content director

Integrity Marketing Group

<div>Content Director
Decatur, IL
This Content Director role supports three insurance organizations within the Integrity Marketing Group family:<ul><li>
New Horizons Insurance Marketing is a senior market Field Marketing Organization (FMO) that supports independent insurance agents specializing in the senior market. We provide service, marketing, training, and technology to help agents sell more business and serve more clients effectively. New Horizons operates B2B, creating content that educates and empowers insurance agents so they can focus on what they do best: selling policies.</li><li>
Sams/Hockaday &amp; Associates is our local insurance agency (in Decatur, IL) serving consumers over the age of 65 in surrounding areas. Operating B2C, Sams Hockaday helps those retirees navigate Medicare, retirement planning, and related insurance products.</li><li>
Senior Allies is our national insurance agency that serves consumers across the country. The mission is the same as Sams/Hockaday &ndash; it&rsquo;s just the service area that is different. Also operating B2C, Senior Allies reaches seniors nationwide with educational content and insurance solutions designed specifically for the 65+ market.</li></ul><h2 class="jobSectionHeader">
Job Summary</h2>
You'll be the main writer for all three companies. That means you need to write for two very different audiences:<ul><li>
Insurance agents who need to stay informed about products, compliance, and sales strategies (B2B)</li><li>
Seniors age 65+ who need clear, simple explanations about Medicare and insurance options (B2C)</li></ul>
The core skill we need? Strong technical writing. You need to take complicated insurance and Medicare topics and translate them into plain English that anyone can understand. For our senior audience, we want to make Medicare easy and simple. For our agent audience, we want to empower them with resources they can actually use&mdash;whether that's marketing materials, product updates, or insights about market changes.
Almost everything we do is online, so having some basic SEO knowledge would be helpful.<h2 class="jobSectionHeader">
What You&rsquo;ll Do:</h2>
Content Planning &amp; Strategy<ul><li>
Manage content calendars for all three brands</li><li>
Research keywords and plan content that drives organic traffic and leads</li><li>
Track what's working and adjust the strategy accordingly</li></ul>
Writing (This Is Most of the Job)<ul><li>
Write a weekly in-depth blog post for New Horizons (agents)</li><li>
Oversee bi-weekly blog posts for Sams/Hockaday (consumers)&mdash;a freelancer helps with these</li><li>
Write monthly blog posts for Senior Allies (consumers)</li><li>
Create educational content, how-to guides, and training resources</li><li>
Write email newsletters weekly for New Horizons, bi-weekly for Sams/Hockaday, monthly for Senior Allies</li><li>
Handle announcement emails as needed for New Horizons (new products, carrier updates, webinars, etc.)</li><li>
Update website content&mdash;new product pages, carrier pages, announcements</li><li>
Create lead magnets like downloadable guides and checklists</li><li>
Write social media posts and promotional copy</li><li>
Ghostwrite for company leadership when needed</li><li>
Optimize everything for SEO whenever possible (more important on the B2C side as there is more competition for the topics we write about there)</li></ul>
Website &amp; Digital Management<ul><li>
Update websites with new content, quarterly incentives, and annual Medicare changes</li><li>
Make sure all content is SEO-optimized and user-friendly</li><li>
Respond to blog comments</li></ul>
Events &amp; Webinars<ul><li>
Create event listings and promotional materials</li><li>
Write copy for seminar marketing</li><li>
Promote webinars and training sessions</li></ul>
Compliance<ul><li>
Maintain HPMS certification to submit materials to CMS</li><li>
Ensure all content meets Medicare marketing regulations</li><li>
Stay current on compliance requirements and answer agent questions about compliance</li></ul><h2 class="jobSectionHeader">
Who We&rsquo;re Looking For</h2>
The ideal person for this role would have a degree in English, journalism, or a related field. Any kind of online writing experience would be great, and a background in SEO or digital marketing would be very helpful. We use the following tools: Webflow, GoHighLevel, HubSpot, Slack, and Monday. Any knowledge about the insurance industry would also be helpful.
You do not need to be a SME to succeed in this role &ndash; there are plenty of experts here that you can interview and speak with to write the content, and the longer you do this, the less help you&rsquo;ll need as you learn the ins and outs of the senior insurance market.
Beyond the technical skills, you need to be self-motivated and able to work independently. You're detail-oriented and organized enough to juggle multiple brands and deadlines.
You genuinely care about creating helpful content that serves people&mdash;whether that's an agent trying to grow their business or a senior trying to understand their Medicare options. You're empathetic and patient when writing for senior audiences, and you can easily shift between a professional B2B tone and a friendly, accessible B2C tone.
Most importantly, you can take complex topics and explain them in a way that anyone can understand.
Benefits Available<ul><li>
Medical/Dental/Vision Insurance</li><li>
401(k) Retirement Plan</li><li>
Paid Holidays</li><li>
PTO</li><li>
Community Service PTO</li><li>
FSA/HSA</li><li>
Life Insurance</li><li>
Short-Term and Long-Term Disability</li></ul>
About Integrity
Integrity is one of the nation&rsquo;s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.
Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you&rsquo;ll love, and we&rsquo;ll love you back. We&rsquo;re proud of the work we do and the culture we&rsquo;ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.
Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are &mdash; in person, over the phone or online. Integrity&rsquo;s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.
Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.</div>

