consumer insights manager

Kraft Heinz

<div><div><div><div><div><div><div><div><div><ul><div>All Posting Locations: Cairo, Al Qahirah, EG
</div><div>Job Functions: Marketing</div>
<div>Date Published: September 21, 2025</div>
<div>Ref#: R-96563</div></ul><div></div><div> 
</div></div></div></div></div></div></div></div></div><div><div><div><div><div><div>ABOUT THE ROLE</div></div><div><div>
Job Description</div>
We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
ou&rsquo;ll work in an impactful team- alongside peers, always trying to reach the next level. You&rsquo;ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East &amp; Africa business.
In brief- you will be responsible for the delivery of consumer insights &ndash; to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish &ldquo;one view of the consumer&rdquo;. 
Responsibilities:
<ul><li>Turn consumer- trend and business performance data into compelling insights- which are actionable &amp; relevant
</li><li>Collaborate with category &amp; marketing teams- agencies &amp; the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
</li><li>Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
</li><li>Find opportunities to drive further growth in category development &amp; innovation
</li><li>Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept &amp; copy tests
</li><li>Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
</li><li>Using syndicated data to answer business needs and drive growth
</li><li>The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
</li><li>Ensure that Insight work is delivered in a timely and efficient manner.
</li><li>Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
</li><li>Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.
</li></ul>What you bring:
<ul><li>Established track record in consumer insights- interpreting data into meaningful information and actions.
</li><li>Highly proficient consumer researcher displaying a broad &amp; diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative &amp; quantitative- continuous &amp; ad hoc)
</li><li>Commercially minded- understanding marketing principles and how brands are managed in order to grow
</li><li>Highly numerate with advanced analytical skills &amp; ability to prepare reports and presentations to tight deadlines
</li><li>Ability to Simplify
</li><li>Effective Communicator
</li><li>Strategic thinker
</li><li>Analytical
 </li><li>Curious- open- creative
</li><li>Resilience
</li><li>7 years of experience in Research Field.
</li></ul><div>Location(s)</div>
El Tagamoa El Khames Commercial Office 
Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.</div></div></div></div></div></div>

Consumer Insights Manager MEA

Unilever

<div>
 Unilever is currently hiring
 
 R&amp;D Consumer Technical Insights Manager, Personal Care PTAB!
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that
 
 
 makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers
 
 
 and the communities around us. We are driven by our purpose: to make sustainable living commonplace,
 
 
 and it is our belief that doing business the right way drives superior performance. At the heart of what we
 
 
 do is our people &ndash; we believe that when our people work with purpose, we will create a better business
 
 
 and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible
 
 
 working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with
 
 
 the tools you need to shape your own future.
 
 
 
 About Personal Care Ptab Business Unit (bu)
 
 
 
 Personal Care (PC) business in PTAB is a large, profitable, growing market and thus represents a significant growth opportunity in Unilever. We have an ambition to double incremental turnover in the next 3 years, and we are accretive to overall PC Business Group (BG). We have a diverse geographical footprint spanning markets like Pakistan, Turkey, Arabia and Bangladesh.
 
 
 We see a clear opportunity to grow our core PC brands through market-making (driving penetration &amp; consumption), premiumization (upgradation), and drive competitiveness across channels.
 
 
 
 Job Scope
 
 
 
 Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about leading all aspects of CTI, Claims and Engagement for the PTAB program by bringing expertise, creativity and passion to ensure we deliver unmissable superior products to our consumers, then this role is just for you.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 <ul>
 <li>
 Strategy
 </li>
 <li>
 Create and roll out a framework for consumer understanding &ndash; e.g. consumer habits, drivers of choice, new digital techniques
 </li>
 <li>
 Create multiyear consumer knowledge building programs
 </li>
 <li>
 Capability
 </li>
 <li>
 Create the capabilities that can be leveraged by the organization to deepen consumer knowledge
 </li>
 <li>
 Test and learn with new tools and techniques focusing on digital transformation
 </li>
 <li>
 Delivery
 </li>
 <li>
 Create integrated research plans for innovation/renovation/activation (Target definition, early-stage consumer evaluation of product/pack/claim/sensory) Sharpen problem statements
 </li>
 <li>
 Leverage market, consumer and sensory data to help identify new opportunities for superior products and claims and build roadmaps for the business
 </li>
 <li>
 Craft the research approach needed to deliver project objectives
 </li>
 <li>
 Conduct ideation and inspiration sessions for R&amp;D and the business
 </li>
 <li>
 Partner with the Demand Creation leads across PTAB to deliver competitive and compelling engagement content and storytelling/KBS for both the existing PTAB portfolio and new Innovations in a world of social-first activation.
 </li>
 <li>
 Work closely with CTI colleagues in the BG to ensure consumer insights from PTAB are fed-into the BG-led projects at the relevant stages.
 </li>
 <li>
 Partner the BG CTI team to define any relevant assessment plans for projects with PTAB in scope.
 </li>
 <li>
 Receive and deploy BG-led claims to maximize claims potential, analyze and mitigate risks and ensure alignment with PTAB countries.
 </li>
 <li>
 Leadership
 </li>
 <li>
 Manage, coach and develop the team, supporting them in the execution of the regional CTI program and creating a 1-PTAB CTI, Claims and Engagement capability.
 
