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head of content & community

content creator copywriter

maama

<div>
 Content Creator Copywriter Aran&inodot;yor &ndash; Maama
 <br/>
 <br/>
 [caption id="attachment_16366" align="alignnone" width="1080"] Content Creator Copywriter Aran&inodot;yor &ndash;
 <strong>
  Maama
 </strong>
 [/caption]
 <br/>
 <br/>
 Content Creator &ndash; Copywriter Var M&inodot;?
 <br/>
 <br/>
 <ul>
  <li>
   S&uuml;rekli &ldquo;bir fikri&rdquo; olan,
  </li>
  <li>
   Sosyal medya dinamiklerini &ccedil;ok iyi bilen,
  </li>
  <li>
   &Ccedil;o&gbreve;unlukla sosyal medya ile ha&scedil;&inodot;r ne&scedil;ir olacak,
  </li>
  <li>
   Stratejik d&uuml;&scedil;&uuml;nme yetene&gbreve;ine sahip,
  </li>
  <li>
   &Idot;ngilizce bilen,
  </li>
  <li>
   G&uuml;ncel trendleri takip eden ve yarat&inodot;c&inodot; fikirler i&ccedil;in kullanabilen,
  </li>
  <li>
   Reklam ajans&inodot; tecr&uuml;besi olan,
   <br/>
   <br/>
  </li>
 </ul>
 Turizm sekt&ouml;r&uuml; &ccedil;ok e&gbreve;lenceliymi&scedil; diyece&gbreve;ini umdu&gbreve;umuz,
 <br/>
 <br/>
 &ldquo;birini&rdquo; ar&inodot;yoruz.
 <br/>
 <br/>
 <strong>
  Ba&scedil;vuru:
 </strong>
 <strong>
  hello@maama.me
 </strong>
</div>


Content Creator Copywriter

Ork Digital

<div>
 <p>
  🌟 Senior Copywriter - Elevate the Voice of Turkey's Largest YouTube Channel
 </p>
 <p>
  <strong>
   📍
  </strong>
  Location: &Scedil;i&scedil;li, Istanbul, Turkey
 </p>
 <p>
  🕒 Type: Full-Time
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About Us
  </strong>
 </p>
 <p>
  Ork Digital is the premier production company responsible for Turkey's #1 YouTube channel, "Orkun I&scedil;&inodot;tmak". With a dedicated subscriber base of over 12 million, we specialize in diverse content formats including entertainment, challenges, experiences, comparisons and more.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  We're on the hunt for a Senior Copywriter who can seamlessly blend creativity and strategy to develop compelling narratives for our channels and brand deals. The Senior Copywriter will work closely with Orkun I&scedil;&inodot;tmak to brainstorm and implement ideas for content series and campaigns.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Attend brand meetings and obtain campaign briefs to align strategy and creativity
  </li>
  <li>
   Develop ideas and presentations based on campaign briefs
  </li>
  <li>
   Work closely with Orkun I&scedil;&inodot;tmak and the account management team to generate unique series and content ideas for the main channel
  </li>
  <li>
   Write compelling copy for YouTube video titles, descriptions, and other social media platforms
  </li>
  <li>
   Review and edit content to ensure it meets brand guidelines and quality standards
  </li>
  <li>
   Regularly review YouTube analytics to assess the performance of content ideas, utilizing data-driven insights to identify what resonates with the audience and to make informed decisions for future campaigns.
  </li>
  <li>
   Stay up-to-date with social media trends to adapt strategies and find new avenues for engagement.
  </li>
  <li>
   Identify and reach out to new and upcoming talents for potential collaborations.
  </li>
  <li>
   Must be an YouTube consumer, staying informed on trending topics and new content formats.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   Minimum 4 years of experience in copywriting, preferably within the YouTube or digital entertainment space
  </li>
  <li>
   Exceptional ability to craft creative copy that speaks to our audience
  </li>
  <li>
   Strong presentation skills with the ability to sell your ideas internally
  </li>
  <li>
   Must be adaptable, collaborative, and able to work in a fast-paced environment
  </li>
  <li>
   Strong attention to detail and organization
  </li>
  <li>
   Must consistently meet deadlines and manage time effectively.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Preferred Skills
  </strong>
 </p>
 <ul>
  <li>
   Previous experience working closely with content creators is a plus
  </li>
  <li>
   Mastery of storytelling techniques
  </li>
 </ul>
 <p>
  <br/>
 </p>
</div>