Content Director

marketrove 

About the Role:We are seeking a visionary and highly skilled Creative Director (contractual position) to lead the creative strategy, content development, and visual direction of our client&rsquo;s annual corporate book. This role is not a graphic design position &mdash; it requires a strategic thinker, strong communicator, and experienced storyteller who can bring brand narratives to life through words, visuals, and creative direction.Key Responsibilities:<ul><li>Creative Strategy &amp; Conceptualization:</li></ul>Develop the central creative theme, narrative arc, and tone for the annual book in collaboration with the client&rsquo;s leadership team.<ul><li>Writing &amp; Content Direction:</li></ul>Craft compelling copy, conduct interviews with key stakeholders, and curate written and visual materials into a cohesive and engaging story.<ul><li>Art Direction (Not Design):</li></ul>Lead and oversee designers, photographers, and illustrators to ensure the final product reflects the brand&rsquo;s vision and premium quality standards.<ul><li>Project Management:</li></ul>Manage the project timeline, workflow, and creative team from concept to delivery, ensuring deadlines and quality standards are met.<ul><li>Client Communication:</li></ul>Act as the primary creative liaison, presenting concepts, managing feedback, and maintaining clear, professional communication throughout the project.Requirements:<ul><li>Minimum 8 years of experience in creative direction, brand storytelling, or communication strategy.</li><li>Exceptional written and verbal communication skills.</li><li>Proven experience in managing and leading cross-functional creative teams.</li><li>Strong sense of brand identity, storytelling, and visual aesthetics.</li><li>Ability to manage multiple priorities and meet tight deadlines.</li><li>Experience working on premium publications or high-end corporate projects is a plus.</li></ul>Who You Are:A natural storyteller and creative strategist who blends imagination with precision. You excel at transforming business objectives into engaging narratives and visuals. You lead with confidence, communicate with clarity, and execute with excellence.Contract Details:<ul><li>Duration: 3 Months</li><li>Engagement: Contractual / Project-Based</li><li>Compensation: Competitive (based on experience)</li></ul>Job Type: Contract Contract length: 3 monthsWork Location: In person

Creative Content Director

Darkroom

<div>
 We're building the future of advertising and are looking for the minds to help us do it.
 
 
 Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands. A category leader in results-driven growth marketing, Darkroom&rsquo;s success is attributed to our unique partnership model, purposefully built to launch brands to market and accelerate growth across direct-to-consumer. Our model is predicated on three major partnership structures - Growth &amp; Scaling, Digital Platforms, and Brand &amp; Product Launches &ndash; threaded by one cohesive, interdisciplinary team.
 
 
 Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers are deeply aware of the newest trends in e-commerce, development, and digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Crate &amp; Barrel, Popchips, FEED, Olipop, &amp; CALPAK, to name a few.
 
 
 We&rsquo;re looking for a visionary creative leader with deep experience in developing ad concepts for acquisition marketing on Meta. You&rsquo;re able to dive deep into the pixels and give tactical feedback on design and video, but understand how to thread the needle between performance frameworks, creative testing, and world-building assets. You&rsquo;re likely a Designer or Creative Strategist by trade but hyper-focused on paid media.
 
 
 You&rsquo;ll work on our Dark Arts service, that has been newly relaunched as the AI-powered creative direction service for paid media clients. This role is ideal for someone who thrives at the intersection of creativity, AI, and performance - combining bold visual storytelling with data-informed design decisions. You'll report to the Director of Creative and lead the management of Designers and Editors to execute paid media assets across a variety of formats, including static ads, short-form videos, motion graphics, and UGC content.
 