 
 </li>
 </ul>
 
 What You Will Need To Succeed
 
 
 
 Experiences &amp; Qualifications &amp; Skills
 
 
 <ul>
 <li>
 Bachelor's degree in science, psychology, sensory science, market research or any of the Physical Sciences, Marketing or Business.
 </li>
 <li>
 Previous experience of working in CTI
 </li>
 <li>
 Strong stakeholder management, ability to influence &amp; business partnering.
 </li>
 <li>
 Excellent communicator / influencer (written &amp; verbal), with ability to both translate complex scientific ideas and hypothesis into key messages for stakeholders (brand, customer development, key opinion formers - regulators, trade and ultimately consumers)
 </li>
 <li>
 Ability to navigate complex global networks and lead multi-functional, multi-cultural teams spread across multiple geographies.
 </li>
 <li>
 Growth mindset, technical depth, agility and passion for high performance are critical
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
 </li>
 <li>
 You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context, and you are emotionally intelligent enough to motivate people to deliver what is needed.
 
 
 </li>
 </ul>
 
 Critical SOL (Standards of Leadership) Behaviors
 
 
 
 <ul>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
 </li>
 <li>
 TALENT CATALYST: Invests in people &ndash; coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
 
 
 </li>
 </ul>
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

R&D Consumer Technical Insights Manager, Personal Care PTAB

EVA pharma

<div>
 
 Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.&nbsp;
 
 
 Eli Lilly and Company discovered and manufacture Tirzepatide, which is marketed as
 
 Mounjaro
 
 &reg; around the world. In Egypt the marketing authorization holder and distributer of
 
 Mounjaro
 
 &reg; is EVA group.&nbsp;
 
 
 This breakthrough therapy for type 2 diabetes and obesity is redefining standards of care worldwide. Following its exceptional success and rapid adoption in Egypt, we are expanding our dedicated team to continue driving this momentum and reach more patients in need. &nbsp;
 
 
 We are looking for ambitious
 
 Consumer Marketing Manager
 
 to join our fast-growing
 
 Mounjaro&reg;
 
 Business Unit. &nbsp;
 
 If you are passionate about making an impact in patients' lives and driving growth in one of the most promising therapeutic areas, this role is for you.
 
 
 &nbsp;
 
 
 Key Responsibilities
 
 <ul>
 <li>
 Develop and implement comprehensive patient-directed marketing plans that align with the business's strategic objectives
 </li>
 <li>
 Develop and deliver patient campaigns that lead to customer satisfaction and trust, while seeking business opportunities
 </li>
 <li>
 Utilize market research and consumer insights to identify opportunities for growth and differentiation
 </li>
 <li>
 Collaborate with brand teams, communications, medical affairs, and market access teams to optimize product positioning and messaging
 </li>
 <li>
 Manage consumer marketing budgets and assess the effectiveness of patient-directed marketing campaigns
 </li>
 <li>
 Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly
 </li>
 <li>
 Develop the awareness and trust of the Mounjaro&reg; Masterbrand
 </li>
 <li>
 Develop consumer partnerships to increase Mounjaro&reg; brand awareness and engagement
 </li>
 
 
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business Administration, Marketing, or a related field
 </li>
 <li>
 3-4 years of relevant marketing experience, preferably within FMCG; experience in luxury products is a strong plus
 </li>
 <li>
 Strong knowledge of consumer insights, brand building, and campaign execution
 </li>
 <li>
 Excellent communication and presentation skills
 </li>
 <li>
 Strategic thinker with strong execution capabilities
 </li>
 </ul>
 
