-on role in delivering Lilly Saudi Arabia&rsquo;s consumer engagement across the cardiometabolic portfolio. This role is accountable for the end-to-end execution of consumer journeys, media campaign delivery, content production coordination, and performance tracking across digital, social, paid media, and traditional channels.
 <br/>
 <br/>
 Working alongside the Consumer Experience Manager and at the intersection of brand, digital, medical, and agency partners, this role is designed for a detail-oriented marketer with a consumer-first mindset, strong project management skills, and a genuine passion for improving the patient and consumer experience through creative, compliant, and measurable engagement.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Consumer Journey Execution Own the day-to-day execution of consumer journeys across therapeutic areas &ndash; ensuring each journey is delivered end-to-end with consistency, quality, and alignment to the consumer experience strategy set by the Consumer Experience Manager. Coordinate campaign timelines, deliverables, and approval processes across internal stakeholders and agency partners, ensuring on-time and in-full delivery of all consumer-facing assets.
  </li>
  <li>
   Media Buying Execution &amp; Campaign Management Execute media buying plans across digital, social, programmatic, search, and traditional channels as directed by the Consumer Experience Manager. Manage day-to-day media agency coordination &ndash; trafficking assets, monitoring campaign delivery, tracking spend against budget, and flagging performance issues. Optimize in-flight campaigns based on performance data, adjusting targeting, creative rotation, and budget allocation to maximize reach and ROI.
  </li>
  <li>
   Content Production &amp; Creative Coordination Coordinate the production of consumer-facing creative content across all channels &ndash; managing agency briefs, review cycles, and delivery timelines for digital assets, social media content, video, educational materials, and campaign visuals. Support the development, localization, and rollout of consumer-facing materials, adapting global frameworks to KSA market needs while maintaining brand compliance and SFDA regulatory alignment. Manage day-to-day collaboration with creative, digital, and media agencies &ndash; providing clear briefs, tracking deliverables, and ensuring quality and compliance standards.
  </li>
  <li>
   Performance Tracking &amp; Reporting Own the tracking and reporting of consumer campaign performance &ndash; developing regular performance summaries that capture KPIs across reach, engagement, conversion, and consumer experience quality. Maintain structured performance dashboards for all active consumer initiatives, providing the Consumer Experience Manager and stakeholders with clear visibility into what is working and where adjustments are needed. Analyze campaign data, social listening outputs, and consumer insights to generate actionable recommendations for optimization.
  </li>
  <li>
   Consumer Insights Support the collection and synthesis of consumer insights &ndash; including social listening, market research, and digital analytics &ndash; to inform both in-flight optimization and future campaign planning. Identify opportunities to strengthen disease awareness and consumer engagement through innovative approaches, bringing ideas and execution recommendations to the Consumer Experience Manager.
  </li>
  <li>
   Compliance &amp; Cross-Functional Coordination Ensure all consumer-facing assets and campaigns comply with SFDA guidelines, Lilly&rsquo;s global compliance standards, and applicable advertising regulations. Work cross-functionally with Marketing, Brand, Medical, Legal, Compliance, and Global teams to ensure smooth and compliant execution of all consumer initiatives.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <strong>
  Education
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or a related field.
  </li>
  <li>
   MBA or relevant postgraduate degree is a plus.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Experience
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   3+ years of experience in consumer marketing, brand management, media campaign execution, or agency coordination.
  </li>
  <li>
   Experience in FMCG, healthcare, digital health, media, technology, or other consumer-driven industries is valued.
  </li>
  <li>
   Experience working in cross-functional and project-based environments.
  </li>
  <li>
   Hands-on experience with media buying execution, content production, or digital campaign management is preferred.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Core Competencies
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Strong execution orientation with attention to detail and the ability to manage multiple initiatives simultaneously.
  </li>
  <li>
   Solid understanding of media buying mechanics across digital, social, and traditional channels.
  </li>
  <li>
   Strong project management skills with experience coordinating agency deliverables and campaign timelines.
  </li>
  <li>
   Analytical skills with the ability to translate campaign data into clear, actionable insights.
  </li>
  <li>
   Experience with performance analytics tools and social listening platforms is a plus.
  </li>
  <li>
   Excellent written and verbal communication skills in Arabic and English.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Working Conditions
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Travel: Occasional domestic travel for campaign activations and agency meetings.
  </li>
  <li>
   Environment: Primarily office-based with regular engagement with external agency partners.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
 <br/>
 <br/>
 Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
 <br/>
 <br/>
 #WeAreLilly
</div>