Senior Content Manager & Copywriter

ROSWO

<div>
 <strong>
  We're Hiring: Senior Copywriter
 </strong>
 <p>
  Concept-driven thinking. Sharp writing. Fast execution.
 </p>
 <p>
  We&rsquo;re looking for a Senior Copywriter who can shape ideas, build narratives, and work closely with our creative team on campaigns across all formats.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <p>
  &ndash;
  <strong>
   5+ years
  </strong>
  experience in
  <strong>
   creative or ATL agencies
  </strong>
 </p>
 <p>
  &ndash; Strong conceptual thinking and clean writing
 </p>
 <p>
  &ndash; Able to communicate with clients in&nbsp;
  <strong>
   spoken English
  </strong>
 </p>
 <p>
  &ndash; Comfortable working with AI-assisted workflows
 </p>
 <p>
  &ndash; Organized, detail-oriented, and fast in revisions
 </p>
 <p>
  &ndash;
  <strong>
   Based in Istanbul
  </strong>
  , hybrid
 </p>
</div>


Senior Copywriter

Kolektif House

<div>
 <p>
  <strong>
   About Kolektif House
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Kolektif House is more than just a workspace; it&rsquo;s a vibrant community where creativity, collaboration, and innovation thrive. We are dedicated to redefining the traditional work environment by fostering a culture of openness, sustainability, and collective growth. Our spaces are designed to inspire, connect, and empower our diverse community of professionals, entrepreneurs, and creatives.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Freelance Role
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for a
  <strong>
   Freelance Social Media Lead
  </strong>
  to elevate and manage the entire digital presence of Kolektif House across all platforms on a project-based or monthly retainer model.
 </p>
 <p>
  This role will own the end-to-end social media strategy, content planning, real-time content, influencer marketing, partnerships, and KoProduction initiatives, while working in close collaboration with our internal teams, agencies, and creatives.
 </p>
 <p>
  This position is ideal for a senior-level freelancer who wants to work with a strong brand, rich community, and high-visibility projects.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Manage and optimize all social media channels and accounts with a holistic, data-driven approach
  </li>
  <li>
   Create and execute the monthly social media content calendar aligned with the Brand &amp; Marketing calendar
  </li>
  <li>
   Lead agency &amp; creative team briefings and ensure brand consistency
  </li>
  <li>
   Plan and oversee real-time content creation based on trends and brand moments
  </li>
  <li>
   Coordinate on-site content production at events and locations
  </li>
  <li>
   Develop communication strategies for KoTV, KoMag
  </li>
  <li>
   Own KoProduction initiatives including: KoProduction strategy &amp; positioning, Creator &amp; publisher network development, Original content production
  </li>
  <li>
   Manage brand partnerships and sponsored collaborations in coordination with the Community team
  </li>
  <li>
   Lead influencer marketing projects
  </li>
  <li>
   Manage and grow the VIP Community ecosystem
  </li>
  <li>
   Track performance, analyze insights, and optimize engagement continuously
  </li>
  <li>
   Ensure consistent brand storytelling, tone of voice, and visual alignment
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Required Qualifications &amp; Competencies
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum 3+ years of experience in Social Media, Digital Marketing, or Content Strategy
  </li>
  <li>
   Proven experience in managing multi-channel social media accounts
  </li>
  <li>
   Strong knowledge of content strategy, trend management, and platform algorithms
  </li>
  <li>
   Hands-on experience with:
  </li>
  <li>
   Influencer marketing
  </li>
  <li>
   Brand partnerships &amp; sponsorships
  </li>
  <li>
   Event-based content production
  </li>
  <li>
   Creator / publisher network management
  </li>
  <li>
   Strong project management and agency coordination skills
  </li>
  <li>
   Advanced knowledge of social media analytics and reporting
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Freelance Collaboration Model
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Project-based or monthly retainer collaboration
  </li>
  <li>
   Flexible working structure
  </li>
  <li>
   Hybrid collaboration with on-site presence during key events and shoots
  </li>
  <li>
   Long-term collaboration potential based on performance
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why Work With Us
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Work with one of the leading coworking &amp; community brands in the region
  </li>
  <li>
   High-impact projects across media, events, and community
  </li>
  <li>
   Creative freedom with strong brand support
  </li>
  <li>
   Dynamic, fast-moving, and collaborative culture
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Apply Now
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Ready to be a part of our expansion story? We&rsquo;d love to hear from you.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Please submit your CV and a brief note on why you&rsquo;re excited to join Kolektif House.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Let&rsquo;s co-grow! 🚀
  </strong>
 </p>
 <p>
 </p>
</div>


