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digital marketing specialist

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content marketing manager

WADIC

<div>Job Timing: Night Shift 9am to 6pm MST US Time Zone 
Job Location: College Road, Township, Lahore.
Job description:
WADIC is looking for a Marketing Manager who will be responsible for developing, overseeing, and executing all marketing strategies to strengthen WADIC&rsquo;s brand, attract new clients, and drive business growth. This is a leadership role that requires a strategic thinker with hands-on experience in digital marketing, content creation, lead generation, and brand positioning.
Role &amp; Responsibilities 
Marketing Strategy &amp; Leadership 
Develop and execute comprehensive marketing strategies to position WADIC as a leading web development company. 
Plan, manage, and oversee all marketing efforts, including digital marketing, content strategy, branding, and customer engagement. 
Analyze market trends, competitor activities, and customer insights to refine marketing strategies. 
Define KPIs and performance metrics to measure marketing success and optimize campaigns.
Digital Marketing &amp; SEO 
Lead SEO &amp; SEM strategies to improve WADIC&rsquo;s search rankings and online visibility. 
Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, and retargeting). 
Optimize website content and structure for improved search engine performance and user experience. 
Use heatmaps, analytics, and conversion rate optimization (CRO) techniques to enhance website performance.
Content &amp; Social Media Marketing 
Create and oversee engaging content for blogs, case studies, whitepapers, and social media. 
Develop and manage content calendars for LinkedIn, Twitter, Facebook, Instagram, and YouTube. 
Monitor social media trends and adjust strategies accordingly.
Email Marketing &amp; Lead Generation 
Design and execute email marketing campaigns for lead nurturing, client engagement, and retention. 
Develop targeted email automation sequences using HubSpot, Mailchimp, ActiveCampaign, or Klaviyo. 
Optimize lead funnels and conversion strategies through A/B testing. 
Work closely with the sales team to generate high-quality B2B leads.
Brand Management &amp; PR 
Develop and maintain a strong brand identity across all digital and offline channels. 
Manage press releases, media outreach, and public relations efforts. 
Identify sponsorship and partnership opportunities to enhance brand visibility. 
Organize webinars, online events, and conferences to establish WADIC as an 
industry thought leader.
Marketing Automation &amp; CRM 
Implement and manage marketing automation tools to streamline workflows and increase efficiency. 
Use CRM platforms like HubSpot, Salesforce, or Zoho CRM to track and nurture leads. 
Set up chatbots and AI-driven marketing tools for better customer interaction.
Required Skills &amp; Tools 
We are looking for a Marketing Manager who is proficient in:
SEO &amp; Digital Marketing 
Google Analytics, Google Search Console, Google Ads 
SEMrush, Ahrefs, Moz, Screaming Frog 
Facebook Ads Manager, LinkedIn Ads, Twitter Ads 
Hotjar, Crazy Egg (for heatmaps and conversion optimization)
Social Media &amp; Content Marketing 
Hootsuite, Buffer, Sprout Social (for social media scheduling) 
Canva, Adobe Photoshop, Adobe Illustrator (for content creation) 
ChatGPT, Grammarly, SurferSEO (for content writing and optimization)
Email &amp; CRM Marketing 
Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Salesforce, Zoho CRM 
LinkedIn Sales Navigator, LinkedIn Campaign Manager 
Zapier, ConvertKit, Unbounce (for automation and landing pages)
Other Tools 
WordPress, Webflow (basic website management) 
Jira, Asana, Trello, Monday.com (for project management) 
Google Tag Manager (for tracking and event triggers)
Qualifications &amp; Experience 
Bachelor's degree in Marketing, Business, Communications, or a related field. 
3+ years of experience in a marketing role (preferably in a tech or web development company). 
Proven expertise in SEO, SEM, social media, email marketing, and content marketing. 
Strong analytical skills to track KPIs and improve marketing performance. 
Excellent communication and leadership skills. 
Knowledge of web development and tech industry trends is a plus.
Job Type: Full-time</div>

