content marketing

Vtail Commerce Pvt Limited

Content Marketing Specialist &ndash; Job DescriptionRole Overview: We are seeking a creative and strategic Content Marketing Specialist to develop, manage, and optimize content across multiple channels. The ideal candidate will create engaging, high-quality content that builds brand awareness, drives traffic, and generates leads.Key Responsibilities<ul><li>Plan and execute a content marketing strategy aligned with brand goals.</li><li>Research industry trends, target audiences, and competitors to create relevant content.</li><li>Write, edit, and publish content for blogs, websites, social media, email campaigns, case studies, and more.</li><li>Optimize content for SEO to improve search engine rankings and visibility.</li><li>Manage editorial calendars and ensure timely delivery of content.</li><li>Collaborate with design, SEO, product, and marketing teams to produce multimedia content.</li><li>Track, measure, and report on content performance (traffic, engagement, conversions).</li><li>Repurpose content into different formats (infographics, videos, guides, newsletters).</li><li>Ensure brand voice, tone, and messaging are consistent across all channels.</li></ul>Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field.</li><li>Proven experience (3&ndash;5 years) in content marketing, digital marketing, or copywriting.</li><li>Strong writing, editing, and storytelling skills.</li><li>Understanding of SEO, keyword research, and content optimization.</li><li>Familiarity with content management systems (WordPress, HubSpot, etc.).</li><li>Knowledge of social media platforms and digital marketing tools (Google Analytics, SEMrush, Ahrefs, Mailchimp, etc.).</li><li>Ability to manage multiple projects and meet deadlines.</li><li>Creative thinker with strong analytical skills.</li></ul>Preferred Qualifications (Nice-to-Have)<ul><li>Experience with video content, podcasts, or graphic design tools (Canva, Adobe Suite).</li><li>Knowledge of paid advertising and content distribution strategies.</li><li>Experience in D2C marketing campaigns.</li></ul>Job Type: Full-timePay: &#8377;30,000.00 - &#8377;50,000.00 per monthWork Location: In person

Content Marketing Manager

CO/LAB LosAngeles

Position Overview We are seeking a Content Marketing Lead to develop and execute a comprehensive content strategy that strengthens brand awareness, drives lead generation, and engages our target audience. This individual will oversee all aspects of content creation, distribution, and performance measurement, ensuring that every piece of content aligns with business objectives and delivers value to our customers. The ideal candidate is a strategic thinker, skilled storyteller, and data-driven leader with proven expertise in content marketing across multiple channels.Key ResponsibilitiesContent Strategy &amp; Planning<ul><li>Develop and own the overall content marketing strategy, defining goals, audiences, key messages, and themes.</li><li>Conduct audience and competitor research to identify gaps and opportunities.</li><li>Create and manage a content calendar to ensure timely, consistent delivery across channels.</li><li>Map content to the customer journey&mdash;from awareness through conversion and retention.</li></ul>Content Creation &amp; Management<ul><li>Oversee the production of high-quality, engaging content in multiple formats, including blog posts, whitepapers, eBooks, case studies, social media, videos, webinars, email campaigns, and website copy.</li><li>Write and edit content as needed, ensuring all deliverables are accurate, engaging, and on-brand.</li><li>Manage a team of internal writers, freelancers, and subject matter experts.</li></ul>Content Distribution &amp; Promotion<ul><li>Develop and implement distribution strategies to maximize reach and impact.</li><li>Optimize content for SEO to drive organic traffic growth.</li><li>Collaborate with marketing teams to promote content across social media, email, and paid channels.</li><li>Build relationships with influencers and industry publications to amplify content visibility.</li></ul>Performance Measurement &amp; Optimization<ul><li>Define and track KPIs such as traffic, engagement, lead generation, and conversions.</li><li>Use analytics tools to measure performance and extract actionable insights.</li><li>Provide regular performance reports to stakeholders.</li><li>Conduct A/B testing to optimize content formats, headlines, and messaging.</li></ul>Collaboration &amp; Leadership<ul><li>Partner with sales, product, and marketing teams to align content with business goals.</li><li>Act as a thought leader and subject matter expert in content marketing.</li><li>Stay current with trends, tools, and best practices in digital marketing and content strategy.</li></ul>QualificationsExperience<ul><li>5+ years of experience in content marketing, with at least 2+ years in a leadership role.</li><li>Proven track record in content strategy, creation, and distribution across multiple channels.</li><li>Strong portfolio of successful content initiatives.</li><li>Experience with SEO and content optimization.</li></ul>Skills<ul><li>Writing &amp; Editing: Exceptional writing, editing, and proofreading skills with attention to detail.</li><li>Strategic Thinking: Ability to align content with broader business and marketing goals.</li><li>Analytics: Proficiency in measuring performance and making data-driven decisions.</li><li>Project Management: Strong organizational skills to manage multiple projects and deadlines.</li><li>Communication: Excellent interpersonal and collaboration skills across teams.</li><li>Tools: Proficiency with CMS platforms (e.g., WordPress), analytics tools (Google Analytics), and SEO tools (SEMrush, Ahrefs, etc.).</li></ul>Education<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li></ul>Job Type: Full-timeWork Location: Remote