 
 Your work will directly impact client performance by delivering a high-volume of ad concepts, elevated creative direction, and data-backed testing frameworks. You&rsquo;ll collaborate closely with performance marketers, designers, and video editors in a fast-paced, remote environment.
 
 
 
 This is a fully remote role operating in the EST Time Zone and all business is conducted 100% in English. Open to candidates in the following locations: Brazil, Mexico, Portugal, and Spain.
 
 
 
 
 Management Responsibilities
 
 
 
 <ul>
 <li>
 Manage a team of 2-4 designers focused on paid ad creative, with room to grow the team over time.
 </li>
 <li>
 Provide creative direction, actionable feedback, and career support through regular 1:1s and project reviews.
 </li>
 <li>
 Oversee creative quality, ensuring assets align with brand identity, platform best practices, and campaign objectives.
 </li>
 <li>
 Partner with performance marketers and strategists to develop and iterate on high-performing ad campaigns.
 </li>
 <li>
 Help refine internal processes, establish creative standards, and lead collaborative sessions to drive creative innovation.
 
 
 </li>
 </ul>
 
 Senior Individual Contributor Responsibilities
 
 
 
 <ul>
 <li>
 Lead concept development and execution for paid media campaigns across Meta, TikTok, YouTube, and display platforms.
 </li>
 <li>
 Translate client&rsquo;s marketing strategy and performance data into clear, compelling ad concepts.
 </li>
 <li>
 Design and direct a range of assets including static ads, animations, mobile-first videos, and storyboards for short-form content.
 </li>
 <li>
 Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
 </li>
 <li>
 Monitor performance data in collaboration with the marketing team to inform creative iterations and improve results over time.
 
 
 </li>
 </ul>
 You should apply if this sounds like you:
 
 
 <ul>
 <li>
 3+ years of senior-level design experience, with at least 1 year of people management experience preferred. Must have experience designing ad creatives for paid media campaigns across Meta, TikTok, YouTube, or similar platforms.
 </li>
 <li>
 A digital portfolio showcasing performance-focused ad creative - including static ads, motion graphics, and short-form video - with a strong understanding of visual hierarchy, composition, and platform-specific best practices.
 </li>
 <li>
 Knowledge of how to incorporate AI software into workflows to increase efficiencies and output, including ChatGPT, Midjourney, Perplexity, Icon, and more.
 </li>
 <li>
 Self-motivated, proactive, and detail-oriented with a strong sense of ownership and accountability to performance results.
 </li>
 <li>
 Skilled at working with performance marketers and creative strategists to write briefs, incorporate feedback, and iterate based on ad performance data.
 </li>
 <li>
 Comfortable communicating in English with internal teams and clients, including presenting creative work and responding to feedback clearly and professionally.
 </li>
 <li>
 Confident giving constructive feedback to other designers and supporting their growth through clear direction and mentorship.
 </li>
 <li>
 Able to take ambiguous campaign goals and turn them into creative concepts that are visually engaging and conversion-focused.
 </li>
 <li>
 Proficient in Figma for ad design workflows; knowledge of Auto Layout, Components, and asset handoff is essential.
 </li>
 <li>
 Experience using Adobe Creative Suite (especially Photoshop and Illustrator) for asset creation and layout design.
 </li>
 <li>
 Bonus: Experience designing high-performing ads for e-commerce brands, familiarity with motion design tools (After Effects, Premiere), or working with UGC creators and editors.
 
 
 </li>
 </ul>
 What its like to work at Darkroom:
 
 
 We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best&mdash;from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:
 
 
 <ul>
 <li>
 Darkweek, Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual &ldquo;Darkweek&rdquo; summer break, and 10 holidays throughout the year to keep you recharged and sharp.
 </li>
 <li>
 Darkroom offers a Phantom Equity Incentive Plan&mdash;a long-term, seniority-based cash bonus that vests over five years and pays out if the company is sold, rewarding those who help us grow.
 </li>
 <li>
 Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
 </li>
 <li>
 Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
 
 
 </li>
 </ul>
 Equal Opportunity Statement
 
 
 Darkroom is an equal opportunity workplace&mdash;we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
 