Marketing Manager

1a (1st Alliance) services Limited

Job Title: Digital Marketing ManagerLocation: Bahria Town, Sector C, LahoreCompany: Linvex AIJob Type: Full-Time (On-Site)⸻About the RoleLinvex AI is looking for a Digital Marketing Manager to join our team in Bahria Town, Lahore. We need someone who understands performance marketing but also takes ownership of content quality &mdash; someone who can plan strategy, analyze results, and ensure every piece of communication is sharp, polished, and effective.⸻Key ResponsibilitiesSEO &amp; Organic Growth<ul><li>Conduct keyword research and competitor analysis</li><li>Optimize website structure and on-page SEO</li><li>Rewrite and refine website content to improve clarity, engagement, and rankings</li><li>Ensure all published content meets high editorial standards</li><li>Monitor rankings, traffic, and performance</li></ul>Paid Advertising (PPC)<ul><li>Plan and manage Google Ads and paid campaigns</li><li>Optimize budgets and improve ROI</li><li>Write, edit, and continuously refine ad copy for maximum conversions</li><li>Perform A/B testing on messaging and landing pages</li><li>Track conversions and provide insights</li></ul>Social Media Marketing<ul><li>Develop and execute social media strategies</li><li>Write, edit, and approve all captions and promotional posts</li><li>Maintain consistent tone, clarity, and brand voice across platforms</li><li>Improve messaging based on engagement and performance data</li></ul>Content &amp; Messaging Oversight<ul><li>Review, edit, and polish all blogs, landing pages, email campaigns, and marketing materials before publication</li><li>Correct grammar, structure, tone, and messaging inconsistencies</li><li>Strengthen headlines, calls-to-action, and persuasive elements</li><li>Ensure clarity, readability, and conversion-focused communication</li><li>Maintain strict quality control across all digital content</li></ul>Email Marketing<ul><li>Write and refine email campaigns from start to finish</li><li>Improve subject lines, flow, and messaging for better open and conversion rates</li><li>Implement segmentation and automation</li><li>Optimize campaigns based on performance metrics</li></ul>Analytics &amp; Reporting<ul><li>Track performance across channels</li><li>Prepare clear and actionable reports</li><li>Use insights to improve both strategy and messaging</li></ul>⸻Requirements<ul><li>2&ndash;4+ years of experience in digital marketing</li><li>Strong expertise in SEO, PPC, and performance marketing</li><li>Exceptional writing and editing skills</li><li>Strong command of grammar, structure, tone, and persuasive copy</li><li>Ability to professionally edit, rewrite, and improve content across all platforms</li><li>Experience refining marketing copy for clarity, engagement, and conversion</li><li>Hands-on experience with Google Ads, Google Analytics, and marketing tools</li><li>Strong analytical and organizational skills</li><li>Detail-oriented with high standards for content quality</li><li>Results-driven mindset</li></ul>⸻What We Offer<ul><li>Competitive salary based on experience</li><li>Growth-focused work environment</li><li>Long-term career opportunities</li></ul>⸻How to ApplySend your CV to info@linvex.aiSubject line: Digital Marketing Manager &ndash; ApplicationJob Type: Full-timeWork Location: In person

Digital marketing Expert

Bridgeway Solution

UGC Content Manager (Remote)Timings: Full-time | 8:00 AM - 4:00 PM PKT Excellent communication skills are necessary due to the nature of this roleOur Danish client, an E-commerce Agency, scales European DTC brands by combining strategic, research-backed content with high-performing paid media. They help brands achieve measurable growth through Meta, TikTok, and Google ads, delivering everything from UGC videos and VSLs. They are looking for a UGC Content Manager to source and manage UGC creators for client campaigns.Responsibilities:<ul><li>Source and manage UGC creators for client campaigns.</li><li>Develop creative briefs tailored to client content needs.</li><li>Handle end-to-end communication with UGC creators.</li><li>Manage creator payments on behalf of the agency.</li><li>Collaborate with internal teams to ensure content aligns with campaign objectives.</li><li>Maintain a high-quality content pipeline to meet client timelines.</li></ul>Requirements:<ul><li>Proven experience in content management, influencer, or UGC coordination roles.</li><li>Strong project management and communication skills.</li><li>Ability to work with multiple clients and creators simultaneously.</li><li>Familiarity with content creation platforms, social media, and e-commerce marketing.</li><li>Organized and detail-oriented, with a focus on meeting deadlines.</li><li>Experience working in a digital marketing or e-commerce agency environment.</li><li>Knowledge of paid social campaigns and creative strategy.</li><li>Understanding of different content formats, including UGC videos, VSLs, statics, and advertorials.</li><li>Basic familiarity with performance tracking and ROI metrics</li></ul>What we offer:<ul><li>Full-time remote opportunity</li><li>Health Insurance and Provident Fund</li><li>Dynamic and supportive work environment</li><li>Salary starts from PKR 250k </li></ul>Job Type: Part-timePay: From Rs250,000.00 per monthWork Location: In person