Content Marketing Lead

Workwell Technologies

Job Summary:Responsible for developing, planning, and implementing our overall content strategy. A successful candidate will be able to balance determining what content is needed, how to position our products through messaging strategies and creating the content to distribute. This position requires exceptional copywriting for digital and print mediums, including websites, emails, videos, landing pages, product brochures, advertisements, sales sheets, and product packaging.Who you are:A professional with broad and proven experience in understanding target audiences and their buying journey to effectively plan, develop, and distribute content to drive growth. The ideal candidate must be creative, deadline-driven, and a self-starter who can conceptualize and execute marketing campaigns and other content initiatives with minimal direction.Essential Functions:<ul><li>Develop comprehensive content marketing strategies for brand building, product awareness, and demand generation.</li><li>A creative thinker who can generate fresh content ideas, compelling value propositions, positioning, and messaging strategies that resonate with our target audience for multiple brands, products, and campaigns.</li><li>Oversee the creation and distribution of marketing content across multiple channels to increase customer and prospect engagement.</li><li>Collaborate on cross-functional content initiatives, including marketing, product, sales, and design, to ensure consistent brand messaging and to develop content that supports various initiatives, including product launches.</li><li>Plan, write, and manage effective copy for key marketing needs including websites, landing pages, emails, product literature, blog articles, social media, case studies, online advertising, and video scripts.</li><li>Conduct research and identify relevant topics to create engaging, personalized, and informative content.</li><li>Utilize data analytics and performance metrics to measure content effectiveness and optimize strategies for continuous improvement.</li><li>Create a corporate style guide as a foundation for our messaging.</li><li>Create buyer personas and define the buying journey to ensure content addresses their needs and challenges.</li><li>Manage content calendar and editorial workflow to ensure timely delivery of high-quality content that meets strategic objectives.</li><li>Stay updated with industry trends and best practices in content marketing, SEO, and digital marketing to drive innovation and maintain competitive advantage.</li><li>Maintain expert knowledge of product and service offerings.</li></ul>Education and Experience:<ul><li>Bachelor&rsquo;s degree in communications, English, marketing, or related field or equivalent work experience.</li><li>Minimum five years of experience in content marketing management.</li><li>Minimum five years of experience writing copy for various media, including websites, emails, videos, advertisements, social media brochures, events, and presentations.</li></ul>Knowledge, Skills, and Abilities:<ul><li>Proven track record of developing and implementing successful content marketing strategies that drive engagement leads and revenue growth.</li><li>Customer-Centric Focus: Passion for creating content that addresses the needs and pain points of business owners and customers.</li><li>Experience working in a B2B industry focused on SMB customer targets.</li><li>HRTech, SaaS, and e-commerce experience preferred.</li><li>Experience with SEO and Content Strategy: Demonstrated experience developing and executing a content strategy that drives organic growth and understanding of SEO best practices.</li><li>Proficiency in email marketing platforms, analytics tools, Microsoft Office and Adobe Acrobat.</li><li>Experience in HubSpot Marketing Hub is a plus.</li><li>Excellent internal communication and collaboration skills, with the ability to effectively interface with stakeholders at all levels of the organization.</li><li>Innovative: A creative thinker who can generate fresh content ideas that resonate with our target audience.</li><li>Creative problem-solver who thrives in a fast-paced, dynamic environment and can manage multiple projects simultaneously.</li><li>Must have experience with Microsoft Office and Adobe Acrobat.</li><li>Strong familiarity with AP Stylebook preferred.</li></ul>Physical Requirements: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Physical demands: While performing the job's duties, the incumbent is required to stand, walk, or sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk and hear. Specific vision abilities required by the job include spending extended hours in front of a computer screen.Job Type: Full-timePay: $84,000.00 - $89,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Employee assistance program</li><li>Flexible spending account</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Location:<ul><li>Washington State (Required)</li></ul>Work Location: Remote