Philips

<div><h3 class="jobSectionHeader"><b>Job Title
</b></h3>Business Marketing Manager- Male Grooming- META
<p></p><h3 class="jobSectionHeader"><b>Job Description
</b></h3><p><b>Job title:
</b><br>
<b>Business Marketing Manager- Male Grooming- META
</b></p><p></p><p>Generates long-term business value for identified target audiences and for the Company via delivering and managing Superior Propositions or Superior Presence. The role harnesses consumer and market intelligence and insights to create demand and foster Brand Strength. Focuses time on strategic marketing activities such as the adoption and adaptation of the global integrated innovation and communication roadmap into locally relevant strategies, guiding the localization of global content as well as filling gaps.<br>
</p><p><br>
<b>Your role:
</b></p><p></p><ul><li>Leads the development of a regional integrated innovation and communication roadmap, covering new product launches, Commercial Innovation, and always-on base business, based on in-depth consumer, market, and competitor insights to drive business objectives.
</li></ul><ul><li>Helps to strategize and define marketing objectives by understanding and analyzing the Consumer Experience Journey at various touchpoints, ensuring the creation of consumer-centric insights and the articulation of behavior shifts required to meet business goals.
</li></ul><ul><li>Develops pricing strategies in coordination with regional RGM and finance teams, ensuring they are competitive, aligned with consumer expectations, and financially sustainable for long-term growth.
</li></ul><ul><li>Ensures overall consistency in guiding the Consumer Experience Journey by category/sub-category across touchpoints, ensuring adherence to global category brand positioning and visual identity for seamless consumer experiences.
</li></ul><ul><li>Guides insights teams to gather local consumer, market, competition, and trend insights, facilitating the flow of actionable data to global teams to inform and optimize product innovation and commercial strategies.
</li></ul><ul><li>Monitors and analyzes in-market results in collaboration with Consumer and Commercial analytics teams, assessing business growth, market share, and brand strength, and adjusting marketing plans accordingly to optimize performance.
</li></ul><ul><li>Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.
</li></ul><ul><li>Assists in the development and execution of the rolling Business Region plan, managing A&amp;P (Advertising &amp; Promotion) effectively to support the zone&rsquo;s growth, innovation, and competitive positioning.
</li></ul><ul><li>A career at Philips comes with all sorts of wonderful benefits. Be sure to speak to your recruiter about benefits in your region.<br>
</li></ul><p><br>
<b>You're the right fit if:
 </b></p><p></p><p>Master or Bachelor's degree in Marketing, Business Administration, or related field.
</p><ul><li>10+ years of experience in the marketing function of a large/multinational organization preferably in Beauty &amp; Personal care, Consumer Electronics or FMCG.
</li></ul><ul><li>Demonstrated track record of successful ability to manage large and complex projects or engagements.
</li></ul><ul><li>Solid marketing background, with a key focus on brand/ category management, strategic planning, understanding multicultural different business models, converting consumer insights into right actions, portfolio management
</li></ul><ul><li>Requires in-depth knowledge of business strategies, goals and ability to translate into marketing objectives/jobs to be done to deliver strong annual plans.
</li></ul><ul><li>Comprehensive know-how to set up the right Go-to-Market models, ensuring the right portfolio with the right channels, serving the right consumers.
</li></ul><ul><li>Strong collaboration and management skills, to work closely with multi-pillars across districts; sales, marketing, finance and supply teams.
</li></ul><ul><li>Excellent level of both written and spoken English<br>
</li></ul><div><br>
<b>How we work together
</b><br>
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
<br>
Onsite roles require full-time presence in the company&rsquo;s facilities.
<br>
Field roles are most effectively done outside of the company&rsquo;s main facilities, generally at the customers&rsquo; or suppliers&rsquo; locations.
<br>
<br>
<b>About Philips
</b><br>
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
<br>
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .</div></div>