 &nbsp;
 
</div>

Consumer Marketing Manager

EVA Pharma

<div>Join EVA Pharma, a leading pharmaceutical company dedicated to empowering the fight for Health and well-being as a fundamental human right. Recognized and certified as a best place to work, we are committed to fostering a supportive and innovative environment for our team members.
Eli Lilly and Company discovered and manufacture Tirzepatide, which is marketed as Mounjaro&reg; around the world. In Egypt the marketing authorization holder and distributer of Mounjaro&reg; is EVA group.
This breakthrough therapy for type 2 diabetes and obesity is redefining standards of care worldwide. Following its exceptional success and rapid adoption in Egypt, we are expanding our dedicated team to continue driving this momentum and reach more patients in need.
We are looking for ambitious Consumer Marketing Manager to join our fast-growing Mounjaro&reg; Business Unit. 
If you are passionate about making an impact in patients&rsquo; lives and driving growth in one of the most promising therapeutic areas, this role is for you. 
Key Responsibilities<ul>
<li>Develop and implement comprehensive patient-directed marketing plans that align with the business&rsquo;s strategic objectives.</li>
<li>Develop and deliver patient campaigns that lead to customer satisfaction and trust, while seeking business opportunities.</li>
<li>Utilize market research and consumer insights to identify opportunities for growth and differentiation.</li>
<li>Collaborate with brand teams, communications, medical affairs, and market access teams to optimize product positioning and messaging.</li>
<li>Manage consumer marketing budgets and assess the effectiveness of patient-directed marketing campaigns.</li>
<li>Stay abreast of industry trends and regulatory changes to adapt marketing strategies accordingly.</li>
<li>Develop the awareness and trust of the Mounjaro&reg; Masterbrand.</li>
<li>Develop consumer partnerships to increase Mounjaro&reg; brand awareness and engagement.</li>
</ul>Requirements<ul>
<li>Bachelor&rsquo;s degree in Business Administration, Marketing, or a related field.</li>
<li>3&ndash;4 years of relevant marketing experience, preferably within FMCG; experience in luxury products is a strong plus.</li>
<li>Strong knowledge of consumer insights, brand building, and campaign execution.</li>
<li>Excellent communication and presentation skills.</li>
<li>Strategic thinker with strong execution capabilities.</li></ul></div>

Systems Limited

<div>
 
 Systems Limited is looking for multiple Marketing roles with below skillset:
 
 
 
 
 
 
 1- Insights Analyst
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Mathematics, Engineering, or related field
 </li>
 <li>
 1-2 years of experience in data science or a similar role involving medium to complex data analysis.
 </li>
 <li>
 Collect, process, and analyze data to provide actionable insights
 </li>
 <li>
 Maintain dashboards and generate reports using Power BI, QlikView, Tableau, Excel, or PowerApps
 </li>
 <li>
 Strong analytical, problem-solving, organizational, and communication skills; familiarity with R, Python, C++, or Java is a plus
 </li>
 </ul>
 
 
 
 
 
 2- Insights Executive
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Statistics, Economics, IT, or related field
 </li>
 <li>
 3&ndash;5 years of experience in qualitative and quantitative research, data analysis, and insight generation.
 </li>
 <li>
 Support research projects, synthesize data, and generate actionable insights on category/brand performance
 </li>
 <li>
 Use analytical tools (Power BI, Excel, PowerApps) to maintain dashboards, reports, and data visualizations
 </li>
 <li>
 Strong analytical, problem-solving, project management, and data interpretation skills; attention to detail
 </li>
 </ul>
 
 
 
 
 
 3- Insights &amp; Analytics Manager
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Data Analytics, or related field
 </li>
 <li>
 5+ years of experience in Research &amp; Insights, Digital Marketing, Data Analytics, or within digital agencies
 </li>
 <li>
 Analyze consumer journeys across online and offline channels to generate actionable insights and business recommendations
 </li>
 <li>
 Use digital analytics tools (Google Analytics, Adobe Analytics, Sprinklr, Power BI, Salesforce) to track performance, consolidate data, and produce reports
 </li>
 <li>
 Strong analytical, leadership, communication, and stakeholder management skills; ability to manage projects, influence decisions, and work under pressure
 </li>
 </ul>
 