First Mid

<div><div>The Content Marketing Manager is responsible for developing and executing high-quality, engaging, and brand-aligned content that supports First Mid&rsquo;s marketing objectives across digital and traditional platforms. This role collaborates closely with cross-functional teams including Marketing, Line of Business (LOB) stakeholders, and Compliance to deliver strategic content for financial services areas including banking, insurance, wealth management, and agriculture.</div>
<div></div><div>Responsibilities include, but are not limited to:</div>
<ul><li>Plan, create, and deliver multi-format content (ex- blogs, email campaigns, webinars, social media channels, webpages, and print collateral) that contributes to brand awareness, customer engagement, lead generation, and SEO performance.</li>
<li>Develop messaging that reflects First Mid&rsquo;s brand voice and is tailored to target audiences across all stages of the customer journey.</li>
<li>Research industry trends, audience behavior, and competitor content to inform strategy and maintain relevance.</li>
<li>Partner with internal stakeholders (ex- LOB leaders, SMEs, compliance officers, designers) to align content with marketing campaigns and business priorities.</li>
<li>Actively participate in content brainstorming sessions and creative planning meetings.</li>
<li>Analyze content performance using analytics tools and provide insights to optimize future content. Adjust strategy based on KPIs such as SEO ranking, engagement, conversions, and social metrics.</li>
<li>In partnership with marketing team and vendors, monitor brand mentions and online sentiment to inform and deliver content initiatives.</li>
<li>Propose and utilize variety of content formats to enhance engagement (ex- videos, animations, podcasts, infographics, interactive content).</li>
<li>Support content personalization efforts for different audience segments and buyer personas.</li>
<li>Stay current with emerging trends in digital marketing, financial services, and content creation best practices.</li>
<li>Managing the lifecycle and archival of content for compliance and auditing.</li>
<li>Ensuring content meets accessibility standards, especially for web (WCAG) and digital assets.</li>
<li>Possibly serve as a liaison between the marketing department and at least one business unit (TBD). Ensure marketing strategies are aligned with business line goals and provide support for product marketing planning. Maintain a high level of knowledge over this business line&rsquo;s products and solutions.</li>
<li>Represent the company in community or industry events as needed.</li>
<li>Other duties as assigned.</li>
</ul><div>Qualifications</div>
<div>Education/Experience:</div>
<ul><li>Bachelor&rsquo;s degree in communications, marketing, journalism, English, or a related field.</li>
<li>5+ years of content creation or related experience, ideally within the financial services industry.</li>
<li>Exceptional writing, editing, and storytelling skills with demonstrated portfolio.</li>
<li>Knowledge of content management systems (CMS), and SEO analytics tools (ex- Google Analytics, SEMrush).</li>
<li>Proficiency in Microsoft Office Suite; familiarity with design tools (ex- Canva, Adobe Creative Cloud) is a plus.</li>
<li>Knowledge of SharePoint or similar platform preferred.</li>
<li>Excellent organizational, time management, and project coordination skills.</li>
<li>Ability to work independently and collaboratively in a fast-paced environment.</li>
<li>Knowledge of AP Style and experience maintaining internal editorial style guides.</li>
<li>Familiarity with audience segmentation and content personalization strategies.</li>
<li>Experience working in a regulated industry or with compliance-sensitive content a plus.</li>
<li>Experience with basic video creation and editing a plus.</li>
</ul><div>First Mid Bancshares, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.</div>
<div></div><div>THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT</div>
<div>#LI-POST</div></div>