Business Marketing Manager- Male Grooming- META

PepsiCo

<div>Overview:
<div>
At PepsiCo, you&rsquo;ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay&rsquo;s and Lipton Ice Tea, our work touches millions of people every day.</div><div></div><div><br>
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.</div><div></div><div><br>
Whatever your role, you&rsquo;ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.</div><div></div><div><br>
We are looking for a Brand Manager to join our Marketing team based in Istanbul and will directly report to Senior Brand Manager. The role will be permanent.</div><div></div><div><br>
As a Lay&rsquo;s Deploy Brand Manager in T&uuml;rkiye, you will be part of the execution of brand strategy across consumer channels, using strong consumer and market insights to drive growth and deliver impactful campaigns and standout brand experiences. You&rsquo;ll combine creativity with strong commercial thinking.</div><div>
Join us in shaping T&uuml;rkiye&rsquo;s most loved, thinnest and crispiest potato chips brand, creating smiles with every bite.</div>
Responsibilities:
<ul><li>End-to-end ownership of Lay&rsquo;s brand and product lifecycle (including NPD from pre-launch process to post-launch evaluation)</li><li>
Develop and execute integrated E2E brand communication programs ensuring consistent brand positioning across all consumer touchpoints</li><li>
Build strong brand campaigns through best-in-class creative, execution, and media planning and support development and execution of annual brand, communication, and TCP plans</li><li>
Lead cross-functional projects to drive product enhancements, LTO &amp; innovation pipeline, growth initiatives, ensuring seamless execution and market readiness for flawless commercialization</li><li>
Collaborate closely with key stakeholders (Commercialization, Dx, Sales, Supply Chain, Insights, etc.) to track brand performance, unlock commercial opportunities and address challenges</li><li>
Partner closely with Dx and Sales to deliver effective shopper marketing, in‑store execution, and retailer‑specific activations across retail channels</li><li>
Lead and manage external agency ecosystem to ensure strong brand impact and delivery excellence</li><li>
Generate actionable insights through data analysis and market, category, brand, and competitor tracking to evaluate performance, identify risks and opportunities, and drive strategic growth recommendations</li><li>
Lead digital and social media planning with agencies to deliver impactful consumer experiences</li><li>
Drive campaign evaluation, learning implications, and continuous optimization</li><li>
Manage overall A&amp;M budget and ensure efficient investment aligned with brand priorities</li></ul>
Qualifications:
<ul><li>University degree with at least 5 years of marketing, preferably brand management experience</li><li>
Strong analytical, problem-solving, and project management skills; able to manage multiple priorities</li><li>
Proven &amp; excellent cross-functional collaboration and stakeholder management</li><li>
Creative thinker with a growth mindset and results-oriented approach (always looking for the most impactful way to execute ideas &amp; campaigns)</li><li>
Passionate about being an early adopter of trends</li><li>
Strong communication skills with demonstrated leadership ability</li><li>
Confident with data and financials and can translate those into actionable brand recommendations.</li><li>
Fluent in English and Turkish (written and spoken)</li><li>
Flexible, resilient, and adaptable in a fast-changing environment</li></ul></div>