UGC Content Manager (Remote)

Decora Plastic Industries

Company: Decora Plastic Industries Type: Full-Time Location: On-site(Garden Town, Lahore)⚡ About The Role We are looking for a hands-on Digital Marketing Manager who can manage and execute everything from paid ads to SEO and social media content.This is not a &ldquo;posting-only&rdquo; role. You will directly drive traffic, leads, and revenue.What You&rsquo;ll Be Responsible For: 1. Meta Ads (Performance Marketing)<ul><li>Create &amp; manage Meta ad campaigns</li><li>Lead generation &amp; conversion campaigns</li></ul>2. SEO (Search Engine Optimization)<ul><li>Keyword research (commercial keywords)</li><li>On-page SEO for product &amp; category pages</li><li>Technical SEO</li><li>Google Search Console monitoring</li><li>Ranking strategy implementation</li></ul>3. Social Media Management<ul><li>Plan monthly content calendar</li><li>Post consistently on Facebook &amp; Instagram and other social media platforms</li><li>Community management</li><li>Engagement strategy</li></ul>4. Content Design (Canva)<ul><li>Design social media posts</li><li>Ad creatives</li><li>Promotional banners</li><li>Basic branding consistency</li></ul>✅ Requirements<ul><li>Proven experience running Meta Ads</li><li>Strong understanding of SEO</li><li>Skilled in Canva or similar tools</li><li>Knows how to read data &amp; optimize campaign</li><li>Self-driven &amp; accountable</li></ul>Bonus:<ul><li>Experience in construction, flooring, or building materials</li><li>Experience in B2B marketing</li></ul>Experience: Minimum of 01 year of experience required.#hiringnow #digitalmarketingJob Type: Full-timePay: Rs60,000.00 per monthWork Location: In person