Freelance Social Media Lead

Colgate-Palmolive

<div>
 No Relocation Assistance Offered
 <br/>
 <br/>
 Job Number #170706 - Istanbul, Turkey, Turkey
 <br/>
 <br/>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
 <br/>
 <br/>
 Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 <br/>
 <br/>
 <strong>
  Job Summary:
  <br/>
  <br/>
 </strong>
 Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.
 <br/>
 <br/>
 This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.
 <br/>
 <br/>
 The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).
 <br/>
 <br/>
 This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.
 <br/>
 <br/>
 <strong>
  Principal Duties And Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead, define and implement change management across the division as we move into a social-first mind set - this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals
  </li>
  <li>
   Develop and execute a robust Social Media &amp; Influencer strategy tailored to our AED brands and markets to drive brand love, community growth, and conversion
  </li>
  <li>
   Partner with Division and Hub brand teams to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans
  </li>
  <li>
   Drive partnership and expertise with our agency partners across Division and Hubs to make sure that we are always working with the best partners and teams
  </li>
  <li>
   Oversee all organic and paid social media activities across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites
  </li>
  <li>
   Design, implement, and manage our comprehensive Influencer Marketing program, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers
  </li>
  <li>
   Guide the content creation in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio
  </li>
  <li>
   Monitor and optimize all paid social media campaigns (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners
  </li>
  <li>
   Conduct regular social listening and competitive analysis to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance
  </li>
  <li>
   Perform A/B testing on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement
  </li>
  <li>
   Define, monitor, and report on KPIs for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights
  </li>
  <li>
   Serve as the central in-house expert on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams
  </li>
  <li>
   Ensure strict compliance with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Education, Experience, &amp; Skill Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).
  </li>
  <li>
   5+ years of hands-on experience managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency
  </li>
  <li>
   A creative mindset with the ability to define a seamless creative approach across social, influencers and content
  </li>
  <li>
   Keen awareness of social media trends and how they can be translated into best-in-class social media strategies and content execution
  </li>
  <li>
   Proven track record of successfully building brand presence, engagement and managing complex paid social campaigns
  </li>
  <li>
   Expert knowledge of key social media analytics platforms (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools
  </li>
  <li>
   Experience using Influencer Management Platforms (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams
  </li>
  <li>
   Strong analytical skills with the ability to interpret platform data, identify content performance trends, and make data-driven decisions
  </li>
  <li>
   Strong communication, presentation, and collaboration skills, with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management
  </li>
  <li>
   Self-starter with a creative and experimental (test-and-learn) mindset, capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance
  </li>
  <li>
   Results-driven and oriented toward driving measurable business outcomes from social media investments
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Commitment to Inclusion
  <br/>
  <br/>
 </strong>
 Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
 <br/>
 <br/>
 <strong>
  Equal Opportunity Employer
  <br/>
  <br/>
 </strong>
 Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
 <br/>
 <br/>
 Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
 <br/>
 <br/>
</div>