 
 
 
 
 4- Consumer Insights Manager
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Analytics, or a related field
 </li>
 <li>
 At least 5 years of experience in consumer insights, market research, or related roles
 </li>
 <li>
 Execute qualitative and quantitative research, manage projects and agencies, and generate actionable consumer and competitor insights
 </li>
 <li>
 Translate complex data into clear reports and presentations, using tools like Power BI, Python, and Microsoft Office
 </li>
 <li>
 Strong analytical, critical thinking, communication, and interpersonal skills; ability to influence stakeholders and manage multiple priorities
 </li>
 </ul>
 
 
 
 
 
 5- Trade Analyst
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business or Marketing or related field.
 </li>
 <li>
 2&ndash;3 years of experience in trade reporting or sales operations within FMCG.
 </li>
 <li>
 Plan and execute trade campaigns, maintaining data accuracy across platforms like Anaplan, Salesforce, and TM&amp;D.
 </li>
 <li>
 Provide strong analytical insights through reporting and visualization.
 </li>
 <li>
 Proficiency in Excel and Power BI platform.
 </li>
 </ul>
 
 
 
 
 
 6- B2B Digital Content Specialist
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Digital Media, Marketing, or Graphic Design is required.
 </li>
 <li>
 2&ndash;3 years of experience in digital content creation, preferably from a creative agency.
 </li>
 <li>
 Proficiency in Adobe Creative Suite and familiarity with platforms like Adobe Commerce/Magento.
 </li>
 <li>
 Experience with gamification tools (e.g., Playable) and AI-assisted translation tools is an advantage.
 </li>
 <li>
 Strong attention to detail, communication and collaboration skills are essential.
 </li>
 </ul>
 
 
 
 
 
 7- Trade Ops Admin
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business or Marketing or related field is required.
 </li>
 <li>
 Minimum of 2 years&rsquo; experience in trade operations within the FMCG sector.
 </li>
 <li>
 Have good understanding of End Market trade cycle objectives and operation.
 </li>
 <li>
 Proficiency in Salesforce, SAP, Power BI, and Excel.
 </li>
 <li>
 Strong analytical, organizational, and communication skills, along with cross-functional collaboration
 </li>
 </ul>
 
 
 
 
 
 8- Master Data Coordinator
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business Administration, Analytics, or a related field.
 </li>
 <li>
 2-3 years&rsquo; experience working in the FMCG industry, with previous experiences in Data Maintenance or Supply Chain.
 </li>
 <li>
 Update and maintain product data as requested by stakeholders, using company tools and systems, while following data quality rules, and internal guidelines.
 </li>
 <li>
 Strong experience in SAP and Excel, and good attention to detail.
 </li>
 <li>
 Power BI knowledge and process improvement experience are a plus.
 </li>
 <li>
 Problem-solver with strong analytical, critical thinking skills.
 </li>
 </ul>
 
 
 
 
 
 9- Trade Planning Executive
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business or Marketing field is required.
 </li>
 <li>
 5 years of FMCG experience.
 </li>
 <li>
 Strong collaboration skills, and proficiency in Excel, PowerPoint, and trade CRM tools.
 </li>
 <li>
 Experience in trade marketing operations and planning is essential.
 </li>
 <li>
 Plan trade activities, coordinate platform maintenance, resolving system issues, and support users through training and documentation.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Location: Lahore, Karachi, Islamabad
 
 
 
 
</div>

Marketing Executive

Discovered MENA

<div>
 
 The Senior Consumer Research Manager will be responsible for leading and delivering world-class quantitative and qualitative research across diverse customer bases and growth markets.
 