Digital Marketing Executive

Lab23 Technology

Marketing Manager &ndash; SaaS &amp; E-commerce GrowthCompany: Lab23 Location: On-site (Bahria Town, Lahore) Type: Full-time Experience: 1+ yearLab23 builds intelligent software solutions that solve real business problems. Our flagship product, Zanderio, is an AI-powered sales agent platform designed for e-commerce merchants. Zanderio helps online store owners boost conversions, increase average order value, and capture upsell opportunities through 24/7 intelligent customer engagement that integrates directly with their stores.We're a growing team that values transparency, measurable impact, and building products that genuinely help businesses succeed. As we scale Zanderio and expand our product portfolio, we're looking for driven marketers who want to take ownership and grow with us.The RoleWe're hiring a Marketing Manager to lead and execute marketing initiatives for our SaaS products, with a primary focus on Zanderio's growth across the Shopify and WooCommerce ecosystems.This is a hands-on role. You won't just be strategizing&mdash;you'll be doing. From running paid campaigns and optimizing app listings to engaging in online communities and crafting compelling content, you'll own the full marketing funnel. You'll work closely with leadership to shape our go-to-market approach and build the foundation for a scalable marketing engine.If you're excited about SaaS, e-commerce, and the opportunity to build something from the ground up, this role is for you.What You'll DoMarketing Strategy &amp; Planning<ul><li>Develop and execute comprehensive marketing strategies aligned with business goals and revenue targets</li><li>Define target audience segments, messaging frameworks, and positioning for our products</li><li>Create quarterly and monthly marketing plans with clear KPIs and deliverables</li><li>Conduct market research and competitive analysis to identify opportunities and refine positioning</li><li>Collaborate with product and sales teams to ensure marketing efforts support the full customer journey</li><li>Track, analyze, and report on marketing performance, making data-driven adjustments to improve ROI</li></ul>Paid Advertising &amp; Performance Marketing<ul><li>Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, Facebook/Meta Ads, and platform-specific ad networks (Shopify Ads)</li><li>Manage advertising budgets and allocate spend based on performance and strategic priorities</li><li>Build and test ad creatives, copy variations, and landing pages to improve conversion rates</li><li>Set up proper tracking, attribution, and reporting for all paid channels</li><li>Experiment with new channels and ad formats to find scalable acquisition opportunities</li></ul>Content Marketing &amp; SEO<ul><li>Develop a content strategy that drives organic traffic, educates prospects, and supports lead generation</li><li>Write and publish blog posts, articles, case studies, and guides targeting e-commerce merchants</li><li>Optimize content for SEO, including keyword research, on-page optimization, and link building</li><li>Create downloadable resources (ebooks, whitepapers, checklists) to capture leads</li><li>Repurpose content across formats&mdash;turning blogs into social posts, videos into articles, etc.</li><li>Build and maintain a content calendar to ensure consistent publishing</li></ul>Community Engagement &amp; Social Media<ul><li>Build and maintain an active presence in relevant online communities (Reddit, Facebook Groups, Slack communities, forums)</li><li>Engage authentically with Shopify and WooCommerce merchant communities to build trust and awareness</li><li>Manage company social media accounts (LinkedIn, Twitter/X, Facebook, Instagram) with consistent posting and engagement</li><li>Identify and participate in relevant conversations, offering value without being overly promotional</li><li>Monitor community sentiment and gather feedback to inform product and marketing decisions</li></ul>Shopify Ecosystem Marketing<ul><li>Optimize and continuously improve the Shopify App Store listing (copy, visuals, keywords, reviews)</li><li>Develop strategies to increase app installs, reviews, and ratings</li><li>Create Shopify-specific content and resources that resonate with Shopify merchants</li><li>Stay updated on Shopify ecosystem trends, algorithm changes, and best practices</li><li>Build relationships with Shopify partners, influencers, and complementary app developers</li></ul>WooCommerce/WordPress Ecosystem Marketing<ul><li>Build presence and credibility within WooCommerce and WordPress communities</li><li>Engage on relevant Reddit channels (r/woocommerce, r/wordpress, r/ecommerce, r/Entrepreneur)</li><li>Optimize WordPress plugin listings and explore distribution through the WordPress plugin directory</li><li>Create WooCommerce-specific content addressing the unique needs of WordPress merchants</li><li>Identify partnership and co-marketing opportunities within the WordPress ecosystem</li></ul>Analytics &amp; Reporting<ul><li>Set up and maintain marketing analytics dashboards to track performance across all channels</li><li>Monitor key metrics including traffic, leads, conversion rates, CAC, and campaign ROI</li><li>Provide regular reports to leadership with insights and recommendations</li><li>Use data to identify what's working, what's not, and where to double down</li><li>Stay current with marketing tools, trends, and best practices</li></ul>What We're Looking ForRequired<ul><li>1+ year of experience in digital marketing, preferably in SaaS, e-commerce, or tech startups</li><li>Hands-on experience running paid advertising campaigns (Google Ads, LinkedIn Ads, Facebook Ads)</li><li>Strong written and verbal communication skills</li><li>Experience with content creation&mdash;writing blog posts, social media content, or marketing copy</li><li>Familiarity with SEO fundamentals and content optimization</li><li>Comfortable working with data and using analytics to guide decisions</li><li>Self-starter mentality with the ability to work independently and take ownership</li><li>Organized and able to manage multiple projects and priorities simultaneously</li><li>Genuine interest in SaaS, e-commerce, and helping merchants succeed</li></ul>Preferred<ul><li>Experience with Shopify and/or WooCommerce ecosystems</li><li>Familiarity with app store optimization (ASO) for Shopify or similar marketplaces</li><li>Background in B2B marketing targeting SMBs or merchants</li><li>Understanding of AI/automation tools and how to market technical products</li><li>Experience engaging in online communities (Reddit, forums, Slack groups)</li><li>Basic design skills for creating marketing visuals (Canva, Figma, or similar)</li><li>Experience with marketing automation and CRM tools</li></ul>Bonus Points<ul><li>Previous experience at an early-stage startup</li><li>Portfolio of marketing campaigns you've executed with measurable results</li><li>Experience with conversion rate optimization (CRO) and A/B testing</li><li>Knowledge of the e-commerce technology landscape and merchant pain points</li><li>Video content creation or editing skills</li></ul>Who You Are<ul><li>Ownership-driven: You don't wait to be told what to do. You see opportunities and take initiative.</li><li>Resourceful: You figure things out. When you don't know something, you learn it.</li><li>Results-oriented: You care about outcomes, not just activities. You measure what matters.</li><li>Authentic communicator: You believe in building trust through honest, value-driven messaging.</li><li>Curious: You stay updated on marketing trends, tools, and best practices.</li><li>Collaborative: You work well with others and communicate proactively.</li><li>Resilient: You're comfortable with ambiguity and can adapt as priorities evolve.</li></ul>Why Join Lab23<ul><li>Ownership &amp; Impact: This isn't a cog-in-the-machine role. You'll own marketing end-to-end and see the direct impact of your work.</li><li>Ground-Floor Opportunity: Join early and grow with us. As we scale, so will your responsibilities and career.</li><li>Meaningful Product: Zanderio solves real problems for real merchants. You'll market something that genuinely helps businesses succeed.</li><li>Flexible Work: Remote-friendly with the option to work on-site in Lahore when collaboration calls for it.</li><li>Learning Environment: Work closely with leadership, get exposure to all aspects of building a SaaS business, and develop skills across the marketing spectrum.</li><li>Culture of Transparency: We value honest communication, direct feedback, and doing right by our customers.</li></ul>Job Type: Full-timePay: From Rs50,000.00 per monthWork Location: In person