Social Media & Influencer Lead

<div><p>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</p><div><div><p><b><br>
Job Summary:</b></p><p>
Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</p><p>
This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</p><p>
The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</p><p>
This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</p><p><b>
Principal Duties and Responsibilities</b></p><ul><li><p><b>
Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</p></li><li><p><b>
Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</p></li><li><p><b>
Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</p></li><li><p><b>
Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</p></li><li><p><b>
Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</p></li><li><p><b>
Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</p></li><li><p><b>
Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</p></li><li><p><b>
Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</p></li><li><p><b>
Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</p></li><li><p><b>
Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</p></li><li><p><b>
Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</p></li><li><p><b>
Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</p></li><li><p><b>
Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</p></li></ul><p><b>
Education, Experience, &amp; Skill Requirements</b></p><ul><li><p><b>
Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</p></li><li><p><b>
5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</p></li><li><p><b>
A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</p></li><li><p><b>
Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</p></li><li><p><b>
Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</p></li><li><p><b>
Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</p></li><li><p><b>
Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</p></li><li><p><b>
Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</p></li><li><p><b>
Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</p></li><li><p><b>
Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</p></li><li><p><b>
Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</p></li></ul><p>
#LI-FS1</p></div></div><p><b><br>
Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
<br>
<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
<br>
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
<br>
#LI-Hybrid</p></div>

<div></div><div><div><div>Requisition ID <b>170706</b> - Posted <b>12/01/2025</b> - <b>Marketing</b> - <b>Turkey</b> - <b>Turkey</b> - <b>Istanbul</b> - <b>Colgate-Palmolive</b> - <b>Travel - up to 10% of time</b> - <b>Hybrid</b></div></div><p></p><div><div><div><div><p><b><br>
</b></p></div></div></div></div><br>
<div></div><div><div><div><div><div><div><div>No Relocation Assistance Offered<br>
Job Number #170706 - Istanbul, Turkey, Turkey<br>
<br>
<b>Who We Are</b><br>
<br>
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!<br>
<br>
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values&mdash;Caring, Inclusive, and Courageous&mdash;we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.</div><br>
<div><div><div><b>Job Summary:</b></div>
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Colgate-Palmolive is seeking an experienced Social Media and Influencer Lead to develop, implement, and manage our comprehensive Social Media and Influencer strategy for Colgate-Palmolive across our top-priority brands and markets in AfricaEurasia. This role will play an important, change management part in driving our &ldquo;Social-first&rdquo; approach within the entire division.</div>
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This role is paramount in positioning social media and creator content as a core omni-channel demand generation driver, responsible for significantly increasing our brand relevance and social engagement. A key focus will be leveraging creators and influencers to serve as a high-volume, authentic content engine for our brands, driving measurable business outcomes, from upper-funnel awareness and consideration to conversion.</div>
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The ideal candidate is a strategic leader and a hands-on player with a proven track record in developing high-impact organic and paid social strategies, managing large-scale influencer campaigns, and driving measurable results across diverse platforms (e.g. TikTok, Instagram, YouTube, X, Facebook).</div>
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This role will serve as our in-house subject matter expert, partnering closely with the Hub digital &amp; media team, brand teams and agency partners to drive growth and ensure digital executional excellence.</div>
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Principal Duties and Responsibilities</b></div>
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<li><div><b>Lead, define and implement change management across the division as we move into a social-first mind set - </b>this role will need to lead and drive influence across the division and hub teams to reach social and influencer goals</div>
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<li><div><b>Develop and execute a robust Social Media &amp; Influencer strategy</b> tailored to our AED brands and markets to drive brand love, community growth, and conversion</div>
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<li><div><b>Partner with Division and Hub brand teams</b> to make sure that our social media strategies, plans and executions drive and meet our Brand Growth Plans</div>
