consumer insights manager

PepsiCo

<div>
 
 Overview
 
 
 
 
 Are you ready to explore PepsiCo and be part of this iconic multinational?
 
 
 
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 
 
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 
 
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 
 
 We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.
 
 
 
 
 A Space to Be You
 
 
 
 
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 
 
 
 Responsibilities
 
 
 
 Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.
 
 
 Brand Insights:
 
 
 <ul>
 <li>
 Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.
 
 
 </li>
 </ul>
 Content Insights:
 
 
 Creative and Content Development:
 
 
 <ul>
 <li>
 Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.
 </li>
 <li>
 Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.
 </li>
 <li>
 Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.
 
 
 </li>
 </ul>
 Content Qualification Insights:
 
 
 <ul>
 <li>
 Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 University degree
 </li>
 <li>
 At least 8 years of insights experience
 </li>
 <li>
 Have proven examples of leadership &amp; influence skills
 </li>
 <li>
 Have strong time management capabilities
 </li>
 <li>
 Fluent in English and Turkish
 </li>
 <li>
 High ownership
 </li>
 <li>
 Trustable team player
 </li>
 <li>
 Stake holder management from different backgrounds
 </li>
 <li>
 Analytical thinking &amp; story telling via merging different sources
 </li>
 <li>
 Ability to have multitasking muscle
 </li>
 <li>
 Have quick adoption on changes
 </li>
 <li>
 Project Management - have robust experience of managing multi functional processes with multiple senior stakeholders.
 </li>
 <li>
 Strategic Insights - have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.
 </li>
 <li>
 Consumer Insights - to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)
 </li>
 <li>
 Analytical background - to be clear how to work with different types of data / analytical-minded approach and attention to details
 </li>
 </ul>
</div>

Consumer Insights Associate Manager (All Food Brands)

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div> 
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Unilever

<div>
 Function: CMI, Marketing
 
 
 Work Level: WL1D
 
 
 Reports to: Ayesha Athar (Head of CMI &ndash; PC, PTAB)
 
 
 Scope: CMI &ndash; Personal Care, Turkey
 
 
 Location: Turkey
 
 
 Terms &amp; Conditions: Istanbul, Umraniye UHouse based, Full-time
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 CATEGORY/FUNCTION INTRODUCTION
 
 
 Personal care is one of the Business Groups of Unilever. It has a turnover of more than 12Bn Euros. It has three categories &ndash; Skin Cleansing, Deodorants and Oral Care. Most of the turnover comes from 8 Power brands &ndash; Dove, Rexona, Lux, Pepsodent, Axe, Lifebuoy, Dove Men+Care and CloseUp, with 5 of the 8 power brands having a turnover of more than 1 billion Euros.
 
 
 PTAB is one of the Business Units of Unilever and spans across Pakistan, Turkey, Arabia and Bangladesh. Within PTAB all the three categories of PC are present with differing footprints. The region offers massive opportunities for growth across price tiers. The geographic differences allow for significant deaveraged opportunities.
 
 
 
 Job Purpose
 
 
 
 The Consumer &amp; Market Insights (CMI) Manager plays a critical role by driving the company's understanding of consumer behaviour, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences. The role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement. If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data &amp; research, then this job is for you in our Personal Care business.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 The key responsibilities in this role are:
 