Sushi Station

Our Company is a vibrant and popular Japanese restaurant in the heart of Dubai, renowned for its fresh, authentic, and innovative sushi creations. We're looking for a creative and strategic individual to lead our content marketing efforts.Job Summary: Are you a creative storyteller with a passion for food, digital trends, and building engaging brand narratives? We are seeking a talented and experienced Content Marketing Manager to elevate our brand presence across all digital channels.Key Responsibilities:Content Strategy &amp; Planning:Develop and execute a comprehensive content marketing strategy aligned with Company's business objectives and brand identity.Content Creation &amp; Curation: Lead the creation of diverse and engaging content, including but not limited to:Visuals: High-quality food photography, captivating short-form videos (for TikTok, Reels, YouTube Shorts), animated graphics, and lifestyle shots.Written: Engaging social media captions, blog posts (e.g., &quot;The Art of Sushi,&quot; &quot;Behind the Scenes,&quot; &quot;Health Benefits&quot;), website copy, email newsletters, and press releases.Channel Management &amp; Distribution:Manage and optimize content distribution across all digital platforms, including Instagram, TikTok, Facebook, X (formerly Twitter), YouTube, LinkedIn (for corporate updates), our website, and email marketing campaigns.Implement SEO best practices for all web content to improve organic search rankings.Drive email list growth and execute engaging email marketing campaigns to nurture leads and retain customers.Performance Analysis &amp; Optimization:Monitor, analyze, and report on content performance using relevant analytics tools (Google Analytics, social media insights, email marketing platforms).Identify key metrics and KPIs to measure the effectiveness of content campaigns.Use data-driven insights to refine content strategies, optimize future campaigns, and improve ROI.Brand Voice &amp; Consistency:Ensure all content adheres to Company's brand guidelines, maintaining a consistent tone, style, and visual identity.Position Company as a thought leader and go-to destination for authentic Japanese cuisine in Dubai.Collaboration &amp; Relationship Building:Work closely with the Head Chef to highlight new menu items, specials, and restaurant events.Collaborate with external partners, influencers, food bloggers, and media outlets to amplify content reach.Trend Monitoring:Stay up-to-date with the latest digital marketing trends, content formats, social media algorithm changes, and food industry developments in Dubai and globally.Job Type: Full-timePay: AED5,500.00 - AED7,500.00 per monthAbility to commute/relocate:<ul><li>Dubai: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Marketing: 3 years (Preferred)</li></ul>Application Deadline: 10/09/2025