SaaS Marketing Manager

Amtech Systems Pakistan

Job Title: Performance Marketing Manager &ndash; Facebook &amp; Google Ads Company: Amtech Systems / Touch Pro+ Location: Karachi (On-site) Job Type: Full-timeAbout Us: Amtech Systems is Pakistan&rsquo;s fastest-growing EdTech &amp; AV Hardware company, representing Touch Pro+ interactive displays, kiosks, and smart-classroom solutions across Pakistan, UAE &amp; Africa.We are hiring a Performance Marketing Manager to run and scale paid campaigns across Facebook, Instagram, Google Search, YouTube, and Display.Key Responsibilities<ul><li>Plan, execute, and optimize performance marketing campaigns across Meta Ads &amp; Google Ads</li><li>Manage marketing funnel (awareness &rarr; leads &rarr; conversion)</li><li>Run Facebook Lead ads with automation into CRM (Bitrix24 / WhatsApp API)</li><li>Build remarketing/retargeting audiences &amp; lookalikes</li><li>Track conversion metrics (CPL, ROAS, CAC, LTV)</li><li>A/B test creatives, landing pages, and ad copy</li><li>Coordinate with design &amp; content team for creatives</li><li>Scale campaigns across Pakistan &amp; UAE</li></ul>Requirements<ul><li>2+ years experience running Facebook + Google Ads</li><li>Strong understanding of targeting, bidding, optimization</li><li>Experience with UTM tracking, pixels, and analytics</li><li>Ability to reduce cost per lead and scale budgets</li><li>Familiar with B2B or EdTech campaigns (preferred)</li></ul>Benefits<ul><li>Competitive salary + performance bonuses</li><li>Work with a fast-growing international EdTech brand</li><li>Exposure to Pakistan, UAE &amp; African markets</li><li>Growth opportunities into Head of Digital</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthExperience:<ul><li>Adwords: 2 years (Required)</li><li>Meta Marketing: 2 years (Required)</li></ul>Work Location: In person

Digital Marketing Manager

marketrove 

Job Title: Social Media Specialist Experience Required: 5+ Years Employment Type: Full-TimeJob Overview:We are looking for a results-driven Social Media Expert to manage and grow our company&rsquo;s presence across all major social media platforms. The ideal candidate will be responsible for brand positioning, audience growth, engagement optimization, and lead generation strategies that contribute directly to business growth.Key Responsibilities:<ul><li>Manage and oversee all social media platforms (LinkedIn, Facebook, Instagram, TikTok, X, YouTube, etc.)</li><li>Develop and execute high-impact social media strategies</li><li>Improve company ranking, visibility, and brand authority online</li><li>Generate qualified leads through organic and paid campaigns</li><li>Create engaging content calendars aligned with marketing goals</li><li>Run and optimize paid ads (Meta, LinkedIn, Google, etc.)</li><li>Monitor analytics, performance metrics, and ROI</li><li>Conduct competitor research and trend analysis</li><li>Collaborate with sales and marketing teams to align campaigns with business objectives</li></ul>Requirements:<ul><li>5+ years of proven experience in social media management</li><li>Strong expertise in lead generation and conversion strategies</li><li>Hands-on experience with paid advertising and analytics tools</li><li>Excellent content strategy and branding skills</li><li>Strong understanding of SEO, social algorithms, and engagement growth tactics</li><li>Creative, analytical, and results-oriented mindset</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Can you join Immediately?</li></ul>Experience:<ul><li>Social Media Manager: 8 years (Required)</li></ul>Language:<ul><li>English (Required)</li></ul>Work Location: In person

Social Media Specialist

Explore 1085+ Content marketing manager in Lahore this February. Find roles across top companies and apply now to boost your career.