 
 <ul>
 <li>
 Primary responsibility will be to harness consumer and market insights to shape strategies that elevate brand superiority. You will be instrumental in creating brands that are unmissable, ensuring they stand out in the market and drive sustainable growth.
 </li>
 <li>
 Lead the charge on continuous tracking and monitoring of Market Performance metrics for PC brand and liaising with agencies responsible. Additionally, ensure the sharing of key insights with the relevant teams to help steer the course of day-to-day strategy on the brand
 </li>
 <li>
 Build strategic, sustainable business advantages for the PC business in the short and long term by combining deep consumer-centricity with a nuanced understanding of business performance and strategy.
 </li>
 <li>
 Leads consumer insight into BU agenda of strategy, S&amp;OP, innovation deployment, Communication deployment, Net Revenue Management etc.
 </li>
 <li>
 Build effective and collaborative relationships with varied Business Teams and associated functions working on Personal Care Brands, including Marketing teams, R&amp;D, and CTI to understand key business objectives and thereby identify and communicate the role and value that market data and consumer research plays in the decision-making process.
 </li>
 <li>
 Translate business objectives into clear research briefs for the brand, and communicate actionable insights based on data-based findings and logic to enable informed decisions.
 </li>
 <li>
 Develop an understanding of the marketing mix creation process and ensure clarity of key risky assumptions and hypotheses to be tested in research at respective stages.
 </li>
 <li>
 Learn and employ a range of qualitative and quantitative research methodologies, choosing the methodology/source which is best suited to answering the business objectives for PC
 </li>
 <li>
 Ensure rigor in research design, data collection, analysis, and recommendations, collaborating with research agency partners where applicable.
 </li>
 <li>
 Collaborate closely with the marketing team to help develop impactful brand assets, create compelling content, and amplify brand messaging across digital and retail platforms in the market.
 </li>
 <li>
 Strategic Influence: Collaborate across functions to ensure insights are effectively translated into actionable strategies. Present insights and strategic recommendations to the PC BU Leadership Team to guide corporate strategy and product positioning. Influence long-term brand strategies through deep consumer understanding and market analysis. Work closely with the BU Lead and Marketing Teams.
 </li>
 <li>
 Managing relationships across other CMI teams in PTAB, agency partners, CTI, and cross functional teams.
 </li>
 <li>
 Ability to collaborate seamless &amp; lead across agency partners ensuring maximum value for the business regarding quality, timeliness and service and internal Unilever teams.
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 Minimum 3-5 years of research experience; preferably experienced in both pre-launch and post-launch research methods.
 
 
 <ul>
 <li>
 Ability to translate multiple source information into a market insight story
 </li>
 <li>
 Excellent spoken and written English
 </li>
 <li>
 Consumer mindset; driver of consumer centric marketing
 </li>
 <li>
 External orientation; driver of bringing the outside world into the marketing team (consumer, culture, future)
 </li>
 <li>
 Holistic / lateral thinking; ability to create new insight, elevate thinking &amp; think out of the box;
 </li>
 <li>
 Digital &amp; data capabilities; driver of new digital methodology &amp; measurement tools
 </li>
 <li>
 Business partnership skills (demonstrable track record of outstanding partnership with business partners and stakeholders, strong communication and influencing skills, OTIF delivery, strong point of view, identification of growth opportunities).
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 For CI there is a set of essential skills needed for every role, and then 4 sets of skills associated to doing different types of CI work; Strategy &amp; Futurology, Brand Activating, Data Artistry, Brand Crafting.
 
 
 
 This Role Requires Following Key Skills
 
 
 
 <ul>
 <li>
 Marketing &amp; 6P Acumen: Partner marketing in generating brand opportunities that create the best end to end consumer experience across the 6Ps.
 </li>
 <li>
 Business Acumen &amp; Partnering: Work with cross functions not only marketing/CD. Shifting all briefs and learning plans from insight output to business outcome. Extracting maximum value from data and insight initiatives by building strong collaborations and influencing key business partners (internally and externally).
 </li>
 <li>
 Transformational Story-Telling: Creating and delivering, fact-based, business-relevant, consumer-centric insight narratives, capable of driving business action and impact. Successfully introducing a breakthrough idea, process or tool that gains followership and delivers measurable change within the business.
 </li>
 <li>
 Market Research &amp; Insight Generation: Knowing when and how to deploy research to answer key business questions and how to connect all available data in the business to transform knowledge into transformational insights for the business.
 </li>
 <li>
 Strategic Thinking &amp; Problem Solving: Defining a problem, causation and solution in an objective, systematic way that showcases vulnerabilities or threats clearly while delivering opportunities that offer a competitive advantage.
 </li>
 <li>
 Digital Acumen: Using your digital acumen to inform marketing and customer strategies and activities, creating and landing content that resonates with the target audience across different digital channels.
 
 
 </li>
 </ul>
 
 Partnership &amp; Collaboration
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 Deliver and drive transformational action within the business through key landing points and influencing senior stakeholders.
 </li>
 <li>
 You are a Constant Learner - able to keep pace with the environment and lead it. Being up to date on best-in-class insights across topics of interest and the ability to land a message to the satisfaction of all stakeholders is key.
 </li>
 <li>
 Advocates for consumer needs and interprets data smartly to spot opportunities.
 </li>
 <li>
 Inspires collaboration, builds inclusive teams, and fosters a culture of learning and performance.
 