Lay's Brand Manager

Wella

<div></div><div><div><div><div><div>Function: Marketing
</div></div></div></div><div><div><div><div>Location:
Instanbul, 34, TR
</div></div></div></div><div><div><div><div>Work Arrangement: Hybrid
</div></div></div></div><div></div><div><div><div><div><p><b>Brand Manager Retail Hair for MEA &amp; Turkey</b></p>
<p><b>Location:</b> Istanbul, Turkey
<br>
<b>Department:</b> Marketing
<br>
<b>Reports to:</b> Marketing Lead RH CEEMEA</p>
<p><b>Role Overview</b></p>
<p>The Brand Manager acts as the business owner of the brand in Turkey, responsible for driving sustainable growth, market share, and brand equity.</p>
<p>This role requires a strong combination of strategic thinking, analytical skills, and execution excellence to deliver best-in-class marketing programs and business performance.</p>
<p>The Brand Manager will lead the development and execution of consumer-centric growth strategies, working closely with cross-functional teams including Sales, Trade Marketing, Finance, Supply Chain, and external agency partners.</p><br>
<p></p><p><b>Key Responsibilities</b></p>
<p><b>Brand Strategy &amp; Growth</b></p>
<ul><li>Develop and execute annual brand strategy and marketing plans aligned with regional priorities.</li>
<li>Drive brand equity, awareness, and penetration through integrated campaigns.</li>
<li>Identify growth opportunities based on market trends, consumer insights, and competitive analysis.</li>
<li>Manage product portfolio strategy including new product launches, renovations, and discontinuations.</li>
</ul><p><b>Marketing Campaigns &amp; Communication</b></p>
<ul><li>Lead the planning and execution of 360&deg; marketing campaigns including TV, digital, social media, influencer collaborations, and retail activations.</li>
<li>Brief and manage creative, media, and digital agencies.</li>
<li>Ensure all communications are aligned with global brand guidelines while being locally relevant.</li><br>
</ul><p></p><p><b>Market &amp; Performance Analysis</b></p>
<ul><li>Monitor brand performance using Nielsen / retail audit data, digital metrics, and sales reports.</li>
<li>Track KPIs including market share, brand awareness, and campaign ROI.</li>
<li>Provide regular insights and recommendations to senior management.</li>
</ul><p><b>Cross-Functional Collaboration</b></p>
<ul><li>Work closely with Sales, Trade Marketing, E-commerce, and Supply Chain teams to ensure successful product availability and retail execution.</li>
<li>Support key retailer initiatives and joint business planning with major accounts.</li>
<li>Coordinate with global teams to align on brand positioning and innovation pipeline.</li>
</ul><p><b>Budget &amp; Financial Management</b></p>
<ul><li>Manage the brand marketing budget and ensure efficient allocation across channels.</li>
<li>Monitor marketing investment and optimize ROI and media efficiency.</li>
</ul><p><b>Innovation &amp; Product Development</b></p>
<ul><li>Lead new product development and launch processes in collaboration with regional and global teams.</li>
<li>Develop strong consumer value propositions and product storytelling.</li>
</ul><p></p><p><b>Qualifications</b></p>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field</li>
<li>5&ndash;8 years of experience in Brand Management / Marketing within FMCG, beauty, or consumer goods</li>
<li>Proven experience managing integrated marketing campaigns</li>
<li>Strong analytical skills with experience using Nielsen or similar market data</li>
<li>Experience working with media agencies and creative partners</li>
<li>Excellent project management and stakeholder management skills</li>
<li>Fluency in Turkish and English</li><br>
</ul><p></p><p><b>Key Competencies</b></p>
<ul><li>Strategic thinking</li>
<li>Consumer insight &amp; storytelling</li>
<li>Data-driven decision making</li>
<li>Cross-functional leadership</li>
<li>Strong communication and presentation skills</li>
<li>Agility in a fast-paced environment</li></ul></div></div></div></div></div><p></p>

Brand Manager Retail Hair for MEA & Turkey

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Lay's Brand Manager

Brand Manager Retail Hair for MEA & Turkey