 
</div>

Associate Content Director

Publicis Groupe Middle East

Join to apply for the Associate Business Director - Content role at Publicis Groupe Middle East.Company Description Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation. Led by Arthur Sadoun, the third CEO in its history, Publicis Groupe operates across every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. The Groupe is a trusted partner in its clients' transformation to enhance personalisation at scale, with expertise in Communication, Media, Data, and Technology. Present in over 100 countries, it employs around 103,000 professionals.Overview As an Associate Director, you will work closely with the BD of Strategy & Growth to drive collaboration, product innovation, and product leadership for global clients. Your role includes conducting in-depth content audits and research, supporting pitches, leading them across the Groupe, and ensuring smooth transitions for newly acquired businesses while engaging with senior stakeholders across markets.Responsibilities Technical & Product <ul><li>Understand various content domains-web, social, influencers, partnerships, production, sponsorships-and craft solutions within each space.</li><li>Conduct social listening, partnership audits, SEO analysis, and performance assessments to develop strategic content plans.</li><li>Ensure content solutions align with business, marketing, brand, and communication goals, leveraging data and insights.</li><li>Collaborate across teams during content development to ensure strategic alignment and execution excellence.</li><li>Maintain strong collaboration with vertical leads within the Content Practice.</li><li>Stay ahead of digital, social, and content trends to foster innovation and drive client success.</li><li>Support the transition of newly acquired businesses to their teams, ensuring continuity.</li></ul> Business Acumen & Operational Efficiency <ul><li>Support business transitions from pitches to execution with the BD of Strategy & Growth.</li><li>Utilize platforms and tools to streamline workflows and improve content delivery.</li><li>Provide insights to enhance account stability and profitability.</li><li>Work with practice leads to ensure appropriate talent and resources.</li><li>Identify and recommend process improvements for content operations.</li><li>Track KPIs and report success metrics for continuous improvement.</li></ul> Innovative & Analytical Mindset <ul><li>Research market trends, consumer behavior, and emerging technologies for new content opportunities.</li><li>Use data insights to optimize content performance and inform strategies.</li><li>Develop strategic recommendations to improve engagement and outcomes.</li><li>Translate complex data into actionable content strategies.</li><li>Promote a culture of innovation and creative problem-solving.</li></ul> People & Leadership <ul><li>Challenge established points of view respectfully.</li><li>Use storytelling to influence stakeholders and inspire teams.</li><li>Handle complex issues and make decisions with limited information.</li><li>Build relationships with key decision-makers.</li><li>Manage conflicts and client problems proactively.</li><li>Mentor and develop future talent, provide constructive feedback.</li><li>Demonstrate collaboration, inclusivity, and motivation.</li></ul> Self <ul><li>Adjust performance based on feedback, demonstrate agility and growth mindset.</li><li>Leverage ideas from others for business benefit.</li><li>Set high-impact objectives and exceed expectations.</li><li>Respond flexibly to changing situations.</li><li>Challenge the status quo and take calculated risks.</li></ul>Qualifications<ul><li>Bachelor's in Marketing, Advertising, Communications, or Business; Master's is a plus.</li><li>Experience in content strategy, business development, and operations, preferably in an agency.</li><li>Platform certifications (META, TikTok, Amazon, Snap, etc.).</li><li>Experience transitioning new business into teams.</li><li>Strong digital, content, and social media knowledge.</li><li>Leadership skills with a history of mentoring and successful content initiatives.</li><li>Ability to manage multiple projects in a fast-paced environment.</li><li>Business acumen focusing on revenue and efficiency.</li><li>Proficiency in PowerPoint and Excel for reporting.</li></ul>Additional InformationRef: R-2603P-2921Employment type: Full-timeJob function: Business Development and SalesIndustry: Advertising ServicesNote: This job posting is active; no indication of expiration was found.