Apple Federal Credit Union

<div></div><div>At Apple Federal Credit Union, we&rsquo;re more than a financial institution; we&rsquo;re a community-focused organization powered by passionate people. With 24 branches across Northern Virginia and a proud legacy of service, we&rsquo;re committed to improving the lives of our members and the communities we serve.
We believe our employees are our greatest asset. That&rsquo;s why we foster a supportive workplace culture that values inclusiveness, innovation and growth. Whether you&rsquo;re just starting out or advancing your career, you&rsquo;ll find opportunities for professional development, mentorship and meaningful impact.
Why Work at Apple FCU<ul><li>
Recognized as a USA Top Workplace (2025) and Top Workplace by The Washington Post (2024)</li><li>
Collaborative, welcoming environment with forward-thinking leadership</li><li>
Competitive, comprehensive benefits package, including:</li><li>
Medical, dental and vision coverage<ul><li>
401(k) with employer match</li><li>
Paid time off and 11 paid federal holidays</li><li>
Paid volunteer time to give back</li><li>
Tuition reimbursement and ongoing training opportunities</li><li>
Annual TEAM Bonus plan</li></ul></li></ul> 
Job Summary:
Under general supervision, but using independent thought and creativity, performs a variety of duties as required to direct and coordinate Apple's marketing and brand content development. Utilizes experience-based knowledge to develop and implement content marketing strategies, as well as promotional and website copywriting, to promote Apple&rsquo;s products, services and brand. Reviews the work of other team members as needed in an editorial capacity to ensure adherence to credit union brand style, policies, procedure and industry regulations. Leads monthly promotional meetings to ensure that the Marketing Team is aware of upcoming promotions. Remains cognizant of and adheres to credit union policies, procedures and industry regulations, including but not limited to the Bank Secrecy Act. Performs duties and responsibilities in accordance with The Apple Way principles of Team Up, Serve With Purpose, Challenge Yourself and Own It. Performs other duties as assigned by the Marketing Management Team. 
Essential Functions &amp; Responsibilities:<ul><li>
Acts as lead writer for external marketing content and provides guidance, alternatives and advice to product owner and/or manager in developing copy solutions, providing alternatives and advice regarding appropriate copy strategy, methodologies and turnaround cycles. Works with Marketing Management Team, colleagues and vendors in the planning/creative development, execution, production, distribution and post-production phases of projects. Generates marketing content to promote products, services and delivery systems (e.g., annual report, newsletters, Apple-maintained website(s) and employee intranet, direct mail packages, radio, print and electronic advertising).</li><li>
Writes and edits website content, ensuring consistency and compliance with web, writing and graphic style guides. Uses digital best practices and data resources, such as Google Analytics, to support and enhance user experience. Collaborates closely with Web Team and/or product owners to advance communications, marketing initiatives and content planning relevant to advancing business objectives and UX/UI best practices. Independently reviews the website to keep content fresh and accurate, as well as identify gaps and opportunities. Evaluates and recommends SEO strategies and tactics.</li><li>
Reviews the work of other team members in an editorial capacity to ensure adherence to marketing standards, credit union policies and procedures and industry regulations. Organizes monthly meetings with Marketing Management Team to ensure marketing channel cohesion (i.e., community, social, email). May assign and supervise various marketing/operational duties, as appropriate and directed by Director of Marketing, to other Marketing employees.</li><li>
Keeps informed on techniques for various media, product knowledge, research and presentation methods, marketing and communications and awareness of industry standards, competitors&rsquo; practices, and regulatory and copyright considerations.</li></ul> 
Knowledge and Skills:
Experience:
Three to five years of content development and copywriting experience required, within a financial institution setting highly preferred. Superior writer, editor and proofreader with strong foundation in digital platforms is essential, including experience with website content, email marketing, and long-form, educational collateral.
Education:
BA/BS degree in Journalism, Communications, Marketing, English or related area of study.
Interpersonal Skills:
Clear, effective communication with the ability to turn complex ideas into engaging content. Strong collaboration across teams and with external partners to maintain message alignment. Editorial oversight with attention to brand standards and compliance, and a constructive approach to feedback. Confident in managing relationships and contributing to team discussions.
Other Skills:
Efficient project management across multiple initiatives with minimal oversight. Data-informed decision-making using tools like Google Analytics to guide strategy and improve performance. Proactive in identifying content gaps and opportunities. Well-versed in SEO, UX/UI and digital marketing trends. Flexible and responsive in a fast-paced, evolving environment. Experience working cross-functionally with product teams, designers and developers is important, particularly in environments where compliance and brand standards are critical.
Physical Requirements:
The ability to lift 25 lbs. and utilize standard office equipment including, but not limited to, PC, copier, telephone, etc.
Work Environment:
Ability to function in a financial institution, hybrid work environment.
Location: Apple FCU Headquarters Fairfax, VA 
Apple Federal Credit Union values, encourages, and implements diversity in the workplace.
As an equal opportunity employer, Apple Federal Credit Union does not discriminate in employment with regard to race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service or any other characteristic protected by law.
All selected candidates will be subject to credit and background checks to determine employment eligibility.</div>

Content Marketing Specialist

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