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<li><div><b>Drive partnership and expertise with our agency partners </b>across Division and Hubs to make sure that we are always working with the best partners and teams</div>
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<li><div><b>Oversee all organic and paid social media activities</b> across key platforms, focusing on driving high engagement rates, brand visibility, and qualified traffic to brand and selected e-commerce sites</div>
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<li><div><b>Design, implement, and manage our comprehensive Influencer Marketing program</b>, including identification, outreach, contracting, content briefing, and performance tracking across micro, macro, and celebrity tiers</div>
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<li><div><b>Guide the content creation </b>in creating platform-native, engaging, and culturally relevant content that optimizes for algorithmic discovery (e.g. TikTok For You Page, Instagram Reels), leveraging trending formats and audio</div>
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<li><div><b>Monitor and optimize all paid social media campaigns</b> (e.g META Ads, TikTok Ads) to maximize ROAS (Return On Ad Spend) and minimize CPA (Cost Per Acquisition) alongside the Hub teams and agency partners</div>
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<li><div><b>Conduct regular social listening and competitive analysis</b> to identify emerging trends, consumer sentiment, and best practices, adapting our strategy quickly to maintain relevance</div>
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<li><div><b>Perform A/B testing</b> on content formats, ad creatives, community engagement tactics, and influencer outreach models to drive continuous improvement</div>
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<li><div><b>Define, monitor, and report on KPIs</b> for all social media and influencer initiatives (e.g. engagement rate, reach, follower growth, sentiment, conversion), preparing detailed reports for senior management with actionable insights</div>
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<li><div><b>Serve as the central in-house expert</b> on social media and influencer marketing, providing guidance, training, and best practices to local subsidiary digital teams</div>
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<li><div><b>Ensure strict compliance</b> with all local regulations and platform policies regarding content disclosure, data privacy, and influencer transparency</div>
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</ul><div><b>Education, Experience, &amp; Skill Requirements</b></div>
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<li><div><b>Bachelor&rsquo;s degree</b> in Advertising, Marketing, Communications, or a related field (or equivalent practical experience).</div>
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<li><div><b>5+ years of hands-on experience</b> managing complex social media and influencer marketing strategies for a large brand (FMCG preferable) or agency</div>
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<li><div><b>A creative mindset </b>with the ability to define a seamless creative approach across social, influencers and content</div>
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<li><div><b>Keen awareness of social media trends</b> and how they can be translated into best-in-class social media strategies and content execution</div>
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<li><div><b>Proven track record</b> of successfully building brand presence, engagement and managing complex paid social campaigns</div>
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<li><div><b>Expert knowledge of key social media analytics platforms</b> (e.g. META Business Suite, TikTok Ads Manager) and social listening/monitoring tools</div>
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<li><div><b>Experience using Influencer Management Platforms</b> (e.g. CreatorIQ, Influential) and understanding of building out qualified influencer / creator teams</div>
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<li><div><b>Strong analytical skills</b> with the ability to interpret platform data, identify content performance trends, and make data-driven decisions</div>
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<li><div><b>Strong communication, presentation, and collaboration skills,</b> with the ability to explain complex channel performance to non-technical stakeholders, upskill brand teams, and influence senior management</div>
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<li><div><b>Self-starter with a creative and experimental (test-and-learn) mindset,</b> capable of prioritizing tasks and working in a fast-paced corporate environment without full guidance</div>
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<li><div><b>Results-driven and oriented</b> toward driving measurable business outcomes from social media investments</div>
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</ul><div>#LI-FS1</div></div><br>
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<b>Our Commitment to Inclusion</b><br>
Our journey begins with our people&mdash;developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.<br>
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<b>Equal Opportunity Employer</b><br>
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.<br>
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Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.<br>
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#LI-Hybrid</div></div></div></div></div></div></div></div><p></p>

Social Media & Influencer Lead (170706)

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