 
 </li>
 </ul>
 
 Critical Sol (standards Of Leadership) Behaviors
 
 
 
 <ul>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 
 </li>
 </ul>
 Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Assistant Consumer Insights Assistant Manager - Personal Care

Systems Limited

<div>
 
 Systems Limited is Looking Digital Insights Manager. Digital Insights Manager is responsible for leading the analyzing digital consumer conversations, digital behavior, digital channels performance along with other data sources and competitive activity within the FMC and NC categories.
 
 
 
 
 
 This role will transform digital data into actionable insights on consumer motivations, perceptions, and trends supporting data-driven decision-making, innovation, and risk management across nicotine categories.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Monitor and analyze online conversations, searches, forums, and social media related to FMC and NC, focusing on Consumer drivers, perceptions, and sentiments.
 </li>
 <li>
 Identify and interpret consumer motivations, behaviors, and attitudes across legal and illicit product segments
 </li>
 <li>
 Monitor and benchmark competitor brands, campaigns, and product innovations to identify opportunities and risks
 </li>
 <li>
 Develop and maintain dashboards and reports summarizing category performance, digital trends, and emerging insights for senior stakeholders
 </li>
 <li>
 Synthesize insights from multiple digital sources (social listening, search analytics, discussion forums, etc.) to inform marketing and commercial strategies
 </li>
 <li>
 Collaborate with cross-functional teams to translate insights into actionable recommendations
 </li>
 <li>
 Ensure compliance with data privacy, ethical standards, and industry regulations in all digital monitoring and analytics activities
 </li>
 </ul>
 
 
 
 
 
 Knowledge, Skills &amp; Experience:
 
 
 
 
 
 <ul>
 <li>
 Degree in Marketing, Business Analytics, Data Science, or related field
 </li>
 <li>
 Minimum 5+ years&rsquo; experience in digital analytics, social listening, or consumer insight roles
 </li>
 <li>
 Proven expertise with digital analytics and listening tools (e.g.,Talkwalker, Sprinklr, SimilarWeb, Power BI, etc.)
 </li>
 <li>
 Strong analytical skills with ability to interpret complex data and generate clear, actionable insights
 </li>
 <li>
 Strong understanding of digital consumer behavior for FMCG categories
 </li>
 <li>
 Excellent storytelling and presentation skills to communicate insights effectively to non-technical audiences
 </li>
 <li>
 Proficiency in Microsoft Office Suite; advance use of Excel, and experience with data visualization and automation preferred
 </li>
 </ul>
 
 
</div>

Digital Insights Manager

NielsenIQ

<div>
 
 Job Description
 
 
 
 
 
 ABOUT THIS JOB
 
 
 
 
 
 
 
 The Manager for Qualitative Research, Consumer Insights assists the Director and Associate Director in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement &amp; client management of the practice area. He/she should be recognized and seen as having a strong expertise base in Qualitative research.
 
 
 
 
 Experience of working with (or previous academic studies within) Ethnography, Semiotics or Design thinking, are also valuable to the role.
 
 
 
 
 
 RESPONSIBILITIES
 
 
 
 
 <ul>
 <li>
 Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations
 </li>
 <li>
 Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (including. reporting and presentation)
 </li>
 <li>
 Build strong relationships with clients through an empathetic understanding of clients&rsquo; needs/requirements and consultative advisory
 </li>
 <li>
 Interacting with prospective/existing clients and help with identifying new business opportunities by providing solutions to their business problems
 </li>
 <li>
 Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research
 </li>
 </ul>
 
 
 
 
 
 
 A LITTLE BIT ABOUT YOU
 
 
 
 
 
 Business acumen and well organized, including planning and focus to deliver the financial outcome.
 
 
 
 
 Highly motivated, self-directed, pro-active &amp; possess a driven personality capable of working within tight deadlines or an agile environment. Ability to manage multiple projects simultaneously while maintaining a strong client service orientation.
 