 
 
 
 
 This role oversees the complete research lifecycle from project commissioning and briefing through to the delivery of actionable insights while collaborating with agency partners, internal stakeholders, and cross-functional teams. The ideal candidate will bring a combination of technical research expertise, commercial acumen, and strong storytelling skills to influence strategy at the highest level.
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 <ul>
 <li>
 Commission and manage consumer research projects from brief development through to final insight presentations.
 </li>
 <li>
 Lead end-to-end research activities, including survey design, methodology selection, data analysis, and reporting.
 </li>
 <li>
 Build and manage relationships with external research agencies to ensure high-quality and cost-effective delivery.
 </li>
 <li>
 Apply advanced research techniques such as segmentation, conjoint analysis, MaxDiff, brand/campaign tracking, usage &amp; attitude studies, and communication testing.
 </li>
 <li>
 Provide strategic, insight-driven recommendations to inform brand, marketing, product, and customer experience decisions.
 </li>
 <li>
 Monitor consumer trends, behaviors, and cultural shifts to identify new opportunities.
 </li>
 <li>
 Partner closely with analysts and insights leaders to develop an integrated understanding of customers.
 </li>
 <li>
 Collaborate with creative and media partners to ensure insights shape campaign strategies, content, and media planning.
 </li>
 <li>
 Present insights and implications in a clear, compelling manner to senior stakeholders and leadership teams.
 </li>
 </ul>
 
 
 
 
 Skills &amp; Experience
 
 
 
 
 <ul>
 <li>
 Extensive experience in primary consumer research (both quantitative and qualitative), ideally within dynamic, consumer-focused industries.
 </li>
 <li>
 Strong technical expertise in segmentation, conjoint analysis, MaxDiff, brand tracking, and behavioral research.
 </li>
 <li>
 Proven track record of managing external agencies and research vendors.
 </li>
 <li>
 Exceptional communication and storytelling skills, with the ability to translate complex insights into accessible, business-relevant narratives.
 </li>
 <li>
 Ability to synthesize data from multiple sources including quantitative studies, qualitative feedback, cultural trend analysis, and social listening.
 </li>
 <li>
 Commercially minded, with a strong focus on driving measurable business outcomes and customer impact.
 </li>
 <li>
 Experienced in working cross-functionally with Marketing, Product, and Digital teams.
 </li>
 </ul>
 
 
</div>

Senior Consumer Research Manager

Şölen

<div>
 
 
 About Solen:
 
 
 
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 Now, we are looking for a
 
 Business and Consumer Insights Lead
 
 to join our dynamic Marketing team and help shape data-driven strategies that will drive our global growth.
 
 
 
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Business and Consumer Insights Lead, you will play a critical role in turning data into actionable insights. You will be responsible for leading the consumer and market research agenda, synthesizing multiple data sources, and delivering strategic recommendations to inform brand, product, and commercial decisions. This position will report directly to the CMO and collaborate closely with cross-functional teams including Brand, Trade Marketing, Innovation, and Sales.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute the overall consumer insights and business strategies.
 </li>
 <li>
 Provide strategic input into brand and product strategies based on consumer and market understanding
 </li>
 <li>
 Identifies and leads analysis to land actionable insights with the business.
 </li>
 <li>
 Proactively seeking growth opportunities, developing analysis to provide insights and recommendations to senior stakeholders including the CMO and Executive Team
 </li>
 <li>
 Design and manage qualitative and quantitative research projects (e.g., U&amp;A, concept testing, brand tracking, segmentation, shopper studies)
 </li>
 <li>
 Analyze internal and external data sources to generate comprehensive business insights
 </li>
 <li>
 Partner with research agencies to ensure high-quality and cost-effective research delivery
 </li>
 <li>
 Leverage tools such as Nielsen, GfK, and social listening platforms for continuous market monitoring
 </li>
 <li>
 Develop dashboards and reports to communicate trends, opportunities, and risks
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Business, Marketing, Economics, Statistics, or a related field
 </li>
 <li>
 Minimum 10-12 years of relevant experience in consumer insights, market research, or business intelligence roles, preferably within the FMCG sector
 </li>
 <li>
 Strong expertise in both quantitative and qualitative research methodologies
 </li>
 <li>
 Excellent analytical, storytelling, and data visualization skills
 </li>
 <li>
 Proficiency in tools such as Excel, PowerPoint, Power BI, and SPSS; familiarity with Nielsen /GfK data is a plus
 </li>
 <li>
 High level of business acumen and strategic thinking
 </li>
 <li>
 Strong communication and stakeholder management skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join one of Turkey&rsquo;s most beloved and globally expanding FMCG companies
 </li>
 <li>
 Work in a fast-paced, innovative, and international environment
 </li>
 <li>
 Directly influence strategic decisions at the highest level
 </li>
 <li>
 Be part of a passionate and collaborative team
 </li>
 </ul>
 
 
</div>

Business and Consumer Insights Lead

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