Associate Business Director - Content

Visioneers

<div>
 Job Title: Head of Content - Arab Nation
 
 
 About the Role The Head of Content is a strategic and creative leader responsible for shaping the storytelling direction of Arab Nation and its client accounts, ensuring consistent quality, tone, and creative excellence across all platforms. This role oversees the entire content department &mdash; including senior scriptwriters, scriptwriters, and researchers &mdash; and ensures that all content produced for Arab Nation's platforms as well as for clients aligns with the organization's vision, values, and brand identity. The ideal candidate combines creativity, cultural insight, and strong leadership to produce high-impact Arabic content that resonates with diverse audiences across the region.
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Creative Leadership &amp; Direction
 </li>
 <li>
 Lead the ideation and development of Arabic digital shows, campaigns, and social-first content for Arab Nation and client pages
 </li>
 <li>
 Approve all content &mdash; from scripts and concepts to final deliverables &mdash; ensuring high quality and consistency
 </li>
 <li>
 Adapt international or trending formats into culturally relevant and regionally appealing versions
 </li>
 <li>
 Maintain creative excellence while balancing innovation, clarity, and cultural sensitivity
 </li>
 <li>
 Ensure that all content reflects both Arab Nation's tone and each client's brand direction
 </li>
 <li>
 Strategic Planning &amp; Content Vision
 </li>
 <li>
 Define and execute the overall content strategy for Arab Nation and client accounts in line with business goals
 </li>
 <li>
 Establish storytelling pillars, tone, and content frameworks tailored to each platform and audience
 </li>
 <li>
 Oversee content calendars, campaign rollouts, and publishing schedules with production and digital teams
 </li>
 <li>
 Identify new creative opportunities, partnerships, and collaborations
 </li>
 <li>
 Uphold Arab Nation's mission of portraying a positive and progressive Arab identity while meeting client objectives
 </li>
 <li>
 Team Leadership &amp; Oversight
 </li>
 <li>
 Manage and mentor the content team (Senior Scriptwriters, Scriptwriters, and Researchers)
 </li>
 <li>
 Assign tasks, monitor progress, and ensure timely, high-quality content delivery
 </li>
 <li>
 Review and approve all scripts and creative materials before production
 </li>
 <li>
 Conduct regular team meetings to align priorities across both internal and client projects
 </li>
 <li>
 Encourage creativity, accountability, and continuous improvement within the team
 </li>
 <li>
 Cross-Department Collaboration
 </li>
 <li>
 Collaborate with the Head of Production, Head of Digital Media, and Head of Client Team to align creative, execution, and campaign goals
 </li>
 <li>
 Partner with the Project Lead and Client Team on campaign ideas, content pitches, and brand storytelling
 </li>
 <li>
 Coordinate with production teams to ensure visuals and narratives align with approved scripts
 </li>
 <li>
 Participate in leadership discussions to review performance, challenges, and new creative initiatives. 5. Performance &amp; Innovation
 </li>
 <li>
 Monitor engagement and content performance across Arab Nation and client platforms to guide creative decisions
 </li>
 <li>
 Analyze audience insights and digital trends to identify new opportunities
 </li>
 <li>
 Continuously refine tone, structure, and storytelling style to maintain relevance and quality
 </li>
 <li>
 Promote experimentation with new content formats, creative tools, and storytelling techniques
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 Qualifications &amp; Skills:
 
 
 <ul>
 <li>
 8-12 years of experience in media, content strategy, or creative writing, including 3-5 years in a leadership role
 </li>
 <li>
 Proven track record in developing and scaling content for multiple brands or audiences
 </li>
 <li>
 Strong Arabic writing and editorial skills (English proficiency is an asset)
 </li>
 <li>
 Excellent leadership, communication, and team management abilities
 </li>
 <li>
 Deep understanding of Arab culture, trends, and audience behavior
 </li>
 <li>
 Strategic thinker with a strong creative vision and executional discipline
 </li>
 <li>
 Experience working with production and digital teams to deliver cohesive storytelling. Reporting Line
 </li>
 <li>
 Reports to: Director - Arab Nation
 </li>
 <li>
 Supervises: Senior Scriptwriter(s), Scriptwriter(s), and Researchers
 </li>
 <li>
 Works Closely With: Head of Production, Head of Client Team, Head of Digital Media, and Project Lead
 </li>
 </ul>
</div>

Head of Content

State of South Carolina

JOB
 The Director of University Web Content and Experience leads the planning, design, and ongoing management of the University’s main website to ensure it effectively communicates the institution’s brand, supports student recruitment, and enhances users’ experience. Reporting to the AVP for University Marketing and Communications, the Director providing strategic direction, project prioritization, and staff supervision. The position focuses on content strategy, design standards, accessibility, and usability across marketing and communication web pages, ensuring accuracy, consistency, and alignment with institutional goals.
 
EXAMPLE OF DUTIES
 Bachelor's degree in web design, digital communications, information technology, or a related field. 5+ years of professional experience managing and maintaining websites, preferably in a higher education or marketing/communications setting.. A valid driver's license and safe driving history are required. Must have strong skills in providing excellent customer service and demonstrate strong ethics.
 
SUPPLEMENTAL INFORMATION
 Demonstrated expertise and experience with content management systems (CMS), preferably Cascade. Proficieny in HTML, CSS and basic knowledge of JavaScript or PHP. Familiarity with Google Analyticcs (GA4), SEO best practices, and web accessibility standards (WCAG 2.1). Must possess a strong eye for design and layout, with a commitment to maintaining brand integrity and visual consistency across digital platforms. Must be comfortable training and guiding university partners in content entry and CMS usage.

Director of University Web Content & Experience

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