 
 
 
 
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree or equivalent, Master&rsquo;s Degree desirable; relevant Degree in sociology, anthropology, psychology or business is desirable
 </li>
 <li>
 Having at least 3-5 years of experience working in Primary Qualitative Market Research, managing end-to-end projects, with minimal supervision
 </li>
 <li>
 Diverse practical experience in different qualitative research methods (e.g. focus groups, ethnography, in-depth/expert interviews, grounded theory, projective techniques, etc.)
 </li>
 <li>
 Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research
 </li>
 <li>
 Experienced in helping to manage a team
 </li>
 <li>
 Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization
 </li>
 <li>
 Proficient in Microsoft Excel &amp; Powerpoint and Google Spreadsheet &amp; Slides
 </li>
 <li>
 Excellent written &amp; verbal communication skills
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 
 Our Benefits
 
 
 
 
 <ul>
 <li>
 Flexible working environment
 </li>
 <li>
 Volunteer time off
 </li>
 <li>
 LinkedIn Learning
 </li>
 <li>
 Employee-Assistance-Program (EAP)
 </li>
 </ul>
 
 
 
 About NIQ
 
 
 
 
 
 NIQ is the world&rsquo;s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights&mdash;delivered with advanced analytics through state-of-the-art platforms&mdash;NIQ delivers the Full View&trade;. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world&rsquo;s population.
 
 
 
 
 For more information, visit NIQ.com
 
 
 
 
 Want to keep up with our latest updates?
 
 
 
 
 Follow us on: LinkedIn | Instagram | Twitter | Facebook
 
 
 
 
 
 
 Our commitment to Diversity, Equity, and Inclusion
 
 
 
 
 
 At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
 
 
 
</div>

Manager

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Consumer Insights Lead- Emerging Markets

Location: Dubai (Alternative: Istanbul/Amsterdam)

About the position

We're looking for a bold, data-driven, consumer-loving insights leader to guide our journey. As the Consumer Insights Lead, you will be the voice of the consumer at the leadership table, fueling strategy, innovation, and execution with insights that matter.

Reporting to the SVP Marketing Emerging Markets, your mission will be to ensure every decision is backed by truth, relevance, and forward-thinking foresight. You will build step up our consumer understanding in the Emerging Markets.

What will you do
<ul>
<li>Strategic Insights Leadership: You will define and execute consumer insights strategy for the Emerging Markets, integrating traditional research with advanced analytics and AI- powered solutions to translate consumer insights into actionable business strategies and growth opportunities.</li>
<li>Consumer Understanding &amp; Research Excellence: Design and implement world class qualitative and quantitative research programs to identify macro and micro trends shaping the future of food, health, and sustainability across the Emerging Markets.</li>
<li>Market Intelligence &amp; Category Strategy: Use syndicated data sources monitor market trends and identify white space opportunities to develop actionable business insights which translate into growth.</li>
<li>Innovation &amp; Brand Acceleration: Partner with R&amp;D and Innovation teams to validate ideas, test new concepts, refine go-to-market plans and support brand teams.</li>
<li>Team Building &amp; Budget Mastery: Foster a culture of curiosity, experimentation, and continuous learning within the Emerging Markets marketing team. Optimize research investments and manage insights budget for maximum ROI.</li>
<li>Cross-Functional Collaboration: Partner closely with Marketing, Innovation, Sales, and Digital Commerce, IT and Data, Legal and relevant external teams into all business decisions as required.</li>
</ul>
So, what does it take to be successful in this role?

An Insight-Driven Strategist with 20+ years' experience in consumer insights, market research, or analytics especially in CPG, Food or wellness

A Storyteller with Impact: You distill data into compelling narratives that influence, inspire, and drive results; turning numbers into brand-defining moments

Relentlessly Curious &amp; Insight-Obsessed: Expertise in advanced analytics and foresight capabilities

A Trusted Business Partner: You're more than a data provider&mdash;you're a strategic ally who shapes decisions, not just reports on them

Consumer Champion: You live and breathe the voice of the consumer, thriving in fast-paced, purpose-driven environments where insight fuels action

A Visionary with Foresight: You don't just spot trends&mdash;you connect the dots, turn signals into strategy, and insight into impact

What's next?

This is a career-defining opportunity to work with our high-impact brands in a high-energy, high-accountability environment. If you recognise yourself in this profile, apply now and be part of this exciting journey. Apply now at www.florafoodgroup.com

We prefer to receive your application before 10th December 2025.<div>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Consumer Insights Lead- Emerging Markets

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